The World’s First Sex Mattress Is Here

0:00Emily Morse: Can we talk about something that doesn't get nearly enough attention? How much our intimate health can change throughout our lives? Maybe you've noticed more dryness, irritation, or just discomfort during sex. Or maybe things just don't feel the way they used to. And whether it's perimenopause or menopause or postpartum changes, these things are incredibly common. But that doesn't mean you have to just ignore them. That's why I'm excited about something new from SkinGenuity called AIRS, Advanced Intimate Renewal Serum. And here's what's interesting. Ayers uses bioengineered growth factors and peptides designed to support intimate tissue health, hydration, and comfort.

0:37Emily Morse: Growth factors are proteins that help our cells communicate, and they're a really exciting area of science. And Ayers is completely hormone-free. Each box comes with 12 single-use applicators, making it easy to incorporate into your intimate care routine. And what I love is that we're finally seeing more innovation focused on women's intimate health because feeling comfortable in your body and enjoying intimacy and taking care of yourself shouldn't stop being priorities just because your hormones are changing. So if you've been noticing changes, this is something worth learning about. Check out Skin Genuity Ayers at shopsexwithemily.com slash Ayers.

1:14Emily Morse: That's A-I-R-S, shopsexwithemily.com slash Ayers. I'll put the link in the show notes too. Ultra running shoes are all about space. The space to go further, to feel better, to do something you never thought possible. And this space starts with ultra fit. Unlike traditional running shoes, ultra fit gives toes more room to move naturally. So every step is strong, balanced and comfortable. Whatever you're lacing up for, stay out there with ultra shop now at ultra running.com. That's A-L-T-R-A running.com. The bed is the main character in the bedroom. And where a lot of people are focused, you know, it's like the main character energy.

2:00Emily Morse: It is our bed and it's the star. And to think like, wow, this is so important to actually have people have intention. You're buying a mattress, maybe you're a new couple or, and you're like this. Choose one that's actually going to be supportive of your overall life. You can be good partners to each other because if you're not having great sex, because you've studied all the impacts of not good mattresses could have on our sex life. But if you are like, we are investing in this, we're buying this, we are making a commitment to our intimate, our sexual life. I just think it's such a powerful thing to be able to like offer people.

2:38Emily Morse: Did you know that for every extra hour of sleep that women got, they were 14 % more likely to have sex the next day? So maybe the secret to better sex isn't always doing more. Maybe it's getting more sleep. We talk a lot about desire and hormones and stress and communication and all the things that make sex better. There's something we don't talk about nearly enough, the atmosphere we actually have sex in. My guest today has spent more than 25 years obsessing over what happens when the lights go out. We both obsess over it, but we do it a little bit differently. Jack Delasio is a certified sleep coach and founder and CEO of Essentia.

3:18Emily Morse: It's an organic mattress company that he started after his own family's health challenges and it made him rethink what we sleep on. He's worked with professional athletes to improve performance and recovery. But here's what got me interested. We know sleep affects our desire, our energy, and our sexual health. But how much do we really know about how much the mattress affects our sex lives? Jack is a sleep geek and I'm a sex geek. And we started asking some pretty interesting questions about what happens in bed and in the bedroom. So Jack, welcome to the podcast. I'm so glad to have you here today.

3:55Very excited to be here.

3:57Emily Morse: Okay, Jack, this is your first sex podcast? It is my first sex podcast. Okay, fine. And I kind of feel it's like the proper evolution of this. I started with sleep and overcoming health challenges. Yeah. than sleep when it came to performance, whether it be sports performance. And now it's pleasure and happiness and all that. So sex is the natural evolution of where I need to be. Yeah, exactly. This makes sense. People, it's funny that sex is often the last thing that people are starting to think about. I mean, I think it's changing now because sex is part of wellness and longevity. But I love that we get to have this conversation because, well, yeah, I'm obsessed with sex and you're obsessed with sleep.

4:35Emily Morse: So this is perfect. But tell me this, how did you become so obsessed with sleep? Well, basically, it kind of rolled into, in this phase, I had some family members going through some health challenges, and their health challenges were being disruptive with sleep. So initially, it was just trying to find the right surfacing, the right environment that would allow them to be in a comfortable environment when they went through their challenges. the more I look into this, the more I kind of learned that sleep was actually part of the healing process, was part of the recovery process. So important for that recovery process.

5:12I never had an ambition to make a mattress. I actually don't consider myself a mattress company. It's a wellness company. It's a sleep wellness company because I'm obsessed with the performance of sleep and what it does for that individual, whether it be for performance, whether it be for recovery, how it impacts happiness and sex is part of happiness.

