Investors Are Nervous, Should They Be?

10 Aug 2026 · 52 min · 21 chapters

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In short

Investors’ anxiety at stock market all-time highs; why timing the market is psychologically hard; how to plan for volatility using risk profiling, time horizon, and diversification. Ben Carlson also uses crash history (dot-com, Japanese bubble, Great Depression, 2008) and discusses AI-era “bubble” parallels and differences.

Guests

Ben Carlson, author of A Wealth of Common Sense and director of institutional asset management at Ritholtz Wealth Management; Toby Newback steps in as co-host for four episodes due to Ben’s injury.

Key claims

Returns at all-time highs have historically been slightly higher; reassess risk now, not after declines; you must be right twice to time exits/entries; “dust settles” is too late because markets price ahead; volatility is unavoidable.

Notable examples

A colleague who sold before Lehman (2008), then re-entered too late and later missed gains during the Greek debt crisis period; “Bob” scenario investing only at peaks still did well due to long time-in-market; Japan’s 1990 bubble and long recovery; US dominance since 2008 (45% to ~65% of global market cap).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Investing Nervously at Market Highs

0:45 to 2:48

Discussing the nervousness of investors at all-time market highs.

“As you've probably noticed, I injured myself recently, which meant that I couldn't travel down to London to make a recent recording batch for the podcast.”

Understanding Risk Profiles for Investors

2:48 to 4:36

How to assess your risk profile based on individual circumstances.

“So maybe touch on this a bit later, but in the UK, there's a lot less direct investment in the stock market.”

Challenges of Market Timing

4:36 to 7:22

Exploring the difficulties and psychology of trying to time the market.

“It is just like, oh man, one of them is going to be like the peak, right?”

The Consequences of Timing Mistakes

7:22 to 9:22

Real-life examples of investors who tried to time the market and failed.

“To illustrate that point, you told a story about a colleague who did time the market right, but actually ended up worse off afterwards.”

Bob's Investment Tale: Lessons from Market Peaks

9:22 to 12:18

A story illustrating the outcomes of investing at market peaks.

“I have a financial advisor friend who says he'll have people come to him and say, I want to be a client of yours.”

The Impact of Dollar Cost Averaging

12:18 to 14:00

Discussing how dollar cost averaging can simplify investing.

“It was actually kind of the inspiration for the book.”

Dollar Cost Averaging and Market Timing

14:00 to 17:46

Learn how dollar cost averaging can reduce the stress of market timing.

“But most people, the majority of people, get paid.”

The Japan Example: Lessons from a Lost Decade

17:46 to 21:11

Explore the lessons from Japan’s long economic stagnation and its market dynamics.

“So you're right, it's been by far the best performing country really since the 2008 financial crisis, but over the past 10 or 15 years, especially.”

US Market Exceptionalism: Future Prospects

21:11 to 24:42

Discuss whether the US can maintain its market dominance in a globalized economy.

“So in the book, you look at the Great Depression.”

Future Crashes: Learning from History

24:42 to 28:00

Understand the potential for future market crashes and their historical context.

“I don't think that we've totally rooted out financial crises situations.”
Show all 21 chapters

Understanding Market Reactions to Recessions

28:00 to 29:15

Learn how the stock market often reacts to recessions and economic downturns.

“is even harder because the stock market is forward-looking.”

The Psychology of New Investors

29:15 to 31:00

Explore the mindset of new investors and the risks of complacency in bullish markets.

“Like that's not a coherent strategy because by the time the dust settles and it's in the headlines, it's already too late pretty much.”

The Importance of Learning Through Experience

31:00 to 33:18

Discuss the necessity of experiencing losses to understand investing better.

“And, you know, I talk about it in the book a little bit.”

Identifying Personal Investment Biases

33:18 to 35:59

Identify and understand personal biases in investing decisions.

“where losses sting twice as bad as gains feel good.”

Navigating Modern Investment Challenges

35:59 to 37:44

Understand the psychological impact of constant market exposure in the digital age.

“and so I think really it is about there's that there's not no there's no perfect portfolio for everyone it's the one that you can stick with that will also help you reach your goals.”

The Role of Diversification in Investing

37:44 to 39:20

Learn about the importance of diversification and the discipline it requires.

“But how you react to it, obviously, is the most important thing.”

Wealth and Its Psychological Impact

39:20 to 40:45

Explore how wealth can change one's relationship with money and anxiety about it.

“You spent a long time, spent years working with ballers, incredibly wealthy people.”

Balancing Enjoyment and Saving

40:45 to 42:00

Discuss the importance of enjoying life now rather than deferring all rewards.

“Like you're way more comfortable, obviously.”

The Importance of Financial Contentment

42:00 to 43:53

Explore how wealth can impact individual happiness and the pursuit of contentment.

“The message definitely resonated with me when I read it, though.”

Teaching Financial Lessons to Kids

43:54 to 45:43

Discuss the best age to start teaching children about personal finance and investing.

“And I mean, I guess if you could tell you, do you have children?”

Optimism in Investing and Market History

45:44 to 46:51

Learn how studying history can foster optimism in investing despite challenges.

“and research, would you say you're more optimistic today than you have been?”
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Transcript

Automatic transcript. May contain errors.

0:00This episode was made possible by Vanta. If you're building a business and you need to prove that you're compliant with security standards like GDPR or SOC 2, then Vanta can save you a lot of time and money. You can book a demo using the link in the description. Most investors are scared of the same thing. What if I invest and then the market crashes tomorrow? I mean, just imagine for a second investing moments before the dot-com crash or the peak of the Japanese bubble or how about just before the Great Depression. Ben Carlson is the author of popular investing blog, A Wealth of Common Sense, and director of institutional asset management at Ritholtz Wealth Management.

0:37In his new book, Risk and Reward, he looks at the history of the biggest market crashes and what they can teach us about investing when the future feels uncertain. As you've probably noticed, I injured myself recently, which meant that I couldn't travel down to London to make a recent recording batch for the podcast. So we reached out to Toby Newback last minute and asked him, could he do us a favour and step in for me? and he kindly agreed to be the co-host for four episodes. So for the next four episodes, I won't be in them. I'm going to leave you in the very capable hands of Toby and Tomein and I'll just pass over to them now.

