First Look! 👀 The Secret Sauce Behind the World’s Best Workspaces

8 Jul 2025 · 6 min · 3 chapters

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In short

How designers create “world’s best workspace” experiences using psychological cues—especially finishes, lighting, spatial exclusivity, and scent—to influence mood, energy, and belonging.

Guests/backgrounds

Two interior-design professionals discuss personal experiences and client work. One grew up feeling intimidated in a hotel, then became obsessed with interiors (especially bathrooms) and sensory details like finishes and fragrance. The other is a fragrance/essential-oils advocate and has helped clients add scent to offices and lobbies.

Key claims

Scent and sensory design change perception instantly; offices can use seasonal fragrances; “less can mean more” via exclusivity; sharp angles/cold materials feel aggressive, while softer curves feel welcoming.

Notable examples

Hotel with high-end gold gilding and chandeliers; boutiques with minimal stock and no visible price tags; offices using chamomile/lavender (calm) and lemon/citrus (energize).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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The Power of Space and Fragrance

0:45 to 2:18

Discussion on how the design of spaces, particularly bathrooms, influences perceptions and emotions.

“I know it sounds weird, but even in people's houses, I love their bathroom choices.”

Psychological Impact of Design Choices

2:18 to 4:00

Exploration of how design elements like finishes and layout can create feelings of intimidation or exclusivity.

Manipulating Space Through Design

4:00 to 5:36

Insights into how design elements such as colors and shapes affect the atmosphere of a space.

“So it's that psychological aspect that they think about as well.”
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Transcript

Automatic transcript. May contain errors.

0:00I remember going to a hotel with my mum and dad and my brothers and I remember looking around the hotel and I remember feeling like I was very intimidated in the space and that the space was not for me. so it was basically like you don't belong here it made me feel intimidated so I always thought that was a really interesting superpower that the designer has is that they can make someone feel like a certain way in the space um and that was when I was quite young um that I felt like that and from there I became really interested in interiors I would basically every interior I went into any shop any hotel any house I would be that snoopy person and go yeah exactly really is that your choice um but yeah I would actually always go to the bathroom it's a weird thing that I did I always just go like in a restaurant I would go to the bathroom first because I wanted to see what it looked like um and what finishes they used and then from there my love for interiors It's just grew and grew and grew.

1:14I am with you on that, though. I know it sounds weird, but even in people's houses, I love their bathroom choices. It helps you a lot, doesn't it, when you love someone? Because I feel like everyone can do their front door and their hall and their lounge and, like, communal spaces, like, nice. But when it comes to bathroom choices... Like, wow, you present your bathroom, how does it smell? Fragrance. Fragrance and the baby. Oh, obsessed with fragrance. Yeah, me too. I'm a huge fragrance person. I think I told you before. like my team know that whenever I go into an office building lobby or any kind of restaurant I always like smell the space and it actually changes your possession of it because you have this instant like oh that smells really lovely and all of a sudden you either feel like really relaxed or you're really high energized just by the fragrance and the senses that you have around you i'm actually with you on that i'm like quite obsessed with essential oils and different fragrances like chamomile lavender like calm you down my lemon lemon and citrus fruits that pick you up yeah exactly get you going energize yeah i think i think it's a bit of like a hidden thing that we need to do in offices oh 100 so a lot of offices are doing in now um we've had clients who have asked us to help them with sense for their spaces um and it's really something that's that's quite fun to be able to do is that you could also do it with the changing seasons so you have different sense for different seasons that give your team a different response to their interior because it feels different you know it gives you a different kind of energy or um feeling you have actually done that yeah so we've done we've done something like that before for a client yeah and i think it's becoming quite common now because you want your brand to not just be what you see it's what all the auxiliary senses that you want to be able to entice as well yeah yeah oh that's cool anyway so you're in this hotel and you were intimidated yeah so i was in this hotel and then i was really intimidated because and i think it was just the finishes that they used the designer was very clever with the finishes because it was obviously aimed for adults it was not really aimed for children and the kinds of finishes that they used were very high end lots of gold gilding big chandeliers it makes you feel very out of place if you're a young child and you bang your trainers in your jeans is intimidating a good feeling to have i think in some places yes i think certain you know certain brands only want certain people coming in with a certain you know money or whatever it is um and that's an extension of your brand it's you know like when you go into boutiques and mayfair they have very little stock in their shops and there's a reason for that it's psychological advertising so you only have a few products but your your space is quite generous So you're showcasing one product in a very large interior that's immediately making you think this is an exclusive product.

