He Moved 26 Miles Away, Knew No One, and Built It From a Shed | Jason Graystone

28:39Jason Graystone:Yeah, I really all went all, I mean, the studio that I'm, so I've been investing since I was 22. I've made a living from being right more than I'm wrong and making decent investments and feeding my family that way since I was 20, 22, 23. And for someone who's been in stock market, real estate, all different funds, angel investments, precious metals everything i've tried everything i've done speculation i've done options trading i've done futures forex everything um that year was the year that youtube surpassed every single investment i'd ever made and uh and and it was time for me to think this is a good investment so you know that's when we built this we we built this 100 grand youtube studio that i'm sitting in right now we're going all in you know this and and the year probably the last 12 months has been the year that i've been right now this is this is the the main thing i just want to share via this

29:40Alex Chisnall:platform yeah and and was there anything like holding you back um before that like fear identity

29:48Jason Graystone:money responsibility oh god when i started youtube as i say i'd never never spoken to a camera i've got softbox lights in my face which is the most i don't know i mean when you first do that it's hard to remember now but i remember the feeling of when you when you first do that it's the most unnatural feeling in the world to have softbox lights and a camera and it's like oh i don't know how to talk um but i knew that if i was going to get i knew the message was valuable and i knew people were getting value from it and that gave me fulfillment and that was following a long run of me not having any fulfillment so i just thought if i'm going to reach more people the most efficient way to do this is through sight and sound and if i can get myself on this platform and reach global audiences you know that's going to be the most efficient way to do this so i need to get out of my way and um and and crack this thing so it was just a case of like showing up every day doing it being a bit better bit better bit better analyzing what i was doing the day before didn't work and trying again you know but but also having an efficient workspace so setting up in a way that you don't does basically removing friction from the whole process so like don't pack all the cameras away and pack all the mics away because that's another thing you've got to go and do when you do it the next time and that's just one thing that makes you not want to do it um you know overthinking scripts and all that kind of stuff.

31:24Jason Graystone:Don't never been a fan of scripts. I just want to kind of, if it's my expertise, I just want to bullet point what I want to talk about. And it should just roll off my tongue. Like it is right now. If you script everything, then you've got, then you're kind of one, you could be talking about something that isn't overly comfortable with you. Therefore you're getting outside your lane. Therefore you risk losing your audience. But two, it's another fear that you've got a kind of, you're almost becoming not yourself by being a script instead of yourself. So I think humans really have a great way of spotting authenticity and just realism.

31:58Jason Graystone:I think they just we just ooze that when we tap into it and people can smell it a mile off. So, yeah, just to like the feeling of being able to share in the comments to say, you know, thank you. This really helped me. It's just amazing. You know, it was great for me. And how do you get over that initial?

32:18Alex Chisnall:Because I know exactly what you're talking about. and my audience will know you know i recorded my first podcast interviews in like january 2017 and in yeah in january i didn't publish them till the may because i spent five months just thinking about is anyone gonna like my voice is anybody even gonna listen to this you know all of those things you know yeah and having just been out um to dubai and help my best friend launch launch his podcast and he script he did exactly the opposite of what i told him to do which was don't script anything exactly what you do and what i do which is bullet points because it's your you know it's your subjects that you have the most knowledge of in the world right which you've been like he's been in 30 years and he scripted everything by word for word for word had the teleprompter and then hated everything that he did for the four hours we were in the studio right recording like five episodes because he's like i look wooden i'm i'm not expressing anything and

33:09Jason Graystone:i was like well no shit sherlock yeah yeah you look you look wooden because you're focused on some lines you know you're trying to read and you're like oh what does that say and yeah so

33:19Alex Chisnall:Yeah, what's your advice for somebody who, you know, is looking to create content and they, you know, feel that fear of literally looking at a camera? And we've all got, you know, mobile, you know, media studios in our phones now, right? And it's second nature for, say, like my teenage kids to do that. But for people who aren't and want to do that for the first time, what are a couple of takeaways that you could share?