1:07Welcome to Making Money Podcast. Ben Carlson, author of the famous bog, Wealth of Common Sense and also his new book, which is directly behind him. There's actually two copies in this room already. One I'm looking at and one's already in my bag. That was a great book, by the way. I wanted to start kicking off right at the hot topic of the moment, which is pretty much that stock markets have been close to all-time highs or hitting new all-time highs very often. Lots of investors here, certainly in my channel, in the comment section, are all very, very nervous. If someone's coming to you right now, whether they're clients or other people talking about markets at all-time highs, what would your response be to them generally?

1:43Ben Carlson:It's understandable that people are nervous because it's like one of those all-time highs is going to be the one, right, before there's a crash or something bad that's going to happen. And I think that's what makes people nervous. The crazy thing is, if you look at the data, investing at all-time highs is actually better than investing on any other days. So the average returns from investing at just all-time highs is actually slightly higher going out one, three, and five years than just pick any other random day outside of all-time highs. Now, the thing is, the stock market has been booming of late, though.

2:16Ben Carlson:So it's understandable that people are nervous. Like, what comes next? So I guess what I would tell them is now is a great time to try to reassess your risk profile. Right. Am I taking too much risk? Am I nervous? Like, am I OK holding the amount of stocks that I hold right now? Would I be OK holding them in a bear market, too? Yeah. And I think that's what you know, you don't want to reassess once stocks have already gone down. Then it's too late. So now I think you go, OK, is my allocation of stocks too high? Do I need to pull it back a little bit? I think that's the conversation people need to have these days.

2:46Ben Carlson:Yeah. I do think that's the same sort of question. So we get a lot of new investors. So maybe touch on this a bit later, but in the UK, there's a lot less direct investment in the stock market. Most people have got a pension, but a lot less people are involved in the stock market. If someone asks you again, is this a good time to start investing? Would your answer be a similar thing as well? I think my answer would be a lot of it depends on your time horizon. And if you're a new investor and you're a younger investor and you have many, many years and decades ahead of you, then yeah, I think it's a great time to invest because you have time behind your, you know, it's the wind at your sail, right?

3:23Ben Carlson:You have a lot of time ahead of you. If you need to spend the money in the next couple of years, maybe the stock market is not the right place for you. So I do think that risk means different things to different people at different points of their life. Like if you're going to be putting money in out of every paycheck, you know, you get paid every two weeks and you're going to put a little bit of that in the stock market, then you shouldn't be that nervous about down markets. It should be welcomed in some ways because you're going to be buying at lower prices. And I think that's the kind of mindset versus is someone who's a retiree who has no income coming in, and they're just relying on the stock market or their investments to fund their portfolio, then they have to be a little more nervous about those bear markets.

3:58How unusual are all-time highs? All usual. All right.

4:03Ben Carlson:So I looked at this in the US going back to 1950, and it's something like 7 % of all trading days hit an all-time high. So that might seem high to some people, low to others. So I guess the thing is if you flip that and say, well, 93 % of the time we're not at all-time highs, right? Most of the time you're in some sort of state of drawdown. Even right now the US stock market is like 2 % from all-time highs, right? It's fallen a little bit. So it's not like it happens every single day during a bull market. And I guess the point is over your investing life cycle, your horizon, if you're invested for many, many years, all-time highs are a perfectly normal part of investing.

4:43Ben Carlson:It is just like, oh man, one of them is going to be like the peak, right? Before the 2008 crash or before the dot-com bulwars, like one of them is going to be like, and that's what makes people nervous. And I think a lot of people have this mentality that when I put money in, I'm going to jinx it and the stock market is going to fall, right? Everyone has that in the back of their head going, oh my gosh. So, I mean, you do have to have a plan for it. You can't just hope that the market keeps going up all the time. I think the point is you have to have a plan for investing when the market goes down too and how to deal with it because volatility is like the price of admission in the stock market you can't get rid of it it's interesting um obviously in the book you talk a lot about um market timing and time in the market it's a phrase we all say like i've said on my channel numerous times but i still get people commenting things like i'm just going to hold cash on the sidelines until we get we dip oh it's all-time highs or we're close to all-time highs therefore i'm not going to invest What would you say to those people who are just convinced that they can time the market?

5:41Ben Carlson:It's really seductive. And it seems like, why shouldn't I be able to do this? I'll just take my money out. I'll sit in the safety of cash. And then when the dust settles after the stock market falls, then I'll put it back in. It sounds so easy. And the problem is that you have to be right twice. You have to not only get out, like getting out is easy. So there's this old Roman army thing that says that action removes fear, right? So if you're scared of the stock market right now doing something, it removes that fear. I'm just going to hit the sell button, and then I'll figure the rest out later.

6:10Ben Carlson:And the problem is that's the easy part. The first part is always the easiest, hitting the sell button. The hard part is when do you get back in? And you could say, well, I'm going to get back in when the stock market falls 20%. And that sounds great. But what happens if, in the meantime, the stock market rises 50 % from there? Do you go, oh, shoot, am I going to wait until it gets all the way back to this point and then invest? or am I going to chase stocks higher? And that's where the psychology of it gets, it can really play head games with you. And the other part is, let's say you time it perfectly and the stock market does fall 10 % immediately.

6:42Ben Carlson:You sold, the stock market falls 10%. Oh my gosh, I'm a king. I showed the market gods. Then you probably go to yourself, wait a minute, but what if the market falls even further? And then cash becomes this addiction and you can't force yourself to put it back in. So that's the hard part is the psychology behind it, that it's always something where the market can play games with you. And it's really difficult to do. And even if you do get it right once, I sold and then I put my money back in and it worked out. I've never met anyone who could do that consistently. So you do it right, you do it once and it's almost the worst thing that can happen to you.

7:18Ben Carlson:Because then you think, I can do it again. And it's really, really hard to do. It's basically impossible. To illustrate that point, you told a story about a colleague who did time the market right, but actually ended up worse off afterwards. Can you explain to us what happened? Yeah, I had someone who in 2008 got out in like September, right? And just before all the Lehman Brothers stuff happened and AIG and all these, the banks around the world are failing and the stock market fell a further 40 % or something. And she felt like a genius. She was walking around the office like her chest puffed out.

