The Best Beauty Products of 2024 + What's Trending for 2025

0:00The following podcast is a Dear Media Production.

0:30they tell us all about the standout products of 2024, the brands that have made major waves in the industry and the ones that we need to keep our eyes on, and what trends we can get very excited about for 2025. A few housekeeping notes before we dive into the episode. One, everything that we mentioned in today's episode is linked in the description of this episode in the Shop My link. Two, I'm going to be on the Breaking Beauty podcast. So if you want to hear a little bit about my beauty ethos, how fashion and beauty intersect for me, and a few of my favorite products, make sure to head to their podcast on Wednesday, December 11th.

1:04It will be out then. It was such a fun episode. We basically talked about closet staples as beauty staples. So what's the beauty product that's like my perfect pair of jeans? What's the beauty product that's like my ideal white tee? It was a great one. You guys are going to love it. And the last thing is that next week's episode will be our last episode of 2024. Absolutely insane. After that, I will be off for two weeks on holiday, but I will see you guys back the first week of January. I hope you guys loved this episode. Let's get glam with Carleen Higgins and Jill Dunn. So this is the first Let's Get Dressed beauty pod.

1:42Yay! Welcome. I'm so excited about this. Me too. I loved, we just did a pod swap. You were on our show and I love where fashion and beauty meet. So let's keep going. It was so fun doing your pod because both of you came with like a Mary Poppins bag of products that you guys couldn't wait to talk about. And I could see how both of you have your own distinctive beauty looks. And a question I always love to open the show up with is what your ethos is getting dressed every day and kind of when you're in your closet, what's going through your mind in terms of how you want to present yourself to the world?

2:13And so I want to ask you guys that question, but for beauty. I think for me, it's about just looking like myself, but better. Of course, I think a lot of people are into that aesthetic. Like that's why clean beauty, the clean beauty aesthetic has been going for so long. And I think I'm guessing that's kind of your vibe to live. So, yeah, I'm really looking to I'm not a big, heavy eyeshadow where I love to play up my cheeks. I actually surprisingly people might not expect this about me because I'm not a full face girl, but I'm all about contouring. I love to contour because I find it makes the biggest difference in my face in terms of what makes it kind of pop is is giving it contour where it accentuates my cheekbones and it's just giving structure to all of the elements of my face.

3:04Plus it gives a bit of almost like a bronzer effect. So my Desert Island product, which for a lot of people would be like mascara, something like that, I actually have converted over the past few years. It now would be a contour product. So it's the Say Glowy Super Gel, the bronzer one. That's what I actually use that to contour. And that's that's the biggest game changer. If I just did one thing to my face, that would be it. Where are you contouring? so the main thing is my cheeks so I just kind of like you guys can't see this but I kind of do the duck face and so I figure out where the hollow of my cheeks are and that's where I put the glow the say glowy super gel and then I also do along my hairline at the top just because you know it's kind of pale up there and that adds structure and then along my jawline so I do that contour and then I also love the glowy super gel in like the whitish color as well so I do that on the starlight I do that on the tops of my cheekbones and then so that's the three system if I were to cheat and do three and then I do on I smile and on the apple of my cheeks that's where I do a blush so that three-step system and it's funny I was sitting down it seems maybe obvious to like hardcore beauty heads but I was talking to my friend who's like really going through something right now.

4:28And she was like, we actually, funny enough, did a buy keep store kind of a session in person where I helped her clean out her makeup bag. And she was going to toss the glow, the glowy super gel. And I was like, no, you are not tossing this. She's like, I don't get it. She was using it all over her face. She's like, it's not really doing it for me. And I was like, no, no, no, let me show you. So I showed her the three-step and like, she's doing it every day now. She's like, I, and every time I see her, I'm like, you're girl, your skin looks so good because it also makes your skin just look so good.

