The Brothers Who Built EasyA From Nothing to 1.3 Million Users

29 Sep 2026 · 1 h 3 min · 35 chapters

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In short

Dom and Phil Kwok (EZA founders) discuss leaving high-status careers (Cambridge/Wharton, law and finance, Blackstone/finance) to build EZA, growing it without outside funding, and moving back in with their parents while the business had zero revenue. They also explain EZA’s AI/blockchain “super app” model, their plan to go public, and why they believe AI will push people toward entrepreneurship.

Guest backgrounds

Two brothers. Phil is described as more academic/engineering; Dom as more front-end. Both studied at top universities (Cambridge/Wharton) and worked in law/finance; Dom had an early hire role at a startup connected to Travis Kalanick’s ecosystem. Their younger brother Felix is mentioned as helping occasionally while studying.

Key claims

“Overnight success” hides years of grinding; action produces information; they’ve raised no funding and still own 100% of EZA; users are attracted organically (initial flyering); EZA keeps end users free and monetizes via partners.

Notable examples

Flyering on bicycles at 3 a.m.; building the first app in childhood bedrooms; a turning point meeting “Jonah” at a Web3 conference in Amsterdam leading to early major customer traction; EZA hackathons/demos producing companies like Cognition AI.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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The Journey Begins

0:37 to 1:45

Discussion on the founders' backgrounds and decision to build EZA.

“So when I was in the second last year and he gave a talk on founding Virgin, how he did it.”

Announcing Going Public

1:45 to 2:58

The founders announce their intention to go public and share their excitement.

“Well, we just announced our intention to go public.”

Building EZA: Concept and Launch

2:58 to 4:30

The founders explain what EZA is and how it was built.

“You can smell it before you actually see it, right?”

Marketing Strategies to Gain Users

4:30 to 6:30

How the founders used innovative methods to acquire users for EZA.

“So Cursor was recently acquired by SpaceX for$60 billion.”

Taking the Leap: Leaving Jobs

6:30 to 8:32

Discussion on leaving secure jobs for entrepreneurship and the risks involved.

“Looking back, I first started coding the EZ-A app actually before we left our jobs.”

The Importance of Risk in Entrepreneurship

8:32 to 10:04

The founders talk about their appetite for risk and its role in their success.

“And I was, like, saying to him, you know, what was the reaction, you know, when you decided?”

Sibling Dynamics in Business

10:04 to 12:29

Insights into the competitive and collaborative relationship between the founders.

“I was willing to make those kind of sacrifices, you know.”

Sibling Dynamics in Business

14:00 to 15:00

Exploration of the academic backgrounds and entrepreneurial spirit of the Kwok brothers.

“And who is more likely to start something do you think?”

Seeking Impact Beyond Conventional Careers

15:00 to 17:20

Discussion on their drive for impactful work beyond traditional career paths in finance and law.

“So on paper, given your background, neither of you needed to take this risk, right?”

EZA's Free Model and Its Impact

17:20 to 18:50

Insights into how EZA operates to support aspiring entrepreneurs without charging fees.

“And so for us, it was actually taking that step back, realizing if we want to get this maximum impact on the maximum number of people, we're actually going to have to do our own thing.”
Show all 35 chapters

The Shift in Career Opportunities for Youth

18:50 to 21:30

Analysis of the evolving job market and the emerging opportunities in tech fields.

“I mean, I don't think anyone goes into, you know, finance or law really feeling like they're completely fulfilled and satisfied.”

Embracing Entrepreneurship in the Face of Automation

21:30 to 23:10

Perspective on how AI and automation could lead to a rise in entrepreneurship.

“And he was like, if you'd asked me that two years ago, I would have said yes.”

Building EZA from Home

23:10 to 25:30

The story behind building EZA from their childhood bedrooms and the sacrifices made.

“And I think it's going to accelerate that so much.”

Self-funding vs. External Investment

25:30 to 27:50

Discussion on the pros and cons of self-funding versus seeking external investment.

“It was in a completely different industry to what we had connections in.”

Networking Post-COVID

27:50 to 28:00

Insights on how networking changed after COVID and its impact on their entrepreneurial journey.

“you didn't have connections, you know, in those spaces, how did you go about building your network?”

Networking and Fortuitous Connections

28:00 to 30:08

Learn how networking post-COVID opened new opportunities for entrepreneurs.

“You know, if I had my time again, I wish I'd started way younger in building a network.”

Parental Concerns and Startup Progress

30:08 to 31:46

Explore the challenges of explaining entrepreneurial choices to parents.

“And I've seen it so many times, and you've just articulated the same thing.”

Dealing with Doubts and Perceptions

31:46 to 34:35

Understand the societal pressures and perceptions faced by new entrepreneurs.

“Well, I mean, I think in the beginning, of course, they weren't very happy that we left our jobs, as any parents would be.”

Taking Risks and Overcoming Fears

34:35 to 37:18

Learn why taking risks is essential for success and personal fulfillment.

“For me, it comes back to your earlier question, taking risk.”

The Importance of Action and Feedback

37:18 to 39:21

Discover how taking action leads to valuable feedback and learning.

“Like we'll see a lot of people, even they come through, you know, the EZA community or people that we meet, like, I don't want to post them.”

The Reality of Business Planning

39:21 to 42:00

Find out why detailed business plans often fail and the value of iteration.

“So to your point and to answer your question, we knew exactly how the business was going to go, even before we even started it.”

The Cost of Hard Work

42:00 to 43:11

Exploring the personal sacrifices made while building a business.

“But actually, later on, it made us extremely efficient.”

The Vision for EZA

43:11 to 44:29

Discussion on the goals and aspirations behind their app EZA.

“We literally had an event the other day, and the person was calling out he said Mr.”

Overcoming Challenges in Entrepreneurship

44:29 to 45:46

Strategies for maintaining motivation in the face of difficulties.

“And ultimately, EZA is that app that allows people to get that sort of entry point into AI, into all these different technologies, which can benefit everyone.”

The Importance of Persistence

45:46 to 46:58

How persistence and self-motivation are crucial for success.

“And people, you know, don't have anything to really congratulate you on, right, you just left your job, and you're just doing your own thing.”

Learning Through Experience

46:58 to 48:27

Understanding the unpredictable nature of entrepreneurship.

“because they just couldn't keep on going without having that sort of prestige in the public eyes, right?”

Deciding to Go All In

48:27 to 50:22

The commitment required to pursue entrepreneurial dreams.

“to answer because there are so many things that you learn along the way and i think there's this amazing saying that Socrates had, which was, which is, I know one thing, and that is that I do not know.”

Formative Experiences Shaping Success

50:22 to 52:28

Reflecting on childhood experiences that influenced their entrepreneurial journey.

“And so I think it's kind of weird where you can't necessarily point it to one particular thing.”

Connecting the Dots

52:28 to 53:01

How various experiences lead to the decision to start EZA.

Quickfire Round: Insights and Inspirations

53:01 to 55:44

Rapid-fire questions revealing thoughts on entrepreneurship and influences.

“Ultimately, you're the one building the business.”

The Importance of Perseverance in Business

56:00 to 56:40

Learn about the significance of sticking together through tough times in entrepreneurship.

Phil's Technical Brilliance and Versatility

56:40 to 57:40

Discover Phil's exceptional technical skills and achievements in law and coding.

“I think, yeah, there isn't really anyone who's technically as smart as Phil is on that front.”

Celebrating Achievements and Family Background

57:40 to 59:20

Hear about the brothers' family entrepreneurial background and academic accolades.

“was one of the youngest people to pass the New York bar as well.”

