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Let's Get Dressed

19 Aug 2024 · 37m

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Sydney Carlson On Matching Her Looks To Her Recipes, Where She Shops, and Starting A Cookware Line

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In this episode of "Let's Get Dressed," host Liv Perez interviews Sydney Carlson, a fashion and lifestyle influencer, known for her cooking and stylish aesthetics. The conversation dives into Sydney's transition to the culinary world, her unique approach to matching outfits with recipes, and the launch of her new cookware line, Linny.

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0:00The following podcast is a dear media production. Hi guys, welcome back to another episode of Let's Get Dressed. It's your host, Liv Perez. Today's episode is with someone who I love so much and can confidently say that not a day goes by where I'm not influenced by the one and only Sydney Carlson. Whether I'm using a wildflower iPhone case, the brand that she co-founded with her sister, Devon Lee Carlson, or I'm saving her Instagram posts because of her super cool style or as of late I am trying one of her cooking recipes, Sydney is everywhere and in all the best ways. In today's episode I got to sit down with her and chat all about her pivot to at-home chef and what the future holds, how she matches her incredible outfits to her recipes and where she's getting all of these outfits from that are honestly equally as savable as the recipes themselves and the launch of her newest kitchen wear line, Linny.

0:57I hope you guys loved today's episode. Go follow Sydney on Instagram and TikTok at Sydney Carlson and shop her new brand at www.linny.com. I'll link to the show notes. Let's go get dressed with Sydney Carlson. I was proud of myself for finding the place. We came, I think, twice before. And every time Devin and I got so lost trying to find the building. And this was like the quickest I found. I texted her. I was like, you would not believe how fast I just found the Dear Media. I make the joke so frequently that if you are a guest and you find your way to the Dear Media Building and you're here, I heard you were like in the lobby at like 410.

1:34I did it in like three minutes. I was like, she's here at 410. I was like, God, it's the building. How am I going to find it? That means that you got here like long enough to make your way through the labyrinth of Los Angeles. I was really proud of it. It really is the craziest place ever. Yeah. I know it's amazing. Anyways, Cason, welcome to Let's Get Dressed. I made it. You made it. We're thrilled. And you're so tan you think no it's like really i after the sunburn obviously have been peeling and i get so sad because i'm like does that mean my tan is like peeling off of me and then i think that too and i actually just had like i had a tan from my honeymoon and my arms were like dry and i was yeah i was like no this is coming on no yeah but then i think of back to spray back to spray where do you go?

2:20Or who do you see? I kind of venture out and around and see because it's still so hard for me to spray in the sheets. Yeah, it's tough. I'm trying to take over the sun as much as we can until it's... Getting a spray tan is the greatest thing ever, but also still the least innovative thing we do as women. We've got bricks on our nails. Our nails are really evolved. The hair has evolved. The face has evolved. We've evolved with the tan. Hasn't. Hasn't one bit. It still smells like white. It smells. It's like on your hands weird. It's so bad. It's so bad. I've had eras of doing it consistently. But honestly, when I look back at that too, I'm like, that obviously looks like a fake tan.

3:08I know. And now I just can't get myself to consistently do it. Like you're glowing right now. And like, I wouldn't be like, this is. I know we have to walk me through this incredible outfit today because you are just like summer in a human form. Thank you. So like in the sun, in the tan, in the sunburn, in the dress, in the shoes. I'm trying to really get use of all my sundresses before it's fall. I know. Tell me what's going on. It's like a beautiful, those listening audibly, it's like the cutest blue summer dress with matching blue ballet flats. I'm dying. The ballet flats are Sandy Liang, of course.

3:39This is Danielle Guzio. Cute. So cute. been loving all her dresses recently really repping the new york city brands today girls i love that and it just happened to match perfectly too no it's oh god there's nothing more satisfying to me than when like the colors match and it's like accidental and it's just perfect you're like oh shit these two things that i got that weren't meant to match in my closet are just perfect magic no it's so good i love your style which you know and every time i see you you're like dressed to the nines, which I love. You're a dresser like me. Yeah. Like you love to get dressed up.

