The Millennial Decorator On The Business of The Perfect Flat Lay, Sourcing Vintage Shoes, and Creating a Job in Fashion That Doesn't Exist

0:00The following podcast is a dear media production. Hi guys, welcome back to another episode of Let's Get Dressed. It's your host, Let's Dress. Hope you're all having a great start to your week. I cannot believe we are in the midst of like those last flicks of summer. I just got back from my last little summer trip and we are about to be in Labor Day weekend. I love Labor Day weekend because it just feels like that quintessential summer amazing holiday weekend, but there's nothing I hate more than the Tuesday after Labor Day. It like reminds me of just going back to school. Feels terrible. Summer's over and I feel like we're like immediately ushered into fall.

0:40Kind of freaks me out, but we're here and we're going to get through it together. And one of the ways I feel like you guys can get through it is I have already put together a little fall edit for you guys. If you guys are getting excited about fall fashion, even though it's still 10 ,000 degrees in Los Angeles, I for one i'm getting so excited to wear a couple layers and like put on a jacket And a little sweater over my shoulders. I'm really feeling swayed right now So if you're looking for some fall inspo head to my instagram, I posted a little Mood board of some things that i'm eyeing and then also if you go to my shop my there is a fall must-have edit on there A lot of you have been asking about how to find my shop my and it's super easy all you have to do is go to shopmy.us backslash Liv Perez with two Vs.

1:26Super easy and you'll be able to find everything in my closet there. Today's guest is someone who I have been like oogly eyed over a really long time and you guys probably have been too because if you have found yourself at the airport in line for TSA, it's like sweaty, there's a million people, you're like rushing, getting through the whole nine yards, but you've like found yourself tempted to stop and like make your shoes and bag look cute in the TSA bin and take a picture, chances are you have been influenced by the millennial decorator like I have. Run by curator Julia Rabinowitz, the account has become a cult favorite for its swoon-worthy flat lays of all of our Instagram favorites from Chanel belly flats to Cartier watches and so much more.

2:10There's not a millennial decorator post that I probably don't save if I'm being honest. Through all of the social media success, she has also built a thriving business where she sells a selection of vintage shoes on her website and also works on campaigns for the likes of Road and Summer Fridays, which is actually how I found her to be in with. In today's episode, we talk about carving out a unique career for yourself based on what you love, the hottest vintage shoes right now, where to find them, how to source them, and how to keep their quality intact, and why she thinks we are all obsessed with a good flat lay.

2:42I think it's because we're like all trained by the cup of tour, but so much more on that in this episode I hope you guys love today's episode. You haven't followed the show yet Shoot us a follow and leave us a review on spotify if you can also on apple podcast as well Really helps the show grow. Let's go get dressed with the millennial decorator. Julia Rabinowitz Hi, welcome to the show. Thank you for having me Of course. I'm so excited to have you on. You and I hadn't met, but I knew we had like a ton of mutual friends. And I will never forget walking into the Summer Fridays pop up at the Grove, which you had curated and being like, holy shit, this is I think this is what heaven looks like.

3:21Yeah. I mean, all of their events are is what heaven looks like. But that was a good one. It was a really good one. It was like impossible to not take a photo of every single corner of that space. They're the best. I feel like I deeply resonate with your mission, because if I could, my house would look like a museum, like we're nothing. It's touched. No one lives there. And you're just very good at that. And I really appreciate that. Anytime. Anytime you need me to come and tinker with little things. That's like my world. Just make flat lays everywhere all over my house. Like perfect flat lays.

3:49Photogenic everywhere. How are you? What's going on? How's summer been? It's been good. It's been busy. I went on a trip with my mom. It was the first time I took like three weeks off ever, like really off. Wow. I was on TMD like a little bit. Some stories here, some stories there. But I had the it was so hard coming back. I don't know if this has ever happened to you, like mentally, just like reinvigorating myself. My brain was like still on vacation. Lydia is laughing at me in the corner because coming back from the wedding, I am still I've been calling it my scrambled egg era. Me too. That's that's the summer.