5:02It's incredible. I love the Dior contour stick, the one that just came out. I've been using it nonstop. Okay. And I actually won't apply it directly to my skin. I've like switched my routine in the past month where I will, especially because I use the road pocket blush and this new Dior stick, I'll put it on a brush and then apply it to my face. Kind of like I'm painting. I just talked about that in our newsletter last month, but I'm using the foundation stick. Like I'm using it all over. I haven't tried the foundation stick. I've heard it's amazing. Yeah. That's the secret, everyone. Do not use it straight from the stick.

5:32Right. You need your brush. Swirl, swirl. Go from there. Go from there. Yeah. And I love the way it looks. Yeah, me too. The tone is just really... I just do it on my cheeks because I like try to accentuate my cheekbones and I love it. Yeah. I just have one final tip and why I think I love the Glow Super... Oh my God. Glowy? Glowy Super Gel. Glowy Super Gel. It's not a stick from Say Beauty. The reason I love it so much is the tone. It's a bit of a cooler tone, like a brown. And that's what I've found is the secret. And Milk Makeup, there's little sticks, contour sticks. They're all cool toned.

6:06That is major key because that's what makes it look more like a shadow than just a bronzer that's really warm. And so that's another key learning for me. mm-hmm yeah give it to us yeah this is jill speaking by the way i feel like we always have to like differentiate literally that's why i was just like okay jill give it because i know i'm sure it's really interesting like if if you're just talking about like feeling put together every morning i'm a big brows girl as well you were talking about that when you were on our show and that is something like i always do my brows when i before i leave the house it's like and and also i would say i spend the most time on that and probably also on my hair if i I only had 10 minutes.

6:45I would have to do my hair on my brows. And then it's just going to be like lip balm and mascara. Like I got to go. Because if I don't have my hair on point, it's like I don't like it. The day is off. The day is off to a bad start. It's the frame to the show. It's the curtain that we draw. Yeah. And then we can see your beautiful blue eyes, which I think you probably take for granted because you've had them for so long since the day you were born, perhaps. but they're this beautiful crystal blue. And sometimes when you do, depending on the makeup you do, it's like, and certain light, it's just like they pop.

7:20Oh, that's very good. Blue eyes are the best beauty gift of all time. I don't have to use the blue eye filter like Alex Earl. Incredible. But I think, you know, as an editor for all these years and just learning from all these amazing pros, Makeup by Mario or Pat McGrath, Charlotte Tilbury, we've like had the good fortune of interviewing a lot of them on our show. It's like what they do is an exercise in restraint and it's not overdoing it. And it's, it's leaning into what you are born with kind of to Carlene's point and don't fight it. Like I'm never going to be the girl that has the juicy lips and I'm not planning on doing lip filler anytime soon.

7:56So I'm probably not going to play that up. And, but I think that that's something that I've taken away from all of these experts. and that honestly in my opinion is what is the difference often between a beauty editor and maybe a beauty influencer like I really appreciate Meredith Tuxbury and Mikaela Nagara and I think they rock those looks but I just I just it's just it would feel so foreign for me to sit there and do that so I think that that's kind of like where I'm at these days you know I've had a hard time with brow gel lately yes a lot of them are letting me down you know what okay recent recent brow product that I've fallen in love with.

8:33A little bit of a splurge, everyone. Victoria Beckham Beauty Baby Blade. Love. Good to know. And it was recommended to us by Rachel Goodwin, who's a makeup artist for Emma Stone. And she was raving about it. And then Victoria Beckham, full disclosure, they were an advertiser on our show and they had sent us all the shades. And I was just like obsessed with how it goes on. And then she actually has a little brow gel that she calls the Feather Fix that I put on top. But that one is colored, so you have to be careful with it. if you have no brow it's not your friend right because it will it can move a little bit or it's like got a comb so you need to be precise before you're putting it on i'm not a liquid brow girl right right i'm a crayon i'm a child so this is yeah this is like the victoria backham one is the dual end recently i swear i've been putting hairspray on my brow brushes that's genius i just and it for me i think my brows are very long and very bushy they need like we need super glue up there.

