In short
Page 94’s one-off political roundup after Keir Starmer’s resignation and ahead of Andy Burnham’s expected rise, plus analysis of the Makefield (Makerfield) by-election and the “Bernaysance” campaign style.
Guests
Adam McQueen (Private Eye contributor/host); Ian Hyslop (editor/host); Matt Muir (guest star, political commentator). They discuss UK politics and media tactics.
Key claims
Starmer’s resignation speech was timed for Private Eye Press Day and framed as “sod off” but short; his unpopularity stems from establishment politics, lack of charisma, and small policy hits (e.g., farming inheritance tax) stacking up. They credit Starmer with Ukraine support and purging Labour’s “crank” elements (including expelling Corbyn) and note his DPP-era riot sentencing approach.
Notable examples
Makefield by-election: Burnham won decisively; Reform/Restore polled 6.8% (Restore led by Rupert Lowe). They discuss digital campaigning costs (e.g., £500 Facebook spend), AI ad targeting, and “auditor” content stunts (Tommy Robinson/Stephen Yaxley-Lennon). They also mention Zelensky’s Oval Office treatment by JD Vance/Trump and Burnham’s future campaign positioning (Al Carns “hard man” videos).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOKeir Starmer's Resignation
0:46 to 1:40
Discussion on Keir Starmer's resignation and its implications for British politics.
“But for now, Britain has a new Prime Minister in waiting, Andy Burnham, who won a resounding victory in the Makefield by-election and has caused Keir Starmer to resign.”
Analysis of Starmer's Speech
1:40 to 3:05
In-depth analysis of Keir Starmer's resignation speech and the reactions it elicited.
“And then underneath it, it said, Britain sheds a cure.”
Public Sentiment and Leadership
3:05 to 4:06
Exploration of public sentiment towards Starmer and the challenges he faced as leader.
“Basically, you've all told me to sod off and I'm in fact sodding off.”
Critique of Political Strategies
4:06 to 5:30
Critique of Starmer's political strategies and the perception of his leadership.
“Can we have a moment to say the one unifying thing that swept through the country yesterday, as everyone watched that statement, which was annoyance with presumably Steve Bray playing the Ode to Joy in the background?”
The Role of Communication
5:30 to 8:30
Discussion on the importance of communication in Starmer's political failures and successes.
“This is the last time Keir is going to get to command attention and maybe it was difficult before.”
Mandelson Controversy
8:30 to 12:25
Examination of the controversy surrounding Mandelson's appointment and its implications.
“I think partly there is something fundamentally uncharismatic about him as a man, which feels unfair and maybe cruel to say, but it's also basically true, right?”
Final Thoughts on Starmer
12:25 to 13:45
Wrap-up discussion on the legacy of Starmer and reflections on his leadership era.
“what was inevitably going to do for a minute.”
Analyzing Keir Starmer's Leadership
14:03 to 17:04
A discussion on Keir Starmer's effectiveness and decisions during his leadership.
“but I'd also say particularly that moment after President Zelensky was horribly bullied in the Oval Office by J.D.”
Makerfield By-Election Insights
17:40 to 22:30
Analyzing implications and results of the Makerfield by-election.
“I want to spend a minute just talking about the Makerfield by-election.”
The Rise of Digital Campaigning
22:31 to 28:00
Exploring the impact of digital ads and campaign strategies in politics.
“who could be played by David Jason, right?”
Show all 15 chapters
Cultural War Flashpoints and Content Creation
28:00 to 29:36
Explores the dynamics of cultural protests and how content creation influences public opinion.
“to campuses and debating people on issues of cultural war flashpoints.”
Political Strategy and Press Conferences
29:36 to 31:18
Discusses the shift in political communication strategies and the impact on public perception.
“and yet there's a vast group of patriotic people online saying hurrah for Tommy Robinson and his views on Russia.”
Tommy Robinson and Online Content Monetization
31:18 to 33:15
Analyzes Tommy Robinson's influence on social media and the monetization of inflammatory content.
“where sort of difficult questions might get asked about topics you're a bit embarrassed about and might have to answer.”
The Rise of Andy Burnham and Internal Party Dynamics
33:15 to 35:38
Evaluates Andy Burnham's political positioning and the dynamics within the Labour Party.
“I say Reich, that's not necessarily a restorative.”
Tax Policies and Political Opportunities
35:38 to 40:59
Debates the implications of potential tax increases under new political leadership.
“But at the moment, we're just going to have an argument that has no real substance to it, as far as I can see.”
Transcript
Automatic transcript. May contain errors.0:01Thumbtack presents Tile Trouble. Every single time I use my sink, I make eye contact with the uneven grout on my kitchen backsplash. The crooked corners eye me and I'm haunted by more tiling questions than I thought possible. What kind of pro can fix a backsplash? Can I replace one cracked tile or should I replace them all? What? What if I just use Thumbtack? I can hire top-rated pros, read reviews, and compare prices with a tap. All on the app. Thumbtack knows homes. Download the app today. Page 94, the Private Eye podcast. Hello and welcome to Page 94. Do not adjust your set. This is a special one-off podcast because of the big news this week.
0:40Andy is away because he's preparing to run for the Manchester mayoralty on a platform known as Hunter Murrayism. More details on that as we get it. But for now, Britain has a new Prime Minister in waiting, Andy Burnham, who won a resounding victory in the Makefield by-election and has caused Keir Starmer to resign. I am joined, as ever, by Adam McQueen, Ian Hyslop, and guest star, Matt Muir, to talk over the big events of the week. Ian, I want to start with you. You watched Keir Starmer's resignation speech. On a scale of one to ten, how moved were you? Well, I was very moved because it was Monday morning, and we go to press Monday afternoon.
