

58 episodes
by Kaya Yurieff and Jasmine Enberg · English
Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

A recap of Kaya Yurieff’s panel with Piers Morgan at a London podcast conference, focusing on Morgan’s media ambitions (Uncensored, investment round, CEO hire, Time partnership) and the…
28 May 2026 · 1h 4m · 22 chapters
The episode covers two intersections of entertainment and the creator economy: Cannes Film Festival’s creator-facing business and how social media is reshaping comedy.
21 May 2026 · 46m · 23 chapters
Recap of Scalable Summit and what marketing platforms and brands are doing now—especially creator marketing, clipping, and monetization—plus a mid-episode interview with Visa CMO Frank Cooper on…
14 May 2026 · 53m · 23 chapters
Creator economy news and creator strategy—NBC’s Olympic creator engagement (450M Winter Olympics views) and behind-the-scenes lessons from producing a live “Scalable Summit,” plus Tan France’s…
7 May 2026 · 1h 9m · 28 chapters
This Scalable episode argues that creator businesses are scaling into “real” companies and that creator-focused award shows are multiplying because mainstream institutions (and traditional awards)…
30 Apr 2026 · 1h 5m · 27 chapters
The episode of Scalable covers two creator-economy trends: creators taking content on the road and creators launching their own ad agencies.
23 Apr 2026 · 52m · 18 chapters
The episode argues that live streaming is returning as a major creator-economy growth engine, using examples from Coachella, Justin Bieber, and MrBeast, and then broadens to live shopping and…
16 Apr 2026 · 52m · 18 chapters
Live panel at Syracuse University’s Center for the Creator Economy launch on building a scalable “college degree”/minor for creators, defining creators vs influencers, and how AI and platform shifts…
14 Apr 2026 · 58m · 21 chapters
Three creator-economy business stories: (1) Alex Cooper’s polarizing YouTube reality show Unwell Winter Games and its brand/advertising implications; (2) OpenAI’s acquisition of tech podcast TVPN and…
9 Apr 2026 · 1h 4m · 23 chapters
The episode connects (1) a social media addiction verdict against Meta and YouTube to potential creator-economy impacts, (2) Meta and YouTube expanding affiliate monetization, (3) Meta’s bet on its…
2 Apr 2026 · 1h 11m · 35 chapters
Scalable episode covers three creator-economy stories: (1) why platforms don’t pay creators proportionally, using Meta’s and LinkedIn’s new monetization programs as examples; (2) whether creators…
26 Mar 2026 · 58m · 27 chapters
The episode (Scalable, from South by Southwest Austin) connects creator-economy trends to media accountability.
19 Mar 2026 · 1h · 28 chapters
Why “next Disney” comparisons misread how creator businesses scale, and why brands moved from lavish influencer trips to more controlled in-person events; plus a look at Donut Media’s creator-economy…
12 Mar 2026 · 53m · 18 chapters
The episode of Scalable covers two threads: (1) how the creator economy is reacting to the US/Israel-Iran conflict after drone strikes that hit places including Dubai and Doha, and (2) how AI is…
5 Mar 2026 · 59m · 25 chapters
The episode argues that “microdrama” hype will fade, but scripted branded entertainment is here to stay—highlighting how creators and legacy brands are using short-form serialized stories and product…
26 Feb 2026 · 1h 6m · 29 chapters
Creator economy news and legal/ethical fallout from AI copycatting, plus coverage of the Nancy Guthrie true-crime case and Cannes Lions’ creator expansion.
19 Feb 2026 · 50m · 19 chapters
Senator Cory Booker and Senate Democrats’ push to expand their social media presence via a first-ever “creator summit,” aiming to engage creators and independent media directly and improve Democratic…
18 Feb 2026 · 34m · 15 chapters
YouTube’s push to win major TV advertisers (and why it’s hard), plus how journalists/creators can monetize independently—using Washington Post layoffs and the Substack model as context.
12 Feb 2026 · 51m · 24 chapters
The episode of Scalable focuses on two linked themes: the NFL’s push to recruit creators for the Super Bowl and the direction of influencer marketing M&A.
5 Feb 2026 · 57m · 27 chapters
TikTok’s U.S. future after a new investor deal; weekend technical/algorithm issues and backlash over data/privacy and possible political censorship; competition from Instagram Reels and YouTube;…
29 Jan 2026 · 55m · 21 chapters
OpenAI begins testing ads in ChatGPT; implications for creators, publishers, and ad budgets; Democrats plan a creator summit; other creator-economy news (TikTok microdramas, MrBeast/crypto…
22 Jan 2026 · 1h 1m · 31 chapters
The episode covers (1) UAE regulation of influencer monetization (“advertiser permit” and media/commercial licensing), (2) CES/creator-economy announcements, (3) why 2026 is a “sports year” for…
15 Jan 2026 · 41m · 19 chapters
The creator economy’s “creator moment” in the Middle East (Dubai, Qatar, Saudi), Spotify’s podcast monetization changes, and a 2026 “reckoning” for podcasting as audio merges with video.
8 Jan 2026 · 59m · 25 chapters
2026 predictions for the creator economy, focusing on “control/focus,” platform shifts, regulation, AI, consolidation, and influencer marketing measurement.
1 Jan 2026 · 14m · 8 chapters