9:28It can't be a light hold. It needs to stay. I do recommend, I'm going to recommend one for you. It's the Kofi Free the Brow Volumizing and Laminating Brow Gel. So this is a brand that just launched at Sephora not that long ago and I think rolled out in their stores. And it's the only one that I've used where it actually makes my brows stand up, but it doesn't flake at all. and it doesn't feel crunchy. I think because they're thick, they really need that extreme hold. Yeah. Like the actual hairs are thick. Yeah. This product has popped off. Okay, good. And it's like, like it's sold out on their site right now, but it's available on Sephora.

10:09Highly recommend. Okay, thank you. Yeah. And it has a little brush on one end and so you can fully groom them. Love, love that. Before we continue with our conversation today, a quick thank you to our sponsor of today's episode, Cotton. Cotton's The Fabric of Now campaign is challenging everyone to make the natural choice. Give yourself enough room to breathe so that you can be more intentional in your everyday life and in what you wear. To me, cotton as a fabric, it just feels like a giant bug. It's the thing that I go towards every single morning when I'm getting ready to tackle my day because it's the thing that makes me feel most like myself.

10:47It feels like a second skin. Plus, it goes really well with everything in my closet and just makes dressing a breeze. It's breathable and soft and comfortable. And honestly, it feels like doing that thing that you need to do for yourself to get grounded after maybe say a really hectic month. For me, that's going out in nature and whatever it is for you, it's that feeling of getting back to yourself. I love to go out in nature, put my phone away, leave my laptop at home, be with my loved ones and totally unwind. I feel completely recharged after I do those weekends. And it feels so natural for me.

11:22It feels so good to leave those things behind and just get to the center of myself. Maybe read a good book, play a couple board games. That's really when I feel like my most self. And it's the same way that I feel when I'm wearing cotton. So cotton is asking all of us to recharge in your own way. Maybe that means putting your phone down for a few hours a day or just going out with your friends for the night and being really present. Whatever it is, you do you. Find that thing that feels natural and makes me feel good. Cotton is the natural choice. So go discover the fabric of now at the fabric of our lives.com.

11:51Let's get back to the show. What do you both think was the biggest beauty trend of 2024? I personally think that we're seeing skincare waning a little bit for so long in the pandemic. It was just skincare was everything. Skincare routines leading into self-care. But I think the skincare standout that has survived and is thriving and is still growing so much is K-Beauty. and I think there's a couple reasons for that. A, the innovation is always so incredible but also TikTok is having a new generation discover K-Beauty and yeah, the price point. It's a lot of things are less than 20 bucks and you can look phenomenal.

12:32You can get a whole skincare routine for like$50. We've been talking about this and I think the thing with K-Beauty is it is TikTok that's made it blow up again because we as, you know, We've been in this industry for so long. K-Beauty is not new. So we're kind of like, what? That's a trend. But it's like generation TikTok are just kind of more discovering it now just because they're so young. Is there a K-Beauty product that off the bat for listeners right now who have never tried anything, you're like, get your hands on this. You're going to love it. Yeah. The Beauty of Josian sunscreen is definitely, I have one coming my way, but that is absolutely iconic.

13:11And the sunscreen that they do with K-Beauty is just, there's just not much like it in North America. It's just so elegant, the texture of it. And it's so effective. It can be like SPF 50, but it feels like milk on your face. And their focus is always hydration, hydration. So whether, even if you have oily skin, you still need hydration. So they've just mastered the art of bringing you that hydration without making you necessarily an oil slick. Yeah. And I think the COSRX snail mucin, 96 % snail mucin power concentrate. No snails were harmed in the making of this product. I trust. I promise you it's an essence.

13:52It's very, very hydrating as well. And essences and toners, those are the steps in K-Beauty that, you know, just take your skincare to the next level. Like, cause we're used to like the one, two, three step here, but adding that hydration step in is like, I think it works for everybody's skin, no matter what your age is. Yeah. I also would say, and you might agree with me, 2024 was the year of blush. Yes, for sure. I mean, everybody had a new blush came out, especially a cream one. And there were just so many trends, like TikTok trends. It was the boyfriend blush. It was the sunset blush. Like there were just so many different ways to wear it.

