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- Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy
Scalable30 Oct 2025 · 1m
Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy
In short
Scalable, a new podcast about the business of the creator economy, launching with weekly episodes that go beyond headlines to explain what’s happening, why it matters, and where the industry is headed.
Guests
Jasmine Enberg and Kaya Yurieff, longtime friends and former colleagues at eMarketer and The Information; both are described as trusted, data-driven voices on creator-economy business.
Key claims
They’re combining a decade of individual coverage into one show; they’re also building a broader media company including a newsletter and an annual summit, plus regular email updates.
Notable examples
“Every Thursday” podcast episodes; “Every Tuesday and Thursday” email inbox updates; partnership with Lighthouse Studios.
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0:00Jasmine Enberg: I'm Jasmine Enberg. And I'm Kaya Yurieff. This is Scalable, a show about the business of the creator economy. Every Thursday, we'll tell you what's happening in this fast-paced industry. We'll go beyond the headlines to tell you what it means, why it matters, and where it's all going. You may recognize us from our previous roles at eMarketer and The Information. Our rigorous reporting and data-driven analysis have made us two of the most trusted voices on the business of creators. We're also longtime friends. And after a decade of covering the space individually, we've officially joined forces and the creator economy ourselves in partnership with Lighthouse Studios.
0:34On Scalable, you can expect more of the thoughtful, independent and real takes that we're already known for.
0:40Jasmine Enberg: But Scalable isn't just a podcast. We're building a new media company that includes a newsletter, annual summit and so much more. Every Tuesday and Thursday, we'll be in your email inboxes with more creator economy news and analysis. Subscribe to Scalable anywhere you get your podcasts. And please visit us at scalablepod.co.
From the publisher
Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat.Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising, and the creator economy. At EMARKETER, she built and led the creator economy research desk.We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.
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