In short
Garrett Gee (Bucket List Family dad) discusses how selling his QR-scanning app Scan for $54M didn’t automatically create happiness, so he and his wife built a “wealthier than a poor man” framework (marriage, relationships, community, health, freedom) and turned their family into an adventure/travel brand while trying to stay present and protect their kids from social-media harm.
Guest backgrounds
Garrett Gee is a tech entrepreneur and father. He founded Scan (QR/barcode iPhone app), which boomed, reached 100M+ downloads, appeared on Shark Tank, and raised money from Google Ventures. He later negotiated its sale to Snapchat (Snapchat CEO Evan Spiegel). He and his family became “Bucket List Family” creators with millions of followers/subscribers.
Key claims
Money/fame follow a “bell curve” for happiness; social media is “default terrible” for the human soul; negative comments can be a danger signal (if they affect you beyond minutes); adults should pursue scary passions like surfing; work/play should blur.
Notable examples
Snapchat offer process (initial $40M, counter to $50M, final $54M with conditions around finishing college soccer); quitting Snapchat after realizing he was living to impress his boss; Lake Powell cliff-jumping story that drew online hate; social-media stance for kids (no social media for his 11-year-old; likely conversation at 16).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Weight of Success
0:00 to 0:45
Discussing the unexpected burdens that come with success and wealth.
“It sounds dramatic to say, especially for someone who just sold their company for$54 million.”
The Bucket List Family
0:45 to 2:30
Garrett Gee shares his family's journey and the impact of social media.
“sharing their journey on social media as the bucket list family.”
The Dark Side of Social Media
2:30 to 5:00
Garrett discusses his complicated relationship with social media.
“So we had not met in person until last August, right?”
A Surprising Connection
6:10 to 9:10
Garrett reminisces about the story of how he and Blake connected.
“So I'm trying to think of where to start.”
The Journey of Scan
9:10 to 14:03
Garrett recounts the story of his company Scan and its acquisition.
“I would have maybe said like, it's crazy, but maybe 20 million.”
The Journey to Snapchat
14:03 to 17:59
Learn about the transition from soccer to a tech career and the challenges faced.
“or even question my motives, but rather he just like basically painted the big picture.”
Impactful Mental Wellness Tools
18:00 to 18:20
Explore the importance of mental health tools and personal experiences with therapy.
“that to a to an entrepreneur extremist a little bit of traveling so that's how bucket list got started.”
Defining True Wealth
18:21 to 22:58
Understand the concept of wealth beyond money and the values that matter.
“The first thing I spoke about in my episode with Michael Pollan, it's an AI therapy app called Sonia.”
Passion vs. Work Balance
22:59 to 27:36
Discover how to intertwine passions with work for a fulfilling life.
“Then it was strong relationships with everyone else in our circle.”
Navigating Family and Content Creation
27:37 to 28:01
Learn how to balance family time with content creation in the digital age.
“Like, and I'm going to talk about my mental health.”
Show all 28 chapters
Balancing Family and Content Creation
28:01 to 31:36
Learn how the Bucket List Family navigates travel and content production while valuing family time.
“But also I find that sometimes it takes me away from being present in the moment.”
The Decision to Decline a Job Offer
31:37 to 32:45
Discover the moment of realization that led to choosing family adventures over a corporate job.
“And I got the job and I was going to be like an entrepreneur in residence, just building new tech within Nike.”
Listening to Your Gut Instincts
32:46 to 34:44
Understand the importance of gut feelings in decision-making and the journey of self-discovery.
“sometimes you have to say things out loud and sometimes you have to be faced with a hard decision before you realize what's in front of you.”
Navigating Social Media as Parents
35:59 to 36:48
Explore the challenges and considerations of raising kids in the age of social media.
“I decided not to take advertising for the first season of No Magic Pill so I could actually use these moments to talk about something I'm super passionate about.”
Navigating Social Media as Parents
36:53 to 41:01
Explore the challenges and considerations of raising kids in the age of social media.
“Now, I do want to go back to social media, though, because you just talked about how it's been so positive in your life.”
Handling Online Criticism and Hate
41:02 to 42:00
Learn about the impact of online negativity and how to process it healthily.
The Impact of Online Negativity
42:00 to 46:08
Explore how online hate reflects societal pain and the importance of resilience.
“is it doesn't affect me how I think about myself, but it does negatively affect me and how I just kind of like see the world.”
Cliff Jumping and Parenting Techniques
46:08 to 47:33
Hear a personal story about cliff jumping and its lessons in trust and courage.
“I think it was People Magazine, shame on them, were the first ones to like clip just like the specific part.”
Navigating Expectations as Parents
47:33 to 49:58
Discuss the balance between encouraging experiences and pressuring children.
“Like I'm even trying to figure out like, how do you even do this with food?”
Establishing Family Values
49:58 to 52:15
Learn about creating a family mission statement and its importance for parenting.
“And I really thought a lot about that because I wanted our kids to be courageous to try new things.”
Reflecting on Upbringing and Resilience
52:15 to 56:00
Examine how childhood experiences shape parenting and personal resilience.
“But I really think like if, if someone, this is a, this is a tip sometimes on the podcast, I like to think about, okay, what can someone leave with?”
The Impact of Friendship During Tough Times
56:00 to 59:06
Learn how critical friendships can shape our youth and support us through trauma.
“years of emotional abuse, like, I don't know.”
Embracing Trauma as an Origin Story
59:06 to 1:02:03
Explore how trauma can define our paths and the choice between becoming a hero or a villain.
“I've lived with this person for six years.”
Rekindling Old Friendships
1:02:03 to 1:05:40
Discover the importance of nurturing friendships and ways to reconnect meaningfully.
“has, you know, has continued to blossom into this deep male friendship.”
Chasing Dreams at Any Age
1:05:40 to 1:09:36
Find out how pursuing passions, like playing professional soccer, can be fulfilling at any age.
“I'll put together some sort of experience or trip or something and then invite a lot of people.”
The Importance of Intentional Values
1:09:36 to 1:10:00
Understand how defining your core values can guide life decisions and priorities.
“And, you know, and I think today I've been so grateful because, you know, we've talked about some hard stuff.”
Finding Your North Star in Life
1:10:00 to 1:11:12
Learn the importance of being intentional about your values and decisions.
“You know, like we all started with your list of the seven things on how to be rich in life.”
Sharing and Subscribing: Spread the Message
1:11:12 to 1:11:53
Discover how sharing this podcast can impact others and promote a positive message.
“And I just want to thank you so much for being on the show.”
Transcript
Automatic transcript. May contain errors.0:05Garrett Gee:It sounds dramatic to say, especially for someone who just sold their company for$54 million. Yeah. But it felt like shackles on my heart. Oh, my God. Being like, you just sold your freedom. Garrett Gee and I have quite a bit in common. We both founded companies that became incredibly successful, and then we sold them for life-altering amounts of money. But that's where our paths diverge. As you achieve more money and more fame, you should become happier and happier and happier. But there's a natural bell curve that exists in the universe, and it's different for everyone. I mean, I'm the poster child of that, right?
0:37I had someone call me for$600 million, and then several years later, you know, it made them into the hospital. Squirreling their money away, Garrett and his family set off to see the world, sharing their journey on social media as the bucket list family. They've amassed millions of followers and subscribers. But Garrett's relationship with social media will surprise you.
1:00Garrett Gee:I feel like nobody on this planet has benefited more from social media than me. Like, I know exactly how much goodness it can bring into your life. And so I think people would be surprised to hear that my default answer is no. Like, no social media. It's a bad thing. It's default terrible. Like, it's just not healthy for the human soul. He's gone viral for the wrong reasons when he's been misinterpreted or criticized. What happened? Why did you get so much hate on this? Great question. All right, let's clear there on that one. So.
1:45Garrett G., thanks for being here. Oh, wow. Thank you. Thanks for having me and having me here at your beautiful home. Oh, man. It's so, this is my favorite thing is when I get to have a guest come to the ranch. I can see why. Wow. It's just so beautiful. Yeah.
1:59Garrett Gee:It's so fun and it's inspiring. I just won't do like podcasts remotely. It's just like that disconnect. So being able to do it in person is so special. But then you leveled up where it's like not just being here in person, but like being welcomed into your world and your home and your experience, all of it. Super cool. Thank you. Thank you so much. It was fun earlier that I got to give you and Jess the morning water because, you know, it's like I'm such an entrepreneur and I love getting to share things that I'm working on with my friends. And, you know, it's like so early days. And so it's really fun like this month getting to do that with everyone that's coming on and getting their feelings and then checking in with them 30 days later and see how they're feeling.
2:37So it's cool. I'm all in on it. It's great. I love that you loved it so much. Okay. So we had not met in person until last August, right? Yep. And we had met on Instagram like a decade ago. You guys were traveling the world. I was building Tom's. And then I guess it was early August, you sent me a DM about one of the posts maybe I'd made about my mental health or something.
