The Conversation That Changed How I See Life

28 Jul 2026 · 1 h 11 min · 31 chapters

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In short

Two hosts discuss how grief, stopping to think, and “just do it” reshape identity and drive meaningful action. The conversation centers on the guest’s documentary about Hannah, plus broader claims about founders, attention fragmentation, and using time intentionally.

Guests and backgrounds

Alex Chisnell, host of Screw It Just Do It, interviews founders and has interviewed nearly 750 people. Matt (the other guest) is a coach/entrepreneur and widower who helped produce and promote the documentary Hannah’s story; he met Hannah through a 2010 speaking trip and later collaborated with executive producer Dr Ray Sylvester.

Key claims

Fear—not lack of ideas—blocks founders from starting. People often run away from pain, then later run toward purpose. Grief forces “stop moments” that reveal a “hole” in identity. Fragmented attention (notifications) reduces effectiveness; presence matters.

Notable examples

2010 Croatia/Split “ash cloud” meeting Hannah; Team Hannah fundraising for a controversial $250k treatment; Hannah’s recovery and quilting reinvention (including a quilt made from Michael Jordan shirts); Matt’s “stop to think” podcast; Alex’s 21-book output and Clubhouse Culture.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Lessons from Loss: Hannah's Impact

0:47 to 1:14

Discover how the loss of a loved one can reshape perceptions of life.

“A podcast for people who are ready to stop waiting, take action and make things happen.”

The Journey of Grief and Discovery

1:14 to 2:10

Explore the depths of grief and personal transformation over time.

“I wish I could have been that person with Hannah, but I can be that person with you and everyone else I meet.”

Entrepreneurship: Running Towards vs. Running Away

2:10 to 3:17

Understand the motivations behind entrepreneurial ventures and personal growth.

“And I was privileged for you to invite me to the world premiere of Hannah's story.”

The Importance of Connection During Adversity

3:17 to 4:25

Learn about navigating difficult times with the support of others.

“I mean, and I would imagine you've seen the pattern.”

The Need to Pause and Reflect

4:25 to 6:12

Discuss the value of taking breaks to enhance creativity and presence.

“Well, Alex, what's amazing about you is I obviously met you some time ago where I gave a talk many years ago and you very kindly said how it was a great talk I gave.”

The Need for Rest and Self-Care

6:46 to 7:51

Discuss the importance of setting aside time for self-care and reflection.

“And I'm like, you know, to get through the rest of this year, I kind of feel I need to take stock before I can kind of go again.”

Navigating Grief and Finding Support

7:51 to 9:14

Understand the process of grieving and how to seek help when needed.

“Well, it's great that you recognize that.”

The Impact of Busy Lives on Presence

9:14 to 11:01

Explore how constant busyness affects our ability to be present with others.

“Now, I've seen that about you because I send you messages and sometimes you might not look at that message for like six, seven, eight hours.”

The Psychology of Multitasking and Attention

11:01 to 12:11

Learn about the effects of fragmented attention and the importance of focus.

“Otherwise, what sort of time would we have if I'm doing something else when I'm with you, especially as the human brain works because we can't multitask.”

The Roots of Entrepreneurial Spirit

12:11 to 13:38

Explore the origins and motivations behind becoming an entrepreneur.

“But I became an entrepreneur at nine years old.”
Show all 31 chapters

The Essence of Entrepreneurship

13:38 to 14:00

Understand the deeper meaning of entrepreneurship beyond profit.

“where they get to a point if it's who they are, it's what they do?”

The Journey of Selling an Idea

14:00 to 14:59

Learn about the speaker's experience of selling an idea and the entrepreneurial journey.

“It means when you have a burning desire to do something and it doesn't matter what happens, nothing's going to stop the desire from being there.”

Defining Entrepreneurial Spirit

15:00 to 17:31

Explore the deeper meaning of being an entrepreneur and personal motivations.

“What have you got a burning desire to do?”

Navigating Life's Transitions

17:32 to 22:44

Discussion on personal transitions, grief, and self-discovery.

The Impact of Relationships and Collaboration

22:45 to 25:37

Understanding the significance of relationships and collaborative efforts in life.

“And to know who you are is a journey where you've got to stop.”

A Life-Changing Encounter

25:38 to 28:00

The story of a life-altering encounter and overcoming challenges in a relationship.

Facing a Crisis: A Personal Story

28:00 to 29:26

Learn about the speaker's experience dealing with a loved one's critical health condition.

“She had a massive epileptic fit in the middle of the night, rushed to hospital, and she was not given very long to live.”

The Power of Community Support

29:26 to 30:26

Discover how community support helped raise funds for a life-saving treatment.

“He heard about it at someone's 50th and the person's 50th said, I don't want any presents.”

Reinvention Through Adversity

30:26 to 33:19

Explore how adversity led to unexpected personal transformation and creativity.

“Because, Alex, you've heard this story before, but you're hearing it in a different time.”

Finding Identity in Life's Changes

33:19 to 35:55

Discuss the importance of self-identity beyond circumstances and challenges.

“So from a very early age, I'm a massive fan of yours, I'm a massive fan of Michael Jordan.”

Lessons from Loss: Personal Reflections

35:55 to 39:26

Reflect on the lessons learned from loss and the impact of loved ones on personal growth.

“For me, it's how many winters do you have left?”

The Influence of Family on Who We Are

39:26 to 42:00

Examine how family influences shape our identities and life choices.

“Yeah, which is just down the road from...”

Lessons from Love and Loss

42:00 to 45:00

Explore how personal experiences shape our views on life and action.

“My mum showed me, she didn't tell me, she showed me that there's an answer to everything.”

The Power of Sharing Stories

45:00 to 48:18

Discuss the significance of sharing personal narratives and their impact.

“What are you going to do with the movie and what are you going to do yourself?”

Films That Influence Our Perspectives

48:18 to 51:10

Reflect on impactful films and their deeper meanings in our lives.

“And I went, if that's what it took to meet you, I'm really glad.”

The Legacy of Giving Back

51:10 to 56:01

Learn about the importance of using life's experiences to help others.

“that you've seen that's had, apart from Hannah's story, a film that you've seen that's had a lasting impact on your life?”

The Power of Collaboration in Business

56:01 to 58:02

Learn about the importance of collaboration and networking in achieving business success.

“Because you ain't going to do it on your own.”

Lessons from Past Connections

58:02 to 1:00:46

Discover how past connections can open new opportunities and insights.

“So funnily enough, an organization called the Bureau Club, who we partnered with at the event.”

The Importance of Stopping to Think

1:00:46 to 1:04:22

Understand the significance of taking a step back to reflect and rejuvenate your creativity.

Creating a Lasting Legacy

1:04:22 to 1:09:58

Explore the idea of creating a legacy and the power of storytelling through podcasts.

“stop to separate from a problem from a challenge from a person to have the separation before you then go and do something different so stop is suspending the out of date performance right Right?”

Reflecting on Meaningful Memories

1:10:02 to 1:10:55

Explore the impact of music on memories and significant life events.

“And I can, again, we talked about certain memories with films and stuff earlier.”
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Transcript

Automatic transcript. May contain errors.

0:00Alex Chisnall:Why did you decide to make a film? What brought you to make that film? So in 2010, I had a speaking engagement in Croatia. The next day in Croatia and Split, I walk on the stage and I'm not joking, she's the first person I see. And she looks at me and we smile. And then the whole world stops because of this ash cloud in 2010. It took Hannah to almost die to find out who she was. I actually didn't come away feeling that. I came away thinking, screw it, just do it. It's literally that thing that we have finite time on this planet and we should live life to the full. We made the film. I put the film out there.

0:35Alex Chisnall:And now look what's happened.