Songs that Reflect Their Journey

59:20 to 1:01:15

Explore the significance of music in their entrepreneurial journey and personal beliefs.

“You know, doing doing amazing stuff as well.”

Legacy Aspirations and Impact Goals

1:01:15 to 1:02:35

Understand their vision for a future where their products impact billions of lives.

“Something we're working so hard towards is that our product will be in the hands of billions of people and that there won't be a single person on the planet who isn't using one of the products that comes out of EZA.”
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Transcript

Automatic transcript. May contain errors.

0:00And they've moved back in with their parents. They have zero revenue. They have no salary. Like the kids nowadays would say, he fell off. The thing is, that happens for a long time because look in the newspapers and it's always overnight success, this overnight success, that. It literally takes years of just grinding and having literally nothing to show for it. And the coolest thing is we haven't raised any funding. So today Dom and I still earn 100 % of the company.

0:22Alex Chisnall:And today you've just what? Back to announce? Well, we just announced our intention to go public.

0:32Alex Chisnall:what stops founders from building something meaningful isn't a lack of ideas it's the fear of getting started i'm alex chisnell and this is screw it just do it a podcast for people who are ready to stop waiting take action and make things happen phil dom um before we talk about easy a today i want to go right back um you both had sort of careers a parent like myself probably dreams of for the kids right um you know cambridge wharton law goldman sachs blackstown etc um i'm interested to know which one of you was the first to say screw it let's actually build something together i think i probably turned to dom and i said dom we've got to do something actually that was the first one who told me about screw it let's do it okay he was a water and i think richard branson went to give it yeah richard branson came to Wharton when I was a junior.

1:23So when I was in the second last year and he gave a talk on founding Virgin, how he did it. And his one tagline was, screw it, let's do it. So that is a great question. I think Dom was technically the first person to say, screw it, let's do it. And then I would have been the one who said, let's build a business together.

1:37Alex Chisnall:Right, okay, there you go. That links together very nicely. That would have been a while ago, like over a decade. Yeah, almost 10 years ago now, 2026, 2016. Yeah, wow. Yeah, exactly. And today you've just, what? back to announce? Well, we just announced our intention to go public. So that news will at the time currently be going out through the press wires right now. Wow. And so 10 years since you decided to... Well, we started off actually with a couple of different ventures before EZA. So we graduated 2018 from university. If I was at Cambridge, I was at Wharton and then we worked in law and finance.

2:14And then after that, a couple years later, we started EZA. So EZA itself in its current form is around i'd say probably four years old yeah so actually going to be one of the fastest companies to go public must be and the coolest thing is we haven't raised any funding so nothing no so it's never needed myself yeah yeah so today uh dom and i still earn 100 of the company that's

2:35Alex Chisnall:amazing i'm having a conversation like that with um rowena bird founder of lush and i was saying like you know and this was a few we've done quite a few interviews with with her and she's spoken at my events or you know and a couple of years ago i was saying right so i've done my research so 1.1 billion pound valuation now for for us you've just had your 25th year anniversary what do you need to celebrate and she was just like oh yeah no nothing really and i was just like that but that's you know and i said and you still own 100 of the company she's like yeah yeah she goes at the start we we did a deal with someone to get 300 grand you know in the really early years and and then literally paid them back within something like 90 days or something like that.

3:18Alex Chisnall:Wow. And that's a soap brand, right? Yeah, it's like the bath bombs. You always smell when you pass by. Yeah, it's very cool. Exactly. You can smell it before you actually see it, right? And, you know, I've done like 750 of these, but there's not many examples like what you've just articulated that you still own 100 % of the company. That's true. And one of the big reasons behind going public is to allow people to buy in for the first time ever. Yeah. So far, it's only been Phil and I who've really benefited, I guess, from the growth of EZA and obviously all the users and everyone we have in the community.

3:49But beyond that, we want to give the regular retail investor a chance to actually buy into EZA, buy into the story, because it's still very early days.

3:58Alex Chisnall:Yeah, four years, you say? Yeah. And explain what EZA is. So for those who literally just watched the first few seconds of this clip, how would you describe what you do? So there's a couple of ways to explain it. for the people who love Duolingo. It's like Duolingo, but for the world's most powerful technologies. So AI, blockchain, those are our two big focuses. You use the app, you go in there and you actually learn how you can actually build with these technologies. For maybe the more coding inclined, it's like Cursor. So Cursor was recently acquired by SpaceX for$60 billion. And what they allow people to do is use AI to build startups.

4:41For people who are maybe more addicted to dating, people refer to it as Tinder, but for AI and blockchain. So you'll go through into the EZA app. You've got over a million users, about 1.3 today, about to hit some very, very stellar numbers in terms of growth as well. And you'll go into the app, you'll swipe left, swipe right, decide which technology you want. We partner with Google, Coinbase, Amazon, all of the biggest fintechs as well to help people build their startups. So you can think of it kind of like this AI-powered super app that allows anybody to actually go from literally just an idea to building their own business.

5:19Alex Chisnall:And how does one get 1.3 million users? Well, it's a great question. A lot. We actually first started out by flyering. and so we literally got on our bicycles and started we printed off these flyers these sort of um a6 size flyers and we just started putting them through people's mailboxes and i can tell you don't i i think we looked at each other at 3 a.m after like a couple of weeks we're just doing this non-stop the chain had just fallen off my bicycle i was there i flipped it upside down i had grease all of my all over my hands i looked at dom and i was like what have we just what are we doing we just left our jobs in new york started this company and here we are flyering day in day out no revenue so it really started by uh via just flyering wow and and who were you targeting with the flyers at that point in time mostly young people yeah uh so mostly at the very sort of beginning of eza it was really targeted towards students uh so yeah targeting you know people in high school university and then obviously you know now it's kind of used by everyone from you know 18 to 70s 80s even uh to learn about all the technology that's happening but yeah it was really sort of you know those uh that younger demographic in the early days that we're going for started off super organically so our family friends flyering just literally anybody who we could get to download the app and was there a moment when you were you went from playing with this idea to literally going, we're going to bet our careers on this?

6:58It's a really good question. Looking back, I first started coding the EZ-A app actually before we left our jobs. So I had started putting together the rough frameworks for it. I had built an MVP, shown it to DOM, and it would have been later that year when we decided. I mean, it was still super, super early. The app, we hadn't even released it, but we tested it out with each other. we bounced ideas across each other as well and we thought actually this has really got legs and then we quit our jobs and it launched uh the following year about may may of that year

7:32Alex Chisnall:and what were you what were you walking away from when you look back now well i mean it was a whole career in finance ultimately you know many many many millions of dollars promotions all sorts of i guess social prestige as well that you normally have when you work for a company like that especially in you know big city like new york or london uh but ultimately we we knew we wanted to do our own thing and we thought might as well take the risk while we could yeah as opposed to wait and wait which a lot of people who i guess i started work with at blackstone uh these different companies um you know they said they would start their own thing but i guess they're still waiting for the perfect time and for most people it never comes and they just get trapped there um and that's fine as well but i think it's just a different goal and different thing you want to do in life some people want to stay for those companies and have a less risky life some want to actually take more risk and can do that so for us it was a logical next step I just started, I just become a New York attorney and I had this training contract and this amazing job with one of the biggest law firms in New York Solver and Cromwell and at the same time Dom, he towards the end of that, before we started EZA he had just started as one of the first and early hires at atoms which had just come out of stealth travis kalanick the co-founder of uber's latest startup and so as part of that of course you get equity so dom left a huge amount on the table for that as well i mean they just announced that they raised about what 2.7 billion dollars at a huge valuation so yeah that uh that was all there and we said goodbye to it that you bet on yourselves right yeah yeah i mean i think you have to in life you have to you know back yourself you have to believe that you can do it and even when others say maybe you can't or you know they doubt you in the beginning which is always the case so yeah luckily we stuck with it and we kept on going yeah it's interesting i was chatting to uh someone else this morning and then at their first exit they were 26 27 um you know relatively small exit and now he's building, yeah, nine-figure company or there or thereabouts.