4:17You're always in whether it's like the glam, the look. And I want to hear a little bit about that ethos and like where that comes from. And like when you're getting dressed every day, what that that's like, what's going through your head? Like what's happening? Yeah. I feel like my style has evolved so much over the years. But when I look back at photos and stuff, I really think I was just like trying to find what I liked and find my like style and what made me feel good so when I look back at photos I'm like wow I was really venturing out there at different periods of time and I'm like I just I was just trying to find my style like can't hate you know appreciate those camel pants that I used to wear and those checkered everything like it really went all out to being just like, okay, now I'm going to tame.

5:05Tame the beast. Tame the beast. And I just currently love pieces that I can wear more than once and have forever and feel so amazing in. And that has been like the longest steady style, I guess, thing that I love recently. I'm working on giving myself grace for these arrows because I feel like my 20s were like so messy in terms of what I was wearing. Oh, yeah. Yeah. It's funny to look back on it. There was a little bit where I was like, why would I do that? Why did I think that was cool? But then I was like, you know what? That's all part of who I am now. Yeah, that's totally fine. And I honestly love and don't think I'm going to be cringed out by the things I'm wearing now and the things I'm into.

5:51It feels very like long term. And it's honestly been my favorite, too. I'm so comfortable with what I wear now and slowly finding things I like. I have been obsessed with Etsy and shopping on Etsy. They have such good vintage dresses and things. My obsession right now is the 50s, 60s dressing vintage era. And Etsy has so much good stuff on there. is it like is it designer or is it is it I don't even I always there's a mix I mean I get served that all the time even when I was like wedding shopping I would get served like Etsy like yes bridal stuff and I'd be like is this can you trust this or like do we not really care there's like so many different shops on there that do like vintage and stuff but all the brands are I mean so many vintage brands I've never heard of, but make the coolest, like just detailed, fun.

6:53That era is like my favorite right now. I feel like it goes along too with like my cooking vibe and everything, but those dresses and like patterns, it's just so fun. And I feel like that's another side of me that's not like also every day, but it's like a fun persona type of me too that I love. Do you feel like cooking Sydney is a persona? It's it's really is me. But I tap into the persona and like exaggerate it. For sure. And I think I I'm obsessed with chefs on TikTok and on Instagram. It is the number one thing I'm paying attention to the most. And chef Sydney is like my favorite era of Sydney.

7:35And I love I also love that you're saying that you feel like your style right now is like something you're never going to regret. Like, yeah, this is who you are. you're most happy. And like, I can't help but think that like that also has to do with like you finding this really lovely niche for yourself. But I keep wanting to like dive into why we're all kind of obsessed with chefs on Instagram, especially like it's so interesting to hear you say that like the 50s, 60s is kind of where you want to live in terms of like how you want to be dressing. Yeah. And there's this whole conversation of like trad wives on Instagram, like the Nara Smiths of the world, the ballerina farms of the world.

8:09Like, what do you think? Which people have so much to say about recently. So it's my entire TikTok. Yeah. What are your thoughts? How do you feel about it? I mean, my obsession to on Instagram, my literally yesterday I was looking at my explore page and it's like every single photo is food and then like a bulldog and then all food like that has been my feed for so long. So this like tapping into it more. I think it's been just a year now of posting cooking videos, which is crazy. But that's always been something that I absolutely loved and has been like a passion of mine is like just food and cooking in general.

8:49So that was my whole Instagram and social feed, too, for so long. But I love seeing people cook and make these videos like I love it. That's my full entertainment and what I like to watch. I feel like there's a side of it that I mean, there could be anything when things become maybe a trend or talked about more. People always have something to say that's not always positive, which I think goes for anything. But when something becomes popular, people always want to hate on it. I'm just like, if people are doing things they love doing and are having fun doing it, why do you care? Like, who cares?

9:29That was kind of my whole thing with the ballerina farm situation was that I felt like the internet created a whole narrative about like what was going on in their life. Like on her, like literally spoke for her. It was crazy. And I was being fed. I was like, is this coming from her or is this the Internet being like, we have decided this is her situation. This is what's happening. And I also think that's just kind of the scary power of journalism is like one person kind of created this narrative. And honestly, like I I've consumed her content for a long time. And I was like, oh, this just seems like a I love watching her cook and I I love watching her with her kids.

