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58 episodes

Scalable, page 2

by Kaya Yurieff and Jasmine Enberg · English

Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

All episodes, page 2

Piers Morgan Wants a Billion-Dollar Media Company and Corporate Natalie on Her Career and AI

A recap of Kaya Yurieff’s panel with Piers Morgan at a London podcast conference, focusing on Morgan’s media ambitions (Uncensored, investment round, CEO hire, Time partnership) and the…

28 May 2026 · 1h 4m · 22 chapters

What Meta Is Doing at Cannes Film Festival and Why YouTube Is No Joke for Comedians

The episode covers two intersections of entertainment and the creator economy: Cannes Film Festival’s creator-facing business and how social media is reshaping comedy.

21 May 2026 · 46m · 23 chapters

Visa CMO on What Actually Works in Marketing Today

Recap of Scalable Summit and what marketing platforms and brands are doing now—especially creator marketing, clipping, and monetization—plus a mid-episode interview with Visa CMO Frank Cooper on…

14 May 2026 · 53m · 23 chapters

Queer Eye’s Tan France is a YouTuber Now and Creators Take Home Gold for NBC at the Olympics

Creator economy news and creator strategy—NBC’s Olympic creator engagement (450M Winter Olympics views) and behind-the-scenes lessons from producing a live “Scalable Summit,” plus Tan France’s…

7 May 2026 · 1h 9m · 28 chapters

How Big Are Creator Businesses Really and What’s Up With All the Offshoot Creator Awards?

This Scalable episode argues that creator businesses are scaling into “real” companies and that creator-focused award shows are multiplying because mainstream institutions (and traditional awards)…

30 Apr 2026 · 1h 5m · 27 chapters

The Truth Behind In-House Creator Ad Agencies and Why Creators Love a Live Tour

The episode of Scalable covers two creator-economy trends: creators taking content on the road and creators launching their own ad agencies.

23 Apr 2026 · 52m · 18 chapters

Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

The episode argues that live streaming is returning as a major creator-economy growth engine, using examples from Coachella, Justin Bieber, and MrBeast, and then broadens to live shopping and…

16 Apr 2026 · 52m · 18 chapters

Scalable Live: A College Degree for Creators

Live panel at Syracuse University’s Center for the Creator Economy launch on building a scalable “college degree”/minor for creators, defining creators vs influencers, and how AI and platform shifts…

14 Apr 2026 · 58m · 21 chapters

OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

Three creator-economy business stories: (1) Alex Cooper’s polarizing YouTube reality show Unwell Winter Games and its brand/advertising implications; (2) OpenAI’s acquisition of tech podcast TVPN and…

9 Apr 2026 · 1h 4m · 23 chapters

Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback

The episode connects (1) a social media addiction verdict against Meta and YouTube to potential creator-economy impacts, (2) Meta and YouTube expanding affiliate monetization, (3) Meta’s bet on its…

2 Apr 2026 · 1h 11m · 35 chapters

The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

Scalable episode covers three creator-economy stories: (1) why platforms don’t pay creators proportionally, using Meta’s and LinkedIn’s new monetization programs as examples; (2) whether creators…

26 Mar 2026 · 58m · 27 chapters

California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

The episode (Scalable, from South by Southwest Austin) connects creator-economy trends to media accountability.

19 Mar 2026 · 1h · 28 chapters

The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore

Why “next Disney” comparisons misread how creator businesses scale, and why brands moved from lavish influencer trips to more controlled in-person events; plus a look at Donut Media’s creator-economy…

12 Mar 2026 · 53m · 18 chapters

AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes

The episode of Scalable covers two threads: (1) how the creator economy is reacting to the US/Israel-Iran conflict after drone strikes that hit places including Dubai and Doha, and (2) how AI is…

5 Mar 2026 · 59m · 25 chapters

Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay

The episode argues that “microdrama” hype will fade, but scripted branded entertainment is here to stay—highlighting how creators and legacy brands are using short-form serialized stories and product…

26 Feb 2026 · 1h 6m · 29 chapters

Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case

Creator economy news and legal/ethical fallout from AI copycatting, plus coverage of the Nancy Guthrie true-crime case and Cannes Lions’ creator expansion.

19 Feb 2026 · 50m · 19 chapters

How Senator Cory Booker Convinced Democrats to Post More on Social Media

Senator Cory Booker and Senate Democrats’ push to expand their social media presence via a first-ever “creator summit,” aiming to engage creators and independent media directly and improve Democratic…

18 Feb 2026 · 34m · 15 chapters

Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack

YouTube’s push to win major TV advertisers (and why it’s hard), plus how journalists/creators can monetize independently—using Washington Post layoffs and the Substack model as context.

12 Feb 2026 · 51m · 24 chapters

Why the NFL is all-in on creators and where influencer marketing M&A is headed next

The episode of Scalable focuses on two linked themes: the NFL’s push to recruit creators for the Super Bowl and the direction of influencer marketing M&A.

5 Feb 2026 · 57m · 27 chapters

TikTok's stormy weekend, Reels is good now and creators protest ICE

TikTok’s U.S. future after a new investor deal; weekend technical/algorithm issues and backlash over data/privacy and possible political censorship; competition from Instagram Reels and YouTube;…

29 Jan 2026 · 55m · 21 chapters

Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts”

OpenAI begins testing ads in ChatGPT; implications for creators, publishers, and ad budgets; Democrats plan a creator summit; other creator-economy news (TikTok microdramas, MrBeast/crypto…

22 Jan 2026 · 1h 1m · 31 chapters

Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports

The episode covers (1) UAE regulation of influencer monetization (“advertiser permit” and media/commercial licensing), (2) CES/creator-economy announcements, (3) why 2026 is a “sports year” for…

15 Jan 2026 · 41m · 19 chapters

The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement

The creator economy’s “creator moment” in the Middle East (Dubai, Qatar, Saudi), Spotify’s podcast monetization changes, and a 2026 “reckoning” for podcasting as audio merges with video.

8 Jan 2026 · 59m · 25 chapters

Our 2026 predictions for the creator economy

2026 predictions for the creator economy, focusing on “control/focus,” platform shifts, regulation, AI, consolidation, and influencer marketing measurement.

1 Jan 2026 · 14m · 8 chapters