Backing Overlooked Founders with Nell Daly of Revenge Capital

16 Sep 2025 · 50 min · 14 chapters

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In short

Revenge Capital backs “overlooked and underestimated” founders, aiming to change venture funding patterns (notably the claim that 97% of US VC dollars go to men) via a provocative, inclusive, global, evergreen-fund approach.

Guest

Nell Daly, founding and managing partner of Revenge Capital. Background: former social worker/psychotherapist; relationship-based, extroverted networker; previously worked in media/tech-adjacent roles (e.g., Facebook Live interview leading to a job at the World Economic Forum). Single mother of three; built capital through years of networking and relationships.

Key claims

Economic trajectory change can reduce depression/anxiety; “life is leverage” and small conversations create domino effects; people should pivot careers if it won’t harm anyone; VC is broken by narrow thinking and misogyny/bias; women often have tighter execution yet struggle to raise money.

Notable examples

Her breakfast meeting with Andrew Antonio (OpenWork fintech partner; Method Music partner with Sam Smith; real estate portfolio) led to launching the fund; a red-flag example is subtracting marketing costs from cost of goods to inflate profits.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Festival of Entrepreneurs

0:49 to 1:36

Learn about the upcoming Festival of Entrepreneurs and its significance.

“I'm Alex Chisnall, host of this podcast and co-founder of the Festival of Entrepreneurs at the NEC in Birmingham this October 8th and 9th.”

Nell's Journey to Raising a Fund

1:36 to 6:40

Nell shares her unique journey from social work to raising a $70 million fund.

“You've raised a$70 million fund as a former social worker.”

The Importance of Networking

6:40 to 8:00

Discover how networking and building relationships played a crucial role in Nell's success.

“There's like no mystery to it, except I kept doubling down on myself and just had this idea that I wanted to actually run a fund.”

Meeting Andrew and Career Transition

8:06 to 12:08

Nell talks about her pivotal meeting with Andrew and how it influenced her career.

“I was actually, the meeting was supposed to be about helping me find capital for a female entrepreneur in the UK.”

Cultural Differences in Networking

12:08 to 14:01

Explore the differences in networking approaches between the UK and the US.

“So he, um, and he, he has kept a low profile for most of his career and he built a essentially multi-office family group.”

Personal Journey and Reinvention

14:01 to 21:41

Explore personal reinvention stories and the challenges faced along the way.

“I literally spent an hour researching them before making the decision to go and send them a reply back, you know.”

The Impact of Fear and Motivation

21:48 to 28:01

Discuss the effects of fear on motivation and personal drive in entrepreneurship.

“that first leap towards that first reinvention, you know, where would you be today?”

The Importance of Self-Care for Entrepreneurs

28:01 to 30:25

Learn why staying physically fit and managing boundaries is crucial for entrepreneurial success.

“You literally sit down, make some space to think and nothing comes to you yet you go outside into nature and just run and stuff just comes to you, right?”

Inclusivity in Venture Capital

30:26 to 33:38

Discover how Revenge Capital aims to back traditionally overlooked founders and promote diversity.

“it came about, how it got started and a little bit about the vision.”

Criteria for Investment Decisions

33:39 to 36:24

Understand the key factors and red flags that influence investment decisions in startups.

“So I've boiled it down after doing this now for, you know, a little while now.”
Show all 14 chapters

Challenging the Status Quo in VC

36:25 to 39:35

Explore the challenges women face in venture capital and the need for systemic change.

“to say one of the things that's a big flag to me is when, and this is a small point, but it's a big one, when people take out their marketing costs from their cost of goods.”

Personal Growth and Bold Decisions

39:36 to 42:02

Hear about transformative moments that inspired bold decisions in the guest's career journey.

“Yeah, I was going to say to you, what was broken or what's still broken?”

Taking Risks and Procrastination Insights

42:02 to 45:58

Learn about the importance of taking risks and reframing procrastination as an active process.

“So, you know, it's like this, there's this moment where you just, you're just like, I give up.”

Entrepreneurial Mindset and Challenges in the UK

45:58 to 49:04

Explore the differences in entrepreneurial culture between the USA and UK, and discuss funding challenges.

“Quick fire round, a couple of questions to finish off.”
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Transcript

Automatic transcript. May contain errors.

0:00Nell Daly:I think my big fear, to be honest with you, is that they say people are born in three ways. They have three major things that they think about. One is how they die. They're very afraid of like how that day is going to happen. Two is what happens after they die. And then there's a third category of people who have this fear that they're not going to get everything that they want to get done in life before they die. That is me.

0:23Alex Chisnall:Nell Daly, who is the founding and managing partner of Revenge Capital, an impact focused investment firm, backing overlooked and underestimated founders.

0:32Nell Daly:If 97 % of all venture capital dollars in the US go to men, people need to be provocative. Revenge is my personal mission. And it was the team's mission to say, we're creatives. We're people from outside this industry that want to change something. We want to also model disruption.

0:48Alex Chisnall:Welcome to Screw It, Just Do It, the show for those who decided to screw it and just did it. I'm Alex Chisnall, host of this podcast and co-founder of the Festival of Entrepreneurs at the NEC in Birmingham this October 8th and 9th. This is the podcast that brings you face-to-face with the entrepreneurs and business rebels who threw caution to the wind and built something extraordinary. Quick heads up, registration is now open for this year's Festival of Entrepreneurs. Join us at the NEC in Birmingham on October the 8th and 9th for two game-changing days with 200 plus speakers and thousands of ambitious founders.

1:21Alex Chisnall:Get your free limited two-day pass at festivalofentrepreneurs.co.uk or click my personal link in the show notes. Welcome now.

1:29Nell Daly:Thank you. Thanks for having me, Alex.

1:31Alex Chisnall:Absolute pleasure. So without any further ado, let's dive straight in. You've raised a$70 million fund as a former social worker. Obvious question, how did you do it? Yeah, well, do we do the long answer or the short answer?