33:45Jason Graystone:the first thing is i think a lot of fear um you know fear you can't fear the unknown you're basically fearing a specific thing based on what you've labeled negative that's happened to you in the past or you've seen happen to someone else right so you can't fear something you don't know so what you're probably fearing is someone mugging you off or someone you know someone basically just ridiculing you uh so you have to deal with that first of all and you have to kind of go back to where that happened maybe in your past and and and figure out where that happened um i'll give an example you know there was a time when i was at school my english teacher he we did these sat's or these mock sat's and i was a bit of a class joker but he he was it was the day that he was to give us the results and uh he he made us stand he made me stand up and he made a couple of other boys stand up and i just remember feeling so cocky because i thought oh yeah he's going to tell us that we've passed you know i've done all right and he basically said you ought to be ashamed you know you've done terribly and i remember thinking i wish the floor would swallow me up right now you know um but what happened was after that you know if you'd asked me immediately what i thought of mr shilato i would have said he was an absolute you know a-hole i can't stand the guy and that was the worst thing that ever happened to me but what happened as a result of that is I went to the library every lunch to kind of brush up on stuff and I found Microsoft Excel which I then fell in love with I started becoming fascinated with doing charts and formulas and projections and all these kind of stuff and then when I left school I went into Microsoft money and I started really getting in tune with my finances then I went into like Excel programming and Google Sheet programming and develop tools that literally have allowed me to become financially independent.

35:33Jason Graystone:I've shared them with other people. I've built tools for my business, you know. So if he was to ask me if that was a bad thing that happened back then, it's absolutely not a bad thing. I absolutely love Mr. Shilato for doing that to me because because of him, I've been able to become financially independent, right? And it's the same goes for you find people have been shown up in some way or they've seen someone shown up and they don't want that to happen to them. Well, try and see the benefits in what happened last time because they'll always be there. You're just missing them. So that's one thing.

36:10Jason Graystone:And the other thing is embrace the hater comments because there's a lot of this kind of only surround yourself with positive people and all that kind of stuff. I get where that's coming from. But I tell you what, I surrounded myself with people that were telling me I was great for a long time once and all I got was fat and I got complacent and you know I realized that everyone telling me I was great was actually they didn't have lives that I wanted to have I wasn't even where I wanted to be you know and you can easily start to believe that the thing with hater comments is they only hurt when they're true so so if someone says to you you know if you've put on a bit of weight and you're not too happy about it and someone says you fat git you know chances are that's gonna hurt but only because it's like a mechanism that says to me, you're not happy with that.

37:01Jason Graystone:So you better change something about that. Do something about it. If you're not happy, do something about it, right? If you call me fat and I love being fat, then I'm not going to see that comment. Like if someone says to me about something about, oh, he doesn't know what he's talking about with investing or whatever, I don't see those comments because I can't, I'm not tuning into them. It's just, oh, yeah, whatever. You know, it doesn't hurt. But if I step outside my lane and try and talk about something that I don't quite know, you know, too well. And then someone goes, he doesn't know what he's talking about.

37:30Jason Graystone:That might hurt. And I might go, oh God, you know, I really didn't know what I was talking about. And that's, that's, that's made me not want to do anymore. But actual fact, you either skill up in that area and get your facts straight or just get back in your lane. Start talking about things that you do know. So I'm all for the hater comments. You know, I bring them on. I love them because it's like the quicker you can hate on me, the quicker I can identify myself loathing or what I'm doing wrong in myself. So I can correct that. There's always going to be people that disagree with your opinion.

38:03Jason Graystone:That's, that's a different thing. Right. And again, it's crazy to think that everyone's going to, it's crazy to have a belief that everyone should agree with you. I think that is so bizarre, you know, so bizarre. Huh?