4:24Fully scrambled eggs. No, it's scrambled egg summer. Don't know right from left. Can't motivate. Can't stay focused on one thing. No. It'll get here soon. By fashion week, that's our deadline. Yeah, no, it has to be. It has to be. I can't let myself be scrambled eggs that long. I'm going to burn. It's terrible. Same. Where did you and your mom go? We went to a bunch of different countries. Wow. We went on a cruise, which was not the TMD aesthetic. a fashion girly on a cruise I couldn't believe it myself but my mom like it is very hard with like an older parent to travel to five countries whether it's like on foot by plane train car like a cruise was so nice because we would be in in near like Morocco one day go back on the ship be in Spain the next day and like you're being wined and dined on a cruise ship at night so it was nice.

5:17We went to, we were in Barcelona for a week on foot. And then the cruise was in Italy, Spain, Greece, Istanbul. I think that's it. If there was any cruise that I would do, it'd be that. What did you wear on said cruise? I was like the most fashionable person on that ship. And I'm not, I don't doubt it. I don't like say that, you know, like pretentiousness. I just like, even my slacks were, people have never seen that before. It was a lot of middle America, But I wore just like whatever I packed. I packed my normal wardrobe and people looked at me like I was crazy. I find the slack today to be very polarizing.

5:55Yeah. Like I think if you're not in fashion, the slack feels like this very buttoned up work wear only moment. Yeah. And even when I'm doing styling sessions, I have to always like slowly introduce the slack. Yeah. And a lot of people at first are like very busy. Like, do I wear that with a blazer? And I'm like, let's just get you this slack and put a white tee on with it. Yeah. Like, let's just try that. Yeah. Yeah. I think it's I think we're really pushing and ushering in this slack renaissance. I hope so. I mean, a good slack is like just such a timeless piece. We're tiny, too. So to find a slack that like actually fits well, like that's just a staple.

6:34I'm bringing that everywhere with me. Everywhere. Yeah. I want one slack that fits perfectly in every color. Yeah. That's my dream wardrobe. Me too. When you find a good one, please send it my way because I'm always looking. I found my one a couple of years ago and I have just kind of been loving it. And believe it or not, it's Aritzia. I was going to say they make the best slacks. It's the effortless pant. I have it in every color. I grew out of mine, unfortunately, but I should pay them a visit. I should go back there. What I like about, oh my God, I feel like we talk about Aritzia on every podcast episode because it's just my go-to and I have to remind everybody that I'm not sponsored by them.

7:07But if someone from Aritzia is listening, I would love to be sponsored by them. but they have a slack in almost every iteration. Like they have like the proper kind of workwear slack. They have a bit of a slouchier slack. And then I saw one recently that I loved that was a sweat pant, but had the slack pleat and waistband. That's nice. And I was so fascinated by that. Or like a chic flight look, maybe. Exactly. I love that. I have to go check them out. Yeah. Pay them a visit. I will. It's my go-to for that. Thanks, Aritzia. Thanks, guys. I want to hear about, I mean, you walked in today like stylish as ever.

7:42So I want to hear about your kind of everyday ethos while you're getting ready. Like you're in this adorable kind of like butter yellow dress, Chanel, silver ballet, flats, which I love. And you have these incredible earrings on. It's just like so screaming my aesthetic. So I need to know like what it's like getting dressed every day for you. I mean, I dressed up a little bit for you today, obviously. I had to. But she's in the bun. She's in the earrings. She's got the like perfect boat neck fit dress, which is my favorite thing in the world. The Chanel flats. Like it's really just. Yeah. I mean, when you work from home, like outings like this, I'm like, OK, I guess I'll dress up today.

8:17But I think for me, I was definitely the type of person that up until a few years ago, like I was shopping at Zara. It was a lot of like fast fashion. I mean, I always grew up with vintage around me when I was little. I was in vintage a lot. But my mom was like thrift shopping for me when I was a child and a lot of my clothes were secondhand. So it was always around. But definitely when you're like a teenager and like in college, A, you can't really like afford to invest in like these staple pieces. And B, it's like what everyone else is doing. We're all shopping at Zara. There's nothing wrong with that either.

