303: Made in Iowa: Ag Equipment, Butter Braids, and Women in Manufacturing (WiM)

0:00Probably 70 % of Iowa manufacturers started as farmers trying to solve their own problem and then it turned into a problem that was solved for their neighbors. Welcome to Manufacturing Happy Hour, the podcast where we get real about the latest trends and technologies impacting modern manufacturers. Manufacturing Happy Hour. Each week, we interview industry experts that are at the top of their craft and give you the tools, tactics, and strategies you need to take your career and your business to the next level. And now, your host, Chris Lukey. Hey, what's up, everyone? We've got another live episode of the podcast for you.

0:46This one recorded in Des Moines, Iowa, and it is about all things that are manufactured in Iowa. We've got two guests up front and then two guests at the end. And it's also one that we did in collaboration with Women in Manufacturing, specifically their Iowa chapter. And that's exactly where today's episode begins. We have Dominique Cain and Cammie Schaefer of the Iowa Chapter Executive Board of Women in Manufacturing, better known many times as WIM. And then in the second half, we have Denny Williams of Co-Line and Denise Hill of Weiler talking about their respective manufacturing operations.

1:26But throughout the entire conversation, Dominique, Cammie, Denny, and Denise talk about the products that are made there that make Iowa uniquely awesome. With that, let's head to Des Moines to start off today's live podcast.

1:47Give it up for yourselves. This is the first ever Manufacturing Happy Hour in Iowa. Cheers, everyone.

1:57Great to have you all here. And I have to give a shout-out to Women in Manufacturing Iowa for really helping spearhead this show. And the most important thing we do with any podcast, I shouldn't say the most important thing, but one of the key things is finding the right venue. And Dom, you were helping me through no short list of great spots, but I'm so glad we ended up here at Either Or, which is affiliated with Lua Brewing, one of the big ones here. Yep, Lua Brewing, yep. Tell us a little about Lua Brewing, just so the folks listening kind of know where we're hanging out today. I should say the folks listening to the podcast in the future.

2:37Oh, boy. Lua Brewing is a great little brewery out downtown Des Moines, but they opened this place up a couple of years ago and is affiliated. It serves all their beers. We got a great patio spot out here, arguably one of the best patios out here in Des Moines, and they just serve up some great food here and some great beers. You know, these shows are as much about learning what other manufacturing leaders are doing as it is about celebrating the region that we're in, and we're here in Des Moines. What do you wish more people knew about Des Moines just in general from like, you know, it could be a cultural standpoint and excitement standpoint.

3:17I am just learning new things about Des Moines right and left so far. And I'll share one of those in a moment. But Cammie, what's something you wish more people knew about Des Moines that we should be celebrating right here tonight? So I moved here about almost two years ago now. I love Des Moines because it's almost like a well-kept secret of Iowa or of the U.S., I should say. because there's so much to do. Everybody's so nice, because we still have that Iowa nice everywhere you go here. And always a new bar, always a new restaurant to try. And it just, yeah, has all of that combined. Dom, what would you add to that?

3:56Well, we have one of the largest farmer's markets in North America. Appropriate, I would say. Yeah, very appropriate. It takes place in downtown Des Moines every Saturday. Got to get there early because it does get pretty busy out there. But yeah, I would agree. It's a great, great little city. We've got a great beer culture here between Lua, Exile, Big Grove. Just got, yeah, really, really awesome with that. And it's just a great place to hang out and check out. Yeah, I'll highlight something about the beer culture here in just a second. But hey, first, give it up for Either Or and Lua Brewing for hosting us here tonight.

4:33Round of applause for our lovely venue this evening. To give you some behind the scenes with these podcast tours, we hit cities back to back to back. So we're going to be in Kansas City tomorrow. We're going to be in St. Louis the day after that. One thing I always do is I go to the first location a day early just so my flights aren't delayed. I'm not rushing. I can actually be like properly set up for the show. And more than one person had recommended that I check out a little place called El Bait Shop. Heck yeah. Which, yeah, we're hearing some head nods. So, I mean, from my perspective, just a 250 tap like beer bar.

5:13They serve a couple beers. Right downtown. And as someone that has not explored Iowa nearly enough, that was my first opportunity to share a little video of the place and tell all my friends, is this heaven? No, it's Iowa. It's Iowa. There it is. So here we are. Hey, thank you for welcoming us here. And, you know, Dom, Cammie, one of the reasons you're up here is because you represent WIM, Iowa. You're a part of the board here. And you're such a critical part of the manufacturing ecosystem here. Before we get into that, let's talk a little bit about manufacturing in Iowa in general. Then we'll talk a little bit about WIM.

5:53How would you characterize manufacturing in Iowa for someone that's not familiar with it? And just so everyone in the audience knows what's coming, we actually have a second segment of this conversation where we're going to be addressing that topic as well. But we'd love to hear it from both of you. Dom, maybe if you can lead off and then Cammie, if you can back clean up there. Yeah. So I grew up in Iowa. I grew up in northwest Iowa. And I think one of the most interesting things that not a lot of people think about when they think of Iowa is manufacturing. And we are one of the leading manufacturers in the country.

6:24Not only do we have huge corporations based out here in Iowa, Cargill is a big one, John Deere, Pella Corp, all those great things. We also have a lot of just smaller, more mom-and-pop manufacturing sites all around Iowa, and it's just so, so cool. We got Wiley, we got Vermeer. We just have so much industry here. and it's just I work in industrial automation so it's been super fun the past couple years since starting my job to just be able to explore all of that and see all of the really really cool industry we have here yeah and we we've got Weiler and uh Co-Line coming up here a little later on so awesome intro Cammie what would you add what are some other details you'd pop in there yeah I also grew up in Iowa small town Fairfield my family has been involved in manufacturing since I can remember.

7:18And I'd really say a lot of the same things. You just, it's always incredible to see the amazing things we make here in Iowa from smaller manufacturers that are making low molding tanks to bigger manufacturers like Winnebago and Forest City making RVs that you've seen all your life, but you might not have known they were made right here in Iowa. So I think it's almost it's it's just fun to spread that word around because really there were growing up here I'd even know half the things that were made here so yeah yeah there's quite a variety one of the things I was doing to prepare for this conversation was Iowa is one of the states that does a coolest thing made in Iowa so as I was looking at that and driving down the road from Milwaukee yesterday I'm seeing Pella pop out.

8:06I'm seeing Mighty M was another big manufacturer here that jumped out at me from the freeway. So you see it everywhere around here, and it's cool to talk about it. One thing we want to explore also is the role that different groups play in creating a strong manufacturing ecosystem in the region. So you named everything from RVs in that last answer. But I'm curious, what role does WIM play in keeping the Iowa manufacturing community so strong? Cammie, if you can start us off on this one, I'd love to hear your thoughts on that. I really think it's just connecting people from different parts of the state, right?

8:47Even from a small town, you know what companies are around you, where your parents work, where friends and family work. But through WIM and through similar organizations, you're able to get connected with different people from all over the state, share experiences, share best practices by like minded individuals. So I think that's one of the biggest things is that community and coming together. I think one thing that I noticed was I mentioned I did my research looking at what were the coolest things made in Iowa, got more familiar with, you know, I wanted to come here and not just be like, oh, John Deere is based here.

9:23Right. Like that's you know, we want the rest of the world to know all the different things you're making and to see the Winnebago is beyond that list as well. You know, that was that was one of the first things that jumped out. But when I looked at all the different organizations that were involved with WIM, it really looks that like all of the companies you're you're talking about also are engaged in that community as well. So that's just kind of an observation I made. Dom, maybe you can confirm or deny that a little bit and share some of your thoughts. on it. No, for sure. And we're honestly one of the newer chapters associated with Women in Manufacturing National.

10:01We didn't start too long ago. We launched our chapter only three years ago and we're already over 900 members strong, which is absolutely incredible. And we have had support from so many awesome different companies that not only sponsor us like Weiler and Vermeer are two of our sponsors, but also help us host some really, really cool events. And again, it's just about connecting the community together and being able to see all that cool stuff from the inside and see all the cool innovations that people are doing here in Iowa. All right. So I've got one more question in line with our conversation before we bring up Denny and Denise.