4:26So it's that psychological aspect that they think about as well. So you feel quite intimidated because if you go into that shop, there's only three items that you can look at. And then you have to try and make conversation with the salesperson and be like, I actually can't afford this. Okay, bye. And everyone's looking at you, looking at your price tag. shake that well there is no price tag because it's that exclusive and then they just assume you have the money but yeah it's interesting how space yeah exactly less can actually mean more in terms of make you feel that way because it's it's just clever design using lighting using fragrance using materials to make one feel sometimes intimidated sometimes welcome yeah and colder materials and harsh colors and colder colors and angles and all that kind of thing as well like how you manipulated the space and are there lots of curves and it's obviously softer it's more inviting as soon as you start introducing quite sharp angular elements it's quite aggressive and can be seen as quite harsh all that whole that masculine yeah exactly it's just deep isn't it it is there's like a whole can of worms there unless you could just open up

From the publisher


Successful design is an offering that’s made to every one of our senses - an attempt to create an experience that evokes feeling. In the latest episode of Space by Stansons, host Guy Stanley welcomes Susan Bold, Design Director at Echospace, for an exploration into the fascinating intersection of design, culture and psychology in the interior design space. 

What You’ll Learn

  • What the psychology of space is and how it shapes user experience
  • How cultural differences add nuance to design approaches
  • The value of maintaining boutique agency culture while scaling for growth 
  • How teaching experience transforms leadership approaches in design teams
  • Why successful workplace design requires balancing brand guidelines with holistic space psychology
  • The critical importance of combining technical knowledge with on-site practical experience in interior design
  • How budget considerations and labour costs fundamentally impact design possibilities across different markets


As the Design Director at Echospace, Susan Bold brings a wealth of international design expertise from South Africa to London's dynamic interior architecture scene. With a background in interior architecture and experience across hospitality, commercial, and educational design sectors, she has successfully managed projects for major international brands while maintaining a boutique, personalised approach to client relationships. Prior to joining Echospace, Susan ran her own design studio in South Africa, co-managed an art gallery, and taught design, developing a comprehensive understanding of both the technical and psychological aspects of space design. Her unique perspective on bringing vibrant South African design influences to the more reserved UK market offers fresh insights for design professionals looking to push creative boundaries while maintaining commercial success.


If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts and Spotify. Instructions on how to do this are here: https://www.fame.so/follow-rate-review 

Episode Highlights

  • [00:00] Intro
  • [01:35] Susan’s Magic Moment: Choosing Interior Design  
  • [04:28] Designing for the 5 Senses & New Approaches   
  • [09:07] Designing In South Africa & Opening an Art Gallery 
  • [11:53] Bringing South African Design to the UK & Culture-Forward Design
  • [14:40] What It Means to Bring a Brand to Life  
  • [17:39] Biggest Design Challenges in the UK 
  • [19:48] The Echo Island Approach to Building Design Teams 
  • [23:31] The Worst Thing About Working with Big Brands? 
  • [25:25] Big Brands vs. Boutique Brands: What’s Right For You? 
  • [26:54] The Teaching Approach & Advice to New Designers  
  • [35:28] The Next Big Thing for Susan: Fashion Houses & More   
  • [46:42] Susan’s Recommendations & Closing Thoughts 



Episode Resources:

Susan Bold on LinkedIn: https://www.linkedin.com/in/susan-bold-24351238/ 

Echospace on LinkedIn: https://www.linkedin.com/company/echospace-limited/ 

Guy Stanley on LinkedIn: https://www.linkedin.com/in/guystanley 

Learn more about Stansons Group Ltd. here: https://stansons.co.uk 

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