38:21Jason Graystone:Occasionally. Yeah. occasionally i look at comments because i like to reply to so with youtube here's a here's a tip very very powerful way to boost your youtube is to engage with the with the community you know they they want to see you as a community creator so i do spend some time going in and commenting and replying to to other people's comments on there but um you know things like tiktok and that nah

38:44Alex Chisnall:i just don't and can you remember the first time where you know you got some kind of like

38:51Jason Graystone:hateful comment do you know what i've probably had one i probably count on one hand that i've seen them one's about my probably about my hair at some point when i was i was receding a little bit but it wasn't like a nasty thing but i didn't really like it about myself so i went to turkey and got a hair transplant um problem so the the other thing uh you know you get you get kind of people questioning your ideals and idealisms and stuff. And I try to just be diplomatic. I try to just back my answers up with facts and universal principles and a way of a language where everyone can agree on, you know?

39:33Jason Graystone:So yeah, I don't, I don't, I don't remember any hate, hate comments to be honest with you.

39:39Alex Chisnall:It's good. And I know this won't be the first time you get asked a question like this, but if somebody today wants to start, they've got zero audience, what would you not do that most people do wrong?

39:52Jason Graystone:Oh, really good. There's quite a lot of things that I'd do, but I'll give you a big one. Go on. People speak in a way – how can I say it? They speak in a way where you can tell that they're trying to not look stupid in front of other experts in their field okay so fitness professionals do this a lot um musicians like guitar teachers and things like that but other but accountants and tax people like that and what they'll do is the person they'll forget that the person typing in information on tax right or get how to play the guitar is someone who doesn't know what like anything they're way way below you in terms of knowledge they just haven't got a clue right so what people do is they produce this piece of content and they say you can uh you know you just let me give an example my kid was learning to play guitar and he found this tutor on on youtube he just wanted to know how to play like a simple uh you know a simple chord and then the tutor the tutor was like this is how you do a c chord and of course if you want the ionian scale of c you can do this this and this and it was like you're only saying that in case another guitar tutor watches you and says you you don't know your stuff that's the only reason you're saying it because my son hasn't got a clue what a scale is or ionian scale so that's an example but as soon as you start to do that and you say things to not look stupid in front of another expert the person actually who you're trying to serve just switches off they're like oh it's too too complicated i don't know what you're talking about you know um fitness professionals they do it all the time you know you see them like talking about calorie deficits and they should just say you just you know you eat less than you burn or whatever and instead they're going then there's neat deficit and this deficit and that deficit and you're like oh you're just trying to say that because you don't want so and so to like to ridicule you you know for not being as intricate in your analysis than them when really the person searching for that information, they don't have a clue what you're, you know.

42:04Jason Graystone:So I think that's a big one. Just try not to impress other people in your field. And remember, you're talking to someone who doesn't know. That's probably the biggest thing, actually.

42:14Alex Chisnall:And it's that thing, isn't it? Like competitors, you know what it's like yourself. You don't have time to go and watch all of the content that your competitors are putting out anyway, not in a million years.

42:24Jason Graystone:Just don't have competition. Don't have competition. There's no such thing. just focus on doing a great job that's it i would i wouldn't have a clue who my competitors are i don't even know if there are any or what they're doing but i don't care yeah i love that um tell

42:41Alex Chisnall:me a little bit about um scorecard um we were talking offline before um about daniel priestly um mutual friend etc and you were first angel investor in that business and the business looks like it's it's flying now from i know friends lots of friends who use that i've used it myself um you've got templates on there um i was just looking at it earlier as well because my best

43:05Jason Graystone:friend was talking about it yesterday tell us amazing yeah so score app was a uh a digital um software as a service that was built out of a service-based business um and it's scorecard marketing so it's you know things where you can collect data rich information on on uh an entrepreneur's audience um and you can serve them in a bespoke way to meet them where they're at and you know give this kind of tailored customer journey in the back end of a scorecard so it's it's much more than just a a survey it's actually a very clever rapport building and and customer the journey tool and um i got it you know because i was so involved with it in early stages uh we really put our heart and soul into seeing it really as a product so instead of looking at it as a lead generator which i think a lot of people look at it at we look at it as a product in itself so you take this you're going to get value you're going to have a product you know this is a free product for you um so what we did with it is we ended up um asking a lot of great questions figure out finding out a lot of information about people about 50 questions and then we analyze the back end and then we give them a total score and then depending on the score that they get we give them a specific video to meet them where they're at so that they feel so that they trust us and they they felt understood that we really get the situation they're in because you scored this right and we put a lot of effort into each of those videos and then what we do is we give them everything we know so when you get when you complete the scorecard you get a report and you get this uh you know this strategy pdf and we made that 55 pages long because it was everything it's basically like everything in the book just go and do it and and i think what happened is people were like wow this person knows a lot about me two they really understand my problem because they've just said that on that video.