1:12Not only did he time it in time for Private Eye Press Day, he actually timed it in the middle of the Private Eye editorial meeting. So there was a pause as we all went and watched it on our telly, and then sort of reunited tearfully to say, right, what the hell are we going to do now? We're recording one day in advance of it landing on newsstands. Did he get the cover? He did get the cover, but only in the picture of a gilded coach coming into London with the headline, Andy Burnham travels to London. It was a coronation joke, which we were lucky to get. And then underneath it, it said, Britain sheds a cure.
1:48Surely tear. But it was an incredible thing, because I'm still scarred by the day in 2017 that we went to press on a Monday and Theresa May chose 9 o 'clock the next morning, the Tuesday, before we were even out on the newsstands to call a general election. So for one thing, I will pay tribute to Sir Keir for that one. Yes, his inadvertent humour will always win. He actually said, without the slightest pause, he said, I've spoken to the King and I thought, well, Andy. And I couldn't help myself. and we had a long list of the thing that he's achieved and he just wanted to say, then why are you going?
2:27It didn't make any sense to me. I thought the best thing that he said was when he went, I've spoken to the parliamentary party about whether or not they want me to lead them into the next election and I've accepted their answer with good grace. All 400 of them spoke with one voice. So he said in his speech, the hard work of change was with a singular purpose, not power for power's sake, but to change Britain for the better. So the hard work of change was with a purpose which was change, which sort of tells you everything about the past two years, really. This lack of, there's no there there, fundamentally speaking.
2:59It was a noun soup, but I think it maybe was the best speech he's ever given. Not least, it was blessedly short. It had three main points, right? Basically, you've all told me to sod off and I'm in fact sodding off. I would ideally like there to be a contest, not a coronation. He thinks he won't get that one. And the other thing was he both did a sort of forward jab at Andy Burnham by saying he sort of essentially was opening nominations for this long period. But also there was a backwards jab as well at I was the one who transformed the Labour Party. It was, what was it, electorally, financially and morally bankrupt.
3:32Given that so much of his rhetoric during his time in office has been about putting party behind country, country first, it was a very Labour-y speech. It was I changed the Labour Party and now maybe Labour will go on and win a second election. But that was the bit he was good at. That's the strange thing about it. He was a very good leader of the opposition, and he did sort out the party, which was in a terrible state. And then he sort of got into power and didn't seem to know what he wanted to do with it. I mean, it's part of the general feeling that I know a lot of the electorate do seem to have.
4:00The political class currently has become addicted to campaigning rather than governing, and that's sort of been part of his handful. Can we have a moment to say the one unifying thing that swept through the country yesterday, as everyone watched that statement, which was annoyance with presumably Steve Bray playing the Ode to Joy in the background? Adam I sense you've got feelings about this Well I had two feelings about it One was just shut up Just pull his plug out For God's sake enough We get it I know it's the 10th anniversary And everything But the other one was Guys it's a banger isn't it It's a joy It's really good as anthems go Right It's up there with Zadok the Priest Definitely But that's a very football-y now I think if people would have thought That was a sort of World Cup reference If they played Zadok the Priest Don't you think?
4:37I think coronations were Zadok the Priest But maybe that's just the circumstance movement I had it sung at my wedding and so the class hierarchies of the podcast team are revealed enough handle chat it is handle right yeah okay good I had it sung when playing George III in The Madness Of but there we go oh brilliant effortlessly hang any advance on that Matt? literally none whatsoever my upbringing was culturalist I had it played the first time I rode to hounds can we get back to how annoying Steve Bray is it's sort of an irony right which is that his right to do that is probably protected by some human rights legislation of the kind in which Keir Starmer is in favour very strongly.
5:15And the right to kind of peaceful protest. But I did, I had exactly the same visceral reaction as you, which is I'd actually like to hear, you know, I felt like the teacher. I'd like to hear what Keir Starmer is saying, thank you. It's not peaceful protest when you're rattling out Oat of Joy at several decibels, I'm sorry. What's he protesting? The concept of silence. Well, it's just a bit mean too. This is the last time Keir is going to get to command attention and maybe it was difficult before. That's quite brutal, isn't it? Yes, no, it is. I mean, on the plus side, at least it wasn't Yakety Sax, which would have provided a riotous backdrop to the tears.
5:46Can we have his list of achievements, though? Because my other feeling, apart from pleasure at the timing, sadness at the going, was just if any other prime minister had had his current crop of good news to boast about, he'd still be in. Keir's going, oh, well, yes, the boats, they really are. They are down. Net migration figures are down. 50 % cut since last year. I mean, yeah, which reflects two things, doesn't it? It reflects the Ukrainian scheme and the Hong Kong scheme working their way through and the kind of what's so-called Boris wave, where Boris Johnson government just lost control of visa allocation, like they lost control of everything else.
6:23But yes, that is something to boast about. I think they may have at some point built a house somewhere in the country. And inflation is not looking that bad. I mean, there are things that other desperate governments would have boasted about and survived. I was watching him thinking, what, and you're going? My other last thought is just thought, why did you have to go in such a classic Stammerite way, having told everyone you weren't going to? There was briefings about you fighting on. Oh, God, it's the last U-turn. You've resigned. He went out as he lived, you turning down the street. Yeah, I think you're right.
