In short
Claudia Sulewski’s career journey from teenage YouTube creator to actress/director and founder of Cycler, plus how she built a luxury body-care brand focused on self-care, efficacious formulas, and fragrance. She discusses creative control vs surrender in acting, how she iterated products, and why she relaunches based on customer feedback.
Guest backgrounds
Claudia Sulewski (BeyondBeautyStar) started YouTube at 13 in 2009, self-taught editing (iMovie to Final Cut Pro X), posted makeup/fashion/vlogs, and became a YouTube partner by high school graduation. She later hosted Teen Vogue’s YouTube channel (2015, Condé Nast), acted on Tagged (Nikki, 3 seasons) and Shrinking (Season 2), and directed music videos for Phineas (e.g., “2001,” plus “Mona Lisa, Mona Lisa” and work for The Favors).
Key claims
Imposter syndrome is “detrimental”; diversify careers to reduce pressure; acting requires external validation; Cycler blends potent actives with luxurious sensoriality; customer feedback drives pivots.
Notable examples
first AdSense check (~$200 at 14); Maybelline New York Fashion Week trip leading to online schooling; Cycler Nutrient Rich Body Cream launched Oct 2023, relaunched in sugar-cane-derived bioresin tubes; glycolic spray for KP/ingrown hairs and dry feet.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOClaudia's Early Career and YouTube Beginnings
0:28 to 2:14
Claudia discusses her early creative pursuits and her journey into YouTube.
“Today on the show, I'm speaking with Claudia Saluski, the founder of Cycler, a luxury body care brand that promotes self-indulgence with every bottle.”
The Landscape of YouTube in 2009
2:14 to 4:44
Claudia reflects on her experiences starting on YouTube and the early content creators that inspired her.
“Okay, so we like to start this podcast at the beginning.”
Learning Video Editing
4:44 to 7:11
Claudia shares how she learned video editing and the tools she used in her early days.
“So as you mentioned, your career path has obviously been unique because you took essentially what was a childhood, teenagehood hobby, and it became the first phase of your career.”
The Evolution of Content Creation
7:11 to 9:22
Claudia elaborates on her content themes over the years and how they evolved as she grew.
“that you were learning at that point in time.”
Starting to Monetize YouTube
9:22 to 12:20
Claudia talks about her transition from hobbyist to monetizing her YouTube channel.
“And so I took Beyond Beauty and then just attached a star to give it like a noun.”
Building a Community and Getting a Manager
12:20 to 14:01
Claudia discusses her experiences networking with other creators and signing with a manager.
“Like how much of your day-to-day was being taken up by YouTube?”
Getting Started with Management
14:01 to 15:00
Learn how Claudia's early career was shaped by her choice of manager and friends.
“You know, my friends and I, we got like the same manager.”
Early Brand Collaborations
15:00 to 16:09
Explore Claudia's first experiences with brand deals during her high school years.
“I remember, I believe this was beginning of junior year of high school, I was asked to fly to New York for New York Fashion Week for Maybelline.”
Navigating Authentic Brand Deals
16:09 to 17:53
Understand how Claudia learned to create authentic content while collaborating with brands.
“Well, it was a mix of so much enthusiasm for the content I was making, for the opportunity to get to work with different beauty brands.”
Moving to LA: A New Beginning
17:53 to 19:15
Hear about Claudia's decision to move to LA and how she planned for her future.
“money to support yourself at that point in time to make that move to LA?”
Show all 26 chapters
Becoming Teen Vogue's Host
19:15 to 21:52
Claudia discusses her transition from creator to hosting for Teen Vogue.
“You very quickly catch the eye of Teen Vogue and you became the host of their YouTube channel in 2015.”
Pursuing Acting Careers
21:52 to 25:05
Learn about Claudia's shift towards acting and her journey into scripted content.
“You know, up until then, I was just rooting for myself.”
Adjusting to Life on Set
25:05 to 28:00
Discover Claudia's experiences and adjustments while working in traditional film sets.
“of like you can't let your self-worth just sit in that basket, you know?”
Embracing Imperfection in Vlogging
28:00 to 28:39
Learn how embracing imperfection can enhance your vlogging experience.
“I think the biggest thing is just like the reminder that YouTube is so casual.”
Directing Music Videos: A New Adventure
28:40 to 30:10
Discover the challenges and excitement of directing music videos.
“and bracing that imperfection, which is nice, you know.”
The Importance of Female Directors
30:11 to 31:06
Explore the need for more female perspectives in directing and filmmaking.
“And so I had an idea of like how everything was going to cut and edit together.”
Creative Collaboration in Music Video Production
31:07 to 32:18
Understand the collaborative process of music video production and editing.
“the level of planning, like the actual on-set directing is the tiniest part of it, right?”
Building a YouTube Community
32:19 to 33:08
Learn how engaging with your audience can solidify your YouTube presence.
“So in the background of all of this, you've continued to create content on your YouTube channel and to your loyal audience of, do I have this number right?”
Creating a Body Care Brand: The Genesis of Cycler
33:09 to 35:02
Find out how personal experiences shaped the foundation of Cycler body care.
“Because content is content, but product is its own very different skill set and beast.”
From Concept to Product: The Development Journey
35:03 to 37:18
Explore the steps taken in developing Cycler's first body care product.
“It makes so much sense on so many levels.”
The Launch Experience: Challenges and Triumphs
37:19 to 40:08
Hear about the emotional and logistical challenges of launching a new product.
“You know, and just through the whole process, it was a lot of like questioning everything.”
Learning from Feedback: The Cycler Relaunch
40:09 to 42:01
Understand the importance of customer feedback in refining product offerings.
“And keep customers happy and all of these things.”
Evolving Product Development at Cycler
42:01 to 46:30
Learn about the iterative process behind launching new self-care products.
“And so the packaging allowed me to lower that a little bit.”
Balancing Multiple Career Pursuits
46:31 to 52:28
Discover how Claudia navigates her diverse career interests and responsibilities.
“pulling for your attention, what is the time spent on each aspect of your career right now?”
Overcoming Imposter Syndrome
52:29 to 55:10
Claudia shares insights on dealing with imposter syndrome and finding self-confidence.
“And it's like almost frustrating to say because I've been in that place and continue to be all the time with anything that feels scary, but you literally will not know until you try.”
