What the Summer of Strikes Means For The Broader Economy

30 Oct 2023 · 40 min

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Odd Lots Podcast Episode Summary

Episode Title

What the Summer of Strikes Means For The Broader Economy

Episode Overview This special episode of Odd Lots, hosted by Bloomberg's Joe Weisenthal and Tracy Alloway, was recorded live at the Bloomberg Screentime festival in Los Angeles. The discussion centered around the recent strikes by Hollywood writers and actors, and featured Omair Sharif, founder and president of Inflation Insights. The episode delves into the economic impact of these labor actions on the local and national economy.

Key Themes and Discussions

  1. Overview of Strikes
  2. Recent Strikes: The conversation highlights the ongoing strikes in Hollywood involving the Screenwriters Guild, Actors Guild, and the United Auto Workers (UAW).
  3. Economic Context: The strikes are set against a backdrop of rising labor actions across various sectors in the U.S.
  1. Economic Impact of Strikes
  2. Data Analysis: Sharif discusses how labor stoppages are recorded and shows that about 11,500 writers and 160,000 actors have been on strike.
  3. Job Market Effects:
  4. Limited immediate impact on unemployment rates, as many actors work other jobs.
  5. Notable job losses in California's motion picture industry, with approximately 17,000 jobs lost since April.
  6. Overall, the unemployment rate remained relatively stable despite the strikes.
  1. Inflationary vs. Deflationary Effects of Strikes
  2. Strikes Following Inflation: Historical trends indicate that strikes usually increase in frequency after inflationary periods, as workers seek to catch up on lost wages.
  3. Wage Dynamics: Successful strikes may lead to wage increases, but the impact on inflation is complex and varies across industries.
  1. Wage Disparities in the Entertainment Industry
  2. Actor Earnings: Data revealed that many actors earn around $15.70, placing them in the bottom tier of wage earners within their industry.
  3. Comparison with Other Jobs: Actors often take on part-time jobs (e.g., bartending) which offer similar wages, affecting their count in unemployment statistics.
  1. Union Dynamics and Trends
  2. Union Membership: Despite high-profile strikes, union membership in the private sector has declined from 6.5% to 6% over the past decade.
  3. Solidarity Among Unions: Successful negotiations in one industry may inspire actions in others, as seen with the UAW negotiations.
  1. Future Considerations
  2. Impact of Inflation: If inflation continues or escalates, workers might push for more strikes, impacting economic activity.
  3. Lag in Economic Indicators: The podcast discusses the potential time lag before strikes significantly impact employment data and broader economic indicators.
  1. Local and National Economic Ramifications
  2. California's Economy: The strikes could lead to a significant GDP hit in California, projected at 2%, while the broader national economy may see minimal effects due to its size.
  3. Spending Patterns: Money not spent on movies may shift to other sectors, mitigating some economic losses.

Conclusion The episode emphasizes the intricate relationship between labor actions, economic indicators, and public sentiment towards unions and workers' rights. As the conversation unfolds, it becomes apparent that while the direct impact of these strikes may be localized, their implications could resonate throughout the economy, especially if inflation rates remain high.

For listeners interested in visual content, a video stream of the episode is available on [YouTube](https://www.youtube.com/watch?v=dXuwK7Wq-60).

Key Takeaways

  • The economic impact of strikes can be complex and multifaceted.
  • Wages for many actors are surprisingly low, reflecting broader trends in the entertainment industry.
  • Union activity is rising, but actual membership in unions remains low.
  • Economic repercussions of strikes may not be immediately visible in unemployment data but can impact local economies significantly.
  • Attention to inflation and economic conditions is critical in understanding the future landscape of labor negotiations.

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Additional Resources

  • For more insights, visit the [Odd Lots blog](https://www.bloomberg.com/odd-lots).
  • Join the conversation in the Odd Lots Discord community at discord.gg/oddlots.

Feel free to reach out for any further clarifications or discussions on this topic!

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Transcript

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0:00You're being sold an AI future where you're obsolete or irrelevant. That vision is wrong. At Palantir, they're building AI that helps workers and unlocks their full potential. American workers are our nation's greatest strength. AI shouldn't eliminate them. It should elevate them. Palantir is here to tell their stories. From factories to hospitals, AI is freeing people from drudgery, letting them do what humans do best. Create. Solve. Build. Palantir, making Americans irreplaceable.

1:01you, it's the card that gives back all you put in. Learn more at chase.com forward slash reserve business. Chase for business. Make more of what's yours. Accounts subject to credit approval. Restrictions and limitations apply. Cards are issued by JPMorgan Chase Bank and a member FDIC. Hello, OddLots listeners. Producer Carmen here. This episode was recorded on October 12th at the Screen Time Conference in California and before the UAW reached a tentative agreement with Ford to end their strike. Thanks for listening.

