Rich List, Atlassian Crash, Seek Horrors, Operation Epic Fury, Biennial Disgrace, Councils Behaving Badly and Adir’s Great and Terrible Calls

23 Mar 2026 · 1 h 41 min · 43 chapters

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In short

The Contrarians (episode 189) covers fraud/dishonest incentives in autism diagnosis funding, a biotech/stock-market debate about Hims & Hers and Novo/Eucalyptus settlement dynamics, Tesla’s electric semi and charging rollout, Melbourne council failures (potholes and repurposed golf courses), Australian politics as “brand” and why One Nation gains votes, the Sydney Biennial controversy (anti-Semitic remarks, funding, and “fringe” culture), US law-firm profit optics, and Operation Epic Fury (US-Israel strikes on Iran) plus oil-price effects and Iran’s strategic logic.

Guests

No external guests. Hosts are Adam Schwab and Adir Shiffman.

Guest backgrounds

Not applicable (two-person host panel).

Key claims

  • Autism funding creates incentives for diagnosis; they argue money should be separated from the IES and handled by specialized organizations.
  • Hims & Hers likely settles with Novo and faces dilution from an Eucalyptus acquisition tranche.
  • Tesla’s semi is expensive and needs fast-charging infrastructure, but adoption may come within two years; autonomous trucking may be less risky than feared.
  • Councils waste tens of millions and damage public assets (golf course turned into a long construction swamp).
  • One Nation’s vote rise is framed as protest/discounting against a centrist Liberal brand, not genuine mainstream momentum.
  • The Biennial’s anti-Semitic content is “fringe,” but taxpayer funding is the real scandal.
  • Kirkland Ellis profit-per-partner headlines are misleading; excessive legal wealth signals societal polarization.
  • Iran’s leadership decapitation benefits IRGC operational strategy; oil-price spikes are limited and partly priced-in/market-structure effects.

Notable examples

  • “Fake autism”/diagnosis incentives; NDIS and “Run for the kids.”
  • Novo suing Hims; Hims buying a major Novo distributor; Eucalyptus purchase tranches.
  • Tesla Semi range and charging targets; autonomous trucking on highways.
  • Elsternwick Golf Course repurposed; Melbourne potholes.
  • Sydney Biennial: DJ Zabidya Muzayen; curator Huwa al-Qasmi; funding via federal/state/council grants.
  • Kirkland Ellis $10m profit-per-partner headline.
  • Operation Epic Fury: alleged killing of Iranian leaders; Straits of Hormuz/oil-price discussion; oil premium/embargo effects.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Punctuality Debate

0:45 to 2:00

Adam and Adir engage in a light-hearted discussion about Adir's punctuality and their weeks.

“Because now everybody just assumes you're going to be late.”

Niece's Bat Mitzvah

2:00 to 3:00

Adir shares experiences from his niece's bat mitzvah and discussions on personal diet choices.

“And if you were anyone else and you said fake autism, I say this seriously, if you were anyone else, that would be it for you, right?”

Running for Kids and Social Commentary

3:00 to 5:00

Adir talks about preparing for a charity run, leading into a discussion on autism and government support.

“that really are being diagnosed with it legitimately than were 20 years ago.”

Autism Support Discussion

5:00 to 7:30

A conversation on autism diagnoses, societal changes, and funding issues in support systems.

“So it's kind of a close unless antitrust somehow gets involved.”

Business Insights on Eucalyptus

7:30 to 11:00

The hosts analyze the business implications of a recent deal involving Eucalyptus and HIMSS.

“I thought quite good thesis and dissertation on why electric trucks felt unlikely.”

Electric Trucks Discussion

11:00 to 13:00

Adam and Adir discuss recent advancements in electric trucks and relevant industry changes.

“But for people who live around the area, it was a great beginner's course.”

Potholes and Council Critique

13:00 to 14:00

Adir brings attention to potholes in Melbourne and criticizes local councils for their inaction.

“Do you ever know who you're voting for on a council?”

Interest in Local Councils

14:00 to 15:00

Explore the responsibilities and actions of local councils in Australia.

“I will say, ever since moving and sort of owning my own house, I've been much more interested in what the council has to say and do.”

Political Opinions and Elections

15:00 to 17:40

Discussion on perceptions of political parties and recent elections in Australia.

“but I think it's faux democracy because giving people the chance to vote where they don't know what they're voting for is not really democracy, right?”

Brand Equity in Politics

17:40 to 20:20

Insights on how political branding impacts voter perceptions and behaviors.

“they should disband the party in South Australia.”
Show all 43 chapters

Comparative Politics: Australia vs. US/UK

20:20 to 22:36

Analyzing the political landscape of Australia in comparison to the US and UK.