10:42But my question is, you know, if you for folks listening to this that are in other parts of the country or folks in this room that want to celebrate what's being made here we've been we've rattled off our list of some of the companies that are based here but what's one of the coolest products that you specifically want to call out that's made in iowa so cammy i see you're deep in thought so maybe you're just doing better at giving that look but that means well cammy are you ready you're holding your mic up i was going to send it to dom there's so many when you're on stage i look to who's putting up their mic to their face and who's trying to keep keep it kind of far away.

11:17That's usually how I decide who's getting the next question. So there are always a couple of repeats. And I just learned about the coolest things made in Iowa a couple of years ago. And when I was first voting for them, I saw the Butter Braid. And I would love for them to win some year. Have you heard of a Butter Braid? I saw the Butter Braid. It's a food. It's a pastry, right? Like describe, you know, as if you're having a drink at Lua Brewing, for example, how would you describe a Butter Braid to someone that's just driven into Iowa for the first time and has no idea what it is. And you can be as hyperbolic as you want with this, because I think that's the only way to describe a pastry, really.

11:57It's kind of like a long croissant with filling, like a pie croissant. It's long. It's oval. It is so good. They just send it to you. They're frozen. You just take them out of the freezer, let them rise, throw them in the oven. It's flaky. It's got, they've got a bunch of delicious flavors. It's there's like a red velvet that we were able to try. That's my favorite personally. So good. It sounds like a croissant ish fruit pie. Am I hearing that correct? Close enough. Close enough. I mean, I feel like that would be a selling point for me. How do I acquire these before I leave Iowa tomorrow? Do they have them in grocery stores?

12:37I actually do not know the answer to that question, but we could hook you up. Yeah. This is one of the things that like the girl and Boy Scouts will sell or like school function. They'll have the big. That makes sense. Yeah. Yeah. OK. So butter braids. I need to seek that out. We will maybe in the show notes of this episode when it's published have like some directions on how to acquire butter braids. But that is a very strong start on one of the best things made in Iowa. So, Cammie, how do we follow this up? I first thing that came to my head was gushers so that's that's what i'm gonna make here that's general mills i think they make those in cedar rapids um that's just nostalgia though i'm like when i found that out i'm like no way that's made right over there that's got to be a fun process watching how they get the filling inside of those fruit snacks because i've seen other processes right where you get the filling inside of something but those are pretty small right there's got to be some precision there I've never been able to see it in person But that's on a bucket list someday Of going to see that in General Mills in Iowa Alright, so next manufacturing happy hour tour through here We're going to try to take a tour of the Gushers Manufacturing facility Alright, well hey everyone Give it up for Dom and Cammie For kicking off tonight's conversation Round one, if you will Thank you Thank you so much for jumping up here

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15:29All right, so I think it's appropriate that you come up right after that question because we were just raving about some of the coolest things made in Iowa. You're also making some of the coolest things made in Iowa. So, Denise, maybe you can start us off. How do you describe what Weiler makes as if you're, you know, hanging out at either or, having beverages with folks? Well, we manufacture massive asphalt paving equipment, and we sell that equipment all over the world. So we make a pretty big impact. So asphalt equipment and CoLine, I'm interested to hear from you, Denny, as to what you make, because I'll be honest, I came in to this conversation being very familiar with the fact that you make basketball hoops, which is very cool.

16:20But there's so much more to what CoLine does. So, Denny, how would you describe the breadth of the things you build there? Yeah, so there's no doubt we make a very popular residential goal-setter basketball hoop sold in all your big box stores. We think it's the Cadillac of residential basketball hoops. They also, it's funny, they sell them into like jails and prisons, and they have to have a different backboard when they go into those settings for obvious reasons. But it's fun because those basketball hoops literally can be seen around the world. When they sell through the big box stores, you'll see them in every neighborhood you drive through.

16:55on vacation we get you know elbowed by our wives because we're always saying there's a goal setter there's a goal setter there's a goal setter and it's a it's it's awesome for us to see that so in terms of what we're best known for it's probably that goal setter basketball hoop you're right but because of confidentiality I can't tell you all the other cool stuff we make but we make some pretty awesome stuff we do work for dozens of Iowa companies and several other companies all over the country. We're very, very fortunate to have a diverse customer base, and we make a lot of cool stuff, but that's definitely the coolest one we're widely known for, so the Goal Setter basketball line.

