From Addiction to 1 Million Books Sold

0:00Alex Chisnall:What stops founders from building something meaningful isn't the lack of ideas, it's the fear of getting started. I'm Alex Chisnall and this is Screw It Just Do It, a podcast for people who are ready to stop waiting, take action and make things happen. So I'll take you back to May 2018 and I think at that point in my life I was definitely at my personal rock bottom. I'd been addicted to cocaine and alcohol for a decade by then I was smoking 25 cigarettes I was single I was just deeply, deeply unhappy You know, I didn't have any hope for the future I didn't think that things could get better I thought that that was just who I was destined to be At that point, one of my friend of mine told me to listen to a podcast on manifestation and that was the real life-defining moment for me And I think that when I listened to this podcast on Manifestation, made me realize that I was responsible for my happiness and I was responsible for the direction that my life was going in.

1:01People often say to me, like, how quickly can you see change? I'm like, change happens overnight. Once you do something differently, you will see the change instantly. It's actually getting to the point where you are going to create the change for yourself. That's the bit that takes time. But once you get there, then it happens very quickly.

1:17Alex Chisnall:Before we get into today's conversation, this is genuinely relevant for a lot of founders listening. Are you running a business that pays supplies abroad, receives international payments, or operates across borders? World First helps founders manage global payments and FX more efficiently with access to competitive exchange rates and tools designed specifically for growing businesses. World First have given us an exclusive offer for podcast listeners to get 50 transactions completely fee-free for 60 days. Head to worldfirst.com forward slash screw it to create a free account and claim now. Now let's jump into the main conversation.

1:54Alex Chisnall:Today's guest is Roxy Nafusi, author of Manifest and Confidence, with over a million books sold and someone who's built a huge global audience around confidence and creating the life you want. But I want to go back to before all that and ask you, what was life like just before everything changed for you? So I'll take you back to May 2018. And I think at that point in my life, I was definitely at my personal rock bottom. I'd been addicted to cocaine and alcohol for a decade by then. And I also had no career, no purpose, no self-worth. I was smoking 25 cigarettes a day. I was single. I was just deeply, deeply unhappy.

2:44and I would say that what kind of was the saddest thing of all was that I felt really hopeless you know I didn't have any hope for the future I didn't think that things could get better I thought that that was just who I was destined to be. Wow and what what was working in your life at

3:05Alex Chisnall:that point because it doesn't sound like a lot was right? I don't really think much was working at all to be honest I was yeah no that was fucking nothing nothing Jesus um and what led you then to to taking the first step to change and how old were you then 28 so I was 27 about to turn 2018 I'm 35 now yeah um I think that because I was in this battle with addiction and I think anybody that has experience with it will know that you kind of go through many iterations of wanting to change and thinking that you're going to find the answer to it. And at that point, one of my moments of I'm going to do this, I'm going to change things was deciding to book a yoga teacher training course in Thailand.

3:57And I thought that, you know, if I did 200 hours of yoga, and I meditate every day, and I was away from all my vices, that would be the thing that changed me. And 48 hours after coming back to London, I was back taking drugs again. And I think it was after that experience where I'd basically gone in this like two day bender and woken up sort of so full of shame. And I think after that, I thought, I really don't know how I'm ever going to get myself out of this. And then someone, a friend of mine, told me to listen to a podcast on manifestation. and that was the real life life defining moment for me interesting um and how much of that decision after you listened to that podcast then came down to confidence versus like necessity by the sounds