45:06Jason Graystone:And three, they've just given me everything. So what I found out about content is the longer you can get someone to spend time with you, the more they trust you, and then you reduce the barrier to entry for them to buy, right? So you almost don't need salespeople if you can just break that barrier down of trust. They'll just sell themselves on everything if the products are good. So my idea is just give everything away. they received this big report they know what they've got to do now one it's a little bit overwhelming because there's so much two it's a unique framework to me that they can't compare to anyone else and three they're just going to pay for implementation anyway they're not going to you know chat gbt is a better trader than me chat gbt is a better investor than me better investor property expert whatever right it doesn't matter the reason i've got a personal trainer is not because I don't know how to lift weights.

46:01Jason Graystone:It's because I want someone to kick my ass every morning and make sure I do it, right? That's why you pay. So what happened was is we put that on the back of the video that went out on YouTube. The YouTube video did 8.5 million views. And in the back of that was this scorecard that was meeting everyone where they were at and then selling them these unique products specific to them. And we'd ended up doing$12 million on that funnel within 10 months, which was, I mean, it blows my mind. Honestly, it blows my mind, but it was incredible to witness. And then we built the template for that and put it on ScoreUp.

46:40Alex Chisnall:Got it. And yeah, I was going to say, people could literally find that because I was looking at it earlier on the scorecard, on scoreup.com forward slash Jason Greystone blueprint, basically, just by looking for that on there. Amazing. and was that yeah we'll put a link to that on there as well but it is that am i right in saying that's um like organic you generated that or you're using paid ads to drive

47:07Jason Graystone:people yeah never ever placed an ad in my life so we've just we're just never we don't even have an ad account so we've just organic um and that was the idea so there was a guy called stuart wilde i don't know if you know stuart wilde he used to run seminars in the 80s and i think early 90s and he passed away in about 20 2018 i think but um phenomenal guy and he he did this seminar called mastery of money and i watched it just after my son was born and he comes out and he says i'm going to teach you how to make money in an esoteric way and it's basically not scratching and clawing and competing and beating you down your competition all that what we just said instead it's raising your energy being more life force give out with love and creativity and then feel everything coming to you naturally as an outpouring of that love and creativity and when you do that right people show up they'll lower themselves in through the ceiling he says crawl under the door climb over the fence they'll be there right and when they show up all you need is a very efficient and organized way to build them and uh something really resonated with me on that because it was like what a lovely way to do business you know you just give a love proper care into a product and get people a result and just watch what happens and and when i started this is the interesting thing when i went back into business so when we went into this whole online education thing i was fortunately in a position where i didn't need money so what i didn't want to do is start something that i would resent and i thought well let's give without expectation and see if Stuart's theory stands up you know and it's amazing like I often ask business owners what would your business look like if you didn't need money you know what products would you create how would you speak to your staff how would you show up and it's a real powerful question because when you deliver without needing or wanting or scarcity or any of that urgency genuinely give without wanting anything back in return they just show up you know they just show up they're banging your door asking can you you know do you have a course on this do you have a program on this can you do you coach one-on-one and it's almost impossible not to make more money um so we built all that in the back end and made it as automated as possible and then we just dropped this video in and that video just went nuts and it was like i don't know if you remember the lemmings, the computer game, but they used to drop out the sky.

49:35Jason Graystone:And if they hit something that they would bounce back. But if you just friction, like create a frictionless ramp of beautiful products, they just sell themselves and go and go and go and go and go. And it's just, we just unloaded this, this like floodgate into the, into the, the bottom of this funnel. And it was just, it was amazing to watch. Amazing. And what do you think like finally clicked?