1:50Nell Daly:Listen, I think that someone really amazing, actually, who works at iHeart, said to me one day in a meeting, life is leverage. And I thought, what a great t-shirt slogan that would be. And I, as a therapist, I'm really relationship based, right? Everything has to do with your relationships and how deep they are in the quality of your relationships. I'm also incredibly extroverted. So I meet a lot of people. I talk to a lot of people. And over the course of the last six years, I just networked my balls off. Let's just get out there. Let's just say it. And I had this vision in my head that I wanted to actually be the money.

2:37Nell Daly:I didn't want to ask for money anymore. I didn't want to co-source capital. I wanted to actually be the money. So when I was treating patients, I realized that a major issue was that people were depressed because they couldn't live up to their dreams, right? They couldn't live out their dreams, I should say. They didn't have the money to do it. They were stuck in toxic relationships with bosses or in their own private lives and they couldn't get out of it. And I thought there has to be a better way to solve depression and anxiety by changing people's economic trajectories. And I just got this idea in my head that I wanted to help people make a lot of money.

3:16Nell Daly:And I knew that I couldn't put my kids through college doing what I was doing, even though I was in private psychotherapy at that point. So I just started to really network and it was a cascading effect. And I think that, you know, it's important to teach people that there's just a domino effect to the small decisions that you're making every single day. So, for example, I was still doing a lot on I have a journalism degree. I was still doing a lot on the on radio and on television. I did an interview with a woman named Shelly Zalas because I was asked by Facebook to do something around Facebook Live and they pay me to do that.

3:53Nell Daly:I interviewed her. Then she offered me a job a year later. I took the job. I ended up at the World Economic Forum with that job out late one night because she was exhausted and needed to get some sleep. And I said, don't worry, I'll take our clients out and entertain. And I don't drink very much, so I can work the room without being like a total slug at the bar. And I just met a bunch of guys right before the pandemic, stayed in touch with And that relationship led to me meeting somebody in LA over Zoom, which led to me meeting the guys that I did the first fund with, which was the Together Group guys.

4:33Nell Daly:I did that for a couple of years and then, you know, just decided to take a chance and step out on my own and with their blessing. Thank God. And yeah, I was at a meeting, met a guy, asked him for breakfast six months later because I was having difficulty getting into venture capital. capital firms in the UK. And over that breakfast, I just pitched them the idea spontaneously and having no, I mean, you can, the thing that's such a mindfuck about being an entrepreneur, and you know this, Alex, is that you, it's like, you don't know when to stop. It's like a gambling problem, right? Cause you're like any kind of conversation or any situation I find myself in could be the thing that unlocks the thing.

5:17Nell Daly:And you just don't know, you just don't know. And so sometimes it's really difficult to, and there's a lot of naysayers. There's a lot of people, especially in my life who were like, what are you doing? What are you doing? Why do you think you can do this? Why do you think you can change careers? You know, you should work in the school system. You should have your summers off. You know, don't travel so much, be around your kids more, like all these things, all this kind of noise in the background. And you just keep continuing to have this vision that keeps popping in your head. And I had a great quote recently, which was, you know, God wouldn't put the vision there if he didn't mean for me to try to live it out.

5:52Nell Daly:And I thought that was a really beautiful thing, but also incredibly dangerous because I've worked with mentally ill people who have lots of visions. You know what I mean? So it's like you're always questioning, like, am I crazy to be thinking that I can do this thing? And, you know, and it's very difficult too when you're raising capital because you could have this idea and you could get a thousand no's and it just takes one yes to change your life. And so when do you keep pursuing it and when do you pull back? And I work with entrepreneurs now all the time who are in that situation because I now am in the beautiful, I have the beautiful privilege every day of listening to entrepreneur stories and hearing their dreams and seeing if they're the right, if I'm the right fit for them and they're the right fit for me to be on their journey with them and help capitalize their businesses.

6:39Nell Daly:So that's really how I did it. There's like no mystery to it, except I kept doubling down on myself and just had this idea that I wanted to actually run a fund. And by the way, I think the other thing that's really kind of messed up about life is that people are way too narrow in their thinking in terms of if you've pursued one career for a certain amount of time, it means that like you can't transition to doing something else. I didn't study economics. I didn't study finance. I'm not particularly good at math. It doesn't matter. Like these jobs, and I always told patients this, so I had to then like live by it.

7:18Nell Daly:If you're not going to kill somebody trying something, why aren't you trying it? Yeah. Yeah. If it's, yeah, it's not going to, it's not going to like really create any kind of harm to anybody. Why aren't you trying it? And I think the, the, one of the hardest things is to convince other people who are in positions of power that you actually have the brains and the wherewithal to try something new. And I just got incredibly lucky because when I met Andrew, who's my partner in this, he had seen me in a couple other meetings and actually was like, yeah, why aren't you doing this? So he wasn't asking the question, like, why do you think you can?

7:53Nell Daly:He was like, I don't understand why you haven't been doing this for the last 10 years. And I was like, thank you.

7:58Alex Chisnall:And was he the person that kind of unlocked the door? Was he the person that you met for breakfast that managed to kind of unlock?

8:04Nell Daly:Yeah, yeah. And I was actually, the meeting was supposed to be about helping me find capital for a female entrepreneur in the UK. And I had been working on a project with a woman who had started a makeup brand for about six months, and I could not find any money. I was shocked at like how, and I was shocked having had the experience I had already had, which was helping to build the Together Group. I already had relationships in the UK. I'd already been working there for a few years that I couldn't get meetings with anybody. Like I, like even with some track record, I still couldn't get in. And I, and it's so hard as an entrepreneur because it feels like there's a walled system to actually speaking to somebody who is an investor.

