Jennifer Anderson: Founder of Kids Eat in Color

23:13I finished my master's degree. I went right into my internship. I did that for nine months. And finally, at the end of the six years, I came out with a whole list of letters after my name and no idea what I was going to do. So what did you do? Well, I had in my mind that I wanted to do international health. I wanted to go work on nutrition programs, grant funded programs. So I started applying. The thing is, I really didn't feel comfortable with my health at that time doing a lot of actual travel. And what I learned is I did all these informational interviews because I was having a hard time. And finally, one lady said, well, I would never hire you because plenty of people want desk jobs and you're not qualified enough.

23:51That was literally the nicest thing she could have ever said to me. Because after that, I went back and I was like, sounds like I should be applying to more domestic jobs. And so I did. I started applying to domestic jobs in public health. And I learned that they have a lot of misconceptions about registered dietitians. So I started leaving registered dietitian off of a lot of the public health jobs that I applied for because they thought maybe I wanted to work in a hospital or something. What? Yeah. Meanwhile, I'm also sending out all these other things that are for, you know, registered dietitians and I end up applying for this one job.

24:25They're looking for a registered dietitian who has built a website.

24:28Jennifer Anderson:There we go. Who has done that? I have done that. So I applied for this job. It does not sound that attractive to me. It's working on information systems, managing websites. Seriously could not be farther from my, you know, what color is your parachute little exercise I had done where I wrote down everything that I dreamed, but I took it. It was a job. It was a full-time job. It was 11 minutes from my house. I was like, this is my dream job. It turns out. Sometimes I think we just have to take the job, even if you're like, whatever. And they gave me my three months of leave because I was pregnant when I applied for it.

25:05So yeah, it was also one of these things where I'm like, I'm going to have a baby and I need a job that's 11 minutes from my house and that is going to be low stress. And it was, and then my manager left and I became the manager of the team. And I was like, I am loving this job. Even though I was now in information management, reviewing nutrition curricula, I worked for one company and then we contracted to the USDA. So my ultimate bosses are the USDA and I'm interacting with them a lot. And that's where I stayed for seven years.

25:33Jennifer Anderson:To stay somewhere for seven years, especially after you had moved around and had been following all of your educational pursuits, what was it like growing within a company and then also leading for the first time too, because that's a whole different skill set managing a team. You know what? It was very natural. I was like, finally, finally, I can be the one and tell you what I'll do. And it was a small team. I was like, I love these budget spreadsheets. I love this reporting. It was boring though. Meanwhile, my personal life became very complicated. We had two kids in that period of time. My husband was in graduate school the whole time.

26:10My personal life was complete busy chaos and my job life was relatively stable and I could just excel at my job. And it ended up being a good balance. Sometimes that's what you need. Yeah. Honestly, I don't think that I would have been a good fit for trying to climb a corporate ladder and do little kids. Some people can do that. I'm not one of those people.

26:32Jennifer Anderson:Got it. At what point in all of this did you start thinking about what would eventually become Kids Eat and Teller? There was this moment when I'm standing in the pediatrician office and I've got my super amazing, chunky, chubby cheek little baby. He's nine months old. And she said he's not gaining weight. So he had not gained weight from his like six to nine month appointment or eight to nine or whatever it was. And at that moment, I was like, oh, my gosh, does he know I'm a registered dietitian? He's supposed to eat perfectly and all these things. And that was the moment that I felt like I filled my child and that I also realized, whoa, something's off.

27:09And all of a sudden I have to learn this whole new skill set of child nutrition, child feeding. Okay. How do we help him eat the right amount for his body when obviously he's not into it? So that just continues and continues. Meanwhile, when my second son is born, he starts showing the signs of being like an extreme picky eater. And since I'm kind of in the child feeding thing now, I recognize them. I'm like, oh, that's a red flag. but I kind of knew what to do, right? And I'd already gotten into it with my first child. So we go really into it. And I think it was a day in September, I'm making this cute little bento lunch for my newly three-year-old going to preschool because he's got to eat at preschool and he's not going to want to eat at preschool.

27:53So I'm like, if I can make it fun and interesting, he'll sit down long enough to get like 200 calories in him or something. And so I thought, I just can't be the only parent having this problem. And a friend said, hey, you should start an Instagram page with those cute little lunches. I said, okay, why not? Maybe I can help another parent out who's having a really hard time feeding their kids. Maybe I can find someone else to relate to the struggles that I'm having. Maybe I'm not alone. And maybe I can be part of the solution. And that's when I started Kids Eating Color.

28:25Jennifer Anderson:So you started this Instagram account. Did you have a cadence? Did you have a big response? Were those early posts from a purely here's like a presentation standpoint? What level of information were you including at that point in time? I'm so curious about the early days. The first three years were very simple and fun and cute. It was the cute little bento lunch that I was going to be serving to my child on a piece of colored construction paper. I had this rainbow feed. and in the caption, I would just say what I had done in the lunchbox and why and how that was going to help my child eat. So whether it was talking about how much food or whether it was talking about exposure or why I served this piece of vegetable or what I did the day before to help him to eat this more, it was just a little piece of concise information along with that image.

29:15And that's when it started to grow. And that's when I also learned I'm not alone. I'm not the only parent, having a hard time feeding my kids, I did develop a cadence pretty quickly of just posting whatever lunches that I had served my child.

29:30Jennifer Anderson:Well, you had daily content because you have to feed your kids every day. So I feel like that fundamentally helps that piece of it. At that point, were you also talking through this is what the assortment is, this is why the assortment is what it is from a nutritional standpoint, as well as packing lunches to engage your child, because that is such a part of it as well. Yeah, it's both really. You know, I talk about the feeding aspect, which is like, hey, I'm not giving him a choice here. I'm deciding what's for dinner or I know this is his preference and so I'm making it a little bit easier or I'm including a dip.

30:05So it was like the feeding things, but also the, hey, I'm not gonna leave out a protein food in his lunch because that's the food that's gonna keep him from being a super grump when I pick him up later. You know, so that mix of like light nutrition and also practical feeding tips like that was the essence of kids eating color early on.

30:27Jennifer Anderson:So you're doing this on the side, bored at work, have a little bit of free time. At what point did you start to see like, oh, this really has legs like this is really connecting with people? Because you have over two million followers on Instagram alone at this point in time. That is an insane number to build over the years, especially because you were doing this just on the side for so long. So I was doing a ton of engagement at this point to kind of get the word out there, make sure people knew that I was interacting with them, all this stuff. I got to 10 ,000 followers. It was about a year and a half in.

31:02And I thought, at this point, I'm spending a lot of time on my little hobby here. And I was like, something has to change. Either I need to just step back and maybe not do this as my hobby anymore, or I need to change my strategy so that I don't have to be as engaged. So I said, you know what, I'm going to try this educational content. I did up a little picture with two little lunches, comparing them side by side, just a little bit of caption, a visual tip, right? With some text. And then, you know, the caption as usual, and people loved it. And all of a sudden, I went from 10 ,000 followers to 20 ,000 followers in a couple of months.

31:42And I was like, whoa, things are really changing rapidly. Then all of a sudden, I'm at 30 ,000 followers. And it's the fall now. And I'm thinking, you know what, I might actually be able to do this instead of my job, because I can feel that I'm going to need to make a choice here.

32:02Jennifer Anderson:Did you think at that point in time, were you thinking about what monetization could look like? I was starting to think about it. And I was just starting to think like, you know, what problems could I potentially help solve for my audience? At the same time, my husband was in the throes of finishing his dissertation. So there was no way I could put extra time into it at that point. But there was one day when I had been asked to come into this business meeting. It was like an annual meeting for my company that I normally didn't go to, but they were launching some new things that my boss was like, you have to come.

32:40I was already thinking I'm going to leave. Like I had already tentatively set a date. And so I go to this annual meeting. They loved me. My boss tells me, I just want you to know you can go as far as you want in this company. He basically was like, I will help you go as far as you want. We want you here. Right. And I'm thinking, you have no idea what you're saying to me in this moment. You don't know all the rest of the story. And that night, Kristen Bell shared a post of mine that I had reposted because I just had no time. She actually put a post of mine on her feed. And I woke up the next morning to 200 ,000 more followers.

33:20And I couldn't even make sense of what was happening. And I also thought at that moment, you know, I need to quit my job. This is telling me that it's time and I'm going to figure something out. And by then I had done some surveys of my audience to find out what they needed. I had been developing some programs and resources and I thought, this is my sign.

33:40Jennifer Anderson:How were you thinking through, okay, well, like if I have this many followers, were you at that point thinking of coursework or were you thinking of, because not going the influencer route? How were you looking at the financial piece of it? because it's an important calculus that people have to make when they're considering a pivot, a second life, or starting something entrepreneurial. Right. I think especially like I was a main income earner for a family, and I wasn't going to make my children suffer for me and my pursuit of my dream. So to me, the financial, you know, I'm not like some tech bro who's like, okay, I'll eat ramen and pizza for the next two years and it'll all work out.

34:17Like, no, these are my kids and they deserve to have shoes when they need them. and also to eat pizza and ramen sometimes, but also have a wide variety of other foods most of the time. And so for me, my comfort level was I needed to be able to earn my current rate for about three months and to be able to put that money away so that I would have a three-month cushion. That was what I felt comfortable with. And so there were two things. One is I realized some families really did need help with picky eating. So I did create a program. And then I also created, people have been asking for a meal plan for a long time.

34:55And I was like, I hate cooking, like truly. And at that time, I was planning to quit my job, which meant go all in on kids eating color. My older son was about ready to start school with aftercare. And he needed like a lunch and two snacks, like one for school, one for aftercare. I was like, how am I going to manage all of that? It just didn't all add up. And so I was like, you know what? I'm going to make a meal plan for myself. I like went back to my food service training for my dietetic internship, made myself this menu. And on a whim, I put it out there to my audience. I was like, would this be helpful to you?

35:32So many people were like, yes, share it with us. So I did. I started to release this meal plan and family has loved it. And it was like transformational. And I called it Real Easy Weekdays because I was like, this is seriously making life much easier. and also I did some branded content, a little bit of it. I was like, okay, it's all coming together and I was able to meet my goals and then I was able to quit that January.

35:56Jennifer Anderson:So two years of building while working and then building a three-month nest egg cushion before you felt comfortable walking away, especially then at that point, in addition to that three-month cushion, you, I am assuming, had line of sight into, okay, at this point, it's not just that I've saved this money, but this is reoccurring revenue. These are new revenue opportunities. Were you looking at the math of like, okay, well, if I have this many followers and this percent convert on a month over month basis, then like, were you projecting any of that out or was it more of a vibe? Yeah, more of a vibe because if you're using social media marketing, you don't have any control over your marketing.

36:39You are at the mercy of the algorithms. And I had a very strong sense of that already going in. So it was more of like a, I think it's going to work out sort of vibe.

36:50Jennifer Anderson:Got it. Okay. But I do like the fact that you, from the beginning, had off-platform offerings, that you have this meal plan, you have the guides, you have coursework. So that thinking about monetization, everyone always says the more revenue streams, the better, because then you're not solely dependent on just branded content or whatever it may be. Once you went full-time, I'm 100 % kids eat in color. How were you thinking through like all of the revenue and all of the offerings and like what you needed to put in place and what you needed to develop? Now, all of a sudden you're front facing in a whole new way.