5:34Emily Morse: Yeah, exactly. I always hear people say like, I'm too tired for sex. And then I always tell people that exhaustion is one of the biggest killers, you know, of our desire killers. But what is happening biologically? We won't even get into the desire part, but what is happening biologically when we don't sleep enough? Like what is, what's going on? Like how does it affect our hormones and all the things? Oh, wow. Yes. Everything, everything. I was able to understand that, yeah. Sleep is that foundation. And when you get into that, we've seen through sleep studies, we see how, you know, hormone levels drop.

6:11That whole cellular deterioration, you're basically deteriorating yourself by not sleeping.

6:16Emily Morse: Okay. We're recovering and rebuilding ourselves by sleeping. And, you know, that's such a dynamic thing that's really happening. and about what I try to tell people is really be aware of your sleep. Try to really focus on, am I sleeping right? Am I getting my hours? Am I on set of sleep? Why? Because it's a game changer in everything. Game changer, yeah. And when it comes to the intimacy, it's, you know, if you're not going to be fully recovered, if you're not getting that REM sleep, you're not going to have the clear mind, you're not going to have that focus, and you're going to have that exhaustion.

6:54Yeah. So that exhaustion that you should be getting, you know, and there's not just the exhaustion and the unwillingness, but, you know, I would say on the male side, there's a performance side. Yes. Add stress, add anxiety, add fatigue. And now you're talking about performance things. Yeah, performance anxiety, arousal, agitation.

7:16Emily Morse: It's affecting all of us. Like, it's just amazing to me that this whole sleep thing, even just the conversations about sleep, it feels like it's still a pretty new conversation. I just feel like maybe like Europeans are like, we take the siestas or they take the nap in the middle of the day. We are so like productivity culture, get shit done. I'll sleep when I'm dead. And you just realize sleep is so foundational to our overall health and our overall wellness and longevity. And obviously, I'm so interested in it for our sexual health. but it just i mean this is why this is just so important that people could look at everything else they're doing like i'm eating right and i'm exercising but no i only get i'm a shitty sleep i sleep for three hours a night or four hours a night in a on a toxic mattress in a hot bedroom with a lot of noise it's like of course and that's i would always think it's probably the most one of the most important things you have to correct but we just ignore it like i feel like people come too late sometimes that's how foundational sleep is i've kind of realized that just because people are not conscious during sleep.

8:15They just think that nothing happens. They think sleep is something as simple as a word like sleep. They think it happens naturally. They think you're exhausted, you drop and you sleep, but none of those sleeps are not equal. It's just, it's a ticking time bomb. When is your, when is your time that you're grouchy, irritable to be around, no longer a good partner. And then obviously not a good intimate partner as well. So it is something that doesn't happen overnight. Bad sleep does not kind of get you after the first night. It's something cumulative. It compounds. It compounds and it's either going in the right direction or it's going in the wrong direction.

8:53Emily Morse: But let's talk about like sleeping together. Like is sharing a bed good for our sleep? What do you think about that? Can we share? It seems like there's so much stress around that. There's a growing trend on sleep divorce. Sleep divorce is a thing. We know this through customers, right? We know that people are getting separate bedrooms, separate beds. And, you know, I guess it's an interesting thing. I'm not so much into it, to be honest with you. I think there's always ways, but like every relationship, it's a little bit about compromise. So if you're both going to treat it as a sleep sanctuary and you're not going to have TV and you're not going to have the distractions, you're not going to work in bed and you're limiting your your bed to sleep and intimacy.

9:43Emily Morse: I always say sleep and sex, leave the bed, leave the TV outside the bedroom. Correct. So that you're, you're limiting that. But the reality is there is an argument to be made about the, about, about separating it. And, and here's what it is, is because the, again, the brain identifies that bed for sleep. Now you may identify this secondary bedroom as identifying for intimacy. So you may actually, brain may actually get aroused going into a separate bedroom specifically for sex. Because you're being intentional. Exactly. See, that's the thing is I feel like the more intentional we are and we focus on anything we're going to make, you know, if we prioritize, you know, buying a, buying a mattress that we feel really good about, or whether it's like a toy or laundry or going to couples counseling, like whatever we are focused on to help improve our intimate life and our wellness, we're going to pay more attention to.