Advice for Younger Generations
55:11 to 55:51
Claudia reflects on the importance of embracing authenticity over perfection.
“I mean, that is like a societal pressure, you know, certainly on women is to be like the perfect mom, the perfect partner, the perfect colleague, all these things.”
Transcript
Automatic transcript. May contain errors.0:00Hi, everyone.
0:01Claudia Sulewski:It's Hillary, and I'm just popping in to let all of you lovely listeners know that we will be taking a short summer break, but not to worry, we will be back to releasing brand new episodes soon. In the meantime, we'll be revisiting some past episodes. I hope you're all having a great summer, and I'll speak to you soon.
0:28Claudia Sulewski:hi everyone i'm hillary kerr the co-founder and chief content officer of who what where and this is second life a podcast spotlighting women who have truly inspiring careers we're talking about their work journeys what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life. Today on the show, I'm speaking with Claudia Saluski, the founder of Cycler, a luxury body care brand that promotes self-indulgence with every bottle. Claudia's career didn't start in beauty product development, though. It actually started online as one of the original YouTube beauty creators.
1:11Claudia Sulewski:She posted her first YouTube video under the screen name Beyond Beauty Star when she was just 13 years old. As a completely self-taught creator, she shot and edited fun makeup tutorials, fashion reviews, and vlogs that grew into a huge following at a young age. By the time she graduated high school, Claudia was an official YouTube partner with an agent. While she's continued creating on YouTube, she's also ventured into traditional acting, with roles in hit TV shows like Apple TV Shrinking, as well as directing music videos for her fiancé and Grammy Award-winning artist Phineas O 'Connell. Today, Claudia maintains a loyal following of nearly 2.5 million subscribers on YouTube, where she still posts regularly.
1:57Claudia Sulewski:And after more than a decade of making Get Ready With Me's and self-care routine videos, Claudia's brought her love of storytelling to the personal care space with her brand Cycler. I loved getting to talk to Claudia about how she got here. So now, on Second Life, it's Claudia Saluski. All right, Claudia, are you ready? Yes. Okay, good. Okay, so we like to start this podcast at the beginning. So, what did you study in school? And much more importantly, what did you think you were going to be when you grew up? Okay, so I started working straight out of high school, so I didn't study anything. You studied life and professionalism.
2:43And yeah, growing up, I mean, I've always been just a crafty, creative kid. So I loved painting, I loved drawing. And that definitely is what piqued my interest in making YouTube videos, is just the editing and the filmmaking. And I was that classmate that would come into school with like a new business idea. There was a period where I was making like handmade soaps and melting them in my microwave and mixing them and making different designs. And I'd like come into class with a laminated menu of the different options and sizes and pricing. And I did the same with lip balms. Like I was always scheming something.
3:23It was always leaning on the creative side. And so yeah, when I think about like what I wanted to be when I was older, I had so many different dreams And I grew up in a suburb of Chicago, sort of feeling like I don't know how I'm going to get to any of those places. But, you know, I feel so lucky for you, too, because that ended up being the thing that allowed me to really express my creativity in so many ways and get to branch out from there.
3:49Claudia Sulewski:So just a crafty kid. Just a crafty kid. I love that. Is the rest of your family crafty? Like, where did that come from? Was it just innate? Did you have modeling of that craftiness in your family? What's your deal? Absolutely. I have two older brothers. My oldest brother is so talented and he's a musician. He also paints. He makes sculptures. He draws. And I certainly feel like I pulled some of that from him as well as my mom. My mom is also incredibly creative and just has a really great eye. And growing up, I just watched my dad. He's an owner of a construction company. The entrepreneurialism runs deep in the fam.
4:26Claudia Sulewski:Exactly. So I feel like I got a little bit of like dad owning a business and mom being really creative and really just became a mixture of those two things. I feel like that's a really great environment in which to grow up because it's like both sides of the brain in such an interesting way. But let's talk about YouTube. So as you mentioned, your career path has obviously been unique because you took essentially what was a childhood, teenagehood hobby, and it became the first phase of your career. So take me all the way back. What was the YouTube landscape like for you in 2009, looking at YouTube and thinking about what you wanted to do there?
5:10Yeah. So when I started making YouTube videos, I was 13 years old. And I know, you know what? It's so crazy because looking back, I felt like such an adult. Of course. And what's interesting is from the get go, even though it started as a hobby, I always took it really seriously for whatever reason. I just had this hunch of like, I really want to try my best here. And, you know, that's what led it to become like such a passion of mine. And so at the time, starting at 13, these are early days of YouTube. I remember like a few different creators popping up and the idea of like someone creating content around a certain subject or a theme, whether it's comedy or, you know, music or beauty, those started to pop up.
5:52and I loved watching iJustine. She's an OG YouTuber and she would create these videos like in front of green screens and do like music video spoofs and stuff, which I definitely dabbled in a little bit as well. I mean, how could one not? How could one not? I mean, and also I remember at the time being really inspired by some of the early day beauty creators. There was Michelle Phan and Juicy Sto7. I think watching Michelle Phan's makeup tutorials and the way she edited and the music choices and everything. I was so inspired by that. And I think it all really started with, yeah, my interest in filming and editing and just crafting together these little stories.
6:34And so back then, I mean, yeah, YouTube just felt like this little corner of the internet. And it felt just like very chill, very safe. And making YouTube videos felt almost like I was just dropping these into like a little chat box or something and just slowly garnering, you know, an audience. It was awesome. It was so fun and just peaceful.
6:57Claudia Sulewski:I love things before they become like money-making vehicles. Yes, yes. I think about early social media in general, like you were doing it for the love or for the creativity, not thinking about like the business plan. And there's something very pure about that. But talk to me about some of the technical skills that you were learning at that point in time. Like, how did you know how to edit videos? Oh, I was faking it until you make it. The first editing software I started teaching myself was iMovie. It's incredibly user-friendly, honestly. And now I use Final Cut Pro X, which they kind of have a similar vibe to them and are extremely user-friendly and easy to use once you kind of know how to use all the different features.
7:38And then from there, you just get crafty to like use this tool to actually do something else, you know, and that's kind of where editing really can just become such a fun, creative place. It's just kind of like thinking outside the box. But at the time, I mean, I remember finding like a video camera that I think was my dad's maybe collecting dust in a closet or something, figured out, you know, how to connect that SD card into the computer. It was a mix of that and also just honestly using like the camera on my computer because back then the quality standards, they weren't that high. Everyone else is doing the same thing.