8:53But for me, a few years ago, I started transitioning my wardrobe into like real just like staples. A lot of them are vintage. so my flats for example like I wear these all the time they're vintage this dress it's maje I think that's how you pronounce it maje oh yeah you know Sandra yeah yeah I almost wore a Sandra dress today so we would have been really repping the the brand of whatever that is who owns both of them Moroccans my mom used to work with them I think no way they're wow my tribe my people I think they are Moroccan they're definitely out of Paris when my mom was importing fashion a few years ago, I started really transforming my wardrobe.

9:31A lot of my attire these days is vintage. So like a staple blazer, like when you're wearing, you know, and I'll re-wear it a hundred times. This I got last year for fashion week. I'm going to wear it again. Like when I'm in New York in September and it's boiling hot. It's a lot of my wardrobe is just finding that one piece that I feel really good in that people love as well. And I love and re-wearing it again and again. if I'm looking to bring something new into my wardrobe, it's the same ethos. It's something that like excites me that I feel good in. If I'm not feeling good in it, I'm not getting it.

10:07It can be the trendiest piece, but I'm not going to wear it. And it's just going to sit in my closet and do nothing. So yeah, you're a really prime example of what I like to say when people ask me how to not get bored of a capsule wardrobe, because this cute little yellow dress that you're wearing could be worn in a thousand different ways. Yeah. And your accessories give it new life every single time. Like right now you're really dressed up like it's posh, it's chic, but I could see you in that in like sneakers or a heel going out at night. Like for me, it's all about the accessories. Yeah. And I agree with you.

10:41Like I always want to find those staple pieces that I'll wear over and over again. But I love the way you have it styled. Talk me through the accessories that are working for you right now. Okay. So these are my everyday earrings. I wear them. Those are your every day? Literally. I've been wearing them for three years. Okay. They're from Chanlu and they're just like the perfect little pizzazz for me. Yeah. For people who are listening to this, it's like a circular, it's like a gold circle on her earlobe and then a beautiful circular pearl drop right underneath it. So good. And they're light, so they don't drag on my ears, which is like a fear of mine.

11:14Yeah. My watch is vintage Cartier, which was the first watch I ever got myself. It was the most expensive thing I'd ever bought. And it was such an investment. Cartier is actually re-editioning it this year. And they brought it back. So let's talk about this watch because I have seen this shape with obviously a different band so much on my Instagram right now. I'm seeing that really delicate, tiny Cartier watch everywhere. Yep. I need to fact check this because I feel like with Instagram, you see so many things. I might not be right, but there was that very thin bracelet Cartier watch that apparently Queen Elizabeth loved so much.

11:51And it was her favorite go-to watch that she wore every day. It was lost. And then apparently someone just found it and it flooded my Instagram and TikTok. I saw it everywhere. And I'm hoping they re-edition that because it's the chicest thing I've ever seen. I know, but that one is like diamonds. It's a dinner watch. It's a dinner watch. Let me quickly just describe it to you guys. It's like a very thin, like almost like a tennis bracelet band, all diamonds all around, tiny little face, tiny, tiny diamonds. Yeah. Little tiny thing. I think there was a period of time. I always say that fashion like swings like a pendulum.

12:26We go from like oversized blazers to cropped things. We go from sneakers to ballet flats. And I think we went through this era of women really loving to wear men's watches. I think we're still there. That's like still really cool. And I love that. But I love to see the reemergence of like the dainty lady watch. And it's like fragile form. Me too. too. Me, too. I think there's something so special and like unique and chic about it. When I got this watch, I didn't realize how tiny it was. And I actually freaked out and considered returning it when I got it. So I'm like, I didn't look at the dimensions.

12:56This thing you can barely even read the time on. But it was an amazing investment for me. And I love it. And I think there's something very chic and like minimal about it. I love it. I love that the band is thin. Obviously, for guys listening, it's is it brown? It's a brown leather strap. Yeah. And the watch is like Cartier's version of their tiny tank. Yep. And they're bringing it back. I think they're releasing it in March, maybe. What I like about a watch like that is I feel like a lot of the times when you have a big watch, it has to dominate your arm. Yeah. That's one that you can put other.