7:02And the other thing I felt when I was writing this up yesterday was the fact that Liz Truss, till to her dying day, will say that it's not her fault everyone was against her, that the mini-budget failed for other reasons. But I do think there is also the fact that, and this is useful when we're discussing anti-Burnham, as we will later, lots of the things that happened to Keir Starmer were genuinely out of his control. So sickness and disability numbers have been persistently high since COVID. You know, that is something that he inherited. He didn't start the war in Iran. He didn't start the war in Ukraine, both of which caused energy price and inflation.
7:32He didn't start COVID, as far as we know. So, you know, he has dealt with Trump in the White House. Just an enormous time suck of energy, presumably, sorting all of that out. It was a pretty rum hand. But Matt, before we get too carried away in fondly remembering him, what do you think his biggest mistake in office was? having the entire country hate him I think was probably quite a big mistake but why? why so much? why much more than comparably leaders with worse track records? so I mean I'm going to base this on a lot of the filth I have to marinate in by looking at the internet for my job but if you look at X as a fairly representative swathe of the anti-kircist I really did not think when you said filth I thought you were going to say he lost the milfs or something like that.
8:23The furry vote is very important, Helen, and we'll talk about that in a subsequent episode. I think partly because he, and this is, again, no fault of Keir Starmer, by dint of his profession, by dint of his previous role as Director of Public Prosecutions, he embodies a particular type of establishment politics which is anathema to a certain swathe of voter now and has been since that day 10 years ago that we're not going to talk about. So there's partly that. I think partly there is something fundamentally uncharismatic about him as a man, which feels unfair and maybe cruel to say, but it's also basically true, right?
8:59Never got a sense that he enjoyed the job or really even wanted to be in the job. It just sort of felt like it had sort of fallen to him. He was kind of a middle management figure and he didn't know what he wanted to do with it and didn't get any joy out of it either. The political class in this country have over the course of the past decade, potentially longer, but let's fix it a decade, become very, very, very bad at telling the electorate, like, things aren't going to be nice. We have lost the ability to hear, as a populace, I think, the news that things are not going to be good and there is nothing that we can do about it because there are some very good reasons outside of our control.
9:31It's a very hard position for any politician to be in when you also add in the lack of charisma, the fundamental mistrust of his background, etc. Yeah, there was, for me, a defining moment in the by-election when Count Binface, who is the very brilliant John Harvey was asked what his key manifesto point was and he turned the bin to the camera and he promised the electorate, he said I'm going to lower your taxes and raise everyone else's and I think that is what the electorate wants to hear. So yeah, I mean the austerity of the 2010s protected homeowners who saw the house prices rise and protected pensioners thanks to the triple lock.
10:09So George Osborne had got a constituency of people who he was telling them that we're really cutting back, not on you. And I don't think Starmer ever achieved that. We should say we were quite tough, if you remember when he just got in, saying, why are you so miserable? Maybe we should have been easier on him that he was trying to make the case that everything was screwed. The problem, as I see it, is that they came in saying we're not going to raise national insurance, income tax and VAT, and therefore they realised very quickly they needed some money and went for smaller tax rises that annoyed more people violently and individually, like the inheritance tax on farms.
10:40Which, again, from a media relations point of view, and I appreciate it, it's very important to stress this, the failure of Keir Starmer's premiership is not about comms. It's about politics. Comms is a very small part of it. But from a media relations point of view, a load of very, very small things, they all stack up and they feel worse than one big hit. Yeah. I mean, you say it's not about comms, but I remember thinking when he first brought in the farming inheritance tax, if this had been pitched as we're going to get Dyson, that might have been popular. If you say somehow, oh, it's going to hit all farmers, then it becomes very unpopular.
11:18And so there is a comms issue, isn't there? There is a comms element to it. And it will be really interesting to see whether in Keir Starmer's probable departing honours list. He said previously he wasn't going to have a resignation on us. Number 10 this morning were, I believe, a little bit more ambivalent about the possibility of whether or not that's going to happen. To be fair, it's a bit like Joe Biden pardoning everyone on the way out. It's like, YOLO, what are you going to do? Not vote for me again. So I look forward to seeing Sir Morgan McSweeney in the aftermath of all of this. I also do think there's a name that has to come up here, which is he who should not be named, which is Mandelson, which I just think was the most enormous and avoidable screw-up.
11:54I mean, it was really, really sort of... why appoint someone that so many people dislike so intensely to a job you don't need to appoint anyone to you had a perfectly good ambassador who got on really really well with trump anyway why put that bomb in there and wait for it to explode it's like with boris johnson everyone forgets that what he resigned over actually was chris pinchup because party gate became the defining thing of him and away he had to go and i think it was amongst his parliamentary party i think with kia starmer mandelson was exactly the same thing i think from that drip drip drip of more and more bits um bits of evidence coming out and paperwork and text messages i think that was what was inevitably going to do for a minute.
12:28You're right. It's the scandal that validates the critique that people already sort of intuitively felt to be true. And in Boris Johnson's case, it was, you don't pay attention to this, you don't have the same morality as everybody else, right? You just don't think you should play by the rules of little people, which both Chris Pinscher and Partygate represented. And I think you're right. In the case of Starmer, it was, you decide things with a little cabal. You don't really trust people, include them in your decisions, and you're supposed to be Mr Process, but you bend the rules when you want to.