37:24Jennifer Anderson:And that also has to be a bit of a transition. Yeah, I think so. And there's also a lot more pressure because I'm supporting myself. I remember my boss calling me. No introduction. He just says, are you ready to come back yet? Oh. I was like, oh my gosh, you are like so full of it. So all I said was, I am making twice as much money and I am loving every single day. I will never come back. It wasn't exactly accurate to the moment, but I was like, this will be accurate at some point in the future. But you need to be very clear on the fact that I'm never coming back. Wow. Yeah. I love that though.

38:05Yeah. I was like, it's going to be okay. hey, I'm going to do what needs to be done because I have people and they need things, right? And it's not always what pasta they should buy. Although sometimes that can be really helpful for people, but it's also, hey, we need to spend less time meal planning and we want some nutrition guidance. And then the Better Bites program, I was like, this needs to continue to develop. And so it has continued to develop over the years to become more user-friendly, to address the specific issues of parents. And now it's progressing to become more of an allied health service over time.

38:39And that's kind of the next direction that it's going in.

38:42Jennifer Anderson:For our audience, Better Bites is for your picky eaters. Yeah. So it's called the Better Bites Picky Eating Program. So if kids are a mildly picky eater and you don't know what to do with them, this program helps. But also if your child is like seriously picky and you're like, something is off. I also was able to work with an occupational therapist to add on the therapeutic lessons that parents need for those extreme picky eaters. So when I talk about developing the program, it's really meeting the needs of a wider variety of families. And as we kind of go into the next phase, it's more of like, hey, what about those kids with the diagnosis?

39:22What are we going to help those kids with? And so that's where it won't just be picky eating, but we'll be going in that direction.

39:29Jennifer Anderson:So Better Bites is for the kids who are picky, the families that are trying to work through that. Your everyday meal plans for everyone who is trying to get their kids fed and nutritionally complete every day. What are the other offerings of Kids Eat in Color? So I also have the companions to Real Easy Weekdays, which are everyday snacks and everyday lunches. Because sometimes parents are like, I just need a snack book. Just give me the book with the recipes, but also the mix and match lists and the pictures so I could just have the inspirations, like all that stuff. And working on these has been so fun.

40:04So I actually brought in other dietitians or parents to create these recipes. So they're not just me. They're also like the different flavors from people who have different cultural backgrounds.

40:15Jennifer Anderson:It's super inclusive. Yeah. These have been really fun. And they're just so user-friendly. Like recipe development does not come naturally to me, nor does cooking in general. So it was like a big thing. And I was like, I don't know if I have it in me to do that again. But being able to bring in other people who are really good at that, other parents, I'm like almost exclusively hire people from the community when they have some expertise in the area. And so they usually hear about the positions through my Instagram announcements. And I know they have a vested interest in helping other parents because they've been there.

40:50Another really cool one has been fearless nutrition, which is our unit study for schools to use instead of the healthy, unhealthy activity that they often do. I've just been hearing over the years, parents are like, oh my gosh, my kid, I've been working so hard to present foods neutrally. They're not good or bad. We don't have to be pushing that sort of morality of food onto children. But then they go to school and they come back with this activity where they had to circle all the healthy foods and like cross out all the unhealthy foods. And so this is a toolkit that allows parents to advocate for their kids in that setting.

41:24What do you say to the teacher? If your kid comes in with that. But I had a teacher come in and write that part because I was like, I don't know, what do you say to the teacher? And so she was able to put that together. So it's a series of lessons based on my color nutrition lesson, like red foods help your heart, orange foods help you see in the dark. A very preschool focused lesson that I did for my kids preschool. And that's where I started that. But it actually gives them everything. It's like, here's how to advocate. Here's how to talk to your child at home. Here's a whole lesson on how to talk about foods, pages, like a whole booklet.

41:55And then here's the lessons that you can give to your teacher. Like, don't go to your teacher complaining. But if you don't like something that's happening in the classroom, must learn how to speak respectfully and also be part of the solution, not part of the problem. And that's what I really wanted.