13:29It's just, it's a part of the whole. It's not the whole shebang. From my time sourcing watches too, I've learned that like people are one of two. Like you're either a hardware watch person or you're like a leather strap, a little bit more dainty jewelry watch person. And people come to me all the time. They're like Cartier, Rolex, AP, you know, like whatever, all of these types. And I just ask them like, what do you like better? Do you wear chunky jewelry all the time? You're probably like a Rolex person. So there's one of two. I'm definitely the dainty watch girl. Me too. 100%. I love that one.

14:03Yeah. Before we continue with our conversation today, a quick thank you to our sponsor of today's episode, Cotton's The Fabric of Now campaign is challenging everyone to make the natural choice. Give yourself enough room to breathe so that you can be more intentional in your everyday life and in what you wear. To me, cotton as a fabric, it just feels like a giant hug. It's the thing that I go towards every single morning when I'm getting ready to tackle my day because it's the thing that makes me feel most like myself. It feels like a second skin. Plus, it goes really well with everything in my closet and just makes dressing a breeze.

14:42It's breathable and soft and comfortable. And honestly, it feels like doing that thing that you need to do for yourself to get grounded after maybe say a really hectic month. For me, that's going out in nature. And whatever it is for you, it's that feeling of getting back to yourself. I love to go out in nature, put my phone away, leave my laptop at home, be with my loved ones and totally unwind. I feel completely recharged after I do those weekends. And it feels so natural for me. It feels so good to leave those things behind and just get to the center of myself. Maybe read a good book, play a couple board games.

15:17That's really when I feel like my most self. And it's the same way that I feel when I'm wearing cotton. So cotton is asking all of us to recharge in your own way. Maybe that means putting your phone down for a few hours a day or just going out with your friends for the night and being really present. Whatever it is, you do you. Find that thing that feels natural and makes you feel good. cotton is the natural choice discover the fabric of now at the fabric of our lives.com okay we have to get into the shoes because you're the queen of shoes especially vintage shoes where did you find these incredible chanel quilted silver quilted shoes my favorite topic ever i actually got these ones on ebay oh wow and you're still do you still shop on ebay yeah personally professionally all the time okay a lot of my watches for me that i got personally have come from eBay from Japan.

16:05Japanese sellers on eBay are the best. People are always really worried too. They're like, this thing doesn't even come with eBay's authenticity guarantee. How do I know it's real? And I say like, if it's from Japan, Japan has the harshest counterfeit laws. So you will like be thrown in prison if you are selling a counterfeit thing. So if anything is from Japan that you're buying vintage, trust that it's real. But I got these flats on eBay at the very start of millennial decorator. And I was like, I have to keep them. They're so good. They're so cute. Yeah. I get asked a lot because I love the RealReal.

16:39I'm on the RealReal all the time. I have heard a lot of not so great stories with the RealReal. I've always had pretty decent experiences. But how does it work for eBay? That's a good tip, actually. I don't know how to deal with RealReal. So we should join forces and just be small. Yeah, we need to exchange tips on that one. eBay, I think, also scares people because it's such a massive platform. And it's also kind of like, where do I begin? How do I know what's real? Like, what is their authenticity guarantee? Like what people are just unfamiliar with the platform for me. And I think Tab Vintage said this too, like you have all your searches saved and it's kind of like you're saving your keywords.

17:16So if you're looking for a really specific pair of Chanel Mary Janes, like I would go type that in. And then at the very top, it says save search and you can save it and get notified the email like every day when something new comes in your size or in general both you can be super specific and so for me when I'm looking for something specifically that's very helpful and I'll look every day and until I find something and so much moves on eBay and so much new stuff gets uploaded that it doesn't take very long oh wow but eBay is great and then you can also save sellers. So let's say like I bought this watch from a Japanese seller on eBay.

17:56If I wanted to see, like, just keep my eye on whatever else they have in or what they're getting in, you can save that seller and also be notified and get imagery of like all the new things that they've brought in that day and or that week. And it'll email you with everything as well. I think 2024 might be my eBay year. I will gladly help you. I'll say I'll send you all the good sellers. That would be great. Yeah. Because then I can get into it. And I feel like now in my wardrobe, I really resonated with what you were saying earlier about you used to buy Zara and now you're focusing on staples.