1:41Hello and welcome to another episode of the Odd Lots podcast. I'm Joe Weisenthal. And I'm Tracy Alloway. You are going to be listening to a special episode of the Odd Lots podcast that we recorded live at the Bloomberg Screen Time conference in Los Angeles in early October. That's right. Odd Lots takes Hollywood. We are speaking to one of our favorites, Omer Sharif of Inflation Insights, and we are talking to him about the macro impact of some of the recent strikes we've seen this summer from the Screenwriters Guild, from the Actors Guild, as well as the United Auto Workers. Take a listen. Omer is one of our favorite economists that we speak to regularly on our podcast, where we typically cover markets, finance, and economic stuff.

2:26That's right. And today we're going to try to join the two worlds of entertainment and Hollywood with more of the macro economic stuff that we do on a day to day basis. Right. So obviously one of the big macro stories here is the ongoing strikes. We got the news last night. The actors are continuing the strikes, despite the fact that, you know, maybe it was expected to wrap up sooner. There's also more strike activity nationally. We also found out yesterday Ford expanding its strike. So we're going to try to balance out the two stories, talk about what we've learned so far from the economic impact here locally in L.A.

3:02and Southern California and what that might say for the rest of the country. Yeah, let's do it. O'Mara, thank you so much for coming here and making the time and chatting with us. Yeah, nice to be back again. So let's just start with like a basic question, which is, you know, the two strikes, one just wrapped up. Is it showing up yet in economic data? Yeah, so, I mean, we have some national reports we can look at that show some of the impact of at least the writer's strike. There's some data out there right now in terms of work stoppages. So any strike that's more than a thousand people gets recorded by the government.

3:33And some of that data started to show that about 11 ,500 writers were on strike beginning in the June number. So we have seen it over the months. and we've now started to see that impact in the same work stoppages report, for example, showing 160 ,000 actors on strike as well. And of course, it records a whole lot of other strikes as well. So that's probably the main place where we see it. We haven't really seen it quite as much in terms of unemployment just yet. And there's a few reasons for that. I mean, you can imagine, especially with the actor strike, you know, actors also tend to work other jobs, right?

4:06There's very few full-time actors. And so if they're working other jobs and they're making money, they won't be counted as unemployed. And in fact, in one of the surveys, the household survey, depending on how you answer the question about whether you have a job, were you at your job, are you available to work, there's sort of a list of questions you have to answer. And in order to be counted as unemployed, you sort of have to hit all three of these questions perfectly. So unless people answer it in a certain manner, they will not be counted as being unemployed. The one area also within the household survey where you do see the impact is, you know, the number of people who have a job but who are not at work due to a labor dispute.

4:45So that is a very, very specific category that they do capture in the BLS, and that is starting to show some of the impact right now. But, you know, more broadly, we haven't really seen a big increase, for example, in jobless claims. We haven't seen a huge move higher in the unemployment rate data itself, whether that's nationally or even really within LA or California. Wait, can I ask a very basic question? Maybe it's a stupid question, but what does the literature tell us about whether strike action is inflationary or deflationary? Because I could see you, you could possibly argue it both ways.

5:19So if it impacts output, then maybe prices go up because supply of a given thing is in shortage. And of course, If it's successful, then presumably wages for some workers go up. But on the other hand, if things aren't getting done, if things aren't getting made, then you would assume that's a hit to economic activity. Maybe people aren't getting paid. So maybe it's deflationary in that way. Yeah. So one of the interesting things about the strike activity is it typically tends to follow inflationary periods. So it's not that the strike itself isn't causing prices to move higher. where it's that there may have been shocks, like so, for example, the oil shock, now the last couple of years with COVID, that caused prices to shoot up, workers fall behind.

6:04And then eventually that leads to more and more strike activity. So that's the first thing I would say that it really tends to follow big price increases. The question of whether then eventually the pay raises you get afterwards, you know, typically you don't see that as much in the inflation data. I think this time certainly could be different, given, you know, we've got strikes on multiple fronts. And I think the auto sector is the most obvious answer. But that's partly because we're still recovering from a lot of the supply chain issues that, you know, you guys have talked about on the show many, many times.

6:33So when you think about autos, for example, you know, auto production is only just in the last six, seven months gotten back to where it used to be before COVID. So to get a hit now to production is potentially someplace where you could see inflation pop up for new cars, for used cars and other places. But typically you don't see as much of that happen post the resolution of the strike. Right. OK, well, on this note, you know, I realize we are at an industry conference, so I won't ask you to opine on whether or not the writers and the actors strikes are justified. But walk us through what the actual data tells us about wages for this particular subsector of worker.