17:36It's a good headliner, but as you've said, it's only a small percentage of what you do. So is it fair to say metal fab of all shapes and sizes is a good way to describe what you would do? Absolutely. We say we shape the metal that moves the world because we're just about in every industry. So CoLine's very thankful for that, the customer base that we have. And we look at them as partners. They all make great products and they're only able to do it if we can deliver good parts on time. And so we like to say we shape the metal that moves the world. So. So Denny, this next question's for you. And then Denise, I'll have a slightly different variation for, or a different question for you, I should say.

18:13But one thing that I've learned about CoLine is you're very well automated, right? You're a high-tech facility. I think like, and correct me if I'm wrong, but a high percentage of your welding, for example, is automated. And I'm curious to hear, one thing we do on this show is it's like, hey, what can folks across the country in the Northeast on the West Coast learn from the successes that Iowa manufacturers are having. And I'm curious, how has that level of automation, you know, impacted your productivity, but also empowered your frontline teams at your facility as well? Well, that's a great question.

18:51And it absolutely empowers our employees because we don't look at automation and robots and whatever automation we're putting in as replacing people. We supplement all of our operators. We have co-bots that work alongside operators, but we also have several yellow arm robot cells that are specific welding one job all day every day so co-lines up to I think we have 38 operating big robotic cells right now 10 co-bots that are helping hand welders press brake operators VMC mills we even have a couple in our stamping area that are just material handling, load and unload die sets. So we're using technology wherever we can and wherever we can justify it because ultimately our goal is to achieve better, more profitability by getting more throughput and reduced costs.

19:45And ultimately technology, it doesn't replace people at Co-Line, but it supplements them because we are literally in the middle of a cornfield and we're competing with other companies in our area for people. and that talent it's just not popping up as as usual as it's not popping up like corn exactly we got a lot more corn than we do you know qualified operators so um so yeah we totally look at technology not as replacing our people but supplementing them and uh it's definitely empowered them because they're moving on to other stuff and the labor intensive stuff is going to automation so less fatigue and more productivity from the from the robots and the cobots i love I've heard that from manufacturers, just the way that you're, you know, basically finding ways to address the fact that, as we just said, talents are to come by.

20:36And also the ways you're using it to empower people into new roles as well. Denise, like I said, different question for you. I'm curious what has made like and by the way, feel free to talk about what Denny was just talking about as well. If you have examples from what you're doing at Weiler, I'm curious what has made Iowa such a strong state or a strong place for you to manufacture and be successful. That's a great question. Iowa, as many of you are probably aware, we have great work ethic and from most of our employees. So having worked in the South, nothing against the South, but the work ethic is definitely much stronger up here.

21:19As far as some things that we're doing, we're starting to explore a lot of technology. We have some robotic welders as well. We have, we are working with the schools to do apprenticeship programs. programs um we have internship programs that we bring in engineers and and different um different higher skilled jobs so yeah we're we're we're working hard to make sure that we can fill all of those positions i have a feeling my like southern audience might listen to this episode and call me down there to be like yo you got to do a tour down here now i'm a midwest guy as well So I agree that the Midwest work ethic is a force to be reckoned with.

22:09So, Denny, I'm curious, what is what is made? I guess I'll ask you the same question as well. What has made Iowa such a great place for you to build at CoLine? Yeah, so obviously, exactly like Denise said, I mean, the work ethic of people in Iowa is, in my mind, second to none. and also it's just a state that's very familiar with doing business. Whether you grew up in a farming family or you grew up in a manufacturing family, you understand business and businesses need business partners that understand if you give them a good part on time consistently, they'll come back to you and that's how a partnership is formed.

22:52And so people in Iowa realize that and they put their work ethic to good use to make quality parts and deliver them on time. But I'll also say geographically, Iowa has a huge advantage. We're seeing it with our customer base. We're in the middle of the country. So when you've got to ship something from the East Coast to the West Coast, we can cut out half of your logistics and half of your freight costs if you just let us make it in Iowa and ship it to the West Coast. Or if you need it to the East Coast, we're just about strategically in the middle of the country. So geographically, Iowa has a massive advantage.

