First Look! 👀 Built for Movement: Inside Sweaty Betty’s New Flexible HQ with Craig White

0:00Particularly Sweaty Betty, yeah, because obviously I think this is more their sort of global HQ, being a British brand, although they're growing in the American market quite quickly. But yeah, overall, it's been fantastic. I think the team were only here probably two days ago discussing expansion models. and I believe there's a project coming through the studio in the next couple of weeks that we're exploring how we can just keep dialing up the workspace for them. I mean, that's like, there's nothing that says it's working more than just like, we're looking for more space. Yeah, yeah, quite. It's great just to see, and that's the point, right?

0:41You want them, great environment that allows them to thrive and the business to do well. Oh, exactly. No, that's our objective. 100 % yes, that's the goal, isn't it? is the ultimate reward for us yeah yeah too right that's well thank you what a brilliant introduction well let's let's head around the space see see what we've got and what spaces we've created and what the thinking was behind them how they're being used um any problems right it's always good to see it well sweaty betty here we are going into their head office in kings cross thanks craig again pleasure um empowering women through fitness and beyond see how that comes to real life i'm kicking off we've got this archway which is your favorite bit anyway so we won't just walk through it like no this is probably one of my uh design detail favorites uh for me personally i think it just really frames the space as you enter it yeah coming from the wolverine into the staff area uh and then breaking in uh to sweaty booty it just very subtly and subconsciously sets the tone after this phase with all the fluid, soft design details that we've walked through and just the way it sort of just steps in with a bit of an arc deco nod.

1:58Yeah. To me personally, it's a really beautiful detail. No, it is very nice and like you say, like the Wolverine, you can kind of see it behind us here. It's got that kind of masculine and more dark tone. yeah the hell um it's incredibly beautiful it's quite warm uh and the space it's um it's quite relaxing yeah and but then you come through to space being in it like it elevates the you know the light and the forms yeah just you know just bring up the energy slightly yeah no i love the soft the soft start it's perfect so here we are um wow it is it is truly like invigorating and you feel it in your energy can't you like oh like it's uplifting it's uplifting it's yeah definitely so we've got here so these are what this is probably one of the only uh enclosed uh meeting office spaces uh in the workspace um mainly used for obviously private meetings hr but again it was really important for us to bring in some of the design language So you've got this beautiful critical effects screening with the soft curves.

3:10So again, it's about movement and just form again with the curtains as well. So it can be completely opened up. You know, you've got, you feel like you're all connected. So even though it is a private, more serious space, it's still very much part of the main floor. still the language flows through and then we come to hear these pods you mentioned them before these are second life pods so these were it just so happened to be the perfect color or not quite uh so they were re uh sprayed and recolored um but uh they worked they worked for the team uh previously so something that yeah we we were asked and brought through nice which we We like the story of like, you know, Second Life is pointless, like wasting or just getting rid of if there is a use.

4:03Oh, definitely. But it's nice how they've been like Second Life, but reimagined. It's blending so beautifully they don't look Second Life. Oh, right. Which is great. It's great to see. And then this here is essentially. Yeah. So one of the biggest challenges for this was in the very center, because this is a circular floor, rotunda area. In the middle here, there is a big serviced duct, so it's the very dirty side of the office space. So for us, it's like, okay, how do we utilize this? How do we do this in a way that, you know, isn't more hard surfaces or exposing, you know, service access doors, but still allowing access if required.

4:48So again, this is where the the Kotan architecture came in. So we didn't want hard services. We wanted to bring in material, language material languages that were soft, warm, acoustically controlling, but still was easy just to open up, give them access to all the rails, the grid panels. So they can really just sort of rack out all their density of products. So it is the sort of the ugly aspect, if you like, you know, it's just loads of products, but all these products are super important but the teams can pull them out they've got all their mood boards uh visual planning it's all really accessible with ease but can be beautifully screened off uh if needed and like you say if it was doors i'd feel a bit it becomes a bit heavy and then the acoustics and you know for the members of the team and the staff that sat on the end of the runs uh the desk runs you know having those softer material languages it's it's a very small detail but it's a really important one yeah it just makes the space feel warmer more relaxing to work in rather than just having hard harsh surfaces everywhere no i can totally totally see that and it's also also like kind of opens up more than yeah than a um than a door exactly 100 yeah yeah yeah yeah so if all the curtains will pull back the space just completely opens up and then this space here is this a yeah meeting team this is like big planning the heart of the team you know they've got the different uh desk runs either side so again they can all pull together come together um they can have obviously meetings things uh they've got all their product runs out so they can yeah really deep dive into any aspect that they're working on at that time it's really nice like the touch of color because it brings you to this like focal point but yes the space as you can tell is like very neutral very soft and then you kind of got this yeah central like kind of spine a little bit that's really important for us because we didn't want to over design in terms of the color palette uh keeping it on brand but very focused like you say um so it really does you know almost color the color itself zones the space uh rather than trying to put it everywhere and where did the choice of color come from that wasn't for me it was very much a team process uh led by the brand yeah so it is again those um softer tones um that were coming through from the brow i think obviously the brand uh heritage color is that sort of uh sort of vivid orange or almost red uh so it's just bringing that in but not overusing it because that can be quite a powerful overpowering color yeah um so yeah just very soft softly down softly down here uh with some softer tones around

7:57Thank you.