0:40Alex Chisnall:What stops founders from building something meaningful isn't a lack of ideas. It's the fear of getting started. I'm Alex Chisnell and this is Screw It Just Do It. A podcast for people who are ready to stop waiting, take action and make things happen. Who's taught you the most about life? Elite athletes, entrepreneurs, or Hannah? Hannah, yeah, no, most definitely. No question about it. It's strange because she taught me a lot when she was here, but as you know, she passed away in May 19, 2023. And yeah, that was the... I heard... someone say recently about the difference between whole being whole and a hole right and there was a big hole in me that I didn't know that was there it'd been there for years and when Hannah passed away the grief was so intense it made me look at this this hole this this part of me that felt incomplete felt that I was running away from for most of my life and I feel like over the last three years I've really worked in filling that hole in and I kind of know I've got a much more of a profound sense of who I am.

1:55I wish I could have been that person with Hannah, but I can be that person with you and everyone else I meet.

2:04Alex Chisnall:It's interesting. I mean, grief is obviously a very interesting thing and we'll no doubt talk about that. And I was privileged for you to invite me to the world premiere of Hannah's story. And I went through some grief personally last year and And I felt like the last, for me, 9, 10, 11, 12 months, that you're looking to fill gaps in your life that have appeared that weren't necessarily there before. But, you know, and I've been joining stuff, been joining running clubs and golf clubs and stuff. And it's really interesting, you know, because everyone's got a story, right? And I found, you know, a lot of the people, for example, at the running club, I was just thinking, everyone's got a story, right?

2:47Alex Chisnall:And it's like, are people running away from something or are people running towards something? I've gone quite deep already. I've paced already, Pete. Okay, so before I came in the room today and saw you, I was just reflecting on a few things and what we were going to talk about. And I was thinking about how so many entrepreneurs, if you look at their stories, which of all the people I know, you probably know more stories of entrepreneurs than anyone I know. I mean, how many have you interviewed? Yeah, nearly 750. 50 now. Yeah. I mean, and I would imagine you've seen the pattern. I've seen that pattern in entrepreneurs that we're all running away from something, that it's some sort of pain, some sort of discomfort that forced us to go out and do something.

3:33Alex Chisnall:Yeah. And I know, you know, obviously one of the most famous entrepreneurial people and Elon Musk, you know, you don't have to dive too far to go and see that he had some real childhood trauma. Steve Jobs as well. You know, he was adopted. And this kind of plays out in such a way that people are looking for something outside of themselves to overcome their pain, their trauma. And I definitely was like that. I don't know if you were. I don't know. Yeah, yeah. And where are you now? Because I feel like I'm running towards something now, not running away from something. Yeah, I'm definitely running towards something.

4:08No, definitely. In fact, I don't even think I'm running. I'm kind of still running, but I'm kind of walking.

4:14Alex Chisnall:No, and I feel the same. and it was, I was going to come into it later, but, you know, stopped to think. And I was actually chatting to our friend Dana, who's the other side of that door over there at the moment. And I was, you know, saying to her, you know, around that very subject itself. Well, Alex, what's amazing about you is I obviously met you some time ago where I gave a talk many years ago and you very kindly said how it was a great talk I gave. But then we kind of really got... Best forever still. Thank you. Well, we really got to know each other on a social media app called Clubhouse, not Tinder.

4:47And that was a unique experience for so many reasons. But one of them was because of the people that I kind of met during that period of time and starting to see what happens when the world stops. Because COVID, that's when Clubhouse really became the thing that a lot of people stopped and were looking for something outside of themselves to make them feel connected to a world outside of themselves. and what's funny about stopping or not so necessarily funny but what's amazing is that each and every day we react to what's going on around us so we stop you know the phone rings you've got to go to a meeting something happens uh and we have to react to that but very rarely do we actually create the time to think i'm not going to do anything yeah let's just stop because otherwise if that if you don't do that life then throws things at you which forces you to stop and And I would imagine that, I mean, you seem to me, from what I understand, is you make time to stop.

5:47You make time to stop to go and swim in the sea. You make time to stop to play golf, to be with your daughters.

5:55Alex Chisnall:Yeah, yeah, yeah, yeah. Because you understand and you appreciate the importance of time. And also, what's also amazing about that is what happens. The ideas that come to you in those moments when you're not actually doing very much apart from being where you're at. This episode of Screw It Just Do It is sponsored by Moulton Ventures. One thing I've learned from speaking to hundreds of founders on this podcast is that the right partner brings more than just capital. That's exactly how Moulton thinks about backing founders. They work with some of Europe's most ambitious technology companies from Series A and beyond, bringing experience, energy, and partnership to help bold ideas scale faster, go further, and become global businesses.

6:38Alex Chisnall:So if you're building something with real ambition, Maltons mission is simple to help make more possible go to Maltonsventures.com well I was literally just having this conversation and and saying I've I was putting it off putting it off and I suddenly just thought I need a break to do nothing right so I've put myself a week away just me okay um and I literally just you know halfway through this year when recording this uh you know mid-july 2026 and i'm like everything i've done for the last nine 12 months has been you know i've had you know it's been fantastic year you know all these amazing adventures i've had you know been to sweden rock festival on my own you know drove 2 000 miles there 2 000 miles about i've been snowboarding drove to chamonix but everything's been like an adventure where i haven't stopped right it's been full-on adrenaline and i'm like i've got this big event in November, which you're kindly gracing me with your presence as well, like you did last year.

7:38Alex Chisnall:And I'm like, you know, to get through the rest of this year, I kind of feel I need to take stock before I can kind of go again. And I want to, you know, mentally and physically make that time to do nothing. I just want to write and read and just, you know. Well, it's great that you recognize that. Because when you get to know yourself, you get to know what you need yeah and let's be honest Alex you've had a pretty tough few months yeah you know like we talk about life defining things that happen that change the course of your life you've experienced uh two of those in a very short period of time and I wanted to take a moment to say to you you know condolences to you you know my my dad passed away in 2018 my mum passed away in 2021 and then my wife passed away in 2023 i never really stopped to allow myself to grieve because for me i only knew one speed yeah yeah you know and that's just fast that's the only speed i knew the only gear i knew but um so you were forced to stop definitely i well i was i suppose i didn't have to stop but someone else who i met on clubhouse who i've been working with for five years well you met him you saw him on stage he was the one of the executive producers of the documentary um dr ray sylvester he walked with me uh for like a year before hannah died as she was dying i talked to him every day like in the middle of the night because he's in he's in the states and then afterwards i started walking with him and recorded all these conversations that someone was there for me uh through the darkest of times and i get a sense that you've had some really good people around you because you are you're such a people person that helped you kind of and it's interesting how people show up through difficult times and sometimes the best way to show up is you don't actually have to say very much but you just be with that person so did that happen for you yeah definitely definitely and you kind of um and look everybody's busy right so it's it's no you know why is everyone busy though yeah i know why is everyone busy that thing when people say how are you busy as if being busy is good you don't want to be busy i don't want to be busy i never want to be busy ever again no no exactly but i think you know so many of these things in in modern society you know you're saying like when you you have to stop when like the phone rings you're like you know notifications must be the worst thing i mean all mine are off on every device anyway but you constantly see like my kids anytime a message goes off and they're looking at you just like that kind of pattern interrupt you know it's like stopping you doing the thing that you're doing which I don't like.

10:14Alex Chisnall:Now, I've seen that about you because I send you messages and sometimes you might not look at that message for like six, seven, eight hours. I think that's brilliant. Yeah. Because you're not letting anyone interfere. I remember my old coach, I worked with for 16 years, used to say, what do you think actually happens if you're with someone? Let's say you go away for a few days and then you get a message or an email and you go and look at it. All of a sudden, there's a part of you that's leaving where you are and energetically, you're going somewhere else. And then you want to come back to where you are.