10:39Emily Morse: So the fact that I call it the living apart together, the lat movement, but because sleep divorce sounds, I've heard about it too. It sounds like, oh no, it sounds like it's a bad thing. Like it's a negative thing, but the living apart or lat movement, I think is, it makes a lot of sense if you can't sleep with somebody, but then you have one place you're like, this is our room that we go into for sex and you're like, can make it the sexiest place ever. You're waiting in that room. You know what to expect, right? Exactly. People think that sleep happens naturally. People think that sex happens naturally.

11:09Emily Morse: Neither one do. Neither one do. They all take work. That's the thing is sleep and sex both take, I hate to say work, but it is work. They take your attention. They take focus. And to think that you're going to naturally have great sleep with somebody, you're going to naturally have great sex with somebody is really, you're really, people are really missing out. And that's where so much of the challenges have, which is why I was so excited when we met. So let's get back to our meet cute. I met Jack at a conference last year called Eudaimonia. It was a wellness, that's where we first met, right?

11:38Emily Morse: It was a wellness conference, which is an incredible conference in West Palm Beach. And there's a big showroom where people have like the latest and greatest longevity and wellness products and instruments and tools. And I met you, you had a big Ascentia display in your mattress and we headed off pretty quickly. And it seems pretty obvious now, but I asked you, I said, do you ever think about intimacy when you develop your mattresses? Have you ever thought about a mattress that focuses on intimacy and our sexual health? The conversation just flowed so easily. And you know what? Post-conference, typically, my team really takes care of all that.

12:23I'm there to support them. But we did hit it off. I followed up with you right away. Yes. We met up in LA. Exactly. Yes. So, so definitely it's, it's, it's, it's, um, um, it's a, it's an important conversation to have. It's a real conversation to have. I believe that sleep is the foundation to everything. And it's a, it's the foundation to building a proper relationship, mutual respect, open dialogue, and, and, and, and basically leading to that intimacy and sex and everything being great. The tool to me is sleep because it opens our minds to that, to that being there for each other. Right.

13:07Emily Morse: We have to sleep better to feel more arousal. We have to sleep better to feel more connection. But I want to know, like, did this ever come up? Like, is anyone ever like, Oh, I slept better or sex, but like, did it come up? It really has not to be honest with you. You get 25 years in people's bedrooms and their sex life never came up till now. You know, when we deal with our athletes, the couple comes in, but every single time the partner is there for the athlete. So it's always about him. It's always about him or her. Or maybe her. I don't want to say that, but it could be her. It's like they're looking for something to recover for performance.

13:43Right. Performance so they could be a better athlete. So it hasn't, you know, in our environment of pro athletes or dealing with people who are going through health challenges, it hasn't been a two-person conversation. There's always been a focus on one of the sleepers.

13:58Emily Morse: But this is why we're starting this now because Jack and I – Which is really exciting. This is so – you guys – I mean, really, so the thing you said is what would make a mattress great for sleep and great for sex was the conversation. I said, have you ever thought about doing this? Because I've been on this mission all these years. I thought, why do we, you know, you walk into a store and you buy like a mattress or you buy a bed frame or something, sheets. I'm like, why isn't anyone talking about intimacy when it comes to sex? So, and I've never seen a mattress that ever said this is going to be good for your sex life.

14:33Emily Morse: And so I said, we decided to make a sex mattress together and we did it. And I just am so excited. This is the first we're talking about it. People think you need to have coils and spring and bouncy for it to be good. Exactly. Coils are the complete opposite of what you need in a mattress. You do not need springs in a mattress. And I also don't believe you need them for intimacy in a mattress as well. No, we don't. We really are. One is you don't want to take effort out of the whole thing. Part of that play is to be an active play. So that's number one. Number two is I also engineer all of these products, the foam, every single layer.

15:12Emily Morse: You specifically are testing the foam. We have some here we can show you. So when we started having this conversation, I gave the thought into it. Okay, what do I want out of a sex mattress? So ultimately, I went to every single layer. And how does that have to define? Number one is I need to maintain the best sleep ever. Why? Because that's the foundation to this is that you're waking up refreshed. You're ready for intimacy. You're a good, respectful, engaged partner. You're not irritable. So all the things that make sex a possibility the next night, we have to cover through sleep. You have to keep those in there, right.

15:52Now, on the activity of it is maintaining, one, a cool surface, something that's able to permeate body heat. So when you're active, I want to make sure I have that thermal regulation so your body is able, constantly self-regulating. Once you've had sex and all that body heat has gone up, I want to make sure following that is we get rid of that body. We just cool. It's the cooling. We want the cooling down to happen naturally and really quickly so that after you've been intimate, we can go back to sleep.