3:01Garrett Gee:You had said something along the lines of you're struggling with your mental health and that surf had been like a pivotal thing in that. So I just chimed in and said, hey, super happy for you. Surf has been very instrumental for me as well. That's right. And then I took that and I was like, well, this message came at the perfect time because one of my friends had just had to cancel his spot on this epic surf trick. It's so funny. We were actually calling it the bucket list Maldives surf trip. That's what it said on the invite when I sent it out. And Graham, he couldn't go in the last minute. And so I just replied and I said, do you want to go to the Maldives?
3:39Garrett Gee:I thought that was something like you do often. Like, oh, just invite random people. And I mean, I say yes to random things often. So it wasn't like that out of the ordinary for me to go with like random people I'd never met before on this surf trip. But I thought that was like the usual for you as well. But no, it was an absolute first. And like all my other friends who are on the trip were like, so who is this Garrett guy and how do you know him? And I told him all about you and I sent him your link and some of the videos from amazing, you know. Do you remember how you showed up a day late to the trip?
4:06Garrett Gee:You had had an injury. Oh yeah, that's right. And had to get like an MRI. And so I met all of your friends before I even met you. And every single one of them was like, so how do you know Blake? And I was like, ah, no, I've never met him. Like, I was like complete imposter on this trip at first. And then, I mean, you and all the friends were so great and welcomed me in. And then, and then when we got out on that big, big surf out in the Maldives, and then I felt that like an imposter again, because you guys were all such good surfers. And it was, no, I'm telling you, like that was out of my league, just that big size of waves.
4:37Garrett Gee:I hadn't experienced it before, especially on that like shallow, sharp reef. And so I was quite terrified out there and just the peer pressure that got me through it and it ended up being one of the best experiences of my life You know, it's interesting because like oftentimes it is We say peer pressure like it is that that kind of stoke that happens in surf when you're with other guys and there may be a little above your level I think that that's all the like the steps up in my surfing or in pretty much any parts of my life is when I've been with Someone who's just a little bit better a little bit more confident I think that's what I love about surfing is because I got started during like 2020 basically yeah and you're an incredible surfer for just starting in 2020 it's amazing i it just felt good to be like really bad at something as far as that sounds like it felt like healthy like how often do people like adults do something that is scary for them and difficult for like kids do that all the time yeah that's why kids like progress so much and i think that's why kids have a lot of joy in their life because i think that's like an important factor to joy and then adults just kind of like ease their way into their comfort zone and then like stop trying hard things and surf for me.
5:42Garrett Gee:I mean, it's still so hard, so scary, and I love it. When we were on the surf trip, you told me your entrepreneurial story. And I was just like, wow, that was one. And I remember saying to you, like, you have to come on the podcast because I have a lot of entrepreneurs, a lot of founders that listen to this and watch this. You have to come on and tell the story of Scan and specifically of selling it and how you stayed so true to your values through that process. Oh, yeah. Oh, man. Okay. So I'm trying to think of where to start. It's quite the roller coaster. It's a great one. Take us on it. Scan was my company.
6:18Garrett Gee:It was an iPhone app that would scan QR codes and barcodes. And it was a very simplistic product, but it had just boomed. We went on the TV show Shark Tank. We had raised money from Google Ventures. We had over 100 million downloads. Things were going really well for us. and then we received an email from the CEO of Snapchat offering, well, honestly not offering anything. The email just said, I love what you've built. Well done. That was it. Okay. But you know as well as I do, like CEOs of that size of company, they're not just sending emails to give compliments. That's the beginning of the process.
6:50Exactly.
6:50Garrett Gee:So I showed it to my wife. I verified that that was a proper email and I was like, okay, well, this is gonna be something big. And so I respond to him right away. And also I would say with people of that level of success, like short attention spans and they like to move quickly. Yeah. And so I responded to him right away and said, thank you for the compliment. I would love to like meet you someday. That's how I said. And he goes, well, let me know the next time you're in LA. And even though I was living in Utah, still going to college, I lied to him and said, I'm going to be in LA this week. Like, let's get lunch.
7:23Garrett Gee:And then as soon as he responded, he's like, how about Tuesday? I was like, perfect. And I bought a flight for the very next day. and so when we went and we met it was like a walk an hour-long walk along the beach there in Venice where their offices were snapchat and uh at the end of this hour-long conversation he pulls me into this office and waves over a lawyer the lawyer comes over and straight up says like have you guys agreed on a price and we we hadn't like talked acquisition yet and I was like oh shoot like this was his intention all along clearly yeah but the conversation hadn't gotten there.
7:55Garrett Gee:And so he kind of like slows down his lawyer and is like, oh, we're still chatting. But, and then he asked me, would you ever want to sell your company? And I said to him, I was like, the answer was yes. Like in my mind, my heart, the answer was absolutely yes. But I knew that's, that's not what, you know, you necessarily want to say or should say. So I told him, you know what? No, I never planned on selling my business. I want to build this thing for to last forever. But if I ever did sell my business, I would want it to be to someone like you. Great. That was basically the second lie I told him because the truth was I, you know, built this business wanting to sell it.
8:30Garrett Gee:And just right then and there, he looks at me and he's like, how about$40 million? And I can remember very clearly like what it felt like for him to say those words, because when we, me and my buddies in school created this app, there was three of us. Yeah. And we had written on a piece of paper that we wanted to someday get a million downloads and make$5 ,000. Like that was the goal. Wow. And even at that stage, had he asked me first, how much do you want to sell your business for? I knew in my mind for me to pocket a million dollars, you know, pay back investors and my co-founders, I need to sell this for at least 12 million.
9:06Garrett Gee:So that was my goal was 12 million. If you would have asked me like my lofty dream, I would have maybe said like, it's crazy, but maybe 20 million. So for him to come out the gate and just say 40 million, like I had to definitely like poker face and like calm my soul and be like, all right, like let's start to have this conversation. And that's how it left. I told him, I'm like, let me talk to my team and I'll get back to you. And he's like, that's fine. I want to have this done by the weekend though. So be quick. And that was on a Tuesday. And so I leave the offices and I call our lawyer and he's like, wonderful.
9:36Garrett Gee:I'm going to put you in touch with the acquisitions lawyer. And that acquisitions lawyer calls me right away. Like I'm at the airport now about to board my flight. And he's like, hey, congratulations. And I was like, well, the deal's not done yet. And he was like, believe me, I've done enough of these, like, congratulations. But it's going to be very important that you listen carefully to what you need to do next. Oh, wow. And he said, you need to call him back and say, you checked your cap table, you talked with your board, and 40 isn't enough. You're going to need to do 50. And I stopped to learn.
10:02Garrett Gee:I was like, no, 40 is great. Like, I'm stoked. I mean, bird in hand, better than one in the bush, right? Yeah, let's not ruin this deal. Let's be clear. I'm very grateful for 40. Like, let's call. And he goes, Garrett, have you done very many of these? And I was like, no, never. and he's like, this is all that I do. There's no way that he started with his highest offer. Trust me, go back to him and say this. And I even said, I was like, can you call him? You know, like, this is what you do. And he goes, look, this is the first of many like difficult conversations you're going to have. Like call him back.
10:31Garrett Gee:So I call Evan Spiegel of Snapchat back and said exactly what he told me. Sorry, you know, thanks for the offer. Can't do less than 50. And Evan says, well, that's unfortunate. Thanks for your time anyways. Bye. And hangs up on me. Whoa. like the feeling in my heart when that happened this is the second time I've heard this story and my stomach still kind of hurts right now oh I was like I just muffed this deal so hard so I called back my lawyer and I was like I was like I told you 40 was enough you had to be greedy like 40 was enough oh gosh this story is stressing me out yeah yeah so he goes look look look it's okay this is part of the deal well, he's going to call you back.
11:13Garrett Gee:And if he doesn't call you back, we'll game plan, but he'll call you back. And I'm like, I'm getting on a plane. I take off in 15 minutes. And he's like, all right, call me when you land. Could you not? And that 15 minutes is probably five minutes later. And sure enough, Evan calls me back and says, hey, I don't know if we can do 50, but let's talk. And I was like, absolutely. And he's like, okay, call me when you land. And thus began like three days of just endless negotiations. Mind you, I am in college. My wife's pregnant, nine months pregnant with our second child. And I'm playing college soccer.
11:44Garrett Gee:So I would, I can't remember, but I'd basically lie to the lawyers being like, oh, you know what I would say? I would say, I got to go to my wife's doctor's appointment. We're about to have a baby. Because they didn't want to hear, hey, thanks for this like$40 million offer. I got to go to practice. They didn't want to hear that. So I would go to practice. And then the moment practice was over, I'd sprint home and get back on these phone calls. And it was like that just for that entirety of that week. And then I remember I'm with two of my teammates at Walmart, like getting groceries and lunch.
12:13And Evan calls me.
12:15Garrett Gee:And at this point, the negotiations had gotten to 44 million. And on this phone call, he's like, okay, so as of now, the deal is$44 million. And you get to finish your senior season of soccer. And then you'll come join me at Snapchat about three months from now. And I was like, yep, sounding good. Everything's feeling good. And he He goes, I don't want to wait that long. I want you to come join me next week. If you quit soccer, forego your senior season, I'll give you 10 million more cash. So it'd be a total price of$54 million. Oh my gosh. And when he told me that, I mean, like I think of how much professional athletes get paid a game.