8:27Thank you.

8:57Thank you.

9:53I think this is more their sort of global hq um uh being a you know a british brand um although they're growing in the american market quite quite quite quickly um but yeah overall it's been fantastic i think in like the team were only here probably two days ago discussing uh expansion models uh and i believe there's a project coming through the studio uh and then it's a couple of weeks that are exploring how we can uh yeah just keep uh dialing up uh the workspace for them i mean that's like there's nothing says it's working more than just like we're looking for more space yeah yeah quite yeah so it's great just to see and that's the point right just you want them great environment that you know allows them to thrive uh and the business to do well oh exactly no that's that's our objective 100 % yes that's the goal isn't it is the ultimate reward for us yeah yeah me too right that's well thank what a brilliant introduction well let's let's head around the space see see what we've got and what spaces we've created and what the thinking was behind them how they're being used um any problems right it's always good to see it well sweaty betty here we are going into their head office in king's cross thanks craig again um empowering women through fitness and beyond see how that comes to real life i'm kicking off we've got this archway which is your favorite bit anyway so we won't just walk through it like no this is probably one of my uh design detail favorites uh for me personally i think it just really frames uh the space as you enter it yeah coming from the wolverine uh into the staff area uh and then breaking in uh to sweaty booty it just very subtly and subconsciously soaks the tone you have this face with all the fluid soft design details that we've walked through and just the way it sort of just steps in with a bit of an arc deco nod yeah to me personally it's a really beautiful detail no it is very nice and like you say the Wolverine you can kind of see it behind us here it's got that kind of masculine and more inductive it's a dark tone yeah the hell um it's incredibly beautiful it's quite warm um uh in the space it's um it's quite relaxing yeah and but then you come through this way being in it like it elevates the you know the light um and the forms yeah just you know just bring up the energy slightly yeah no i I love the soft, the soft start is perfect.

12:30So here we are. Um, wow. It is, it is truly like invigorating and you feel it in your energy, can't you? Like, oh, like it's uplifting. It's uplifting. It lifts, yeah. Definitely. So we've got here. So these are what, this is probably one of the only, uh, enclosed, uh, meeting office spaces uh in the workspace um mainly used for obviously private meetings hr uh but again it was really important for us to bring in some of the design language so you've got this beautiful critical uh effects uh screening with the soft curve so again it's about movement and um just form uh again with the curtains as well so it can be completely opened up you know you've got you feel like you're all connected so even though it is a private uh more serious space uh it's still very much part of the of the main floor yeah there's still yeah there's still the language flows through and then we come to here these pods you mentioned them before these are second life pods so these were it just so happened to be the perfect color or not quite uh so they were re uh sprayed uh recolored um but uh they worked they worked for the team uh previously um so it was something that yeah we we were asked and brought through nice which we like we like the story of like you know second life is pointless like wasting um or just getting rid if there is a use oh definitely but it's nice how they've been like Second life, but reimagined.

14:09It's blending so beautifully. They don't look second life. Oh, right. Which is great. It's great to see. And then this here is essentially. Yeah. So one of the biggest challenges for this was in the very center, because this is a circular floor, rotunda area. In the middle here, there is a big serviced duct. So it's the very dirty side of the office space. so for us it's like okay how do we utilize this how do we do this in a way that um you know isn't more hard surfaces or exposing you know service access stores but it's still allowing access if required so again this is where the curtain architecture came in so we didn't want hard services we wanted to bring in material language material languages that were soft warm acoustically controlling but still was easy just to open up um give them access to all the rails the grid panels um so they can really just sort of rack out all their density of products so it is the sort of the ugly aspect if you like you know it's just loads of products but all these products are super important but the teams can pull them out they've got all their mood boards uh visual planning it's all really accessible with ease but can be beautifully screened off uh if needed and like you say if it was doors it'd feel a bit it becomes a bit heavy and then the acoustics and you know for the members of the team and the staff that sat on the end of the runs uh the desk runs you know having those softer material languages it's it's a very small detail but it's a really important one.

15:52It just makes the space feel warmer, more relaxing to work in rather than just having hard, harsh surfaces everywhere. No, I can totally, totally see that. And it's also, also that kind of opens up more than a door. Exactly, 100%. Yeah, yeah, yeah. So if all the curtains will pull back, the space just completely opens up. And then this space here, is this a yeah missing team this is like big planning the heart of the team you know they've got the different uh desk runs either side so again they can all pull together come together um they can have obviously meetings uh they've got all their product runs out so they can yeah really deep dive into any aspect that they're working on at that time it's it's it's really nice like the touch of color because it brings you to this like focal point but yes the space as you can tell is like very neutral very soft and then you kind of got this yeah central like kind of spine a little bit that was really important for us because we didn't want to over design in terms of the color palette uh keeping it on brand but very focused like you say um so it really does you know almost color the color itself zones the space uh rather than trying to put it everywhere and where did the choice of color come from uh that wasn't for me it was very much a team process uh led by the brand yeah so it is again those um softer tones um that were coming through from the brow i think the obviously the brand uh heritage color is that sort of um sort of vivid orange or almost red uh so it's just bringing that in but not overusing it because that can be quite a powerful overpowering color yeah um so yeah just very soft softly down softly down here uh with some softer tones around