16:22Emily Morse: You know, people, when I've told them, and it's been really dumb, this is actually the first time we've publicly talked about it. So welcome, everybody. You are the first. is that I thought people, when I say sex mattress, they think it's going to have all these bells and whistles swinging from the rafters. It's going to have like vibrator chargers, which it might in a next iteration. But this is really the foundation is incredible sleep, which we're already saying is foundation for your wellness. But then we've kind of made it so if you are more active, you know in your brain that you've chosen something that you're being intentional about your bedroom and about your mattress.

16:56Emily Morse: So it's the leverage. Well, some of the challenges were talking positions. Yes, positions. You're actually talking positions, right? And so in building this, we had to consider something that, you know, based on the position that you don't drive your knees down too deep. Right. But at the same time, if you're on your back, you're also getting comfort. Yeah. And then the flip side, when it's over with, that we're getting full pressure redistribution. So it's got to knock off a few different boxes. That was the, you know, the think tank process is like what, you know, had to think about all the positions.

17:26Oh, literally. And I wrote it. My first book was on positions.

17:29Emily Morse: I went through them. Okay, woman on top. Like, we do not want her knees to be sinking in too far so she can't actually get the lever. Like, this is where I geek out in all the positions on the body. So she has a stable base and a supportive surface. So, like, her knees aren't. Well, who's ever on? Yeah, your knees are sinking in and you don't have that leverage. I mean, for missionary, like, whatever. We're entry position. We went through all the doggy style, as we call it. But where can we have, like, support? Yeah, and leverage all of that. So you want something to push against your knees, but not be, yeah, or your hands or your neck or have the right kind of support.

18:02Exactly. And making these materials withstand all that. We're going to be able to do all these positions. We're going to be able to support every individual during those positions and make sure that there's no breakdown that's happening as well. Right. So there's there's a lot that goes into engineering products specifically thinking about, you know, the creative positions that we can have to have with that. But it was a fun project. Right. Was it your favorite project to date? Definitely. Yeah.

18:32Emily Morse: Mine, too. Just because after all these years, it's like there's stuff like obviously products I wanted to develop and things I wanted to do. but this one was like, feels like because the bed is the main character in the bedroom and where a lot of people are focused, you know, it's like the main character energy. It is our bed and it's the star. And to think like, wow, this is so important to actually have people have intention. You're buying a mattress, maybe you're a new couple or, and you're like this, choose one that's actually going to be supportive of your overall life. you can be good partners to each other because if you're not having great sex because where you've studied all the impacts of not good mattresses could have on our sex life but if you are like we're investing in this we're buying this we are making a commitment to our intimate our sexual life i just think it's such a powerful thing to be able to like offer people i i think that that alone like you said that that declaration that you've made this investment in your sex lives in your wellness altogether that alone is is is substantial and makes a connection.

19:36I love that.

19:37Emily Morse: And every night you're going in there, you're like, oh yeah, this is our, this is our, this is our room. This is our, this is our sanctuary for our intimacy. And I know you might have a TV in your bedroom, but I would love people to be like sleeping in sex. Right. But what about, we should also talk about just, I know all of your mattresses have, in a sense, you have the, have an EMF protection. We have technologies in our phone that protect our blood cell behavior. So the EMFs that come in, again, this is another segment where, you know, like I said, people disregard sleep. They think it happens naturally.

20:12What people don't see, they have a hard time kind of putting importance to. That's changing. It's changing for sleep. It's changing for sex. It's also changing for EMFs. People are starting to realize that just because you don't see the frequencies that are coming in doesn't mean it doesn't impact them. Then I came across a doctor in Switzerland who was really giving an evidence-based approach to the impacts of technology. Through dark field microscopy, we can actually see, we witness firsthand that your blood, basically through the erratic downloads of data signals, starts to cluster together.

20:49Cluster together what we call a Rouleau effect. It looks like a roll of coins. Your cells are stacking together like a roll of coins. and ultimately doesn't allow your oxygen to flow as freely as it would. So that was all the evidence we needed to say, hey, EMFs do have a direct impact. So we put in a protection in our foam. Our foam is made with quartz essential oils and latex.

21:14Emily Morse: Quartz, essential oils, latex, and they all have the EMF protection. And we have an EMF option in it because, again, we were really focused on making sure it had everything we wanted to have for that relationship. So both the relationship, the sleep, and the actions to be in full harmony. But ultimately, our quartz has a frequency which matches ours. It mirrors our frequency and it becomes a dominant frequency. So your cell phone signals, your streaming signals are allowed to come in, but they're guided. And because they're guided and they're mimicking our own frequency, it no longer has the Rouleau effect.