7:50Ben Carlson:Like, look at me, you know, like I did it. And then she slowly but surely got back into the market. it. And then a couple of years later, there was all this stuff with the Greek debt crisis, right? And European debt crisis. And people are really worried about that. Remember, people were concerned the European Union is going to break up and like the euro is going under all this stuff. So she does it again. And we had a little bit of a pullback, but then the market kept going higher and kept going higher and she got left behind. And then at that point, she's kind of thinking, oh my gosh, what did I do?

8:18Ben Carlson:I don't know what to do anymore. and we had this with a ton of clients in the early 2010s where like 2015 people would come to us and say i've been sitting in cash since 2008 and i'm terrified i don't know what to do i'm just i i'm paralyzed help me and put this money to work because i can't force myself because i missed out on this huge snapback bull market rally and i've just been waiting for another crash and waiting and waiting it hasn't come and that's that's the hard part about market timing just on a side note do you think that i guess one thing firstly do you think we're always going to keep doing this as humans and secondly i guess do you have clients that call you up with that same sentiment that maybe have got a lot of their portfolio and cash or something or they've again paralyzed themselves i do think it is just human nature in a lot of ways i think people can can get better at this i don't think i think i think there's something to it where some people just have to like there's this idea that you should stand on the shoulders of giants and learn from the stakes of those who came before you, right?

9:18Ben Carlson:Some people have the ability to do that. Other people have to touch the hot stove first, right? They have to do it themselves. I have a financial advisor friend who says he'll have people come to him and say, I want to be a client of yours. Here's what I do. Here's how I do it. And he'll say, you're not ready for me yet. Go back and make some more mistakes. Come back to me in three or four years when I think you're ready. So I think some people just have to go through this themselves. They have to pay their tuition to the market gods and test it out for themselves to see. Because it's funny, a lot of people understand there is no really holy grail.

9:51Ben Carlson:There's no perfect way to invest that. But everyone has that little voice in the back of their head that kind of goes, yeah, but what if there is for me? What if I find that secret key to the secret door or whatever it is? And so I think some people just need to figure it out. But yeah, you're right. The human nature element, that's the one constant across every market environment, every person. And that piece of it is never going away. I know you probably touched on this briefly earlier, but you did write a blog post about what if you only invested at market peaks? I believe it's like one of your most popular ones.

10:22And you have this character, Bob. Do you want to just go through that briefly for everyone and explain what you were trying to explore in that post?

10:30Ben Carlson:Yeah, it's funny. I wrote that over a decade ago. Yeah. And the reason I wrote it is because of your initial question about all-time highs. It was, we had the market peaked in 2007 before the great financial crisis. And they had the huge 2008 financial crisis. And then it took until 2013 for new all-time highs again. So it was a really long time between all-time highs. And we hit all-time highs again, and everyone said, oh, my gosh. I remember what happened last time. Is it going to happen again? Are we going to run off the cliff, Wile E. Coyote style, and just fall? And so I said, okay, let's put up a scenario here where what if you did just had the worst luck in the world and all you did was invest at all-time highs?

11:11Ben Carlson:you saved money in your bank account and you hoarded cash and hoarded cash and put your money in right before an all-time high and then you had a huge crash so i looked at you know this guy invested over 40 years he invested before four or five of the biggest crashes in that time right he lost 50 of his money in the 70s and he had the 1987 crash and the dot-com bubble and the 2008 crash all these times but his one saving grace was that he just once he put it in he kept his money in. And when I ran the numbers, I didn't know what it was going to look like. I was just curious. And the numbers, I'm like, wow, these are way better than I thought they would be.

11:45Ben Carlson:And so I sent them off to one of my colleagues, Nick Majuli. He writes at Dollars in Data. And he says, no, these are right. You did it correctly. And it's better than you think. And we both kind of went, huh, interesting. And the reason that it worked is because he had a long time horizon with the money that he kept in the market, right? He made terrible timing decisions on his purchases, but he kept the money compounding in the market. He didn't interrupt it. And that was his saving grace. And I think the numbers, he still got like 8 % returns per year and ended up a millionaire or something.

12:17Ben Carlson:And yeah, that story really resonated. It was actually kind of the inspiration for the book. Because I also had a lot of people saying, okay, that's fine. Bob did this in the United States, but what if he did it in another country that didn't fare so well? So I had a lot of pushback and I said, all right, fine, I'm going to write a book that's going to kind of go through all the exceptions and push back to the long-term trends that I espouse. Yeah, it was interesting. You mentioned Nick, he also wrote a really interesting blog post. I've covered it twice in my videos, but it was exactly, it's even God can't beat DCA.

12:52He did a similar setup, basically saying this person hoards cash, only invest in market bottoms. and basically he doesn't even come, it's not a huge difference, but the DCA person basically beats him, just ignoring all the market noise with no perfect timing and even the perfect timer doesn't really come out that much better anyway. It's so weird, isn't it? You wouldn't expect that at all, but it's weird how markets work.

13:15Ben Carlson:And I looked at this too and I said, sorry, we just got to clarify for the audience what DCA is, dollar cost averaging. Sorry, dollar cost averaging. Yeah, that's basically putting money in regular. If we get too jargony, we always use this button because we like to try and keep a very broad audience. So if I get too nerdy. If I use jargon, hit the button for me too. I actually looked at this thing and I said, well, what if Bob would have bought at the bottom of the bear markets instead of the tops? And then I compared that to the dollar cost averaging, right? And actually the dollar cost averaging beat if he would have just hoarded all his money and put it in the bottom.

13:47Ben Carlson:So the point is most regular people put their money in on a periodic basis because that's when they get paid. So it's not like you're trying to time the market or something. Some people sure have a lump sum because of an inheritance or a bonus or something. But most people, the majority of people, get paid. They take money out of that paycheck. They put it into their retirement plan or their brokerage account. And they invest it every week or two weeks or a month. And the great thing about that is that you're diversifying your entry points into the market. Sometimes, sure, you're going to buy when stocks are overvalued or stocks are too high.