12:51And I'm always like, wow, if that person makes 10 million a year and they play professional football, that's like a million dollars a game. I mean, that's kind of the situation. I mean, you probably, I don't know how many games you have in soccer, but$10 million for a season. Well, it was, yeah. And you're a college soccer player and you've been doing it for three years. So what happened?
13:10Garrett Gee:I remember how it felt because when he said that, I literally felt this weight on my heart of what it would feel like to accept that offer. And it was very clear in my mind, the decision that I wanted to make. And so I just spoke from the heart and I said, thank you for your offer, but no thank you. Let's keep the price at 44 million. I'm going to go finish my senior season of soccer. I'll see you in three months. And he said, okay. And we hang up. And as soon as I hung up with him, I'm like feeling good. I call my co-founder, my good friend. And I was like, hey, you're not going to believe this offer that just came in.
13:47Garrett Gee:Evan just offered us 10 million more if I were to quit soccer. And like all the flowers and blessings to my friend who understands like me and how my mind works. He understands like I don't make decisions based on money. there's something more valuable to me. And so he didn't like get mad at me or even question my motives, but rather he just like basically painted the big picture. And he's like, Garrett, I get where your heart is at, but you need to understand like that$10 million isn't just for you. There's a lot of us involved. And as soon as he said that, I felt so bad. I was like, oh my gosh, I've messed up.
14:18Garrett Gee:Like I truly, I was apologizing. I said, I'm sorry. I realized what I've done, I'll fix it. So then I call back Evan and I yet told him another. I feel like there's a lot of lies in these stories, but I feel like the message underneath is like there's the intention of why I was saying what I was saying. And once again, I said to Evan, I said, hey, as soon as I hung up, I felt too much excitement to come join you at Snapchat. If that offer is still on the table, I'll quit soccer. And let's seal the deal at$54 million. And he's like, deal. So that's when the deal was set in stone, solidified the sale, sold it for$54 million.
14:57Garrett Gee:but the crazy like plot twist to all of this was if you would have asked me at that moment, like how long do you think you're going to work at Snapchat? I'm like, I don't know. It's just a new adventure. Like I'm in it like maybe two years, maybe five years. Like that would probably would have been my answer like two to five years. I remember day one of orientation when they sat me down and explained how like vacation days work and time off. And I was like, what are you talking about? Like I can't go on vacation whenever I want. Like someone limiting my freedom was like new to me. and then it was also really interesting I had never worked for somebody else like that and how quickly I went from just like feeling so confident so free and my opinion when I would explain my confidence like my opinion was solely based on like me and what I thought about myself and I think that's like a really healthy place to be because then outsiders can't determine your self-worth and your value how quickly I started to not live for myself but live to impress my boss we have to impress evan i cared so much what he thought about me my work my value all that and i hated that and it just started to like seep into my being like poison and i knew i had to change and get out and so i had been there all of three months and i just knew like i need to quit so it was the very next day that i went and i quit and evan was very understanding he was really cool i really do like appreciate my entire time with him i learned a lot from him and really look up to him.
16:22Garrett Gee:It's just, um, and he said it himself. He's like, I knew when I met you, it was a long shot to get you to like work beneath me. Yeah, exactly. Um, and he's like, so keep in touch if you want to come back. We've got a spot for you, but like, go like onward. And that very next Sunday, I go to church in California and my old soccer coach is at that church. Oh, wow. From, from BYU. Yeah, that I quit. I literally had just like quit like three months prior, go to church. And he's like, oh my gosh, like coincidentally. And he's like, how's everything going? And I was like, I accidentally, I actually just quit.
16:57Garrett Gee:And he's like, well, almost like as a joke, he's like, well, if you come back to Utah, you can join the soccer team. Season starts next week. Oh my God. I was like, wait, wait a minute. So I remember going back home and telling my wife, this is the best. Like, wait, wait, wait. I might be able to, what's the phrase? is like have my cake and eat it too. And so, I mean, everything had aligned except I didn't have the blessing of my wife. She's like, look, I don't want to go back. It sounds, it feels like a step backwards. Don't want to go back to Utah. I don't want to go back to college. Like it just feels like a step backwards in life.
17:32Garrett Gee:And I just pleaded with her and I was like, look, you let me do this and I'll let you choose whatever you want to do like for the next chapter of our lives. And she's like, all right, deal. And so got to go back. my senior season of soccer just absolutely epic i love it um and then that's when sparked bucket list family travels because i played my senior season of soccer and at the end of that i was like all right promise is a promise like jessica what do you want to do next with our lives and she's like i think i want to do a little bit of traveling oh a little bit of traveling don't say that to a to an entrepreneur extremist a little bit of traveling so that's how bucket list got started.
18:10Hello everyone. I decided not to take advertisers for this first season of No Magic Pill. Instead, I want to use a break to talk about a few things that have had a huge impact on my mental wellness journey. The first thing I spoke about in my episode with Michael Pollan, it's an AI therapy app called Sonia. Now I was super skeptical when I first heard about this, but I met the founders at a mental health conference. They encouraged me to try it. They said it was HIPAA compliant, totally secure. I've been using it for six months now. I still have my therapist but I don't know about you but like at 4 a.m.
18:43when I wake up with a ton of anxiety or I'm up late at night ruminating about something I wish I hadn't said like my therapist isn't available at those times of day so that's when I go with Sonia and it has had such a huge impact on my mental health so the company just launched it's in the Apple app store and they let you try it free for a couple of weeks so whether you have a therapist or not it can be so helpful I've told all my friends about this my dad's using it my sister-in-law and I'm even using it like a life coach as well as a therapist like I tell it like hey send me a text on Mondays and Wednesdays and make sure that I'm actually in the gym so I want to show a real short clip of me actually using Sonia so you can get a feel for it.
19:25Amir, what's on your mind right now? Oh um I'm just feeling a little stressed about things right now because I feel like I've got so much going on and I really they don't know how to prioritize it. When everything stacks up at once, it can blur what actually matters and make that old not enough story get louder. Let's slow this down by picking one thread to start with, what feels most pressing in this moment. The important reframe is this. The projects did not cure the depression. They arrived because you healed. And when you overwork to prevent relapse, you actually undermine the things that keep you well, like sleep, presence, movement, and connection.
20:04When that edge shows up, It is a signal to reduce load and restore choice, not to push harder. You realized after you sold your company for$54 million that you were now rich in money, but you wanted to make sure that you'd be rich in life. And I think, was it you and your co-founder made a list?
20:22Garrett Gee:Yeah, it was that same co-founder. He and I got together because it was really, honestly, it would almost be treated like a case study because there were three of us co-founders and we all got the exact same amount of money. and I remember even though I had started the company and worked on it for like six plus months and then brought them on board again we just thought this was going to be a small college project so we split it evenly and I remember somebody asking me like hey you didn't know this was going to be as big as it ended up do you have regret and I was like what do you mean regret and I said to them I was like look I just made more money than I would have ever imagined I'd have to be a very sick person or just really upset with myself if I was disappointed or sad at how much money my like friends also got out of this deal because it was life-changing for all of us.
21:07Garrett Gee:But it was a cool case study because you take three young people with three very different like mindsets and personalities and give them at the same age and same stage of life where I think we all had two kids at this point and give them the exact same amount of money, the exact same amount of life-changing money. And one of them just kind of like settled down and lived a very moderate life because that's who he is. and it had even been like, there's a story where the priest or the bishop in his church had reached out to him and being like, hey, people have noticed you've been out of work for a while.
21:40Garrett Gee:So we wanted to like help you with groceries. And he was like, oh, I'm good. I just live very simple and like moderate, you know? And then my other co-founder, I mean, he's just so brilliant and tech savvy but he's a risk taker and a gambler and just such an entrepreneur that he went deep into crypto. Oh, wow. And we would joke like, hey, you're either going to be 10 times wealthier than me or you're going to be living on my couch. Let's see how this one pans out. And props to him. He ended up 100 times wealthier than me. But it was he and I, his name's Kirk, we met and he's just one of my best friends.
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22:15Garrett Gee:And it was like a week after the acquisition happened that he approached me and he was like, all right, Gary, I've been giving a lot of thought and I feel like we need to come up with like some rules and standards that we can hold each other to. And the way that he would pose the question was, imagine if there's somebody who has no money, but he has a strong marriage. We now have a lot of money, but if we have a broken marriage, who's wealthier in life? We might be richer, but who's wealthier? And the same could be said for health and this and that. And so we came up with a list that was like, the seven ways that we need to make sure that we are wealthier than a poor man is what we called it.
22:51Garrett Gee:Because we have this huge asset, this huge blessing that's come into our life. Like shame on us if we let ourselves not be wealthy in like the true sense of the word. So what were those seven things? Oh, goodness. For sure it was strong marriage. Then it was strong relationships with everyone else in our circle. Being a meaningful part of community or whatever community that we're a part of. It was health. And health was broken down into three categories being spiritual health, mental health, and physical health. The last one was a really important one to me, a huge lesson in my life since then.