8:17And, you know, what's cool is doing this for so long, I really grew with the platform.
8:23Claudia Sulewski:I mean, that's the thing, being early on something, if you can evolve with it, then it's an amazing thing because like you get to ride the wave as well. Can we talk about what your original username was? Yes, my original username was BeyondBeautyStar. How did you come up with that? What was the thinking behind that handle? Okay, so we got to set the scene, right? I mean, we've got JuicyStar07. Clearly, I pulled the star from your username. Also, this was a point in time where like no one really was sharing their names yet, especially not their last names. I also, when I started my YouTube channel, I didn't tell my parents and I didn't tell any of my friends.
9:02cool. Which is great.
9:04Claudia Sulewski:You know, imagine doing that now again. The internet felt really different back then. But at least I consciously knew I should maintain some level of privacy. I'm going to not share my name at this moment in time. And so to jump back to the lip balms and the soaps that I used to sell in middle school, I would print out and laminate little labels that said Beyond Beauty. That was my little brand. And so I took Beyond Beauty and then just attached a star to give it like a noun. And I thought it had a good flow. And yeah, so that's how Beyond Beauty Star came to be. I love it. Okay. Talk to me about what some of that early content was like.
9:41Claudia Sulewski:Like, what were you talking about? What were you making? And at what point did you start to figure out, like, oh, I think this might be the area I'm interested in focusing on more? Yeah. I started making videos about makeup. So my first video was like a blue eyeshadow makeup tutorial. It didn't look great. I didn't know what I was doing. So we made videos about makeup, fashion, you know, boy advice, things like that. And it's primarily sort of stayed in that pocket. You know, still to this day, I love making beauty and lifestyle videos. I think as the years have gone on, I've continued to just share more of my life and I really enjoy vlogging and that side of connecting with my audience and just sharing my life and talking about therapy and different recipes that I'm loving, all those things, but it's really stayed pretty consistent.
10:30That's amazing.
10:31Claudia Sulewski:So I just want to really like take our audience through the degree to which you grew up online. We were doing research for this interview and went through some of the old vlogs. And there's a vlog where you took people along with you to get your braces off. Like, were you being strategic about like, I'll bring people along for this because I think it'll have X? Or was it just like throwing spaghetti at a wall, doing whatever you wanted to do and see what stock? Was it too early to even think about it from a strategic point of view? Because you were a child. Yeah. I mean, I think at that point I was not strategizing on what videos did best or what sort of content I should be sharing.
11:11I was just focusing on the video at hand and making sure that it was the best quality that I could make it at the time. And so no matter what the subject was. I just wanted to deliver a certain sort of quality and enthusiasm. And so in terms of, you know, when it started to feel like a possible career, I would say about a year in, that's when I received my first YouTube AdSense check. For many YouTubers and online digital creators, that's kind of, you know, the first way that we're able to make an income. And so I I remember my first YouTube AdSense check was like$200 or something.
11:50Claudia Sulewski:That's major, though. As a 14-year-old. Yeah, that's like way more than I would make from a shift at the gap at that age. Like, that's crazy. I took it straight to the mall. Yeah. Makeup and clothing to film a haul. We invest into the channel. I get it. That's how I would have phrased it to myself anyway. Exactly. What sort of cadence were you posting with at that point in time? And were you doing like daily content? Was it weekly? How did you think through like an editorial content calendar? Like how much of your day-to-day was being taken up by YouTube? I would say at least once a week. In the beginning, certainly a few times a week.
12:29I'd say like two to three times. It sort of depended on like the time of year and seasons and everything. There was a trend on YouTube called Vlogmas where you vlogged every single day in December leading up to Christmas. Also in the summer, I would film so much content. I had so much more time. And so, you know, from there, it was really just balancing out the schoolwork versus the YouTube work.
12:49Claudia Sulewski:It was definitely weekly, though. So I read that you ended up signing with a manager when you were still in high school. So talk to me a little bit about how did that happen? Suburban Chicago is not exactly where you would imagine there would be like a hotbed of talent managers looking for people. But at what point did you start thinking about new or different opportunities that could come from this? Yeah. So one of the best parts about that time was creating YouTube videos for a while felt like an independent solo thing because the creative processes, right? As the years went on, I started to build, you know, a community of other YouTube friends.
13:28At this point, YouTube conventions started becoming a thing. There was like VidCon and Playlist Live that happened in Florida and basically would just allow creators to meet their subscribers and also meet other creators. And I would take part in those whenever I could and started building just like a network of friends. Right. And so that's really what led to, for starters, really feeling validated in all this. OK, you know, we're all here doing this and suddenly I feel less alone. Not just me. Totally. And you can ask for advice and collab and all these things. And my first manager came as a recommendation from a few friends of mine.
14:05So we all shared the same manager, which, I mean, it was the best way to get into this kind of head on with brand deals and all these things because I felt very protected by that friendship and just kind of like, OK, you trust this person. Great. We sort of moved in waves. You know, my friends and I, we got like the same manager. We then moved to L.A. the same summer and did all of these things together. And they sort of felt like my, I guess, like college peers.
14:29Claudia Sulewski:Yeah. I'm like, this is your pledge class. Totally, totally. And so doing it together with these other creators that were, by the way, all across the country. My closest friends still to this day are from that group. So anyways, yeah, I think getting a manager that really kind of expanded on my source of income because at the time it was just YouTube AdSense. And she really helped to bring in brand deals with brands that were starting to kind of warm up to the idea of working with creators and other sort of like in-person activations. I remember, I believe this was beginning of junior year of high school, I was asked to fly to New York for New York Fashion Week for Maybelline.
15:09We filmed like a digital commercial. I interviewed a makeup artist backstage at one of the shows. That was a very pivotal moment for little Claudia. Actually, that trip, I ended up having to miss quite a bit of school. And that was like two weeks into school starting. And that is actually what led me to convince my parents to switch to online schooling.
15:34Claudia Sulewski:To have those sorts of opportunities like that is, especially at that moment, like a once in a lifetime chance. I mean, school is great kids, but still the fact that you figured out a way to work with your schedule and work with the opportunities, I think that's phenomenal on so many levels. Talk to me about some of the brand deals. Like, did you feel excited about that level of collaboration? How did you figure out at that young age, like how to navigate a brand deal that felt authentic and that you were excited about that also worked for the brand itself? Well, it was a mix of so much enthusiasm for the content I was making, for the opportunity to get to work with different beauty brands.
16:17And, you know, at the time it was still a small pool of brands. So it would often be a repeated, you know, sponsorship, a brand that I'd work with, you know, maybe once a month or something. And so I remember in those early days really building relationships with these brands. I remember one of them being Ipsy Beauty and they would do these like little pouches with different products within them. And I would, you know, incorporate that into a get ready with me or something. and you know I think as time has passed it depends on the brand but I feel like generally there's so much trust in the creator now because we really know how to speak to our audience and the content that they like and what turns them off and all these things so I feel like generally that has improved a ton I think back then I mean I just was so young and enthusiastic and like still shape-shifting and figuring myself out.
17:08If I felt like a narrative was constricted in a brand deal, like I'd find different ways to put my own spin on it. And oftentimes that was my editing. So I think that's kind of where I found like my playground.
17:22Claudia Sulewski:Well, that's your brand, right? So it's like the content itself can change and morph and do all this other stuff. But it's like you are ultimately like putting the packaging together, then no matter what the content is, it will have a through line of authenticity. To your point, like that's the lens that everyone's seeing it through. So you moved to LA when you were 18. So talk to me about that transition. Why LA and how much of a plan did you have before you got there? And then also, were you making enough money to support yourself at that point in time to make that move to LA? So as soon as I started making YouTube videos, I no longer was asking my parents for money.
18:02And leading up to turning 18 years old, I just saved as much money as I could. And, you know, in terms of why LA, a lot of my YouTube friends were already living out there. And my manager at the time also lived out there. At the end of the day, you really can post content and, you know, work from anywhere. But I really had this feeling of like, I want to commit to this fully and just come in with open arms and see what opportunities can come my way. And growing up, I had all these other dreams and ambitions of, you know, certainly starting a business that has always been like in my spirit and in my core have also had dreams of acting.
18:43And I think I just had this kind of awareness of like, okay, a lot of that happens in Los Angeles, I think. Right. And so all these different pieces led me to wanting to move out here. And I'm so glad I did. And the only plan I had was like, I need to work my butt off because I'm not going to college. I'm throwing all of my eggs into this basket. Right. So I just wanted to take on whatever was coming my way. And in the meantime, just filming and editing and uploading as much as I could.
19:15Claudia Sulewski:So you moved to L.A. You very quickly catch the eye of Teen Vogue and you became the host of their YouTube channel in 2015. Talk to me about landing that role. While yes, you had clients and yes, you had brand deals working for someone else. It's just different. So what was it like to go from being totally autonomous, your own creator to then suddenly like working on behalf of a brand and as a representative of that brand and interviewing folks on the red carpet. Like, is there a learning curve to that? Oh, my gosh. Yes. I landed that role working with Condé Nast. What that entailed was going on red carpets to like young Hollywood parties.
19:57And I think what's funny is like, oftentimes these things feel so legitimate online or on paper. Right. But looking back on, for example, those red carpets, it was me and a microphone and one camera guy. And a prayer. Let's just go for it. Who knows? Right. I'm like throwing on whatever Topshop dress I found over the weekend doing my hair and makeup. And, you know, a few days before I'd receive questions to ask everyone. So I think there's a few things at play here. For starters, the generation of YouTube that I grew up through, there was a lot of presentation already within my own content that I was very used to that I felt like I was able to carry into hosting.
20:39You know, I think nowadays that is no longer a thing. Everyone just wants to be chill and casual. And there's so much fear of being cringe and all these things. And back then, like things were a little more polished. And that was sort of the generation that I was a part of. And so that really lended itself to hosting because it sort of felt like coming from the same place of like formality. Yeah, totally. The energy exchange felt very similar, right? I remember just being so grateful for that opportunity because Teen Vogue, hello, everyone knows that name. And so being on those carpets and having a microphone that said Teen Vogue on it, people would come up and allow me to interview them.
21:20It sort of felt like the perfect way to like jump headfirst into this new foreign water. And yeah, they would give me a lot of freedom, too, and ask me, like, you know, what do you think we should talk about and what do you think the content should be? Anyway, so that role was a year-long contract and it taught me so much in just like, okay, let's jump into it. Let's not even think twice and let's just do it because for some reason they see something in you and they're trusting you. So you got to trust yourself, you know.
21:49Claudia Sulewski:And I feel like that has to give you a certain level of confidence. Like it's not just me and it's not just my audience, but externally I have this vote of confidence and there's something lovely about that. Yeah, I think you're so right. You know, up until then, I was just rooting for myself. Right. And taking a chance on myself. And this was really the first time that someone was taking a huge, huge chance on me. It just felt like such an extreme honor and taught me so much about like just facing your fears and just doing it. And why not? So you also started pursuing some more traditional acting jobs as well.
Read the full transcript
22:25Claudia Sulewski:Was that something that had been like on your mood board for a long time, something that you had been thinking about doing? What was the inspiration for saying, OK, I think now is a good time to start pursuing this? Or was that always the plan since you were going to be in L.A.? I mean, film, television, I was always fascinated by it growing up. And because YouTube took up so much of my time, I didn't, you know, do my high school play or anything like that. No, you had editing to do. Yes. Mama had to be home editing. And I remember after my year was Teen Vogue, feeling just this surge of confidence and asking my manager at the time, If you ever sniff out any sort of audition or anything that's happening that's scripted, I have always dreamt of doing this.
23:12And just please let me know. And at the time, Awesomeness TV, which was a multi-channel network, they started creating scripted content that was being produced on a really high level. And quickly after that conversation with my manager, an audition came in. And I booked the role of Nikki on Tagged, which ran for three seasons. and as soon as I stepped on set and had my first day, immediately bit with the acting bug and I started taking group classes and private coaching, all these things and it's definitely been more of like a gradual evolution in my career and it's something that will always be, you know, a huge dream of mine and so when I get to do it, I feel like the luckiest person because there's so much lack of control.