14:22Ben Carlson:Other times, you're going to buy when stocks are too low. most of the time you're buying when it's sort of in some middle phase where it's not too high it's not too low i think that's the beauty of dollar cost averaging that it takes away a lot of the guessing game of oh geez should i put it in here should i not and that's why i think most people are better off just having these things happen automatically and not thinking about them yeah i think um a lot of people like to point to japan as proof that like a downturn can last for decades what do you think most people take from the japan example and what should they take and how should they look at it so this is this was the biggest pushback for me on the bob story is everyone kept saying okay fine that was the u.s now show japan look what happened in japan japan topped in 1990 they didn't hit new all-time highs again until 2024 i think right it you not only had a lost decade you had like a lost three decades to put money in at the top there um and what i I wanted to show in the book is that the long term, the really long term in Japan actually has been okay.

15:22Ben Carlson:If you look at the last 50 years in Japan, the returns are like 9 % per year. It's just that they had such a huge asset bubble in the 1980s when everyone thought Japan was going to take over the world, right? Japan's going to be the biggest economy. At one point, the Japanese stock market was the largest one in the world. The US is that now, but Japan in 1989 had the biggest share of global stock market. They were 45%. They went all the way from 45 % of the global stock market down to 5%. And the point is that they compressed their returns in such a short period of time. In the 1970s and 1980s, the Japanese stock market was up more than 20 % per year.

16:00Ben Carlson:And so to get kind of the long-term average of 9%, the returns had to be bad going thereafter. And I personally think, and I kind of make the case in the book, that Japan is the biggest asset bubble in history. And it wasn't just the stock market, it was the real estate market and people kind of lost their heads there. It's kind of funny, they haven't really had any bubbles like that since, anything even approaching that. And the point was just that there's mean reversion. So if you have really above average returns for an extended period of time, you have to have below average returns following that to sort of even it out.

16:33Ben Carlson:And that's what happened in Japan. It was great because obviously you dedicate a chapter in the book to this. And I remember you saying one of the stats are really interesting was it the grounds of the imperial palace um they they valued it basically the same as the entire canadian uh real estate market or something like that or stock market tokyo tokyo the real estate of tokyo yeah was worth more just the city was worth more than the entire real estate market in the united states and so it was it was just it was bonkers that's the thing it was it was crazy and it's that i think just shows about um trying to time bubbles and things when you when you're in it i guess so many people would have jumped through and done so many mental gymnastics to say oh this is perfectly normal this is just going to keep going and keep going um on that now actually our next question just talks generally about um the us now the us has been an exceptional stock market you know for a very very long time and i guess the question would be do you think that exceptionalism can continue and what should people be thinking about because like we touched on the beginning it's almost like you keep seeing something doing so well that your brain just says well it has to um stop doing so well it has to crash soon.

17:35What would your thoughts around that be?

17:37Ben Carlson:Yeah, so the US coming out of the great financial crisis was 45 % of the global stock market. Today, it's like 65%. So you're right, it's been by far the best performing country really since the 2008 financial crisis, but over the past 10 or 15 years, especially. It's interesting to note that over the last two to three years, a lot of the foreign markets have started coming back in a big way. And you're seeing things spread out. I think it's the way that I look at it, that technology, especially in like a world of AI, I think really flattens the world. And I think if people assume that all of the good ideas and all the good innovations and all the motivation to improve yourself and have the corporations increase profits and ingenuity and these things that only come from the US, I think that's really short sighted.

18:27Ben Carlson:There's the phrase that winners write the history books. Of course, the US has been by far the best performing stock market. And we have some of the biggest and best companies. But I think you're already starting to see it that with places like Taiwan and South Korea coming up in recent years, where they're being beneficiaries of the AI trade. And this thing has really gone more global, I think, than anyone. So I am a big proponent of international diversification because the people who worry about a Japan-like situation, if you have all your money in the US, I'm not saying we can see another Japan because things would have to get really crazy to get to that point.

19:02Ben Carlson:But you can still have extremes where one country does really poor and other countries do well. That happened and it wasn't that long ago here. Yeah. It's a really interesting one because on my own channel, I talk about, I think UK investors and international investors especially will look at, they tackle a big question. Should I just invest in the S &P 500 or should I invest in a global index fund? Now, my personal preference has always been to global. I think going along the lines of what you've said, as the world gets more globalized. And it's almost irrelevant where a company is based. Would you kind of agree with that to a certain extent?

19:36You know, like you mentioned, you can have a South Korean or a Taiwanese chip manufacturer be listed in Taiwan Stock Exchange, but ultimately it can sell all around the world. What would be kind of your thoughts on that prospect for investors?

19:49Ben Carlson:Yeah, I think if you invested your money for the long term in just the S &P 500, you would probably be fine. I think you would probably end up okay. It's the biggest, best companies in the world. But it wasn't that long ago that in the decade of the 2000s, the first decade of this century, the S &P 500 went nowhere for a whole decade. And I think it essentially lost money over 11 or 12 years, right? Nowhere. Lost decade. But a bunch of other asset classes did just fine. If you invested in small or mid-cap U.S. companies, you did much better. If you invested internationally in foreign markets or emerging markets, you did a lot better.

20:21Ben Carlson:And so I think that's the point of diversification. It's not like any days or weeks or months. It's like these really long cycles that you could see these big bouts of underperformance. I think that's where diversification really shines. And I don't know how the future is going to play out. And I think that's one of the, you know, Peter Bernstein, I'm paraphrasing here, said something about how diversification is like admitting your own ignorance about the future. And I don't know if the U.S. is going to continue its dominance like it has. It could just be a way more mature market. and there's other markets that are coming up that could sort of, you know, take some of the share.

20:56Ben Carlson:So I think that's the thing is like, as a risk management strategy, it not only helps manage risk against those bad times, but I think it casts a wide enough net so you can potentially find the winners that often come from places that are unexpected and you don't know ahead of time. Yeah, absolutely. Absolutely. So in the book, you look at the Great Depression. Do you think that could happen again? I don't, just because I think the financial markets are so much more important than they were in the past. And I think policymakers have kind of learned. It's interesting. If the Great Depression never happened, a lot of the things that we take for granted today wouldn't be involved, right?

21:36Ben Carlson:A lot of financial regulation came out of the Great Depression, like the SEC and financial regulators. In the U.S., we didn't have any backstop for people. There was no Social Security. There was no unemployment insurance. It was kind of like if you got ruined by a financial crisis, you were just ruined. There was no backstop at all. And the Great Depression kind of helped that. And then a crisis like the 2008 financial crisis where it seemed like the financial system could have really gone under, policymakers looked at the mistakes that they made back then. And they said, we're not going to make those again because they really did let the economy just barrel off of a cliff.