4:50Alex Chisnall:of it at that time because it doesn't sound like there was a hell of a lot of confidence right or had that given you confidence what it did was it gave me an understanding that I was in control of my life and it put me back in the driving seat for the first well I say put me back it put me in the driving seat of my life for the first time I think that up and up until that point I had been in victim mentality I was a product of my circumstances life was unfair these bad things happened to me and I think that when I listened to this podcast of manifestation what really changed things for me was it made me feel that or made me realize that I was responsible for my happiness and I was responsible for the direction that my life was going in and that really was ultimately what changed everything you know people often say to me like how quickly can you see change I'm like that change happens overnight once you do something differently you will see the change instantly it's actually getting to the point where you are going to create the change for yourself that's the bit that takes time but once you get there then it happens very quickly and at that point did you like begin a process of of mapping out where you wanted to go with your life or who you wanted to become with your life or was it still very much like a week-to-week day-to-day existence oh my god yeah i mean all i wanted that point was love i mean i was you know about to turn 28 the only thing i cared about was meeting someone you know I wanted to meet a man and at that point if I'm really honest I wanted to meet a man who could provide for me yeah so I didn't have any money of my own I wasn't I wanted to have this kind of like certain life but I always assumed that I would need to meet someone with money to live like that and what happened was I did manifest love like you didn't have a fucking penny and three months later I was pregnant so I was like wasn't quite going for that it was the best thing that ever happened to me because I think that had I have met someone who I thought I wanted at the time I would never have made my life the success that it is now yeah um and if you hadn't made that shift what do you think your life would look like now uh don't even think it's worth thinking about very sad very sad life yeah um a lot of people hear manifestation and think it's just mindset what are they missing okay so when you look at all great philosophers thinkers psychologists actually let's not say that when you listen back to any great speakers thinkers philosophers what you will realize is that everybody is talking about manifestation even if they're not using the term and that's because manifesting is essentially about using the power of your mind to change and create the reality you experience and so manifestation is not just about wishful thinking it's not just about visualization it's not just about mindset it's really this incredible combination of wisdom, psychology, neuroscience, quantum physics, yes, some spirituality.

8:10And there's so much to it. To me, manifesting is a self-development practice. So it's a real way of living. And it includes confidence and self-belief. I mean, at the core of it is empowerment and what you believe about yourself and the world around you. It's about taking aligned action. It's about self-discipline, self-respect. It's about being clear on your goals and understanding what you really want and why you want it. It's about overcoming challenges and persisting through them. I mean, it's such a full practice. And that's why, you know, I created this seven step guide because I was like, there's so much to it.

8:49How can I explain this practice in a way that would be easy for people to understand?

8:54Alex Chisnall:And tell me when, when did you come up with the idea for like putting a framework behind it and then ultimately creating a business that's given you you know the life that you that you have today so when I was pregnant with wolf um it was I was definitely not prepared for that experience so you know I was still an addict when I got pregnant and so I had to give everything up overnight I then turned to binge eating and but I had just discovered manifesting and so I had gone basically during the pregnancy although it was a very dark time. I immersed myself in everything to do with self-development.

9:31I just kept reading books, listening to podcasts, motivational speeches on YouTube, like whatever I could. And I was really inspired by people like Brené Brown and Tony Robbins. And I was like, oh my God, I want to be on stage and I want to be talking about what I'm learning. And at the same time, I had a very small community on Instagram and I was showing up quite vulnerably and telling them my experiences. And I had started something called Agni on Sundays on my Instagram stories where every week people would like sending questions of their dilemmas and I would answer them and I'd actually started this a week before I was pregnant because I just wanted to feel like I had I could give something back because I had no purpose I had no career as I'd mentioned I definitely think this was like some divine gift because I don't know why I decided to do it but when I was pregnant it was the one thread of like purpose and hope that really got me through some very very dark times but it's also really where my career began in a way because I realized that actually my purpose was to be of service yeah so I had decided like I told you when I'm have this child you know I'm going to change my life and I'm going to make my life the best it can be and when Morph was five months old I was like okay I'm going to try and do this on stage thing I'm going to host a workshop and And at the time, obviously, I had this very small Instagram following.

10:58I didn't really know if anyone would show up. But I was like, fuck it. Like, I've just got to take my own advice. I've got to do it before I'm ready. So I hired this old church in Earl's Court. It was like£200 to hire, which I felt was such a big investment at the time.

11:11Alex Chisnall:I saw you posting recently about that. Yeah, I can relate to that. Yeah, and I got like all these, I got these balloons with little affirmations on them. And I look back and it was like very cringe. And I remember I walked on stage and Wade introduced me on stage and his tracksuit bottoms before I went on asking everyone to sit down. And then he hid behind, I was hid behind a curtain waiting for everyone to fill in because there's no fucking dressing room here, right? And then Wade swapped women behind the curtain and I'd look at him and nod to him when to press play for the music. And I had my entire script on a stand in front of me.