49:59Alex Chisnall:if you ever like you know analyzed

50:04when we analyze the video yeah but if you kind of see the growth can't you when people are coming on and you can just see the trajectory going yeah the the biggest i guess the biggest thing was

50:16Jason Graystone:instead of like the product ecosystem the way people create them is usually they have something free and then something you know maybe 500 quid or something and then they have like a big 10 grand thing or 20 grand thing or whatever it might be um instead of having those three things what we did is we just split the the ideal lifetime value over multiple products to smooth the ramp so instead of having three products that equated to 20 grand we would just go do you know what there's a bit of a jump here how about we just put another product in between that one and that one and then put another product in between that one and that one and lower the prices on them all and the idea is you get the lowest like so that every like the lowest thing that they pay for just seems insanely valuable compared to anyone else's stuff that they go i can't believe that that's that cheap you know the next thing just must be amazing and that's not even expensive so they buy that and then they just they buy everything you know they just buy the whole lot rather than you trying to get a salesperson to convince them over some big wall that costs 25 grand it's just like no here's five products that cost three grand or whatever right so okay it's uh yeah i guess smoothing out the product ecosystem by adding more products that they can sell themselves on and again that just suits me because i don't want to i don't want to run loads of events and do loads of in-person stuff i just i'm happy to charge less and sit at home and have more time right so um maybe it is a unique thing for me but as we witnessed on that youtube video we made way more than most businesses doing that, which was crazy.

51:59Alex Chisnall:Tell me a little bit about your book. What do you protect the most fiercely in your life today that you didn't before?

52:11Jason Graystone:What do I protect?

52:13Alex Chisnall:Yeah.

52:14Jason Graystone:Yeah, my time. I live in an absolute bubble and very, very critical around what I say yes to, um, what partnerships, who I work with, um, you know, and, and just, it has to, there has to be a fair exchange going on in every interaction. It's, it's like, I want to spend time with my family. I want to, you know, create content and share value with the world. And I like tinkering about, man. I just play my guitars and, you know make my food and work on on my fitness and just time i've just been really crucial around time and health and and family really um so yeah i don't have a lot of people were kind of shocked when i say this but i don't really have any big goals or aspirations i just want to live every day like today and you know hopefully meet uh hopefully reach more and more people by just as a byproduct of keeping this habit that i'm in and this routine that i'm in um so yeah content yeah contentment yeah no it's just i i've kind of resonate with that more and more as a as i've

53:28Alex Chisnall:gotten older and and you know a question i was going to ask you was you know is is there anything you'd you'd actively warn you know ambitious founders not to chase because i'm like you now It's like, yeah, I'm, I'm comfortable with where I'm at. I just, again, want to spend time with my kids. I love meeting super interesting people that I haven't connected with before. Like you, the platform enables me to do that. I love spending time with those people and pursuing stuff that I enjoy. And for me, that's, you know, snowboarding. It's throwing myself in the sea here every morning. It's, you know, it's playing golf on a Friday with my mates.

54:03Alex Chisnall:You know, it's all those things that need to necessarily conquer the world anymore, which I might have wanted to do before because it's it's fulfillment it's contentment right

54:12Jason Graystone:yeah I think um knowing when enough is enough right so what I'll tell you a quick story about George Turnbull my my first boss again we were on uh when I was in his van he used to pick me up in his van and we used to drive to London and um one morning I said that I wanted a Lexus IS200 car right I was probably 19 18 or 19 at the time when they came out and he was like how much does that cost and i was like it's about 250 pounds a month and he said but how much does it really cost and i said i don't know what you mean and he said well what about the wear and tear the tire replacement once a year the insurance the mot the fuel the tax and all this kind of stuff and i was like i don't know so he said unless you've priced it up to the penny you haven't really considered actually owning it you know it's just a dream and i was like fair enough so i went home that night on a spreadsheet, funnily enough, broke it all down.