42:08Jennifer Anderson:Honestly, it's one of the things that I like most about what you create is it's very empathetic. Going back to anthropology, it feels judgment-free in so many ways because you acknowledge it's like your take on chicken nuggets is a really great one where it's like sometimes chicken nuggets are on the menu because it's what the child will eat. Sometimes chicken nuggets are on the table because it's what the parent has time and space for. Sometimes it's what they have the financial ability to provide. Sometimes it's because it's a special occasion. There are a wide range of reasons why people are feeding their children certain foods.

42:46Jennifer Anderson:And you can't just say, oh, that's a bad food, so therefore you're a bad parent. It just feels so unburdened by the puritanical, holier-than-thou messaging that is around food and wellness and health so often. And I find it so deeply refreshing. And it's also been such a source of inspiration and information and learning for me. It's so deeply important, the work that you're doing. And I just have to say how much I appreciate it. Thank you so much. I know how I feel when somebody comes up to me and is like, oh, well, I feed my kid, blah, blah, blah. My kids aren't eating perfectly for sure. So I know how that feels.

43:27And I think even as parents, we forget that things are hard. We're making the best decisions we can. And when we're judging other parents, that's so awful for them.

43:38Jennifer Anderson:It's so grounded in the real world. I'm wondering, has that evolved over time? Has that always been the way that you've thought about food and the conversations around it and feeding kids? I was pretty grounded growing up. And my mom has always been extremely grounded about what is important. I think a lot probably goes back to her. Additionally, I know it's not easy. Like my mom, I remember watching her for hours planning out the menu because she only had enough money to get us fed for a month, right? And so that combined with all of them, my work in international work, in domestic work, in areas where people have so many constraints, I can never separate any of that from who I am now.

44:22And so if I'm talking to a parent, I'm not just talking to the higher middle income parent. And their biggest worry is whether there's a certain additive in their food or whether their kid likes the newest, quote, healthier version bar or something like that. I'm never just writing to that parent. I'm also writing to the other parents who aren't worrying about that. They're worrying about whether they can get their kid a bar at all, or whether they can get their child to eat something because their kid has sensory difficulties or has an illness or they're depressed and they don't have anything to give and they still have to feed their child.

45:00So there's so many constraints that we experience that are from financial to mental health to social to all these different things. And so that's always there. I'm always talking to that person, the person who is having a little bit of a difficult time in some area of their life.

45:15Jennifer Anderson:So how do you personally stay on top of education and making sure that the audience is getting the most up-to-date information? And I feel like that's become more complicated today more than ever when certain conversation topics are being publicized and focused on that may or may not actually be based in science. It is a tricky thing. The question is, what do parents need right now? Because I'm not a news outlet. I don't think that's my role in society. My role is not only to encourage you to be doing what you can in your home. It's also to be saying, hey, if your kid has a diagnosis, I can help you with that in a way that's accessible to you.

46:00And so going into a setting where there is massive amounts of misinformation, the question is, am I just like a myth busting? account? The answer is no, I'm not just a myth busting account. That's also not my role. At the same time, I now must myth bust because there are some crazy, crazy things that are being said that are just so false. So false, I can hardly keep my head on straight. So it's been really difficult to be an evidence-based practitioner who has an extraordinarily strong understanding of the research literature, especially after coming off of two years of researching for this book that I'm writing.

46:42And now I'm like, hey, I know what's actually going on in the research, so you can't fool me. And so coming into that and now being in a setting where all sorts of lies, like flat out lies are being told, misinformation is rampant, misinterpretation, like, well, you are quoting this paper, but guess what? I actually read that paper, And that's not what it said. That's rough.

47:04Jennifer Anderson:It's just science. It shouldn't be a fight. But it's tricky because science is done by researchers. Researchers are human. Humans make mistakes. Humans have biases. It's the weirdest thing. It's like science changes. Science evolves. We get more information. We do things differently. It doesn't mean we don't trust science. It just means that science is continually updating, but it's almost like admitting that science changes as it should has then instilled this like distrust in science rather than just accepting that things evolve and that's okay. I think a lot of it's due to the fact that we don't understand.