14:32It was almost like people were just discovering blush. And then, of course, again, when such a directional kind of beauty company where you're waiting to see what they do next, like when Rode drops a pocket blush, it's just like, well, there you have it. It's, you know, it's just confirmation. So, yeah. I think also what I found really encouraging and really fun, and we've not really seen it before, is beauty companies and sports having a moment. So finally, we have, well, Glossier was first to do this. They sponsored the WNBA since a few years ago. But finally, we're seeing, you know, Simone Biles getting a K-18 contract.

15:09Alona Mar working with, I know she talked a lot about Maybelline and that she has her own brand. Suni Lee went, popped off and went viral for her lip combo, which in fact was my lip combo, which is Makeup Forever, Wherever Walnut. She also was, she had Summer Fridays on her too. Yes, exactly. She was definitely big beauty, yeah. So I was just really encouraged to see that because these are like strong, amazing, beautiful women who are representing, you know, so many different ideals. And we just did not really see that before. And I think it's amazing that it's at the forefront. I also think it's amazing that they're getting paid.

15:44Yes. You know what I mean? Because you look at the inequality between women and men, whether you're talking about the NBA or whatnot. So it's just like pay them. Yeah. Right. Like they have huge followings on social media. They're really good at what they do. They should be getting the endorsements beyond Nike, all of that. And so I love to see it. Yeah, it was really fun. Yeah. Was there a trend from this year that you are excited to see on its way out? I'm going to say the clean girl aesthetic. I'm a little bored. Sorry, everyone. I know it's a little, it's iconic. But Haley had her moment. We all glazed.

16:22We all buttered and it's time to move on to something like a little bit more, I think, trend oriented, like 90s makeup, I think is for sure coming back for 2025. And I'm here for it. What I thought was really interesting at the end of 2024, we all just watched the Victoria's Secret fashion show. Where were the blowouts? What was going on with the hair? What was going on with the hair? Not Gigi, right? I think her hair, she has a bob. She had a bob. So it was working. Like the day she cut the bob, I was like, I wanted a bob. But she looks a thousand times better. She looks so good with that bob.

16:58Really fresh and cool. Yeah. But some of the other hair was just sad, tragic. Where were the round brushes? We needed them. They weren't there. So were the outfits. A lot of slick back moments that doesn't feel synonymous to me or representative of Victoria's Secret. Yeah. Yeah. I really am missing, I agree with you, that 80s kind of big glam look. Like I am and I'm someone who a lot of my look is a slick back bun. Yeah. I did it for my wedding. I wear it all the time. If you're on my Instagram in the first nine, there's at least one slick back bun there. And the other day I was actually wearing it and I was like, I'm tired of this.

17:35Yeah. Yeah. I've been wearing my hair like down a lot and like messy. Yeah. And I think I am craving that like a little bit more of like not natural. Just a bit more polished. Yeah. Like I just want more of beauty. I don't want to be so pared back. Yeah. And I think we're saying that I'm putting this out in the universe. I'm wishing that Dyson's next innovation is a hot roller. That's just like super easy to use. Not going to ruin our hair. Exactly. It's just like, let me put it in. And it's like five minutes later, I take it out and it's done. Because listen, I love the air wrap. The air wrap, like you have to be very meticulous in it.

18:13It takes time. Can we not have the air roll? Air roll. Yeah. Give us the air roll, Dyson. Let's get this going. Yeah. Is there a brand that comes to mind for both of you that you think was really leading the charge on pushing and innovating in the beauty space this year? It's a good question. Personally, I think that I just kind of talked about it with you off mic, but Makeup Forever. They're 40 years old this year, but try to go on TikTok and find a girl who's doing her lip look without a Makeup Forever pencil. It's pretty incredible that 40 years later they maintain this relevancy as like a makeup brand.