7:12When I started digging into this, I was actually very surprised to find out some of these numbers. And I think in part because when, you know, I remember hearing about the actor strike initially, and I just remember thinking, well, you know what, I think Tom Cruise is going to be fine, not a few months of pay, right? But what you generally don't tend to think about is all the other thousands upon thousands of actors who are not, you know, the A-list celebrities who are in the magazines and so on. And so I started to look through the wage data. And I said, you know, how much do actors actually make?

7:38So for those of you who can see this chart, the top chart is just showing you a very specific industry, right? So this is the motion picture and video industry. This is where you'll find actors, but also everything from, you know, folks who work in lighting to editing and so on. So the actors are way down. They're way down. So the lawyers are top. They are, yeah, they're just below data entry and amusement park workers and so on. And they make about, you know,$16.70. And that's the median. So half of them make more than that, half make less than that. But$16.70 is where they fit in. Yeah, number one, you would not be surprised, you know, you're not going to be surprised is lawyers in the motion picture industry.

8:15But actors are way down. They're in the bottom 20 % of all workers when it comes to wages in the motion picture and video industry. And another chart I wanted to look at was to say, okay, well, if this is the median, how much do people at the bottom end make versus the top end? And the second chart down there shows you actually the green bars of the US as a whole, so all actors across the United States, and the red is specifically for the LA, Long Beach, Anaheim area. So that's a local look. And you can see locally, the median is actually only about$15.70 for the LA area. So below the$16.70 we see for the industry as a whole.

8:54But look at how little variation there is at the bottom end. If you go towards the bottom 10%, you're still only at about$15.60. So only about a 10 cent difference between the bottom 10 % and the middle. Even at the 75th percentile, you only move up to about$16.70. So only about a buck more per hour. Fast forward to the 90th percentile. Now you're up into the 70s. And for the U.S. as a whole, you're up to over 110 bucks. So you really, you know, if you're an actor, essentially, unless you are in that top 10 percent and quite honestly, probably that top 1 percent, your median wage is probably going to be around that 15 to 16 dollar range, whether that's a local number or whether it's national as a whole.

9:38One of the reasons we love talking to Omer is the level of data that he comes equipped with the numbers. Tracy once wrote an amazing article about mayonnaise inflation. And Omer like do all the different like categories within. He's like, well, you might want to look at like the fats and oil section of the producer price index and the PCE. It's, you know, mayonnaise is captured here. One of the things and you mentioned it, that many actors have other jobs. So even if they're striking, they're not necessarily going to be counted as unemployed. And looking at these wages, I imagine that these other jobs that they can pick up, service industry jobs, pay pretty close.

10:17Like they're probably not taking a big economic hit. Yeah, that's right. So, you know, here I wanted to take a look at some of these other areas where you would see, you know, again, as I mentioned, very few actors are full time actors, right? It's part time. You're taking other jobs. And so I took a look at sort of some of, you know, just picked out randomly some of the areas where you see actors tend to work. And so you'll find places like, you know, occupations like, you know, bartenders, servers, real estate agents is a very popular one in L.A. at least. And so here you can see this is local.

10:50These numbers are for local for L.A. County. And so, again, the actor is$15.70 an hour. Servers are about$15.15 an hour roughly. Bartenders, you know, a little bit above that, about$15.35. Substitute teachers,$23 an hour. Real estate agents around$31. So, you know, that's why kind of the median is as low as it is because some of the other occupations here are, you know, whether it's bartending or working at a restaurant, also tend to be on that lower end of the overall spectrum. So that's partly why you're seeing that number be so low. But again, I think when you look at that distribution, unless you are in that top 10%, the bottom 90 is going to be about 15 to 16 bucks an hour, which tells you just how tough it is to kind of make it in that industry.

11:38Because it's not like if you're in the middle, you're making 15, 20 bucks more than if you were at the bottom. And there's basically no difference. There's the bottom and the top, and most people are on the bottom. Yes. That's my takeaway from your chart.

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13:18Go to public.com slash market and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash market. Paid for by Public Investing. All investing involves the risk of loss, including loss of principal. Brokered services for U.S.-listed registered securities, options, and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA, and SIPC. Crypto trading provided by ZeroHash. Complete disclosures available at public.com slash disclosures. You knew I used to be a substitute teacher, right? Yes, I was aware of this. Were you also a struggling actor?

13:50I was never. Actually, kind of. But no, just see, I give a shout out to the substitute teachers as a former sov. Yeah. OK. Fair enough. So one thing, actually, going to Joe's point about mayonnaise and all the different data sets that you can look up. One of the things I learned about inflation statistics doing that article was that there are these qualitative adjustments that the Bureau of Labor Statistics does on these numbers where they will look at probably not mayonnaise, But they'll look at something like a refrigerator and say, well, a modern refrigerator is so much better than a fridge from 1985.