22:10Ben Carlson:And so I think we've learned, and you saw how quickly policymakers responded in 2020, right, during COVID, around the world. Trillions of dollars were pumped into the economies. People were handed out checks. So I think we've kind of cut that outlier event off. Now, the question would be, like, what other risks are we creating by doing so? But I think that, you know, I talk about in the book how I think 1 % to 2 % of households invested in the stock market back then because most people didn't have enough disposable income to invest. Yeah. and so the stock market wasn't nearly as important if the stock market fell 80 today uh there might be rioting in the streets or something i don't know it's just it's so much more important to everyone's bottom line that uh i i don't think policymakers would be would allow it to happen uh so uh maybe i'm wrong but that's kind of the way that i view it yeah yeah go on so i was gonna say do you think because there's more so many more people in the market now if there is a crash that it's easier to rebound because there's more people who say, oh, it's a discount I can buy in?

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23:08Do you think it's a bit more robust now with more people in?

23:12Ben Carlson:I think that could be the case where there's more households who are tied to it and people have also studied market history. You've seen it a lot. I mean, people have been pounded on the head for years and years now of, hey, you don't run out of the store when things go on sale, right? When stocks fall, obviously people are still going to panic and there's going to be forced sellers. If you took too much leverage and you're going to be a forced seller because you get a margin call, then there's nothing you can do about that. But I do think people have kind of learned their lesson. And we've seen it this decade alone.

23:40Ben Carlson:Anytime stocks have fallen hard, money is rushed in, it hasn't rushed out the door. And so I do think that there is something to this fact that, yeah, there's just, and especially there's more retirement, you know, people in the US used to rely more on pensions, and now it's these automatic retirement savings vehicles. And the fact that people are putting that money in on a regular basis, again, without thinking about it, I do think that's had a really big impact on how the stock market functions. That wasn't like that in the past. Which then kind of leads me on to another, I guess, the question after that is almost like, if we do have some crashes in the future, I know it's almost impossible to predict, but do we think they're ever going to be as bad as what they were before?

24:20I mean, it's difficult, isn't it? Like the global financial crisis, it's not really going to happen again, that's quite an outlier. Like you said, the Great Depression was a serious outlier. Are we now going to enter the area of super quick dips, super quick market crashes, which very quickly correct. And like you said, policymakers instantly rushed to correct things and print money and put rates to zero. What does it mean for the future?

24:44Ben Carlson:I don't think that we've totally rooted out financial crises situations. There still could be banking crises or something. If you think about AI how tied into the economy it is. I think a huge slowdown in AI spending could actually lead to a minor recession. I think that wouldn't be a financial crisis-like situation unless things got really bad, I guess. But I think there's also this idea of the wealth effect where people are more comfortable spending money because their stock portfolio has gone up so much and their house is worth way more. So they kind of go, I don't really need to save as much because I made a bunch of money in the stock market.

25:23Ben Carlson:So I'm just going to keep spending it. So I do think there could be a reverse of that, where if we have a prolonged, more prolonged downturn and people start losing jobs, I think that's the thing we haven't seen this decade really. And you've seen the reason people have been comfortable rushing back into the stock market is because they still have a job. So the unemployment rate in the US has been below 5 % for really since the pandemic, that period ended. And so I think if people started losing their jobs and we had a real economic slowdown, I think that's when people might get a little nervous and say, all right, I can't afford to put more money in the stock market.

25:58Ben Carlson:And only certain people could. And I think that's when, and I don't know what the reaction function to that will be, because we haven't really had it in a long time. We haven't really had, I make this point a lot, we haven't had a real recession in the US since 2008. The one in COVID was a month or two long, but it wasn't a real economic cycle. We turned the economies off for a couple months and turned it back on. And so I don't know how people will react because it's been so long. You said during the briefing call that people see history often as like a checklist. And right now we're in the AI bubble, which is a bit like, looks similar to the dot-com bubble.

26:31What do you think the difference is between the AI bubble and the dot-com bubble?

26:36Ben Carlson:I think there are a lot of similarities, right? Of course, like anytime a new technological innovation comes along, people get super excited and extrapolate out of the future, right? And money pours in and you're getting all of that stuff. It's kind of like if it looks like a duck and smells like a duck, quacks like a duck. But I think the biggest difference now is just that these are the biggest, best companies in the world that are doing this, right? And it doesn't mean that they can't make mistakes and they can't go overboard. But in the dot-com bubble, a lot of these companies not only had no profits, they had no revenues.

27:10Ben Carlson:So the fact is that these companies are so, we're talking about these multi-trillion dollar companies now, right? NVIDIA and Microsoft, and they sure can make a misstep. But I think that's the thing that is different, is just that the quality of the companies that are leading the charge are much higher. And these companies are so huge that I think it does kind of make a difference. And there's probably a bigger margin of safety than there was back then. Yeah, it's an interesting one. You talk a lot in the book, it's quite interesting about how the market reacts. and the stock market versus the economy and what that was like.

27:46Even if you knew a recession was coming, if I told you that a recession could happen next year, how would investors even react to that? Or can they even do anything with that information?

27:56Ben Carlson:Timing a recession is hard. I think timing the stock market to a recession is even harder because the stock market is forward-looking. And that's the problem. So I looked at the numbers in my book a little bit. Like if you look at just the actual recession dates themselves, right? Like the actual, like this is what we call the recession started here and it ended here, which we don't really know until after the fact. These things are dated six months later or something. Like when did this – because economic data is hard to find in real time. The stock market during the recession is usually already rising because people have priced it in.

28:27Ben Carlson:The stock market already fell beforehand, and then it started rising. So I think, yeah, you could get the headlines to people. Hey, there's going to be a recession starting June 15th of 2027. I don't think – you could go to cash now, but I don't think you'd know when to get back in. And I certainly don't think you would know when to get out and time it perfectly. That's what makes it hard about recessions. It's funny, the stock market and profits tend to bottom before just about everything else. The unemployment rate is still rising, and that's what makes it hard as an investor because people are going, now this doesn't make any sense.