12:53and I really felt that Sue Gray was a harbinger of that which was when he was leader of the opposition. She went from being the neutral civil servant investigating party gate to his chief of staff in charge of preparing for government. Squeak, I mean, all the relevant authorities signed off on it in the end but the Tories complained about it and I think not unreasonably so and then she was dumped on from a great height saying she hasn't done any preparation for government but it's okay because Andy Burnham has about three and a half hours to prepare for government. So we're not going to repeat that mistake this time.
13:29I had to drop a joke from the last issue, which I thought was slightly poor taste, which was the man who pushed a woman under the bus all those years ago finally being caught out. And it was Starmer. Poor old Sue Gray was the one. Well, as we wrap this section up, we're going to take a chance to be nice. So is everybody ready? Brace yourself. I know it doesn't come naturally. Can we, in the interest of balance, name one good thing that's come out of the Starmer era? Adam, would you like to go first? I think you would have to, you would say Ukraine generally and sticking by Ukraine, but I'd also say particularly that moment after President Zelensky was horribly bullied in the Oval Office by J.D.
14:10Vance and President Trump. And there was a very, very good bit of sort of soft diplomacy after that, where he was brought immediately over to London, I think on the way back before he'd even gone home. and there was an embrace in Downing Street from Kirsten armour and then he was sent round to have tea with the king, do you remember? And I just thought at that point, there's some class in that. So that bit impressed me. All right, Ian? I would agree with that. I mean, I quite like the idea of him being Foreign Secretary, but I don't suppose that's going to happen immediately. That bit was OK. And I quite like his response to the riots.
14:40On two occasions, he proved that when he was DPP, he had learnt how to do this. We had the riot, he banged people up, the sentences were long, in they went. And that's a bit of a Tory response. Ignorously popular. But he did it. It proved that he was capable of doing things, but the overall failure is, I think, one of nerve. It's not saying, we're bust, but I will do the best I can in the circumstances. It's not saying, why on earth would I appoint Mandelson? It's not taking any of the bolder decisions. Hang a minute, so you're about to be mean about it. Yeah, I was going to say it didn't last long, didn't it?
15:19Oh, yeah. And in conclusion... Oh, yeah, sorry. Matt? I mean, this is a little bit of a... still a negative one, but harking back to right at the beginning of his Prime Ministerial career, if you will cast your minds back to the scandal about all the freebies that he was getting. Remember freebie care? Hang on, this is also mean. Yeah, yeah, but the thing is... You think he looked snappy. I mean, you know what? The duds were beautiful. But no, I think it was a good thing because it once again shone the spotlight on donations to political figures and the possible benefits they can note. And when we were talking about this earlier, Adam very amazingly said that Starmer walked so Farage could run.
15:58And, you know, whilst obviously the five billion crypto donation story would have been one anyway, you do think that possibly there is... Did you say five billion? That is a story. That's interesting. Sorry, just to be very clear, it was one level of magnitude less than that, a mere million. I'm going to give him credit for driving anti-Semitism out of the Labour Party and also really purging what I'd see as a kind of crank tendency of the kind of people who do Facebook posts about false flags. You know, he set that as a moral mission. He said one of the things that he didn't reverse, and he was saying that during his campaign for leader in 2021, that he thought that Corbyn had messed up on that.
16:30And he really followed that through, to the extent of expelling Corbyn from the party, which is an extraordinary thing to do to your immediate predecessor. He was incredibly popular within the party. And he did it efficiently and he did it quickly as well. I mean, that was essentially what Neil Kinnock's job was over sort of 10 years in charge of the Labour Party. was getting rid of militant and the trots and the tankies and all that kind of element. They came back in and were purged, to use the phrase, very, very quickly and effectively by Starmer. So there we go. Starmer, good on Ukraine, good on Iran, snappy dresser.
16:59So that's our round of Keir Starmer praise. Yeah, you're not going to get more comprehensive than that.
17:10Thumbtack presents Tile Trouble. Every single time I use my sink, I make eye contact with the uneven grout on my kitchen backsplash. The crooked corners eye me and I'm haunted by more tiling questions than I thought possible. What kind of pro can fix a backsplash? Can I replace one cracked tile or should I replace them all? What? What if I just use Thumbtack? I can hire top-rated pros, read reviews, and compare prices with a tap. All on the app. Thumbtack knows homes. Download the app today. Adam, before we move on to the sunlit uplands of Burnhamism, I want to spend a minute just talking about the Makerfield by-election.
17:45So, a couple of days out from it now. A couple of things stood out to me. Let's talk about Restore first. So, this is Rupert Lowe's hard-right, far-right party, anti-immigrant party. Given that they only existed for how many, you know... It's a year. They've kind of been bubbling around in all of those. A year now, based on Rupert Lowe having a tiff with Nigel Farage. As so many have before him, yes. But none of them have managed to parlay the TIF into a party that took 6.8%, putting them third in that by-election. Admittedly, some of the other parties didn't really ran paper candidates, didn't campaign.
18:18Were you surprised by that? Do you think that's had enough attention? In a way, I was relieved by that result because I think the worst possible result for Andy Burnham would have been if the combined reform and restore vote had been above what he got. And it was comprehensively below. It was 13 points below that combined vote. Right, he didn't just squeak a win. Farage didn't get to say, oh, well, we would have got it if it wasn't for these upstarts coming in on the even further right win. It was a very, very definitive victory for Andy Burnham. Yeah, I mean, it's not great. I had a look at the statistics on this.