18:48It's not a cute name, Makeup Forever. And it's not necessarily even like outrageous packaging. It's very minimal packaging, but they've nailed it. They've crushed it. They've innovated. Their formulas are amazing. And I think that I was kind of shocked to see their presence in so many makeup bags across, you know, like all the girlies on TikTok. That's one. And then MAC also, they turned 40 this year too, which is incredible. So they kind of like revamped their iconic lipstick. And then they did some pretty interesting collaborations with like Gabriette, the model. Yeah. And so she's like 90s grunge.

19:27Like they still have their finger on the pulse of the cool girls. And those two sort of like stand out to me as like, it's really hard to stay relevant in beauty. You know, there's not a lot of brands that make it 40 years. Well, it's like you have your essentials, then what? Yeah, exactly. Yeah. Yeah. Yeah. So you want the performance. And I think that those two are standouts for me. Yeah. You know, we've kind of like done it all and seen it all. And it's just kind of all worked being reworked in the beauty space. But where I do see the most amount of true innovation is in sunscreen. And we've talked about how K-Beauty are kind of rulers in this space, but we are starting to see more innovation with brands that are actually the UV filters have been approved by the FDA.

20:14And next year, what I think is really exciting that's coming to the U.S., it actually just launched in Canada this year, is Ultraviolet. Do you know this brand? I've seen it. I haven't tried it. Yeah. So Ultraviolet is out of Australia and they are, this is like a beauty editor darling right across the world. So we kind of chirp at each other from Australia and then the U.K. and in Canada and next year it will be here in the U.S. And so they have really nailed these like beautiful, elegant, really see-through-y type of formulas. So the one I'm giving you right now is a mineral. So it's tinted.

20:50Oh, I love the consistency of this. Yeah, it kind of feels like it gives you this hug. But the best one, which I don't have here that I love is the emulsion. and it comes in a little bottle and the emulsion is really, really like milk when it comes out. It's so thin, but because it's from Australia, they have one of the highest safety standards. And so does Canada for UV filters. And we know that they're launching into the U.S. They haven't had to take out anything to be able to come here. So I think that that's really exciting that we're getting these these amazing textures with the efficacy of like an SPF 50.

21:32I think those are they're really leading the pack. Love. I would say my favorite. It's not a product. It's not a beauty product per se, but TheraBody has been doing really cool things in the beauty space. And I think it's only been about like a year of them really going into space. Like they've always been body focused. But I went to a dinner for them a year ago and it was right before they launched the red light that also like has the massage tools in it and I just got their de-puffing wand big facial massage girl like yeah really bad inflammation yeah in my everyday so I really love what they've been doing it's been fun to see them go into that space yeah and the red light therapy led therapy in general definitely has been a leading trend in skincare this year we interviewed Dr.

22:19Dennis Gross on our show who really popularized the at-home version with that iconic mask. And he was talking about one of the things that really stuck with me is how LED red light, you can think of it almost like an ingredient that you're adding to your skincare routine. But obviously, instead of working like a topical cream or serum, it's something that it's the light itself. So it's almost like photosynthesis, the way that that works with when it hits, you know, delivering energy to the cells. Yeah, exactly. So that's what's kickstarting them. And if you're an inflammation girly like you and I are, the red light is really what's going to help to bring that down.

22:58Have to use it every day, but that category is absolutely exploded. Very exciting. Yeah. But I love how Therabody is also getting into like the compression boots for lymphatic drainage. I think that's so cool. I think any brand that is allowing me to bring these things at home. Yeah. And for me to be able to do them on a daily basis and not pay top dollar for them every time I go in. Yeah. Is is where my heart's at. Yeah. I'm excited. I want those compression booties so bad. I actually that's like my biggest like body ailment is when I get in bed every night. I have like really bad joint muscle pain in my legs.