28:59Ben Carlson:This happened during COVID, remember? Things were getting worse. The case numbers were going up. The economy was getting worse. The unemployment was rising, and the stock market is rising. People are going, this makes zero sense. And the stock market was trying to look past these things. And that's what happens. And that's what makes it so challenging. Like we talked before about waiting for the dust to settle. Like that's not a coherent strategy because by the time the dust settles and it's in the headlines, it's already too late pretty much. Exactly. I was going to lead that on to, you touched on it recently as well, but we've also got a lot of new investors here in the UK and new members of the audience who are starting investing.

29:36And again, we've only been shaped by this most recent time period, which have been very favourable, excluding COVID, which is an extremely short dip. I think the market's averaged like 14 % for about a decade or something like that, at least the S &P 500. What would you say to those people who almost now don't believe that the market is going to crash or correct or just continues to go up? Because people, I think, are getting very, very confident.

30:01Ben Carlson:So I wrote my book kind of for two different people. And one of them was coming out of the 2008 financial crisis, people were like in the fetal position and like, I'm never taking risk again. And now that was the 2010s. 2020s is a complete opposite. It's, oh my gosh, risk is on all the time. Anytime the market falls, you mentioned it, we have a V-shaped rally. It comes roaring back. Like, why wouldn't I just keep investing? And to those people, I wanted to remind them that risk does exist in the markets. There are going to be bad times and it's going to happen. And volatility is the price of admission.

30:32Ben Carlson:And so it is a good reminder that you need to be prepared for those times and understand what kind of investor you are. And some people can handle the volatility, right? I think we've seen it with a lot of young people who invested early on in crypto. You've seen like 70 % to 80 % crashes. And a lot of those people actually held on and like, you know, great, good for you. Other people just don't have the ability to do that. So I think now is a great time to understand yourself as an investor because losing money is painful. Like seeing just, if you have this$100 ,000 portfolio and you wake up in two weeks and it's down to$60 ,000 and you go, oh my gosh, my money just got vaporized.

31:10Ben Carlson:Like that's a really hard thing to do. And, you know, I talk about it in the book a little bit. There's been studies done that people can like relive financial stress in their sleep. Like they have nightmares about losing money. And on the other side, the FOMO you get from missing out on making money. My favorite study on this is from Jason Zweig who said that the feeling you get like the brain – they've studied brain receptors of people. And the feeling you get from making money in the market is similar to people who are high on cocaine or morphine. Like that's the feeling people get when they have these periods.

31:44Ben Carlson:They're like, oh my gosh, this is glorious. It's never going to end. But then you need like another hit and another hit. And if it doesn't come, that's the problem. And so I think people just need to prepare themselves for, yes, the good times while they're here, enjoy them, but they do not last forever. Just talking about that, just trying to get people prepared. And I've said a lot, and you just mentioned it there about saying that you need to find out what kind of investor you are and trying to stick to a plan. Do you think you can actually do that without experiencing it? You know, everyone says, I guess it's that famous quote that we, you know, everyone's got a plan until they get punched in the face.

32:20do you think everyone needs to get punched in the face at some point in their investing career because everyone says oh i'm gonna still invest when they have a crash but i remember even this wasn't a crash ban obviously but 2022 was a horrible bear market lasted for a long time and i made lots of videos about it and i was investing the same every month but my comment section was filled with people saying oh it's gonna get worse and worse and worse and oh my god you don't know what's gonna happen next but do you think people need to feel that pain to actually learn a lesson because they can look back all the data like you've done.

32:50Ben Carlson:Yeah, it's way easier to look back historically and look at a chart and go, I would have bought Ben, right? So Fred Schwed, who had this really funny book called Where Are the Customers Yachts? He wrote it in like the 1930s. And he said, there are certain things that cannot be adequately explained to a virgin by words or pictures. And sometimes you have to experience it. I totally agree, yes. You have to be punched in the mouth. You have to lose money and understand what that feels like. because again, that losing money, there's this concept I talk about in the book called loss aversion where losses sting twice as bad as gains feel good.

33:22Ben Carlson:And that's why the emotions are always so heightened during a downturn. And the fact that we haven't had a real big one in a number of years and a lot of, there are new investors who haven't experienced one of those. I think that makes it even harder because you haven't had that experience. You haven't had, you haven't been toughened by it and calloused by it. And it is something that you have to go through that um and i think the experience is something that you know it's it's it's totally personal i definitely agree with you on that one i mean for me i'm definitely someone who needs to learn by experience my dad's always like you can do the easy way or the hard way i like the hard way i thought i could stop pick i i burned myself i thought i could get away with being troubled at school i got in trouble so it's like some of us just need to experience the loss or the pain to be like okay i don't want to do this anymore i never want to feel like that again let me try something else.

34:11Yeah.

34:11Ben Carlson:And I think that the thing I point I try to make in the book is that there's no like right one right or wrong way for everyone to invest. The point is, you have to find what works for you. And a lot of times find what doesn't work for you. I was the same way. I thought I'm going to be the next Warren Buffett. I'm going to be all the Benjamin Graham books. I'm going to be the greatest stockbroker in the world. And I realized like immediately, I'm not good at this. I don't have the temperament for it. I don't really want to study the financial statements of these companies and understand them. And it's just it's not for me.

34:37Ben Carlson:Some people are really good at that. I am not. And I think that's what good investing is about, figuring out what you're not good at. Yeah, I know you've talked about it a lot, about the fact that investing isn't like an intellectual challenge. It's more about, you know, a behavioral one. What do you think, I guess it's probably going to be an easy one to answer, but how much do you think our own decisions affect, you know, compared with what the market actually does and how much is on ourselves rather than what happens in the markets. Well, yeah, the hard part is like, it's really easy to see problems with other people and biases and other people.

35:10Ben Carlson:But I think the biggest one is like, everyone has a blind spot to their own biases. And some I was asked a couple weeks ago, like, what's the biggest behavioral bias for all investors? And I said that the biggest one is the one you don't see everyone has it like some people, like they're really bad at FOMO. And during a bull market, they get too amped up and they go too crazy. And that hurts them. Other people, they're way too conservative. And they never want to be investing because they're always worried that what's going to come around the next corner is going to get them. And so I think it's really about understanding, like, what is the lesser version of yourself that's going to cause you pain in the markets, and then trying to figure out a way to build a portfolio that can get you through that.