23:24Garrett Gee:and that was freedom. Freedom, okay, got it. And that was something that he taught me early on because I thought freedom was just basically more and more money. And I think there's a beautiful visual bell curve you could imagine, whereas you get more, and it could be said for a lot of things, especially like money and fame, that as you achieve more money and more fame, you should become happier and happier and happier. But there's a natural bell curve that exists in the universe. And it's different for everyone. Like my appetite - I mean, I'm the poster child of that, right? I had someone come over$600 million and then several years later, you know, it made a mental hospital.
23:59Garrett Gee:And it's interesting though, because that number for you, whether it was 600 million or for that number is different for everyone. And I think it's been an important thing for my wife and I to understand the differences in our bell curve. Yeah. Because I would say fame is an interesting one. Yeah. I think maybe we could blame it on the Filipino in me, but I think I have a large appetite for fame and my wife's is like much lower. Okay. So if we're going to continue to grow like on social media and this and that, we just need to be very mindful of like, even if it's making me more and more happy, I got to be aware of like where she's at on her scale.
24:33Garrett Gee:Totally. And once it starts to bend for her, I got to be wise enough to like halt on mine. Totally. And the same goes for money and all of that. Wow. I love that. I mean, I think having those values is so key. And I love how those values plus your promise to your wife led to the creation of the bucket list family. and when I think about values and like, how do we, how are we guided in life? You know, earlier today, I got to show you and Jess the quote in my office, you know, the Chateaubriand quote. And that quote has really been a guide for me. And I'll read just a little excerpt from it, not the whole quote, but it goes, a master in the art of living draws no sharp distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation.
25:20He hardly knows which is which. And I feel like as I've gotten to know you, as I've observed your adventures, it really seems like that quote really epitomizes the way that you guys have lived your life. Do you see a distinction between your work and your play?
25:38Garrett Gee:For sure. It's probably something I'm most proud of in life. And I would try to instill this in my kids it's it's insanely hard to achieve to accomplish that yeah to make your work your hobby and your hobby your work and your passion and let everyone else try to figure out what you're doing and blur all of those lines i'd say the thing that it it takes a lot of courage because to chase your passion is like this the scary thing um to me it's it kind of feels like common sense of like wait so you can either try to make it in like the corporate world and just working up the ladder and you might fail anyways and you're going to hit your life along the way.
26:13Garrett Gee:So it feels like maybe a win, but pretty lose the situation. Whereas if you're chasing your passion to the fullest, definitely you might fail. But like what a one win win situation, because if you do fail, at least you've like pursued your life, like doing what you love. So to me, it sounds pretty obviously, but it does regardless take a lot of courage. But the most, the most, I would just say, like if I were trying to teach my kids how to accomplish this and achieve this level of freedom is just an insane amount of hard work. Yeah. Yeah. It's funny. I just realized I didn't share this when I showed you the quote, but the other reason why that quote is really interesting is when I posted that quote on Instagram, it's the only time a video of mine has ever gone viral.
26:54As a guy who every video goes viral for you. I mean, you post a video of our surf trip and a million people watch it. But yeah, it was so random. The other day I posted it and normally I get like, I don't know, 10, 12 ,000 views. And I think it's up to 600 ,000 views. just on that quote.
27:09Garrett Gee:There's just a lot of like beautiful truth. And I think that should be like the goal for everyone, right? In a perfect world, like everyone gets to spend their lives doing what they're most passionate about. Well, okay. So speaking of things going viral in social media, one of the reasons I was really excited to have you on is I'm trying to understand my relationship to social media. You know, for three years when I was really depressed, I did not post one thing on Instagram because I was ashamed. I really just felt like, what am I going to say? I can't be honest because here I am. I have all this money.
27:39I have these healthy kids. Like, and I'm going to talk about my mental health. Back then I thought that I was ashamed of my mental health. And so I didn't post anything. And then once I started feeling better, I felt this like deep responsibility to share with other people. Cause I realized, gosh, if I had found someone's Instagram account and they were honest about what they were going through, that would have helped me a lot. So now I am doing social media and I'm having fun with it. But also I find that sometimes it takes me away from being present in the moment. So here I have the bucket list family dad.
28:08So, you know, how do you navigate staying present with your family while also making continuous content with them in it?
28:18Garrett Gee:Great question. I do remember when we first started and my wife said, let's do a little bit of traveling. My entrepreneurial mind went to like, okay, what do I do? Like, I'm not going to go on vacation. That's just not my style. Like, I just love creating. So that's when we came up with the name The Bucketless Family. And I started a YouTube channel on Instagram. But I can truly say in 2015, like the word influencer didn't exist. Yeah. And so my motive with it was to create a family journal. Like that was it at its basis. I will admit and say I had the definite foresight to think like, this is where I think social media is going.
28:55Garrett Gee:And rather than just going and traveling and paying for these like expensive experiences and vacations, let me see if I can start to reach out to airlines and resorts. So I was like influencing before. Yeah, you were getting your life sponsored in a sense. Yeah. And I'm telling you for about a year of me hitting up brands, they'd be like, nah, like that's not a thing. Like I would try to teach them like, hey, why don't we do this? I get a lot of exposure. You pay for marketing, like market through me and this and whatever. And we just got shut down for like a year total. And then slowly as it became a thing, brands would start to say yes.
29:28Garrett Gee:Like they wouldn't even host us for free. They would just give us a discount and then they would host us for free. And then over time evolved, then they would start to pay us to do it. And so my wife and I, we had agreed that we would take the money from the acquisition and we would set it aside and put it in like safe savings and investments. and if we were going to travel, we would sell everything, which was did a yard sale and sold two cars that got us$43 ,000 and from that we would travel for as long as that lasted. So she had budgeted and planned about six months of a little bit of travel and for me, I took it as a personal challenge because I was loving it.
30:01Garrett Gee:I was loving the travel, but most of all, I was loving the time with my wife and kids. As a dad, that meant everything to me and when I was building my app, I was spending way too much time at the office So I didn't see him the other side of a working dad that doesn't see a lot of his kids. And I knew in this new chapter of my life, like what I wanted to do different. And that was be present and spend time with my wife and kids. And so we were just documenting it as like family home videos. While at the same time, my entrepreneurial mind was like, how do we do this? And it was pretty cool to see like the$43 million, like running out, running out, and then start to slow down as we got like - The$43 ,000.
30:36Garrett Gee:Yeah, sorry. The$43 ,000. Yeah, I said$43 million. I was like, I hope it wasn't right now. That's a different channel. I haven't seen that one. As the$43 ,000 continued to run out and run out, as these brands started to give us discounts or host us, the leads slowed. And then as we started making money and getting paid, then it ramped up. And I'll say we turned Bucket List into a very successful business. Totally. Based on that, never touching the acquisition money. That's amazing. So as an entrepreneur, that made me super proud. But like I said, the thing looking back now to answer your question is the thing that has meant most to me is like as a dad, I would argue to say like no dad in history has ever been able to spend as much time with their kids, you know, doing these like exceptional experiences and creating these memories quite like I have.
31:27Garrett Gee:It's the best job ever. So going back to the quote, it's like, is it a job? Technically, like it's what supports our family, but it just feels like the dream situation. one of the stops during our travels was we were starting to figure out like should we settle down and have a home base for like three years we were straight vagabond no home traveled to 50 countries and then my daughter wanted to like go experience regular school about kindergarten age so we started to talk about like where do we want to live and settle down and so we had gone and checked out portland oregon and my wife really loved it my daughter went to school for a bit and she was loving it and then i went and i applied it for a job at nike and i was like yeah well like new experience.
32:04Garrett Gee:Let's go for it, whatever. And I got the job and I was going to be like an entrepreneur in residence, just building new tech within Nike. And the final interview with the head honcho, and he is like, well, we think you're great. Like, let's make this happen. And then he asked me, what kind of salary do you need to make this a reality? And as a joke, I said to him, you just need to pay me more. That's better than traveling the world with my family for free. And I said that as a joke, but as I like heard the words come out of my own mouth, I was like, what am I doing? Like, I'm getting paid to travel the world with my family.
32:39Garrett Gee:Why would I take this job? And the next day I sent him an email and I'm like, I'm sorry, I declined the offer and I didn't take the job. Yeah, well, I mean, sometimes you have to say things out loud and sometimes you have to be faced with a hard decision before you realize what's in front of you. Totally. You know, I think that's, you know, for people who are listening and watching, like really listen to this because i've learned this lesson several times in my life where i am like making plans like you're moving to portland your kids in school you're getting the job like you're fully committed to something and it's not until the moment you have to sign on the dive line where you're like no this is not right it's so interesting i mean i would love to do a whole another podcast with someone who can help us with gut instincts and understand the microbiome and and the connection to the heart and all these things, because I can just think of several times in my life where I've gotten to that final, I'm actually going through something right now where I have to make a decision.
33:33We'll talk about it tonight at dinner. And where it's like, it comes to the final moment when you say, you know what, actually the right thing for me is this. Totally. And it's often not. And so one of the things I love -
33:44Garrett Gee:And even just like, I think that's a helpful thing when you either like say it or pretend like you made the decision, pretty quickly your body will react like, whoa, that is not right. Exactly, and listen, it's like, Like, you know, there's the great, the body keeps score. There's so many books on this. I mean, you know, no magic pill. This podcast is all about mental wellness. And it's part of mental wellness is learning how to really listen to your body. And oftentimes it's once you have to say it out loud, once you have to feel like you've committed to the decision. And so what I like to tell people is like, you know, if you're really making a hard decision, like make it in your mind a week before you actually have to make it.