11:49and I remember being so unbelievably nervous stepping on stage and the first workshop was on self-love and my you know my voice was shaking my legs were like jelly but about 10-15 minutes in I was like yeah I think this is what I'm supposed to be doing really and it went really well and then I was like okay I'm gonna do it again I got the like itch for it I'm gonna do it again I'm gonna do and then I wrote on my Instagram I was like should I do this thing called manifesting i've been learning about it it's really changed my life at the time this is 20 beginning of 2020 people did not no one knew what manifesting was if they did they had they

12:26Alex Chisnall:thought it was just the law of attraction yeah but they didn't know about manifestation or they had very misconception a big misconception around it so i was like okay i'm gonna do it and i remember thinking right i'm gonna do a workshop manifesting how can i break this down and within Within five minutes on my notes app, I had my seven step guide to manifesting. Really? Yeah. So, you know, I don't know, the Beatles or Linkin Park or whoever writing a song in the studio in like four minutes and it's like done, recorded, they're out. Yeah. Wow. So it was just there. And I gave the workshop and I actually didn't know if it was going to resonate, but it absolutely did.

13:07And then a few months later, it was lockdown. I was going to say 2020. Yeah. So I thought I'm going to do these on Zoom, but I didn't know what Zoom was. The first one I did, it was called something else and it crashed. And then someone was like, have you heard of this thing called Zoom? So I started these Zooms and I did Zooms every month. I actually did lots of different webinars. So I did like body and mind, career,

13:31relationship, self-love and manifesting. And I would rotate through them. But the manifestation ones were growing and growing and growing. So what started is a hundred people. by 2021 was a thousand. And this was all word of mouth. And so it was working. And so that's when I thought, okay, I'm going to write the book.

13:48Alex Chisnall:How many, right. I thought I had the world record for this during lockdown. I did like 200 in a year webinars. Jesus Christ. Much more than me. Okay. That is a lot. I was like cooked by the end of it. Yeah, I bet. Because we were meant to be putting on an event. We've done the event in 2019 at the NEC. And then we were like expanding to Olympia. in the May of 2020. And of course, that was lockdown. So we tried to do it online. And it just wasn't, you know, just not the same, obviously. No, of course. But the numbers were nuts. Again, the people, like the first one again was like, I don't know, maybe 200.

14:24Alex Chisnall:And then we had like thousands of people. But it was, yeah, just not the same, right? No. But it's funny because, I mean, it really was such a unique time where suddenly everyone wanted to work on themselves. Yeah, yeah. And that just hadn't happened before. So I do think timing was a big part of all that. Yeah. But it is for, you know, chatting to you earlier, saying, you know, this is year nine of this podcast and like 730, I think we worked it out today, 735 interviews or something. Whoa. But everybody that I've interviewed, you know, everybody from like an Al Barrett at Grenade to a Jamie Lang at Candy Kittens to a Stephen Bartlett, etc.

15:02Alex Chisnall:There's an element of timing, maybe not necessarily luck, or it's that phrase of that, you know, the harder I work, the luckier I get. So you clearly put the work in, right? Yeah, absolutely. I mean, I definitely like when lockdown happened. I mean, it wasn't just the webinars. I mean, I was trying to show up everywhere I could and do everything I could and spread my message. And, you know, it was relentless, but I think it's got to be. And when you said you had a small Instagram following, what was the number back then of interest? At the very beginning, about 15 to 20 ,000. when I wrote the book when the book was published so I mean this was I'd been growing over Instagram when the book was published I was on 70 ,000 which was very low for a first time author at Penguin so they didn't have much hope for the book they were just like oh whatever silly them they were just yeah I mean my advance was tiny million later right it was like yeah I mean yeah they that's why I think we actually we sold out of every copy in the country within 48 hours of the book coming out.

16:04What? Yeah, you just couldn't get it because Penguin just didn't think it would be that big.