18:28Yeah. For me, I have my few brands that I'll shop at, but it's really rare today that I buy something new. I'd rather find something that is vintage, that like has had multiple lives. I just find that the selection is better and it's way more fitted and suited to my style. Yeah. I think that also was just like a massive shift. A lot of people started doing the last like three, two years. And there's something special about it. I think people got really tired of wearing the same thing as everyone else and want to feel like what they're bringing in is like truly has a life of its own. That's my business's ethos as well.

19:02I mean, you've been in this for a long time. How did you get into vintage to begin with? So I'm like, how did I even end up here today? Where do we begin? Oh my gosh, the amount of times I sit in this chair. And I'm like, how did I get here? How did you get here today? vintage was always something I was interested in my account actually started as a vintage like homeware account because it was kind of the same thing as my wardrobe it was like the only way that I was differentiating my home that I felt was like new and unique and different and affordable and that was mainly via vintage so like the little dishes that I was bringing in the little like Halston beans like just how I was decorating my home hence the name which a lot of people don't know.

19:43And then it organically just transformed into this space where I was doing these vintage shoe drops and curating vintage shoes today and bags today and homeware as well still. Why just shoes? At the time, no one else was doing it, which I didn't, wasn't a consideration for me. But the reason why for me just shoes was because I thought it was way more accessible than sourcing one Mugler jacket that would fit one person. It's also very difficult when you're a vintage seller, especially online, for that person to know if it's going to fit them and know if they're going to like it. You have to try those things in person a lot of the times.

20:27Shoes, I source size 34 to 42 or 43, which really is accessible to every single woman out there. So that was my reasoning as to why I did shoes. And now, of course, There's so many vintage shoe accounts dedicated to that, which has been fun to see. Vintage shoes are just better all around. Some of the best, best shoes, like just like the most unique pairs are vintage. And it's like when as a woman, too, when you find that one shoe, you're like, oh, my God, like this is even more special to me. And I have so many brides similarly to that, like, are choosing to wear vintage shoes on their wedding day because of that exact reason.

21:04You're releasing in drops right now, which I still find so fascinating. Because I feel like we have been talking about drop culture, quote unquote, for a really long time. Like Supreme started it. I've had so many different people on the podcast who really see so much value in drop culture. Why do you see the value in it? It was a no brainer to me when I started. For me, I think it's a little bit more organized and easier and tells more of a story when it is a drop. Because my drop specifically, like they all have a story. They all have an ethos or like an underlying topic to them. So for me, it would be way too much if I was just saying like, hey, everyone, look at these 10 new vintage pairs I got in this week.

21:46They're online now. Go buy them. Like there's nothing really special in that to me. And it's worked really well. Like I'm allowed to create a campaign around to drop. There's a lead up to it. People can see the story and ask me questions. And it's like a special endeavor. And then now there's like campaign shoots around each drop as well. Which I think really beautifully ties in what your strongest skill set is, which is all the flat ways and really being a creative director. So that makes sense. I love that. I'm so honored. No one's ever called me creative director. That's so nice. I think that's what you are.

22:23Going back to the Summer Friday space, like that felt like there was a very distinctive vision there. Yeah. And just like a photo shoot, just like a campaign, there has to be a person who brings that vision to life. And that was very much you. What shoes right now do you think are most in demand in the vintage space? It's funny because a lot of the shoes I included or sourced in our very first drops now are like so expensive on the vintage market if one comes to life. And it's I'm still like seeing so many requests. They've only almost become like these holy grail items. like what? Like vintage mesh Chanel's that lace up.

23:02I don't know if you've seen them. The ones that I put the laces on. Yes. Those are great. The slingbacks, like special flats that I've featured in different colors. I think people are really drawn to like a very unique shoe. Right. I got a lot of requests for these. Like when I post them, people are always like, can you source me that? Slingbacks, a lot of Chanel's for sure. I think in fashion today we really crave that nostalgic feel whether it's 90s fashion 80s fashion y2k whatever it is and I think we're always kind of chasing that yeah which I wonder I'm like dying to see in 30 years like are people going to dress like we are now I don't think so I think we're always going to crave that like 80s 90s y2k era I always think about that I'm like well the clothes that we're wearing now one day like people are striving to that and like what is of the defining clothing that we're wearing now.