34:18Tell your friends you've already made it and see how it feels. And if it doesn't feel good, then you still have budgeted some time to change your mind. And so I think that that's really, really important. For me, it's always helped too.
34:32Garrett Gee:The ability to think, I don't know, the word that comes to my mind is sincerely. And by that, I mean look at the situation for what it really is. Was it about a job between do I want to go work for Nike or this? What was the underlying desire there? And for me, probably at its core, it just came down to freedom. and there's like, which one gives me more freedom, especially with my family. And then it made it an easy decision. Cause if you were like salary, this salary, that like, that's a difficult decision. But if you can look at the big picture more sincerely and be like sincere with yourself and what you really want out of this, makes the decision way easier.
35:05This year, I met some engineers from Nike who invented a new type of office chair that has not only changed my life, but actually saved my back, especially because I am on about five hours of Zoom calls every day. The MoveLab chair has two different pivot points under the seat, which keeps your body in continuous micro movements all day. The founders told me it is the equivalent of taking 3 ,000 steps and all the lubrication of your joints and the blood flow is why my back no longer hurts and I can focus on my work so much better. I love this so much that I actually joined the team as a co-founder and I will be sending one to every person I know when we launch this fall.
35:48If you're interested in learning more or pre-ordering one, we only have 500 in the first run. You can check us out at movlab.com and that's spelled M-O-O-V-L-A-B.com. I decided not to take advertising for the first season of No Magic Pill so I could actually use these moments to talk about something I'm super passionate about. Now one of those things is my morning routine and every morning it starts the same way. I drink morning water. I take this packet, I pour it into this bottle and I drink it. Now what's in this packet? It has creatine, L-theanine, magnesium, many other supplements, electrolytes, basically all the things that I used to have to take so many supplements for.
36:32I mean my kitchen counter, it looked like a pharmacy. I mean had bottles of pills and pills and pills and half the time I would even forget to take them. So now it's all in the simple formula that my friend Austin created, and I do it every day. And this month, we're giving everyone a special offer. Go to morningwater.co forward slash nomagic pill. And when you sign up, you'll get 25 % off your first month. I hope you enjoy it as much as I have. Now, I do want to go back to social media, though, because you just talked about how it's been so positive in your life. And I totally see that. But also, like, what are your concerns?
37:09Like, you know, you hear of like child stars, like in terms of movie stars. And your kids have become like child social media stars. And, you know, your daughter's now 13, right? You have a teenager. I mean, does she have her own social media account? How are you thinking about that? How are you thinking about the fame that's created through this? Because I think there's a lot of parents that are listening to this that either their kids are just getting a phone for the first time. Or they're just talking about social media. and I would love for someone who's so ingrained in it to tell me and us listening, like how do you think about this in terms of when they have had such a positive experience with social media?
37:50But we also know there's a dark side to it too.
37:53Garrett Gee:Totally. And it's interesting how much has changed because my answer back in 2015 was like, this is a great journaling tool. Everyone should do it. And I was literally taking a photo of each of my kids once a day and posting it so I could like remember them at every single church. it has evolved into the beast that social media and technology is today. And I have a really strong opinion about it. Because I feel like nobody on this planet has benefited more from social media than me. Like I know exactly how much goodness it can bring into your life. And so I think people would be surprised to hear that my default answer is no, like no social media.
38:31Garrett Gee:It's bad thing. It's default terrible. Like it's just not healthy for the human soul. Yeah. And so that's, that's always like my default is to like start there and then figure out like, okay, if you really want to do it, then figure out a way, like, is it good for you? And, and how you can, how can you do it? Because I think when I say it's not for everyone, I think the really good example is as simple as this. Like if somebody in your comments, like tears you down and you just got people like trolling you does that affect you at all does it affect you for 10 minutes does it affect you for a week like it's different for everyone and you just got to know like that's going to be a part of it and what are you willing to like give up or is it going to ruin your whole weekend or whatever yeah and for me like me personally the worst of it it might affect me for like five minutes yeah and you have such a strong sense of self and i think that has been forged through all these amazing experiences in your life.
39:29But for a 13 year old, for your daughter.
39:31Garrett Gee:Oh yeah. See, you know, and I would, I would never want her to be a face that. And so the default with our own kids is the answer is no. And we'll probably address it like when they turn 16. And at that age, we'll then have a conversation and see, Hey, is this right for you? Here's the pros and the cons and like, let them kind of make a decision, but with our strong parental guidance. but it won't even be a question until then. I could probably make the prediction now just knowing my own kids that my daughter at 16 probably won't want it which is probably why she could have it if she did want it because she would have a very healthy relationship with it.
40:08Garrett Gee:So if she decided that yeah I want it and this is how I'm going to use it I would support her. Whereas thus far and we'll see he's got a long ways to go but my second child who's currently 11 if he wanted it I'd say no this is not for you just knowing how emotional he is. Totally. I mean, that's - It would not be for him. My 11-year-old son, he has a phone now because his mom and I are divorced and we need a phone to be able to talk to him. But I absolutely do not think social media is for him because he's so sensitive. He's so, and I just think it would be crushing if someone said something negative in a comment.
40:48Totally. And I think most kids, That's why I think we have to be very careful as parents with this because most kids, I mean, that's where more bullying takes place. That's where, I mean, you know, my whole journey on enough, you know, and this idea that, you know, I never felt that I was enough and I didn't have to deal with the comparison to, you know, of social media. But now when I go and talk at high schools or with young students about their, you know, kind of journey on if they feel that they're enough, so much of the lack of feeling enough comes from social media and comparing their friends.
41:22Oh my gosh. Yeah, totally. You know, you brought up the comment about like, you know, if the comments, if a negative comment hurts you, you know, for more than five minutes or whatever, then that's probably a good sign that this is a dangerous tool.
41:35Garrett Gee:especially because I think like if I were to explain like why it only affects me for like you know sometimes five minutes it would be a combination of like you said being self confident like you know basing your self-worth on yourself but the other part of it is just kind of knowing this the actual situation like if somebody is going to come and try to tear you down and that's where for me that's been the hardest part of like seeing trolls and hatred on social media is it doesn't affect me how I think about myself, but it does negatively affect me and how I just kind of like see the world. Because when there's that many people just like throwing hate out, you realize like they're the ones that are hurting.
42:16Garrett Gee:And that makes me sad to realize like there's that many people out there that are in such a painful place that like that is their outlet. And there's no way I believe, I refuse to believe that that's like natural human instinct is just to be like throwing hatred. It always comes from a place of like hate and hurt. So if there's that many people out there hurting, that makes it really sad and difficult to witness. You experienced this one time I know of very intensely with the infamous throwing your son off the cliff. I mean, for those who don't know this story. It's a good example of all of this.
42:50Yeah, it's a very good example. It's probably the best example, at least I know of, in your history. What happened? Why did you get so much hate on this? What really happened? Let's clear the air here. Great question.
43:02Garrett Gee:All right, let's clear there on that one. So we were at Lake Powell, very beautiful place in Utah, and I was teaching my kids how to cliff jump. And I've done the same method with all three of my kids. And my kids— I like that you call it a method. Like he has a—this is a man who has a method on teaching their kids to cliff jump. Exactly. Okay, great. For sure. And I'm telling you, like, talk to anyone who knows my kids. Like, they're the most fantastic, phenomenal, brave, like, adventurous kids. They're so great. So the method works. specifically when it came to cliff jumping it is like the most dangerous thing someone can do when they're cliff jumping is like hesitate and like they go to jump and then they hesitate I almost did this in Fiji and then they slide down the cliff or they don't jump far enough like that's when it's the most dangerous once and that's where like funny enough it's like the most daredevil kids that have confidence are actually the safest it's the kid that's being like overly cautious and safe like usually is the one who breaks an arm yeah and so with my kids I'll like get them to the edge.
44:03Garrett Gee:And if it's their first time, I like let them sit there and like really like soaking in. Tell me the quote in your gym. Oh yeah. Stop trying to skip the struggle. Yeah. So eventually, like if I'm cliff jumping myself, by the way, I'm terrified of heights. Yeah. And if I'm cliff jumping myself, I'll go, I'll look over the edge, I'll make sure it's safe and then I'll go chill out. And then when I know it's time for me to jump, I'm like going to that edge and I'm just jumping because I don't want to just soak in like the fear. Yeah. The first time I go with my kids, I kind of take the opposite approach.
44:34Garrett Gee:And I let them sit there and just like just dwell in it and feel it and like get the worst of it. And then after doing that, if they're still ready to jump on their own and sound inconfident, then I'll let them jump. But if they're not, then what I'll do is I'll like hold them. And this is like with their permission. I'll tell them, like explain how it's going to go down. And I'll toss them off the cliff for a few reasons so that I know that there's no hesitation. I know they get a far enough away from the cliff. And it's all from like a safe height. Like if I were to throw them or if they were to belly flop, like they're going to be safe.
