

58 episodes
by Kaya Yurieff and Jasmine Enberg · English
Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

2025 creator-economy year-in-review, focusing on Hollywood-creator convergence, regulation (TikTok and teen social bans), AI’s impact on platforms/ads, podcasting growth, and creator…
26 Dec 2025 · 17m · 13 chapters
The creator economy in 2026—why “authenticity” is a worn-out buzzword, plus social media moving to TV screens (Instagram’s Fire TV app) and YouTube’s growing TV power (Oscars streaming on YouTube…
18 Dec 2025 · 37m · 19 chapters
Creator-economy business news and creator-platform competition. Main segments cover (1) the Warner Bros.
11 Dec 2025 · 50m · 23 chapters
TikTok Shop’s Black Friday/Cyber Monday growth and shift toward higher-end brands; Omnicom’s $13.5B takeover of IPG and what it means for agency/influencer marketing; LinkedIn algorithm controversies…
4 Dec 2025 · 32m · 16 chapters
The episode covers holiday shopping and social media shifts heading into Black Friday, plus “outrageous” advent calendars and signs of “slow social.” Guests: none; it’s hosted by Kaya Yurieff and…
27 Nov 2025 · 18m · 12 chapters
This Scalable episode covers: Meta’s regulatory win, Australia’s teen social media ban, and creator-economy money shifts plus podcast chart changes.
20 Nov 2025 · 26m · 14 chapters
TikTok’s iHeartRadio podcast network to compete with YouTube; social platforms cycling through podcast features; creator-economy influencer marketing M&A rebound; newsletter platforms expanding…
13 Nov 2025 · 26m · 11 chapters
Big tech earnings and what they signal for the creator economy; plus creator-focused moves from Netflix and other platforms.
6 Nov 2025 · 22m · 12 chapters
The debut of Scalable, a weekly podcast and new media company focused on the business of the creator economy, explaining why “scale” matters now and how the show will operate.
30 Oct 2025 · 9m · 5 chapters
Scalable, a new podcast about the business of the creator economy, launching with weekly episodes that go beyond headlines to explain what’s happening, why it matters, and where the industry is…
30 Oct 2025 · 1m