16:11Alex Chisnall:So first edition is going to be like a Shakespearean first folio, right? Oh my God, that's nuts. That is nuts. It's funny because I remember interviewing, I'm not sure if you've been interviewed by him or had him on your show, but Simon Squibb. Yeah, I've had him. He's amazing. I thought you did. Simon's amazing, right? Such a great episode. yeah and I remember I met Simon and we both had something like 2 ,000 followers on Instagram and his is now like I don't know whatever it is across all platforms like 20 odd million right we went out on the street together I did one of them with him oh did you I didn't see that he got stopped by everyone like I've never I mean I've I've not seen anything like that it was kind of wild yeah well I was um so a friend of mine's son I was like giving a bit of advice or he's you launched the business.

17:01Alex Chisnall:He's like early 20s, launched this app. Simon's like a big, big hero, right? And he sees Simon. It just got me thinking about these things. He saw Simon broadcasting from a Nando's in London, right? He's North London. And he ends up with his sister coming down to Waterloo because they thought they recognized the Nando's, right? It wasn't the Nando's in water. They literally go to something like five different Nando's and they find him in the Nando's in Covent Garden doing a live stream and he's with his team but you wouldn't have known that and i just like afterwards i said to this this this lad i said that's amazing that you tracked down your hero and you met him and he said simon was exhausted but he clearly still gave him five minutes of his time but i just thought you when you become that big and i just thought that would kind of worry me in a way that someone can track you down to a specific location right i was just like wow you You know, you've got to kind of think of it from another point of view.

17:59Alex Chisnall:But yeah, Simon's a lovely guy. I thought I'd seen you do something with him. So that, you know, what was the moment then when things suddenly accelerated for you? For, you know, I know you've got a diar of a CEO, high performance podcast, et cetera, TV shows, front covers of, correct me if I'm wrong, like Vogue and magazines like that. What was that tipping point? I've definitely not been on the cover of Vogue, but I've been in it. You've been in it, there you go, okay. The books have been in it. The tipping point for me, I would say, was probably the book coming out. I think that what happened was during lockdown, there was definitely a lot of, yeah, it was a growing community, but it was still tight knit.

18:42and it was like amazing like all these amazing mostly women who had come to the webinars and you know had engaged in my work or my articles or my Instagram but the book I don't I obviously I had like when I put my vision board for that year I thought you know I want to do all these amazing things and you know I wanted to manifest them obviously but I don't think anything could have prepared me for how big it got and how quickly it was how quick it was I mean it was on Sunday Times bestseller for six months straight I mean it was it was just fucking everywhere and then suddenly it was like all these interviews and tv and it was incredible I mean it was an absolute whirlwind and then I wrote the second book in that time in that year um and then I guess I didn't really stop for like five years yeah yeah I just kind of I just went with it how did you um a couple

19:43Alex Chisnall:of questions there but yeah how did you handle that when everything started moving so quickly because as you say nothing can prepay for that it's like being a parent right you don't go to parenting school and yeah you don't go to my books gonna sell out in 48 hours school right um it was so fun and I absolutely loved it and I felt like you know my life had been so shit just a couple of years earlier and so I had this like immense gratitude to just like experience joy and do something I was proud of yeah and make my dad proud like for the first time and it was really it was just everything you know the the excitement of every first is so special you know the first magazine the first interview the first person you see reading like I'll never forget the first time I saw someone reading it on holiday I was like oh my did you have to approach yeah of course I was like oh my god that's my book I still do it now um you know it's like um you know there is there was it was just such an exciting time um so I think yeah it was just I just went with it and I think it I really feel like I was so in love with the journey and it wasn't for me there was this I had great goals but I wasn't emotionally attached to them I didn't think like that's when I'm going to be successful yeah I was like my god look at this for me is every step of this is success because I'm actually doing something and and doing anything is better than what I was doing yeah and I love that that you you weren't fixated on the end goal like you know I want to be on the Sunday Times bestseller list for six months or you know whatever but it's actually the journey and the process of every step of that way the you know the press and the going on different podcasts and magazines and all the rest of it um what do you think kind of lit the touch paper then for it to literally sell out in 48 hours like what was it that you were doing that you were showing up what was it the publisher was doing as well or your PR I was I just did not stop.