10:04It's like mesmerizing her whole vibe and everything. I'm like, I feel like I'm in her world when I'm watching it. Me too. And like, it's not my place to create a narrative for her. And I honestly, I was really happy to see her make that statement of just being like, we're going to have more kids. And this is our life. And we've chosen this together. Yeah, that was pretty wild to see. But I do think that we kind of have the internet kind of has this obsession, both in like a good way and an unhealthy way of like creating this narrative. I don't even like that like the trad wife narrative was brought up around the idea of like women cooking in like amazing outfits that's literally where I think it's coming from that's like the most fun thing ever to me is like putting on a fun outfit and cooking like why does that have to take that narrative it just like that annoys me so much I think that's like kind of misogynistic in its own in its own way it's like that's like their first thought instead of like oh she's giving trad wife loves dressing up in food I mean, that's it.

11:02Do you match your clothes to your food? Like, OK, I do. I'm so glad you gave me this answer. I was afraid you were going to be like the demure people out there being like, no, no, I don't. It's just accidental. I mean, the raspberry bra was iconic. Yeah. Like, of course, that's like my favorite thing for you as someone who has like dressed up and like partaken in Instagram culture and like built so much of your career on it. Of course, you're going to incorporate that into it. Like, tell me, okay, so you're like planning and you're like, I'm going to buy X for this. Like, are you on Etsy right now?

11:35Seeing pieces being like, I'm going to build a recipe around that. Yeah, especially with these vintage stuff that are so special and like, just so different from, like, they're just so unique. So it'll be like something really fun and it'll just like inspire me also for a recipe. Like it goes back and forth too with the recipe being like, oh, I have this dress that would totally be cute with that. like they go hand in hand what are your like do you have etsy sellers that you love honestly i have them all saved but there's so many i couldn't even tell you off the top of my head but i have how did you find so many saved i would start by searching like vintage 60s dress and then click on one that's cute go to that store and then they usually have like a full list of dresses that they sell and shirts and skirts and i would just find like good sellers by doing that, follow them, find another, like literally in bed every night.

12:30That's what I'm doing. That sounds so dangerous. It's so dangerous, but it's so fun. Before we continue with our conversation today, a quick thank you to our sponsor of today's episode, Cotton. Cotton's The Fabric of Now campaign is challenging everyone to make the natural choice, to give yourself enough room to breathe so that you can be more intentional in your everyday life and in what you wear. To me, cotton as a fabric, it just feels like a giant hug. It's the thing that I go towards every single morning when I'm getting ready to tackle my day because it's the thing that makes me feel most like myself.

13:06It feels like a second skin. Plus, it goes really well with everything in my closet and just makes dressing a breeze. It's breathable and soft and comfortable. And honestly, it feels like doing that thing that you need to do for yourself to get grounded after maybe say a really hectic month. For me, that's going out in nature. And whatever it is for you, it's that feeling of getting back to yourself. I love to go out in nature, put my phone away, leave my laptop at home, be with my loved ones and totally unwind. I feel completely recharged after I do those weekends. And it feels so natural for me.

13:41It feels so good to leave those things behind and just get to the center of myself. Maybe read a good book, play a couple board games. that's really when I feel like my most self. And it's the same way that I feel when I'm wearing cotton. So cotton is asking all of us to recharge in your own way. Maybe that means putting your phone down for a few hours a day or just going out with your friends for the night and being really present. Whatever it is, you do you. Find that thing that feels natural and makes you feel good. Cotton is the natural choice. Discover the fabric of now at thefabricofourlives.com.

14:12I always hear about Etsy for home. Etsy for like, I have a friend who like has a daughter and makes the most like creative, incredible things from her on Etsy. And I just haven't heard about it for clothing. So this is so intriguing to me. I know. It's honestly a newer thing too for me. My sister is the best shopper ever. I mean, I've been in that closet, girl. She's like the number one shopper on anything, in person, online, any app. She honestly has taught me a lot, but I always hated shopping in person. I would go with her and be the one sitting in the one chair in the store, sitting there waiting for her.

14:49So when I discovered things like Etsy, I'm like, oh, I can play in bed and do this. It's so fun. And now it makes me want to shop in person. She kind of got me into liking shopping. What's the best thing you've found on Etsy? I got a few of these really pretty polka dot vintage dresses. and I'll always like become obsessed with the pattern like polka dot that week. Obsessing with polka dot dresses got like so many of them next week. I found one last night that's like so pretty white and it has like a tomato like sewn on it, a giant tomato. I was like, oh, give us like a tomato tart, please. Give us something.