18:476.8 % seems like an enormous amount. We would obviously prefer there not to be that many people voting for a sort of outrightly racist party. But I was looking at Makerfield in 2010, which is kind of height of the BNP under Nick Griffin being up there. 7.4 % at that point. So if anything, that kind of element has gone down a bit. And certainly some of the big kind of scares of the 1990s, I mean, it's not directly comparable to these council elections, but there was a point in 1993 where a BNP councillor got in in Millwall in the East End with 33.9 % of the vote. Again, in Barking, which famously, Barking and Dagenham Council in 2006, before the big fight back led by Margaret Hodge, which West Streeting was also very involved in, 17.2 % there, and that made them the official opposition on that council.
19:31So again, not directly comparable parties, not directly comparable situations. But we have been in situations like this before where the extreme right, as opposed to just the right wing, come in and take a substantial proportion of the vote. But not to say it isn't concerning. I was really interested in it for another reason, which is you had a plausible reform victory in that seat, at least on paper, as you say. It turns out that Burnham won very convincingly. But that there were 6.8 % of the electorate who didn't care about getting a reform candidate in. They wanted so strongly to register their protest about the direction they feel the country's going that they were prepared to do that at the expense of getting a right wing anti-immigration candidate against somebody who's seen as being relatively now the soft left, left of the Labour Party.
20:13That's quite, we want to burn things down more than Nigel Farage who sells himself as Mr. Burn Things Down, Drain the Swamp. Well, I think this is where it makes it, it really does make it Nigel Farage's problem. That was very obvious in one of his many petulant videos that he's put out recently. But the one directly loves it where he said, well, what more do you want from me? I am the right-wing hope. You have to vote for him. The one in the field. That one, yes. But I think in a lot of ways, the worst thing that could possibly ever have happened to Nigel Farage was getting elected to Parliament on his eighth attempt.
20:40Because that and the various scandals that have blown up around him, we keep coming back to the£5 million donation, which he is still to this day saying he was under no obligation to declare and he could have spent it on anything he wanted to and it's none of anyone else's business. That and all of the outside jobs that he now has to put in the register of interest So we're aware of just how much time he's spending on everything else and how much money he's raking in from crypto and cameo and all of these kind of dodgy side side gigs that he's doing. All of these things serve to make him look like an establishment politician in the eyes of people who have decided, as you were saying, Matt, that's the ongoing narrative at the moment is we don't like establishment politicians anymore.
21:13That's interesting because my view was always what a terrific spiv he is. Yes. He's quite clearly a man who's trying to sell you nylons and say, hello, lady, I've got some of this up my sleeve. and suddenly your view is, oh no, for most people he's just bang in the middle of the establishment. And I'm thinking, oh, right. I think, no, I think it was that, but I think that appealed to a lot of people because he felt like he was the outsider and he was coming in and giving a bloody nose. I mean, all those speeches he used to give when he was an MEP where he was incredibly rude to various sort of Belgian figures, which were then clipped up.
21:46I mean, it was very early on, we'll talk about this in a bit, but for YouTube and for social media, that was his kind of appeal, that he was this upstart coming in. And he hasn't got that. Rupert Lowe has stolen not only a significant proportion of the people voting for him, but his clothes as well, effectively, that he is now coming in. Again, this is extraordinary how he's done this, because Rupert Lowe is your classic kind of red-trousered kind of Tory country. He has stolen his clothes. He's a country man. True. But he really has taken the whole shtick and turned it into someone who is not only further to the right, but feels like more of an anti-establishment outsider.
22:17And Farage has got to find a way of polling that. He's got probably, unless there is a snap general election call, which I think is probably very unlikely, He's got another three or four years to get through this as that man in Westminster who has somehow still got to convince us all that he is an outsider. You're right, though. There was a sense that he was a kind of English folkloric character who could be played by David Jason, right? He could have been Del Boy. He could have been Par Larkin. Yeah, George Cole. Keeping things off the books a bit, but, you know, wheeler-dealer geezer kind of stuff.
Read the full transcript
22:43And being in Parliament has diminished that slightly because it's toned down some of his wheeler-dealer-ishness. And he's not very good in Parliament. No. He's never there. Well, he also looks... That could help. But they sort of pick on... The other boys pick on him a bit in Parliament. But I thought that Lib Dems had a very effective ad post-Brexit, I'm going to have 10 years on, which was the headline about, you know, I got the 5 million as a reward for Brexit. And it said something like, Nigel Farage has had a really good 10 years financially, have you? Which is the same thing that the Democrats are trying to run in the midterms against Donald Trump, which is the Trump family has had a really great Trump presidency.
23:19Have you? And in both cases, you contrast the personal wealth and cash-in-ness of the ruling person versus the fact that normal people's living standards have been really crunched. Let's talk money in the sense of digital campaigning. So Politico influence had a really interesting story about the fact that basically the reform campaign just pulled their money out of digital platforms in the last couple of weeks. They just really weren't spending a lot of money at all. So, I mean, there's a couple of things. so. So firstly, yes, reform spent significantly less than Labour, who outspent everybody, as you can imagine, because, you know, they have a lot of vested interest in winning that seat.
23:56But reform have got a lot of cash on hand. Reform's got a lot of cash on hand. But it's also worth remembering that they spent a genuinely huge amount of money in the run up to the local elections, the council elections. It's also worth remembering that, you know, there is the cap on local election spend, on a by election spend, sorry, is 180K. Like, it's not a lot. And that's everything. And that includes advertising. So that's not a load of money. I had to write this up for The Atlantic, for the American readers, and I was just like, I'm going to mention some sums of money which you are just going to find insultingly small.