10:44And they call it the residue of where you've just been. You've just bought that with you. And it's like, hang on, I want to be 100 % present with you. I don't want any interference. If we want to be effective, if we want to be impactful, surely that's got to be a prerequisite of the time that we spend together. Otherwise, what sort of time would we have if I'm doing something else when I'm with you, especially as the human brain works because we can't multitask. Well, we can, but we're not effective. I mean, the psychology around that's very interesting because there is some theories that say that women maybe are slightly better multitaskers than men.

11:19Whether that's true or not, I don't really know. I think the fact is none of us are very good if our attention is fragmented, you know?

11:27Alex Chisnall:And going back a little bit, tell me about like growing up yourself. Have you always been fascinated by people in psychology? Because we've already touched on people and psychology a little bit. So I'm interested to know if you've always been that one. Yeah, definitely. Yeah, definitely. So, I mean, if we go back, let's go right back to the beginning. So I was born in 1970. I was six weeks premature. I was in a hurry. And my mum said I was in a hurry to come out. I've been in a hurry ever since. I was very hyperactive. I was diagnosed at five with learning difficulties. I remember at six being taken out of the class that I was in because no one could make me sit still.

12:05so I was put in the class below. You know, some ideas formed in my head that there's something wrong with me. But I became an entrepreneur at nine years old. My brother was 11. No, my brother was 12, I think, or 13. And he had a paper round. And I could see he was earning money. So I went down to the paper shop. I said, how old do you have to be to be a paper boy? They went, 11. They went, how old are you? I went, 11. And I was nine. and then I realized quite quickly I could do two paper rounds in the period of time then I got even fitter and I could do three so I was earning proper money at that age I've always been had that entrepreneurial spirit I got one G1 O level I was the last year of O levels so one GCSE I hated school school was a complete waste of time for me I kind of bluffed my way into college bluffed my way into university did a degree in sports science became an aerobics instructor realized quite quickly working in gyms as you well know people don't really want to be there their identity i became interested in how people were thinking because you could categorize three three groups i think of members people that would come no matter what you did because it's just who they are just like you and me it's our identity it's who we are that's just what we do then there are people it doesn't matter what you do you could do it for them and they still wouldn't come and then there's all these people in the middle.

13:33They were the ones I was really interested in. How do you get people to the point where they tip, where they get to a point if it's who they are, it's what they do? And I've always been fascinated by that. And I created a weight loss program that was focused on behavioral change and I started off running this class. There were four people the first week. We were talking about behavior and motivation and psychology. after a week there was only one person um but i carried on doing this i carried on and eventually that that idea was sold to bupa in 2003 for a couple of million and i you know which was amazing

14:13Alex Chisnall:i forgot about that i remember i remember that no i do remember that it was 2.4 million wow and congratulations well thank you i was a small shareholder at that point but it didn't matter I mean, you know, the entrepreneurial spirit of, you know, because a true entrepreneur, people think it is someone who takes a risk in the pursuit of profit. But it's much deeper than that. The word comes from a Sanskrit. It means when you have a burning desire to do something and it doesn't matter what happens, nothing's going to stop the desire from being there. It doesn't matter. And I'm curious because… I didn't know that.

14:51Alex Chisnall:That's interesting. I mean, I know you love words. I mean, I love words. I did an English degree, right? It's a Sanskrit. It comes from Sanskrit. I'm curious about you. Obviously, you know how I roll with interviews and stuff because I hope you don't mind. I want to know from you. What have you got a burning desire to do? What have I got a burning desire to do? A few things, I suppose. I'm definitely in a reflective period of my life and, you know, what's important to me. I mean, I guess my driver is my two girls now, right? And my burning desire is to give them the best opportunities and just to kind of point the way, not force them into doing stuff because, you know, my youngest turned around to me yesterday and she's like just finishing lower sixth form and she was just like, I was like, how's school?

15:45Alex Chisnall:I hate school now. All right, okay, that's the first time you said that to me. And then my eldest just dropped out of performing arts college after the first year. so it's kind of like right which paths are they going to go down I've brought them both to the studio and I just thought if I can open their eyes to other worlds they've never seen before what's out there so so yeah for me that you know burning desire to to see them um live a life of purpose to find something they're passionate about that they feel they have a purpose um and for me it's like I've really kind of kind of drilled in on this over the last few months and having more time on my own rather than being in a super busy house, right?

16:22Alex Chisnall:You know, with a wife and kids and cats and all that kind of stuff going on to literally being on my own and having that time, you know, in the evening and the weekends, I just think, I guess. And for me, it's just, it's, it's, it's literally this screw it, just do it. So it's, it's to help people take the leap to literally become the person they want to become, to live the life they want to live, to reach the goal they want to do. But if you don't take that first step, if you don't know what you're looking to achieve in the first place. So you've got to have an idea of what you want to do, right?

16:52Alex Chisnall:You've got to have a vision, but you've got to have something within you. And I can't make you do it, for example, can I? You've got to want to do it yourself, but you've got to take that first step, you know? So I've been really kind of honing in on that. And the podcast is part of that. The live events are part of that. You know, something I wanted to chat to you about on another occasion, but books is another thing. One of the reasons I'm going away for a week, just kind of formulated that. Well, it just reminds me, there's nothing better than finding out what someone's passionate about and i get the sense that it's great that you're carrying on with your podcast and you've got this big event coming up i think you also realize that you're in a place of transition and you need a little bit of time to to to grieve grieve the grieving process is i think it's fascinating it's not a straight line but you're someone that a better version of you is going to emerge because of this and you know it's interesting Ben Shepard who's been so helpful to me recently he was great on stage his Q &A he seems like a ledge yeah and he's now been allowed to move into the entrepreneurial world because when he was at GMTV he was a journalist and there are laws around what journalists can do so he's got that entrepreneurial spirit he's got a skin care range and he's got a really cool podcast for skin that's right and what's great is that they they didn't come up with that name they allowed the public to come up with that name for skin which is for for men but what's interesting about him i've known him for for nearly nearly half of my life and i asked him that same question i was on the men's health podcast the other day about what's important right now and he said exactly the same thing as you he's got two boys you just want to that's a major thing for him of and i think when you know you've got a sense of who you are and you start to sense really what's important but i also get the sense with you alex that you've got a unique opportunity to capitalize on all the people that you know to bring people uh together and also something around the whole branding piece as well because yeah i could i hear you talking more and more about you know that the whole idea of the brand of knowing who we are as a brand what we stand for who we serve how we serve them because the world is craving i think in the world is craving authenticity something that's real you know rather than looking at a video and going is that real and then there's literally a conversation i was having with james who owns this place that that we're in now around you know and and a guy i met last night super interesting guy um and he's got like you know five film studios but we were talking about events so he had an events business when we were talking about that thing that we think you know that the power of connection the power of bringing people together people are craving that right and especially you know like when we reconnected during during covid and that whole bit that we started chatting about originally you know people um connecting digitally and we're talking with james you and i at suburb records and stuff like vinyl you know people wanting something physical something that they can touch like people right you hug people shake hands with people whatever rather than you know facetiming somebody or you know instagram posts and stuff and it's just like i feel the whole world's coming back to analog more and i think yeah it's definitely something you know around that the power of bringing people together and connecting and yeah yeah i think what it was fascinating is that okay again from my example when uh when hannah passed away um it kind of made me face the how i'd been living for years this hole that had been in my life the hole of i'm not whole i'm not whole thinking i'm not whole yeah so i'm thinking that i need validation and acceptance because when i was moved down in that class from at six years old i think it as i said i think it made me imprint an idea that there's something wrong with me so i was looking outside of myself for acceptance for validation because i'm not enough but but something out here could make me feel enough so from selling that business to then getting on TV to writing a book.

21:03As you know, I've written 21 books. 21. 21. Well, the last one was about Clubhouse. It was called Clubhouse Culture. But of course, as soon as COVID ended, Clubhouse kind of disappeared.