9:43Alex Chisnall:And I was, like, saying to him, you know, what was the reaction, you know, when you decided? Because he was in finance and he, you know, quit his job, started that first company. And I said, I, you know, spoke to a lot of people, and some people, when you say it to your friends, I kind of want to keep you where you are. But he said, well, I clearly got really good friends, because everyone was just encouraging me. And he was like, I can't, you know, afford to go out for dinner tonight where everyone's going out for dinner, you know, and stuff like that. I was willing to make those kind of sacrifices, you know.

10:08Alex Chisnall:Yeah. Yeah, so interested to know, who's got the biggest appetite for risk, like you two? Or have you got a similar appetite for risk, do you think? Good question. I mean, I can't get enough risk. You remind me of one of my two best friends. He's the same. He's built this crazy, crazy company that they've acquired like 20 other businesses now in the luxury fashion space, you know, called Together Group. And yeah, he's exactly the same. He literally can't get enough risk. At the time, when you're taking the risk, you think, oh, this is a massive risk that I'm taking. And then looking back on everything we've done over the past few years, even the things that we thought were super risky, even like leaving our jobs, actually turned out to be some of the things that are the best decisions we ever made.

10:57Even if it was a risk that we took and it turned out to be a mistake, we worked our way back from it, learned a huge lesson and i think there's that those risks that you take which just make it so much more interesting and not just interesting but actually allow you to learn so that you can actually then build on to that next level so yeah i think i looking back it's actually really hard for me to find a risk that we took that i regret yeah and i i think as well when you're younger you can take more risk 100 that's you know just one of the rules you can when you you know when we were in our early 20s we could take a risk of leaving our jobs whereas maybe if you're you know in your 50s, it's much harder to leave your job and take risk because you have a family, you have everyone depending on you, and you have a higher salary as well.

11:42You just kind of have the golden handcuffs. Whereas for us, it was, you know, we're analysts, associates, etc. It's very easy to just say, okay, well, you know, take a year off for a year two, we'll try our own thing. And if it doesn't work, we can always go back, you have your whole rest of your life to make up for it. So I think young people often think things are risky when in reality, they're not as risky as

12:03Alex Chisnall:seem yeah yeah no i agree with you and i also think that's like to your point like someone in the 50s and you know it's not always the right decision for everyone to start their business because every you know you could be i don't know uh a mother with with you know couple of kids you end up as a as a single mother and you know all those things and i know plenty of people who have done stuff off the back of that but equally it's not right for everybody all of the time right yeah growing up then who was the biggest risk taker are you two I'd say Phil probably I was always doing crazy stuff yeah setting things on fire right who was better behaved I think I was you were better behaved I think so my parents always said I was the naughtiest at least I got the I got the most beatings so if that's any indication then I was the naughtiest who was the most competitive I think we were both pretty competitive well I'd say we were all pretty competitive we were third brother as well even till today we still compete we still try and challenge each other whenever it's you know we're in the gym or i was gonna say what is it okay right i will say this mostly physical stuff my younger brother challenged me to the new york marathon and i beat him in november so did you i was in the new york marathon yeah okay i did it in the bloody heat wave as well in the middle of november 2022 2023 ours was just uh this last one hey did you enjoy it i did actually you did you managed to enjoy it enjoyed it more than i thought i would yeah yeah okay do you know one of my abiding memories though all I could smell was what people were smoking.

13:29Alex Chisnall:Oh, the weed in New York. Because I've been to New York for quite a few years and that was one of the things. Yeah, it's very strong. Yeah, when I was watching the US Open, there was quite a few complaints, like the drifting onto the court and stuff. Yeah, onto the players, yeah. Yeah, so that kind of threw me when I was doing it. And the noise. Oh, the noise, yeah. The noise just hit me. And I was just like, at every street corner. Yeah. It was amazing. Yeah, like speakers on street corners, blasting out New York, you know. Yeah. I didn't actually wear any headphones and a lot of people were.

13:55they were like oh you're not gonna listen to any music i was like no i'm just gonna take it all

13:58Alex Chisnall:that i took mine out exactly i took the mine out after about i don't know 40 minutes or something yeah you don't dare at all take it in yeah yeah exactly um who was more academic out of you two or was that i'd say phil phil i'd say probably phil i mean you know we all did we all did pretty well in school yeah um all went to you know good universities but i think phil was definitely more academic so to speak. I'm the one with the glasses. And who is more likely to start something do you think? Kind of actually, I mean, this is one of the things we've always just done. We've always built stuff together.

14:32Okay. So I was, yeah, maybe more on the engineering side and then just building stuff. We actually co-founded two startups university as well, even from when we were kids, just always building things. And so I'd say more likely to start, it's kind of like we just did it together.

14:46Alex Chisnall:and and was it a given that you would end up running a company together definitely eventually it was yeah absolutely okay still trying to get our third brother to join us i was about to ask you the question yeah have you had that conversation well he just graduated from harvard uh a year and a bit ago so he's working in new york now in finance kind of doing the same thing we did so okay you know give it a bit of time he'll probably be with us soon yeah yeah interesting Well, I was going to say, what was your brother's name? Felix. Felix. Okay. So on paper, given your background, neither of you needed to take this risk, right?

15:23Alex Chisnall:What was missing at that point in time? I think the biggest thing is, I think very early on, we realized that we wanted to have a big, big impact on the world. And so actually, I kind of maybe trace this back even to studying at school. utilitarianism, studying Jeremy Bentham. These guys are like, how do you have the biggest impact possible on the maximum number of people? And I think we, of course, just took the well-trodden path. We did what society told us to do, which was get to a good university, get a good job. And then we got there, and we realized, actually, hang on a sec, we've done this.

16:03Is this the right thing for us to be doing? Because the path is quite clear. You join a law firm, you become a partner, and then, okay, that's the rest of your life. you go into finance, you rise up the ranks, you go to private equity, like Dom did at Blackstone, you become a partner, and that's the pathway forwards. But we're thinking, okay, 10, 15 years from now, what are we actually doing? How are we actually having an impact on people and the world? I think we were very lucky very early on to have taken that step back and just thought, well, this is probably not how we're going to do it.

16:34Alex Chisnall:How old are you when you were thinking like that? I have interest. Well, we graduated, I'd say, you know, so this was a couple of months, probably after graduation, maybe a year or so. And we were doing it because a lot of people say, oh, it's great. You know, for example, I was a big watcher of Suits, love the TV show. And in Suits, they make it seem like having the biggest impact on people. There's a lawyer, you're in New York, you're solving cases, fighting crime, you are doing the most interesting stuff. You know, even banking is super glamorized as well. Private equity, shows like Billions, I haven't watched that, but apparently it's great.

17:07Alex Chisnall:There's many series of videos, yeah. So I'm not going to get into that one just yet. But I think that those sorts of things make you feel like you're on the right track. It's very easy to think that. And so when you detach yourself, then you realize, oh, okay, maybe this is not the right way to achieve that. And so for us, it was actually taking that step back, realizing if we want to get this maximum impact on the maximum number of people, we're actually going to have to do our own thing. Yeah. Yeah. And I think everyone says they want to make an impact, but the way we've done it at EZA really is centered around impact.