24:25It was like, he spent£500 pushing Robert Kenyon's advert on Facebook. So for comparison, there was a special election to the Wisconsin Supreme Court last year that Elon Musk got involved in. Elon Musk put in£20 million. Overall, people put in£90 million. And I was like, meanwhile, we're going, oh, they only spent£250 on Facebook. Yeah, it makes me rather proud. I know. Like the bit when Andy Burnham had to hear the count between Count Binface and a guy dressed as a fox. I thought, yes. It was stupid. I mean, Count Binface told me personally, good thing I chose the letter B because it meant the camera would be on me and Burnham.
24:59That's very good. You're going to be Count Trashcan. He'd have been improper. So, yeah, was it just that they decided they'd spent their money in the locals where they did really well and then presumably they realised that they weren't winning it? There's a few things. I mean, I think their internal polling would have told them that it was very unlikely that they were going to win the seat, so there's no point committing the cash. Secondly, they had a candidate who had become toxic as a result of social media posts and his fundamentally appalling performances in a variety of broadcast situations.
25:27He didn't do himself any favours. That didn't help. And then the Farage brand, which is obviously what you would be using traditionally for this as well, has also suffered something, well, suffered 5 million hits. It turns out crypto-shade ones. Although I think what is interesting and what's important to look at is that Restore spent a lot of money. Restore were almost up there with the Labour Party. We're talking they spent about 30 grand in the last month or so, which is, you know, it's only about 20 shy of what Labour spent. And I think the other thing that's worth bearing in mind about the way in which all this works now is that firstly, you don't have to spend a lot of money for digital advertising to be incredibly effective.
26:05There's a reason these companies make a lot of money. It's because the ads are really good and they work. And you can reach targeted people with£500, etc. But the other thing is that because this is all done by AI now, basically the way you do ads these days, if you use meta platforms. Picking the targeting of people, not drawing up the ads themselves. I mean, frankly, you can literally just chuck a website at it and tell it, make me a bunch of ads that reflect this website. And it'll do that for you and it'll punt them out and it'll do the targeting for you, etc. Which means that the idea of locally mandated spending and things that specifically from it, like you can run all your ads through the national campaign.
26:40If the AI decides that it's going to show them to people in maker field, you need to be less targeted than you used to be because the AI will naturally deliver the content to places where it is performing best, which are likely to be places where elections take place, for example. And you've made this point that this is just a way round for very rich people to spend as much money as they like and say, no, the electoral rules do not apply. Well, I mean, my favorite one currently is the other shadow media ecosystem that exists around this. And the other reason that reform maybe think they don't have to spend quite as big on advertising generally is because so much of the organic stuff is done for them.
27:15But then there's... Firstly, there's the entire right-wing media ecosystem on X, which is fundamentally a place now where the only views where you'll ever get any traction are ones that broadly align with those of the... Elon Musk has put his thumb on that scale. There is an algorithmic scale and he is holding it down. So you get a lot of free stuff from that. obviously, as we all know, over the course of the past 15 years, we've learned that the outrage economy does very well on social media for a variety of different reasons. And then there's the other thing now, which is obviously the new wave of, we used to call them citizen journalists, but they now have a new name for themselves.
27:45They call themselves auditors. Are you aware of this? You've come across this, haven't you? As soon as people really start getting those bloody meta sunglasses constantly, that we're all, that life as we know is over. It's people filming you all the time. We have so much to look forward to coming down the line. But so basically, briefly speaking, this is a kind of type of content production that gained prominence and popularity coming off the back of Charlie Kirk and his turning point organisation in the US where Kirk was made himself famous by going to campuses and debating people on issues of cultural war flashpoints.
28:18Right, so the classic thing is you go to, say, a Gaza protest and you say something like, you know, how do you define sexually? And they go, I'm gay. And they go, how do you think that would go on in Gaza? And they go, ooh, ooh, ooh, because they haven't really thought of it. And it's an amazing gotcha clip. Yeah. Rack up the views. Everybody goes home for, you know, tea and money from TikTok. Exactly that. And so, you know, the same playbook is being run here. So you have a bunch of right-wing people going doing very similar stunts. If you look at a lot of the footage that was captured around the, I was going to say protests, but we can call them riots, can't we, in Southampton and Belfast.
28:47As long as we're not Beverly Turner, who seemed quite incapable of spotting a riot, told Matt Stadlin that there were no riots. So, yes, if you look at the footage from Southampton and Belfast, there are an awful lot of people there who are filming this because they're doing it for content. They're not necessarily filming unrest. They're filming interviews with people who have strong feelings about immigration. And this content, again, goes far and wide and a lot of people make money from it. I think my favourite bit of this was Tommy Robinson, Stephen Yaxley-Lennon, egging on some of this from Moscow.
29:20Sort of slightly tipping the hand. He was with Elon Musk's father, Errol, because everyone knows everyone. In the week when our Prime Minister, who is still Prime Minister, is revealed to have been attacked. By Russia, yeah. By Russia. Yeah, I know. It's absolutely extraordinary. And there's an incident in the channel of a Russian warship. and yet there's a vast group of patriotic people online saying hurrah for Tommy Robinson and his views on Russia. We share a lot of important Christian values with Russia, I think you'll find the argument there, Ian. Delve into that however you like. Yeah, anti-feminist, anti-LGBT.
29:55Yes, exactly. Can I just read you out a great... You mentioned Nigel Farage. He was curiously absent from this campaign. We had a great number cruncher in the magazine that's currently on shelves. Press conferences Nigel Farage held January to April this year. Want to guess? 23. 20. Very good. Very good. Alarmingly good. I love him. Press conferences held in the seven weeks after it was revealed he took£5 million from Christopher Harbin. Two. So he's really dropped down the frequency of the press conferences. And I think as the media around this week shows, he's not really managed to live with a kind of glacially sort of shrugging off the£5 million.