21:13Alex Chisnall:Yeah. But it was still an amazing thing to talk to people about because we had to speak to people from all different walks of life. But the point I'm making here, Alex, is that I've been so busy being busy and so driven to do what I did that I never really was present in most of those things I was doing because I'd always be thinking about what's next. And I feel like grief brought me to my knees because I couldn't outrun it. I remember someone actually on Clubhouse saying to me, I don't exactly know what you do. She said, you're like a puppy dog. You jump up on people's laps. And then you'll jump around and jump somewhere else.

21:51I don't actually know who you are. I don't actually know what you do. And it made me think, if she thinks that way about me, I wonder what other people think about me. you know and that journey of going within which is often a challenging journey to go within but i think as a cliche as it sounds if you don't go within you go without go without what go without showing your best self to the world and i thought my best self was this other person but i realized that wasn't the best me there's a much better version of me that i've now started to sort of bring to the party of life. And I'm looking forward to this next chapter

22:30Alex Chisnall:as I'm looking forward to seeing your next chapter. Yeah, yeah, likewise, Matt. And I'm excited. Can you remember, what was the context that person's saying? Was it literally like in a live clubhouse room? Yeah, in a live room, yeah. With other people. Was it? Yeah, and I remember just going... You literally stopped, didn't you? Yeah, yeah. And then I remembered someone else saying to me years before that when I was studying neuro-linguistic programming, this friend of mine, he said to me, he said, you're really good at doing all that high energy stuff, but why don't you just be yourself? And I heard that and went, who am I?

23:01Yeah, yeah, exactly. And to know who you are is a journey where you've got to stop. And most people never really look at who they are until life stops them. And I was curious for you that with what you've faced over the last year or so, right? yeah i must actually just also say publicly can i say this publicly because i think it's really important alex because it only seems like it was yesterday so i saw you at the festival of entrepreneurs last year which you asked me to speak at which was my pleasure you know you're the sort of person if you ask me to do something you know i'm probably going to do it and you've got a lot of people like that and when the and i could see how tired you were i could see you had

23:44Alex Chisnall:a lot going on but we you still made it happen i knew that i was so ill then as well by the way I was like on pills to get me through. Well, another one of our friends also just told me, you know, James. And I saw you at the end and I told you what I've been up to. Do you remember what you said to me? I don't know. Okay. So I said... I remember chatting to you at the end. I said, Alex, I've made this film. And you went, oh, oh, really? Oh, okay. You should talk to my mate, Ollie. Yes. And I said, who's Ollie? He goes, well, he's really heavily involved with this film festival called Rain Dance.

24:18And I know, Reind, I was at the film festival last year. He said, you should speak to him. I said, really? I said, it's interesting you say that, Alex, because I wanted a London premiere of this film. This film has won 11 film, had won 10 film festivals around the world at that point, but there'd been no premiere that I'd been to, that I wanted people to come to celebrate Hannah's life. And of course, I phoned Ollie. Ollie's become a very good friend of mine. And we had a premiere, which you came to. and I can't thank you enough for that and this weird world that we're in that there are forces at work that I don't even know how to explain but I do believe they are at work and that's the power of collaboration co-laboring collaboration to co-labor we don't do this together you know it's that whole thing of sorry we do do this together it's not about me, me, me which is the culture we've created in this world so much of me culture but I think it's changing this kind of we what do what can we do how can we serve so I have to just I want to just take a moment to thank you from the bottom of my heart because that was one of the best days of my life in a weird way it was Hannah dying was the hardest thing that ever happened to me but it's also been the making of me and someone else who we knew Sharon Goodyear said to me afterwards she said to me afterwards she goes what was the best thing about that event and i said to it was sharing it with all those other people i thought you're

25:48Alex Chisnall:gonna say that yeah i thought that'd be your answer yeah that must have been amazing like when and again for for people who uh have just come into this podcast now and don't know who you are and don't know the story we were going to dive into but but maybe add the context now to that connection with Ollie and why did you decide to make a film what brought you to make that film what happened in your life yeah I had the pleasure of meeting Anna obviously at your house yeah with Sabrina I'm so glad you did and I'm so glad you came there you know I do honestly believe that we are all we are all connected we're all part of the same thing and if we can get out of our heads around the often why I think people do get out of their heads because they're not comfortable with what's going on but if you can get out of your head and find comfort in who you are I think the whole world can change so in 2010 I had a speaking engagement in Croatia um I was at the airport and Ted Baker I was going to buy a shirt and I had the shirt in my hand and I was about to buy it I saw a belt I stepped to the side and then Hannah who I didn't know obviously she stepped forwards and I went oh sorry you better go in front of me and I said my dad would be really disappointed if if I hadn't let you go through and just looks at me like this guy's an asshole I could you know when someone looks at you and goes yeah the hell's this guy on the next day in Croatia and split I walk on the stage and I'm not joking she's the first person I see the first the first person I walk in is about 500 people I'm giving a keynote address at a business call a spa conference for spa owners and people in the spa industry and I see her and she looks at me and we smile and then the whole world stops because of this ash cloud in 2010 and that was another major stop moment if that hadn't happened i would have gone home and i probably well i never would have got really to know this person but fate brought us together um i was always running away from relationships you know i like being in a relationship but once it got a little bit too close or i felt like they were loving me or i would just leave um but um i really did like hannah but I didn't think I was going to be with her.

27:59We stayed at my parents' house after a year in 2011. She had a massive epileptic fit in the middle of the night, rushed to hospital, and she was not given very long to live. And, you know, I could have run away from that situation, but that was the last thing I was going to do. It's like, give me a crisis and I can show you who I am. and also give me the opportunity to be busy with something. So I had to get busy, busy with finding a solution. So I had a coach at that time who's also passed away now. I asked him what I should do and he said, find people that are still alive with the same condition and find out why.

28:44And as you know, the thing he said after that just blew my mind. He said, ask her what she's going to do when she gets better. and I never forget, never forget saying to him, didn't you hear what I just said? And he went, no. I said, I told you she's been given 18 months. And he just went, so what? People defy the odds all the time. And I heard that, but I wasn't so thinking about her thriving. I just didn't want her to die. So she had surgery, she had radiotherapy. I found a treatment in America. a lot of controversy about the treatment but um the treatment cost 250 000 so i didn't have that sort of money the money i'd had i had my relationship with money is you got money you spend it um so we needed help so we we went public about it to to we started something called team hannah people all over the world started raising money we we got the money we went you

29:45Alex Chisnall:raised 250 grand. Yeah. One guy gave 60 grand. He heard about it at someone's 50th and the person's 50th said, I don't want any presents. I want you to donate to this. And he didn't even know Hannah. Someone had told her, him. And this is the kindness of often people who want to, they just want to give. To give is to, I think, is the ultimate. The receiving is when you give something and you see someone. and Hannah was very aware of the fact that people had got behind what she had done so we were very public about it we raised the money I filmed everything we went to America we came back she made this miraculous recovery 2014 we got married she reinvented herself she became a quilter I've got something here I'm gonna I'm gonna show you I didn't I didn't plan to show you but I will show you, obviously for the people that are watching.

30:45Because, Alex, you've heard this story before, but you're hearing it in a different time. And I wanted to tell you this because I've not actually said this publicly. My work now, more than ever, is you've got to know who you are. Where you are isn't who you are. Where you are is forever changing. I'm a widower, right? But that's where I am. It's not who I am. I put my hand on my chest there. I'm more than that. We give so much credence in life to where you are. Look at where I am. It's like, if you don't know who you are, so you saw Sam Neill just died, right?