55:02Jason Graystone:I took it back into him and it was like£600 a month. And I was like, yeah, I didn't realize. I actually don't want the car at that price. I don't value it at that. But he said, why don't you do this with everything? You know, what would your dream life look like? And I was like, I'll go and figure it out. So I went home, did it all. You know, what kind of flat I would like to live in? What kind of, where I'd be happy in terms of how much I spend on my shopping bill and clothes and travel and all this kind of stuff. I took it into him and he was like, you don't really want that. You've just written that because so-and-so's got it, you know?

55:34Jason Graystone:And I was like, okay, fair enough. So I crossed it off and I ended up with this real, like as real and as truthful list, price list of what I would, what would make me happy. So where, if I got to this position, that is genuinely what I'd be happy with. and of course when i reached that because i knew what i wanted in the first place and what would make me happy and what would make me content in the first place when i surpassed that everything else is really a bonus you know and um i think a lot of entrepreneurs don't know where they're going they're on this kind of train where one day everything's going to work out you know one day it'll be all right and then they're on the train and then the doors open at a station and they're like oh that looks nice you know but i'll get off on the next one and i'll just get the next million the next 10 million 50 million 100 staff or whatever it is and then what happens is the train derails they lose them they lose everything they lose their money relationships all over the place they have to give half their money to the relationship that they haven't paid attention to you know everything's all over the place nothing's really working out and they think i should have just got off on that stop that would have done me that looked all right back there you know but they're looking back at it retrospectively whereas i've i don't think enough people sit and take the time to figure out where they're going and what what would actually make you content because if you can do that once you get there you actually feel it and um and as long as you can stop buying things that aren't really important to you and trying to look like someone that you're not then and that all comes down to mental freedom which is all in my book as well you'll you'll you'll be content and you'll know when enough is enough and i think i honestly think after meeting all these people from entrepreneurs on necker and and all over the place i honestly believe that just contentment is the goal you know everyone just asked me how the hell do you not have gold like how the hell do you not want but i can see that they want it you know i can see that they want yeah i think freedom true freedom is contentment and and just being happy with yourself and uh you only get that if you know what you want in the first place or what you who you truly are and what would truly make you happy in the first place yeah and i've definitely

57:59Alex Chisnall:you know discovered this over the last year and you know if you're through a few series of life events but for me it's like it's like minimizing everything not taking on more things because you've got to take something out if you're going to say yes to something you've got to say no to something else right and if you just keep collecting stuff you don't simply have the time to focus on the things you you truly love um yeah spending time with the kids or your hobbies and and the stuff that we we used to love like i found again i'm going back to the music that i used to listen to in my teenage years and revisiting all that and the sports i used to do as well and you're like you're suddenly like i want to make time for that because that's like me time now yeah it's a little bit older right and you suddenly just think what i want to fill it with i don't want to fill it with just saying yes to stuff that people are sending me online just because it fuels my ego right yeah but it's interesting because the older you get the more you

58:53Jason Graystone:want to revert to being the kid right yeah when i when and when i was in um when i was in disney in 2012 i took my family to disneyland and uh we were we were just going up to the gates and the the old boy that worked there is like 78 years old or something. And he, he clamped our ticket and he said, go and be a kid again. And I remember looking at everyone just thinking that's all everyone here wants. They just want to be a kid. Like they were running through the thing, you know, laugh, those smiles. And, uh, it just rounds off to the story I said at the beginning, you know, you already have it in you.

59:26Jason Graystone:You have a lot of freedom already in you. You you've chosen to make it more complex than it needs to be. And, um, yeah i think there's a lot to be said for that yeah i feel i feel we've come full circle with

59:40Alex Chisnall:a chat which is like perfect um and i've just got a couple of quick fire questions to finish off but before that jason um i always i always ask you know if somebody is listening right now and they're they're stuck in a job that they hate but they're scared to to make that leap to take that jump what's the smallest move they they can make this month what's a move that they can make this month to get out of that mental freedom, maybe to get out of that mental trap that they're in in their own head, that they can't do that.