17:41It's not only about building a good company, a great company with an amazing business model, et cetera. Everything we've done has been completely free for the end users. So the app is free for anyone to download. The hack thorns and pitch days and demo days we host purely to help people actually get off the ground and they're all free. So people can actually come pitch their ideas. We give away, you know, over the last couple of years, we've given away millions and millions of dollars to people to actually help them start their ideas. And it's all funded by companies, you know, big companies that actually, you know, have the budgets to pay.

18:09So for us, it's always been about creating opportunities for people. And that's why we've had so many amazing companies that we can touch on later, come out of EZA, companies that literally worth$40 billion, like cognition AI, first started at an easier hackathon a couple years ago. Yeah. So yeah, we still have a video for the founder pitching his idea. I need that. Now it's gone. It's gone completely massive. And other companies like that too. And it all started because we gave people the platform to start their companies and actually get off the ground. And if we had charged and you know, tried to, you know, get a couple of dollars from, you know, tickets and these kind of things, people would never have the same opportunities, they would never have gone on to, you know, create amazing things.

18:49So for us, it really, yeah, it really has been about impact. Obviously, everyone wants to make money along the way, and everyone wants to become successful in their own right and you know i think it's uh you know um i guess pretentious to say you don't care about money because ultimately a lot of people do and it's a big motivator choices right but yeah and it gives you ability to have more impact as well and then give back to other causes so for us yeah impact definitely was at the heart of it all but obviously you know still motivated to compete and make sure you you make money along the way yeah and were you fulfilled in the careers that you're both doing and like impact fulfillment i'm

19:23Alex Chisnall:always thinking like, you know, what's the drivers? Yeah. I think it's quite an easy no. Yeah. I mean, I don't think anyone goes into, you know, finance or law really feeling like they're completely fulfilled and satisfied. I think when you're doing an internship, you're applying for the role, obviously everyone's always, you know, super excited. And, you know, even if they aren't, they think they're going to be, but then, you know, for a year or so, even after a couple of months, you kind of realize it's not super exciting. And I think today there's so much cool stuff happening and AI, blockchain, all these different and front-tech technologies that are coming out, there are so many interesting things you can be doing.

19:56Whereas 20, 30 years ago, maybe finance was very exciting. And I'm sure it was because that's when a lot of these big finance PE firms really started coming up. It's when companies like Blackstone, KKR, Apollo really sort of rose up from the ground, so to speak, and created their whole new version of finance, LBOs, private equity, that sort of stuff. And that was very fun, I'm sure in the early days, which is really where we are in blockchain and AI today. And I think a lot of people need to step back and realize, okay, if you're going into law, you're going to finance today, it's not the same as if you were going in 20, 30 years ago.

20:32You're not going to become the next Steve Schwarzman, most likely. Whereas you go into AI, you go into blockchain, in a couple of years, you could become the equivalent of the Steve Schwarzman, but in tech. And that's really what you need to be. You need to be looking ahead at the next industries where you can actually have that impact and really rise up together with it. I think, you know, finance, law, a lot of those sort of arbitrage opportunities, a lot of the sort of big opportunities have been taken away because there's so many smart people already in the space. It's competing for percentage changes, fractions of percentages, whereas in tech, you can really get, you know, multiples on things that you do.

21:12So I think that's just, you know, the most important thing for young people to keep in mind.

21:15Alex Chisnall:I was going to say, yeah, kind of spinning off the back of that and as somebody who's got two teenage daughters, and I was chatting to my friend, Piers Lenny, former Dragos, then investor, who's in the AI space, and he's got two daughters exactly the same age. And I was saying, one of my girls wants to go into law. You've been a lawyer, Piers. And he was like, if you'd asked me that two years ago, I would have said yes. He said, now, I've got no idea, but my gut instinct is no. And I said, so what do you advise your girls careers-wise? And he's like, I don't know what to advise them now. And I was like, well, if you don't know, and you're a far more intelligent person than I am, I haven't got a clue.

21:56Alex Chisnall:What are your thoughts on that with regards to future opportunities, given what you've seen people building through EZA? I think there are two things. One is that the doomers are right that there will be mass unemployment. But at the same time, I think the doomers are very wrong in that that's going to be a bad thing. I think it's actually a good thing. It means that everybody is going to become an entrepreneur. Yes. And that means that people aren't going to be trapped in this very archaic construct, which is employment, where you have to go to an office, you sit there from nine to five. It's just an extension of being a factory worker where you're there and it's almost servitude.

22:38Now, that I don't think is going to be the case anymore. What you're going to have is you're going to have AI dramatically expanding what people can do. It means the things maybe are slightly less certain. You're not going to have a job for 40 years where you're doing exactly the same thing every single day, like maybe things used to be. We're already in this transition period, and we'd already been moving towards this period in time where actually people aren't in the same job for very long. You have to learn on the job. I think that AI is just accelerating people towards that. And I think what we're going to have is this incredible, incredible renaissance where anybody can create their own business Anybody can, with just an idea, go from having nothing and being a kid from nowhere to actually building their own business, which scales to the world at large.

23:25And I think it's going to accelerate that so much. So I think massive unemployment is on the way, but that's going to be a good thing. Yeah. Yeah. I mean, I think it's a great equalizer. You see what people can do with AI. You don't need an engineering degree anymore from a top university to learn how to code.

23:39Alex Chisnall:Yeah. And that's already been changing over the last couple of years. it's really shifted more towards skill-based knowledge. You basically take a course, you learn how to do something. Now with AI, you don't even have to do that. You can actually just literally say, okay, build me a website, copy this website, make it into my brand colors, and AI can do that. And so anyone really has the power of the internet at the fingertips, which initially wasn't possible like two years ago. I remember when I was a kid and first learning how to code, we got this. We were at Stanford. we got this book, which was called, basically you had to program this thing called Carol the Robot.

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24:17And you had to program in Java and try to move this little robot around the screen. And I just remember feeling like this is so impossibly difficult. And gradually learning like the syntax, all these tiny little things, which would mean that it wouldn't work. The barrier to entry was so high. You look at what anybody can do with chat GPT right now, even a couple years on, I mean, I mean, we're older now, but we're not particularly ancient. No, clearly not. You could actually go. You can go today and just build literally whatever you want. I think that is going... People still vastly underestimate the effects that this is going to have on civilization.

24:49Alex Chisnall:Yeah, and both of you, I think, really, really good points. And I think it looks like the great leveler. I want to chat to my girls about it and chat to another friend, Simon Squibb, who's been on the show a couple of times. And I said the opportunity for people to do just that, start their own business and and the barrier to entry is just non-existent right or it's very very small 100 um but when you started easy a how long could you guys afford to kind of go without needing to make any money from this well we had a bit of runway from savings yeah and we actually to extend runway we moved back in with our parents so we're very fortunate we're very fortunate that parents took us back in not necessarily what everybody wants to do i'm waiting for that to happen at some point literally yeah yeah and so yeah we we actually built the first version of eza from our childhood bedrooms yeah we coded it dom was more on the front end i was more on the back end we would just huddle together i remember sitting around the kitchen table at night building it and that was how we extended our runway and made sure that we could actually build this thing out what was felix yeah i mean oh he was in high school ah okay he was busy but you know doing something else yeah he would you know help out from time to time tell us you know this looks good that doesn't look good try it out try the app test it but obviously he was still in high school focusing on getting off it um but yeah i mean you know we we never we could have easily as well you know gone around and you know maybe you know raise some money for family and friends but for us we always wanted to start it ourselves we always wanted to say okay we built eza without any external help.