24:00Claudia Sulewski:I feel like that has to be such an interesting dichotomy to go from being like completely in control of your creative endeavors to then like, what is the saying about acting? It's the only art form where you have to be validated before you can practice it. Yes. Like any other art form you can just do. But with this, like you have to be externally validated before you can practice. there's so much internal dialogue and like self-soothing needed to go into these audition rooms and you know feel like you killed it and ultimately maybe you don't get the job because your hair is not the right color or they want someone with a different voice or a different height all these things there's so much that's out of your control you really have to let go and surrender and just trust that like I did as best of a job I could in that room and if If I'm the right person for it, then I'm the right person.
24:54But otherwise, like you just kind of have to move on. And there was definitely an adjustment period. But I think everyone has to experience and go through that emotional kind of lesson learning of like you can't let your self-worth just sit in that basket, you know?
25:09Claudia Sulewski:No, because you're at the mercy of a million other things. And by the way, even if you are the most successful person, most talented person, you will still have that. You're always like out of a job. That's so intense. I'm a Virgo. I could not handle that. But again, I think there's something really lovely about the fact that by diversifying your career, you had different pockets and you continue to do that. And I think it's really great to have a sense of self in lots of different areas. So like if one's going faster than the other, like you don't focus on it as much. It just feels like a way of like taking the pressure off because there's always something going on.
25:49Claudia Sulewski:Yes, absolutely. Well, I'm a big fan of the show Shrinking and the fact that you were in season two was very exciting. You also made your feature film debut in 2022 with the movie I Love My Dad. What is it like to be on set? What is it like to be a creative person in someone else's world after having created your own world for so long? And are you able to borrow, steal, use things that you see on set for the rest of your career? How does that all feed each other? Yes. You know, I think there was definitely like an adjustment period in the beginning because you're learning how to surrender that creative control.
26:33Set etiquette. Yes, I was so used to like, you know, being one of one. Right. So I'm setting up the shot. I'm figuring out what I'm saying. I'm editing. I'm, you know, doing all these things to now becoming just one piece to a greater puzzle. And so I think that had both its pros and its cons. Is that relaxing? Well, I remember like one of my first larger roles, I had such an awareness of what they're capturing within the shot. Like I remember this one moment we're filming a scene in a car and, you know, for sound, like all the windows are up and everything and the mics are hid in the flip up mirror and we had a walkie and someone was like calling to one of the crew members saying, oh, can we move that tape to like, you know, hide the glare or whatever.
27:16And I immediately knew what they were talking about. And so I like ripped off the tape and moved it and put it on the glare
27:21Claudia Sulewski:And someone came in and they were like, thank you. That was what needed to happen, but not your job. You don't have to do that. There's a union that does that, ma 'am. Just because you know how and just because you did it right. Great. But never do that again. Don't worry about it. Don't worry about it. And so there was a lot of that that I needed to unlearn. Right. And just kind of like understand. OK, OK. But I think also at the same time, I, you know, have such an awareness of, I guess, what my face looks like in every angle on camera and how my face catches light. Like there's all these kind of subtle things that I'm really aware of that I think has lended itself well to acting.
27:59And then I think on the flip side, thinking about like the lessons that I can take from set and applying them to my own channel. I think the biggest thing is just like the reminder that YouTube is so casual. You know, I think on set you're recreating the same moment from four different angles, you know, 10 times each angle. Right. And it sort of like loosened the pressure that I often put on myself to be this perfect YouTuber with the perfect content that's perfectly edited, all these things and like allowed me to embrace the imperfect side of vlogging and just filming one take talking about, you know, what I'm doing and not feeling like I need to say that again, that was a little bit jumbled or whatever and bracing that imperfection, which is nice, you know.
28:47Look, however, we can get to a place where
28:49Claudia Sulewski:we put slightly less pressure on ourselves, I feel like that is a good thing. Yes. You also have been doing a little directing as well. Obviously, you were used to directing yourself. Talk to me about directing music videos. Well, I directed two this year. There was one that I technically directed a few years ago for Phineas for Mona Lisa, Mona Lisa, and that felt very like found footage-y. But this year, I was lucky enough to be asked to direct another music video of his for 2001. And then more recently for his other side project, The Favors, which is a band that he started with his friends. I got to direct a music video of theirs as well and didn't see that coming on my 2025 bingo card.
29:31I've always like had a fascination and desire to direct, I think, you know, certainly because of like the YouTuber inside of me. And I mean, gosh, I've learned so much on those sets and learn something new every time. And I think one of the biggest things is keeping budget in mind, time in mind, remaining composed, knowing how to lead a team, all these sorts of things that like I've never had to consider when I'm making my own content. But when you're getting to do that with a team of people and sort of like understanding, okay, we need to sacrifice this shot because we don't have time for it, all these things, all of that has been like so fun and so stimulating.
30:11I think also just like all the visual components of creating something and getting to direct it, you know, with both of these music videos that I directed this year, I drew out every single shot and created like a storyboard on my iPad and then turned those into pre-visualizations where you edit it together to the song. And so I had an idea of like how everything was going to cut and edit together. And all of that just felt like getting to bring all the creative parts of me and put it together into one project. And oh my gosh, it's just so fun.
30:46Claudia Sulewski:I'm personally fascinated by directing. I wish more women directed because you see little girls and the way that they play is directing. Totally. And then as they grow up, like, I mean, the numbers are terrible of the number of women who direct compared to men. And I think we need more female gaze in general in the world. But I also think the part that's interesting is the level of planning, like the actual on-set directing is the tiniest part of it, right? Yes, absolutely. There's so much prep and there's so much that happens in post too. And with both of these videos, it was such a dream to be so involved with everything down to like the color of the dress that I wanted Ash to be in to make sure that she stands out against, you know the bar in the background and what I'm having everyone else wear and with 2001 it was sort of like a space themed music video where Phineas is like the star of a space movie and he's like in love with the director and there was one setup where we had these giant planets circling around him and all of those I just like ordered from Amazon some of them were like bouncy balls I was ordering different foam balls but it was so fun to just commit so hard and get to look at it from every aspect, every single angle.
32:04And of course, the editing was so much fun and just being super involved in that and just being in the room with the editor for like seven hours straight and trying out different shots and different flows. And so far, it's been such a satisfying process.