1:00:08Jason Graystone:Yeah, I mean, it all comes down. I think a lot of it, the first freedom is mental freedom. It's basically letting go of any memory baggage, making sure that you understand how that served you, making sure that you're not carrying any resentment, anything that's going to make you lower your self-worth and not ask people for sales and things like that, because if you've got all that it doesn't really matter if you do launch a business you won't ask for a sale you'll discount to your friends you know you'll give people bargain basement prices and that's a recipe for disaster so a lot of that's just self-worth stuff and the self-worth stuff is just coming from stuff you're carrying around with you that isn't it's only half true you know i was saying someone the other day you know imagine you you walk in and you find your partner cheating on you right at that moment in time it's like the worst thing in the world and then you develop a fear of going out and dating and you don't you have a trust problem and then 20 years later if i bump into you in the street and i say was that the worst thing in the world the chances are you're gonna say no it's the best thing in the world because i met so and so and i've had these kids and i've been all around the world right it's like well it took the fact that it took you 20 years to go from the worst thing to the best thing and see that it was just a thing is a complete inefficiency right it was just a thing you were just blind to the positives that that thing gave you back then of course you were so imagine if you could just see that in like five minutes you know so a lot of the time it's just going through all of those fears that you've got trying to pinpoint why you've got the fear and then try and see the good that came out of whatever that thing that you labeled uh negative i think that's a a really powerful exercise to do after doing that you'll start having this new feeling of actually yeah i can i can do this you know i can do that and then you've just got to bite the bullet and if it's creating content you know you've just got a load of camera up you're going to be horrible it's going to cringe you out you know and uh and you just have to keep doing it you know you've got value inside of you you're doing a disservice to people by not sharing that value so go and go and share it i 100 agree

1:02:19Alex Chisnall:with that um that's really good really good answer to leave people with absolutely um so a couple of quick fire questions and i think this will be really interesting to get your answer from someone who is you know not that long ago on necker island with what when most people i ask on this show you know what's one entrepreneur who inspires you you know richard's name comes up all the time but you were there with like 40 other like you know super interesting entrepreneurs as well so first question you know um short and sharp answer whatever comes into your head jason but what

1:02:50Jason Graystone:is an entrepreneur for you entrepreneur is someone who can um who's great at solving a passionate about solving a problem and is influential enough to get other people on board to buy into their vision to basically leverage other people leverage resources to met to bring the thing to life and then go and you know serve people with that problem uh that unfortunately is is well that's what an entrepreneur is to me and i think it comes with a lot of people who think they're entrepreneurs and try that figure out that actually it's not as easy as you thought but true entrepreneurship to me is about being passionate about solving a problem and then leveraging other influence and getting other people on board to buy into that vision not just team but people to buy the thing as well so um good show i think you just have to be an influential person and i think a great way to practice being influential is just do content you know just just start sharing your message and you'll become more and more passionate about it people buy into how you speak and then you become better at pitching and going to talk to people and yeah yeah that's

1:04:00Alex Chisnall:an entrepreneur to me and i think like your point you made earlier like you you you you your audience deserves for you to share that because you've got the knowledge inside it and You're being selfish by keeping that to yourself right. Yeah. Second question for you, what for you would constitute a scale-up business?

1:04:19Jason Graystone:What would constitute?

1:04:21Alex Chisnall:A scale-up business. A scale-up business. Yeah.

1:04:24Jason Graystone:A scale-up business to me is all about kind of cookie cutter. So you need a lot of – I think where people go wrong with scale-up, they assume that they can open a McDonald's, right, as an example, and then we're going to start a new McDonald's here. So we'll just kind of use this front of house guy over here as well. And then we'll get the same kind of, you know, the person doing the admin here and we'll use them here as well. And they basically stretch a business rather than scale. A scale is where you cookie cutter that, you know, there's only going to be a certain amount of people that go into McDonald's in that area.