23:34So interesting one of those. I think it's an inflammation. Yeah. I have a lot of swelling on my lower legs as well. So I've started to get really into the idea of lymphatic massage and lymphatic drainage. And we just had a detox by Rebecca on our show to talk about the benefits, the benefits of that. And I also have, I don't know if you've ever had this, but you know, what's it called? A restless leg syndrome. I don't have that. Like when I go to bed at night, sometimes it's like my legs will just kick on their own. And so I feel like maybe the compression, I need to try this. You know, it actually did help me.

24:09in the Cyclar new revamp gifting box, there is a silicone, it looks like a dome. Like cupping or? Yes, it's like cupping for the shower. Oh, yeah. So I will put on her shower gel. I'll like squeeze the cup, put it on my leg so it grabs the suction. There's probably a formal name for this. I don't know it. Sorry, guys. Yeah. I think she calls it like a body molder. And I will like rub it up and down my legs and make sure that like the suction goes onto my skin. It's like painful, but good painful. Yeah. It kind of feels like dry brushing. Yeah. But it really, it's meant to increase circulation.

24:42Yeah. And whoa, like it feels, it's made the world of a difference for any of like my leg pain at night and just increases the circulation of my legs. I love it. It was so smart she did that. Such a French thing. I tested that for a while on one thigh versus the other. How'd it go? And it was like this blue cup. I can't remember how long I did it for. And it did, it did reduce the cellulite. It's like a sculptor. Yeah. Yeah. Big fan. I really liked it. Yeah. Yeah. If there was one, say, luxury designer out there in the world right now that you think should start a beauty line, what would it be?

25:14Oh, I've put a lot of thought into this because luxury beauty is definitely having a moment. Like Celine launched their collection. It's coming out officially in early 2025. Prada obviously just did the Celine. Whatever. I feel like I've seen it before. It's just the one lipstick. So I've seen all the pictures of everything. That's coming in 2025. Yeah. And it's like. Hermes lipstick. Yeah. That's gorgeous too. And we know that Marc Jacobs is launching next year. That'll be interesting to see the relaunch. Because they had some hits before for sure. I mean, listen, we've talked about it many times.

25:50We need a row of fragrance. And like yesterday. That's what I was going to say. We need row makeup as well. We need the no makeup makeup. Give me the kit. And I will buy it. And I think that that is a big gaping hole that is just waiting to be filled. potentially some accessories. Like I could see them doing a Mason Pearson style brush and, you know, these very kind of like cool, almost Japanese kind of accessories. And then, you know, Phoebe Philo, what's she waiting for? She's got her collection. I mean, we need a scent. I think I'm going to pass on a thousand dollar list. Yeah, yeah, yeah. I'm good.

26:26Love you, Phoebe. I would try the scent though. I would try a scent too. Yeah. I think it's there for the taking though. Yeah, I know. Since this episode's coming out around holiday. Yes. Tell me your top three favorite stocking stuffers. Beauty stocking stuffers. Okay. Beauty is perfect for a stocking stuffer, isn't it? There's nothing better. Yeah. Every time my sister's husband is like, I'm doing a stocking for your sister. I'm like, go get her this liner, get her a bomb, get her this, or just come to my house because I have a beauty closet. Exactly. Okay. Well, I'm going to give you a splurge.

26:55Love. It's important. And I'm going to apologize in advance because this is not cheap, but Dr. Jason Diamond. Oh, medicine. M-E-T-A-C-I-N-E. So good. Okay, guys, I started using this. And Liv, you can probably relate, which it's the most unrelatable thing ever, but you do get PR mailers and you start using things. And then you're hooked and then you got to buy them. And then I looked up the price. So he has a plasma serum and a cream. And they are, let me tell you, once I found out how much they were, I am like savoring it now. I'm obsessed. now he just launched mini versions of these two products so get the duo put it on your santa nice list i love it i'm obsessed with it and i think it actually is worth the money i just really like how it's hydrating it's very silky my skin feels soft when i use it it is amazing my second thing although i don't think it would fit in a stocking i'm going to talk about it anyway and that is the kitsch hair advent calendar.