21:45There was nothing for me that was too small to do. So I gave, I did so much for free in the beginning. I would talk anywhere, anywhere would have me. I would speak to do any interview. I would do, I just did not shut up about it. Like I was my biggest salesperson. I, on social media, I did everything I could on. It was just, I just didn't stop. I was so, so, so persistent and for me it was like anybody I can tell about this book they might read it and they might tell someone else yeah yeah and so I think it was that I think it was a timing thing you know it was published in early 2022 we just come out of lockdown people were just still had this newfound like appreciation I think for self-development and wellness I think that um you know certain celebrities were seen see you know the branding of the book with the color was very intentional decision yeah and so i knew it would have this visibility you know there hadn't hadn't been a book that looked like this self-help books didn't look cool no no no ever and it's like this was i would say and not to like it was one of the first self-help books that looked like a coffee table book so it was really hitting a new target market of like people that were interested in popular culture but also interested in self-development whereas before you people might not be as open to they didn't they weren't using their books as like a styling prop right but people were posing with their books just for a fashion accessory you know Bella Hadid the supermodel was walking at her hotel with it under her arm as far as her outfit like you know all of that helped and I think and also it works like ultimately it's a product that works like the seven steps work they make sense it's easy to read it's accessible I think you know and I'm conscious of of like I don't want to sound big-headed but I really do believe in this book and I think that I don't think it's like you need all these ingredients you need a product that works but you also need to be like relentless in your pursuit of getting it into as many hands as possible yeah um and then And it's a timing thing.

24:01And I think it's like all of those things together.

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24:40Alex Chisnall:Plus, signing up for an account is completely free and there are no ongoing monthly fees. You've got 60 days from sign up to use them. Head to worldfirst.com forward slash screw it and get your 50 fee-free business transactions. Now back to the podcast. so that came out in 2020 2022 okay um and remind me because i've got all of them but i that the second one is like you actually worked through it because i've done that yeah dive deeper came out in january 2023 manifesto kids came out in september 2024 and then uh Confidence came out in March 2025. Very good. And then this is the first year I'm not launching a book, but I'm writing my next book, which will be out next January 2027.

25:33Alex Chisnall:Have you shared anything about that? Not yet. I didn't think you did. I think I saw like a photo of you working on it. But yeah, I am really thoroughly enjoying writing this one. It's very good. Interesting though, with the kids one, remind me what kind of age range did you kind of set for that compared to an adult one? and is there a gap for like a teenage it's age seven to twelve and it's um step one is like it's four steps it's understanding your emotions then it's um confidence and self-belief uh gratitude and then goal setting which i just think are just for like such life-changing pillars for young people um is there a space for teenage ones perhaps there is but i think are teenagers is harder to get through to probably yeah yeah i'm sure maybe a challenge i'm not ready for yet okay how old's wolf again he's six just about to turn seven yeah okay so you've got a little while to go yeah motivated to write that yeah yeah exactly um here's a question so um it's interesting what my my ex-wife used to say that whatever i tried to manifest seemed to happen right and for a period of my life that felt true right um and then don't want to overshare but the last year has been like really tough for me like losing my mum going through divorce rebuilding life thank you um but now weirdly things have really started clicking again um really accelerated since you um said to come on the podcast bizarrely like in a really weird way right um but do you think that that it's possible to kind of lose the power of trying to manifest something like the magic because i literally like whatever i would think plan um put effort into as well rather than just dreaming it would literally happen for me and then i don't know you get into a stage of your life where there's just so much else going on maybe you know i felt like i kind of lost that um i was interested to kind of know your thoughts whether you've spoken to any other people who've like had a similar kind of experience i think there are always periods of time in our life or situations that happen that break us and i think that for me that's what step four overcome test from the universe is really all about this is that life is not you don't learn to manifest and life is perfect like you are still going to be thrown challenges and rejection and obstacles and grief and it's really how you show up through them and what you take from that that determines where you end up afterwards and I truly believe that after every challenge there is reward and I think the universe or God or whatever you call it provides rewards at the other on the other side and these challenges are what help you become the person you are were always meant to be you know I don't think we grow much more through discomfort and pain than we do through anything else and so it's not about welcoming them but at least embracing them and for me this is what being positive is all about like you know people think about optimism or positivity and they think it's about feeling good every day it's not it's about knowing that even on the dark days better days are coming yeah and I think that you know whatever you've been through and I'm so sorry for what you've been through over the last year but absolutely you're coming out on the other side better than ever yeah exactly and that's that's what i truly believe i'm always a glass half full super positive person so i always knew that you know nothing is permanent this is just temporary right absolutely um something again when i was kind of mentioning that i was going to be chatting to you somebody um came up my socials like an old colleague from virgin atlantic that i used to work for and she was on the front cover of a magazine recently saying that she manifested her husband, right?

