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58 episodes
Scalable
by Kaya Yurieff and Jasmine Enberg · English
Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.
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From Meme Account to Media Business: Inside Assistants vs. Agents With Warner Bailey
Warner Bailey, founder of Assistants vs. Agents (AVA), explains how a Hollywood-assistant meme account became a media business, how AVA monetizes its assistant audience, and why he’s building…
12 Nov 2026 · 52m · 26 chaptersYou Asked, We Answered: AEO, Getting Paid on YouTube and the Short vs. Long-Form Debate
Listener Q&A on answer engine optimization (AEO) for AI search/LLMs, monetizing a new YouTube channel, creator income vs audience preferences (comedy example), long-form vs short-form, Instagram’s…
5 Nov 2026 · 50m · 17 chaptersCan Creators and Podcasters Swing the Midterms?
Whether creators, podcasters, and paid influencer partnerships can sway midterm elections; and whether mainstream media trust is rebounding.
29 Oct 2026 · 52m · 33 chaptersWhat Brands Really Want From Creators (And Vice Versa)
Brand-creator relationships—what “green flags” and “red flags” look like for both sides—plus new LTK/Northwestern research on how CMOs are organizing creator marketing in the AI era.
22 Oct 2026 · 46m · 15 chaptersThe Art and Science of the YouTube Thumbnail
How YouTube packaging—especially thumbnails and titles—affects clicks and retention, plus broader YouTube strategy for brands and creators.
15 Oct 2026 · 45m · 21 chaptersEverything We Got Wrong About Starting a Creator Business
A 50th-episode retrospective of Scalable’s biggest lessons on starting and growing creator businesses, organized into founder, creator, and CMO takeaways, plus surprising moments.
8 Oct 2026 · 52m · 27 chaptersCreators on Cap Tables: Why More Brands Are Paying in Equity
The episode explains why more brands are giving creators equity (instead of or alongside cash) and what that means for incentives, upside, deal structure, selection, and risks.
1 Oct 2026 · 1h · 21 chaptersDo Creators Really Need Agents? Plus, Jack’s Dining Room’s $25M Food Content Deal
Whether creators really need agents or managers, when to add representation, and the tradeoffs (fees, transparency, payment delays, miscommunication).
24 Sep 2026 · 1h 3m · 29 chaptersInside Two OG Internet Brand Comebacks: Yahoo and Expedia Bet Big on Creators
The episode of Scalable covers how legacy internet brands are regaining relevance with creators and social-first marketing.
17 Sep 2026 · 48m · 27 chaptersYouTube’s Other Competitors: Twitch, Disney, Tubi, Spotify and Beyond
YouTube’s “other” competitors beyond Netflix—how Twitch, Disney, Tubi, Spotify, Amazon, and others are encroaching as YouTube tries to become “the next TV,” especially via live streaming, podcasts,…
10 Sep 2026 · 57m · 27 chaptersThe Return of Monoculture and the Rise of the Creator Box Office Hit
The episode argues that “monoculture” is returning because people still want shared, culturally important moments, even as feeds fragment attention.
3 Sep 2026 · 45m · 19 chaptersBack to School and ‘Back to Work’ | RushTok, Staples Baddie and Employee Influencers
The episode covers three creator-economy shifts tied to back-to-school and back-to-work: (1) back-to-school shopping starts earlier and is driven by creators, with online spending rising; (2) brands…
27 Aug 2026 · 45m · 22 chaptersWhy More Creators Are Planning Their Exit
Creator exits are becoming mainstream as more full-time creators plan for retirement, legacy, and intellectual-property sales.
20 Aug 2026 · 48m · 21 chaptersWill YouTube Ever Fund Creator Content Again? (YouTube's Head of Creators Answers)
Whether YouTube will fund creator content again like YouTube Originals, and how YouTube and Netflix are competing for creator-led “TV-style” shows and subscriptions.
13 Aug 2026 · 50m · 20 chaptersMillennials vs. Gen Z: How They Spend, Scroll and Shop
Millennials vs. Gen Z spending, scrolling, and shopping—how their creator-economy relationship, media habits, and purchase drivers overlap more than they differ.
6 Aug 2026 · 52m · 28 chaptersAtlantic CEO Nick Thompson on AI Deals, Creators and Media’s Trust Problem
Nick Thompson, CEO of The Atlantic, discusses how the creator economy and AI are reshaping media business models, trust, and distribution.
30 Jul 2026 · 45m · 22 chaptersSpain Won the World Cup. The Internet Won the Content.
How World Cup social media content was won by athletes, fans, and brands acting like creators, while many invited creator attendees produced “boring” stadium/box content; plus a discussion of creator…
23 Jul 2026 · 55m · 32 chaptersWhy Everyone Has a Newsletter Now
Why newsletters have become a mainstream, reliable creator business, what’s driving the boom, how platforms compete, and what’s next (multi-channel, AI, community, and monetization beyond…
16 Jul 2026 · 52m · 24 chaptersDon Lemon on Facts, Fear and the Future of Media
Don Lemon discusses building and monetizing independent media on YouTube, the future of news on social platforms, and creator responsibility for accuracy and transparency.
9 Jul 2026 · 47m · 27 chaptersThe Battle for Smart Glasses and an Exclusive Interview with Netflix CMO Marian Lee
Smart glasses competition (Meta vs Snap) and an exclusive interview with Netflix CMO Marian Lee about creator/podcast deals, fandom-driven marketing, and AI.
2 Jul 2026 · 48m · 18 chaptersThe $44 Billion Creator Boom
The episode explains the “$44 billion creator boom” in US creator advertising, how budgets are shifting from direct creator deals to paid amplification/partnership ads, and why measurement,…
25 Jun 2026 · 52m · 16 chaptersMeta's CMO on AI, Creators & The Future of Advertising
Meta’s CMO Alex Schultz explains Meta’s creator strategy and how AI fits in—arguing AI is mainly a “threshold” tech for better ad performance and commerce, while creators are treated as lower-funnel…
18 Jun 2026 · 46m · 27 chaptersGoing Viral Doesn’t Work Anymore & Accenture Bets Big on Creators
The episode argues that “going viral” no longer reliably turns into sustained audience growth because social platforms have shifted from follower-driven feeds to recommendation-driven ranking.
11 Jun 2026 · 42m · 18 chaptersMeta Has a Reddit Problem. YouTube Has a Netflix-Spotify Problem.
Meta launches a standalone Reddit-like app for Facebook Groups (Forum) and rolls out low-cost Instagram/Facebook/WhatsApp subscriptions; streaming competition intensifies via a Netflix–Spotify deal…
4 Jun 2026 · 52m · 22 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy