In short
Bending Spoons’ rise via serial acquisitions and whether its “buy/strip/milk” model is genius or a leveraged “cigar butt” disaster. The hosts compare it to Berkshire Hathaway and Constellation Software, argue it’s closer to private-equity-style cash extraction, and debate sustainability of cash flow, debt, and opaque accounting.
Guest backgrounds
No guests are named; the episode is hosted by Adam Schwab and Adir Shifflin. They reference outside commentators and sources (e.g., Evan Armstrong’s analysis; Financial Times skepticism; Wall Street Journal/Financial Review quotes; TechCrunch IPO details).
Key claims
Bending Spoons bought 50+ companies (Evernote, Vimeo, AOL, WeTransfer, etc.), turned founders into billionaires after IPO, and uses centralized staff plus layoffs and price hikes to drive high margins and net revenue retention (~94%). Critics argue organic growth is modest (13% in 2025), debt is heavy (interest wiping out EBIT), disclosures are limited, and the model may degrade as customer bases churn.
Notable examples
Evernote (peak $1.2B, later acquired for $200M; headcount allegedly cut 300→60); Vimeo IPO pop; Tractive (pet GPS; ~40% growth; acquisition details withheld); Constellation Software as the better “buy/build/hold” comparator.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroducing Bending Spoons
0:08 to 0:31
Discussion on the rise of Bending Spoons and its obscure origins.
“Adir, our audience just loves our deep dive.”
Acquisitions and IPO Success
0:31 to 1:20
Overview of Bending Spoons' acquisitions and IPO success, including share price movements.
“The first time I heard it, I thought it was an Uri Gella reference, but it's not.”
Failed Startups and Grit
1:20 to 2:14
Examination of Bending Spoons' origins from a failed startup and its founders' grit.
“Shares immediately assort 40 % on Deboe about a week and a half ago.”
Bending Spoons' Unique Business Model
2:14 to 4:19
Analysis of Bending Spoons' approach to acquiring and operating businesses.
“They really gained a public attention in 2023 after buying Evernote for US$200 million.”
The Ethos of Bending Spoons
4:19 to 6:10
Discussion on the philosophy behind Bending Spoons' strategy and its implications.
“And then it's then this narrative that they tell is, and then we started buying businesses,$40 billion.”
Comparing Strategies with Elon Musk
6:10 to 7:48
Comparison of Bending Spoons' strategy with Elon Musk's approach to managing assets.
“And that's buy legacy assets that are poorly managed, lay off staff, raise prices on existing customers, then milk the cash cow until it runs dry, which is not that different to what you just said.”
Red and Green Flags of Bending Spoons
7:48 to 9:40
Exploration of the potential risks and rewards in Bending Spoons' business practices.
“And that was actually what made me really have some doubts about this whole.”
Phases of Growth and Ambition
9:40 to 11:21
Discussion on the phases of growth for Bending Spoons and their ambitious goals.
“If you get the sports car, this ain't a sports car.”
Expansion into Larger Acquisitions
11:21 to 13:15
Analysis of Bending Spoons' transition from small to large acquisitions and its implications.
“in maybe 2022, you'll correct me if I'm wrong, but what they decide is we did this stuff and we did it little and we think it went really well.”
Financial Performance and Future Prospects
13:15 to 14:00
Overview of Bending Spoons' financial performance and future growth prospects.
“They've got 800-odd people centralised in Milan, presumably experts at all.”
Show all 25 chapters
Revenue Growth Amid Layoffs
14:00 to 18:06
Exploring the paradox of revenue growth while significantly reducing staff.
“When we say fire people, I think Evernote went from 300 people to 60.”
Warren Buffett's Investment Philosophy
18:06 to 22:46
Comparing Bending Spoons' strategy to Warren Buffett's evolving investment philosophy.
“So these guys are kind of old Buffett, not new Buffett.”
Bending Spoons' Acquisition Tactics
22:46 to 28:00
Analyzing Bending Spoons' approach to acquiring and integrating new businesses.
“So when they buy these businesses, they have this internal rate of return target.”
Debt and Interest Challenges
28:00 to 29:05
Discussing the implications of high debt and interest payments on business operations.
“But there's a lot of eye here because I've had to use a lot of debt to buy this up, as we said.”
Comparing Acquisition Strategies
29:05 to 30:25
Analyzing the acquisition strategy of Bending Spoons versus successful historical examples.
“It was ABC and he was an incredible businessman.”
Lessons from Failed Acquisitions
30:25 to 32:08
Sharing personal experiences with failed business acquisitions and their lessons.
“Well, at least your businesses were connected.”
Debt Retention and Business Valuation
32:08 to 33:55
Debating the risks associated with retaining debt and its effect on business valuation.
“So the debt's a problem because the problem is this.”
The Importance of Hard Assets
33:55 to 35:27
Discussing the risks of acquiring digital businesses without hard assets.
“No one's going to be a Berkshire Hathaway because it's Warren Buffett and Charlie Munger being, you know, like the Tiger Woods and I don't know who the other equivalent is, Roger Federer of their sports, right?”
Transparency and Financial Analysis
35:27 to 36:58
Critiquing the lack of transparency in financial reporting and cash management.
“So on the plus side, one great winner might save them.”
Strategic Business Models in Acquisitions
36:58 to 39:58
Contrasting different business models in acquisitions and their implications.
“Like these guys clearly aren't complete idiots.”
The Role of Digital Marketing
39:58 to 42:02
Exploring the significance of digital marketing in e-commerce success.
“I think Constellation is an unbelievable business.”
Marketing Strategies and Ideological Views
42:02 to 46:36
Discusses the importance of digital marketing in consumer business acquisitions and critiques the ideological stance of Bending Spoons founders.
“Booking.com, one of the best e-commerce businesses, probably the best e-commerce business in the world after Amazon, is no coincidence, the best paid marketer in the world.”
Financial Insights of the IPO
46:37 to 48:39
Explores the financial implications of Bending Spoons' IPO, discussing cash flow and shareholder equity.
“Did the founders take money off the table as part of this IPO?”
Challenges and Risks of Bending Spoons' Model
48:40 to 50:42
Analyzes potential risks associated with Bending Spoons' business model and the impact of market conditions on their sustainability.
“Again, it costs not investment advice, but this is my personal view.”