32:19Claudia Sulewski:So in the background of all of this, you've continued to create content on your YouTube channel and to your loyal audience of, do I have this number right? 2.45 million? I believe so. How do you even contemplate that? Can you imagine what that looks like? No, my barometer for just like how real this feels. Anytime someone comes up to me and shares like a little, you know, story or tidbit of, you know, how long they've been watching my YouTube videos or the joy that my videos have brought them. That is tangible. And that really makes all of this feel real. But like looking at a number. No, I can't compute that.
32:58I think also because my growth in my platform has been so gradual. It's all felt really organic.
33:05Claudia Sulewski:So speaking of evolving, talk to me about Cycler. What made you decide to get into body care or even really think about product development? Because content is content, but product is its own very different skill set and beast. So talk to me about that. Yeah, I feel like I've been world building for over a decade now, specifically in the beauty space, right? And so I think just with time, I really crafted sort of like my own point of view on, you know, my favorite things about brands and watching other brands evolve around me and getting to speak on products that I love and how I communicate and all these things.
33:47I think all of that lended itself to having like a strong sort of opinion. And the seed of the idea of Cycler really came with my love for body care. It's as simple as that. I feel like my relationship to body care has really paralleled my journey with self-care and listening to my body. And I remember there being like a moment in my 20s where it kind of clicked for me. And I realized I feel like I spent so many years of my life trying to chase like perfectionism and just being a good friend and a good daughter and just kind of people pleasing and spreading myself thin and kind of realizing like you got to recharge that battery, you know.
34:27And body care and just taking care of myself has always been one of my quick go-to ways to feel like I'm giving back to myself. And so that's sort of what started the idea for a body care brand for me is finding a way to like transform those daily routines to really encourage people to get excited about that and lean into it and understand that like it's important to take care of yourself.
34:53Claudia Sulewski:Very much so. And it is interesting because I think that you are uniquely positioned to make this so incredible because of that brand building, world building background that you have. It makes so much sense on so many levels. So talk to me, though, about when you decided to start working on this. How did you figure out what your first product would be? How did you figure out what team you would work with? Talk to me about the earliest moments of Cycler. Yes. So I knew that I wanted to just start off with one product and start really small. The first reason being that I wanted to self-fund that first launch and didn't want to blow through all my savings.
35:33And also I didn't want to overwhelm myself. And I knew that this is my first time doing this. And so any sort of pressures of like building out a full collection and having the full story ready to go, I didn't feel any of that. And so once I kind of figured out like my angle and spin on what I wanted Cycler to be, which ultimately is a body care brand that focuses on efficacious formulas, but also luxurious formulas and combining those two worlds of like having like really potent, active skincare ingredients and botanicals and mixing those with, you know, those luxurious elements of having a fragrance that's really evocative and really complex and bottling that up.
36:15in beautiful packaging and kind of like combining those two worlds. And in terms of like why body cream and the development of that first product, I felt like body cream was a great kind of like entry level product into sharing that message and starting sort of like that routine and indulging in yourself and taking care of yourself. And at the time I basically just started pitching my company idea, my first product to like any company brand incubator that I could find on Google, like literally just started researching, setting up Zooms, pitching my idea. Some were interested, some didn't care at all.
36:57And eventually I found a team with an in-house lab that helped me develop this product. And I remember just telling them like, I want this to be a vegan, cruelty-free formula. I want it to feel this way. I want it to absorb quickly. This is the finish I want. And as each submission came in, I'd, you know, ask for the ingredient list and I'd go through and I'd research all the ingredients and figure out, you know, can we replace this one with something else or is it too important? You know, and just through the whole process, it was a lot of like questioning everything. Why are we putting this in here?
37:30And from there, I really just was able to hone in on all those different parts of Cycler that I wanted to accomplish with that first product.
37:39Claudia Sulewski:How long did it take for you to get from the first sample of the nutrient-rich body cream to the right formula? Oh my gosh, there were so many iterations. I feel like I lost count on the iterations because, you know, I think also at that point, yeah, I was still learning about margins as well. You know, there was a point where the formula was getting too expensive and then we needed to like take it a step back. And I would ask my friends and my family to try it out for anyone listening that wants to start a brand. When you're first starting out, that's kind of what you're relying on, right? It's like your first test group being anyone that is willing to try a bunch of formulas and then just trusting your gut and feeling like, OK, I've created something of value and that is worth being made and shared with the world.
38:31And so then we launched it.
38:36Claudia Sulewski:So launch was officially October 2023. What was that like? It was very overwhelming, both in an exciting way and also so much fear. Just, of course, because, you know, starting anything new is so terrifying. And, you know, at that point, there was so much on the back end that I was doing by myself. Surprise. You know what? And I think it's so important if you have the means and you have the time to bootstrap as much as you can with your first launch and moving forward, you just gain so much knowledge. And with that comes confidence and all of these things and ownership, of course. And so at that time, I was responding to all the customer support emails under a fake name.
39:20Oh, my God.
39:21Claudia Sulewski:Hi, it's Lauren speaking here. And I was processing returns just in my bedroom and having to email the warehouse and saying, all right, this order came like broken. Can we please send out a new one? Here's a photo. Here's proof. And yeah, anything that was on the website, any images, I was literally taking photos of the product on one of those little white light boxes and, you know, downloading Photoshop and learning how to cut everything out and make it look crisp and clean. Oh, you really did it all? Yes. I wanted to do as much of it as I could, you know, and I remember that first launch being so exciting, but also so overwhelming because you really don't know until you start what it takes to own a business and run a business, right?
40:10And keep customers happy and all of these things. So it was crazy. So that was October.
40:16Claudia Sulewski:Then you did a relaunch the following year. So what prompted that? I assume that you made some changes. Absolutely. I think it's important to really think of your business as like a ball of clay, that you are constantly shape-shifting. And I think what that mindset allows you to do is to sort of like let go of preciousness and just understand that like, you know, nothing needs to be perfect. Nothing ever is perfect. And customer feedback is the most important thing. And if there's something that people are super loving or not so much loving, figuring that out and allowing yourself to be flexible.
40:57Flexibility is so, so important as a business owner. And so I relaunched my first product, the Nutrient Rich Body Cream in new packaging. And that was based on feedback. It originally was in a glass jar and a lot of people loved it, but they were like, hey, this is really heavy. I can't like travel with it. And so I relaunched it in these bioresin tubes that are derived from sugar cane. And then along with the new packaging for the body cream, I launched my second product, which is the Sensorial Body Wash. So it really felt like sort of this expansion on what I had started with Cycler and just a little bit more refined with an understanding of like what people loved and what people thought could change.