8:51Nell Daly:You know, there's very, there's, it's getting better, I think every year, but you have to get into syndicate groups. You have to like figure out who angels are, especially if you're not well-networked or you don't come from a family with wealth. You know, I met an entrepreneur yesterday who did a friends and family round and she raised$300 ,000. And when she left my office, we were saying to each other, wow, that's incredible because there's nobody in my family who would have given me$3. You know what I mean? Like, where do these people come from? Like people have family networks with money or friends with money who believe in them.

9:26Nell Daly:Like I didn't have any of that to be quite honest. And so, you know, I'm, when I met him, it was actually me pursuing someone else's dream alongside them. And through that conversation, he said, what do you really want to do? And I said, I don't want to be going around asking for money anymore. I want to have my own pot. And he said, why don't you?

9:47Alex Chisnall:Yeah. And I love that because there is that thing that you, you know, you're pursuing something and then you suddenly realized, hang on, hang on a minute, I'm actually pursuing someone else's dream. This actually isn't my dream.

9:59Nell Daly:Yeah.

10:00Alex Chisnall:And you have to kind of catch yourself sometimes, don't you? So I like that you kind of realize, or he asked the question and then you're actually like, actually, this is what I want.

10:07Nell Daly:Yeah. And I listen, I pursued to helping profession. So I'm very used to helping other people. Like, you know, I'm built to be altruistic. I'm built to add value. And part of that is because there's a lot of things that come together to make someone have a very vibrant, healthy mind in life. And one of those is creating meaning in your own life. And a lot of that comes from giving back. I find an enormous amount of joy helping other people. And so it wasn't taxing to do that, but you're right. There's a moment where you're thinking, yeah, why am I helping everybody else? Like I actually have this dream, which actually that dream then can go on to again, have this cascading effect where I'm helping a lot more people than just that one entrepreneur.

10:55Nell Daly:And he was, it was just the right place, the right time, the right conversation. I also would say the magic of that meeting was that I didn't know who he was. So in the UK, people really do a lot of research before they meet somebody else. They look at their LinkedIn profiles. It's such a lovely quality about British people in general. Americans don't do that much research. Yeah, it just doesn't, it's a cultural thing. So if you were in Miami, Alex, I'd be like, Alex, you should go meet so-and-so. And I just ping you his number and you'd call that guy. And he'd be like, yeah, totally come to the bar.

11:32Nell Daly:Right. We're like really exuberant. We're friendly. Generally we're loud. And the UK doesn't work that way. Why am I meeting them? You know, what's the point of meeting? Do you have any information on them? They're very prepared where they go in to meet somebody. And I didn't do any prep work before I met him. I actually thought he was a tax accountant and just thought, well, maybe this guy might know some people at venture capital firms. I actually didn't know that he was who he was. So it was through the meeting that it was unveiled to me that I had no idea who I was talking to.

12:08Alex Chisnall:Can you say who it is? Oh yeah.

12:11Nell Daly:Andrew Antonio. So he, um, and he, he has kept a low profile for most of his career and he built a essentially multi-office family group. He's a partner at OpenWork, which is a fintech platform. He is a partner at Method Music. Their biggest star is Sam Smith. So he has a large real estate portfolio. He helps people invest in real estate. He's just an incredible self-made entrepreneur whose roots go back to Cyprus and lives in Weston-Supermere and has an office in London, like very humble guy, you know, in his early fifties. So he's got a long road ahead of him and he's just done an incredible job, uh, you know, in his own life, building relationships and helping people, uh, with their finances and, you know, along the way has done well for himself.

13:07Nell Daly:So I just thought he was somebody's tax accountant.

13:11Alex Chisnall:That's mad, isn't it? And it's funny because it's, I feel like this, not that this is a pitch for the event for the festival entrepreneurs, but I feel again that, um, everybody that I've met through all of the, like the small events that, that, that I was doing for like, you know, 20 people, 50 people, all those coffees I met with people, all the people I've interviewed in my podcast has kind of led me to this moment. And then it's actually tapping into your network has allowed me to actually put on an event with, you know, 100, 200 speakers or whatever. It's like, if I hadn't have done all of the other stuff, if I hadn't started the podcast and actually just used it as a tool to reach out to people and get in the room with people that I wouldn't normally be able to get in a room with, especially in the UK, as you say, because everybody's literal, why should I meet them?

13:55Alex Chisnall:What am I going to get from it? Whereas like you say, you guys just, yeah, where are you? Let's just meet at Starbucks down the road or whatever. I actually had that this week, you know, and I literally, somebody introduced me to someone. I literally spent an hour researching them before making the decision to go and send them a reply back, you know.

14:11Nell Daly:It's kind of standard.

14:12Alex Chisnall:It's kind of standard. And again, I've, you know, I've worked out before chatting to you on here, I kind of worked out that I've reinvented myself like four or five times over the years. But you appear to have done pretty much the same, if not more than that.

14:27Nell Daly:Yeah, I scare myself, actually. And I actually I'm doing this in my closet today, but I don't actually really like to shop, but I love fashion. And I was at a beautiful consignment store the other day that I love. Most of my stuff is secondhand. Most of my stuff is pre-worn. I love picking through pieces and getting things that other people might not have and spending a lot less money than going into a store and buying something new. and I was thinking, geez, like I get scared, I think, buying clothing because I don't know if I'm actually going to like this in six months. And I think that says a lot about who I am, that I'm so curious as a human being that I don't always know where I'm going to land and things change in my life quite quickly, which makes me very resilient.

15:20Nell Daly:I'm a shapeshifter. I also believe though that water finds its level. You know, I think you end up, what you put out there in terms of love and being open and big hearted can come back to you because you're going to find other people who match your energy. I mean, Alex, you've known me for a while now and I'm a grafter, you know, I've, I've, I've, you know, I will have every single conversation. I will pursue lots of different ideas to see what sticks and, uh, eventually things do like, that's the beauty of, of living that you realize things do happen. You're, I would always tell patients, your dreams will come true.

16:00Nell Daly:They just might not always come true on your timeline.