Legacy Companies and Market Evolution
50:43 to 52:47
Reflects on the sustainability of older tech companies like AOL and the evolution of newer companies in the market.
“would be able to keep increasing their prices.”
Transcript
Automatic transcript. May contain errors.0:00I'm Adam Schwab. I'm Adir Shifflin. And this is The Contrarians with Adam and Adir.
0:08And we are back, episode 222. Adir, our audience just loves our deep dive. So we've got a really good one today. We've got a random business that I reckon, if you go back a year, maybe 1 % of this audience would have heard of Bending Spoons. I think you would have heard of it because obviously you're very much in this space, but it was really just an unknown business until recently, right? Definitely. Well, the name is unforgettable. The first time I heard it, I thought it was an Uri Gella reference, but it's not. I mean, how's the Italian guys going to know Uri Gella? It's Italian business, I think based in Milan or something.
0:42So it's actually a Matrix reference, which I don't think makes it any less weird, but I would say the name is less weird than the business. It's a very weird business. It is a weird business. So the Lime Bay Spending Spoons is a bizarre concoction of more than 50 acquisitions, including very recently AOL, Eventbrite, obviously, which is the event invitations business, WeTransfer, which is a big business, Evernote, one of its first acquisitions, Vimeo, which was the YouTube competitor. It went public last week. It raised 2.4 billion Australian for investors. Shares immediately assort 40 % on Deboe about a week and a half ago.
1:25And this turned the four Italian co-founders into instant billionaires. Bending Spoons actually, he's going to do some quick background on the business for you to sort of dive deep into its workings. You know, the share price has beat a hasty retreat since it popped to$40. It has. I'll go into that in a second. But it's still a pretty highly valued business. So it was born out of a failed startup called Evertail. Have you heard of Evertail? I've heard of it only because of this company, Bending Spoons. I think when you say a failed startup, they ticked that box thoroughly and no one would have ever heard of it if not for Bending Spoons.
2:01They raised a million dollars from US million dollars for investors. Within three years, the business had failed. But this just shows the power of grit, really. So these Ferrari's co-founders took the remaining US$40 ,000. They still have left. They spent that$40 ,000 acquiring mobile apps, aiming to build the perfect operating machine. They really gained a public attention in 2023 after buying Evernote for US$200 million. Evernote was worth that$1.2 billion at its peak. Do you remember how big Evernote was? I remember how big it was. Like the founders, I forget the name of the founders. It might have been, I think it was like maybe a Russian Jewish immigrant or something like that that founded this business.
2:41It was like this was the poster child for startups for a while or one of them. Like this was a big, big, sexy business. I remember one of our late-stage co-founders, Josh, used Evernote. I never understood it. I just used Notes in my iPhone. I never understood why people subscribed to this Evernote thing. It never made any sense to me. But anyway, it was worth$1.2 billion at one point and then eventually dropped it. A couple hundred million this went. Obviously, Bending Spoons bought it. So if you look at, as you said, Bending Spoons' share price has dipped. It obviously jumped straight after IPO.
3:15It hit$33 billion at one point. but it's actually down to 23 billion now, which is still pretty staggering, given this business is worth 2.8 billion like two years ago. For a business that's not, we're not talking like a AI business here. This is just like a business that buys, failed other businesses. So it's really bizarre. We should think about, I mean, one of the biggest questions is what the heck sort of business actually is this? Now, I would, the first thing that, I think it's a business in three acts. The acts are not discreet. They kind of overlap. Where I'm going to go with this is on the one hand, this is the closest company that might genuinely lay claim to being a Berkshire Hathaway replica.
3:59I knew you'd say this. I disagree, by the way. But it has got some very stark differences. I thought this was the most fascinating thing. This is these four founders, is that right? Three, four, whatever it is. I think it's four. Yeah. So they try this startup. It bombs. They've got$40 ,000 left. And then it's then this narrative that they tell is, and then we started buying businesses,$40 billion. Now that seems like a bit weird, right? And so I started looking into, like, how do you get your start? The first thing they bought was like this crappy little mobile app for$10 ,000. Yeah. And basically just milked the hell out of it, like adjusted it.
4:49And suddenly they've got this free cash flow machine. And then they spend the next few years using their own capital. Well, it's kind of investor capital, but it's what they have left. Because they can't raise any additional money. and they just go and buy like one little thing after a little bit of a bigger thing and a bigger thing and you know they kind of bought themselves a nice little machine buying these businesses not very big turning them into cash flow businesses that was kind of their act one that i would say and if that is all they would have ever become that in itself would have been a pretty great story absolutely founders pivoted after failing to build their own product and i read one quote I think I read this actually, I think in the Wall Street Journal or the Financial Review or some one of those kind of mainstream publications where the founder, one of the founders had said, what we kind of decided is when you start a business, you need a huge amount of luck to see whether it's going to actually become something or not.
5:54But when there is an existing business with existing demand and you just have to operate it you need much less luck and we back ourselves as operators not necessarily as just being lucky and so i'm paraphrasing a bit but i think that was the fundamental ethos but in how they pivoted especially not a bad ethos so one of my favorite silicon valley writers evan armshaw i'm actually read evan he writes something called the leverage and he has some really great insights uh so kate donham put me on to him um and he basically said that Bending Spoons essentially run a private equity version of Elon's Twitter playbook.
6:28And that's buy legacy assets that are poorly managed, lay off staff, raise prices on existing customers, then milk the cash cow until it runs dry, which is not that different to what you just said. Well, except Elon has got some other parts of his playbook, because I don't think that playbook has gone tremendously well, considering most of what he is doing is burning huge amounts of cash associated with the artist formerly known as Twitter, as I call it. Well, he then added the AI thing. But if you look at the original Twitter playbook, it was these guys are burning all this cash. Let's just sack everybody, keep 20 % of the staff, exactly what Bending Spoons do.
7:03And there's still this legacy rump of customers on there. So that's very much what they do. The goal of Bending Spoons is to hold it forever. They're not trying to fix these things up to resell. They build their model to keep acquisitions on life support for as long as possible. Armstrong noted, if you don't look too closely, the top five numbers are impressive sounding. Revenue went from 380, these are all US, Revenue went from$3.7 million in 2023 to$1.3 billion in 2025. Adjusted operating margin is 47 % and climbing. Revenue per employee is$2.57 million, one of the highest in non-AI native software.