23:50I can't even think of it. I'm in, I'm in New Glare from the nineties. Exactly. And it's defining. It has like the shoulder pads and the big collar and like the artistic buttons. Like what are we wearing today? The row? You took the words out of my mouth. I think the only thing that's going to get maybe like, but the row is based off of like nineties supermodel, model off duty style. The nineties back. Yeah. I think we're always going to be referencing that. Is there a tip that you have for, obviously say you got a pair of vintage shoes in and like they need a little bit of love. Like what's your best tip for maintaining vintage shoes and keeping them in good condition?

24:23Just take good care of them. Like don't treat them like trash. I mean, obviously vintage shoes have lived a life before you. If you're one of the lucky ones that is buying a pair of vintage heels from the 80s that have never been worn, call me because I'll buy them from you. But take good care of them because they are more delicate. They are made with fabrics that A, are aged and B, were more delicate back then. Chanel used, you know, lighter suede or lighter leathers. And we see that and we can feel that today. And then also find a good cobbler. I get asked all the time for cobbler recommendations.

24:58I have two if you're in LA. One is my friend Khalid at The Grove. He's in the farmer's market and he's actually like a leathersmith. Like he knows how to create things out of leather from scratch and he's amazing. He's really well priced and he does a great job. And then my other recommendation is best and fast. My favorite place. I'm so glad you said that. They are like actual craftsmen. Yeah. They're an amazing Armenian family. They started in Greece, actually. He had his business there, which I didn't know. He's the best. The nicest people ever. I love him. Something I love about you and about a lot of creatives that I'm surrounded by today is that you've all and you especially have created careers out of like a job that just doesn't exist today.

25:39Like even I love seeing your face light up when I said you were a creative director because I think we're all still finding our footing. But the fact that you have this like two pronged career, obviously you have the vintage drops and that's amazing. But also seeing you flourish in like the in like what I call this era of like the flat lay craze and being able to like actually make a career out of that. You've really modernized this idea of a merchandiser. Like I think we used to like, you know, your role maybe 15 years ago would be merchandising a store and making it look like sellable. But I remember walking into that Summer Friday store and being like, I need to buy those socks that looks relatively dirty.

26:20Like I probably work as they probably were mine. But that's like, there's something about the way that you style things that is so attractive. Like, thank you. Knowing that I'm sitting across from the person that like started the airplane TSA bin, the TSA bin flat lay, like that's an iconic thing for your resume. Thank you. Truly an iconic thing. I'll put that on there and quote you. Absolutely should. I absolutely would. And I want to hear a little bit about that journey for you of creating a career that just doesn't exist based off of the things that you love to do. You know, it's crazy because like that feedback is amazing.

26:54And I'm so grateful for people that like give me opportunities to share that or hire me like Mariana, you know, in the Summer Fridays team and like see somebody's talents and let that shine in person. For me, there's so much self-doubt so much of the time and like so much uncertainty with creating a career that's reliant upon trends and then creating that trend and what it's going to be next. And I'm also an overthinker. So it's just there's a lot going on up there, but it's been amazing. Everything that has happened to me today, like where I am sitting across from you right here, like right now, it's all by a fluke.

27:33Like none of it was on purpose. None of it was necessarily intentional. It literally, especially when we're talking about flat lays and the creating content side of the business with brands, it was merely because people liked me and like what they saw and wanted to give me an opportunity to create that for them instead of copying it. And it's just led to this like incredible resume and work with brands like Rode and Summer Fridays and Ilya and like all these amazing brands, J.Crew, but it all has been by a fluke, literally. I have to completely disagree with you. I have to. I was having a conversation with a friend of mine who has had a job for the past like six years that she doesn't love, but she's like at a point where she's ready to change jobs.