14:28It can do so many more things. And so we have to adjust the inflation calculation. I always wondered, for something like movies or TV, can they do the same type of qualitative adjustment? How would you actually measure that? Yeah, to the best of my knowledge, they don't do anything. Services in general tend to be very, very difficult to quality adjust. Some exceptions can be things like your cell phone service, your wireless plan. You get a certain amount of data through it. If that data increases or decreases, they can sort of measure what that would, quote unquote, cost. For movies, though, I think it's, as far as I know, they don't do anything with that.

15:10And in general, services activities are very tough to do. So they really try to stick with goods, as you mentioned, like televisions, refrigerators, cars. The new model, your car comes out. It's got more bells and whistles than the last one. They can look at how much the manufacturer spent on adding better technology to that vehicle and sort of remove that from the price to say, hey, this is the quality adjustment. Services, though, it's very difficult to do. OK, so the BLS isn't watching all the new movies and going, wow, these special effects are so much better. We need to adjust our inflation method.

15:47You know, it's a good question. I will ask them when I get back to work tomorrow. This is the other thing we've learned, by the way, is that the BLS is great. They'll just you can call them up and just ask a question about the economic data and they'll walk you through it. They're happy to chat about it all the time. You mentioned, OK, so unemployment not really showing up in the data. Are there any other sort of like statistics in the regional economy where you can see some effect from work stoppages or certain types of sectors? I mean, I have to imagine, you know, obviously the not shooting affects more than actors, affects makeup people, affects other production people.

16:22Are there other areas or other data sets you can look at to see how the strike is having an impact or percolating up there? Yeah. So actually, you know, if you look at industry employment numbers, right, so specifically here for California and you can look at, for example, sort of the film and TV industry and you can tack on also there's another industry that captures independent writers and performers. So if you kind of combine those two big industries and say what's going on in the job growth in those two sectors in California, since April, so the strike started early May, writer's strike at least, since April combined, they've lost about 17 ,000 jobs.

17:00And most of that has been in the motion picture industry, less so on the independent writer side. But it is clear there that you're seeing some impact in terms of layoffs that are happening. So that's one area. But the second area also is that activity in general in the industry has been contracting probably for the last year and a half. So, you know, I'm not going to, you know, you mentioned earlier about are the strikes justified or not. I don't know if I want to go down into that rabbit hole. But what I will say is that in general, I really like the way Ellen Stutzman, who was the chief negotiator for the Writers Guild, you know, they're criticizing the writers about striking at a time when things are tough for the streaming services and so on.

17:40And she said, look, our job is to ensure that our guild members have good jobs and share in, you know, the value that we create as writers, regardless of whatever it is that the industry is doing. And what the industry has been doing in terms of film and TV is, and you mentioned shoot days earlier, so this is a good number to look at. From 2015 to 2019, before COVID hit, the average number of shoot days in California every quarter was about 9 ,500 shoot days. Real quick question, who tracks the shoot? So this is Film LA. You can Google them, you can find these numbers, they're all available publicly.

18:14And so if you want to get a permit to shoot a commercial, a TV show, whatever, you go through Film LA. So they can track who's shooting, how often, how many days and all that. So typically, on average in a quarter prior to COVID, it was about 9 ,500 days. Obviously, COVID, nothing happened. It went to zero. But by the middle of 2021, we were back to about 10 ,000 days of shooting. Since the end of 2021, so this is about the last five quarters before the strike began, shoot days have fallen every single quarter. As of Q1 of this year, shoot days were 20 % below the five-year average from 2015 to 2019.

18:49So, you know, even before the actor strike started in July and the writer strike started in May, activity had been sort of on a pretty steady downtrend for almost, you know, just over a year, really. So there you can see that, you know, things were already kind of difficult for the industry as a whole before the strikes began. And so that's one area we can see it clearly. You can see the employment numbers as well. But interestingly, as we've talked about, because writers can work other jobs, you don't see it, for example, in the jobless claims data. You haven't seen such a big spike overall. You don't see the unemployment rate in California moving.

19:25So in April, it was 4.5%. Now it's 4.6%. The one thing I would caution is we only have data for California through the month of August. So it's only been about a month since, you know, the actor strike started. So it might just be a matter of time before we start to see it over the next couple of months. But on the actor side, it might just be a little too early to really say. This was going to be my next question. I'm getting the sense that there is a lag involved here, partly because people do have more than one job or actors typically have more than one job. How do you kind of gauge how long that lag might take until you start seeing more of a stark impact on the numbers?

20:05So I don't know exactly what that lag would be, but I think if I wanted to try to track, you know, when is this starting to show up? I would be most closely watching the weekly data on unemployment claims, especially, you know, granular digiting down into L.A., what's happening in L.A. County. partly because the workforce here in that industry is roughly, I think, about three and a half percent of all jobs in L.A. are either in that industry or, you know, in that independent performers. So those two areas you want to watch and if you start to see it happening in L.A., you know, I think it'll be obvious with the jobless claims data when that starts to show up.