7:34And they run by, and this is one of the alleged secrets, also I'll talk about this a bit more in a minute. They run by a central team that allegedly is so selective at high, 286 people out of roughly 800 ,000 applicants last year, a 0.04 success rate. And that was actually what made me really have some doubts about this whole. That's clearly investment banking dross to try and sell this business, obviously. If you look at 0.04, that's actually not a different – I think most tech businesses would have a similar acceptance rate because you could put a job ad out and you're always going to get a heap of applicants, and most of which apply for lots of different roles, knowing they're never going to get them or reapply for roles or have IR-driven applications.
8:12The fact that they're advertising this as that biggest selling point where we only accept 0.04 amount of people, that's the biggest red flag almost out of all these red flags, if you ask me. So one argument about this is business because I think there's a lot of red flags. There's a couple of green flags. There's a couple of, I don't know what you'd call them, like flags that obscure the entire company because they don't give you enough information. But this is how I think about this. If you spend 10 years, lots of people and lots of money, building an amazing sports car and drive it up to the top of a very tall mountain and then when it gets to the top of the mountain, you say, now what we're going to do is get rid of the driver and also the engine and send it down the mountain and it's very steep.
9:03The question is, is that still a fast car or not? And like it definitely is on the way down the mountain, but when you get to the flat part, it might run out of steam at some point in time. Well, I think the better analogy, I think it's almost perfect, analogy here is they bought a second-hand old Datsun really cheaply. They then tugged it up to the top of the mountain, refused to invest in the Datsun, refused to put a new engine in it, and just pushed it down. They said, oh, look how fast this Datsun's going. This is an amazing Datsun. And then, as you said, bang, it hits the bottom, runs out of new customers, which essentially we're going to get to.
9:39So I think that's the perfect analogy. If you get the sports car, this ain't a sports car. This thing's a crappy old Commodore VN. That's an interesting question. So that's why I say to you it's a story of kind of three phases. So the first phase is we're doing this stuff with little businesses and it's working well and we're generating a lot of cash. And then these are four very ambitious people. I think it's incredibly impressive that they're coming out of Milan. Yeah, absolutely. I mean, you know, Milan is like, you know, Americans tend to underestimate anything that happens outside the U.S.
10:10or maybe outside five cities in the U.S. But Milan, like it is a very dynamic city. It's one of the global centers of the fashion industry. It has incredibly generous tax treatment. And so like this is not a nothing place. This is a real place, but, you know, they've come out of Milan. It's a long way from the epicenter of where these tech companies have been built and grown. And so what happens is they get to the end of phase one. It's the best thing to come out of Milan since Rochelle Rochelle in Venice, but moving on. they've got quite a nice what's the big cathedral called that's very beautiful they've actually been there oh yeah it's it's a very nice it's a very nice city it's expensive as one person i met and befriended you'll be unsurprised to know in the city of milan a local i'm going to say milanese possibly said that totally incorrectly as he said to me it's a great city to live in except you never have any money because if you live here you'll be completely ostracized if you don't buy the current fashion, the current season's fashion, which is never on sale and exorbitantly expensive.
11:12And so nobody can afford to buy anything else. So anyway, these guys now can, that is for sure. And so they finished phase one and they're ambitious. And so what they decide, I think in maybe 2022, you'll correct me if I'm wrong, but what they decide is we did this stuff and we did it little and we think it went really well. We think we can convince people to let us do it big, but not like a bit big, like crazy big. And so then they pivot. Well, not pivot's the wrong word. They progress, they advance and they go and move from buying little businesses that are being really badly run. They can cut costs, make them more efficient.
11:52They keep the same playbook, which I would say, call it buy strip milk would be my playbook for this business. And they say, let's go and find some fallen titans and get tons of money and buy fallen titans it's a very big step up from what they were doing but with kind of a similar model and you would know which titans they bought if you said one of them evernote that's the most recent one maybe that they bought no evernote's all and the most recent i think it was aol actually no i think well we we said them evernote aol vimeo they were the big three they bought you know what they paid for these three We transfer is also pretty significant as well.
12:34It is. But these big three that I call them, you know what they paid combined for these big three? They've continued to up. I think the last one was like a billion, but then they've continued to up the ante. I think the early ones were a couple of hundred million, right? So AOL, Vimeo and Evernote, I think combined, they might have cost$3 billion. For businesses like that combined, we're generating next to no profitability. Next to no profitability. I think it was maybe$20 or$30 million of profit. And they've come and written this enormous check, and then they run their playbook. And their playbook is shoot them all.
13:09Well, their playbook is two things. It's shoot them all because we're going to have a centralised, this goes back to this so-called alleged incredible team. They've got 800-odd people centralised in Milan, presumably experts at all. They don't do much digital marketing, experts at everything else. So they say, we're going to get rid of all your people. We're going to put our own people, a really small number of centralized people in there and be able to run this for a fraction of what you guys ran it for. But you've still got a bit of revenue there. So we're going to hold on to a big chunk of that revenue.
13:36We're also going to increase the price, by the way. So we're going to, based on, because there's some inelasticity in these businesses. There's probably some people that haven't realized they're subscribers. We're going to charge people double. We're going to juice the revenue a bit. We're going to smash the costs and we're going to generate this at least short-term juicy profit out of it, allegedly. And so I would summarize it as what you just said. cut the cost by firing people. When we say fire people, I think Evernote went from 300 people to 60. That's what firing people means. Jack the prices.
14:07And the thing is that even when they do that, like you would think that they would destroy the revenue base, but surprisingly they've actually been all right. Now AOL is the pick of all of these, but like they are achieving, I think one, I can't remember if it's Vimeo or Evernote is the one that's kind of shaky, but like they can keep 99 % net revenue retention of these customer bases. So I think their growth, their organic growth ex-acquisition in 2025 was like 13%, which is pretty remarkable considering they're firing most of the staff and jacking prices. Well, let me just go through that. So if you, and Armstrong, Evan talks about this in his blog.
14:49He goes, if you strip out the revenue from the new acquisitions, organic growth in 2025 was a measly 13 % and in 2024 it was 7%. But do you think that's measly? I think, so people love adjectives. Adjectives are very poor. Well, so it is in real, so the reason it's measly is they're claiming 95 % and they're being valued on this massive growth. So if you look at the last three years, it's gone from, revenue's gone from 387 to 671 to 1.3 billion and then the quarterly revenue has been higher. So we've got all this business. To the innocent eye, we're doubling every year. But really, you're not.