26:27It was in a completely different industry to what we had connections in. We didn't have any connections in tech, none in blockchain, none in AI. And we really actually came together and really built out all those connections and network ourselves. So for us, I think that was a big part of the EZA journey as well, was just starting it, us two brothers, and now growing it into what it's become. 1.3 million users yeah exactly and now being able to actually on board all of those additional people via going public and that's really sort of you know the first time people can actually sort of invest in easya because yeah this hasn't been possible the last couple years for and i really wanted to to do it ourselves and also you know i think sometimes when you raise money from family friends it can get awkward if it doesn't work out so that was a big motivator too not to

27:15Alex Chisnall:do that yeah just seeing that with a friend of mine at the moment yeah yeah it's what people normally do in the beginning but it can be very awkward you know and yeah family i guess it's a little bit better than friends yeah but still yeah it's just the awkward conversation and then you meet them again over christmas or different times of the year and yeah exactly my money back yeah a lot of people say that you're more careful with your own money than you are with other people's but for us it's actually the opposite way around we're way more careful with other people's money than with our own.

27:47And that's like how we've always treated this. And given like you said,

27:50Alex Chisnall:you didn't have connections, you know, in those spaces, how did you go about building your network? Because I think that's really interesting for people and something I'm trying to teach my girls as well. You know, if I had my time again, I wish I'd started way younger in building a network. Well, it started when Phil went to a conference in Amsterdam in 2022. Yeah, 22. Yeah, yeah. Not long ago. Yeah, yeah. And Phil met someone. I mean, you can tell the story. Yeah. I mean, I think this was coming out of COVID. I mean, we started EZA really during COVID. So networking then was a weird thing. Yeah, it was.

28:26Yeah. It's like, I think initially it was a lot of emailing and then calling. And then I'd say coming out of COVID was when we were really able to properly connect with people. I think COVID was such a fascinating time because if you already had that network, it was brilliant. And you could just skyrocket because actually it really gelled your network. But if you didn't have that yet, it was very, very, very difficult. So for us coming out of COVID, I remember I was building another sort of side piece of EZA, experimenting with it. And there was this Web3 conference, which was happening in Amsterdam.

29:03I said, hey, Dom, let's go. Let's go to Amsterdam. Let's go to this conference. It's one of the first ones that's happened after COVID. He said, okay, let's go check it out. And I remember we, well, we were at the conference and it just completely opened our eyes connecting with all of these other people. Dom headed out one day early. And I was like, no, no, no, I don't know. I just feel something here. I feel like I've got to stay for at least one or two more days. And we were on this, there was one of these events on the canal. And we were on this canal boat. I was just chatting with other people.

29:38When we got off this canal boat, I connected with this guy called Jonah. And he said, Phil, what are you doing? I told him, hey, we're building ECA. Here's what we're doing. And he said, you know what? It sounds like you've got an amazing set of users that you've built up. Obviously, it's smaller at the moment. But I can see something. Let's chat. And let's build something around this. He actually worked for one of the other big web3 companies and he was our first one of our first major customers actually so it was really that fortuitous like i was about to head out on a plane i think literally that evening or the day after just literally after that canal journey had bumped into jonan and that i would say was like looking back probably the turning point in eca really so that was like a real like a hard screw

30:25Alex Chisnall:just do it moment as i call it that change change the trajectory of from uh yeah from a growth standpoint that's when things just you know turned hockey stick yeah and that's what i love again like and before covid i was um one of the things i was doing with virgin startup was you know running a load of their events for them like all around the country and then this year i've got this event festival entrepreneurs at the nec in birmingham like 5 000 entrepreneurs And, you know, one of the things I always say, and I saw it at the small events I was doing with Virgin Startup, like 100, 150 people, but you can meet one person now.

31:00Alex Chisnall:And I've seen it so many times, and you've just articulated the same thing. You can meet one person now that literally is going to solve the problem or a problem that you have that can move things forward, right? And I think that's the key. When you're an entrepreneur, you need to be meeting people. You need to keep your eyes open. You need to be putting yourselves in those situations where you can actually have those fortuitous events. because the more things you go to, the more people you meet, the bigger your likelihood is you meet someone useful. Most people, to be frank, aren't very useful, but there are people who are very helpful, and you never know where you're going to see them.

31:30They could be in the coffee shop, or they could be at a conference. They could be anywhere. You're on a canal boat.

31:36Alex Chisnall:You're on a canal boat in Amsterdam. Interested to know, what do your parents think, or what did your parents think, you know, 2022 right through to today? How has that kind of changed? Well, I mean, I think in the beginning, of course, they weren't very happy that we left our jobs, as any parents would be. I remember my mum saying the same thing. You're leaving a job. Why are you doing that? How could you do that? What are you going to do instead? But I think, you know, over the sort of, I guess, subsequent year, when they started to see some progress, of course, in the first year, it was quite hard, having to, you know, just say there's no progress or, you know, think of ways to articulate progress, but, you know, they really know that there's no progress.

32:15and ultimately I think you just have to keep going and you just have to show them okay you know now things are starting to take off they can you know maybe see you're going to different places and you know you have all these different users and things that you're hosting and people that actually care about it maybe you know what you're doing suddenly gets picked up in the press and you know maybe you have you know different landmarks along the way where they start to see oh okay this is a real thing yeah but in the beginning yeah definitely uh wasn't wasn't easy and I think anyone who starts a company in the beginning has to go through that.

32:43And I think that's a big barrier to a lot of people starting their companies in the first place is, you know, what will my friends think? What my parents think? What will all these people, I think a lot of people peer pressure as well from their social circle in terms of starting something, especially if you leave a job in law, leave a job in finance, you always be just the guy who couldn't make it maybe, and you know, got burnt out, and then had to do his own thing. And I think if people aren't entrepreneurial minded, they don't see why you're doing it and they tend to you know like you were saying look on the negative side as opposed to the positive side and think oh okay this is great you know someone's starting their own thing but you know i think time just uh just you know obviously things take time and you have to keep on going and once you start making the progress then people start to see okay it's a

33:26Alex Chisnall:real thing so did anybody tell you like what the hell are you doing do you have any many of those or any of those people don't say it but you know that they're thinking you know they're thinking You know that they're thinking it. And it's one of the most torturous times because people won't say it, but in the way that they treat you, just, I mean, put yourself in the shoes of somebody who had this stellar career opportunity, who did amazingly at university and was always one of the best people. And then you see them and they've moved back in with their parents. They have zero revenue. They have no salary.

34:02they literally can't really they're not really doing anything at least on the outside yeah meanwhile you're looking at them from the outside you're like oh this dude no what is going on with him yeah i've got this amazing job he really fell off yeah yeah yeah what happens exactly like the nowadays would say he fell off yeah fell off yeah and the thing is that happens for a long time because you look in the newspapers and it's always overnight success this overnight success that it literally takes years of just grinding and having literally nothing to show for it it's like the worst thing yeah it's true because it really is sort of i guess in the public eyes you know zero to one right they yeah i guess you know your friends see you when you leave your job then you kind of you know do your own thing for a couple years and then things start to really take off and then they start to see you again they're like oh okay wow this suddenly just happened so they don't actually see all of those years along the way where you know you were doing flyering where you were doing sort of the door-to-door sales so to speak you know all of those you know rejections and those you had along the way but you kept on going and i think a big part

35:05Alex Chisnall:of it is just keeping on going and yeah and i guess with your story as well again correct me if i'm wrong but you know it's not the four-year success story either right it's what you were doing before with it absolutely yeah yeah definitely yeah yeah yeah what do you what do you kind of take from those times if you could take like one thing or a couple of things that um has really helped you in building EZA, each of you. For me, it comes back to your earlier question, taking risk. Okay, yeah. Taking as much risk as possible. I honestly don't think you can take enough risk in life. Like there's so many things, Jeff Bezos keeps on talking about how most people think that things are one-way doors.