16:04Alex Chisnall:But what do you think stops people evolving in the way, say that both you and I have pursued other things rather than, like you say, you're, you, you've trained to be, um, a therapist, a lawyer, an accountant or whatever. And you just see that through for the rest of your days until or you lose your job and you're forced to do that. But instead we've both, I guess, not necessarily deliberately pursued that, but opportunities have opened, doors have opened, and we've kind of got curious and we've kind of maybe cracked the door open a little bit more, have a look inside and gone, actually, I want to try that.

16:40Alex Chisnall:Because again, going back to your previous point, it isn't going to kill me.

16:43Nell Daly:Yeah, I wish, because I don't want to frame the conversation that somehow the way that you and I might live is better than the way that other people might live because I'm jealous of those people. They have like, in some ways they have a lot more stability than I do. Right. So, so I, and, and believe me, like when people ask me about my journey, I was a single mom with three kids and doing this and it was sketchy. Like it was super sketch. Like I was living on a very, very thin line for a long time and you have to really have the stomach to do it and I don't know if it took years off my life the financial stress that I faced trying to make this transition was significant and real and scary and there was no there was no safety net so I don't suggest this is like the best way to live however I think a lot about fear and I think I was born missing like a piece of what other people might have, which is just a healthy sense of fear.

Read the full transcript

17:52Nell Daly:I think I have, I am the type of person, I'm a Sagittarius, not that I necessarily believe in all of this stuff all the time. But if you read anything about a Sagittarius, I'm like classic Sag. I love adventure. I love talking to people. I'm generally very positive, open. I always use this metaphor. If you said to me right now, Nell, I want to swim from, you know, where you live to England. Would you do it with me? I'd say, come on, let's go to the bar. We'll have a cup of cocktails and let's try. Like, just let's jump in and start doing it. Halfway through, I'd be like, Alex, this might not have been such a good idea.

18:32Nell Daly:But I'm not good at thinking about the end game all the way through. I have a vision. I don't really focus on the pitfalls of what could happen as I'm trying to execute that vision. And so I think that has been a gift in my own life to myself or just the way I came into this world. And again, we could kind of psychoanalyze it to the end of time as I was trained to do. I try not to do that on myself too much because I just believe personality wise, I'm just like shit at forecasting, but maybe I'm not like maybe part of the superpowers that I'm actually, it's actually a great quality if you're shit at forecasting something because you do things that other people wouldn't do because they would sort of block themselves from trying.

19:19Alex Chisnall:I remember being in LA and places like that back in the, back in the, back in the nineties and the noughties and a brand called No Fear. And I just remember like buying everything they had. It is like really resonating. I don't know if it's still around, but I just remember seeing that stuff like everywhere in the malls of America.

19:37Nell Daly:I think my big fear, to be honest with you, is that they say people are born in three ways. They have three major things that they think about. One is how they die. They're very afraid of like how that day is going to happen. Two is what happens after they die. And then there's a third category of people who have this fear that they're not going to get everything that they want to get done in life before they die. That is me. And I wonder if Alex, when we do the festival of entrepreneurs, if we ask people to raise their hands, yeah, yeah. Did a quantitative or quantitative data study on which category you fall into.

20:17Nell Daly:If entrepreneurs are people who I literally, so, so let's reframe this because like, I actually have a sick amount of fear. Like it makes me nauseous thinking about it. My fear is directed to this idea that I'm not going to get it all done. And I've heard the ticking of the clock, like second by second, every waking minute of every day of my life. And I just recently took my daughter to Greece and we get to have these long, beautiful conversations on the beach. And she was saying, mom, I don't have that. Like, what is that like to live with that? And I was like, it kind of sucks.

20:54Alex Chisnall:Yeah. No, you're right. I have that like on a daily basis, not even on like on a weekly or

20:59Nell Daly:No, it's a daily. Yeah. It's like a, and it, and it, it drives you. It drives you like, yeah, it does drive you.

21:07Alex Chisnall:How old is your daughter, by the way?

21:08Nell Daly:She's 16.

21:10Alex Chisnall:I've got a 16 year old daughter and an 18 year old daughter.

21:13Nell Daly:Yeah.

21:13Alex Chisnall:If you're enjoying this conversation and thinking I need to be around more people like this, then I've got the perfect solution for you. The Festival of Entrepreneurs is where 5 to 10 ,000 ambitious entrepreneurs come together to learn from the people who've actually done it. It's on October the 8th and 9th at the NEC in Birmingham, and I'm giving my listeners free two-day passes. Real entrepreneurs, real stories, real strategies, exactly like what you're hearing right now, but live and in person. Go to festivalofentrepreneurs.co.uk and get your free two-day pass before they're gone. And do you ever think about, you might not, but if you hadn't taken that first leap towards that first reinvention, you know, where would you be today?

21:56Alex Chisnall:What would you be doing? Where would Nell be?

21:58Nell Daly:That's a great question. There was a time in my life when I had very small children. I was married to my first husband for 12 years. This is very personal. And I would have followed him to the end of the earth. I remember saying to him one night, as I realized our lives were starting to diverge a little bit. And I wanted him to apply for jobs at universities. And I said to him, I don't even care. I'm not a small town girl. I love New York City. I love going to big cities. I'm very much a New Yorker. I love LA. I love Chicago. I love all the major cities. I love getting to spend time in London and Rome and Paris.

22:36Nell Daly:And I said to him, If you get a job at a small Midwestern college, like in the middle of Ohio, I will follow you and I will be happy. I will make my life fit, whatever we're doing as a family, and I will be very happy because I'm a weird person in the sense that I can also spend like two weeks in a home in Vermont and read books. I have an art degree from, you know, an arts from Columbia in creative writing. So I can sit in an office and read and write all day as well. So I have this weird side to me. And I often think what happens if that had happened? What? Right. And yeah, there was this like pivotal moment and he didn't end up getting one of those jobs.