15:23You're going 30 % and 7 % the year before. You don't mean to the innocent eye. You mean to the eye of a person that shouldn't be responsible for investing their own money. That's the eye you're talking about. The naive eye, the uneducated eye, the ignorant eye. It's not one eye, probably both eyes. It's 13%. Let's look at it in isolation. 13 % organic revenue growth. When your strategy is buy, strip milk, it's pretty amazing that you're not running that customer base hard in reverse. Now, obviously, some of that revenue is being driven, a lot of it is being driven by price increases, which is, you know, a bit of the Atlassian argument for a period of time as well, right?
16:03I can read your mind on that one. But it's not a bad outcome to be able to still get revenue growth whilst you're slashing and burning costs in these businesses. Well, yes and no. 7 % the year before was pretty bad. It's more, my point is the relativities of this revenue growth. So as you and Evan said, blended net revenue retention is 94%. And as Evan said, basically the installed user base is shrinking and they're desperately increasing prices to keep revenue up. This feels like you've got this boat, you've got this rowboat, there's water coming in and you're quickly trying to get as much water.
16:36You're getting that 95 % of the water out, but 5 % of the water is staying in the boat and that 5 % is gradually going higher and higher every single year. Well, the problem with that analogy is it's even worse because you're actually making the boat sink faster by jacking the prices. But now to bring this back to Warren Buffett, this feels in its current incarnation of this part of the discussion, this could be the basis of the cigarette butt with a few more puffs, which was Berkshire Hathaway's mills. Okay, these mills are going to go down the toilet, but in the meantime, we can milk the cash out of them and do something better with that cash.
17:20And if that is the model... And Warren very much turned away from that model, certainly after meeting Charlie Munger and regretted the Berkshire thing. Obviously, the company's called Berkshire Hathaway. But ultimately, Buffett made his money from insurance, and that was what drove Berkshire Hathaway. It wasn't Berkshire Hathaway. I would say it was a... Well, firstly, Berkshire Hathaway gave him that free cash flow to then later regret his earlier decisions, right? And secondly, I would say his ethos was, How do I get, I'm a great investor. How do I get the cash to invest? His first at bat on that was I'll buy businesses for basically nothing and milk the cash flow for as long as I can.
18:01And then he said, actually, there's a better way. I don't have to buy declining businesses at all. I just have to buy an insurance company and use money that's not really mine to invest in the meantime. So he did that and he said, and he basically changed his ethos to the Charlie Munger ethos, which is you're much better off buying a good business for a fair price than a bad business for a cheap price, which is the opposite to what these guys are doing. So these guys are kind of old Buffett, not new Buffett. Hold that thought until we discuss phase three of this business model, which is where they are now.
18:31But I just want to, again, push back on something and say, you are 100 % correct in terms of what he, his mind shift of what he bought. But fundamentally, he was finding a vehicle to access capital to then decide what he wanted to buy. And he transitioned from buying crappy businesses that would eventually die to buy, and then I can use, so there's a crappy business, I buy it. It's my cash in the meantime, and I can use that till it dies. And he transitioned to, I'll actually buy a pretty good business, an insurance business. It won't be my money, but I'll still be able to use it in the meantime before I have to pay it back as claim.
19:06These businesses aren't Berkshire. These businesses aren't spinning out cash. These businesses basically make no money, and we'll go about more of that in a minute. Well, well, so this is going to be a topic of discussion for us, right? What is free cash flow? I mean, the ultimate question in capitalism, what is cash? A question you never thought would actually need to be answered, but it turns out when you run capitalism for a few hundred years, the word cash means different things to different people eventually. But I would say this phase two, buy crappy businesses and slash and milk is still, the jury is still out on whether that is going to work.
19:42But the consequence of doing it, though, is that all of the stuff that they bought recently means, and now it's going to flow through its revenue and EBITDA. Now, they've got some dodgy EBITDA numbers, but effectively, it's going to dramatically increase their revenue and dramatically increase their EBITDA. for 2026. I'm sure we're going to discuss that in a second. But it's a transformational change. And they've also picked up$3.5 billion of debt as a little bit of a present as part of this process. Give with purchase. Yeah, exactly. That is a great line. The FT was skeptical as well, noting bending spooks methods involve, as you said, mass redundancies as well as lack of financial disclosure, meaning it's difficult to analyze how the companies perform after being acquired.
20:31More than three quarters of its deals have been struck in the past three years, leading to uncertainty about various elements of the conglomerate reform in the longer term. This has created a highly leveraged company with debt of more than US$4.4 billion. Interestingly, and Evan noticed this, the best comparison of Vending Spoon, and certainly what a lot of bankers are pointing to, is Constellation Software, which we've both been a huge fan of. Well, it's terrible. Where it's good is Constellation acquires micro-vertical SaaS businesses, and it's had an incredible run. It's basically compounded at 35 % a year for 20 years and never sold businesses like what Bending Spoons claim to do.
21:08And for most of the past decade, Constellation has traded at 30 times EBITDA multiple. The problem is, and this is a problem for Bending Spoons, well, what should have been a problem for Bending Spoons is Constellation isn't exactly helpful to them now, given that Canadian giant was caught up in the Saspocalypse and EBITDA multiples chopped in half to 15 times. And if you look at revenue multiples, Constellation, which is, I would say, a significantly better a business trades on a revenue multiple 3.5 times and bending spoons, well, it depends which revenue number you use, but even if you use the last quarter, it's still 10 times revenue.
21:39So it's a far more expensive business than Constellation, which has proved to be a great business over 20 years. And Constellation goes and buys businesses and then runs them really well and keeps growing them and makes them profitable. They're not in the buy slash milk business. That is not their business. They're in the build business. So the third phase this company then moved to, and these phases are not discreet, like there's bleeding between one and the other. But this is why I say it's got more similarities to the Berkshire journey than it seems. The main difference to the Berkshire journey is I think their portrayal of their financials, Warren Buffett and Charlie Munger, the late Charlie Munger, would not have done this in a million years.