30:32Instead, he's going for what I would refer to as a kind of classic Jeremy Corbyn tetchiness level about it, where he's just angry that someone's raised this. I had a defining moment in the taxi when I was obviously talking about Nigel Farage, and he said, well, he got a hard time on Julia Hartley Brewer. And I thought, well, it's over then. Yeah, and a hard time from Nick Ferrari as well. So people who would normally think would be very sort of... It's all right, he's got Bev Turner, he can fall back on. She would definitely give him an easy go. I think it's really interesting, the press conference thing, is to come back to what you were saying about parties being permanently on campaign mode.
31:07Because that effectively, I mean, that was a thing that Reform and Farage took from the Trump Labour, wasn't it? It's basically, these aren't just press conferences, these were kind of like rallies and there were fireworks going off and the bus was in the hall and all this kind of thing. And then suddenly, what they're a lot less keen on is actual press conferences where sort of difficult questions might get asked about topics you're a bit embarrassed about and might have to answer. There's a genuine sense that possibly for the first time, actually, and I'm trying to think back over the course of the past decade or longer, that I've had to be aware of that man's existence.
31:34But possibly the first time it feels like he's been wounded. Yeah. Which I don't remember from previous rounds of this. I'm going to be more generous and say it's a sense of guilt. No, I don't think that's true. But they are still, I mean, they are still, we should say, this is in the shadow of them still being very much at the top of polls nationally. Yeah, yeah. But to go back to the restore point very briefly, which Adam was talking about earlier, I want to make this point very, very strongly because I still don't think anybody's really looking at this. so Tommy Robinson sorry Stephen Yaxley Lennon over the weekend in the wake of a whole bunch of posts about the grooming gangs and Rupert Lowe's inquiry into it and the results thereof he posted something over the weekend which featured an image of men who looked like they were of South Asian origin all basically hanging from nooses with the caption Pakistani rope gangs and that has now reached obviously millions and millions of people now Tommy Robinson and Stephen Yagsi-Lernan has a verified X account.
32:32That is monetisable content. He is going to get paid for that. This feels like something that there should... It should be within the gift of legislation to perhaps address. We know this is Elon Musk's devotion to freedom of speech because he just sued a European broadcaster for saying something about him, which I thought, you know, the ironiometer would absolutely break. I mean, you're in charge of X, which contains the most disgusting untruths and inflammatory remarks about everyone, Yet, something about yourself, not acceptable. Yeah, just like Meta's shutting up Sarah Wynne-Williams because of her book about Facebook.
33:06Well, we're a free speech platform. We can't be held responsible for anything, but we have very strong opinions about other people. So, finally, the Andy Burnham... I say Reich, that's not necessarily a restorative. Can we call it the Bernaysance? The Bernaysance is about to happen. Brilliant. What are you most excited about in the Bernaysance? I'm excited about his eyelashes. Do you know what? He once was called the Minister for Mascara by the Daily Mail. Honestly, I'm... After a question time appearance. And he had to clarify that he does not, in fact, wear eye makeup. What I'm most looking forward to is everyone realising that he's just another Blairite politician.
33:41Well, he's Blairite and Brownite, which is a kind of impressive... And for a while, Corbynite. He's fairly Corbynite for me. I don't see the problem here. He covers all the bases. Yeah, well, I agree with you. He's going to unite the party. In hatred against him, like Keir Starmer did. That's my worry, is that Keir Starmer also thought he was above Labour factionalism, as he put it. But what you call Labour factionalism is often different ideological tendencies, right? And you have an approach to seeing the world. I'm not confident at the moment that I know which Andy Burnham we're going to get.
34:09Well this is the argument at the moment they're saying someone should stand against him and it shouldn't be a coronation but they're not, I mean Wes Streeting dropped out almost immediately didn't he he said he wasn't going to stand. Angela Rayner seems to have exited the field anyway so we assume she's going to get offered some major job in a Burnham cabinet. So far we've got Al Carnes who's making it very clear that that he is the hard man of labour who keeps putting out these videos. Not just... The jogging is now compulsory if you're a political candidate. You have to be videoed jogging. He's videoing himself whilst jogging and talking to camera just to prove he's not even out of breath.
34:42And did you see the one with the fireman? He's not jogging fast enough then. Exactly. Did you see the one with the fireman though? He goes into a fire station and starts doing chin-ups competing with a fireman. It's like, we get it, love. You're really butch. It's OK. You're in the army. Does he go down the pole? No, they don't know. He doesn't. They don't know. Well, I don't know. Surely one thing you do in a fire station is, can I go down the pole? Come on, Al. Even he isn't going to do, I'm going down the pole just before an election. He could climb up the pole, maybe. But he seems to be very much positioning himself as a candidate.
35:11The problem I have with Al Cunz is I feel like I lived through this before with Dan Jarvis. If you remember, they were like, he's a soldier. Do you know, he probably kills people with his thumbs. It does feel like every political cycle needs one hard man who has said proudly, I will take a bullet for my country. I miss Steve Baker, the hard man of Brexit. So he'll be doing videoing himself having a fight with Al Khan soon. They won't be able to resist it. What is the rationale? We need a debate in the Labour Party. Have you not noticed? They're quite good at it. The debate largely is, should I be leader or should you?