20:41It's tough to say because people can transition from acting into other areas as well in terms of those part time jobs. we talked about. So you mentioned earlier that you have to answer three questions in order to be counted as unemployed. Do you know what those questions are out of curiosity? I knew this was going to come up. I should have memorized these. So one of them is, you know, do you currently have a job? The answer would have to be no. Are you available and looking for work would also have to be no. And the third one I'm blanking on right now, but I will get back to you on it. Okay. Two out of three is pretty good.

21:15I want to go back to a bigger picture thing you said, which I think is really important, which is that historically strikes are not the catalyst for the inflationary period, but come after them. And of course, that makes sense. People feel that they're like falling behind. People want to like get their share. And there's this whole idea of like, you know, inflation in general is often like a battle over a result of different competing claims on money. Can you talk a little bit about the big picture, like historical trends of what we see? I know that like strike activity is picked up a little bit, but it's nothing like what it used to be like.

21:46Talk to us a little bit more about that theory of labor tension strikes as a sort of post inflation phenomenon. Yeah. So obviously there's been a ton of attention on unions. Yeah. And strikes the last year or so. What's interesting is if you actually look at the percentage of workers in the private sector who are part of the union. In 2012, it was around six and a half percent. It's actually down to six percent now, which is not something you would necessarily know. So these are people who are in a union. Yeah. Employees who are in a union in terms of all private sector employment. OK. So out of everyone who's working in the private sector, only about six and a half percent of people were part of a union.

22:28Got it. Ten years ago. OK. And now that that share has gone down to six percent. So even though they're getting a lot more attention, that that share of folks who are in the union has actually gone down. The number of people who are currently on strike is about 210 ,000 roughly. That's not even as high as it was several years back. It's nowhere near the several, you know, five, six, seven hundred thousand in the 80s. We could potentially, by the way, get there. There's, you know, the possibility that these 75 ,000 health care workers at Kaiser might strike. Obviously, the UAW is not completely striking.

23:03That's 140 ,000 people right now that, you know, I think only about 15 ,000, 20 ,000 of them are on strike. So we could potentially get to a number that's been the highest since the early 80s. But I think part of, you know, what's going on there is, one, I think, given what's gone on through the pandemic, obviously, there have been a lot of changes in the labor market in general, everything from work from home. But also during that period, a lot of workers, frontline workers especially, continue to work. And, you know, companies did extremely well in terms of profits. And so a lot of these folks are coming back now and saying, like, you know, we ought to be sharing in some of that record profit growth that we've seen over the last several years.

23:42And you can sort of see this in terms of opinions about unions, which used to be much more negative. They're enjoying, you know, some of the best support they've had in decades from the general public, if you will. So that's that's one part of it. Also, I think the other element here is that when you think about some of the industries where we're seeing strike activity, they are undergoing transformational changes. When you think about writers and actors, yes, of course, it's about better pay and about residuals. It's also about the use of AI. And people want to figure out how is that going to impact me down the road.

24:18In the auto worker strike, yes, about better pay and pensions and benefits. Also about EVs. You know, how are the change to electric vehicles going to impact workers? So a lot of these places are seeing transformational changes that are coming. And, you know, workers are trying to figure out how exactly they can sort of protect themselves in that sort of environment. So, yes, there's been a lot of activity. I think the profit story is big. I think obviously inflation is a huge, huge part of that story. For a couple of years, real wages were declining very, very sharply. If you actually look at autoworkers, for example, you go back to 2008, they took a lot of cuts to help the industry survive after 08.

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24:57And if you look at their real wages since then, they're still down about 10%. So they're asking to sort of, you know, be made whole and then some at this point, given profits that we've seen at the autoworkers. Yeah, they also created that sort of tiered system for autoworkers. OK, so some common themes running through the Hollywood strikes and the auto workers strikes, such as, you know, obviously inflation's been picking up, real wages going down, transformational change that is this big question mark for the respective industries as a whole. But how much of a read through can we get from the actor and writer's strikes and the economic impact so far to the UAW?

25:38Because as you point out, it feels like the situation of someone who's making cars versus someone who's writing scripts or is a part time actor. It feels different. Yeah. So look, I think you can't even get a read through from the writer's strike to the actor's strike, let alone to the UAW. I think what I would say in general, the underlying theme has been so far this year and parts of last year, you've seen some unions, even if they didn't necessarily strike, win some really big concessions. So think about UPS and the Teamsters. They threatened to strike, ended up not striking, but they won some really big gains for their workers.

26:17The pilots didn't strike, but United, Delta ended up with 40 % raises over the next four years. so you've seen these unions sort of rack up win after win after win really big unions rack up these wins the writers is one element where you know five months ago people were wondering what could they actually get out of this and they got a fair bit of what they wanted out of it but it's tough because now you know as you know from yesterday the negotiations are off right now on on the actor side of things so it's tough to get a real read through even within the same industry, but I would say so far, I think union after union is inspiring the next union to take on the challenge because they have racked up a lot of wins this year.