31:23Alex Chisnall:Yeah. Right? Amazing actor. I heard him say something about, I'm not an actor because I'm not acting all the time. I'm only acting when I've got a job. And he said a lot of actors, when they're not acting, they're really depressed because they're not doing, who they think they are. We see that with a lot of sports people. Yeah, it's like, who am I now? So Hannah, this is the saddest part of the story, but probably the most uplifting part of the story. So Hannah always liked sewing. She worked in the spa industry. She worked her ass off in what she did. She was very, very good at what she did. She managed an amazing spa in Ireland in a beautiful hotel in Kalani.

32:06but when when she became sick she started sewing and then she started watching something on a satellite channel cable channel called sewing street and she watched this guy called john scott who used to be on this morning um and and she started watching more and more and started realizing you know what i would like to to do quilting so she reinvented herself right and she built one of these machines an expensive bit of kit about 15 grand long arm quilting machine She became known as the bespoke quilter. So she started quilting things for people, like someone whose son was 18 and the mother had bought a Liverpool shirt for the child every year for 18 years.

32:47Hannah made that into a quilt with all of those shirts. She would take maybe someone who had passed away and the person wanted to make some sort of thing from the person's clothes. and I've never shown this publicly. You might have seen it because I think I've posted it before but this was the last job that Hannah started.

Read the full transcript

33:18So as you know, I'm a massive fan of someone. So from a very early age, I'm a massive fan of yours, I'm a massive fan of Michael Jordan. when I was at university in 1980, 1990, my friend had a massive poster of Michael Jordan. And I said, who's that? And he went, don't you know? He goes, it's Jordan. Who's he? I started watching him on channel four, the basketball. Then I started collecting shirts when I started, you know, collecting stuff. I had got every shirt he ever wore. And I just put them in a cupboard basically, because what do you do with shirts? And I said to Hannah, I said, you know what Hannah I want to I'd love to do something with these shirts um can we make them into a quilt now unfortunately in 2021 she got sick again this time it was so and she passed away in 2023 which was horrific we found a treatment in Germany which was miraculous

34:11Alex Chisnall:she made another comeback and she'll be given the all clear right she'll be given all this unbelievable unbelievable she beat brain cancer twice and now there's a medical paper that has been written about her but she she couldn't finish this but she started it and what she did was oh my god that's insane that's epic you've got to go and watch this on youtube those of you who are listening we'll share this as well on the socials that's phenomenal man yeah well i mean there are more shirts but this this someone so someone so she cut all the shirts up and then the person who she bought the quilting machine from liz from a company called long arm quilters i would love to her to see this as well she she finished the job and yeah it says happy beautiful day on here which is what hannah used to say and i associate that with you have you well it was yeah uh and then on the back it says you're always in my heart made specially for pete cohen by Hannah Bradley Cohen and Liz Holpin, November 2023.

35:13So, like I said, I've never really shown that properly, I suppose, and I couldn't think of a better person to show it to you than you because you love Michael Jordan like me.

35:22Alex Chisnall:I had that poster as well, you know, the one with the wings in black and white. I had that at uni. I had that on my wall. Where is it now? God, probably in the bloody attic, right? Well, my friend who in 1990 has given it to me. and it's in my house now and he's got like a ball it's got a ball in his hand yeah that's the poster so the reason i tell you this story especially for you know entrepreneurs that are listening to this is if you don't know who you are it took hannah to almost die to find out who she was right and to find her what she got every single day to do she loved projects to work on of quilting and she's not here anymore to do what she loved but you are even though you're still figuring it out i'm still figuring it out in terms of really what what exactly do i want to do now i want to share my story what i've learned about slowing down thinking more intentionally being more clearly um where that goes i'm happy to kind of see i definitely want to continue to coach i love coaching people but i'm still figuring shit out and i think if you don't know who you are and you're someone who's relying on where you are to be the guiding thing in your life you're gonna you're in trouble you've got to know who you are and in order to really know who you are i had to stop and life's obviously stopped you which has probably made you start thinking more clearly about how are you who am i now yeah and you know what i guess you know death you know somebody close to you passing away focuses your mind to literally go So it's that phrase, you know, how many summers do I have left?

36:59Alex Chisnall:For me, it's how many winters do you have left? Because my favourite thing in the world is snowboarding, right? And it's like, how many more times do I want to get snowboarded? But I never thought of that before up until probably the last 12 months to go, okay, and you want, you know, a great quality of life, right? To be able to do things like that, to play golf. Tell you what we should do. Have you seen, like, Michael Jordan's got his own golf club, right? It was like 600 members or something. We should go there. Let's find a way to get it. Get the big dogs out. Yeah. let the big dog eat I was going to say again when you mentioned like the first time you met Hannah you were about to buy a Ted Baker shirt do you know you know who Ted Baker is yeah of course I met him I was going to say at my event did you meet Ray yeah I talked to him you know we've got a lot in common indeed yeah because I introduced Ollie to Ray and now they're talking about making a movie of Ray's life because he's had a I mean he built a 1.6 billion pound global clothing company right and then it all came crashing down around overnight because of people saying things about him you know yeah well this is this thing where we are all i believe we're all connected and i wanted to ask you another can i ask you a question i know it's your podcast but i'm yeah but i know you so i was expecting a few questions yeah yeah uh sam neill was what's that program where um people are being interviewed on ITV, I think it is, by autistic people.

38:24So it's been quite fantastic.

38:25Alex Chisnall:I saw a clip yesterday of that. They were asking him questions and he stopped. And he said about, you know, what's the lesson that your parents taught you? I'm curious about, with your mum sadly not being here anymore, what's the biggest lesson she taught? I'll tell you the lesson that my mum taught me. That's a hell of a question. And he literally stopped for about five minutes before he thought of what lesson to share. It made him cry, didn't it? Yeah, it did. It made him go, oh, because he wasn't expecting that question. No. And you know what he said, don't you? You know what his answer was?

38:59Alex Chisnall:Remind me, remind me. He said that about pulling yourself together. Pulling yourself together. You know, and I thought, God, yeah, how important it is for us to pull ourselves together so that we have consistency and we know who we are. It's really hard to pull yourself together if you don't know who you are. Yeah. you know you keep falling apart but if you know who you are you can pretty much i would imagine it's easier for people to handle more of what life is going to throw because life is going to throw obstacles shit death destruction despair but if you if you have a profound sense of who you are for me i i think i've i've developed that and yeah so pulling myself together is something i'm i've done what about you with your mum god without getting an emotion without getting too emotional and losing the entire rest of the the the time we got together I would say um and something I thought about you know reflected back on a few times um and I think it's that thing of unconditional love right of of not expecting anything in return and I think back to the things she used to do like literally my mum I I like the stuff I was into so I was into american football right i started the the the first junior american football team in wales i was like 14 15 16 i was all over the local paper in cardiff i still got all the cuttings then i started the first junior american football league in wales we had like 12 teams playing from all in wales and i was like organizing it was doing my o levels at the time you know anyway the first professional teams I came across was the Crawley Raiders.

40:42Alex Chisnall:Yeah, which is just down the road from... Down the road and where I used to live when I used to work for Virgin Atlantic. So my mum took us all the way from Cardiff, like on the train, to go and watch Crawley Raiders play Greenwich Rams. I can remember the game. And there was probably 20 people watching and 15 dogs. But we'd come all the way from Cardiff. Another one, you know, a massive history buff, massive into like King Arthur and the Romans and all this kind of stuff. She took me all the way to Mowzol in Cornwall, like again, hours and hours away from Cardiff to watch a play on the cliff face of that theatre in Mowzol, like overlooking the Atlantic to watch a King Arthur play.