35:41Most things are actually two-way doors. And there's very, very few one-way doors. I think looking back, it's the same thing. It's like being worried about, oh, if I launch the product too early or if I launch it too late, like it literally doesn't matter, just do it. And Brian Armstrong, as well, has this amazing saying. He's like, action produces information. That's absolutely true. You just need to do it. I think that's one of my biggest learnings. I just keep on saying, let's do more. Let's do more. Let's do more. Let's take more actions. And let's just produce more of that information.

36:09Alex Chisnall:Yeah. Yeah. I agree with that. And I think as well, I think a lot of what holds people back is they're very concerned about what people think about them. And obviously, everyone wants to look good in the eyes of other people. I think if anyone's saying they don't, then it's probably not completely true. People still care, what does this person think, what they think, but it shouldn't be so much that it actually limits what you actually want to do. Everyone should ultimately still be themselves. You should still, if you want to start a company, not be afraid to do it because you're afraid that maybe in the next 6-12 months, your friends will think differently of you.

36:39If it's something you want to do, you should just go and do it. And there are a lot of people who, for example, get trapped in finance when they really wanted to maybe be a surfer or they really wanted to do their own company or just do something completely tangential, you know, maybe an astronaut, but they did finance and they did law because they thought that's what people wanted them to do. And then they never actually fulfilled their full potential in life. And I think it's always important to remember that you only get one life and you don't get rehearsals. You know, every day is, you know, the last day you're that age and you're getting older every day.

37:09And I think it's important just to realize like, no one really cares as much as you think about what you're doing as well. you know sometimes people get embarrassed about oh they said something wrong they did something wrong they posted something on social media they maybe shouldn't have but in reality no one actually cares like people will see it once worst thing and they'll think oh that's a bit weird and then they scroll on they get on with it with their lives like it doesn't it doesn't matter whereas the person who is at the center of it typically thinks oh god you know i posted that or like i've done this or someone saw me do that and now it's the end of the world like everyone's seen it yeah reality is no one's you know likely seen it and also no one no one even cares they're all too

37:46Alex Chisnall:fixated on themselves right it's true yeah exactly so i think once you get over that hurdle you then start to free yourself and really you know i guess get the wings to fly yeah and i think you know something you both said as well with that is that you know so many people um or 99 of people you know whatever the percentage is never take that step to actually do something but as you said if you actually take the action that gives you feedback that that gives you information and some of that feedback might be this isn't the right time right now this isn't the right idea at this time but at least you're getting some feedback right to be able to make decisions whereas if you actually just do nothing life gets made for you right it's true someone else's plan exactly and other people will hire you to make their dreams come true and i actually read a great quote on twitter the other day that said most people are afraid of protecting a reputation they don't have, which in many cases is true.

38:39Like we'll see a lot of people, even they come through, you know, the EZA community or people that we meet, like, I don't want to post them. So, you know, I don't want to post that on social media because people might think X or I don't want to, you know, start running a, you know, this account or, you know, doing this because people might think why. But actually in reality, no one even like, you know, no one knows who you are, you know, no one, like you don't even have a reputation yet. So you need to actually start building that up. And then only once you become super big, you know, you need to really worry about that.

39:05But in the beginning it's you know people are just so i guess hung up on taking the first step and i can understand why i mean in the beginning you know years ago we were we were like that too but you just have to realize like yeah the world's so big so many things are happening everyone's got their own lives people don't don't really care until you actually give them the reason to care

39:21Alex Chisnall:and that's a lot harder yeah yeah um tell me a little bit about um when you were starting out and the ideas around uh the business model that you had because you said you made everything free to start with what were your thoughts like initially on how we're going to monetize this um what's a time scale for doing that was there was there timelines in your mind then i think we did i mean actually stems down to one of the worst pieces of advice we ever got go on which was to make a five to ten year business plan yeah so from the very beginning we did have a very clear plan of exactly what we were going to do, broken down, cell by cell, column by column, row by row, with exactly how the business was going to go.

40:05So to your point and to answer your question, we knew exactly how the business was going to go, even before we even started it. We know, okay, cashflow is going to be like this, profitability, and we're going to invest this much. And then, okay, once users grow to this much and we start charging partners this much, that's how it's going to go. Of course, none of that ever happens. It's like five to 10 business plan never works. Never. You're just starting with an idea. I don't even know why some people say this. A lot of people, we've got advice from a lot of people. I think it's well-intentioned people, but people who are giving advice that honestly they should be giving.

40:35And they're in different roles. A lot of them weren't founders. Accountants, lawyers. Everything that they see is the companies that have been going now for 5, 10 years, even on the lower end. Most of these people are dealing with companies that have been around for decades. They've been looking at the spreadsheets of banks, and they know exactly how their businesses are going to go. So on the one hand, yes, we knew. On the other hand, we had literally no clue. And so we figured out that actually what we need to do is just, I mean, even I'd say it took us a long time to really internalize this properly, but that you just need to try stuff.

41:10So for us, if you actually look back on the App Store and you go back to when we first started EZ8, you'll see that we were just shipping like crazy. Most applications get updated once every week or two weeks. We were shipping multiple times per day. A day? Every single day. Yeah. And we did that over days, weeks, months, years, until eventually we found the model that worked and clicked. So it was just really a matter of iteration and action produces information. Eventually we found out, okay, this is what people really want. We did have a couple of core principles in mind. Like we don't want to charge users.

41:49Yeah. We want to scale this into something which benefits as many people as possible and can grow as fast as possible. But at the same time, it wasn't clear then how we would monetize. And so that's why maybe for longer than we would have wanted to, we weren't able to spend too much on any sort of user growth. But actually, later on, it made us extremely efficient. We knew how to grow by word of mouth. And ultimately, as well, I think it meant that we could. I mean, Dom likes to go to the gym. to use a gym metaphor we were able to to grow big but leanly rather than you know and it become

42:23Alex Chisnall:muscular rather than maybe growing growing big and fat yeah yeah yeah um has there been a cost to to what you've done not like monetarily but anything that you can aside from my gray hair

42:41well i mean i think i think when you're working hard and when you're traveling and when you're doing all these things, I think, yeah, I mean, I think, you know, it's, it's, it's definitely hard. And, you know, you don't sort of have that same social circle that you might otherwise, but on the flip side, you know, it's never really bothered us. I mean, we're, I guess we're always together, first of all. Yeah. And number two, when you focusing on something that's bigger than, you know, going to the pub on Friday, or, you know, going to watch movies, then, you know, makes it all worth it. Sometimes too much together.

43:13We literally had an event the other day, and the person was calling out he said Mr. and Mrs. Quark and they're like nah that can't be us well it's quite rare honestly I mean I think these days especially in recent history it's quite rare to see family businesses or you know two brothers two siblings working together in the olden days you know when our parents were younger and you know that generation it was pretty common right like you just finish school or you don't even go to school you just work for your parents right away or you know carry on what your dad was doing whereas now it's become a little bit less common i think people really kind of go off they want to do their own thing and so yeah when they see you know two quarks checking into the plane or two quarks checking into the hotel they sometimes think we're partners but we're actually just obviously brothers so yeah sometimes they think i'm his dad actually i didn't get that really

44:04Alex Chisnall:brilliant um

44:08Alex Chisnall:Billion users, is that the aim? Absolutely. Nothing less. Nothing less. Well, I mean, what we're building is really for everyone to use. Originally, it started off for students, started off for younger people who want to learn about technology, how to build their companies, etc. But now we're seeing AI is being used by everyone, right? AI is a tool that anyone can use for different applications. And ultimately, EZA is that app that allows people to get that sort of entry point into AI, into all these different technologies, which can benefit everyone. It's not just about students. It's not about people who just want to build websites, code, etc.