15:28What can I do with this? Like I need it. So cute. It took me a few minutes to process that you just said that you want to shop in person because I just don't hear that often and it's like ringing in my head. Like, where do you and Devin go shopping? Honestly, Devin the other day went to Squaresville in Silver Lake. Oh, in Silver Lake. Okay, yes. I don't venture over there often. So I just take my... Honestly, I don't either. But she was sending so many photos, trying on stuff. And I was like, you're at Squaresville? Like, she found the cutest stuff. And she was sending in a group chat with me and Dean.

16:00And Dean was like, if you have an eye, you can shop anywhere. I mean, I think maybe in a vintage store, yes. Totally. Because you can really dream up things. But there are some stores that are just like, I walked into a store in Malibu the other day that was like five versions of the same shirt, but with like a different cut. Yeah. And like, I don't need an eye. That's so Malibu vibe. Yeah. It's just like, you don't need an eye for that. But I agree with that sentiment in a vintage store for sure. Like there's a lot of imagination that you can come up with. And there's a lot there. Yeah. And I'll go shopping with them.

16:30I'm like, okay, I'll go. But you guys have to come because I need your eye here. Did you watch Lessons in Chemistry? No. Oh, my God. What is that? No way. So it takes place in the late 1950s, early 1960s. Bray Larson, it's a show on Apple TV. And it was actually adapted from a book that was really popular. She was a scientist who would go home and cook for her daughter every day scientifically because she was a scientist. Okay. And she ends up being kind of the opposite of the archetype of the 1950s, 60s, stay-at-home mom chef. she's you know not as personable and bubbly and all these things and she ends up going into a tv studio one day because i guess the owner of the studio and her daughter they went to school together she ends up stumbling into this place and he was like you're perfect for the show you're like the anti yeah of what anti-archetype of like what women are looking for right now and it ended up being a massive success whoa you should for sure watch it because i need to watch that first of all, you'll love the cooking element of it.

17:32Like that's so beautiful to watch in and of itself. Also the millions of other storylines. It was one of my favorite shows of last year, but also her fashion is like really up your alley. And I just think it's been a really cool year. Like between that show and between seeing so many different incredible female chefs pop up online, that archetype is shifting very interestingly. And I love to see the discourse online of how people are talking about chefs in the world. It's just fascinating. I love it. And I'm so glad to like I have been following now so many new chefs and people that I've like met online because of it.

18:12And it's so cool and such a fun world. Who taught you how to cook? Honestly, myself, I kind of just like started. I mean, I've always loved food and I was like what if I can make something that tastes this amazing on my own like how rewarding would that be to eat something I made and be like oh my god this is incredible so I started making like some of my favorite foods like bolognese and like a chocolate chip cookie just like things that I genuinely love myself and then mastered it where I was like oh oh my God, now I'm going to crave what I made on my own. And it started just slowly expanding from there.

18:56And I would cook for my family. And my dad loves cooking now. He more recent years has started to cook. He's learning so much. And he'll send me photos of what he makes every night too, with the photo of it on the recipe book. It's so sweet. And he started a little garden in his backyard. Oh my God, he would. And now he sends me like, just harvest these tomatoes. It's like the sweetest thing. Look what you started in your family. That is so cool. What I do love about the Carlsons is that when one, like you all do things together. It's amazing to hear you say that you only started cooking a year ago and that, well, you only started sharing it a year ago, but I love that you're self-taught because I think at least for me, like I'm on Instagram and TikTok and I I see like you and I see Meredith and I see all these like chefs who I love.

19:44And I'm like, girl, I could never. You can, though. Right. Like when you started, was it just like trial and error? It's all trial and error. And like I just started filming a little longer type of cooking video situation show for YouTube. And we love I'm being very open and honest in them because I don't call myself a chef. I am not a trained professional. at all. And I just want to be so real with everyone. Like if I don't cut this the professional way, like this is just the way I do it. You know, like I'm not trying to say I'm a professional chef at all or anything like I'm a home cook and doing it because I love it and like learning.