41:38Right. And they're not afraid to say that. And I think that is, I think like one of the best things about starting really small is you get that feedback right away and you have so much room to play and figure it out and pivot if you want to. Right. And so another significant change for me was also figuring out the price. It was priced a bit higher when I first launched and I wanted to kind of fall in that mid range. Well, it has to be if you have class too. Exactly. And so the packaging allowed me to lower that a little bit. Yeah. And I think with all the changes that were made in that relaunch, there were also so many things that stayed true and consistent with OG Cycler, which is, you know, the fragrance story of that body cream and adding in ingredients that most people think of, you know, using on their face, but, you know, the body also needs extra love.
42:26And also that first product really gained this cult, like love for the fragrance. And so I really wanted to expand on the fragrance story of the brand. And so that's what led to introducing different colors to help tell the story of these different flavors and just kind of like setting the vibe for Cycler. I love that.
42:44Claudia Sulewski:So talk to me about your roadmap. How do you know when you want to launch the next thing? And then I assume you have like a range of things in the works. Is it in part like what lands correctly first. I always think about it like songs, like what is the song that just like came out fully on an album versus the one that had to be reworked and reworked a million times. So how do you think about all of that? So that happens all the time where we'll be working on a formula and one of our newer products, the In Shower Body Oil Balm, that was something that I wanted to launch very soon after the body washes.
43:23And ultimately, we just kept feeling like the formula wasn't it. It wasn't it. It wasn't it. And so that got delayed and pushed to nearly a year later. And so a lot of these things kind of inform you on when they're going to be ready to be launched. They're like children. Yes, exactly. They're like, I am going to be really tricky with your fragrance. You know, I mean, there's a lot of science that's happening here, too. And just kind of exactly navigating how do we make sure that our fragrances are consistent in all these different formats and, you know, and all these things. Yes. I mean, especially if you're adding any like active ingredients in any of these more treatment like products, some things just take many, many iterations to get it right.
44:05And, you know, in terms of what sort of product I'm really looking at Cycler as a destination for your self-care routine, both inside and outside of the shower and thinking about new products, I just kind of run through my routine of like, what am I craving when I step out of the shower or once my skin is dry, you know, and at the same time addressing different skin concerns. Right. And so we're always just trying to think about like, how can we elevate those products that everyone is using every single day? So if that's deodorant, what's our spin on it? How are we going to make this feel sensorial and luxurious, but also that you're taking care of yourself and there are all these other added extra benefits like hydration and preventing ingrown hairs and all these things.
44:49And then on the flip side, really also helping to address certain skin concerns like KP or bumps on your legs, or I'm always walking around barefoot. So I have really dry cracked feet and our glycolic spray, just douse your foot in that before you go to bed, put on a sock smooth next morning. Glycolic spray is one of our proudest formulas, which also
45:13Claudia Sulewski:tends to be stinky. Like that's one of the problems is like efficacious often means, unfortunately, it's like clinical and it's not luxurious. It doesn't feel elegant in any way. So like being able to like really nail that efficacious and luxurious combo, it's tricky, but what a market there is for it. Yeah. And I think also just getting people excited about taking care of themselves and going that one step further in addressing those skin concerns, Like oftentimes exactly when we think about treatments, we think stinky or medical or, you know, not fun, bland packaging, all these things. And, you know, how can we bring back that romance, you know, that a body lotion and a body wash might kind of automatically lend itself to having, you know.
46:00And I think ultimately that's what keeps me, you know, coming back for more and wanting to stick with these routines that I create for myself, you know, on a weekend or if it's a quick daily thing that I like to do. And just encouraging people to like get in touch with their bodies. So we're always trying to think of like exactly those two worlds and how can we find a place where they intersect.
46:23Claudia Sulewski:I'm feeling tired just hearing about all the things that you're working on. And I'm curious, like when you have so many projects going on and so many different things pulling for your attention, what is the time spent on each aspect of your career right now? Because like if I'm thinking of this as like a pie chart, like how much does Cycler get? How much does YouTube get? How do you think about the acting, the directing? Where do you spend the majority of your time and where do you want to spend the majority of your time as your career continues to evolve? Yeah, at this moment, Cycler is sitting at the forefront.
46:56And for as long as I get to do that, I will feel like the luckiest person because it truly, it's so fulfilling and so fun and so stimulating and all these things. And just, I feel so proud of the work that I've done so far with Cycler and getting to do that for as long as I can truly is such a dream come true. So Cycler sits all the way up here. And then I would say acting, self-taping, meetings, all these things. I'm literally after this podcast, I'm going to film a self-tape where I'm crying into a cell phone. I'm glad that we did this first. No, no, no, exactly. The timing really worked out.
47:34Otherwise, I'd be like beat right in the face. You know, I think what's so amazing about getting to work in all these different buckets is I feel like I've kind of come full circle with YouTube. At this moment in time, YouTube is such a creative space for me. For the past two years, I've been uploading just one big long video every month. And it's just a collection of clips. Here is my life in the last month. And it allows me to do the things that brought me to YouTube in the first place, which is getting to edit and piece together a story. I remember at some point sharing in one of the vlogs that like most of the footage is not in order.
48:11And that is because I'm crafting a story and creating montages within, you know, this 30 minute little mini film. And so many people were like, what? This is not in order. And no, because that's the fun part for me, you know, is getting to stitch this together. And so YouTube at this point, it's one video a month. That's really allowed me to have more time with Cycler and now getting to direct. And so I definitely hope to continue to direct in, you know, whatever form that takes on, if that's more music videos or maybe sort of more narrative scripted based content, whether it's a short film or something, I certainly have dreams of that.
48:50And with acting, you make a self-tape, you cross your fingers and you just surrender. That's sort of what the pie is looking like right now. And there are definitely days where it gets overwhelming. But ultimately, I just try to remind myself that this is all to make little Claudia, who like took a chance on herself, proud, you know. I love that.