23:19Nell Daly:And then we ended up getting divorced and my divorce both allowed me and put my back up against the wall to perform. So a lot of people say, how did you do it? I was like, girl, I didn't have a choice. like I moved in with my mother and this was not a sexy story right I moved in with my mom with three little kids and I worked 24 7 for years I was saying to someone yesterday when I tell people I literally didn't I slept with my shoes on just because it was easier like I got to the point where I would because when you are a single mother with three little children and you make dinner and then you go upstairs and you finally wrangle every single one of those kids into bed, you still have to go downstairs and then clean the entire kitchen.

24:06Nell Daly:There's no parallel tasking happening at the same time. People don't realize that. Not only have you bought all the groceries, cooked all the dinner, and I'm not saying, oh, woe is me. I'm just saying I got really good at figuring out how to put my makeup on once every other day, not shine, like wear the same clothes, not take off my shoes and have lots of conversations and just kept, I just had this faith in myself. I also think this is going to sound super weird, Alex, but if we're talking about performance, I, one thing I did do is I stayed very fit. Like I always woke up at, if I had to wake up at five in the morning to go for a run or go to class.

24:47Nell Daly:I stayed fit and I didn't stay fit for aesthetic reasons, much more so because I knew if I was going to be in the fight of life, I had to be in fighting shape. And you have to be in fighting shape because when shit comes at you on a Tuesday afternoon, you never expect it that can take you out. You have to be, you have to have the physical body and the, and the mental health intact to get through that kind of stuff. And during that first divorce, I knew, oh my God, if I'm not fit, I'm going to really go down into a bad place. And I think that's the benefit of being a psychotherapist too, because you get to live vicariously through the beautiful things that your patients do and also the mistakes that they've made.

25:32Nell Daly:And you also have to model for them, right? I can't be a total disaster and be their therapist, even though there were times in my life. My life was certainly not perfect. And I was a great therapist. So I think that really helped in terms of, and I would, while I was running, I believe in this. And this is the beauty of psychotherapy. Psychotherapy, 80 % of what you say to somebody else is what therapy is all about. It's just hearing yourself talk out loud. 20 % is the response that you actually get from the therapist. You also have to realize in life that the way we communicate is very little through words.

26:08Nell Daly:It's much more so about your nonverbal behavior in a room, the energy that you bring in, the way you move your body, all those kinds of things. And, you know, I really believe in the idea of if you start to speak your dreams out loud and you have the courage to say them, even to one person who's not going to say, what are you talking about? That's ridiculous. You're never going to be able to do that. Right. For example, I would love to win an Oscar. I'm going to say it out loud. I would love to spend at some point in my lifetime performing and being an artist again. I would love it. That would give me so much joy and pleasure or working around more and more artists, which I'm gearing up to do every single day.

26:50Nell Daly:I try to make that a mission of mine. and if you say it out loud there's a lot of power in that and they've done studies you know everyone knows the harvard study where if the people who wrote what they wanted to get down done in a journal they were much more likely to execute it and have those dreams come true so on my runs and i don't know this is kind of maybe too woo for some people but i would just say it out loud to the universe and on my runs now i've lost both my parents i speak out loud my dreams to them

27:19Alex Chisnall:Yeah, out loud.

27:21Nell Daly:And I go early in the morning because you look crazy. But I run these streets and there's no traffic yet. And I just talk to my parents and say, like, listen, you're on the other side, dude, can you like move some furniture around up there for me? And make this happen and make that happen and make sure the kids are okay. And there's I just have a very strong belief in once you start to speak it out or write it down, shit starts to move in your life in the right direction. Yeah.

27:47Alex Chisnall:Running's good for a lot of things. I only discovered running back in 2018 and I've just rediscovered it after being injured for post New York marathon. But it's great for ideas that will come to you that you could work. You literally sit down, make some space to think and nothing comes to you yet you go outside into nature and just run and stuff just comes to you, right?

28:09Nell Daly:Yeah. And if I, with like very little childcare working full time, I never had a maternity leave again, like one, I hate to say this, but like when people come to me and say, I don't have the time, I'm like, if I had the time, you have the time. It's awful and it sucks. And it's inconvenient for people. Most of the time, it's just creating boundaries with other people to say like, I know you want to ride here, but I'm going on a run. I'm sorry. I get you. I can get you back in an hour or I need to get to the gym. Like I think staying in good physical shape is really critical to being an entrepreneur.

28:43Alex Chisnall:Agreed. Yeah. Yeah. I'm a huge believer in that. And I, when I first started as an entrepreneur, that was, and I was in sports therapy space and I just kept getting ill myself. And I just thought suddenly you have that realization. Well, if I'm ill, if I can't even help myself, how the hell can I help everyone else? I'm in the, I'm in the business of helping people right. But if I keep, keep taking time off for being sick, so you've got to take better care of yourself. You need to eat better. You need to sleep better. You need to exercise. Like you said, I remember like seeing like 11 clients in one day when I was doing, um, like retrained as a personal trainer and then went to sports therapy.

29:19Alex Chisnall:And I was just like that. Yes, you're chasing the money, chasing the money, but you know, 11 people in one day and I was just like exhausted and then you're ill again and you just like that. Well, then you can't see those 11 clients. So.

29:29Nell Daly:Yeah. It's a hard, You have to be so committed. And I did that. And what you're hearing in an office eight to 10 hours a day as a psychotherapist. When I was pregnant with all three of my kids, I was a therapist. And I would pull my hands or put a pillow in front of my stomach because I was so afraid that the baby was hearing these stories too. And what does that do to their makeup? we maybe we don't know right so uh I get it I get that feeling of burnout the people who do those careers just get so much pleasure from it long term I'm amazed I've some of my greatest friends are therapists and I'm amazed they're still in practice and I ask them every day like how do you do it and I would love to go back to it as well in some capacity but I just knew that I could do something different that might help more people than I would in my office privately so which leads

30:22Alex Chisnall:just perfectly back to revenge. Tell me, so you told us a little bit about who you met and how it came about, how it got started and a little bit about the vision. What types of founders and businesses are you backing? Who is your fund for basically?