35:40But, you know, they're doing that bit. That's the thing. I wouldn't mind if it were a debate between the Labour right, the kind of, you know, West Streeting and his ease with privatisation or Shabana Mahmood and her ease with quite draconian immigration restrictions versus the soft left or versus the hard left. But at the moment, we're just going to have an argument that has no real substance to it, as far as I can see. Do you think he's sewn it all up? So Shabam Mahmood is clearly going to stay as Home Secretary. I think he will shuffle. I mean, he seems to be playing it quite well in that he's dangling a lot of the chancellorship in front of quite a few people, as it seems at the moment.
36:16And I think that is interesting. The right-wing papers, to come back to your point, have seemed to regard the idea of Ed Miliband as Chancellor is basically full communism now. When again, he served under Brown, you know, he's not on the outskirts of British politics by any means at all. So that will be really interesting. But I was personally convinced that streeting's immediate, no, let me lay my coat over this puddle for you, King, was his kind of like, can I have the job, please? He was straight out of the traps. That felt like an obviously sycophantic move designed to secure a position. But in the coverage, the thing I never understand is it was this, now these people are going to be offered top jobs.
36:52They've already got top jobs, all of them. They've got all the top jobs. He left his. I did wonder that about Angela Raynan. She has already been Deputy Prime Minister once. Now, that is a non-job to some extent. So maybe she's holding out for one of the great offices of the state. But she was also housing and local communities, wasn't she, where it did feel like she was one of the people who did actually have a kind of plan and was pushing ahead with things. So maybe she's going to come back and, you know, complete that brief. And there is a point to having Ed Miliband as Chancellor, which is, again, he does have an ideology.
37:20He has got a specific critique of what's wrong. And it is quite hot today. Just saying. And he's not here, but I think I'd make that point for him. I did have that thought as I looked at the temperature this week. I thought, we don't have to hear about those bloody climate change deniers. They've shut the... ..up, haven't they? Although I would say, I mean, of course, Makerfield wasn't the only by-election last week, and we did have the one up in Aberdeen as well, where to give Kemmy Bay knock her due... The Keminaissance happened. Yes, it did indeed, didn't it, in one specific constituency. And a very specific constituency, isn't it, Ian?
37:49It is. It is an oil city. Yeah, it absolutely is. It is built on oil and the people there largely work in oil and would like to carry on working. So drill, baby, drill. It's probably the one city in Britain. It may not be representative of the entire nation's feelings about net zero. But that is the argument. That's really the argument. He was Red Ed when he was Labour leader, wasn't he? But now he's net zero Ed, the ruinous drive to net zero, as the Mail is obliged to sort of autocorrect to every time they type net zero. And we should also point out there was a by-election, also another one in Scotland, which was held by the SNP.
38:21Despite their travails, Peter Murrell is probably being sentenced as we speak. He was sentenced this morning. It was four years, five years, I think. Five years and a few months. So clearly that was not really dented at the SNP and going to completely hold them below the waterline. The one thing I did want to say is did you... Don't miss the opportunity to say Brotty Fairy. Go on. It's the one time you'll get it. Brotty Fairy. No, I once said Kirkcaldy instead of Kirkoddy on BBC. and I still wake up in a sweat thinking about it. Andrew Neil corrected me, which is not something you want to have to see on a Sunday morning.
38:54So, you know, stay well away from those things. Anything that any of you are particularly looking forward to in the Renaissance? Can I say, I hope that he just, this is a very odd thing to say, I hope that he immediately puts up income tax, which sounds like the weirdest thing to say in the world. But I just think... Well, you can. None of the sums currently, as they stand, add up. I would just prefer them to go, sorry, this is going to hurt, but it's going to hurt all of you and it's going to hurt people in the higher tax bands more. Let's just... I need some money. You've got to pay me some money.
39:22If he gets a honeymoon, which I'm not sure he will... I mean, again, we ran a piece this week demanding that he resign as Prime Minister even before he's got the job because he's clearly not up to it. It was a spoof, but that will appear quite soon. So he's got a very brief window. And as nearly everybody seems to keep suggesting, if in that brief window you put up tax, you might get away with it long term. That's all there is. I mean, there's another potential honeymoon indicator, which is I think the current reports are that he would attain supremacy on the 17th of July, which is two days before a potential World Cup final appearance for the England football team.
40:00And honestly, if England win the World Cup, he declares a bank holiday. Man is in office forever. Harry Kane Day is declared and that's it. He has actually got the best opportunity that England has had in a very long time to put up income tax at this point, which is to say he's doing it for defence, which is what all of the other parties, even the Lib Dems are arguing that we have to... I mean, we lost to a cabinet minister and the blessed Al-Khans that we've been talking about a couple of weeks ago because Keir Starmer didn't meet those defence targets that they wanted. All the other parties are arguing for it.
40:34It's a fairly unarguable one, isn't it? We've got to put up income tax to stop being invaded by Russia. So, you know, both sort of politically and nationally. He's got the opportunity if that's what he wanted to do. Well, there we go. That's our advice to Andy Burnham. If you're listening, Andy, it'll probably go really well like all the other tax... It's a popular move. Yeah, everyone loves more tax. That's all for us for now. But if you want more Private Eye content, the new issue is now on shelves because we're doing this in the incorrect week. So you will be able to pick up a crisp, fresh new copy of Private Eye or you can subscribe at private-eye.co.uk.
41:09That's all for now. Remains to say thank you to Adam, Ian and Matt and to me really the MVP of this while Andy's away hello Andy on your sun lounger bye