28:20She's so excited about like paving a new career path for herself. And something she said to me was, I've forgotten how much of an art form it is to be able to pitch yourself and put yourself out there and how absolutely vulnerable and like almost earth shattering it can be for some people. Yeah. You do it very well. Very, very well. And firstly, the reason you're sitting here is because you DM me the nicest thing being like, I just listened to four episodes of your podcast and would love to come on if you ever felt the opportunity. And I was like, great. How's Monday? Like literally, that's how it happened.

28:57And I think the art of pitching yourself and not in a shameless way, like it doesn't need to be this thing where you're, you know, constantly like self-promoting. Yeah. But I think being able to identify the people in places and spaces where you know you'd bring value and be a really great fit and there'd be a lot of synergy is an art form. And I'm sure that for what you do, you've had to do that a lot because it is so specific. Like it's not like you're on LinkedIn being like the job is flat lays. Yeah. How are you pitching yourself? Well, listen, it's a good point. I think when I look at it, a lot of what's happened has been by a fluke in the sense that like I started these TSA bins as a way to just like promote a summer drop that I was doing last year and thought.

29:35We'll never look at a TSA bin the same. No, me either. And I thought it was a great way to tie it in. And then now it's become this today. It's become this like huge trend on social media or like, you know, whatever. Like, I think it's by a fluke. But needless to say, I also work extremely hard. And I also tell people that I look up to that they're amazing and I love what they're doing. And like, if there's a chance to work together, then great. That's how I started working with Mirapelé. I DMed Marcelo. Same thing. I love what you're doing. I think you're an amazing designer. Thank you so much.

30:09A month later, he reaches back out. Hey, do you want to do the shoes for our first show? And like, it's been this gorgeous, beautiful relationship today. So I think some of it has happened by chance. some of it just extreme determination and working hard and having great people. But I think a successful pitch comes also with being really authentic and genuine because to your point, people can smell or taste when you're ingenuine or you're just trying to copy someone and do what that person is doing. I'm an avid fan of your podcast. Like I was an avid, you know, consumer of summer Fridays and like whatever, you know, it's genuine there or genuinely telling someone, hey, I have an idea for you.

30:52I've taken the time to sit down, think through this whole thing. Here's some content I'm proposing. Here's some imagery that like we can, you know, create off of this that I think would perform really well for you. Like I want to do this for you. So I think having it be really genuine helps. And then also just taking the time and the extra step, doing the research, listening to the person's podcast or telling them or researching like recent drops they've done or collections they've released, whatever it is. And you have to remember, too, that most people do not want to put the extra two minutes in or the extra hour in or the extra 10 hours in if that's what it takes.

31:34People don't want to do that. When I started working with Mira Pele, they're like, hey, you want to source the shoes for my show, I literally put whatever I had in my savings account, spent that all on the shoes, like literally took the cash out of my underwear drawer, went to the bank, deposited it and bought the shoes. And like that so much has happened because of that show and that relationship. But I wasn't doing it because of all of that. I was doing it because I wanted to be a part of it and like genuinely believed in Marcelo and Mirapalai and knew it was going to be amazing. Beautiful. I love it.

32:06Yeah. You'll be back this year with them, hopefully. Yeah. Okay. Stay tuned. Can't wait. The TSA bin flat lay, I think, altered the brain chemistry of every woman on TikTok. TikTok is so crazy with trends. I'm so glad that the fashion community has taken on the TSA bin. That's great. I mean, I cannot tell you how many times I have been in line at the TSA bell, ready to put my stuff, and the people behind me are sweating, and everyone's just trying to go. And I'm like, can you just, can you wait a second? I just, I got it. Just wait two seconds. So be honest. Did you buy TSA bins and do them at your house?

32:42Of course. Okay, just checking. I just wanted it for the record. No, no, you're not the first person to ask me that. But also, yeah, like I'm going to LAX every time I need to shoot this. I've done like 10 series. On the record, I can tell you all I have bought, I bought a TSA bin. But yeah, it's been funny too, because on TikTok, there's all this dialogue like, I bought it on Amazon or like, here's how I do my TSA bin photo and it's like at the airport. TSA bin of the week. TSA bins of the week. One for every day. I'm a big fan of the TSA bins. My inner like organizational former Coveteur obsessed girl inside me loves the TSA, like loves everything you do.