26:57UAW is also a little bit different in the sense that the way they're striking is targeted, right? So it's a very different approach than what the writers did, a different approach than what the actors are doing as well. So it's hard to say if we can really take what happened with the writers and the resolution on the writer's thread and say that there's something there to learn with respect to the UAW other than, hey, these guys also got to win. You know, we should continue to kind of fight. So there's an audience question. You know, you mentioned that even prior to the strike, that the number of shoot days in the area had been trending down.

27:34I think you said for five straight quarters. How significant just is like the health of the entertainment industry for California? Well, if you look at shoot days, it's not going great. Right. But, you know, being down 20 % versus what we were doing in, you know, five years prior to COVID is a pretty significant. And by the way, that does not include the second quarter, which is when the writers' strike began. So that's going to plunge. Yeah, it's going to plunge. And we don't even have the data yet for after the after strike. Right. That's going to essentially plummet. But even by the second quarter after the writers' strike began in May, so you only really had one month, April, where you probably were shooting, we were down to about 6 ,500 days, which is the lowest since prior to 2015.

28:12So you're seeing in general a year and a half of an industry that's been struggling. And I know throughout the day people have talked about streaming and how the challenge is there. So I would say that the industry has been, especially when you think about shoot days also, they've been losing shoot days, especially in commercials. Think about commercials for anything from like shooting a car commercial or so on. They're losing business to places like Georgia. You know, Georgia has got something like about a billion dollars in tax credit that they gave out last year. And so that's, you know, they're losing commercials to other parts of the country.

28:51Shows are also being shot elsewhere. So there's been a steady sort of, I don't necessarily want to say exodus, but some, you know, folks who are - Erosion. Yeah, erosion is a better way to put it. So, you know, there's definitely a struggle going on right now, I think, more broadly speaking for the industry. You know, you mentioned this idea of maybe some of the hot union summer that we've seen is being caused by people looking at the wins from other labor organizations and thinking like, well, you know, maybe now is our chance. And of course, you also mentioned that a lot of strike activity tends to follow on after periods of high inflation for obvious reasons.

29:30What would be the catalyst for some of these wage pressures to die down, I guess? Like if we started to see a lot of pushback, if inflation started to come down and maybe real wages stabilized, would you expect to see some of this activity go away? Or what does history tell us about like the end of these surges in strike activity? Yes. I don't know that inflation coming down would necessarily solve the problem, partly because a lot of these contracts, for example, tend to be three, four years long. And so what you're negotiating for now is to try to get back what you've lost over the last three years.

30:06So inflation comes down from 9 % last year to 3 % this year. That's great for hopefully locking in a win now over the course of the next several years. But you're still trying to play a catch up to the last three years. So I don't know that that would necessarily do it. I think, you know, the two things typically tend to be, one, if it's an industry where public opinion will turn against you very quickly. So I could see a situation, for example, if the auto stuff drags on for a long time, the inevitable thing that's going to happen is car prices will skyrocket much more so than they have even in the last year or two years.

30:43And that's going to cause, I would suspect, you know, that's going to cause problems and tensions with the broader public. Right. So I think that's one potential date. This is, in other words, as you said earlier, we're in an era where surveys showed that unions enjoy relatively high support versus, say, several years ago. And if car prices start to spike, that could start to shift. You know, it's all well and good when the enemy is at corporate greed. Yes. Right. When it starts to hit you at home, that becomes a different story and people tend to change their tune pretty quickly. So that's one potential danger there is if sort of the public turns against you.

31:18But the other issue also would be, you know, to some extent, there's a certain, as you know, all these unions have a certain amount of money where they help to provide for people who are striking. So the UAW, for example, is giving out, you know,$500 a week. At some point, you know, to the extent those funds run dry and it really starts to become very painful for the workers at some point, that's another sort of element that could, you know, lead to a quicker resolution, if you will. This seems like a distinct difference between the Hollywood strikes and the writer strikes where I can't imagine the auto workers are just like picking up shifts at restaurants and bars at the same wages.

32:01They are the same way actors often can. Yeah, I think it's a very different dynamic. So another reason it's hard to read through between them. Yeah, actors, like I said, it just hasn't shown up in the claims data because they're able to shift into these other sectors. You know, there's a question, and I don't know, I wish I even knew this, someone is asking other areas within entertainment that could strike. Do you know, like, are there other risks of further contagion? Like, I'm not, I wish I had a better understanding of whether there are, like, other union guild contracts, but is there still risk of contagion within the local economy?