1:04:59Jason Graystone:So you need to leave that be, and then you need to duplicate that. But if you've got a workable model that's profitable and working really, really well it's very easy to then get investment to say that we need this again and that to me is scale that that's scale where you're doubling instantly um so i think yeah scaling a business by just running more ads is not i think that of course there's a truth to that and there's a there's an element of that that works but it's almost a dangerous trap because if you're scaling a business with ads you're basically flooding something that could break rather than scaling it you know by by cookie cutter so to me it's about people being great with people employ more people leadership teams um and systems and delegation for sure delegation for sure um last one um what do

1:05:55Alex Chisnall:you think this country could be doing more of to encourage more people to start businesses um scale businesses start creating content all of those things wow i mean it needs to stop doing what

1:06:08Jason Graystone:it's doing first of all before we start a list of things that it should do there's probably a big list of things it shouldn't do but um just just tax incentive i mean i just can't see it happening at the moment it's trying to tax everything i think um some tax reward schemes or some tax incentives at an early stage maybe to 25 or maybe even like to yeah 25 years old you know you're incentivized to start something and then pay the tax later on or um just incentivized to build and and and yeah i mean there's so much wrong with with the the spending habits of the government in my opinion at the moment that it's even it's hard for me to even see what they should be doing um yeah you know but but i think yeah just just doing taking a leaf out of dubai's book in a way where they're just they're incentivizing growth they're incentivizing entrepreneurs and that that will ultimately solve all the problems because everyone will earn more everyone will pay less

1:07:17Alex Chisnall:tax and you can see what happened you can see what's happening right you just look at the numbers

1:07:22Jason Graystone:oh it's just crazy it's crazy it it so doesn't make sense that i think it it must be deliberate you know there must be a bigger thing going on that i'm missing i must be stupid but um yeah yeah

1:07:38Alex Chisnall:um give me an entrepreneur who inspires you and that can be you know somebody historical call somebody you met someone who's recently come on your radar even but but someone that you you'd

1:07:48Jason Graystone:want to shout out to the to the yeah i feel like a bit of a sellout saying uh richard branson again but i was with him and he they say he's like the billionaire that all billionaires want to be right and and when you meet him and you see that he's really got it together like he's he's got the family love him you know the family balance he's got this health balance he's got you know he lives on an island he's just got this lovely life and when i think about some of the other billionaires like um you know bezos or or elon um i can't help but feel a little bit solemn you know i feel sad when i think about those guys i see them speak and i feel a sadness whereas when i look at richard branson and i think of virgin as a brand i just feel happy it's like happiness fun and joy and and i think there's a lot to be said for that so the way that he's got that balance right and the way that he's doing things that he really does love and he and people love him i think there's there's a lot to be that's a that's a great achievement um and then aside from mainstream i would say my first boss george who's just okay you know he taught me a lot about balance he taught me a lot about um you know not looking up to people um he taught me a lot about knowing who i was as a person and just how to serve people the highest degree you know don't do things half-assed, make sure you goal in, and what's the point in doing something average, make sure you're the best you can be at it.

1:09:18Jason Graystone:And I got a lot of great traits in business from him, so it goes to him, definitely.

1:09:23Alex Chisnall:Nice, nice. And other than our mutual friend Daniel, Richard Branson, anyone having been on the show that you think in your network that you think would make a great guest on the show that's got a good screw-it-just-do-it story?

1:09:37Jason Graystone:Oh, wow. I do, actually, yeah, I know. yeah i know quite a few uh do you want me to say them if you can think of one or two brilliant and um oh yeah come back to you for sure yeah okay well there's a there's a lady called uh carly myers who is an ai consultant a great ai expert and she's speaking on the stages of in vegas go high level and things like that but she has a great backstory okay um and i think she'd be great for your audience as well perfect amazing um what jason um people can clearly find you um

1:10:16Alex Chisnall:online through your youtube channel um book i'm assuming wherever people get their books they can they can read your book and find out more about freedom yeah you can get the book in all the bookstores and all that but amazon's probably the easiest yeah fantastic well look thank you so much coming on the show um super thank you having me loved loved hearing your story and um yeah stay Stay in touch.

1:10:37Jason Graystone:Thank you very much. If this conversation resonated with you,

1:10:40Alex Chisnall:don't just sit there, act on it. Make sure you follow or subscribe for more game-changing conversations. And remember, the only thing standing between you and your business breakthrough is the decision to screw it and just do it.