41:29Alex Chisnall:And she just used to do stuff like that for me. I just obviously used to say, I want to do this. and like a lot of parents would just go yeah yeah whatever Alex you know whatever or we can't afford that we can't you know that's miles away how are we going to do that but she just did it right and I just think yeah that's what just came into my head you know what's so beautiful about that is you sharing part of who you are with me because I don't know your mum but you know she obviously was an incredible person but I would say when people say she was I'd say she is you know in the kind of Indian ayurvedic system they would say when someone passes the the the physical side of them goes but the the other side is always here you know with people some people might just call that memory but i wonder what impact has that had on who you are and how you move through the world so i i i for me i'm pleased i want to know the answer to that but um like you i love talking and hosting and I love being interviewed.

42:30I like interviewing. My mum showed me, she didn't tell me, she showed me that there's an answer to everything. So as a child that was five years old, that's struggling with learning difficulties, my mum, she got me extra lessons. She gave up pretty much every Sunday to take me, on her time off, to take me to have extra lessons and she'd just sit in the car. And, you know, she showed me that, and I saw how she was with my dad when my dad got sick, and she was just relentless, absolutely relentless in there's an answer to everything. And I believe, as you know, I believe there's an answer to everything.

43:10You come with me of a problem, I'm going to find the answer to that problem. If I can't find it, I'll find someone who can, and it's part of me. I carry that person with me wherever I go.

43:20Alex Chisnall:And I thought, I was chatting with our mutual friend James, who also records in the studio, and who you're seeing today, um after the Hannah story and um you know a couple of the observations that I had was that um that you came across as relentless that you almost to your own detriment with with Hannah just was just like like exhausted by you know the experience like she's gonna like she says something like she's gonna punch you in the face if you didn't put the camera away at one point right I remember but um Um, and I, and I remember sharing this with you as well. I said, you know, I, I knew it was going to be a, um, a hard watch, right.

43:57Alex Chisnall:But I actually didn't come away feeling that I came away thinking, and it's funny how you, you relate things to yourself, right? So for me, it was screw it. Just do it. It's literally that thing that we have, you know, finite time on this planet and we should live life to the full. And, you know, with the time that we've got, we should be doing the things, you know, how can we help other people? You know, we should be, we should be happy you know and I just thought um there's a whole nother movie there about you and it's like where are you where you know not not not where where are you at but who are you right here right now what do you want to do with the time I mean you watch Brian Johnson on um you know Instagram and he thinks he's going to live forever right you know with all the experiments that he's doing on longevity on himself, etc.

44:50Alex Chisnall:But, you know, so who knows how long any of us have got left. But, you know, for you, that must have been, again, a real screw it, just do it moment and where you are now. What are you going to do with the movie and what are you going to do yourself? There's so many avenues we could go down with that. But look, I love podcasting, right? You and me were podcasting before podcasting was the thing. You were there before it was even called podcasting, right? Blog talk, radio. I was also interviewing people and recording them but not knowing what the hell I was going to do. In 2002, I interviewed Ronnie O'Sullivan.

45:21Alex Chisnall:I remember you bringing him to Clubhouse. Yeah, and it was like, I didn't know what I was doing, but I love audio.

45:30And what I did when Hannah passed away and the funeral, within the next day, I think I flew to America and I started working much more closely with Dr. Ray, who's my coach. He'd been to England once. he had also met Hannah once and I started recording the conversations and now I've put that out in a podcast called stop to think which is the first four episodes were recorded not long ago but then it's going back three years ago and I'm kind of showing how stop to think was born because we weren't planning it we weren't and it's just it's and it's been sort of three years in the making and I'm just keen to put that into the world and see what happens um you know to put something out there and have faith that something's going to happen which is something i struggled with but i've learned also through through being coached that we made the film i put the film out there and now look what's happened you and i are talking about it i'm sure someone will listen to this and go and watch it um you'll see davina's davina davina mccord davina's seen it kate garroway who was at the event she said what can i do to she put a post out and it went bananas 700 000 views, I think.

46:38So all these people have watched it. I'm not making that happen. And I think that's something else I've learned. And this might sound very weird to say. I don't think I'd make anything happen. I think it happens because it was always going to happen. That doesn't mean don't do anything. I think if you know who you are, and you like what you do, and you have faith, this sounds very, maybe it's too far-fetched for people. But it's the idea of we don't make things happen they happen because we were the right time the right space we had the right intention that's by the way i love it because for me it is intentional thinking intentional thinking is you just know this is the right thing to do and you just let whatever's going to happen happen as a result of it you don't try and make everything happen but so many people and again like you saying

47:24Alex Chisnall:with like stop to think and then also how the story that you you put it out there and i remember But again, when I recorded the first episodes of this in January 2017, I sat on those episodes five months before I put them out there because the chimp was literally saying to me, well, who's going to listen to this? Who the hell are you? They mightn't even like your voice. No one's going to listen to it. And it took me five months to kind of work up to put it out there. But if I hadn't put it out there, I wouldn't have met so many amazing people. the opportunities that have again come my way from meeting people who then become really good friends of mine but if I hadn't taken that action to actually go do you know what to hell with it let's just put it out there and see what happens right and then it takes on you know a life of its own right just like that Kate's posted right or Hannah's story and that's that's the power of choice and often the most I was thinking about this the other day how humans we've we've really struggle with uncertainty and change yet if you come from that perspective you're always going to struggle because everything's uncertain and you can't stop change change is happening but for you to realize i have a choice here i could sit on this and do nothing or i could face a fear which is an illusion and put it out there look what's happened as a result of you putting it putting it out there and what you and i have this we're the similar age right how old are you uh 56 yeah same age 56 when were you born april 30th so you're you're i think fourth on may 13th so that was that two weeks you were born two weeks before me so you're two weeks wiser than me but you're meant to be six weeks after that yes yeah you're not wrong you're right but you know one of my favorite books of all time i mean i'm a massive fan of napoleon hill i've worked for the napoleon hill foundation i've spoke yeah yeah i've met napoleon hill's grandson he came up to me and told me that I misquoted Napoleon Hill.

49:22And I went, if that's what it took to meet you, I'm really glad. And I met, what's the name? The woman who wrote Rich Dad, Poor Dad, Letcher, Sharon, is it? Sharon Letcher, who also wrote one of the greatest books ever, which was written by Napoleon Hill, which is Outwitting the Devil. But one of the things that Napoleon Hill talked about is when you get to 50, he said, when you get in your 50s predominantly 55 he said that's the age where you have this wonderful opportunity to capitalize on everything you've been through because you can't buy experience

50:00Alex Chisnall:and most people get to that age and wake up wake up to a reality of i am not here for what i have got i'm here for what i can give from what i've got and you know so many people that when we get when they get to this age, they're thinking it's all downhill. It's all retirement. These could be, and they should be, the greatest years of our life because of what we've already been through. And you think, what's the world craving more than ever? I think it's craving connection, authenticity, collaboration. And I think you and I and some others, we're going to be the ones who bring that message to the world in a way that possibly hasn't hit before.

50:41So forgive my enthusiasm

50:44Alex Chisnall:never okay thank you well enthusiasm comes from a Greek word entheos which means the God within so when you're enthusiastic it's like an energy that never runs out when you're excited that always runs out you can't stay excited but when you're infused you can maintain it it's an energy that I believe it can be so you know with this film Alex tell me a film that you've seen that's had, apart from Hannah's story, a film that you've seen that's had a lasting impact on your life? I can tell you exactly what film, because my father took my brother and I to see it in Canada when I think I was maybe 15, Justin was maybe 13, so one flew over the cooker's nest.

51:27Wow.