22:25And in fact, they would be highly critical of a business that obfuscates its financials in this way. Also, Warren isn't a fan of loading up companies with debt like they have easily as well. Well, that's the other issue, right? So there's nothing this company, Bending Spoons, likes talking about less than cash. That's his least favorite topic of conversation and we'll talk about why. And the debt, yes. So when they buy these businesses, they have this internal rate of return target. You're going to love this. I bet you didn't come across this. You're going to love this. So they have this internal rate of return target, which basically for listeners means this is kind of the rate of our money compounding over however long we hold the asset.
23:09The hurdle target essentially. Basically. And so it's 25 % IRR, but 65 % per annum after taking debt into account. That gives you an idea of how enthusiastic this company is about debt loading. And the problem you're going to love this about the IRR is they used to do it as a straight like EBITDA to enterprise value to work out the IRR. So like how much EBITDA are we generating relative to the enterprise value that we paid? But now what they do it on is the projected terminal value in years six to 10. And so it's not, I mean, it's hard to explain that in simple terms, but basically they've gone from a really simple, straightforward, honest mechanism to a modeled mechanism where small changes in your assumptions about what the business is going to do in years six to 10 completely changes the IRR outcomes of the business.
24:07So you know what their third phase is? There's a third phase. Their third phase is let's not just buy fallen titans. Let's buy high-growth businesses that we think that we can get cheaply. And so they bought a business called Tractive. Did you come across this business? No, I didn't. So they just bought it 15 minutes ago. They paid$800 million or$900 million for it. They did something very impressive. They said, since we bought this after we filed for the IPO, no financial disclosure will be provided about this acquisition. And so that's very generous of them. And so, but this is a business that basically, I'm going to simplify it and say it's pet GPS.
24:51Okay, like Life360. Track your pets. Yeah, but for pets. But Life360 does pets amongst other things, but yeah. Okay, and so this, I didn't know that. And so this business did 100 mil of ARR USD in 2024 and it's been growing at 40 % a year, 40 % growing. It's hardware plus software. Obviously, I know this world quite well. And they say they've been cash positive since year one, but it might be a zero EBITDA business, who knows. But this is a business at 35 to 40 on a rule of 40. So ARR growth plus free cash. So it's a good, right? It's a good business. This is not a fallen time. They bought it for five times revenue or something.
25:36That's the estimation. And the reason people assume they could have bought such a high-growing business at that price is because this business, Tractive, Mars actually sold them their equivalent business. It's a 13-year-old business, this Tractive. It's got no logical buyer. No one really wants to own this space. And so I think this was basically the only decent exit that the founders were going to be able to get. Life 360 would have been a buyer or a thought. Yeah, I know. or be interested to know why they didn't buy. They might have – this is probably the highest multiple that was paid for one of these types of businesses.
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26:09Of course you're going to pay this multiple. If you're trading on 17 times – Totally. Or 10 times revenue. 10 to 15 times revenue. You can buy five times. Yeah, exactly. Yeah, that's a pretty – basically you can buy hardware multiples as an orphan from the software multiples that you're getting. But the thing is, they buy this business. What do you think the first thing is they do to this business? I presume they started sacking people, right? They fired half the staff. Yeah. And so there's no way this business can keep growing 40 % after you fire half their staff. Presumably they'll be jacking prices.
26:40But this is not the only such business they bought. They bought another business. They like buying German businesses quite a bit. They bought a business called Komoot, which is another kind of like a planning and navigation platform for like outdoor activities, also growing fast, et cetera. And so the reason I'm telling you this is because they've gone from let's buy little things and milk the cash to let's buy big fallen things and milk the cash with lots of debt to let's buy really good things that are growing fast and profitable presumably but let's just keep the same playbook buy slash milk and so I think that's the difference to Berkshire apart from all the metric stuff and the debt the difference is that um that Berkshire is trying to buy fundamentally good businesses, great businesses, and support their ongoing development and growth.
27:32And even when Bending Spoons pivots to buying good businesses, they still stick to their buy slash milk philosophy.
27:48Can I just look at, so you talk about all this debt they've used to buy this stuff like that business you just talked about. So the interest bill, so let's look at that operating income before interest. So call it that EBIT, has gone from, in 2023, this is all US dollars, 84 million to 127 million to 277 million. So decent growth. But there's a lot of eye here because I've had to use a lot of debt to buy this up, as we said. They don't use equity, they use debt. But if you look at their interest, so last year, their interest payment in the first, in the March quarter was 19 million this quarter as in the quarter just passed 93 million so they've massively so that's almost i'll call it a 400 million dollar interest run rate well that's the that's post acquisition of these three titans plus some other stuff that i spoke about not including not including any you know they've got another one and a half bill they can draw down on or something like that so like there's plenty more where that came from yeah so if you look at their um interest So operating income of$277 ,000, they're not making any money from that because the interest completely wipes out the income.
28:58So they've got to completely improve the operations of this business to justify the purchase price. So this is like – they talk about Tom Murphy in Capital Cities who was a Warren Buffett acolyte. It was ABC and he was an incredible businessman. And what he basically did was roll up lots of TV stations across and created ABC, which eventually sold to Cap Cities. is we bought ABC, which became part of Disney, essentially. It was this incredible acquisition and one of Buffett's best ever investments by return. And they said, oh, we're like this Tom Murphy guy. We buy stuff cheaply and roll it up.
29:31But the problem is they're rolling up all this random stuff that has no real linkage. They're not rolling up a bunch of TV stations across America. They're rolling up these completely unlinked businesses that happen to be generally digital, but there's no similarity between them, and they're not paid acquisition geniuses way in this stretch. We actually did a version of this in our business in the early 2010s when we had that group on clone called deals.com.au. And we knew that business wasn't a great business. So we started buying lots of other businesses, not just in the deals space. We bought all this other crap.
30:05We bought like a pinch me, this coupon, this sample business. We bought brands exclusive. Oh, you bought that business? Yeah, it was a shocking thing. You bought every one of these failures in this industry. So we did this almost exact thing. Fortunately, we had luxury escapes in the background, which is a great business, we realized buying all this crap and having one monolith backend, which is what these guys are trying to do, is actually a really dumb thing to do. It took us probably three years too long. Well, at least your businesses were connected. Although, pinch me, I reckon, should have become slap me to wake you up from that acquisition, to be honest with you.