45:03Garrett Gee:It'll hurt them, but they're going to be perfectly safe. Like I'm never, ever going to like actually try to harm my children. Sure, of course. And so we're there in Lake Powell and I did the exact same thing. We go up, this is a pretty safe distance. And I'm with my seven-year-old and he was crying in the moment because he wanted to jump on his own. He was so scared and he would stand up and he would go and then he would cry. And he was crying because he was like kind of like frustrated with himself and just scared in the moment. and I was just sitting there being patient. Like the clip on Instagram, I don't know, it was a minute long, but it was probably like 30 minutes of me just like patiently waiting for him.
45:36Garrett Gee:And then I told him, I'm like, look, I'm not gonna let you jump because you're scared enough that you might hurt yourself. I'm gonna toss you. And he's like, okay, you know, like go for it. And that sort of trust between a parent and a child, like that's not born overnight. Like that's a whole lifetime of me challenging them and helping them and showing them that like I've got them safe. And so as soon as I said that, he's like, all right, let's do it. and I go and I toss him and he screams because it's a cliff and then he falls in the water and he came up with a big old smile and then he probably did it 10 more times on his own.
46:09Garrett Gee:Like the method worked beautifully. Success, the method worked. So what happened on Instagram? The internet chose to just clip. I mean, I shared the process. It was a beautiful, beautiful video. I was very proud of it. I think it was People Magazine, shame on them, were the first ones to like clip just like the specific part. And then the headline was so gnarly. It was like, Influencer Dad, which personally I hate the title Influencer. It's like, Influencer Dad, Chuck's Crying Child off Dangerous Cliff. And I kid you not, that story went viral. Oh my God. We had fans DMing us from Uzbekistan and Switzerland and Korea and Turkey.
46:53Garrett Gee:This story was global. That's a great headline. But I'm telling you, I just didn't mind it to the point where I kind of fed the beast. And I would just repost it and kind of chime in here and there just to stoke the fire being like, you guys are silly. And I kind of liked it because I knew that there were certain parents out there. And you could go to the comments every time. And people would be like, I came to this article expecting to see an influencer chucking his kid violently off a cliff. And they would see a beautiful father-son moment. Yeah, yeah. And I'm like, yeah, I love this. Like, I love what we're sharing around the world.
47:27Garrett Gee:Like, let's go. And so I would poke the bear and stoke the fire. I love it. Thank you for sharing that story and clearing the air. And, you know, I do think it, one of the reasons I want to bring it up wasn't just because we were talking about social media, but also just like as a dad myself with my 11-year-old and my 8-year-old, like I'm really navigating right now how much to push my kids. and especially if they're kind of hard chargers like we are and you know kind of alpha parents is like you know you want your kids to really have these experiences like my son is great at basketball but for some reason right now he's like really concerned about joining the team and so i'm kind of having to push him to join the team and i think that that's one of the things that i'm trying to figure out is like okay like how where is that that that boundary around on pushing them so much to where they're too uncomfortable versus, you know, kind of making them try things.
48:19Like I'm even trying to figure out like, how do you even do this with food? With my daughter, she doesn't want to eat. Like, how do you think about, you know, kind of the trying new things? Because obviously you and your family do a lot of trying new things.
48:30Garrett Gee:Well, it's funny you bring up food because we made it like a family rule early on, especially with our travels. Like we're not going to like McDonald's or Pizza Hut. Yeah, yeah. And so we made the rule, like, you don't need to eat all of it, but you need to try everything at least once. So like try a bite and then you can like push the dish aside, but you like always got to try. And the beautiful thing is you do that enough times and kids start to realize like, oh, actually how many times I've tried something thinking I was going to hate it. And it turns out I love this. And so that kind of bled into a lot of areas of life.
48:57Garrett Gee:And so we do a similar thing where it's like, I think trying something for a season is a good example. There's been a lot of times where our kids just did not want to do it. And by the end of the season, it's like become their life. yeah um the tough thing for me as a parent and i think probably a lot of parents face this is like i think so highly of my kids so i just know like their potential in my mind is just like up here yeah and so i'm trying to push them not because i have high expectations for them yeah it's just because i yeah i just think the world of them yes but i say that's a struggle for me because i have such high like you know love and admiration for them a lot of times that feels like a lot of pressure so the challenge for me is always making sure they understand like why i'm pushing them and it's out of like love and not expectation and that what i want for them is the experience not the achievement achievement yeah like enough don't go to basketball because like you need to win the championship like go to basketball because like what a great experience in life like go be a part of a team have that camaraderie not because i expect you to go win the championship like you might win you might lose that's not the important part yeah i mean that's such a big part of my enough journey with my kids and just letting them know that you know whether they you're the top player on the water polo team or they just try it they're enough either way because our culture is so geared towards achievement and i think as parents like what we need to do and what i try to do is you know really think about like the values not the specifics but like what's the overall values of how we're going to run our family like i actually i'll show you when we get done with this interview right when you walk in our front door and if you saw it you saw it there's seven yeah right yeah so so when my son first born was born um i took a paternity leave and two days after i sat down i was like you know what for every company i've ever started i've sat down within the first week and wrote a mission statement and core values and i put it on the wall and the whole company culture is based on that starting a family is no different yeah yeah think about it right and so you know our our mission statement is to live courageous lives with grace and moderation.
51:04And I really thought a lot about that because I wanted our kids to be courageous to try new things. I wanted us to have grace when people make mistakes. And I knew we had all these resources because of Tom's and I want to really make sure that there was moderation. And then our values are put family first, be present, give generously, love ourselves, others, and the planet, invest in personal growth, be curious and make time for play, which is one I think you really like um but you know I would say like for people who are listening or watching like that is probably one of the greatest things I've ever done as a dad you know is by just sitting down and getting really clear you know and if your kids are older I'd say involve them in this you know my kid was just born and my other daughter wasn't born yet yeah but as the kids have started to be older and now summit at 11 when he walks in the front door and he looks at that like I think he's holding me accountable to that oh totally for sure you know like he's holding me accountable to, you know, continuing to give generously.
52:03I mean, he's all, he has such a big heart. He's like, how can we help these people? How can we help these people? Why don't you help these people? You know, it's great. And now, and then like, you know, making time for play. Like, I mean, they definitely, my daughter like wants to be on the trampoline for six hours. You know, dad, time for play. But I really think like if, if someone, this is a, this is a tip sometimes on the podcast, I like to think about, okay, what can someone leave with? And I think you have shown that, you know, really being clear about what your values are has really guided your family and the culture of your family.
52:32And then I have found that this exercise has been so helpful for me. And so I'm curious, like, sometimes we do our values because we learn them from our family, you know? And so we emulate things that worked really well growing up. Oftentimes, you know, and this is often the case, we do the opposite because something didn't work. Like, what was it like for you growing up? What was your upbringing? Because I don't really know this.
52:56Garrett Gee:This is a great question. I would say this, there's a long list on both sides of that. Like the list of things that I learned from my parents because my parents were so amazing and did such a good job at them is a very long list. And then unfortunately, there's like an equally long list of things that I think they did very poorly. And I hated about my like upbringing. And like were really difficult for me that it'd be curious. I don't know if I could tell you like off the top of my head, which one shaped me more like the good list or the bad list. I'm always interested in a combo of both. I could tell you probably which one drives me more.
53:37Garrett Gee:And it's the negative list, like the things that were difficult. Well, I mean, that's what this podcast. I mean, a lot of this podcast is about is helping people who are either struggling, stuck, having a hard time. So I would love, you know, so much of your life is about the positivity. but you know what are some of the things that were difficult that maybe have driven you and have shaped who you become and also just like how did you get through those hard times so my parents divorced when i was nine years old and my dad remarried okay and a woman came into our lives who um was just just for lack of a better word like quite evil and and uh i i knew at the time like I'm in junior high and high school.
54:18Garrett Gee:Can you tell that at age nine? Or is that looking back? Honestly, no, I knew at the time, like I hated life and I felt terrible inside and I didn't feel safe in my own home. And I was just like walking on eggshells and just like living life in fear and like hatred. And that like, I knew that existed. The interesting thing was, it wasn't until my oldest child, Dorothy was born, when I like held her for my first time, immediately I felt this like new type of love that what I there's almost like it was taught me two things immediately like like lightning bolt to the heart and that was this love that you're feeling is the same love between God to you and then this love is what every parent should have for their child and in the weirdest way in that exact moment I came to the realization of like i grew up in an abusive household and that's often what happens the love that i should be having from my i would spend like holidays with my mom and have a great relationship with my mom and love her dearly but the house that i was growing up in was my dad and my stepmom yeah and it was my stepmom that like it doesn't matter who your parents are whatever household a child is in they should be receiving that parental love yeah and it was in that moment that i realized like not only did I not receive that, but I was in an abusive situation.