44:43It's really for people who want to actually do things in a more efficient manner, a faster manner, and just leverage their time. We've publicly disclosed only about 1 % of the technology that we've built. We are sitting on some of the most powerful technology that I think we've ever seen in the history of humanity. We have been working on this so hard over the past year, two years now. And so part of the GoPublic process as well, we'll be able to share more about what we're working on. And yeah, Billion Users is really just the start. I think that ultimately our products are going to be in the hands of every single person on the planet, both on the consumer side and then also on the business side.

45:21Alex Chisnall:what what do you expect again you don't have to answer this but what do you expect valuation wise um well that that is going to be in the public filings uh we'll be doing the pricing i think it should be in a couple of months okay a couple of months watch this space yeah absolutely so yeah things will be uh coming through most most things will be coming through in the public filings over the course of the next couple of months and then the valuation will be very last thing that gets priced um before we uh just wrap up and get to just a little quickfire around um what's been harder than each of you expected in building eza one thing maybe each of you it's probably been a lot of things that would be a lot right clearly not the coding well i think i think it goes back to what we're saying earlier you know just being able to keep going, even when you don't see the progress, being able to keep going, even when there aren't people always saying, Oh, I love what you do, you know, you're crushing it, because in the beginning, you're not crushing it.

46:22And people, you know, don't have anything to really congratulate you on, right, you just left your job, and you're just doing your own thing. So I think it's really about being self motivated. Luckily, Phil, and I both very self motivated, you know, we get up early every day, make sure we go to the gym for an hour and a half every day. And you know, have that regimen wherever we're traveling, even, you know, jet lag and all this sort of thing. And we just keep going. But I think for a lot of people, the reason why they stop going is because they get demotivated and they leave their job after three months.

46:50I know a lot of people from uni, from Blackstone, from other places I've worked who gave it a couple of months, half a year max. And then they ended up going back to a job because they just couldn't keep on going without having that sort of prestige in the public eyes, right? If you don't have that sort of label or that sort of big brand name attached to your name, right and introduce yourselves as hi you know i'm i'm dom i work at blackstone or i work at goldman then you know people sort of lose that very important part of them that made them sort of i guess what they are a lot of people associate themselves with their career with their title especially in big cities like london new york la etc so i think it's really just a matter of keeping on going and that was the hardest thing is just keeping on going even when other people didn't necessarily see what we were doing because there's nothing to show so i think yeah it's just keeping on going never giving up and you know not caring so much what other people think in the beginning because in the end they always come around and they always say oh you know congratulations you know you've been doing an amazing job over the last couple years uh really cool to see what you've been building but you know where where were they all along the other couple years absolutely

47:55Alex Chisnall:yeah yeah it is you know keeping on going when when uh when no one can see what you're doing and it's easy to kind of cut corners and and cheat maybe not put the work in right but uh exactly yeah it's like you know the athletes right they're always training when people aren't watching you only see that bit when they've actually stepped onto the stage and are ready to compete and that's really only you know 0.01 percent so people don't see those years and how they actually have to get there how they got recruited how they have to train you know all the early mornings late nights etc so yeah yeah yeah i mean i think on my end i think it's hard to answer because there are so many things that you learn along the way and i think there's this amazing saying that Socrates had, which was, which is, I know one thing, and that is that I do not know.

48:44I know that I don't know. And I think that's been a very, very important thing. It's one of the things where I just think it's so important to realize that these ideas, they don't come out fully formed. The product doesn't come out fully formed. And you just need to keep pushing and keep pushing stuff out there. And that's really the only way to actually learn anything. It's very different to things that you can just derive it's very different to mathematics it's not really a science yeah can't boil it down to any one particular thing that's going to work i mean part of the beauty of it it's also part of this massive frustration yeah you really don't know what is going to work there are some things that we did which we were absolutely certain were going to work had no impact whatsoever and some things where we were kind of just experimenting and ended

49:27Alex Chisnall:up being really really successful yeah yeah no and i've seen as you say there's no one way to do it you know through doing this for 10 years you know you speak to so many people have done it in every which way um where would you be today if it hadn't been successful in the first six months 12 months 24 months 36 months you know four years in on this journey what do you think do you think you would have gone back to your job do you think you would have started something else probably still be trying to make it work yeah absolutely that's the right answer i like it probably yeah honestly there was never a scenario where we were going to go back i thought you know the the only question would be if we hadn't left our jobs where would we be yeah but yeah having made that decision you know having crossed that so-called rubicon yeah we were never going back we had to we had to make this succeed yeah and you might have already given me the answer to this with answer dan but but which single thing action decision created the life that you're living now that was i guess a local local point um or where that really changed the trajectory of uca but ultimately if we hadn't had the experiences we had growing up yeah as well that wouldn't have i remember being in the school playground selling paper airplanes i had a special technique making that i sold for five pounds each that's an expensive inflation's gone up a lot but paper airplanes at five pounds back in the day that was like a lot that was a lot of lunch money or or tuck money that you could go to the local news agents and buy sweets with yeah so five pounds i mean it was a very good technique i will say that and that taught me just how you could if you had some special knowledge that nobody else knew and you were able to monetize and you can actually do it and so things like that in the playground i remember being at school we launched social network it was called campus banta i think maybe it's probably still on the way back machine somewhere there um really cool i remember then stumbling across the bitcoin white paper in 2013 bitcoin was a hundred dollars and i went home went into my parents basement started hooking together all these machines started learning about psu cpus gpus asics fbgas pretty much you name it i then remember when i was really fortunate to be at cambridge another engineering friend of mine came up to me and told me about smart contracts and he's like look there are these amazing new things and then told me about AI and we started building some of these early things.

51:56I actually built one of the first consumer applications of AI as well in creating an app that allowed blind people to basically see by using their camera and also created one of the first applications of generative AI and allowing students to use it for their work. And so I think it's kind of weird where you can't necessarily point it to one particular thing. It's like just looking at all those particular things in total kind of just it's just how the brain works like you get all of these mini experiences and mini successes your brain kind of just puts them together and it's like actually there's no way that i can just go down this route of the well-trodden route i've seen how doing something that was a little bit out of the box really worked and so for us again it was just like all these things and then it just replay they just replayed themselves over and over again so when we were 22 and we decided to leave it all and start eca it was kind of like you know don't look at each other and we just thought we're gonna do it screw it let's do it and you did it

52:55Alex Chisnall:thank you for that um i love it this is brilliant what a great story guys thank you so much for coming in by the way um thank you for having us yeah pleasure man um quick fire rounds um so whatever comes into your head short and snappy maybe we'll you know you give one answer and next question you can give the next answer who else feels like just a couple um what does the word entrepreneur mean to you i mean somebody who just starts on their own starts their own business what does a scale up mean to you scale up business company that's going from being a startup to being a growth business yeah um maybe both answer this one um who's an entrepreneur you admire like at the moment um and why would that be for me actually it's one of the guys who gave us our some of our first advice or rather non-advice guy called sam chowdhury uh founder of class dojo and he basically said look the way that you've got to think about this whole thing is you've got to really articulate the vision very very well and ultimately as well make it very clear that how special what you have is and there's only really one of you there are so many people out there like VCs who try to make themselves sound really special.

54:10Ultimately, you're the one building the business. You're the special one. And I think that was super empowering for us really early on.