30:34That was a case. We basically paid almost nothing for it. And we thought, well, it was a database. It was a database. Jeremy Reid had it. It was database play. And the principle was we had these other businesses like Brands Exclusive, which sold, It's a bit like what Mecca does with its boxes, but it doesn't work when you have to send it. So it was clearly a disaster. Like we don't resolve for the fact that it was really dumb, but what we did was not to - It might not have been dumb in fairness. It's just that you learned the hard way that that model doesn't really work. Yeah, it was clearly dumb.
31:04It was clearly dumb. I don't think we can resolve for the fact that it was really dumb, but at least we didn't use debt. But do you think it's dumb if you had a good thesis? But the thesis was wrong. No, the thesis was wrong. Yeah, but that's all right. But thesis wrong and thesis dumb are not the same thing. I just want to be clear about that. I think in this case it was dumb and wrong. But like – and we all – all four of us, we all agree with this now. But because we didn't use debt, we weren't – we didn't have this sort of Democles hanging over us. And because we had Luxury Escape sort of growing its income in the background, we eventually ran into 2016, 17.
31:37Hold on. All this stuff's garbage. Let's quickly just sell it all. And we shut it down or sold it all and became a pure play travel business and became a much better business. But we learned the hard way that buying a shit business for a cheap price is a really dumb idea. And using debt to supercharge this is even a dumber idea because you just have this dagger on. This is, as you said, Warren Buffett would hate everything about this business. The notion these guys are trying to claim to be sort of Warren Buffett-like, Tom Murphy-like, Charlie might be turning his grave if he saw this debacle.
32:07Like, they would hate this. They could have been. So the debt's a problem because the problem is this. They should really retire the debt. Like their business is worth$20 billion. They're growing the debt though. I know, but they've got 20-bill market cap, four-bill debt let's call it. They could go and raise$4 billion and retire all of the debt, but they won't do that because their entire thesis written in black and white is they're a high-leverage business that believes they can achieve this 65 % IRR by loading up with debt. And then they've got this forecast EBITDA for 2026. Did you see this?
32:46It's like$1.4 billion or something. Then you start unwinding it, right? So how much interest comes out of that 400 mil? That knocks it down to a bill. And then you say, well, how much in restructuring costs? Because they don't put that in either. Well, I think there's going to have to be at least 150 or 200 mil of restructuring costs. And then it's how many, then they've got acquisition expenses. Well, that might be another 50 million. God knows what else. And like I think they are going to generate hundreds of millions of free cash. But they're going to need to because the interest cover they have or the debt ratio to their EBITDA, like it's pushing the boundaries a bit.
33:25I mean this is a high-risk bet. My personal view is they could turn this into a Berkshire Hathaway. Like they have to basically say the model we believe in with our heart and soul, which is opportunistic acquisitions funded by debt where we then slash and burn to make profits. We're going to pivot away from that model and use what we've built now to buy high quality businesses. They could do that and they could start turning into more of a Constellation Brands or a Berkshire Hathaway. No one's going to be a Berkshire Hathaway because it's Warren Buffett and Charlie Munger being, you know, like the Tiger Woods and I don't know who the other equivalent is, Roger Federer of their sports, right?
34:11But I think the problem is they're not doing that, that they did buy these two very good growing businesses and they seem to be following the same playbook with those businesses. If you look at they've got about$900 million of real assets, as in cash and cash-like assets. Obviously, they've got all these businesses. They've got roughly$4 billion in liabilities. So this is a balance sheet that's crazy leveraged. It feels like it's very much a publicly listed private equity firm, but private equity firms don't, well, they have been buying more SaaS businesses lately than the Vista. Obviously, Vista Equity Partners does a lot of that sort of stuff.
34:52But if you look at the historical model of private equity, the KKRs and the TPGs, they historically haven't bought businesses like this which don't have hard assets. because once you don't have hard assets, you start really raising the risk when you start cutting stuff. So the problem with these guys is they bought these digital businesses that could go – there's no assets to sell. If something goes wrong with these businesses, they've only got all these debts and no assets because they're all just intangibles that gets written off. But the other – yes, that is true. And to compound that problem, private equity, they quarantine the debt into each company that they own.
35:24This is a situation where all of the four, $4.5 billion of debt. I thought it was$3.5 billion. Let's call it$3.5 to$4.5 billion. Yeah. We'll draw down. Like that is sitting in this big pool. So on the plus side, one great winner might save them. But on the downside, a great winner might end up getting dragged under the water as well because all of this is wrapped up together in one entity. I think the hardest thing about this business, because this is not a case of saying it's good or it's junk in my view. Like I don't think it's worth$20 billion. But there are very good things and smart things about what they've done.
36:03They've moved into a very high-risk game. And my main issue here is there is a heavy degree of, I don't want to say opacity, but translucency instead of transparency about a lot of the numbers. And one of the key criticisms of analysts has been just the lack of transparency around cash because ultimately in this situation you've got a business where you're using this cash off the balance sheet to buy assets. So that expense is actually not an expense. You never see that on the income statement. And then when they report their EBITDA, there's no amortization of any of the actual intangible assets they've acquired with that money.
36:45And so shareholders, investors will never see the money that they've spent on businesses flow through the income statement in any way unless they look at the Gap Accounting NPAT. That's the only place that they'll actually see it. Yeah, I think everything has its price. Like these guys clearly aren't complete idiots. They're high risk. Well, they're not idiots at all in fairness. I think they're very smart and playing a game of high risk enrichment. Where I think they could be idiots is they had a decent business that was going well. I think the model, the Cigar Butt model, we can criticise elements of it, but it's actually it.
37:22the phase one model makes the phase one or even phase one and phase two kind of makes sense and phase three in isolation with the right debt structure also makes sense uh but it's more the way they put phase one two and three together is they've got this interesting cigar about business like and it's got a price like at a billion dollar valuation whatever i'm probably comfortable with this but as you start if you look at their earnings they're basically a break-even business now but they won't be break-even on cash i think they'll throw off 600 mil of cash after interest? Yep. They're going to throw, I think their EBITDA is 1.4 bill.