20:25And that's it. And I love it. But I think that's relatable because yeah, 99 % of the population, like none of us are trained in any way. And so whenever I do see trained chefs, I'm like, I could never like I can't do that. So I love that it's like a little bit more approachable. Yeah. I mean, I'll see people online making things and it seems so easy, especially in those videos that are cut super fast and like edited. You're like, how did you just do that? And then I go and make something and it literally will take me hours. And then you watch the video and it's like less than a minute video. So I just want like a little transparency to be transparent.

21:01Give us transparency give us an outfit give us a cut like okay speaking of which like how are you wearing cute like what have you ruined like what clothing have you ruined in sydney carlson's kitchen yeah a lot of stuff but i honestly find like that the beauty of it too i have this recipe book that i'll write all my recipes in and it is like splattered on it has like stains and i am obsessed with it. I'm like, that's what makes it perfect. The clothes, as long as it comes out, it's fine. Whatever. Whatever. And also that's like kind of my motto right now is like, I am not afraid of being messy.

21:40And I think a lot of people get scared of cooking because of the dishes, because of the mess, because of the cleanup. And I want to go into this world like, who cares if I'm going to make the most delicious meal? There's 20 dishes in the sink and I get to eat something that makes me so happy. It's fine. Like, I'm not afraid of the mess. I love that because I feel like I've experienced something very similar recently, which is that I've noticed that I'm someone who this is going to sound so cheesy, but like I genuinely don't appreciate the journey of a lot of things. Yeah, I'm a box checker. So I'm like a to do list girly.

22:19Like I love checking the box and just moving through things and the journey of things. Sometimes I can be very like not not meticulous and not organized and just kind of rush through it. It's something I've noticed since I was young and always try to work through. And with cooking, I've noticed I'm the same way. And I have really got into cooking the last year. I like meal prep. I like to cook for myself a lot. I really like the feeling of like going to the market, getting things that I know I'll cook throughout the week. And then that feeling the next week of being like, oh, I used everything.

22:50Like I cooked for myself. I'm kind of an efficiency nerd like that, if you haven't noticed. so like I really love that but cooking has forced me to like enjoy yeah the journey and like the process a bit more than the outcome because while the outcome's good that outcome is fleeting it's like you're eating for like 10 minutes yeah cooking for two hours totally so I've I've like tried to cook more for that reason because it's really forcing me to like be meticulous and present in that moment and not just focus on the end but I think that's why I love cooking videos so much. I'm like obsessed. My entire TikTok is cooking.

23:24Like it's just been very inspiring. Thank you. I mean, I have to ask because I feel like this is something you and I are both fashion lovers and this is something I would probably obsess over. Like where are you getting even I saw your shoot that you posted this morning. Like it says Linny on the cute little sugar like cans. Like where are you getting all the cute stuff for your kitchen that like makes every there has to be there has to be something. Well, that's kind of why I started Linny. Yeah. You're like, I'm giving you guys. I was like, well, that's why. Because when I got into my love for food and cooking, obviously I was like, well, everything needs to be cute now.

24:00Yeah. This is my workspace and this is where I'm going to be. I need everything to be cute. And it's honestly the same concept with wildflower. Like we're always on our phones. we need our phone for everything let's make it cute and everything around it like accessories to do with your phone cute and that honestly was my same thinking with this and the first drop had an apron oven mitt pot holder and there's just so much more that I want to tap into and patterns and colors and like it's so still so early on in the beginning I'm like fancy to do more I really love that you went for pink. It's a statement and I think so opposite of like a lot of the like tinal kitchens that we're seeing.

24:47Talk to me through the decision to go hot pink. Yeah, the hot pink was really what pushed me to do this. A few years ago now, I was moving out of my parents' house and I realized I didn't have any cookware to my name because obviously I was using their things. And you don't think about that when you're moving out. You're like, oh, I don't have any cookware. So when I started looking, the first thing I wanted was a hot pink pan. Like that's literally that was in my head. That was my dream. That was what I wanted. And I couldn't find it anywhere. Everything was pretty tonal and a little muted. And I'm like a girl in my 20s that loves fashion, loves dressing up.