47:45The scientific method is a continuous method. So the knowledge and the understanding evolves over time. And also, sometimes people's scientific methods, they actually learn to do them better. They have better computer programs. Some scientists are really sloppy, and they did literally bad research. And that's why you never, ever base your decisions on one study. Don't do it. I don't care who you you are or what you think you've read or how much research you think you've done or what AI told you, never on one paper, because it's a drop in the bucket. So we have to look at the bucket. What is the bucket saying right now?

48:22And also, does it make any sense for us? I try to come at it from a balanced perspective of science is a great method and has helped us in a lot of ways, but it doesn't always give us the right answer. And even when it overarching, like on a public health level for the population, even when it gives us the best answer for that, it may or may not be the best answer for your child. So don't check your brain at the door. If you're reading something and you're like, that seems off for my child. Like that seems like that would be really bad. Well, maybe it's not for your child. Open mind, common sense.

48:58We need both those things because you might find that if you try the idea that the expert gave you who actually knew what they were talking about, you might find it works. Or in some cases, you might find it doesn't work. And you might find that influencer that you were trusting who tells you they know all this stuff, you might find their advice actually really doesn't work most of the time. But sometimes it does, right?

49:20Jennifer Anderson:Anyone who comes out and says there's one way to do it and it's my way and this is the only way and it works 100 % of the time is selling you something probably quite literally. If it is sensational, if they are selling something, I sell things, So I'm not against people selling things, but I'm also not going to tell you my picky eating program is for everyone because it's not. If you or your child don't have a picky eating problem, then you don't need my program. If you are not going to cook whatsoever, you don't need my eating plan. So like I'm always going to add the nuance and it's not always going to be exciting.

49:50It's going to be boring sometimes and you aren't going to want to read it, which is why somebody who's like, oh, look at this red dye is in this and not in this. And this is toxic. And this is not. and you're like, oh my gosh. And you have that fear and adrenaline and all that stuff. And then you like the post and you share the post because you've got all this energy. You feel like you're advocating if you send it out. That's how social media works. And that's how misinformation gets spread. But guess what? Like the real information with a lot of nuance is just not as shiny or scary or sensationalized.

50:23And therefore you're maybe gonna read it and get a lot out of it, but then you're not gonna feel like you need to share it or like it or something because it's just boring, useful information. It's like the veggies.

50:34Jennifer Anderson:The veggies of information. Sure, they're good. But also, how good are they compared to like a potato chip? I get it. I appreciate it. So one of the things that we like to talk about on this podcast is mistakes because everyone makes them through the course of their career, but we don't always talk about it. And I think it's important to talk about it because it shows resiliency and reminds everyone that like you can screw up and still have a great career and life and all of that. So I'm hoping, Jennifer, that you can tell me about a mistake that you've made at any point in your career and what you've learned from it.

51:11Generally, I like to think of mistakes as learning opportunities and not necessarily regret them. But one that I would definitely do over is I did get advice from someone that wasn't quite aligned with my approach and how I approach the families in my community. And I just ended up taking this person's advice and ended up doing a launch of this program that really wasn't as aligned. It wasn't as respectful of my audience. It wasn't as nonjudgmental. It wasn't those core things that make me who I am and my relationship with the families in my community what it is. And so I just put that on hold and took this woman's advice and didn't go well.

51:56And people felt hurt. And there was some fallout from it. And I wish I had not done that experiment. That is one that I'm like, you know what? It would have been a lot better for all of those families and for me and probably the business too had I just stuck with my full suite of values instead of putting some of on hold while I experimented with this other person who really didn't understand me or my audience.

52:21Jennifer Anderson:Fair. Now you know. Right. So for a lot of the folks who listen to this podcast, many of them are in their first lives and they know they want to do something different. Maybe that's starting their own business, or maybe it's just pivoting to a different aspect of their current industry or changing industries, but they're nervous about what that actually looks like. So I'm hoping that you can give us a little advice or words of wisdom for those folks who are standing there thinking about making the leap, but just haven't done it yet. I think every person's scenario is going to be so different.