32:38So prior to all of this, there was a, it's a resolve because it never went on strike, but there was a director's guild issue, but that was resolved. The one that I have read about more recently is voice actors. Oh. So voice actors, I mean, they are part of ZagAFTRA. So they can't work, for example, on a full length animation feature, but they can still work on voiceovers for commercials and things like that. But there was some talk about some others who are not covered under these contracts to potentially also strike. Something similar in terms of the video game industry as well. So there's some elements there, some spillover, but I don't think those areas are quite as large as what we're talking about with respect to the actors part of it.

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34:12Go to public.com slash market and earn an uncapped 1 % bonus when you transfer your portfolio. That's public.com slash market. Paid for by Public Investing. All investing involves the risk of loss, including loss of principal. Brokered services for U.S.-listed registered securities, options, and bonds and a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Crypto trading provided by ZeroHash. Complete disclosures available at public.com slash disclosures. Introducing the all-new Adobe Acrobat Studio, now with AI-powered PDF spaces. Do more with PDFs than you ever thought possible.

34:46Need AI to turn 100 pages of market research into five insights with a click? Do that with Acrobat. Need templates for a sales proposal that'll close that deal? Do that with Acrobat. Need an AI specialist to tailor the tone of your market report to sound real smart in real time? Do that with the all-new Adobe Acrobat Studio. Learn more at adobe.com slash do that with Acrobat. This is slightly off topic, perhaps, but not really. So the other event that happened last night, obviously the second tier event compared to the opening evening of Bloomberg Screen Time, was Taylor Swift and her red carpet premiere for the Eras Tour.

35:28And there's been so much discussion recently about this idea that Taylor Swift is propping up the U.S. economy, injecting billions of dollars worth of demand at a time when we might otherwise see some softening. What do you think about the Swift effect, the new Taylor rule? Yeah. I mean, I think it's pretty real when you look at the data. If you look, for example, where she has gone on tour at certain points, you will see a spike in hotel rates everywhere she goes. So a good example of this is a couple of months ago, we saw data in, she was, I think, touring the Midwest. And it was like June or July.

36:06And prices prior to that shot up 55 % for hotel rates. As soon as she left the next month, they were down 20%. Wow. So, you know, there's pretty clear that there's an impact happening. People are traveling from all over for the shows. And Beyonce also, you know, right? Actually, I think, you know, Anna Wong at Bloomberg has actually written a lot about this. And I think there's a lot of good, interesting data she's put out about it. But yeah, I think it's very real. Even the Philadelphia Fed, I believe, at one point said she impacted the local economy in the Beige Book. Right. So yeah, I think it's pretty clear there's a Taylor effect happening.

36:39Is it at the level where you, as an inflation analyst, have to pay attention to Taylor Swift tour dates? I never thought I would have to. But yes, like I said, this hotel rate stuff was shocking because this is one of those things within the inflation index that is extremely volatile. So month to month, it can destroy your forecast and it destroyed mine this morning. But it can move around 5%, 7 % in a month. And like I said, last month, it was down massively and I couldn't figure out why and I started digging into the weeds. And next thing I know, I see this massive decline in the Midwest. And sure enough, the few months prior to that, when she was touring around the region, you had just seen this huge surge.

37:21And as soon as she was gone, you saw hotel rates come down. So there's some element of, you know, her impact on different data sets, including the inflation index for hotel rates. That I think is pretty obvious. And again, I never thought I would have to worry about this kind of stuff, but it's in the data. So, you know, you've got to kind of be aware of it. Well, as you mentioned, so we are, what is today, October 12th, I think. I think that's right. Regardless, it's CPI Day, which is like a holiday for you. And so we really appreciate you spending your CPI Day with us talking about the entertainment industry.

37:53But since we have you on CPI Day and the numbers came in a little bit hot, but like what's at least on the headline? Others were saying, oh, if you look at like core services, X housing is actually kind of cool. What should we take from the inflation trajectory right now? We've had the summer of disinflation, right? We had four or five months where the numbers were retreating and they would look like they used to look prior to COVID. and things were improving to the point where Fed officials were saying, hey, maybe we don't need to raise rates as much anymore. The last two months, we've had a little bit of a pop here to slightly higher numbers.

38:31We're not going back to those 2021 type days or early 2022 when every month we were getting numbers that were running 6%, 7 % annualized. But right now we're around 3.5 % annualized, which is still too high for the Fed. The problem is over the next quarter, three and a half is about where we're going to be sitting, I think. And so the problem is going to be that you are hoping to get down to 2 % on inflation. What looked like a trajectory that was going to get you there over the summer has now shifted higher. And I think we also have to be a little bit careful here because CPI is absolutely going to shift higher over the next month or two.