49:12Claudia Sulewski:Okay, so we ask the same three final questions on every episode of this podcast. and the first one is about mistakes because we all make them through the course of our career. We don't always talk about it because as you well know, social tends to be a little bit of a highlight reel, but I think it's important to discuss the difficult things because it shows resiliency and I think women really need to know like you can fall flat on your face and pick yourself up and keep going. So I'm hoping that you can tell me about a mistake that you've made at any point in your career thus far and what you learned from it.
49:50Okay, here's a mistake that I've honestly, I have made and felt so many times throughout my career.
49:56Claudia Sulewski:And I think it like really hit home for me about a year ago, but it's feeling any sort of imposter syndrome. I cannot express how detrimental that is. I think shrinking and dismissing your hard work is only gonna shut out people from being able to recognize your evolution and your personal journey as a creative person and understanding that it is more than okay to feel proud of where you've gotten yourself. And I just think there were so many moments in my career where I felt imposter syndrome and all that does is just close you in. And suddenly you're having to like change and morph yourself into something or someone who maybe you think should be in that spot.
50:39And really what makes you uniquely you will get you to where you need to go. And so just any feeling of imposter syndrome, get that out. If you're putting your head down and you're working hard, allow yourself to be proud of yourself and be able to recognize that. Okay.
50:54Claudia Sulewski:So a lot of folks who listen to this podcast are in their first lives and they know that they want to expand, that they want to do something different. Maybe it's a different aspect of their industry. Maybe it's a totally different industry altogether, but they're scared. As someone who has pivoted and evolved and expanded in her own career, what advice would you give someone who's standing there thinking about it, but just hasn't made the leap quite yet? The piece of advice I would give is reminding yourself that if you don't take a chance on yourself, nobody else will. You know, I think we're often so crippled by the idea of judgment and everyone, you know, holding a magnifying glass to everything that we're doing.
51:43And everyone is so worried about what they're doing.
51:46Claudia Sulewski:Everyone's so self-centered. No, exactly. They're not paying attention. it is so so important to understand and feel true confidence in yourself I literally have a quote in my bathroom that says when you become confident in yourself others will as well or something like that I really believe that it is like a shift in energy and now I'm just like throwing cliche quotes but like you know they say that like at the beginning of life you start with yourself and at the end of life you end with yourself your relationship with yourself is the most important relationship that you could ever foster and take care of.
52:19I think if you're feeling like you want to change or pivot or anything like that, you're just going to have to do it. And it's like almost frustrating to say because I've been in that place and continue to be all the time with anything that feels scary, but you literally will not know until you try. And the worst that's going to happen is you're going to maybe fail at that one thing and you're gonna learn. I feel like every failure is a lesson and an opportunity to understand even further what you are meant to do and what brings you joy and what brings you purpose and all these things. Because what if the thing that you've been like thinking about ends up not even bringing you that much creative fulfillment and you will never know until you try.
53:04And so I think it's just so important to root for yourself and just take a chance on yourself because no one's gonna like open that door for you. Yeah.
53:12Claudia Sulewski:Women often are conditioned to wait for that external validation. Like it starts in school. Like if I put my head down and work hard, the teacher will notice and call on me. And you get stuck in the cycle of needing external approval and validation to move forward rather than making your own destiny. And I think that's changing. Like I have a six-year-old daughter. I think her world and her relationship to validation is very different from what mine was. Mine was better than my mom's. So I think it's moving in the right way. But at the end of the day, to your point, like you have to root for you.
53:48Yeah.
53:48Claudia Sulewski:OK, last question is my favorite, which is if you could speak with your younger self, go back in a time machine, talk to younger Claudia, give her some advice. Yeah. What would you say? Oh, my gosh. I'd probably revisit like 19 to 21 year old Claudia and I would tell her to stop trying to be so perfect. It is like the least exciting version of yourself. Truly. When you're trying to force yourself to be in this perfect configuration and assume what others expect out of you, you are ripping and pulling like all the best and most interesting parts of yourself. I really hope anyone younger is truly hearing that.
54:28I know oftentimes like the thing that sets you apart can, you know, put people off in terms of like peers at school. And those are the nuggets. Those are the gems I'm telling you that are going to make you such a fascinating, interesting person and following those passions and those interests and leaning into all of that, the mess of like who you are. I just think there are so many like meetings or auditions where I just tried to please people.
54:57Claudia Sulewski:And that doesn't work. So you might as well be you. No, it doesn't. It's boring. Sorry. Being perfect. Boring. Boring. We're snoozing. Hard lesson to learn, though. I know. It really is. And it's a constant reminder all the time in the most like nuanced small ways. I mean, that is like a societal pressure, you know, certainly on women is to be like the perfect mom, the perfect partner, the perfect colleague, all these things. And it's so much more than that. Well, Claudia, congratulations on everything. And thank you so much for taking the time to sit down and chat with me today. I loved every second of it.
55:37Claudia Sulewski:I will let you go so that you can go work on your self-tape. But this was such a pleasure. I enjoyed myself tremendously and can't thank you enough. I couldn't feel more mutual. Such an honor. Thank you so, so, so much for asking me to be on here. This was so much fun.
55:59Claudia Sulewski:That was the founder of Cycler, Claudia Saluski. For more inspiring interviews with women like Claudia, head on over to secondlifepod.com where we have so many more for you to peruse. If you like today's show, please subscribe on Apple Podcasts or Spotify or wherever you get your podcasts. And don't forget to rate and review us. We love seeing you spread the word on social. And now you can tag us in your posts. We are at Second Life Pod on Instagram, Twitter, and Facebook. We always want to know who you're interested in hearing from on the show. So send in your request to hello at secondlifepod.com, or you can DM us on Instagram.
56:39Claudia Sulewski:I'm at Hillary Kerr. The show is at Second Life Pod. Our DMs are always open. I'm Hilary Kerr, and you've been listening to Second Life. This episode was produced by Hilary Kerr, Summer Hammeris, and Natalie Thurman. Our production assistant is Grace Ingram. Our audio engineers are at Treehouse Recording in Los Angeles, California. And our music is by Jonathan Leahy.
57:11Thank you.
From the publisher
This week, we are giving a second listen to our very special episode with Claudia Sulewski. Sulewski is the founder of Cyklar, a bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Sulewski’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancé, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers. Since Sulewski was on the show, Cyklar has officially launched in Sephora and gone viral on social media several times over.
Be sure to check our Instagram, @secondlifepod, for updates on our return date.