23:24And I don't think a lot of people realize that until they start calling us and saying, oh, we typically send this to California from our New York location, or we typically send it to Oregon from our Florida location. It's like, we can help you out because we can cut out half your freight. Yeah, no, great point, Denny. And one of the things that I enjoy about doing this show is I get to listen to some of the common themes that come up in different conversations. And when I travel around the Midwest, Iowa, the Great Plains, you know, you name plenty of other states that start with the letter I, right?

23:54You hear that strength that, hey, we've got the logistics and the geography on our side as one of the key strengths. I want to go into the ecosystem a little bit more as we get to the end of our conversation. And Denise, in addition to you being involved in WIM, you're also an HR leader. And I'm very curious to hear what about the ecosystem from an education standpoint and from the other resources that are available to you just beyond like, you know, what's inside of the factory? How does that allow you to succeed here in Iowa as well? Well, with that strong work ethic, the farming background, the farming community, we just really like to hire some of those young farm kids that know how to work on equipment.

24:44They're not afraid to roll up their sleeves and get dirty. And so that's been great for us. But then also we work with the community colleges and the four-year schools as well. But we have worked with DMACC and Indian Hills, and those have been great opportunities for us to bring in that more skilled labor. I like that example you talked about, kind of the farming to manufacturing pipeline, because I think a lot of people, especially in other parts of the country that might not have that same agricultural strength that a state like Iowa has, might not realize where, you know, you look in some of those spaces where you develop the skills and the work ethic that you need to be successful in manufacturing.

25:29You can pull a ton of talent from those areas as well. So that makes a ton of sense. You know, Denny, I think maybe one of my last questions is, as we get to this end of the conversation would be, you know, what is something you wish more people knew about building in Iowa or Iowa in general that you think goes underrated, right? Something we can celebrate in this room and something folks listening across the country can learn as they listen to this? Well, I think it goes back to tying it all together. The folks in Iowa have a great work ethic. We've always been looked at as the reliable partner, and I think that's the general trend in Iowa, just putting farming and manufacturing back together.

26:19I think a lot of family manufacturing companies started with a farming idea. I know Co-Line specifically started with our only proprietary product, which is a SureLatch gate latch. It actually, it's widely used and still distributed in a lot of the big box stores. And it got Co-Line into stamping. It got coal line into robotic welding and it just i i i would venture to guess probably 70 percent of iowa manufacturers started as farmers trying to solve their own problem and then it turned into a problem that was solved for their neighbors and their neighbors neighbors and then neighbors in the next county and next thing you know we've got you know massive uh manufacturing companies that aren't even making necessarily farming products anymore but a lot of the manufacturing base in Iowa started because a farmer had an idea and the work ethic to make it happen.

27:16That's the big takeaway from an Iowa manufacturing standpoint in my mind. Yeah, so it's not only like a talent pipeline farming to manufacturing, it's also a product pipeline. Once you learn how to build one thing, right, your neighbors need it, and then it's like, oh, well, this, you know, metal process, for example, is similar to this one. Why can't we build this? Why can't we ship it to everyone in the country, in the world, right? So I appreciate the parallels you're drawing there. So Denise, same question for you. What do you wish more people knew about building in Iowa as a final takeaway?

27:50I will ask you both the same question. Obviously, you manufacture very cool things as well. But if there's another cool product that we haven't touched on that's built here that people should know about, that'll be the final question. But Denise, what's something you wish more people knew about building in Iowa? um well a lot of our stuff revolves around the seasons so um uh so i think that that's something that's important to keep in mind when you uh build anything in iowa but uh the um i i think that it's just again that tie back to the farming community and and how a lot of this stuff came to be i mean the the Weiler equipment line came came to be because Pat Weiler started at Vermeer and then he moved on and decided to make equipment on his own and kind of took a little bit of that with him and made now he's making all kinds of asphalt paving equipment he's got we've we have down in Georgia, we have some forestry equipment that we're making down there.