21:54It doesn't have the blood cells clustering. So that's -

21:56Emily Morse: And you've studied this as well. So we're not just saying that it's going to do it. That's the other thing. It's you have this data. Well, the whole thing is we're not just consumer facing. We've been tested. The most tested product out there. So everything we do is evidence-based. And even though it seems a little hard to grasp, you know, when we're talking about EMF and signals that you can't read, they have an impact. And we made sure that we had that on your mattress as well. I love it. That's what I thought. I was like, wait, we got all of the things. And the quartz and the essential oils, it just sounds sexy too.

22:26It is. It's all natural. It's all organic. It's all natural, all organic.

22:30Emily Morse: We have a ribbed latex top to the mattress, which is so luxurious and cool. It just feels great. It feels good. It has a purpose though. Let's talk about the purpose. It has a purpose. With the sex mattress, what was really important, the sex identity mattress, what was really important here is that I wanted to not do our original dome design. I maintained the dome design, but I changed the material substantially. I changed it to our Beyond Latex formula, which has the pressure redistribution, has that full support. But I wanted to bring in that cushiony specifically for positions. Yes. So positions came in mind on that one there.

23:10I wanted you to go through that surface a lot sooner during sex. So you get into the more responsive layers below as that extra support mechanism in the mattress. So that dome shape has a specific comfort slash performance need to it.

23:25Emily Morse: What positions were in mind? So in a missionary, when you have two people over, what ends up happening, we want to get to that responsive layer sooner. So you're not sinking in too deep and you're not cratering inside. We don't want anybody too deep. No one's sinking in, but you feel soft. That's the thing I want to say because I've had so many people, so many friends come over. So many people have been on a tour of my mattress. of my mattress. But they come over, they're like, they lay down like, oh, it's soft. No, it's not soft. It's supportive. Like that's what's so interesting about it. It's like you lay back and you feel held, but that it's redistributing.

23:57And that dome shape is still super high density. Yes. But it's delicate. It's soft. It really, you get into it and it really has that comfort layer, but is not overwhelming when it comes to supporting for any position as well.

24:13Emily Morse: That's great. I love it. I love all that stuff that it's like you distribute. Yeah, the dome shape, it relieves pressure and distributes weight evenly across different positions is what we're saying. I can't believe no one's ever thought about this before, too. Like we fucking did this, Jack. Like this is this is incredible. It's a year in the making. I know it's been a year. Like this is almost our year anniversary. And like I'm we are actually launching it at Eudaimonia conference. People can actually come check it out. This podcast will be coming out about then. It was unbelievable. Everyone I tell, it's like, what do you mean?

24:43Emily Morse: What? And then you think about it. It just hasn't been done. And then you're like. It hasn't been done. And it makes no sense. It hasn't been done. It makes no sense. It's like the key tool, the key feature in the bedroom, where everyone, you know, where everyone's go to, right? Right. It's our go to. And then again, when you elevate it and you're like, oh, I actually intentionally chose this, made this choice to buy this Sex with Emily by Essentia Master's because I care about our intimate life and I want to have like longevity in our relationship. What about the silent part? Like the, okay, we talked about no springs.

25:15Emily Morse: You are a hell no on springs, creeks, squeaks, which is also important because like people have kids down the hall, roommates or whatever the hell you don't want anyone hearing what's going on. Like, I hate that. I mean, it's been a long time since I've had a squeaky mattress, but no one wants that. You definitely don't want a squeaky mattress, which is obviously one of those first early signs that those mattresses fail. Time to be a new mattress. How often should people get a new mattress? If they're buying conventional spring mattresses, it starts to fail them within six months and not really tolerable.

25:45Six months? Yeah, it's not really tolerable within three years, but they typically only change them seven because no one wants to make an investment and then reinvest again.

25:54Emily Morse: Right. So while the question is when they should or when they do, national averages are they change them every seven years, but most people have started to regret that purchase by their third year. Really? How do people know that they're sleeping on the wrong mattress? Again, it has to be about that being conscious about your sleep and about that surface. And a lot of people aren't, right? So a lot of people only start to think about their mattress when they have pain points, not with their lack of sleep. And unfortunately, as people age, they also think that aging is at fault rather than their mattress.

26:30and partially so, but we have the tools available to us to kind of slow down that physical aging process. Yes. But, you know, getting the wrong mattress is basically the best way to age improperly.

26:45Emily Morse: Because of all the toxins, because of all the springs. It has the stimulants are there. So a conventional mattress, if you want to start talking about how they're built, a conventional mattress is polyester with a fiber filled, which causes allergens, followed by springs and toxic foams on top. And those foams are then, the industry works, the industry kind of is backed by pharmaceuticals, just like everything else. So, you know, 90 % of the mattresses out there have these phase changing chemicals in them. 90 %? Even the ones that say that they're like healthy and good for you or non-toxic they have it every mattress says they're healthy and good for you that's just marketing spin i learned that from you i was like i'm sure i had one of those mattresses that aren't you know people how do they get rid of that well because they're just headlines and most consumers don't read the substance they don't so everything's organic now yeah but yet it's not really organic it's not below the surface right they're not certified you know and and people kind of get frustrated that they have to do so much homework with it Where if it's certified organic, there's got to be CU numbers on there.

27:54And those CU numbers are verifiable where you can go on control unit and see if the brand on the mattress is actually reflected in the CU number. Because what a lot of these big companies do is they're buying it from other companies. They're buying components. So they're buying an organic component. They put these certifications on there, but it's not for the whole mattress. It's just for one component in the mattress. So it's actually, it makes it very exhausting. Think about it.

28:23Emily Morse: It's like, obviously, you spend so much more time, like you might buy a bag for the, you know, or you, like a purse or you're spending money on your clothes or your face or your skincare. But it's like the fact that it's so crucial to your health and longevity. Basically, it's a human behavior. Everyone, as they mature, as they go through life, eventually becomes a priority. When you're young, it's not a priority. because you can kick the can to later on and you go through different phases in life where these things become a priority. And a lot of it has to do with the environment. A lot of it has to do with financial decisions that have to be made.

28:58So there's a lot of elements that come into that and everyone's got to feel good about their purchase. So in fact, if that's not a priority, they'll justify why it's not a priority. But eventually someone will reach that point where they need to make improvements for health, for wellness, for relationships. And I've found that the common denominator has been sleep.

29:19Emily Morse: Yeah. And moving that needle on sleep really becomes a bigger tool than anyone could ever imagine. Yeah. I mean, I think we can all relate that just knowing how we feel when we don't get enough sleep, that to know that this mattress is actually helping you heal while you sleep. That I've been sleeping on now, we've tested it, created it. I've been sleeping on it now for about four months. And I can tell you that it is the most comfortable mattress, regenerating mattress I've had. I noticed that my like sleep score, my aura ring has gone up and everyone who's visited me has loved it too. But it's just pretty exciting because all the things, you know, I'm all about whatever we can do to hack and to have a better sex life.

29:59Emily Morse: And I talk about sexual intelligence or sex IQ a lot. And I, it's a, it's a way, it's sort of a way I developed talking about sex that helps people realize that just like fixing your sleep, fixing your, fixing or improving your sex life isn't just one thing. and there's not one quick fix. And so one of the pillars of sex IQ is health and your physical health, your mental health. Like this feels like getting a mattress is gonna be something that if you can improve your sleep or guarantee you're gonna have better sleep is really gonna help people. And so research has associated poor sleep with increased relationship conflict.

30:36Emily Morse: We already found that when you have more sleep, you have more odds of having sleep the next day. A small study of couples sharing a bed found approximately 10 % more REM sleep during co-sleeping than sleeping alone. And then there's also studies that suggest a relationship between sexual activity, orgasm, and subsequent sleep quality. So there's a lot of good stats. There's a lot of good stats. I'm actually, I'm really excited about this. I'm excited about the sex 11. I know it's going to work. I know it's going to work because we've put everything in it, right? So we've stacked everything in the right direction, including the intention.

31:15And people who are going to get on a sex with Emily bed, they're going in the right mindset for their relationships. We're setting the environment for their wellness and for that openness to happen. So pretty excited about where this is going to go. I'm excited too.

31:31Emily Morse: And I also say, going back to sex IQ, like our, our, our stress, like if we're stressed and exhaustion, like those are major breaks on desire. And I would, I would actually go far to say that the majority of people who are struggling with their sex life, it's usually has something to do with like stress and exhaustion, a really big problem for people's, for people's sex life. So, you know, and also we know that desire isn't spontaneous. It usually sexual desire is something that we respond to. So it's going to be a lot harder if we're just feeling, you know, exhausted, depleted. So just being able to say to people, like people know that they could participate, buy a mattress that's going to help them feel better overall is just freaking exciting.

32:16It's a great message to their partner as well.