54:16Alex Chisnall:How about you, Dom? An entrepreneur. Let's see. I think in my eyes, I think founder of Palantir, Alex Karp. I think he's been great at, you know, not only building Palantir and building a company that's actually really not consumer facing, but at the same time, being able to relate with the everyday consumer and making that into such a powerful consumer stock as opposed to some of the other companies which traditionally are more you know industrial security defense focused that really don't have that sort of persona so yeah i think he's uh he's a pretty interesting one um what about a book you've read or a book you might have gifted to um other people what's the best book you've read there are two that come to mind two nice number one is fountainhead Ayn Rand yeah absolutely uh and then number two would be Count of Monte Cristo okay I like that love those of those very good Dom books I uh I haven't actually read a book in many many years probably 20 years so wow since since school wow okay all those yeah okay so I uh so it's got to be old man and see you must be old man and see you're one of the books that we had to read in school right um i normally ask what's your superpower but i'm gonna ask you to to say about each other so phil what's dom's superpower and then dom what's phil super power no there's a couple oh what a generous brother so many where do we even start bodybuilder yeah man's physique um ability to go gray very quickly um no i think on a serious note it's uh it's really being able to to go through long periods of time where you don't see much success whatsoever i mean i think that's been really important for us both to be able to go through and a lot of people will have a co-founder who just gives up and who says actually you know what phil it's not really working out right now like we're not we haven't seen any success over the past three months six months 12 months let's just call it quits yeah and dom has also just been able to be there with me and actually build this out into something which obviously now today is incredibly successful and it's because we were able to stick it through those really hard times when most co-founders would just give up yeah yeah well like like you say with people giving up after six months or nine months and it's like that's not enough time to give something yeah true yeah what would you say about your rather well I was in good looks well yeah probably obvious probably I think why I think Phil is probably one of the smartest people technically that I've ever met in terms of you know obviously like from you know from Penn and from from all the different companies Goldman Blackstone you know there's so many smart people they met quite a few and also you know going to all these conferences speaking on stage with some of the you know the founders of Ethereum founders of you all these billion dollar AI companies.

57:19I think, yeah, there isn't really anyone who's technically as smart as Phil is on that front. Phil can learn new things probably faster than anyone I've met. Whole theorems, everything basically derived them from first principles. And obviously, Phil came first in Cambridge at law. So studying law as an undergrad, was one of the youngest people to pass the New York bar as well. But that's obviously law. At the same time, having that sort of mental versatility to actually do things technically like coding, build applications single-handedly on 24 hours. Well, I mean, we can't obviously reveal what we're working on.

58:07No. But sort of seriously powerful things. just you know obviously together with our team but you know really sort of taking lead on that independently i've never really seen anything like it so i think you know phil's definitely technically probably one of the smartest people of the current generation it's like well i'll say aside from me but i'm not technical actually so so yeah i was on the front end in the yeah i mean i think everyone can do you know basic stuff and people can learn how to be an engineer but really to actually be able to unlock that next level of understanding and actually really innovate that's really world-class intelligence exactly yeah yeah do you have anything like a photographic memory as well do you think or i'm not sure what exactly was i remember being in law school though and i know i'd come top and like i was the best student of this that my director of studies had ever seen and he called me and it was like phil i want to go through your paper scale i was like oh am i in trouble how on earth did you know this case and i was like well it was just in the textbook it was in one of the books and he was like no no no no but like nobody knows this so i don't know it's kind of just been one of those things that i've always just had i guess a gift for maybe i've got to thank i was gonna say oh yeah i was gonna say is it born with yeah yeah yes we need to thank our parents yeah and i mean superior intelligence yeah it's funny because last year we were at cambridge actually at cambridge university to um celebrate phil getting the leading alumni award and it's funny because most of leading alumni from Cambridge are, you know, in their 60s, 70s, you know, spent their whole lives in different medical fields, etc.

59:39You know, doing doing amazing stuff as well. But you know, just, you know, obviously much older, and you know, all pretty gray, or, you know, like me. But you know, Phil, Phil was the youngest one there. But you know, probably 3040 years. So, you know, I think, yeah, it's, it's pretty cool to see. what what do your parents do have interest well entrepreneurs themselves yeah yeah i was gonna say okay yeah they also used to be in uh finance yeah and art so yeah okay um a run over which is typical

1:00:12Alex Chisnall:so i apologize i don't know if you're into music but if you could each pick a song that reflects your journey thus far that's easy i've got i yeah most people struggle with it massively It's Remember the Name by Fort Minor. Okay. 10 % luck, 15 % pain, and 100 % reason to remember the name. Boom. Tom? I think for me, it's really don't stop believing. And I think that's the most important thing, as we've been saying throughout the whole interview. Just keep on going. Don't stop believing in yourself. Why you started. Doesn't matter what other people are saying. you know, even if they're not sort of, you know, cheering you along all the way, that's fine.

1:00:54You just keep on going. And eventually they will. So yeah, I think really, you know, a lot of life can actually be summed up by don't stop believing. It's not only entrepreneurial journey, whether you're working for that next promotion, or you're, you know, maybe just investing in stocks, or you believe in a particular company, and you're an investor, you just can't stop believing, because as soon as you stop believing, that's really when, you know, your whole life can really change course for the worst if you lose that belief in anything absolutely religion and work with everything

1:01:21Alex Chisnall:exactly yeah um and you're both pretty young to ask this question i guess compared to some of the people i've interviewed but how would you like to be remembered how would you like easy a to be remembered a bit a bit young for a legacy question but yeah hopefully there's nothing like thinking about that now maybe helping shape the future vision right oh i'm not so sure about being remembered for a particular thing, but I think that it would be beyond... Something we're working so hard towards is that our product will be in the hands of billions of people and that there won't be a single person on the planet who isn't using one of the products that comes out of EZA.

1:02:05From the first time that we saw somebody using our application in their hands just in the wild, it's the most amazing thing. I bet. And when I saw that, I was like, don't like this person's using eza wow and i think with what we've got working on what we'll be announcing over the course of the next coming weeks months and years i think that every single person on the planet who has a mobile phone and internet connection will use eza and so i'm not sure about what i want to be remembered for myself but i want our products to be in the hands of every single person on the planet to be making an impact in everybody's lives that's one hell

1:02:38Alex Chisnall:of a legacy to leave yeah yeah amazing um phil dom thank you so much for coming in and being guest on scrooge thank you alex very much for having us thank you

From the publisher

They had the careers most people dream about. Then they moved back in with their parents.

Dom and Phil Kwok had followed the conventional path through top universities and prestigious careers in law and finance.

Then they walked away.

They moved back home, built the first version of EasyA from their childhood bedrooms and spent their early days delivering flyers themselves.

At 3am, covered in bike grease with no revenue coming into the business, they found themselves asking:

“What are we doing?”

Today, EasyA has around 1.3 million users. Dom and Phil say they have raised no external funding and still own 100% of the company, and they have announced plans to take it public.

In this episode of Screw It Just DO It, we talk about betting on yourself, taking risk, building a network from nothing, the years nobody sees before the “overnight success”, AI and the future of entrepreneurship, and the philosophy that captures their journey perfectly: Action produces information.

In this episode:

  • Walking away from prestigious careers
  • Moving back in with their parents
  • Building EasyA from their childhood bedrooms
  • Flyering at 3am with zero revenue
  • Why they didn't raise external funding
  • Building a network from nothing
  • The chance encounter that changed EasyA's trajectory
  • Why they believe most people don't take enough risk
  • Why long-term business plans can fail startups


🎟️Festival of Entrepreneurs | 3–4 November | NEC Birmingham

Join me and thousands of founders and entrepreneurs for two days of ideas, connections and action.

Get your FREE ticket: festivalofentrepreneurs.co.uk

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