39:08The core PCE deflator is obviously what the Fed prefers to watch. That looks like it will shift a little bit higher, but probably not as much as what's going to happen in the CPI for some reasons in terms of how they're constructed differently. So we're going to have to watch that one more closely. But the problem for the Fed, I think, is when they meet in December, they're going to walk into that meeting. A lot of people think we don't need to raise rates anymore. We're done. What they're going to confront is a August, September, very likely October and November CPI that are all running at about a 3.5 % annualized rate.

39:42and you mentioned the super core, which is core services outside of housing. So these are a lot of different things, hotel rates, airfares, what you pay to go to the movies, what you might pay to go to a sporting event. Those sorts of prices were up today at a 7 % annualized rate. And the concern I think is in December is going to be suddenly this path has shifted higher. So do they think that they need to maybe do one more rate hike, which, by the way, 12 out of 19 of them thought was the right move in September. It's going to be tough for them to, I think, you know, if you're data dependent and the data shifted higher, it's going to be tough to sort of forego another hike in December.

40:21So I think that's that's the concern for me is, you know, are they going to be able to sort of parse through this and say, hey, we should go one more time or are they going to look at it and say, we know some of these things will cool off next year so we can kind of hold our fire right now. Maybe they need to ask Taylor Swift if she's going to extend her tour or not. See, I always thought a Taylor Swift tour would be deflationary because it's all these sort of like, you know, people with like, you know, middle class families transferring money to someone who has more money than God, who is not going to spend it.

40:48She's not spending it all? Transfer of money to someone with a much lower marginal propensity to consume. But apparently in the short term. They are spending it on airfares to get to the show, to the cab. Right. Everything except the ticket purchase, I guess, would be infuriating. Yeah. And I will say one of the things about the strike, too, by the way, there's going to be a lot of numbers that come out. You know, a recent one from the Milken Institute said the economy is going to take a five billion dollar hit from the actors and the writers strike. They also said there was a two billion dollar hit in 07, 08.

41:15The thing, though, is for a lot of people is like, let's say the movies don't come out and new shows are not coming out. If you're somebody, you know, you live in wherever, in L.A., Manhattan, Brooklyn, and you go to the movies often and these movies are delayed now. That money can get spent elsewhere. Right. Like we know that from COVID. Right. When people were stuck at home, they couldn't go out to the restaurants or the bars. What did they do? They just bought every sofa and lamp they could buy. Remodeled. Yeah, and they continued to do that for like two years. So if you're living in New York and you can't go see a movie because there's no movies out, you go check out a new band at the Mercury Lounge.

41:48There's a lot of other things to do. So that money can get spent elsewhere and kind of limit the impact of the strike. And in fact, if you look at some of the lost wages we've seen so far, for actors, for writers. It's a problem for the L.A. region. You're talking about potentially as much as a 2 % hit to GDP, I think, for annualized for L.A., if this goes on for the rest of the year. But when you broaden out to California, this is a$3.7 trillion economy, right? Now you're talking about a couple of, maybe a tenth. You go out to the U.S., it's a$24 trillion, $25 trillion economy. It's virtually close to zero.

42:27But like I said, you know, So even though people may not be able to spend as much on the movies and sort of associated things, that spending we know can shift elsewhere and kind of limit that damage to some extent. I feel like I need to spell out for all thoughts listeners that Go See a New Band at the Mercury Lounge was in fact a reference to Joe's band and their first show at the Mercury Lounge in December. And in terms of inflation, I just want to add Joe is making me buy my own tickets. I don't even get comped the 20 bucks for this. No, we're trying to trying to do our part for the lag. If you're in New York City, December 19th, come out to see Light Sweet Crude at the Mercury Lounge.

43:03Omar Sharif, thank you so much for doing this.

43:18that was our conversation recorded live at the bloomberg screen time conference in la with omar sharif i'm tracy alloway you can follow me at tracy alloway and i'm joe weisenthal you can follow me at The Stalwart. Follow Omer at Fcast of the Month. Follow our producers, Carmen Rodriguez at Carmen Arman and Dashiell Bennett at Dashpot. And thank you to our producer, Moses Andam. For more Odd Lots content, go to Bloomberg.com slash Odd Lots, where we have a blog, we have transcripts and a newsletter. And you can chat with fellow listeners 24-7 in our Discord, discord.gg slash Odd Lots. And if you like Odd Lots, if you enjoy it, when we record live episodes at these conferences, then please leave us a positive review on your favorite podcast platform.

44:05Thanks for listening.

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From the publisher

This special episode of Odd Lots was recorded live at the Bloomberg Screentime festival earlier this month in Los Angeles, where the summer strikes by Hollywood writers and actors were a hot topic among panelists and guests. During the event, we spoke with Omair Sharif, the founder and president of Inflation Insights, on how prolonged work stoppages in the film and television industry have impacted the economy, both in California and across the country, and what the recent rise in labor actions means for the US overall.

You can also watch a video stream of this episode at YouTube.com/@Bloomberg_Live

See omnystudio.com/listener for privacy information.

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