27:58So it's like 12 or 13 pieces in there. And it's all of the fun things that you see all over TikTok. So the heatless rollers, the claw clip, the satin hair ties, the pillowcase. It's like everything you would ever want because we all lose our hair ties. You know, you always kind of want to upgrade those things. Your shower cap. It's like all of those fun essentials bundled together in one advent calendar and i think it's around 90 or 100 bucks love that and it's a great gift love that because also because it is hair it's slightly larger so you can get a big stock yeah like and it feels like a very generous kind of gift if you are giving it and then i i use their stuff all every day i touch something that's like from kitsch which i think was their whole mo when they started they want to be with her in the shower they said yeah Yeah.

28:48And my final thing, let me see what I really am holding on to. Honestly, I think Victoria Beckham Beauty again and their cleansing duo that she just started with Melanie Grant. I started using that earlier this year and I'm obsessed with it. It's like an oil cleanser that just takes off your makeup perfectly. It never strips your skin. And then there's a gel part. So it's like step one and two put together for your cleansing regimen. And again, not cheap, not budget friendly, but really effective and really good. And she created it with a facialist. So those are my three things. Good. Yeah. What are yours?

29:26So I am of the belief that, you know, the best gifting is when you take a little item that's typically inexpensive and you give people a luxury version of it, right? This always is a hit. So for myself, like what I would love to get myself, I mean, I can't get enough of the MEJ big effing clips. I got a dark red one that somebody sent me in a press kit and I use it. Thank you, Rare Beauty. Thank you. And I just use it all the time. And now I want one in every color. So hint, hint, anybody out there? Absolutely love those. And it's, you know, it's pretty affordable, like 34 bucks and you can make somebody so happy.

30:05Same thing with nail polish. again like I hate to you know name drop Chanel so many times but I do make the best nail polish but they make the best shades and there's a shade right now for holiday coming out called Storyteller which is a really dark plum like a vampy plum and it would go very well with what we talked about that refi limited edition plum collection kit like that together is just like the quintessential holiday look this year. I think that would be amazing. And then skincare wise, I think like a splurge, if you wanted to splurge and really impress somebody, I am absolutely obsessed with this new oil serum.

30:48It's by a facialist. Her name's Sophie Carbonari. I'm going to be blowing this product up on like every podcast I'm going to be on, but this is the first one. You can try on your hand. It's called the S serum. So Sophie is apparently the facialist to go to in Paris. She is like the, all the fashion girlies go there. The S serum is, yeah, it's just like, what I love about it is kind of like the face oils that have gained a lot of popularity, but it doesn't dry down like that. It's more like a dry oil meets serum. Like Jill, you would be obsessed with this product you feel like you're getting that beautiful hydration but it's not an oil slick on your face and it just has all these botanicals like I really feel like my face is has this great glow and I especially for traveling it's not cheap it's like three hundred dollars so this is a luxury luxury splurge but the kind of thing you would love to receive yourself and it's made in Korea they always get the textures right like you saw it has this golden hue to it.

31:55Beautiful. I'm obsessed with this product right now. So good. I'm doing a Mason Pearson hairbrush. Oh, yes. Have you seen the baby blue and the pink ones they have now? They're the best. My mom got me hooked on those at a young age and I love, hate her for it. Okay. And by the way, I knew, see, I knew this was going to come up. I've been trying to get my hands on it. Did you know that they just came out with hair care? No. Mason Pearson. Gotta check it out. Just came out with shampoo, conditioner, hair serum, leave-in conditioner. okay I've been trying to get my hands on it but I feel like that's also like the stylish girls yeah holiday gift yeah I'm gonna try that yeah so it's my hairbrush I'm gonna do the little travel kit of the summer fridays lip balms because you guys know I love those I want all the different colors and you beauty every girl I know wants those the you beauty tinks collab was amazing I forgot what it was called it was great and then my last one is going to be the cyclor lotion because it smells so good.