29:37Right.

29:38Alex Chisnall:And I was just saying to you, do you think that's possible? Absolutely. Okay, you've seen something like that, like a relationship. Definitely, manifesting love is... Okay. It's one of the harder things for people to manifest because we... Essentially, the big secret of manifestation is that we can only manifest what we subconsciously believe we are worthy of receiving. And so if you don't believe you are worthy of unconditional love or abundance or happiness or joy, you won't attract it into your life. And, you know, this isn't just kind of woo-woo. I mean, from a neuroscience point of view, our belief systems are, you know, really integral for the way we show up, the risk we take, the way we interpret all our experiences and interactions.

30:18And so our beliefs really do become like a self-fulfilling prophecy. And so believing that we are worthy or unconditional love is often one of the hardest things for people um but yes i absolutely believe you can manifest love i've seen it's happened for so many people that have read the books it happened for me um yeah it's one of my favorite

30:39Alex Chisnall:things to talk about should be pleased to hear that um you mentioned earlier as well like wanting to make your um your dad proud um what were interested to know like what were your your closest friends and your family's reactions kind of like both sides one you know pre what your life is like now like when you were really you know down in the weeds of life and then two coming out the other side as well well my dad and me had a very fractured relationship for most of my life um you know he and they're both Iraqi my parents and he was very he just wanted me to have a proper a job make money work hard and I wasn't and I think he was just very disappointed in me and really struggled and we didn't because he was on the spectrum he wasn't like an emotional man he there wasn't a love in that way so we couldn't connect on anything he was just highly intellectual and wanted to talk to me about physics and philosophy and you know that's all he knew and business um so for him it was only when I started becoming successful and I had something to talk to him about, whether that was business or manifestation that we really connected.

31:52And he was so proud. And actually, I'm so grateful to have healed and formed such a beautiful bond towards the end of his life. My brothers and sisters, you know, they were never judgmental. Even when I was in my addiction, they were really amazing. But equally, I mean, they're very proud now. Not one of them has read the book. really no uh but that's fine yeah that's fine i keep sending my sisters um passages of the new book and i'm like what do you think they're like i've skimmed it i'm like do you know how many people would actually appreciate reading this yeah ridiculous um they couldn't give a shit um and then my friends you know i yeah my friends have changed a lot since you know i think like i i've said you know i think when you come out of addiction and again anyone that has been through will know your friends do change some are the same but a lot of them are new yeah and i and i think