33:22Yeah. I think Coveteur like is in all of you know, like the types of girls we are. I'm like that imagery is ingrained in my brain forever. The most impactful, influential imagery of my adult life. Yeah, absolutely. But I'm so glad to hear you're a fan. I'll keep them coming. Please do. I will. Why do you think the flat lay craze is like on fire right now? Why do you think everyone's obsessed with it? Especially for you who obviously is so good at it. It's become an integral pillar of your career. Why do you think it's resonating? I think people just want to see and take an imagery that's like intriguing and nice.

33:58and soothes their brain. I think people are really tired with like this quick video format. I know that that was like the craze for the last three years, TikTok, everything. But I think people are tired of just like quick imagery coming at them at high frequency and speeds all the time. And I think with the comeback of Flatlays, because let's be honest, like they were huge Tumblr era 2010s, like they've been around but I think with this like massive comeback of the flat light people are just it's a way for people to intake imagery in a really nice organized soothing way that makes sense and it's just like a nice image to look at I think also people are tired of like influencers showing them things on their bodies I don't know I don't know if that's the truth I think I can only speak for me.

34:49Like I'm able to intake something when it's really just product focused. Of course, I want to see what it looks like on a person. I'm not talking about clothes so much. I'm talking about like accessories or the smaller things. But I think there's multiple things as to why people are into flatlice. I think the flatlice is the most aspirational type of content you can consume. I think so too. It sets a vibe. It sets a tone. It makes me say, I wish I was that calm, cool, collected and beautiful. I think so too. That's how I feel about the flat lay. I'm like, I want to be that flat lay. Yeah. Cause it's not actual reality either.

35:25No, not much on social media is, but it's just a nice way to look at something. Even the TSA bins that I do, you know, I've seen some people's renditions that are exactly what mine looks like, which is just like a complete mess. And the truth, the imagery that I'm producing don't look like that. I'm, I like that. It's this like nice organized thing with like maybe a little bit of mess just soothes my brain a little bit. If there was one thing that you could change about fashion right now, what would it be? The competitiveness and also the inaccessibility across the board. Models, designers, people trying to get into fashion, the bubble that exists within fashion and large fashion houses.

36:06I definitely have so much people I look up to and admire within the world of fashion and I think about myself and how I've been able to foster these amazing relationships with so many people I look up into like into in fashion yourself included but what about like people that don't have those abilities but somehow want to get there it just seems like such a long road so I wish it was more accessible for a lot of people do you have a drop coming up that we can share with everybody yes when's the next one my next drop is tomorrow which is August 27th for those of you who might be late on listening to this episode it was on Tuesday don't miss it it was yeah it's gonna be great I am doing an Elsa Peretti drop featuring so many of her vintage iconic pieces in the chair my friend who styled my wedding got me the most incredible wedding gift which was that which was the Tiffany Elsa Peretti uh vase and it is that's so i opened it and like the oxygen left the room it's so beautiful it's like my new favorite piece in my house vintage or new vintage very vintage it's like a terracotta color and it's so beautiful i looked at that vase i think i was buying it and i was like i have no use for this he said very hard to find so i'm very appreciative of it i mean regardless of that it's stunning very very all of her terracotta pieces are hard to find because similarly to a lot of big fashion houses, the production was different.

37:31So like Cartier used to produce in France. Now they're producing whatever in their like major factory or whatever in Switzerland. And same thing with Elsa Peretti. She used to produce it in Spain. I don't know if it's still done in Spain, but like everything was hand stamped and just the production value is just so much higher. But Tiffany's bringing it back now. Tiffany's re-inditioning a lot of her pieces. putting a big emphasis on all of the beautiful cups. They just came out with a ring cuff. I'm obsessed with the ring cuff. I want it so badly. Yeah, they're bringing it back. So I think we'll see it more.

38:07So I love that you're doing that drop. Ooh, I'm tuning in. Yeah, I can't wait. So good. I can't wait. So fun to have you on the show. Thank you so much for being here. This was a blast. I loved this combo. Me too.

38:30Thank you.

38:56may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.