37:57You can check this, but I think it's about 1.4 bill. And the interest bill is going to be 400 mil. And then there's other bits and pieces. The restructuring costs are a killer for this business. Yeah. Killer. I mean, you talked about, I think you said there was 75 mil or 96 mil or whatever it was of restructuring costs in Q1. I mean, you know, firing people, that costs money. And so these are a killer, but they're going to make hundreds of mil of free cash, this business. So I wouldn't write that off. Yeah, but I'm very skeptical of the free cash number. I'd much prefer to look at a profitability number, and a profitability number hasn't been debauched.
38:29And the real profitability number is close to zero. So to get profit to a – to justify its$30 billion valuation, it's got to be making a couple of billion dollars in profit. It's not even close to that. And at this level, it's probably never going to hit that. But isn't there prospectus NPAT, like 200 mil or something like that, for FY26? I'm looking at – I'm seeing one table here, which is basically the first three months of this year, how it's trading. Would they make 27 or 28 mil or something in the first three months? Well, it's a$13 million loss after tax, but before tax. But there's a weird tax thing, so ignore the tax.
39:07Oh, they had a weird tax, which is they basically shifted all of these assets to Italy and paid a whole lot of tax. Which is fine. So$33 million before tax, so let's call it annualizing at 130 based on quarter one, obviously less potentially some tax. But, yeah, so that's an annualised number of, like, yeah, $130 million compared to a$30 billion valuation. I know. I thought they were doing$200. And as I said, like, they forecast$200. They're presumably forecasting some growth in there as well, but that's a fair chunk of growth they're forecasting. Look, I think fundamentally the thing is, this is my overarching view, there are two games you can play in this acquisition world.
39:48let's call it opportunistic acquisition constellation and bending spoons are playing the opposite games constellations game is buy build make great hold on to it that's their game this is not a private equity game that's a different kind of game that's more like an that's more like a magnet game as in not like a magnate that's what a magnate does right they buy assets and build them and build an empire so constellation brands is building an empire and if you're going to do the buy slash milk that game should be a private equity game which is after the slashing and the milking is the flogging off to somebody else part of the process and that's not empire building that's private equity flipping and then you can load up with debt and do all of those kind of things and i think maybe the problem with this model is you've got an empire-building corporate structure with a private equity-flipping business model sitting underneath it.
40:51That's the risk of what's going on. Well, they're not flipping. They want to hold forever. So it's just a weird – and I love it. Actually, I love Constellation. I think Constellation is an unbelievable business. It makes profit. It grows its earnings. It's a really great – it buys good businesses for a fair price. It doesn't try and buy cheap shit that nobody else wants to buy. In fairness, the last couple of acquisitions have been much better. But even AOL, they did a good job with AOL. Like if these guys were private and they came to you and they said, we've got this business model, we buy these unloved brands that have still got revenue flowing through them and sticky customers, we slash costs, we increase prices, we milk the money and then we flip them, you'd look at AOL and you'd say, well, they bought that for a few hundred million dollars.
41:34It's done really well. They could have flipped that for a ton. I mean, that underwrites a lot of the gain of this business. That's a pretty good model. I think that we're going to hold on to them and watch them degrade over time is the bad part of this model. Yeah, and I think the one thing that I noticed, they don't do really any paid acquisition. And to me, if you look at e-commerce, and look at what Tim Doyle's great strength was, both at Coral and Eucalyptus, getting paid acquisition right is so critical to getting an e-commerce business to work. Booking.com, one of the best e-commerce businesses, probably the best e-commerce business in the world after Amazon, is no coincidence, the best paid marketer in the world.
42:10The fact that these guys have apparently, despite the 0.04 ridiculousness of employee selection, somehow have no expertise in digital marketing. Well, it's the opposite. It's not no expertise. They are fundamentally believers in this thesis because what you need to think about is they're buying, they're exclusively buying consumer businesses. They're not buying enterprise businesses. Yeah. Their thesis is. That's why digital marketing is so relevant. It's not relevant. Yes, but their thesis is this. a well-established sticky product software product yeah should not need any significant marketing behind it it should just be able to be price increases slash the costs and people will some percentage of them which will be high will stick around and we can net revenue retention 100 maybe get a bit of growth on new customers this is part of their thesis it's not a lack of capability in marketing.
43:07It is an ideological view. I think the ideological view comes from the fact that I don't think they're very good marketers. I think that probably explains why their first business didn't work. And they've stumbled across this great run of buying sort of cigar butts. And I'm not, again, I'm not being critical of that. I think that's actually a good thing. I think that when it comes to growing businesses in the future, if you haven't got a digital marketing experience, if you can't get customers into what's the value of any business, it's the delta between the cost of a customer and their lifetime value.
43:34So what these guys have basically said is, we're not going to pay anything other than the acquisition price for the customer. We're going to squeeze as much LTV out of it as we can. Eventually, they run out of stuff just to squeeze. That whole expansion revenue thing just doesn't work forever. It works for maybe a year. But what about this? If they're doing 94 % net revenue retention, so we should say what that means. This is a weird metric. But you take all the customers that were there a year ago, and just in that group of customers, you work out how much of that group is spending today, including any upgrades, i.e.
44:06price increases in particular, and they have got 94 % of last year's spend continuing this year. Any new customer is spent on top of that 94%. Yeah, but this is my point. This is my point is even with the price increases, that's still the bucket is leaking. You can only increase prices. They've probably hit the cap of a lot of these price increases. Suddenly it starts churning at 30%, which is probably what the underlying churn is based on this, I imagine the 94%. So without the digital marketing low enough CPAs to fill this bucket, these businesses eventually just drown down to zero. And so your argument is in the early year or two after you buy them, you get a churn of X, but the price increase obscures that churn.
44:50Then in years three and four, I'm just making up numbers, but it could well be about right. In years three and four, the churn is the same or higher, and you don't have the price increases to obscure it. So suddenly your net revenue retention falls through the floor. And I think what's clear, I mean, I think that's a very good thesis, by the way, that you've got there. And what you need is an endless pipeline of acquisitions to keep pouring new versions of these businesses in to make up for what's happening at the tail end of the businesses that you bought five years ago i hate the model although i can see well i could have made some money out of it so but and i even what i hate even more is this value like this is a bubble epoch value where this isn't how we know we're in this got bubbles everywhere ai bubble whatever um data center bubble crypto bubble we're in bubbles everywhere everywhere look there's bubbles, it was like a massive bubble bath with a redhead foam party.