32:18Emily Morse: I know, right? Maybe it's like a wedding present or an anniversary present. But we should talk about how people can, well, we're doing a better sleep study too. That's right. So that's something that I'm so fucking excited about because I can tell you, Jack, I know there's been a lot of sleep studies that you've done and they're so you've done them with all the best clinics and you've really worked hard on them. When it comes to being in my business for over 20 years, we don't prioritize sex studies or sleep studies or women's health. We're starting to a little bit more, but a lot of studies around sleep or even on sex have been done on men, which is interesting.

32:50Emily Morse: So we know that sleep matters for desire and mood and relationships, but we decided what would happen if we helped people improve their sleep and then actually tracked what changed over time. And so not just how well they rested, but how does good sleep affect their desire, their connection with their partner, their intimate life? How much more pleasure do they have if they're sleeping better? Well, when we get into sleep studies, we go deep. Yeah, so let's talk about this. This is not going to be superficial. When we did sleep studies for wellness and illness, we looked at recovery. When we did sleep studies with athletes, we looked at performance, agility, reflexes.

33:35We look at everything. So now we're going to look at sex. We're going to look at, we're really going to get, dive deep into that evolution of that improvement, that intimacy improvement, that happiness improvement, that better sleep, better sex, better relationship.

33:52Emily Morse: More pleasure. Exactly. We're doing a better sex sleep study. So let's talk about it. Like what we're hoping to get out of it. It's 20 weeks. That feels like a good time, a good amount of time. Like we're not messing around with this. No, no, this is real. You get the mattress, you still like sleep on your old mattress. You guys have this down. Yeah, we have this down. You basically, our baselines cover between eight and 10 weeks of baseline with your existing mattress. And we're going to be supplying everyone with Oura rings, the latest generation Oura rings. We get to see the dashboards behind.

34:26So during this whole cycle, the user will not be able to see their sleep stats. We're going to be monitoring everyone's sleep stacks, right? And so throughout that whole process, we're taking real long-term baseline. So we're able to, you know, identify the ups, downs, the cycles, timings, everything that changes and know that with a 10-week sample, how that compares to the 10 weeks where we're going to get them at a different level. because the second 10 weeks is everyone will be on the Sex With Emily by Essentia mattress, right? So that's going to be the new device that's going to elevate. It's going to introduce proper thermal regulation.

35:06It's going to introduce a non-toxic environment. It's going to introduce a non-allergen environment. And we see this, people transition from regular organic mattress to ours. We see performance differences. We see it out in sports. We see it, people with their health. we're going to see it with sex. Yeah. And that's the exciting part. We're going to be able to measure everything and see how that progression, you know, oftentimes from the onset, there's an improvement, but we're going to see sustained and constant improvement, which is that's the really interesting part.

35:38Emily Morse: That is really interesting. So we can measure, obviously, their sleep. I love the fact that they're in their bed, even their so-called organic mattress. And then we take out their mattress. They get the Sex with Family by Ascension mattress. They get their Oura Ring. And we are looking for participants for this study. So we're protecting people's privacy and their information. And this is the first we're announcing it. There's a limited group of participants from the sex with them in community. You guys purchased a mattress, but they're going to get it at a special rate. At a deeply discounted rate.

36:10Emily Morse: A deeply discounted rate. Plus they get the Oura Ring. Obviously everything remains confidential. So any of the stats is going to be all aggregated information. to that individual. We're not going to be posting any individuals. No, this is like, we're really using this because we are geeking out on this. Like I, this has been a dream of mine to be able to measure couples' sex lives and see what is actually moving the needle for them to have more pleasure. And we really believe like that when they intentionally decide we're going to sign up for a sleep, better sex, better sleep study, and they get the mattress and then they're also going to be working with your mattress.

36:48Emily Morse: but I'm also going to be providing some coaching for people, just a little bit to get you guys going with your mattress. So I'll be giving some tips. I'll be doing coaching sessions, sending some people, everybody in the study some information. We only have limited, is it 75 people? We believe it's 75 spots, yes. 75 spots. Couples, or I guess also people who are, we just want you to be intimate. Exactly. Be intimately active. Exactly. We don't care what kind of relationship you're in, but if you're having sex at a frequent rate that we can kind of measure, What our goal is, is to be able to see that your sleep, when you have the better sleep, you're also going to enhance your intimacy.

37:26Emily Morse: You'll have more pleasure. You'll feel more connection. And so, yeah, I mean, this is the cool thing is that we'll know which outcomes are measured versus like self-reported, opening, you know, coaching. And we have a lot more tools on the backend with Aura and collaborating with Aura. We have different information that you don't normally get on your dashboards. So at the end of this, you're going to get a lot more information and more insights on that general wellness, that body wellness. And we're also working in something for monitoring and managing how active someone is. And we'll be able to see how that, you know.