25:29And I'm like, I want something bright and bold and pink in my kitchen. And so I was like, am I about to do this? Like, is this what I'm going to do? and I talked to my dad and was like dad I have a crazy idea I think I'm ready this is what I want to do and he was like if you're serious like put something together show me tell me what it would be like my god I love manager Dave manager Dave is so manager Dave is so on it his manager hat is his the manager hat goes crazy hilarious put something together I'll review put something together like literally had to present to him as you should talk him through everything but honestly I respect it so much even when Wildflower first started and I was 14 he made me clock in I only got paid for those hours I clocked in like everything has been so treated like as if it was any other person or job we all need a manager Dave in our lives manager Dave and also at the end of the day he's my dad and has the best he's looking out for me at the end of the day so it's so awesome like working with him too because I know he always has my back but he believed in me he believed in my idea and my passion and that was like three years ago now and we just launched and that was why the pink yeah whoa okay so many questions from this you pitched this three years ago yes so something I'm always something I admire deeply like as someone on Instagram and you too, I'm sure you see this all the time.

27:02I think a lot of us could get stuck in these molds of like what we kind of created for ourselves. What did it take for you to be like, I'm going to start posting these cooking videos, especially the foresight three years ago to be like, I want to launch this cookware brand. Were you like very planned with when you wanted to kind of launch the ethos? Like, tell me all about this. I mean, from three years ago till now, I was cooking, not really posting it, but that was kind of when it started getting more of a serious passion for me, wanting to learn more about it, which is what was also driving me into wanting to make cookware was like, okay, this is really a passion of mine that I love doing.

27:46And having all the business experience from Wildflower, I was like, okay, I think this is what I want to do now. And it's Separate from Wildflower, which also has been scary because obviously we've had the four of us to lean back on for any decision making and anything. It's been like a family thing. And I mean, learning how cookware is made is such a long and different process than a phone case, but has been such a fun journey. Very big learning experience. I thought I knew a lot and whoa. I'm sure just the material. of like, I know how serious people take the material on like the inside of a pan.

28:28Like that is a whole world in and of itself. It's so serious. So much to learn. And I was like, oh, I'm coming into this with a lot of business experience, wildflower. And I feel like I walked into a brand new door of everything, learning so much. The cooking videos, I knew I wanted to start leading up and posting those leading up to the launch of Linny so people could start to actually see me in the cooking world. And it would make sense to drop a cookware line, knowing that this is now what I'm, you know, posting and on my social and getting into that world. So that was fun leading up to that, too, because it was kind of like a big switch for me.

29:10And people started seeing me in the cooking world. And then when this launched, it made so much sense. I remember we were, I'm pointing at Lydia, we were sitting at home when I saw you post, Linny. And I remember the two of us looking at each other and literally we both went, make sense. Make sense. Well, you know, look, I think you and I are surrounded by so many incredible creatives, people who are doing amazing things. But launching a product is a big deal, especially today. It's not like it was five years ago where everyone and their mother was launching a product. Now I think you really have to go into it with a really intentional mindset.

29:44And if it doesn't make sense with the brand that you already have, people are going to see that immediately. I think people on Instagram, just in general, on social media are way sobbier than they've ever been. Oh, yeah. And if it doesn't feel authentic to your brand and it doesn't work, it's not going to resonate. Yeah. Thank you. And when I had that idea to do the cookware, I was like, OK, if I do this, I want to make it a whole world. Like, I want people to come in and see the world of Linny and me as this persona of Linny. And I want it to make sense. So from that idea to now, I like definitely thought through this whole world and process for so long because I wanted it to just be natural and genuine and have people believe me because this is I was like, I know I love cooking.

30:34I know I love cookware and food and doing this, but not no one else is me and no one else is just going to believe me if I launch a random company out of nowhere. Like everyone needs it needs to feel genuine. And, you know, you do have to like work to show that to people because not everyone just knows you. I mean, even your campaign images. What's on the mood board of those campaigns? Because even the one you put this morning, the cheetah suit, the hair and the curlers, like the pink pan, like what is on the mood board for this? The mood board is so awesome. The mood board honestly started three years ago.

31:12Like when that idea happened, it was side by side with the vibe of what I wanted the company to look like. And it is so outrageous and out there. And what also stuck out to me was like, I don't see any cookware brands marketing like this and being outrageous and not making sense and having a noodle wig. Like no one's doing that either. And that's like what's making this so exciting for me, too, is that that's what I want this to be is like fabulous, messy, outrageous. But like at the end of the day, whether you're a chef, whether you don't know how to make scrambled eggs, you want the pan because of the whole world and like how it makes you feel.

