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58 episodes

Scalable, page 3

by Kaya Yurieff and Jasmine Enberg · English

Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

All episodes, page 3

AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review

2025 creator-economy year-in-review, focusing on Hollywood-creator convergence, regulation (TikTok and teen social bans), AI’s impact on platforms/ads, podcasting growth, and creator…

26 Dec 2025 · 17m · 13 chapters

Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app

The creator economy in 2026—why “authenticity” is a worn-out buzzword, plus social media moving to TV screens (Instagram’s Fire TV app) and YouTube’s growing TV power (Oscars streaming on YouTube…

18 Dec 2025 · 37m · 19 chapters

The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei

Creator-economy business news and creator-platform competition. Main segments cover (1) the Warner Bros.

11 Dec 2025 · 50m · 23 chapters

Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover

TikTok Shop’s Black Friday/Cyber Monday growth and shift toward higher-end brands; Omnicom’s $13.5B takeover of IPG and what it means for agency/influencer marketing; LinkedIn algorithm controversies…

4 Dec 2025 · 32m · 16 chapters

Outrageous advent calendars, slow social and what to expect from Black Friday

The episode covers holiday shopping and social media shifts heading into Black Friday, plus “outrageous” advent calendars and signs of “slow social.” Guests: none; it’s hosted by Kaya Yurieff and…

27 Nov 2025 · 18m · 12 chapters

Meta’s big win, Australia’s social media ban and Mel Robbins’ rise

This Scalable episode covers: Meta’s regulatory win, Australia’s teen social media ban, and creator-economy money shifts plus podcast chart changes.

20 Nov 2025 · 26m · 14 chapters

TikTok and iHeartRadio take on YouTube, creator M&A rises and MrBeast goes to the Middle East

TikTok’s iHeartRadio podcast network to compete with YouTube; social platforms cycling through podcast features; creator-economy influencer marketing M&A rebound; newsletter platforms expanding…

13 Nov 2025 · 26m · 11 chapters

What big tech earnings mean for the creator economy

Big tech earnings and what they signal for the creator economy; plus creator-focused moves from Netflix and other platforms.

6 Nov 2025 · 22m · 12 chapters

Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable

The debut of Scalable, a weekly podcast and new media company focused on the business of the creator economy, explaining why “scale” matters now and how the show will operate.

30 Oct 2025 · 9m · 5 chapters

Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy

Scalable, a new podcast about the business of the creator economy, launching with weekly episodes that go beyond headlines to explain what’s happening, why it matters, and where the industry is…

30 Oct 2025 · 1m