32:51I need to try this. Yeah, it smells delicious. I love it so much. I think it's the sandal, or whatever, Santal one we said. That's right. Something in that world, sandalwood vibes. Yeah. Some word in there, but yeah, those are mine. Okay, let's talk 2025 as we wrap up here. What do you think is going to be the number one thing in beauty for 2025? Ooh, okay. Jill, let's start with Jill. Do you have your answer ready? Okay, I think this, I just read about this and I think it's really cool and I think it's like the next evolution in beauty shopping. First of all, we're seeing a lot of changes in beauty shopping like Net-A-Porter is getting rid of their beauty and they're just going to be an affiliate model now.

33:22Violet Gray has just bought back their beauty line. So I think we're going to see a little bit more curation happening there. And a beauty industry veteran, her name is Leslie Hall. She just told Women's Wear Daily about this concept. She's bringing to market called oat drops, like H-A-U-T drops. And it's basically going to be like the supreme drops of the beauty world and you can get it in three days and it's brands like topicals is already signed up i can't i i it's escaping me the other ones but they're all like big names and bringing those kind of like trendy things we're seeing on tiktok in specific drops and bringing them to the masses and quick turnaround you're getting you're not waiting eight days and they're going to sell out when they sell out and there'll probably be some kind of like not price adjustment but probably some kind of like deals you can get for a limited time so i think it's a genius idea.

34:14I think that 2025, and again, this is my own personal bias, I think is going to be all about Gen X. You know, we are a generation who has just been completely ignored for so long. And I think that there's a lot of attention going to this group right now. I mentioned to you earlier, I think that I'm starting my own skincare brand that will launch in 2025. And it's specifically geared to women over 40. And the reason that I did that coming from the publishing world is because everything was so focused on everybody being so young. And when I looked at what was available and out there for women over 40, it was really like good housekeeping, like kind of, you know, in Canada would be, you know, like Canadian living.

34:57Like, it was just very kind of, there was just nothing that like reflected who we really are, which is like vibrant people who travel are making the most amount of money or the most comfortable in our own skin right now. Our kids are a little older. We have freedom. And yet we were just being ignored and made to feel like we have to, you know, buy something that a 20 year old is selling us and it's a wrinkle cream. So I think it's just been so off for so long. And, you know, we see brands like Stripes from Naomi Watts. We see Brooke Shields line. That's a haircare line for Gen X. We see Kate Moss on the runway.

35:32We see Christy Turlington on the runway. Cindy Crawford. Exactly. It's just like that's the cherry on the cake for me is like, yes, let's recognize like the supers are still super. And, you know, let's let's highlight, you know, all the women who are just like ridiculously cool and and doing things. So I think it's going to be a big year for Gen X. Can't wait. Yeah. Close out the show. Let's do beauty ins and outs for 2025. OK. So just say in or out. OK. Celebrity beauty brands. Still in. In and out. Yeah. Some of them will be out and some of them will still be going strong. Six step beauty routines.

36:12I'm into it. Yeah, I probably do about that many. Eyeliner. Winged eyeliner. Yes. As somebody who just had bleph and can finally do a winged eyeliner. We're in. All the post bleph girlies rise because we're all doing a cat eye or a kitten eye for 2025. The red lip. Bampy lip. Bampy lip is going to be. Yeah. I was say out red lip out and yeah thin brows in for 2025 if the if the runways are to be believed in it's 90s girl it's here bleached brows bleached i saw in a couple and i mean we just saw bleach brows and with alex earl in that denim campaign she was in yeah but i'd say for real life out campaigns sure pimple patches definitely definitely definitely yeah lip blushing out i i'm not a permanent makeup person unless you're doing like a sort of a medical cosmetic which i think is very cool people who are you know they might use it to cover a birthmark or a stretch mark or left scars or whatnot i think that's very cool love basma hadid in beverly hills recommend highly recommend oh love a good rock party b does too oh love yeah thank you guys this was so fun oh my god wealth of knowledge i could talk to you guys all day i know right we have to do this again this is so we're doing this again i would love to i mean i love hearing from you guys on all things so you as well thank you thank you

37:59Thank you.

38:29episode.