35:45Ben Carlson:Now, there's some people who just need to have a more conservative portfolio, because they understand, like, I can't handle the volatility, I need to be more conservative. So maybe they just need to save and invest more, or they need to, you know, lower their expectations. and so I think really it is about there's that there's not no there's no perfect portfolio for everyone it's the one that you can stick with that will also help you reach your goals. Do you think over time like especially now for investing has become psychologically harder just because we have we're so exposed to it we've got the market in our pockets and the phones back when I used to trade I would wake up in the middle of the night to go to the toilet look at my look at the price in the charts wake up in the morning look at the price in the charts Do you think that makes it so much harder because it's always inundated into our lives?

36:30Ben Carlson:Definitely. There's this phrase that all financial advisors tell their clients, and they say, just ignore the noise. And I say, that sounds like great advice like 30 years ago because it's impossible to ignore the noise now. You have alerts. You have 24-7, everything. So I think the thing you have to do now is find the right filter, and that includes filtering the sources of your information, like who you're listening to. Because if you want to find someone who is extremely bullish or extremely bearish or likes this stock or hates this stock, you can find it anywhere. Because there's so much news and analysis and opinions.

37:04Ben Carlson:And you can find someone who agrees. The confirmation bias is so much easier today to find someone who agrees with you or someone who disagrees with you. And, yeah, so I think you have to have the right filters in place to guide your actions because you're right. It's way harder to ignore anything these days. People say, like, I'll just ignore it. It's fine. You can't these days. You have to figure out a way to filter out, like, you know, does this actually matter to me or not? Like this news, sure, it's exciting, it's interesting, and maybe it's moving the market today. Is it going to matter in like a year or two years or 10 years?

37:35Ben Carlson:Probably not. It's funny, isn't it? I think this problem is going to remain the same and not get any better, unfortunately, just with 24-hour news media coming markets. And like I said, I've had at least 10 notifications on my phone to do with markets. But how you react to it, obviously, is the most important thing. Like you said, filters, I think, is a good thing to put in place. um is the whole point of diversification that it should feel uncomfortable that if your portfolio always feels good you're probably doing it wrong yeah i think if you're constantly chasing just the best performers eventually you're gonna end up sad because nothing works always in forever and the whole idea i talk about in the book and i stole this line from my friend brian portnell he said being diversified means always saying you're saying you're sorry about something right there's something in your portfolio that you go man why do i own any of that or i wish i owned more of this and I view diversification as like you're giving up on the ability to hit a home run but you're avoiding striking out and I think if you are going to be concentrated in your strategy I think you just have to have like an iron will and the discipline to stick with it because you are going to go through a period where you're going to have some really poor performance and something is going to really sting and I think that's I don't think a lot of people have the temperament to stick with something when it's not working it feels great when it is working right I'm going to pile onto the parts of the market that are only doing good.

38:51Ben Carlson:And I'm going to base my entire investment philosophy off of what's done the best over the last one, three or five years or something. That's the kind of strategy that works until it really doesn't work. And I think that's the kind of thing you have to prepare yourself for. And again, I think diversification also is a little bit of an aggressive strategy because it can help you find areas of the market that are winning that no one expected them to. Like I said, these other countries that are doing really well from AI that no one could have possibly predicted in advance. You spent a long time, spent years working with ballers, incredibly wealthy people.

39:25What has surprised you most about what you've learned about what money can do and what money can't do?

39:32Ben Carlson:So there's this line from a guy named Nick Murray, who's like an advisor to advisors. And he says, if you're still worried, you aren't wealthy. And what I find is that there's still a lot of really wealthy people, objectively wealthy, worth five, seven, 10,$20 million who still worry about their money. And you almost have to kind of want to shake them by the shoulders and go, listen, you won. You won the game. It's okay. And the most surprising thing is that there's a lot of wealthy people who will not spend their money. They won't enjoy it. And it's kind of like, what did you, you did the whole thing where you delayed the gratification, right, you saved and invested for years and years and years.

40:08Ben Carlson:And then it's hard for them to flip the switch and go from saver and frugal person to now I'm going to be a spender. and that was a big surprise to me. I thought, no, it's easy. Once you have money, you spend it, but they don't want to see the number go down. Like the number is like a status symbol for them. It's not like cars and houses. Like that stuff is great, but for some people, it's I can't see my portfolio go down below this level. And it's like, well, why not? Isn't that the point of it? You save the money so they want to like live off the interest and never touch the principle. And it's interesting to see that the worries definitely change when you have a lot of money.

40:45Ben Carlson:Like you're way more comfortable, obviously. You know, the little things don't bother you as much anymore. But the big thing is that it's still not like it just relieves all stress in your life. It just, it changes shapes. Leading on from that, has that affected the way you look at money in your own investments? Like, you know, a number, a goal, a target, or does that change the way you think about things? It has. And I think it's made me realize like, you know, you should, and I've seen these other stories where people toil away and save and they build a business for 30 years We had one guy who built a business and sold it for nine figures.

41:18Ben Carlson:And literally a week after he sold his business, signed the paperwork, he dropped dead. And that's not the first story that I've seen like that where someone spends their whole life and then their health goes. And so I think it's opened my eyes to the fact that I need to have more balance. And I can't just be saving and putting away every single penny because it's going to compound in 30 years to this. Like you have to enjoy some of your time now as well, especially while you have the time and you have the health. Yeah, absolutely. You've probably read Bill Perkins' book, Die With Zero. Did you share that rough philosophy then, trying to make the most of the health you have now and spending that money on experiences rather than saving this magic amount of money for a time that may not be around?

42:00Ben Carlson:I like his idea. I don't agree with everything he says. The message definitely resonated with me when I read it, though. And I think a lot of people who are wealthy need to hear that message. And I love his idea that he says, like, your net worth should peak in your 50s. And for some people, that's like, oh, my gosh, no way. That's a peak. The day I retire, that's going to be the highest level ever. And it can never go down. And so I do think a lot of his stuff that he says really – and his whole point is, yeah, like, do the big thing while you can still enjoy it. Don't wait till you're 80 years old and your body gives out and you can't enjoy your time anymore.

42:33Yeah, 100%. Why do you think humans are so bad at realizing when we have enough?