51:27Alex Chisnall:Jack Nicholson, yeah. So what is it about that? I mean, that film is obviously an amazing book, an incredible film, very, very sad. But what was it about that film that stayed with you? Jack Nicholson obviously plays an amazing character who's in a institution and everybody there is I remember Nurse Ratched medication time and they're all being given and he doesn't take it does he? He doesn't take it and he's literally, he's alive right he's alive whereas everybody else is just gone, they're shut off from each other, there's no reaction to anything right they just sat there in their chairs doing nothing all day and then he ends up breaking them all out to go on like a fishing trip and then like a coach trip um and then i just always remember the end of that movie i won't spoil it for anyone but chief do you remember the american indian guy yeah so yeah and it's just profound and i remember thinking at the time i was way too young to see that movie because you think it's a you know at that age maybe i thought it was about something i've watched it since and i just thought i wonder if i should show that movie to my case it's profound it's absolutely well as you were saying that film the film that came to mind for me was awakenings with robin williams and robert de niro yeah and robert de niro has uh he has his catatonic um and uh robert de niro sorry um the doctor robin williams changes his medication that he basically comes back slowly it comes back how funny you've chosen that and I've chosen that.

53:04Yeah, and there's this bit where he goes, Robert De Niro says to the character Robin Williams, we've got to tell everyone, we've got to tell everyone. He goes, what? We've got to tell everyone the good news because you're looking at the news. But these films, we have to stop and we have to think about those films, right? And they've impacted our lives. But for me, putting this film out there, I thought about, you know, why I wanted to do it. I want people to know who Hannah was, selfishly. I want them to know. But I also want them to know that on the back of it, that something happens, that they do something on the back of something.

53:44So in mythology, in stories, King Arthur, King Arthur says to the knights, go to the forest and find a place which no one has gone in before. Don't follow someone else's path. Find a path that isn't there and create it to find your own way. And, you know, for Hannah, this has already happened, and I'm glad it's happened to you, which I'm glad that you have taken something from that, that has given you something, and you're doing something with that. And we're doing something with that. And it's like, what is the point of life if you're not passing on something that has been given to you? That is what they call in the hero's journey.

54:24You give it back, what you have become, because what you went through is hard, right? You were called to an adventure, you didn't want to go. Harry Potter didn't want to leave the cupboard. He did, but he didn't. Frodo didn't want to leave the Shire? No chance. Bilbo didn't want to leave the Shire. But they did. They got a coach. They got a mentor. They went on this quest. It almost destroyed them, but they got stronger. And then, obviously, Lord of the Rings, for me, I love that because of the collaboration of people that are coming together. And then there's a whole idea of he becomes a different person and he has to pass it on.

54:59Don't keep it for yourself. It has to be shared. who you've become Alex who I've become we have to share that not everyone wants what we've got but there are people out there that they need to hear what we have because it's not ours we have to give it away

55:12Alex Chisnall:isn't that interesting remind me again so that was in Napoleon Hill said at that age absolutely it's bonkers isn't it I have picked apart that book like you wouldn't believe you know and you know he they and it was all inspired by Carnegie our Carnegie became the richest man in the world and he said, Connie, he became the richest man in the world first half of his life, second half of his life. He gave the money away. What a lot of people don't know about him is he died of a broken heart. Why? Because the steel company that he sold to J.P. Morgan, which made him the richest man in the world, were producing bombs in the First World War and he pleaded with Eisenhower, please don't go to war, please don't go to war.

55:56And they did. And he knew that that steel was killing people. so he didn't leave his home I think in New York didn't go back to Scotland he had a big estate there but he I think he also went through that whole thing because he opened up his black book to Napoleon Hill Napoleon Hill was 19 and he said to him Napoleon Hill was a journalist went to see Carnegie and Carnegie just he was looking for someone to write a book about success and he thought okay maybe this is the person so he says to napoleon hill i'm looking for someone to write a book um and it's probably going to take 20 to 25 years and you're not going to get paid and the story is that uh napoleon hill didn't take too much time and said yeah i'll do it interviewed over 500 people kind of like what how many people have you interviewed 750 coming up so now is the time and that's why i'm here to tell you that there's something that you need to do, which you already knew, which is about, you've told me about a book.

56:59Alex Chisnall:Yeah. Yeah, we need to talk about that. Yeah, sure. Because you ain't going to do it on your own. Yeah. And that's what Napoleon Hill talked about, is the collaboration. And he learned that from Carnegie, because at that point in business and industry, no one could do anything on their own. Well, and again - They actually needed everyone, people, business was done by bringing people together. Yeah, and that's what struck me again, like when we put on first festival of entrepreneurs last October, that I couldn't do it all on my own, right? And the fact that everyone came together to help me when I needed it and thinking specifically, you know, speakers, but, you know, and so many of them were from Clubhouse, right?

57:42Alex Chisnall:The Lesleys, the James Burtts, the Marvins who messaged me yesterday, funnily enough, asking me what's happening with this year's event. You know, we're literally finalizing the agenda this week to go live next week. And it was like, I couldn't be on four stages at the same time. So, you know, you need people to come together to help. And what reinforced it, I went to an event. So funnily enough, an organization called the Bureau Club, who we partnered with at the event. So they had a stand at my event. I've been part of their organization. I get invited to events every week through them. Went to the San Polo in Sandbanks last week.

58:22Alex Chisnall:I reconnected with somebody again that I knew. God, it's a mad story, isn't it, actually, coming to think of it. So she's called Sunny. She was in the PR business. I met her because she gave me someone to interview called Damien Lee. Damien Lee unfortunately died of cancer. He got it for the fifth time. And I remember going around to his house and he was recording a podcast and he wanted help. So I went to his house, recorded this podcast with him, and he was super frail. And he'd invented this business called Mr. Lee's Noodles. and it was everything on like easy jet planes um it was on southwest trains you know really successful and um and that's how i met her um so it's interesting again chatting to you today but um you know it was worth it for me and i won't go into it now but just having the conversation with her at this event which is right at the very end we just sat down caught up with each other and it was just that one connection has again just opened my mind to possibility she was like we need to have a chat about what you're doing.

59:29Alex Chisnall:I saw you post about this founders dinner that you hosted in London, where I brought like 15 brands together. Congratulations on that. Thank you. And it went down amazingly well. Met some of those people again last night. And she's doing something similar, but she doesn't have the network. She's going out to brands and then putting the network together. And she's like, you've got the thing that nobody else actually has. You've actually got that network of people. Well, you're probably one of the most connected people to entrepreneurs. in the world yeah without realising it's something I've come to in the last like six months but isn't it weird how you often need someone else to wake you up I know say Alex do you not see what you have and I was going to say also kudos to you with the festival because everyone has to start somewhere and I'm sure it was the last thing on earth you wanted to do when it actually happened because your life had been literally been turned upside down inside out but you still did it and everyone has to start somewhere and it's like okay with the next one we need to stop to think bring all those people together however you do that online and let's get really creative about how do we promote this thing in a way that no one's ever promoted an event before because otherwise how are we going to let people know that there's something here and you've got some great creative thinkers yeah who would love to be a part of that james burt would be one of those people i know lots of people we would love to and that was funnily enough one of the conversations that i had last week with someone else that we've just partnered with who um is in the social media space she's worked for such in such she's worked for the bbc lady called katie i've got a four and a half hour meeting with her this thursday to kind of literally the ideas we were coming up with to do just that were fantastic so we're going to put a plan together and she was just like again looking at the network and going but there's so many things we could do you know instead of just putting out that you know a card with somebody's face on it going they're appearing at the event i was like that's so old school and non-reactive right you don't get a reaction from something like that so that's the power of stop to think so where did this come from so tell me with the time that we got left tell me stop to think great thank you for asking me that question but before i answer the question because i don't want to forget what i was going to say is i just kudos to you because i've watched how you've worked with james but i don't know too many people that do that no okay no you know two people podcasting agencies podcast gurus coming together to work together to help each other mate that's just unheard of but that is another example of it's not me it's we and there's space for all of us here yeah exactly that james this is this phrase right all ships rise in a high tide and it's it is that thing for me that um i don't know just just you know you you know one and one doesn't equal two yeah equals three if you come together yeah and then if you know then you bring someone else together and then it's the law of i don't know compounding with metaphysics and all these amazing things happen but you've got to have faith you ask the question about stop to think so um a few months after hannah passed away i carried on working with my coach a massive fan of coaching obviously and you know i've been coached by two of the greatest coaches um i'm in trieste with my brother and his family and i'm walking down the street talking to ray in america and he's one of those people that he doesn't really tell you what to do but sometimes if someone's not listening, sometimes you have to tell someone, you know, you're not listening, I'm going to tell you.