38:05Emily Morse: Yeah, you're going to have a new tag. Like it'll monitor tag that you had sex or you were intimate. Exactly. However you define sex. This is for serious participants, people who are willing to, people who are excited about everything we're talking about, about making commitments, your overall health, longevity, and your intimate life. So between Jack and myself, his team, my team, we're going to make sure that you are set up with better sex, better intimacy. That's our hope. Exactly. Well, that's why I'm here too, you guys. I don't mess around. This is my first product I've done in 20 years, like 20 plus years.

38:40Emily Morse: I've consulted on companies. I've helped start companies, but I've never actually had a product with my name on it. And so I'm just so honored to be working with you on this. This is going to be so exciting, you guys. Yeah, it's going to be awesome. So join us. Ask us questions for anything. Okay, I'm going to ask you the five quickie questions we ask all of our guests. So just don't ever think it. First thing that comes to mind. Jack, what is your biggest turn on? It's brains. It's the person that connects with people. Yeah. Yeah. Biggest turn off. I'm so open to people. I just rarely turn off.

39:09Emily Morse: I think you're pretty even. Yeah. Is there anything about people that you're just like, oh, can't hang with that guy or girl or anything? Nothing comes to mind. See? You're so good. Nothing comes to mind. That's good. Okay. What makes good sex? Giving. Love that. Something you would tell your younger self about sex and relationships. Be a little more open about it. Not be so reserved. It's something that is beautiful that should be talked about. What's the number one thing you wish everyone knew about sex? It is one of the most important things to your health and your longevity. Yeah. it's not just a form of enjoyment as much as it is.

39:44You get distracted by how great it is. Yeah. You don't understand how good it is for us.

39:49Emily Morse: So good for us. Connection, the oxytocin, all the things that happen for sex are important. Okay, Jack, this has been so fun. So there's a lot today, Jack, that we covered. And if people want to participate in this, we can go to the sexw.com slash sleep study. If they want to know more about Essentia, they can go to myessentia.com. we'll also put that in the show notes oh god i love this conversation when you feel more connected when you're more well rested you're going to have better relationships you'll be better in the boardroom the bedroom all the places so everyone you can find the link in the show notes you can find more about essentia we want you to join the sleep study but also just check out the landing page buy essential mattress i just feel like our my listeners are so are going to be so interested in this but you can also just buy the mattress and not participate in the sleep study but either way, go to our site, go to our shop, Sex with Emily site, go to the link in the show notes, find more about Essentia and Jack and the Sex with Emily by Essentia mattress.

40:44Emily Morse: This is going to change your life and your sex life and your sleep life. Thank you for being here, Jack. Thank you. And before we go, I want to make sure you know exactly how to be part of our Better Sex, Better Sleep study. I'm so excited for this, you guys. Okay. We're looking for 75 participants age 18 and older who are sexually active and interested in exploring the connection between sleep and sexual wellness. Whether you're single or in a relationship, you can participate. So here's the deal. We're going to track your sleep for 10 weeks on your current mattress, followed by 10 weeks on the new Sex with Emily by Essentia mattress.

41:17Emily Morse: And here's what's exciting. When you enroll, well, you're going to get the mattress at a significant discount. You're going to get an Oura Ring Gen 5 with a one-year membership, three exclusive live coaching sessions with me, which I'm excited about too, and special texts with sex and sleep tips and access to Emily AI. Enrollment is officially open and spots are limited. Just head to sexwithemily.com slash sleep study to learn more and secure your spot. That's sexwithemily.com slash sleep study. And if you're interested in the mattress, but you don't want to participate in the study, you can purchase it separately at sexwithemily.com slash essentia.

41:56Emily Morse: And if you want to watch my full conversation with Jack Delasio, head over to Sex with Emily YouTube channel. That's the Sex with Emily YouTube channel. We'll put this all in the show notes. And as always, thanks so much for listening and stay curious and prioritize your pleasure. Life is all about making decisions. Sometimes you make questionable ones, like buying a new TV that's too big for the wall because the electronics store employee was a little too good at their job. Then sometimes you make great ones. like protecting your home and auto with Progressive. You get customized coverage options so you can be sure you have the right coverage.

42:36Emily Morse: Get your quote today at Progressive.com. Progressive Casualty Insurance Company affiliates and other insurers. Not available in all states.

42:47You better think. Think about what you're trying to do to me. You better think.

43:07Free at heart. Libre, the original eau de parfum. Yves Saint Laurent.