31:56And that's always been the goal. What's in the product pipeline? Like what else are you excited about? What's happening? I actually had a really exciting call today. So much. You know, I definitely want to. She's like, I'm keeping you surprised. Can't tell you more, but so much. I want to build a base core collection of the cookware. You know, the pan that's out is like the one and done pan. If you're going to get one thing, it's the pan. But I do think there's different sizes to come with that, different types of pan, just like the classic, all the pans. and cookware that you need in one collection that to be done and more colors, which is going to be really, really fun.

32:40Incorporating the fashion aspect into it, it's like I'm talking about dish towels and other aprons and just any kitchen accessory can be made so fashionable and fun. And it's like dressing up your kitchen is like the same as dressing up yourself. Like I want to have the cutest dish towels that are printed and fun and you want to switch out every month because you're just on a different vibe. Like it's just been so fun talking about it too. I'm like, this can go so many places and expand into so many things. I'm like, every day I'll wake up with like a new random idea. It's so fun. Okay. A little lightning round.

33:20Okay. Favorite recipe. Oh my gosh. Zucchini bread. Oof. Krypton, I love that you just said that. I love zucchini bread. Favorite restaurant in LA? Oh my gosh. Safi's. Same. So good. Oh my God. It is my favorite place. I love it there so much. There's nothing on the menu that's bad. Same. Not one thing. I'm addicted to Safi's. I wish that it was closer to me, but I don't care that it's not. No, same. I don't care that it's not. I will go any day, any time. Most recent purchase for your closet? today. She's like an hour ago. A few hours ago, I bought a bunch of jelly flats. Cute. Favorite chef to follow right now?

34:02Oh my gosh. I do love Wishbone Kitchen. I love her. And she's about to release a cookbook. I pre-ordered it yesterday. Oh my God. I was like, I need to get this. I went to pre-order and it was like May 13th. And I was like, this is the earliest I've pre-ordered anything in my whole life. But you know, you got to support. She's the best. She's So good. I really love her like whole personality and vibe. Me too. And she's very approachable. She shows her personality really well online. I admire her for that. Something I love about you, and I feel like we kind of share this in common, is we work with a lot of our friends.

34:31So, you know, Lonnie shoots your campaigns and like Dean Styles a lot and you and your sister work together. Everyone's coming over for dinner. What are you cooking? Oh my gosh. They would probably request. Randomly, I make this vegan bolognese that is so delicious. It was vegan because honestly, like half of my friends are vegan. So I know. So I would make it vegan. And it was so good that even the non-vegans were like, could you make that vegan bolognese? Like it was just so good. That garlic bread, salad, chocolate chip cookies, some dessert. Wow. The best. That's like my dream meal. absolutely perfect that sounds so good like I need it now we always close out the show asking one question and that's if you could change one thing in fashion what would it be I guess I would change which this isn't really like a physical thing or item but like the stigma that like you have to be trendy if you can pull something off you can pull something off like you just have to have the attitude that you can pull something off and I would somehow stop the hate of hating on people for whatever they want to wear.

35:47Like I love seeing people be confident in wearing something. You could make me want to wear anything if you're confident in it. I had your sister a few years ago, so I was like, we got to get. Oh my gosh, I told her and I sent her a photo of my office. She's so cute. I was like, we'll live like. She was the second ever guest on this show. A few years ago? I swear she was five. No. Five. Yeah. Oh my God. That's amazing. Yeah. When like I was recording in like a dingy little studio on Melrose. No. And we were in a box. No. Thanks for coming on the show. This was so fun. I loved having you.

36:31Thank you.

37:13Thank you.

From the publisher

Not a day goes by that I'm not influenced by Sydney Carlson in some way - whether I'm using a Wildflower iPhone Case (a brand she co-founded with her sister Devon Lee Carlson), saving her Instagram posts because of her amazing style, or trying one of her infamous cooking recipes. In today's episode, we chat all about her pivot to at-home chef, how she matches her recipes to her outfits (and where she's getting these outfits that are equally as savabale as the recipes themselves), and the launch of her newest kitchenware line, Lynne. 

Follow Sydney on Instagram @SydneyCarlson

Shop Lynne here https://www.lynnee.com/

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 


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