55:45Garrett Gee:Physical or emotional? Mostly, mostly emotional. Okay. And honestly, there's times where I wish it would have just been physical and not emotional because at that age, like what you can do to a child to put them through like nonstop years of emotional abuse, like, I don't know. But the saving grace for me was at that age is also when I met two friends, just two guys in seventh grade. I was that kid sitting alone at lunch and they invited me to sit with them. And that quickly became not just my best friends, but like whether they knew it or not, they were like the angels of my life who saved me in a time where like I didn't want to be alive.
56:28Garrett Gee:I didn't want to be going to school. And you were in seventh grade when this happened? I think this goes back to like, you know, we hear a lot as parents say like just how important it is of your kid's friend group. I think at the age about seventh grade, I've heard a lot of stories since then. I've shared sometimes my journey of that is like such a pivotal age for kids. And I think it's mostly based off of friends. As parents, you want to think that like you're the number one influence in your kids' lives. I think so often, so often it's the friends. Yeah, yeah. It really, I mean, it really, really is.
57:03I mean, Tony Robbins has said multiple times that if you wanna understand the trajectory of someone's life, look at the five people they spend the most time with. Unfortunately, your stepmom was one of those people. But then also, God, universe, whatever you wanna believe, sent these two angels and these friends in. And that counteracted some of that, obviously.
57:27Garrett Gee:um there there a good summary of like the situation was I remember there was one night that was just so terrible in my house that I ran out of my house ran away from home and went over to my best friend's house it was middle of the night yeah and I'm like knocking on his window and I remember his parents like woke up he let me in I go in and I literally just like flopped down onto his bed and I'm crying and his parents come downstairs and they they see me and I don't know now that I'm a parent I think there could be a lot of people out there that would be like hey troublesome kid from a troublesome house like stay away from my angel like stay away from my house but how much that family welcomed me in like I owe them a lot because of how much they truly like saved me and saved my life at that age how I don't know it's been an interesting situation where now if you were to ask me like I feel like there's a lot of people who would say hey Garrett what you should do is like completely forgive your stepmom and just move on because you're wearing more of a burden than you are and I like I might be wrong but this is how I feel I pretty quickly correct them and be like no if you knew how much of a drive yeah like that pain that lives inside me, like that, that's my like origin story.
58:46Garrett Gee:That's my like superhero origin story. And I think that's a scenario for a lot of people when something traumatic happens, you can either take that pain and it's your origin story to become a villain or to become a hero. But like that level of pain and trauma, it's going to change you and you get to choose, you get to choose villain or hero. And I'm really proud of how much I've taken that pain and just used it as like a driving force to try to be a hero in every way possible and so i i truly like i hope i never forget the feelings that i felt you know growing up because i never want my own kids or anyone out there to like feel that level of hatred and pain yeah i mean do you still talk to your stepmom no it was it was a crazy i just for the sake of this yeah i don't know if i've ever shared this it's just a oh we love stuff that's never been shared on no magic pill here There you go.
59:37Garrett Gee:Get this. You said the magic words. We're all leaning in. So I'm now a senior in high school. I've lived with this person for six years. Like the most crucial, we call them the dark ages. Yeah. My dad and I were in Utah and we were going up to Idaho because my cousin was going on a church mission. So we were going to go say goodbye. So we were going to drive up to Idaho, spend the night and come back the next day. This is going to be like a 12 hour trip. It was going to be me, my little sister, my dad and my stepmom and my stepmom, last minute says, hey, I'm not going to go. You guys go ahead.
1:00:10Garrett Gee:Go ahead. Have a great time. Okay. And her saying, go ahead. Have a great time. Yeah. That's how mean she was. Like the fact that she's like, have a great time. I was like, what's gotten to you? Like you never say anything nice. Yeah. The fact that you said have a great time. That's a little weird. You're in a weird mood. Okay. Anyways, whatever. We drive up to Idaho. We return home 12 hours later and our house is empty. She had completely taken everything, moved out, like furniture. Everything was gone. In 12 hours. It was impressive. In 12 hours. She's gone and I haven't seen her since. Wow.
1:00:42Well, I mean, that sounds like a blessing. I have. Honestly. Yeah, like, I mean, yeah, I'd say take it all.
1:00:49Garrett Gee:I remember our family came together that night. Like even my older siblings, I'm one of six, like had gone off to college and lived in different, like we all came together to be there. And it was, we went around in a circle. My dad's like, I just want each person to go and say like, how are they feeling in the moment? And one by one, each of us kids said, I'm sad for like my dad. This was his second divorce and we just want you to be happy. And then my oldest sister, who's like pretty hardcore and just a boss and says it like it is. She's like, can I just point out? Nobody is sad that she's gone.
1:01:18Garrett Gee:Everyone is sad because for our dad. And she's like, this is a beautiful thing. This is a good thing for our family. That's amazing. Well, during that time, you talk about these two guys that you've met in seventh grade. Are those guys still in your life? Yeah. Yeah, Alex Madsen and Morgan Lyman. And I saw them last week. Oh, yes, I love it. They were with me in Samoa. Oh, really? And I mean, just best friends for life. We were really close. That's great. Well, it's so important to have those male friendships at all stages of your life. And as we get older and inevitably, we're gonna deal with stuff.
1:01:54Aging parents, for me, I've been through two divorces. Those guys have been there for me. and I'm so happy to hear what started in seventh grade has, you know, has continued to blossom into this deep male friendship. Totally, totally, yeah. They've been a rock in my life for sure. That's awesome. Now, there's a lot of people I talk to, mainly guys, but men and women, middle age, that feel like they had these great friendships in seventh grade or in college. They come out of college, they start working, they start a family, and they kind of, those friendships kind of fall by the wayside because they're just other priorities.
1:02:30They got to make money. They got to take their kids to school. They got to keep a good relationship with their wife. You know, what would you say to someone who's listening that's maybe like, man, like, I can't find those seventh grade friends anymore. Like, I've let those friendships pass and I'm feeling kind of lonely or I'm feeling a little bit, you know, down and my kids are getting ready to go to college
1:02:50Garrett Gee:and what am I going to do then? I mean, I think you nailed that on the head, but as soon as you said priorities, it comes down to like what you care about most. Yeah. And that's been it for my wife and I. Not just like to have strong friendships, but like I want my wife to have her own strong friendships and her own strong girlfriends. Yeah, exactly. So important. And then, I mean, for my birthday, she knows she flies out my two friends to come be with me every year in Hawaii because she knows that's what I want most in life. Yeah, that's awesome. And so it's making that a priority. And like, yeah, to anyone watching or listening, I think that is the greatest like medicine, therapy, all the above that you can do is to have those relationships because it's not only like the foundation for you that can be like the rock of your life.
1:03:38Garrett Gee:But I also think there's a very key aspect when it comes to lifelong friends that you were friends with as like children because you get back together and you become children again. Like when me and my two buddies are together, we're goofing off and joking and playing like we're just kids again. I love it. Well, I'm going to throw out a challenge. I was at a men's retreat a couple years ago when I was kind of having a hard time. And this guy, Andrew Horn, who put it on, put a challenge out. And he said, I want you right now to spend an hour. And I want you to think of five friends that you in your life that you have maybe have, you know, kind of drifted a little bit.
1:04:15but you really wish that you had them back in your life in a more meaningful way. Don't text them. Don't call them. Don't send them an email. Send them a video note. So make a video. In less than a minute, tell them why you're thinking of them, you know, why you miss them, and one way that you would like to, you know, rekindle the relationship. I love that. Anyone who's listening, I'd say just even if you do two or three guys or girls or whoever it is, but do it after the show and you'll be amazed at the response. When I did it, some of the guys, you know, immediately were like, man, I feel the same way.
1:04:54Like, let's go play golf next week or let's, you know, let's find a way to go camping. Let's get our kids together. I mean, it was, I did have one person respond with like, oh, thanks for the super intimate video. Random awkward. You know, there was no awkwardness at all. And I really think it's a great challenge. Like I always try to, you know, once again, and have things that people can take away from the show. And hearing how important this was for you, knowing how important it's been on my journey, especially through the dark times, just make those videos and see what happens.
1:05:23Garrett Gee:I also think you pointed out something really good where you'd send out that video and then it would lead to a camping trip or a hangout or getting together. I think a lot of people just kind of wait too much for stuff like that to come along and be invited when they could be the person to plan it and set it up. And I'll do this multiple times a year. I'll put together some sort of experience or trip or something and then invite a lot of people. And because people are just busy with life, I'll get a lot of no's. But like, yeah, the people who know, know to say yes, because it's always just such a meaningful time together.
1:05:55But it doesn't have to be expensive. It doesn't have to be far away. You know, it literally could be you're going camping, you know, or just in nature, especially, especially for men. I think nature is so important. So I'm really excited to hear from people that do this. And so if you do, send me a message on Instagram and tell me how the experience was and what your responses back were. I love that. I'll do it as well. As soon as you brought it up, immediately multiple names popped up in my mind that I'm going to do it. I'm going to do it for a couple too. It's great. Okay. Well, you just got, speaking of friendships and kind of male bonding, I love that you're literally coming straight from playing a professional soccer match representing Tonga.