29:03And so it's just, it's just been a great, a great thing. Sorry. Another pipe. No, no, no, another great pipeline, right? Giant company like Vermeer to Weiler as well. So when you have a strong ecosystem, you have other companies that come out of that and thrive and continue to spawn other companies, for lack of a better word. So thank you both for being such great examples of, you know, companies that are making an impact building here in Iowa. Like I said, last question, if there's one other cool thing to highlight that's been made in Iowa, and if you want to double down on gushers or butter braids, that's an acceptable answer because those are cool things.

29:40But what are some other things that come to mind? I'm a farm boy born and raised. So when Vermeer came out with the zero turn round baler, that actually won the award, I believe, a couple of years ago. And that one was pretty cool in my mind too. so what is that i'm not a farm boy i'm i'm a city slicker so i'm gonna need a definition there yeah so uh the i believe it's the 605m i think is the model number on the zero turn baler and uh it essentially operates like a large zero turn mower in the way it steers but it's got a baler on it so it's a lot more maneuverable in the field quick to dump quick to get back and go and uh yeah from a from a guy that grew up doing dry hay i wanted a zero turn round baler but uh Wasn't in my budget.

30:23A couple of a couple observations. I heard I saw people in the audience nodding along. So clearly I'm the outsider here that just doesn't know enough about bailing. But as I was driving down the road in Iowa, I saw two decorative hay bales as Nemo and Dory from the Disney film Finding Nemo. So that was a treat. I'm like, I am definitely in Iowa right now. And I saw that. um all right Denise last question for you what's one other cool thing made in Iowa that you want to highlight well I'm going to stick with the food theme and um up in northwest Iowa there's Wells Blue Bunny ice cream and I think they have a new owner I'm not for sure about that but um that's uh you know who doesn't love ice cream especially in August in Iowa so that would be my my one and the other one I'm going to mention as a courtesy in Mount Pleasant Iowa at Continental they make garden hose so that I used to work there my I have a great friend who still does work there and they make this wonderful garden hose that I still have and wish that I still had access to so all right gushers Winnebago's high-tech farming equipment the ice cream we've covered a wide range today.

31:42Hey, give it up for Denise and Denny here. Thank you so much for jumping on.

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33:09I'm going to give a final toast here in just a second, but these tours do not happen without friends like Asset Watch who have just taken over the front row. So I do want to invite one of you up here for some final words as we deliver a toast to the audience. You're good without a drink right now. Yeah, I would just, but the question is, as if we were having a beer, how would you describe what a company like Asset Watch does? Yeah, so Asset Watch, we're partners in reliability. So if you think about the ice cream or the gushers, we help those maintenance teams get their weekends back by monitoring their equipment for vibration, temperature, to make sure they keep running, give them alerts ahead of time so they can fix issues before they get calls at 2 a.m.

33:54or calls on the weekend to, you know, ultimately, if they're going out fishing or skiing on the weekend, They don't get a call into the factory. So we're also lucky to have partners like MaintainX that we partner with to where they can seamlessly integrate and get their work orders scheduled through the alerts we generate. Well, hey, let's give a round of applause, another round of applause for MaintainX and AssetWatch. Thank you for making this entire all-American manufacturing tour possible. I want to give one more shout-out to our local partners tonight. whim um i mean my personal story is i love collaborating with your organization across the country so uh dom i think it was like over a year ago we're like you should come to iowa sometime i'm like i'm not coming to iowa this year but let's bookmark that and let's try to make it happen in the future so hey give it up for yourselves i know a ton of you are whim members here one more round of applause for yourselves thanks for inviting me into your manufacture i should say thanks for inviting all of us outsiders that might not be from here into your community you tonight so with that we always end manufacturing happy hour with our sign off raise your glasses one final cheers stay innovative stay thirsty thanks for everything you do as manufacturers cheers everyone

35:18hey folks thanks for tuning in this week make sure to head to the show notes page at manufacturinghappyhour.com to connect with Dominique, Cammie, Denise, and Denny. And by the way, make sure you follow Women in Manufacturing while you're over there as well. One more shout out to them, one more shout out to our sponsors, and one more shout out to you for listening to today's episode. As you know, if you're a regular listener, Manufacturing Happy Hour always has tours on the horizon to keep up with all the events we're hosting head to manufacturing happy hour.com slash tour for our latest parties and live shows with that stay innovative stay thirsty we'll catch you next time thanks for listening to manufacturing happy hour powered by the industrial network