52:55So I like to be really clear on that. Like for me, having a financial way forward where I could at least see a year in advance, that was essential. and I would not have left my job had I not had that. So I think understanding your key points, like it's okay to like put yourself out there and take the leap and do all the things that the posters on the wall say, right? But you need to know what's really important for you. Don't take the leap if finances are super important for you and you feel like you need a cushion and this is gonna leave you without a cushion. One person pushed me, she's an older woman that I had been meeting with and she said, you need to set a date.

53:32What's the day you're gonna quit? And that was so hard for me because I was like, well, what if I don't have my cushion and all this stuff? And she's like, just give me the date. So I gave her the date and I wrote the letter with that date on it. And that was what made it happen, having that actual date. Now, is it possible I could have moved the date or something? Sure. But I made that date just fine. But that was the thing that actually made me stop saying, well, maybe, you know, and I did it.

54:04Jennifer Anderson:So my last question, also my favorite, which is if you could go take a time machine and go visit your younger self, go back in time and give her some advice, some career advice at any point over the course of your life, what would you say? I would go back and I would tell my 32-year-old self. Ask your doctor for a full iron panel and a full CBC and a full testing for B12 deficiency. Because guess what? If you have a demanding job and your doctor's like, oh, you're so tired because you have a demanding job, or of course you're tired, you have a desk job and two little kids, or whatever. Had I resolved those issues of iron and B12 much, much earlier, I would have been a much, much happier, energetic, just overall better person.

54:58It took me years to figure out I had this B12 deficiency. When I finally got it resolved, that was the time where I was like, oh, I can start a business. Who knows what would have happened before that? So I think sometimes, especially as a woman and going into medical doctors, sometimes you have to really, really advocate for yourself and be like, give me the tests. Give me the full iron panel. I want to see all those numbers because often these things get missed and they can totally transform our lives. I mean, I cannot tell you what a different person I was a week later after trying to address this B12 thing or a month after addressing the iron thing.

55:37We think a lot of the stuff is strategies and big stuff, but sometimes it's just making sure our bodies are okay because we have it there. We can take the leap. We can make the strategy. We can't figure it out. We can do eight things at once. Guess what? I could do eight things at once when I was 20 something, because I actually had all the nutrients that I needed in my body. And by the time I was 30, I was running low on a few things. And sometimes it's those really super practical things that can transform a career.

56:06Jennifer Anderson:I love it. And it's true. You have to advocate for yourself. Well, Jennifer, thank you so much for everything that you do. When we first started this, I told you that I've been a major fan for many, many, many years. I admire you so much. And And I appreciate the work that you're doing tremendously as a parent, as a human, just as a person in this world. And I look forward to everything that is to come. Thank you so much.

56:36Jennifer Anderson:That was the founder of Kids Eat in Color, Jennifer Anderson. For more inspiring interviews with women like Jennifer, head on over to secondlifepod.com where we have so many more for you to peruse. If you like today's show, please subscribe on Apple Podcasts or Spotify or wherever you get your podcasts. And don't forget to rate and review us. We love seeing you spread the word on social. And now you can tag us in your posts. We are at Second Life Pod on Instagram, Twitter, and Facebook. We always want to know who you're interested in hearing from on the show. So send in your requests to hello at secondlifepod.com or you can DM us on Instagram.

57:17Jennifer Anderson:I'm at Hilary Kerr. The show is at Second Life Pod. Our DMs are always open. I'm Hilary Kerr, and you've been listening to Second Life. This episode was produced by Hilary Kerr, Summer Hamaris, and Natalie Thurman. Our production assistant is Raven Yamamoto. Our editor is Natalia Perez. Our audio engineers are at Treehouse Recording in Los Angeles, California, and our music is by Jonathan Leahy.