30:42Nell Daly:Yeah. So we're, our fund is fully inclusive, even though I signal to the market every single day with the work that I do in terms of marketing revenge, that we want to also back founders that have been traditionally overlooked. That's really important for me. So, you know, I didn't want to have a fund that was just focused on women. I wanted it to be, I always want to try to execute a vision of the world that I want to see in the future. DEI is obviously not dead with me, but I wanted to make it so it was fully inclusive. Plus I have a business partner who's a man, which I think is a really unique thing.

31:21Nell Daly:A lot of women who start funds start funds with other women, and there's nothing wrong with that. I would have loved if that had been my trajectory years ago, for sure. What happened to me is that I ended up partnering with a man, and it's a really nice balance for myself and him that there's this masculine, feminine energy in the room. And it's been like it's already a lot of fun. And I really have my work at the Female Quotient made me realize how important it was because I was listening to executive conversations for a very long time with some of the top executives in the world. That's what we did.

31:55Nell Daly:We put on these big events where we had them on stage and I got to listen to all of their information that they had to impart to us and the studies that they had read or the studies that they had done internally in their organizations and how powerful it is to have diverse teams. socioeconomic diversity is important gender diversity uh you know all the all the things we talk about neurodiversity uh age differences and so i look to back teams that understand that fundamentally are building cultures that support that uh so i always say if two white boys with a drink brand come to me i'm absolutely going to look at that just as much as i would two women who come to me with a different kind of company, especially if I think I'm going to make money to be able to continue funding other entrepreneurs who are coming down the pike.

32:44Nell Daly:So we're fully inclusive. We are global. We are sector agnostic. So it's like anything goes with us, which is very unusual in this space. Most people hone in on a category and most people in the U.S. especially just invest in US companies. They don't necessarily go global because Andrew's in London and I spend three weeks a month in New York. We are able to be global. And I wanted to be global because I love the UK so much. I am obsessed with it as a testing ground. And I wanted to be able to help the people I care about the most, you know, over there, the entrepreneurs that I meet to bring their businesses and help scale them into the U.S.

33:30Nell Daly:market? And I didn't want to take out Africa or working in the Middle East or other parts of Asia. Great question. It's such a great question. So I've boiled it down after doing this now for, you know, a little while now. We launched Revenge officially in December in the U.K. market, but we've been going for about a year at that point. And there's three things that have to come together. One, I have to really enjoy the founder and the founder has to enjoy working with me. So you want somebody who is coachable and also it feels very reciprocal. When I was a therapist, I didn't have a chair and a couch.

34:10Nell Daly:I wasn't in a position of power. I had two couches and I was like, I'm in this with you. So I very much approached my relationship, which maybe isn't traditional VC where I sort of have the power and the money and I can dictate certain things to you. That was also why it was really critical for this to be what's called an evergreen fund, because I didn't want the pressure to from a from my LP or GP to pressure me to make sure that the business is scale in a certain amount of time to get the money back. With an evergreen fund, we can invest in things that might take more time. I wanted to stop that cycle of what I felt was bullying, a bit misogynistic.

34:48Nell Daly:I wasn't going to participate in that. So we're a little bit different that way, but I need to feel like there's a good relationship with the founder. We need to have a real strong belief in the founder. We need to believe in the idea because I am going to be your biggest cheerleader. I will be on stages. I will be on television. I will be doing podcasts talking about your brand, whether that's a tech company or a consumer company. So I need to really believe in it. And then you need to have your shit together in terms of your financials. You need to have a sound business plan without a crazy valuation that's actually going to eventually make money and be able to scale on a global level.

35:28Alex Chisnall:Yeah, then it's not. Usually it's like buying a house.

35:31Nell Daly:Usually it's like, shit, I love the house. I love the bathroom. I love the master bedroom, but weird location. You know what I mean? Like there's always something kind of -

35:41Alex Chisnall:Oh, it hasn't got a garden. Oh man.

35:43Nell Daly:Yeah, exactly. Like roof stack, but not a garden. or like garage, but, you know, up on a busy road. So it's very much like when people come in, you want them to nail all three of those factors. And you also want the entrepreneur to know that if they're not good at the financial piece, but they're great at the vision, they're great at execution, they're great at developing relationships, you've got to get some sort of fractional CFO on the phone with us to give an investor confidence that we're not investing in someone that's just got crazy numbers on an Excel spreadsheet that make no sense and you start poking holes at it.

36:18And, you know, they really have no idea

36:21Nell Daly:whether this business is gonna make a lot of money or not. It's almost easier for me to answer the question to say one of the things that's a big flag to me is when, and this is a small point, but it's a big one, when people take out their marketing costs from their cost of goods. So I'll have somebody who's selling, you know, let's say it's lipstick and they'll say, oh, I'm doing so well, I'm making$600 ,000 a month. It's like, yeah, but you're spending X amount on digital advertising. So if you added that to your cost of goods, you're actually losing a hundred thousand dollars a month.

36:51Alex Chisnall:That's good. Cause I was going to ask you what, what, what's a red flag that you come across. Okay. That's a good one. Yeah. Okay.

36:57Nell Daly:Yeah. That's one. And when you're early on in a business, uh, another red flag is, you know, everybody wants to hold onto their equity and I get it because we also face the problem sometimes where we love the founder, we love the idea, but they have very little equity left. And so we're like, what's your incentive to stay in this business if we start investing in it? Because you might peace out and you're critical to the mission. So, you know, there's, I mean, red flags, we could talk, we could do an entire week of podcasts.

37:25Alex Chisnall:We could, we could do that. We definitely need to do a longer episode. So we could do that one for sure. What's the boldest decision you've made thus far with Revenge Capital?