1:06:34Is that correct? now you're 39 years old right so when i think of a 39 year old athlete i think of retirement i don't think i'm gonna start playing professional soccer at age 39 like like tell how'd you get to do this and like what itch are you scratching by doing this at 39 for real as well said that that's a
1:06:52Garrett Gee:good way to explain it is a definite i mean i would argue it's a itch that like every athlete that never went pro like always would you know um it all came about because somebody reached out to me on Instagram and said, Hey, I'm part of a professional soccer team in Tonga. And we just qualified for the first time ever in this OFC tournament where we might qualify for the club world cup. And it allows us three international players. And we'd like to invite you to be one of them. Wow. And I was like, no questions asked. Like, yeah, I'm in. Yeah. When really the questions my mind is like, why are you inviting me?
1:07:25Garrett Gee:I'm old. Like, you know, I never went pro you could be inviting most like anyone. Like, why are you inviting me? But again, no questions asked. I just said yes. And then once it was like the second conversation, I was like, I actually do have some questions for you, almost like demands. I'm like, I'm in, but if I'm going to do this, I would like to, cause I like immediately go to their Instagram page and see like the vibe of this team. And I was like, all right, you guys need new jerseys. I'll sponsor the jerseys. If you don't have a sponsor, like I'll pay for them. I want to design three new kits for you.
1:07:55Garrett Gee:And you mentioned three international players. If I can pick them, then like I'm in, even though I was in no matter what. And so I did it. I sponsored new jerseys. We designed three new kits for them. And then the player that they let me bring along with me, I invited one of my childhood best friends that we grew up playing together, Morgan Lyman. He and I grew up playing together our entire lives. Amazing. And I told him, and they said, oh, amazing. Like, what club did he play for? And I just said, I like, look, he makes me a better man and a better player. If you want me at my finest, you're going to take him.
1:08:29Garrett Gee:Amazing. And just left it at that. I love it. because that's the truth of it. And I mean, props to us. We went into this not knowing, like, do our bodies still work? How can we play a whole 90-minute soccer game? Are we going to be the worst ones on this team or the best? Are we going to get any playing time at all? And so it just went into it like completely blind. And he had never been to Tonga before. The tournament took place in Samoa. That's so cool. Were your kids there? Did they see it? Yeah, yeah. So Jess and the kids all traveled all the way out to Samoa. Our other best friend, Alex Madsen, who I mentioned, he came out with one of his sons and just made a whole, whole experience of it.
1:09:06Garrett Gee:The love and support there was like at an all time. And also there's so much like silliness to the story of like, like any true professional athlete in their prime could look at me and being like, yeah, keep calling yourself a pro athlete. Like you got to play in one tournament where I get all that. And I'm like, I don't care. Zero shame here. Zero pride. I love the experience of it. And that's like so much of how I'm living my life is like, you know, just embracing these experiences that come my way. So yeah, I love it. I like rock my own jersey all the time. I'm super proud of it. It's great.
1:09:39I mean, that's really one of the main reasons I wanted to have you on the podcast because, you know, having watched your life on social media from afar and then meeting you in person, you in person are exactly everything that I hoped you would be in meeting you. And, you know, and I think today I've been so grateful because, you know, we've talked about some hard stuff. We've talked about, you know, parenting, you know, but I think the overall theme that I find from you that I want people to take away and think about and goes back to one of the challenges earlier about the family values is like really take some time to be intentional about your North Star.
1:10:18Because I feel like whether it was the story of, you know uh selling your company or it's how you think about parenting or it's you know all of these things it always comes down to you know like like really a north star you know and i think that life goes by fast we're all moving we're all at different stages um and it's easy to have this excuse of like i'm just in the grind you hear well you are if you choose to be you know and and i'm not saying that there aren't tons of pressures and work and different things and life situations, but it doesn't cost any money to grab a journal, which I know you do a lot, grab a pen and write down like, what are the values that are guiding the decisions I'm making?
1:11:01You know, like we all started with your list of the seven things on how to be rich in life. And if there's anyone I've met that's rich in life, it's you. And I hope that anyone listening to this can learn from that. And I just want to thank you so much for being on the show. And, you know, also I always say is like, if whether it's making the video for your friends, you know, which I hope everyone listening does, because it's going to be so fun to hear the responses, you know, or it's making a family mission statement. Like there's a lot of people that need this message. So please share this episode with someone else.
1:11:34And I just am so, so grateful that we got to have this conversation. If this episode spoke to you, please share it with a friend, family member, or someone you love. Because No Magic Pill is not just a podcast, it's a resource to help us all live better lives. Hit the subscribe button so you never miss an episode and let us know what you think by leaving a comment. A quick note that this episode is for informational and entertainment purposes only and is not intended as medical advice. Always consult a qualified healthcare professional regarding any medical questions or concerns you may have. There's more No Magic Pill with Lemonada Premium.
1:12:19You can listen to every episode ad-free, plus subscribers also get access to exclusive bonus interview excerpts from select guests and special behind-the-scenes content. Just tap that subscribe button on Apple Podcast or go to LemonadaPremium.com to subscribe on any other app. You can also listen ad-free on Amazon Music with your Prime membership. No Magic Pill is a production of Lemonada Media and the Enough Foundation. This show is produced by Wubatu Shimalash, Catherine Barnes, and Keegan Zema. Additional production by Ivan Karayev and Kristen Lepore. Post-production by Oranda Studio, Jackie Danziger is Head of Content at Lemonada Media.
1:13:09Executive Producers are me, Blake Mycoskie, Jessica Cordova-Kramer, and Stephanie Whittles-Wax. Special thanks to Jillian Delorio, Jennifer Song, Maggie Wertz, Andrew Fine, James Johnson, Devin Robbins, Emily Ledbetter, Chris Orwig, Sean McGurk, Jasmine Burgess, and the entire Enough Foundation team. The Enough Foundation's mission is to spread reminders in every form, bracelets, messages, actions, and community until feeling enough becomes the cultural default. To learn more, visit weareenough.co. If this episode spoke to you, please share it with a friend, family member, or someone you love.
1:13:54You can help others find our show by leaving us a rating and writing a review. Thanks so much for listening and watching. See you next week.
From the publisher
From the outside, Garrett Gee’s life may seem like a dream. He spends his time travelling the world with his wife and children, documenting their adventures on social media as The Bucket List Family. But behind the polished exterior is a family who works hard to live their values each day. Blake sits down with Garrett to discuss the diverging paths they took after selling their companies for life-changing amounts of money. Plus, they dissect the dark side of social media, including the times Garrett and his family have gone viral for the wrong reasons.
In this conversation you’ll learn:
– Garrett’s shocking take on social media
– The incredible story of how Garrett sold his company
– How to define your family’s values, and live them each day
– How adventure and play can be part of your family’s life at any budget
You can learn more about Garrett Gee and The Bucket List Family at https://www.youtube.com/c/thebucketlistfamily.
Enough Foundation's mission is to spread reminders in every form — bracelets, messages, actions, community — until feeling ENOUGH becomes the cultural default. To learn more, visit weareenough.co.
Produced, Directed, and Cinematography by Wubetu Shimelash / IG: Wubetu Shimelash
Disclaimer: No purchase necessary. While supplies last. Visit http://www.weareenough.co/rules for full terms.
More information on Blake’s other projects here:
Morning Water
Morning Water is a daily hydration formula that restores energy, balance, and performance with essential electrolytes, minerals, and nutrients in one simple routine.
To learn more, visit morningwater.co and use code NOMAGICPILL for 25% off your first order.
SONIA
Sonia is a conversational AI companion designed for emotional support. Through voice and text, it offers guided wellbeing sessions, including meditations, journaling, personalized recommendations, and practical exercises.
To learn more, visit www.soniahealth.com and download it on the App Store.
MOOVLAB
At MOOVLAB, we bring health and wellness to your workday.
MOOVLAB - the answer to sitting is moving.
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Disclaimer: This episode is for informational and entertainment purposes only and is not intended as medical advice. Always consult a qualified healthcare professional regarding any medical questions or concerns you may have.
Chapters:
00:00 Introduction: Garrett Gee Life’s Adventure
01:38 The Surf Trip: Garrett & Blake’s Blind Meeting
4:41 Pushing Yourself To Try Hard Things
5:39 Garrett’s Revolutionary Deal With Snapchat
15:07 Benefits in Living For Yourself
17:41 The Start of The Bucket List Family
18:04 Sonia
20:03 Rich in Life, Not Money
22:54 Garrett Shares His 7 Life Values
23:29 The Universal Bell Curve
24:34 How To Work Hard & Play Hard
26:37 Social Media vs Being Present
31:00 Coming To The Final Realization: Garrett’s New Beginning
33:12 Blake’s Advice On Making Hard Decisions
34:59 Moovlab
35:56 Morning Water
36:52 Kids Relationship With Social Media
42:34 Garrett Tells His Kids Cliff-Jumping Dilemma
47:24 How Far To Push Your Kids Potential
50:25 Why You Need To Define Your Values
52:31 Garrett’s Origin Story: Villain or Hero?
59:19 Revisiting His Past: Garrett’s Life Lessons
1:02:05 How To Find Your People
1:06:17 Garrett’s Pro-Soccer Dream Turns Into A Reality
1:09:33 Find The Intention In Every Action
1:11:31 Ending
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