1:02:49And I obviously have been defensive. That's a trait I have. I can be quite defensive, you know, because I feel like someone's attacking me. So, and yeah, and he said to me, listen, don't you realize what you're here to do? Do you not realize that stop to think is what you do? You've stopped to think for everybody. That's what you do, right? And he's right. I have stopped I've stopped for people, for them to think professionally for years. And that's what we did on Clubhouse. We just created space for people to stop, for them to think for themselves. And we did it for hours and hours and weeks and weeks and months and months.

1:03:23But you know what, Alex? I never really stopped for myself because I thought stopping was dangerous. Got to keep busy. And if I stopped, I had to face, that's why I admire you because you were prepared to stop and face what was in here. and a lot of that probably was difficult and challenging and ugly and you're probably still working on it. But you know there's something, you can't unpickle a pickle. You can't unpickle a pickled onion. It's pickled. We've all been pickled. But if you look and you pull back the layers, even of a pickled onion, I think you get to the essence of who we are and I've learned to stop for myself.

1:04:02This podcast is so much better, I believe, because I'm not thinking about anything else. I'm thinking about what's coming next apart from I do need to go for a wee

1:04:11Alex Chisnall:but that's okay that's okay so that's how Stop to Think was born and that's what I'm excited about more and more sharing that message with the world around let's just stop to think to separate ourselves from our thinking stop to separate from a problem from a challenge from a person to have the separation before you then go and do something different so stop is suspending the out of date performance right Right? Suspend the out-of-date persona. I don't need to be that person anymore. I'm suspending it to consider a new way of moving through the world. And how, I mean, I guess, you know, maybe you're still figuring this out, but how do you get that message out there other than coming on podcasts?

1:04:55Alex Chisnall:How do people interact with that? What is the vehicle for that? You could say coaching, right? Yeah, definitely coaching. But in terms of making money from it, I haven't figured that out. I'm sure that will happen when the time is right. I have a few different things that I do professionally that take care of themselves. But it's not about the money, right? It's about the message and that landing with people. And I believe that it will land to a lot more people. I'm going to create a handbook for people when they go through the podcast that kind of bring the podcast to life. Podcasts are amazing, mate.

1:05:32Long-form content is here to stay. I don't care what anybody says because people want to listen to conversations.

1:05:38Alex Chisnall:They do. I mean, and you see that with, you know, short form content is great. But again, people, and it's, you know, proven that, you know, we used to think if you take, you know, take a short form clip and you put it out on Instagram and Facebook and Twitter, people will click that and go and watch the long form. It doesn't happen very often, right? The conversion rates are relatively small, but people want to go and listen to a story and immerse themselves in a story. And you know, the best way that happens is people just tell people like, I listened to this great podcast. Oh, really? And I mean, that's not the only way, but I think that way still is, you've got to listen to this podcast.

1:06:19Definitely. Which is what everyone has to do with this. If you've enjoyed this podcast,

1:06:25Alex Chisnall:share it with someone else. talking about stories Hannah's story have you thought of the destination like where no no no no I mean a few thousand people now have watched it and a few I know a few thousand people more who knows what might happen whether okay you know Netflix Amazon Prime who knows I don't know is that what you'd want to happen not really I don't know if it's meant to happen it will happen but for the rest of my life it's part of me so I'll be telling people about it anyone can go and watch it at teamhannah.com and everyone has the opportunity to give feedback and already we've had a few hundred people say what they took away from the film, which is great.

1:07:04Alex Chisnall:So I'm glad you said where people can do that as well. And you're off to see Davina. Davina McCall, which is amazing because I also wanted that to happen, but I knew that it would happen when... And how did it happen? Ben Shepard, so I think so. Well, when I finished the film, I didn't make it for it to be a documentary. I made it because it was something I had to do. I showed it to him. He looked at it and went, wow. He said, show it to this person. He met that guy, Mikey, who's a filmmaker. He looked at it. He said, enter into some film festivals. I did. I can't believe it's 1.11. And then Ben came and told this morning about it.

1:07:44This morning then got me on there. He came and emceed the event. Kate Garroway was there. It's like everything's connected. And it's all just going to happen. and Davina McCall, she's, I think it's from James, James Burt, there you go. James gave me the lady from, and I emailed them and they looked into it. Because everyone's... And they saw the, I'm sure, sorry, they saw the Kate Garroway Instagram post and I'm sure that made them think, hang on a second there, we've got to do something here and Davina loves stories.

1:08:17Alex Chisnall:Well, that's what I was going to say and as you all know as a podcast host, we're all looking for great stories at the end of the day. And Davina's no different, right? Well, her story is called Begin Again. That's her podcast, right? Yeah. And she's a couple of years older than us. She's begun again. We begin again. And we just keep beginning again until we're not here anymore. I'm going to finish up with a question that I ask everybody on the show as well. I know you love your music as well. I don't know if you've thought about this. Most people are thrown when I ask them this question. No, please.

1:08:49Alex Chisnall:I love it. But if you could pick one song that we could put on our specific playlist that typifies your journey. Yeah, there's only one song. Is there? Yeah, yeah, yeah. It is Abracadabra by the Steve Miller band. What a great tune. And it was Hannah's favourite song. Was it? Yeah, and we played at her funeral and I gave everyone a magic wand and I actually have one. Did you really? I could totally imagine you doing that, Pete. Yeah, and I'm giving this to Davina. Oh yeah, that's so cool. The thing about Abracadabra, It comes from a Hebrew word, which means I create as I speak. So speaking is creation.

1:09:33And Davina talks a lot about that. She's spoken things into existence. I think a lot of people are scared to speak up and speak out about what they want to do and what they're going to create. And I think that's part of what I'd like this legacy to be for you, Alex, that over the next few weeks and months, it becomes a bit clearer to you around what are you doing? What are you creating? What are you putting out there into the world? So yeah, Abracadabra by the Steve Miller Band has got to be. We played that at Hannah's funeral and everyone sang it.

1:10:04Alex Chisnall:And I can, again, we talked about certain memories with films and stuff earlier. I can remember the first time I heard that song. And again, it was in Canada when I was with my brother and my father. and I can distinctly remember hearing that for the first time and just thinking, I love this song, who is this? And whenever I hear it on the radio, it just brings back good memories. And now it'll make even more of a memory. And I would say, you know, Alex, do you think that's random or do you think that that was already kind of in this weird kind of way of matrix? Like all these things are already connected.

1:10:39Alex Chisnall:Well, you said earlier, you mentioned right at the very start, Steve Jobs and Steve Jobs is the famous quote about it's only when you look backwards you can connect the dots. If you don't stop you can't connect the dots and you go around and round in circles and look what he did. He's changed the world. And on that note. Thank you very much. It's been a pleasure. If this conversation resonated with you don't just sit there act on it. Make sure you follow or subscribe for more game-changing conversations and remember the only thing standing between you and your business breakthrough is the decision to screw it and just do it.

From the publisher

Pete has spent decades helping elite athletes, entrepreneurs and business leaders perform at their best.But this conversation isn't about performance.It's about grief.It's about identity.It's about what happens when life forces you to stop.After losing his wife Hannah, Pete realised he'd spent years helping everyone else change their lives without ever stopping long enough to understand his own.This became one of the most honest conversations we've ever had on Screw It Just DO It🎧 This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth. 👉 Find out more at https://moltenventures.com🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

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