37:34Nell Daly:The branding. Yeah. I think naming it.

37:37Alex Chisnall:Everyone's going to go and look at the branding now, right?

37:39Nell Daly:I mean, I think the name Revenge says a lot.

37:41Alex Chisnall:Yeah, yes.

37:42Nell Daly:Very provocative. And I, the bigger issue here is that I felt like there was very little leadership that I was seeing in the UK and in the US where women were willing to put it. I hate to say, you know what, I'm going to qualify that. people in general aren't willing necessarily like really put it on the line and create like a an inspiring character that people can really get behind what's like the inspiring concept and whether this works or not I have no idea I think it is working um but I wanted to it's not necessarily easy for me or natural for me Alex and you would think because I'm outspoken and extroverted it would be.

38:24Nell Daly:But how do you create a character that inspires people to take a look and take a pause? What I needed more so than women to be on board with the mission is other men, right? To kind of look up in the industry and go, what's this? And I've gotten a lot of like, I've gotten much more like, thank God you're out there. This is the new face of venture. We needed this. This is a breath of fresh air. And I could invent because I'm not from the industry. But I can tell you, I have had conversations with people who, you know, were investment bankers and then went into private equity and then went into venture or, you know, been in finance their whole lives who are like, what is this?

39:03Nell Daly:You know, and I'm like, I'm not your person. And like, you don't need to be on board with this, but this is the new face. This is what we need to be signaling to the market. If only if 97 % of all venture capital dollars in the U.S. go to men, people need to be provocative and stand up for what the fuck is going on there. And so revenge is my personal mission to, and it was the team's mission to say, we're creatives. We're people from outside this industry that want to change something. We want to also model disruption.

39:36Alex Chisnall:Yeah, I was going to say to you, what was broken or what's still broken?

39:41Nell Daly:In the venture capital world? Yeah. I think, listen, the needle hasn't changed much in terms of investing. And it's a much bigger conversation why women traditionally haven't gotten the same kind of money as men. There's a confluence of factors there that don't just have to do with bias. But I do think if I put two people in a room, a female founding team and a male founding team with, you know, the majority of venture capital firms, I watch guys raise money at a level who come to me and I can't believe with their pitches, their decks, their data rooms that they've gotten as far as they've gotten.

40:20Where I see women who have much tighter ships, much more interesting branding, better ideas.

40:27Nell Daly:They're, you know, so quick to execute. They can't raise a dollar. I will say I have seen that firsthand.

40:34Alex Chisnall:That's good to call it. Yeah.

40:35Nell Daly:Yeah. And it's really shocking and sad to me. But, you know, we're here to change that. And more and more women are raising funds. So there's not only is it about funding more entrepreneurs, it's about creating more of me. We need more women who are partners at venture firms and we need more women further down the line in private equity because it also gets very, very tight in private equity. So my companies are either going to go public or they're going to be bought by private equity. And I need women around those tables as well.

41:01Alex Chisnall:Yeah, good shout. Yeah. I'm going to ask you a couple more questions and then we'll do a quick fire round. So looking back on your life, what screw it, just do it decision has changed your life the most? Big question, I know, but you've reinvented yourself a number of times. But I don't know if it was that conversation with Andrew that you said or something like way back in the day. But if you could choose maybe one or two moments, what would those be now?

41:28Nell Daly:I think in my most recent history, it would certainly be taking a deep breath in that conversation when he said, why are we really meeting and putting myself on the line and telling him I want to raise a fund. I want my own fund. And he said, how much? And I said, 5 million. I think I said 5 or 10 million. I have to go back and ask him.

41:46Alex Chisnall:Really? Did you?

41:47Nell Daly:Yeah. And I don't think I lowballed myself, but he came back with a much bigger number. Thank God. It's so fun. uh so i think but i remember taking a deep breath and i i've told this story before where i heard that it sounds so cheesy but i heard that hamilton song in my head right which was like take your shot you know from the hamilton soundtrack and i just remember taking a deep breath and kind of looking across the restaurant and looking back at him and just directly going for it because i was like fuck it but i was also at a point where i was so frustrated with the UK market in the way that I felt like women were being treated, that I was like, I'm done.

42:29Nell Daly:I'm out. So, you know, it's like this, there's this moment where you just, you're just like, I give up. Like I'm done. I'm going back. I'm going to work in New York. I'm going to work in Miami. I could get more done in a day there than I can in a year in the UK. It feels like I'm out. So unless you give me, you know,$10 million, I'm leaving this meeting and never coming back and goodbye. So I think I had that weird hubris where you've just let go of the outcome. I think that was probably one of the biggest things. And then I also think I have those little moments of Scrooge's Do It where we just did a big photo shoot for a magazine in London and we did all the creative direction for it, Charlotte and I, and we worked with this incredible team.

43:09Nell Daly:And it's still so outside the industry of what we think the industry is supposed to look like. And there's all these moments in my head where I'm like, well, fuck it, I can do it, but it's a screw it, just do it moment. I mean, it's not, you know, it's, I know that what I'm doing is provocative.

43:27Alex Chisnall:I love it. If there's one thing you'd want your, your kids to know about taking action and not procrastinating, what would it be?

43:36Nell Daly:I'm going to reframe that question just for a second because procrastination is actually incredibly active thing. So we generally get taught that procrastination is bad, but procrastination, what are you doing while you're procrastinating? Thinking.

43:51Alex Chisnall:Yeah. Okay. I like the reframe.

43:53Nell Daly:Cleaning your room, watching a Netflix show, taking a walk, going shopping. So we think of procrastination as sitting on a log and doing nothing where it actually is incredibly active thing. So I always say to my kids when I see them procrastinating, what's underneath it? What are you avoiding? What's like the deeper thing that you're doing? Or what are you actually pursuing that you like better than what you should be doing? And let's dive into that. Because a lot of the stuff that I see that my kids have to do for school, I think is total bullshit and super boring. And I think with the emergence of AI, you know, I look at some of the things that they do now.