42:39Ben Carlson:I think it's honestly one of the great things for us as a species and a terrible thing for us as an individual. Because as a species, it kind of keeps us going. The goalposts are always moving. If I just make this much money, I'll be happy. If my portfolio hits this level, I'll be happy. And then you get there and realize like, oh no, nothing changed. I'm just, now the number just goes up. And I think as a species, it's good for us because no one is ever really content, right? And we're constantly pushing forward and trying new things. And you see this with all the really, really wealthy people.

43:09Ben Carlson:It's like, why are you not just on an island somewhere sipping Mai Tais with an umbrella in your drink? Instead, you're building more businesses. And so I think for us as a species, it pushes us forward. As an individual household level, it probably makes way too many of us miserable because we can't find content. And I always tell people, like, don't worry about finding happiness. Worry about just being content with what you have and being grateful. And I think the way that I've always tried to do this is comparing myself to my previous self, not other people. Right. Like 10 years ago, did I think I'd be in this position that I have this much money or that I'd be doing this?

43:43Ben Carlson:And and, you know, when I first started my career, did I think I'd be in this place? And those kind of things like you look at yourself and your own mile markers and go, oh, yeah, that's right. I have I think that's a good way to stay grounded and grateful. Yeah. We always tend to forget our goals and when we achieve them. But yeah, that's a great point. I've got a selfish one. I'm a little bit selfish. I mean, it's my podcast. I can be selfish. I've got a three-year-old son. And I mean, I guess if you could tell you, do you have children? I have, yes. I have three children, a little older than you.

44:10Ben Carlson:I got twins that are nine and a 12-year-old daughter is my oldest. Wow. If you could tell your children one piece of advice, financial advice, what would it be? Oh, that's a great one. It's funny. My biggest one is always my number one personal finance advice is just never hold a credit card balance. That's like an easy one. Like never, never pay it off your credit card every month. That's the one that my dad instilled in me. It's like the only piece of financial advice my dad ever gave me. He said, just don't ever let your credit card balance roll over for one month to the next. Just pay it off every month.

44:39Ben Carlson:And that's like the number, his number one personal finance goal. Um, I guess what I would tell them is, especially when you're young, um, it, it just, it helps personal finance is so much more important than so many other topics. And I think just understanding the the ideas behind saving and investing and and in budgeting and understanding your money and where it goes um i think a lot of people don't understand that stuff until it's too late and i think understanding that from a young age is really helpful i will try to get that i will try to instill those values and then we'll see if they listen to me i don't i can't promise that they'll listen when's a good time to start what's a good age it's three too early because i've been trying to get him into investing and he's like i want to watch peppa pig and like Paw Patrol, what are you talking about?

45:23Ben Carlson:Yeah, I try to do like a, I'm the bank. And hey, if you guys put money into your investment accounts that I set up for you, I'll match your money or something. And they don't care yet. So I'm gonna have to wait till the teenagers probably. It's a difficult one. And then just kind of on a general question, I mean, we talked about a lot about recessions and crashes and all these things. But after everything you've learned about the markets and research, would you say you're more optimistic today than you have been? It's interesting. I heard this interview last week with a historian who said that studying history has to make you optimistic.

45:56Ben Carlson:Because if you study history, you understand all these stupid mistakes that we've made. There's so many mistakes and things that we've done wrong. And we've still come out okay. And that's the point. We're going to make mistakes. Things are going to go wrong. And yeah, I am naturally, I think, a glass is half full optimistic person. I think if you're not at least a little optimistic, you have to be kind of optimistic to invest for the future. like if you're not optimistic that tomorrow is going to be better than today or 30 years is going to be better than today like why are you investing in the first place what's the what's the point so yes i i do think that studying history is a good way to understand that man we've been through a lot like there's a lot of bad stuff that has happened way worse than today and we've made it through and i think that's like the power of the human spirit and we've been through a lot just this decade alone with the pandemic and everything that's happened and inflation and all these things like it's been a really crazy decade and we've come out okay so far yeah just got to have that long-term mentality and stop thinking short-term but we're still trying to work on that from us within the uk but um it's hard yeah thanks ben thanks so much really appreciate your time no this was great i didn't you guys didn't even buzz me once so um uh i appreciate it it's all good thank you yeah the book's great obviously i love your blog anyway so uh keep doing keep fighting the good fight thanks guys awesome you're the man thanks thank you so much

47:14so Toby we had Ben in the building well on on the Zoom we did we had him on screen yeah I was really interested to talk to Ben because I've actually followed his blog for quite a long time and actually used a lot of his research in my videos and read his recent book so I was really interested to get his insight the guy is so knowledgeable all the previous crashes we've had and so much knowledge and advice to to come from him so it's well worth that watching that episode yeah and I will not try to time the market it normally this is where we'd say this isn't financial advice and it really isn't but if you want to speak to a good financial advisor then we might be able to help we've partnered with a few advisors to offer a range of services from one-off flat fee guidance to ongoing advice i'm actually using the guidance service to sort out my finances if you'd like to understand your options there's a link in the description where you can answer a few questions and then book a free call with my colleague Will so you can figure out what might be right for you.

48:05This episode was produced by Ruth Edwards and it was filmed and edited by Ben and Jack at Flow Spire. See you next week.

From the publisher

Most investors are scared about the same thing: what if I invest and the market crashes tomorrow? Ben Carlson is author of the popular investing blog A Wealth of Common Sense and Director of Institutional Asset Management at Ritholtz Wealth Management. In his new book Risk and Reward, he looks at history's biggest market crashes, and what they can teach us about investing when the future feels uncertain.

With Damo recovering from his injuries, personal finance YouTuber and friend of the podcast Toby Newbatt kindly steps in to co-host alongside Timeyin.

Ben’s book: https://amzn.eu/d/06cqX44V 

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If you purchase a product or service using one of the links above, we may receive a commission. There will be no additional charge for you. Remember investments can fall and rise - and past performance is no guarantee of future results. Other fees may apply. Your money is at risk.

This is not financial advice. The reason it’s not financial advice is because it’s not tailored to you. We explain the principles of building wealth but if you want personalised advice, it’s worth speaking to a financial advisor. As with everything financial, please do your own research. We really encourage that because no one cares more about your money than you and if you learn the basics then it will change your life.

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Ben’s blog: https://awealthofcommonsense.com/ 

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