32:51Alex Chisnall:that's the same um with just being on a journey of changing your life right with all the people that i've spoken to over the years be they're entrepreneurs or or not you know some some friends want you to stay the same and stay at that level don't they don't want to see you kind of climb out and improve yourself change the person that you are exactly something i wanted ask you about was um visualization so something that i totally understand the concept but i find it the hardest thing to do but maybe i'm doing it some subconsciously far better than i think and there's you know so many studies out there of you know famous sports men and women and entrepreneurs and musicians visualizing the thing that they want to achieve what would your advice be around that for anyone who's kind of struggling to be like visualize so some people can't visualize there's like a small percentage of people who just can't see visual images in their minds at all so they experience like feelings instead or um they can have smell they can remember smell but they can't like close their eyes and like create visual images um so yeah some people do have that um if that's you then i always recommend doing vision boards instead and like really clear like goal setting yeah um having goal setting in that way if you can visualize but you're just struggling to do it on your own then just guided visualization meditations are amazing so find some on youtube i'm actually uh i've got some my website i'm launching an app which will have all my meditations on it and lots of others called the manifest app and it's gonna have everything on it that you need but yeah guided visualization meditations are really really helpful and when's the app coming out any idea in the next couple of weeks we're just oh wow so i was gonna say 2026 2027 yeah no we're about to do the testing phase with um because we're gonna put out a post so like i think we're gonna choose like 20 uh people to come and test it for free and then uh give us feedback just to make sure it's perfected before we put it out there yeah um are there any other ways to build um belief and direction if you're not wired that way when it comes to like visualization do you think what do you mean um if somebody and maybe this relates to confidence somebody who doesn't necessarily have that self-confidence they can actually be that person they want to be or achieve that goal that they want to be um maybe you could speak a little bit about confidence yeah well you know I um my latest book confidence eight steps knowing your worth was really the book I created for this because self-worth is such a big part of manifestation and yet it's the thing that people struggle with the most and I struggled with confidence for all of my life and even when I started to manifest in some what I found was in some areas of my life I was really confident I could manifest in those areas but in others I just wasn't and so I found myself that I was still stuck and you know most people I would say 99.9 % of people listening will struggle with self-doubt and insecurity and limiting beliefs I think it's a universal experience that we always think that we're alone on but we're not you know we all experience it and it's exhausting you know to be have that voice in our mind that's constantly telling us we're not enough where we can absolutely build confidence i think there's a misconception that some people just are confident right they're just that's just they were built that way it's not true i think confidence is something that you can absolutely build within yourself um and i've got sort of eight steps for it but you know from changing the way that you talk to yourself using affirmations changing the people you spend time with learning how to self-celebrate doing hard things you know changing the things that you do day to day and the habits you commit to it's all part of it being of service to others is a part of confidence building you know knowing that you know that we're here for something greater than ourselves um changing our body language i mean there's just so much that you can do but really the point is that you absolutely can yeah and as somebody who struggles with that as you mentioned there's so many things that you can it you literally just need to start with one right oh my god 100 it's like take those eight steps and pick one of them yeah exactly exactly um something I wanted to ask you about as well um personal branding so I remember when I had Daniel Priestley on the show who wrote the book about personal branding before anybody knew what personal branding was um now you've built you know one hell of a personal brand and you're saying like the numbers you kind of started with on your Instagram page but what do you what do you put that down to like is there any kind of practical steps that you can share for somebody listening who again you know has a goal um they want to you know achieve it and to achieve that goal they really want to build a personal brand um yeah anything that that you really think that you can put your finger on that you've done particularly well to build that I would say the number one thing is probably vulnerability I think that people connect through vulnerability and I think that building a connection like a human connection is really important and allowing people to see who you really are you know what are your fears and your and and that's not for everyone some people really don't want to do that online and I totally get that but for me personally i would say it was the number one driving force in my ability to build a personal brand which at the time was not my that was not conscious right i wasn't trying to build a personal brand no on reflection that's what what it was i think there's that secondly it was finding like what i genuinely my passion was and what i felt i was good at and honing in on it so really trying to repeat the message over and over again and even though my business is now so diverse you know I have whether that's products or podcasts or speaking or books whatever the message is always the same it's about empowerment and helping people to live their best lives and so there's that real consistency throughout that's the word isn't it yeah yeah okay and that's the thing isn't it like when you started building your personal brand like back in 2018 no one was trying to build a person maybe gary vanichek was was saying about it but not many other people were talking about it right but it you know it's that steve jobs quote that when you look back you can join the dots and you can kind of see how you've done that um you've also got your own podcast three series done um how powerful has that been for connecting with the right people building your brand and the opportunities that come off the back of meeting such people it's i think the thing i've loved the most about it is just learning from experts and being able to meet like my heroes same same that's like the the best part yeah yeah i think it's definitely like long i love long form content i think it get allows the i don't know how like i couldn't quantify how many new people have discovered me through the podcast yeah but i do know that the people that maybe already followed me and then listened to the podcast maybe get to see another side of me that they wouldn't just on social media yeah so i think that's nice and i think yeah i mean i i've really it's been like my favorite days are like recording days because you just learn so much yeah who's been your favorite guest uh can you say there's a favorite Can I say if there's a favourite?

40:48Oh God, I've got so many.

40:52Oh, I don't know. I've got so many. I actually read Simon Squibb's episode was a real highlight. But even like, for example, Robin Sharma came on and I quote him in the beginning of, I think, step one and he signed it. And that was a real like moment for me because The Monkey Sold His Ferrari was one of the first books I read in my own journey.