44:30Nell Daly:I'm like, thank God, because I had to sit and do that. Like just the annotations of notebooks that they're like using AI to do now, those on papers. We'll never, Alex, you and I will never get those hours back. And I think I'm so relieved for my own children that they don't have to spend hours doing shit that didn't really matter. And so I am very, I'm very kind of like open in my thinking about education, especially as an entrepreneur, because no one's ever asked where I've, and it didn't, it matters in the sense that I'm able to have intelligent conversation with people. and when I'm on television and I can bring up sort of world history and I know about politics and I know about social policy and I'm able to articulate myself about U.S.

45:12Nell Daly:history or world history in a way that maybe other people can't because of my education. But I think a lot of stuff that our kids do is stupid, right? Or that we've had to do in the past has been stupid too. So what I would tell my kids is watch me, watch mom take risk, watch mom fail, Watch mom embarrass herself. And then my kids also are great in encouraging me to do stuff that makes me really nervous. I'm lucky. There was a time in parenting where they were embarrassed and now they've kind of crossed the threshold. And I think that they really like to see me out there trying things. And my only hope is that it inspires them to not leave any stone unturned.

45:56Alex Chisnall:Yeah, yeah, yeah. Amen. Amen. Quick fire round, a couple of questions to finish off. So whatever comes into your head, first answer, short and sweet, what is an entrepreneur?

46:08Nell Daly:I think an entrepreneur is just somebody who has a dream who's willing to live it out.

46:12Alex Chisnall:Perfect. Why is the USA better at producing scale-ups and unicorns in the UK?

46:18Nell Daly:Mindset.

46:18Alex Chisnall:Great answer. Haven't had that one yet. What is a scale-up business?

46:22Nell Daly:One that has a lot of fucking customers.

46:25Alex Chisnall:that's the best answer I've ever heard what can entrepreneurs look forward to when hearing you at the festival entrepreneurs

46:34Nell Daly:oh I think a laugh definitely I think just no bullshit like no bullshit I because I don't know I don't I don't know what I don't know right I'm not from this this is all like we're all having fun together exploring it and I'm just like as a therapist like someone was doing something I'd be Like that's fucked up. Like I will call it like I see it. You know, I'm, I am that girl. So I don't, I don't just like, I don't, I'm not like cushy. Like I'm like, okay, we're going to just call it like it is and laugh about it. So I think they're going to get that kind of vibe from me for sure.

47:12Alex Chisnall:From the outside looking in then, what does the UK need to do to get more startups?

47:18Nell Daly:I think a lot of people that I speak to, and I don't want to, because I hate this idea that I'm an American and we're better at this thing and I can come and like teach. And it's so condescending because I learned so much from my UK counterparts as well. But I think one thing that we can all improve on always is teaching children that nothing is impossible. And I think the UK is very based around a service industry. and I think it's about changing sort of the fiber of the beings of kids or even people our age and just somehow you say something in therapy you say a thousand things you and I always say it's like throwing spaghetti against a wall and then I could say one phrase to you that's just going to stick and completely change your life but I have no idea what those phrases are right we're constantly mining for those and I'm sure you can look back on your own life Alex and go oh my god there's this one thing that someone said to me this one day that just changed everything.

48:17Nell Daly:And that's the beauty of having conversations with people about your intimate things, about what you're dreaming about. And so to answer that question, I think we just need to keep having conversations like this because somebody is going to hear it and it's just going to start to get into the water a little bit more and people are going to start drinking the Kool-Aid that they can open their minds to the possibility that a dream that they might have can come true. In part though, the frustrating thing is you've got the people who have the dream, but there's no money to support the dreams. And that's what we also need to change more in the UK, that there has to be like, you can't just tell people like have a dream and they step into a dry river of capital.

48:59Nell Daly:We actually have to have money moving in order to make those dreams come true for people. And I'm working on that side of it now.

49:06Alex Chisnall:You are indeed. And we look forward to hearing more about it and meeting you in person once again at the Festival of Entrepreneurs this October in the UK at Birmingham. So Nell Daly, thank you very much indeed.

49:18Nell Daly:Oh, Alex, you're such a love. Thank you.

49:20Alex Chisnall:That conversation just proves something. You are the average of the five people you spend the most time with. So here's my challenge. Upgrade your network. The Festival of Entrepreneurs is happening October the 8th and 9th, and I'm giving my listeners free two-day passes to get in the room with 5 ,000 to 10 ,000 entrepreneurs who are actually building something. This is where the risk-takers, the game-changers, and the people who've decided to screw it and just do it come for inspiration, education, and connection. Don't just listen to their success stories. Go meet the people living them. Grab your free pass now because the biggest risk isn't taking a chance.

49:56Alex Chisnall:It's missing the opportunity entirely. If this conversation resonated with you, don't just sit there, act on it. Make sure you follow or subscribe for more game-changing conversations. And remember, the only thing standing between you and your business breakthrough is the decision to screw it and just do it.

From the publisher

In this episode of Screw It Just DO It, I sit down with Nell Daly, founder and managing partner of Revenge Capital. Nell went from a career in clinical psychology to raising a $70 million fund designed to back overlooked and underestimated founders. She explains how her experiences working with people struggling financially shaped her mission to help entrepreneurs access capital, why networking and relationships were central to her journey, and how she sees the future of inclusive investing. We also talk about the challenges she faced as a female fund manager, the importance of persistence in raising capital, and why she believes diverse teams will drive the next wave of global innovation.


Key Takeaways:

  • Why persistence and networking matter in raising capital
  • How Nell transitioned from psychology to venture capital
  • The three criteria she uses for investment decisions
  • The importance of diversity and inclusion in building successful startups


🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

 

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

 

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.

 https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL

 

👉 Follow the show. Turn up in October. Screw It Just DO It!

 

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