45:47And this is just a classic example when you've got this kind of garbage listing at 30 billion, like come on. It's just so ridiculous. Run out of Milan of all places, like for God's sakes. Like, come on. Well, what's wrong with Milan? I like Milan. Great dress designs. This is not where you're going to find great tech talent. There's definitely a tech scene in Italy. It just tends to often be quite constrained to Italy. You're working, what, the five hours a day these guys work? Like, let's come on. Come on. Now you're getting worked up. Seven weeks of sick leave. Have you seen those memes, those European VC, fake VC memes?
46:20They're the best memes on Twitter, I reckon. I'm not joking how European companies go in and they have raised$100 ,000 and working four hours a day and the startup's focusing on GDPR. It's just, they're amazing. I love Italy and especially Northern Italy. I love to visit Italy, just I don't want to invest in it. So this is my question though. You don't like my question. Did the founders take money off the table as part of this IPO? I don't think they did. They raised like 1.8 bill or whatever it was. I think apart from some transaction costs, it all went into their cash balance. They certainly didn't use it to pay down any kind of material debt because they don't believe in paying down debt.
46:57They believe in leverage to drive the IRR. Actually, you'd be wrong there. The existing shareholders of Bending Spoons cashed in by selling$1.68 billion worth of shares according to TechCrunch, which is a massive windfall for Luca Ferrari, Francesco, Petronello, Matteo Dinelli, Luca Cordrella, and Tomas Gerber. So they are now literally almost on the way to being self-made billionaires, not in cash terms yet. So according to, I'm just looking at Google here, 953, so almost a billion dollars in primary went into the company. And then 650 in secondary went to existing shareholders, including the five co-founders, as well as major backers like Bailey Gifford who offloaded 23 million shares.
47:39So the founders definitely did get some cash, not billions, but if you look, call it 100 million bucks each probably in that vicinity. So they definitely took some cash off the table, but the majority of that cash still remains in this theme. And they've got your favorite thing, Class A, Class B shares. So they have 87.5 % of the voting power of this company. Which I do think is a good thing if the underlying business is a good thing. I think if the underlying business is problematic, then that's not a good thing because it allows you to get sucked down the drain along with the founders which i think will happen in this business i'll be shocked if this business is worth more than five billion in two years time shocked not investment advice well bailey gifford selling down because you know bailey gifford they're a great investor they were i mean i think they've been a catapult investor in the past by the way them selling down into the ipo tells you something about what they think about valuation because they have essentially an unlimited amount of money they're trying to deploy.
48:35And so I think they were quite happy to take some money off the table. I appreciate it. And it's just inconceivable to justify buying into this business, in my view anyway. To me, this is a blazing red hot sell. Again, it costs not investment advice, but this is my personal view. What could you – let's finish with – well, my last two minutes would be this. What could make this wrong? So I'll tell you what I think we could be wrong about. Because let's fast forward five years. So let's say there's been an AI crash and like things have reset to reality. What could make this wrong? They could keep buying high quality businesses, which is where they've headed now.
49:16And they could say, you know, in this new era where we're not just being rewarded for slash and burn and we just can keep doing the next one and like maybe debt is harder to come by and we're a bit capital constrained, we're going to be forced to run these businesses really well and grow them and nourish them and nurture them, I think if – because I think these four founders are fundamentally there's something good about them. I think if they do that and that is where the new reality pushes them, that could prove us wrong on this business. I think the challenge could become as if some of the – if my theory on these businesses' performance, the churns starting to increase and they can't – they get capped out on price rises, which – The upside is if they can keep pushing through these price rises.
50:03That would be the massive upside if the demand really is inelastic, in which case they can sort of keep the charade going for a bit longer. But if they can't keep pushing up prices and churn starts coming through, they get devalued. Suddenly they can't raise equity. The debt stays massive and they've got some real problems. But I think your point on they should be raising capital tomorrow and paying back this debt. That would make me a lot happier. If I saw this debt gone, and yes, there's some dilutive equity raising, whatever. But if you raise$5 billion, paid it all back, just said, we're going to focus on just growing these earnings.
50:32We're not going to be this highly leveraged thing. I'd be far more comfortable. But that is not their business model. And that is not what they took to the IPO. But people, business models change. We know that. But Atlassian has been increasing their prices, you have to admit, longer than you thought they would be able to keep increasing their prices. I think for all my criticism of Atlassian, I think it's a better, more relevant, more necessary product than Vimeo and WeTransfer and Evernote. Like Atlassian's a core product for a lot of tech and product teams, whereas this stuff, it's kind of weird consumer stuff that's a fallen angel for a reason, right?
51:05And look at Eventbrite. Eventbrite had incredible operators in there. I had Rachel Newman working in there. They had some amazing operators, and these guns couldn't get it right. How are these Milan three-hour-a-day guys going to get it right? Like, come on. Well, they don't feel like they're working three hours. I think you're too harsh on the founders. No, the founders are obviously smart guys. It's more that everybody else. They claim to have this incredible team,.04, like come on. Like if they're talking about that, that's ridiculous. The harder question is how is a business that tracks pets going to survive in the next five years against an air tag or the likes of that type of thing?
51:43Like I think there are some structural problems with some of these businesses and by the way, this is what I want to finish on. like if you wouldn't have come across bending spoons would you even know that aol still exists like what the hell is that company doing no i would because i used to own used to own tech crunch i thought it was actually a great example of the rusted on there are still customers who use aol i don't know how many there are but there's like as an isp i think so oh my god i wouldn't have even known they still exist there's a non-zero i don't know maybe it's not a million but they used to own they used to own a bunch of media assets remember they were the original Yeah, of course.
52:17Like if you wanted to – so there's still people that use it. I've definitely heard of it over the years. I'll top that. I'll say in Australia there was something called CompuServe. I guarantee you don't remember – you remember that name? I never used them, but I remember them. No one – well, you wouldn't have been able to afford them. They were so expensive. Okay. So expensive. Yeah. That was a great deep dive. Thank you, listeners, for sitting through it. We'll be back, of course, on Tuesday for our big episode and see everybody then. Thank you.
From the publisher
Adam & Adir examine Bending Spoon's extraordinary rise, its blockbuster IPO, comparisons with Berkshire Hathaway and Constellation Software, the risks created by its aggressive use of leverage, and whether Bending Spoons is an ingenious software conglomerate or an enormously overvalued house of cards.
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