“Liberals have got the additional problem with Teals because that was really a creation of Morrison.”

Critique of the Sydney Biennial

22:36 to 24:56

A critical discussion of the Sydney Biennial and its controversial aspects.

“Speaking of politics, you see the Sydney Biennial last week, which is the largest contemporary art, one of the largest contemporary art events in the world, held every two years.”

Taxpayer Funding and Cultural Events

24:56 to 28:00

Debate on the appropriateness of taxpayer funding for fringe cultural events.

“that the people controlling them are setting out to achieve.”

Cultural Commentary on the Arts

28:00 to 29:10

Discussion on perceptions of the arts and public funding.

“There's a great Yes Minister episode on this very topic that people can look up for themselves.”

Law Firm Profits and Economic Inequality

29:10 to 31:08

Debate on excessive profits in law firms and their societal implications.

“No, I would definitely vote for your hate over her hate.”

Operation Epic Fury Overview

31:08 to 33:18

Analysis of the US-Israel strike on the Iranian regime and leadership changes.

“of course the joint US-Israel strike on the murderous Iranian regime and in many respects it's actually going pretty well with the Ayatollah killed in the first few...”

The Impact of Iranian Regime on Global Stability

33:18 to 40:39

Examination of the Iranian regime's actions and their global consequences.

“But I would say this is not bad for the IRGC yet.”

Mining Project Quote Discussion

40:39 to 42:00

Engagement over a provocative quote regarding a mining project.

“So I think people are pricing in and oil drops.”

Iran's Impact on Global Democracy

42:00 to 43:10

Explore the implications of Iran's actions on Western democracies and the need for a global response.

“I heard 3 ,000 innocent people killed in January told you everything you need to know about the regime.”

Oliver Curtis' Mining Comments

43:10 to 45:39

Discussion on Oliver Curtis's misunderstanding of mining and data centers revealed through a quote.

“I thought, not only does this guy know nothing about what's involved in mining, but he seems to know nothing about what's involved in data centers.”

Oliver Curtis and Legal Accountability

45:39 to 46:48

Examining Curtis's legal situation and the complexities of his public narrative following insider trading.

“I've got no issue with that bit of it at all.”

Atlassian's Current Challenges

47:10 to 49:15

Analyzing the cultural and financial struggles of Atlassian amidst changing market conditions.

“We've got Perry Williams and I, my colleague at The Australian.”

Stock-Based Compensation Issues

49:15 to 51:48

Discussion on the implications of stock-based compensation for employees and its impact on Atlassian.

“And that's halved – I think if there was a different CEO, I'd be very happy with this valuation.”

Reflections on Atlassian's History

51:48 to 56:00

Stansholt shares insights from his book about Atlassian's rise and the lessons learned from its journey.

“And I think the thing is, that has caused them, I think, the problems.”

Lessons from Writing About Atlassian

56:00 to 56:40

Exploration of insights gained from writing a book on Atlassian's journey.

“And so what can you say that's something that you've learnt or a view that you've now formed about Atlassian as a consequence of writing this book?”

A Pioneering Business and AI Threats

56:40 to 58:00

Discussion on Atlassian's early success and the unexpected threat from AI.

“The biggest remarkable change, and we can talk about your rich list, the biggest remarkable change is they were a business that was pioneering in the sense that they didn't take any primary VC money.”

Jira's Unpopularity and Alternatives

58:00 to 59:30

The hosts discuss the negative perception of Jira and its competition.

“I'll just make one point on that, which I think probably Adam in particular will enjoy.”

The Rich List Insights

59:30 to 1:01:00

An overview of the latest edition of the Rich List and its selling successes.

“So the whole customer base would so dramatically all have such an easy alternative.”

Analyzing Entrepreneurial Habits

1:01:00 to 1:03:00

A humorous examination of the daily routines and habits of a listed entrepreneur.

“he wears the same clothes casual dress shirt shorts it is Florida ironically not photographed in shorts in the paper, in the edition, and Deodora's sneakers he carefully laid out the night before.”

Dissecting Wealth Accumulation

1:03:00 to 1:06:20

Exploration of motivations behind wealth accumulation among listed individuals.

“and the interesting stories that keep people reading it to you.”

Comparing Business and Finance Wealth

1:06:20 to 1:10:02

Discussion on differences between wealth acquired through business versus finance.

“I mean, he's doing it for the accumulation of, look, probably wealth, power, influence, you know, the challenge of doing so.”

The Dynamics of Wealth: Self-Made vs Inherited

1:10:02 to 1:11:33

Explore the differences between self-made and inherited wealth among the rich.

“and when I sell it, I want to have more coins.”

Case Studies: Anthony Pratt and Gina Rinehart

1:11:33 to 1:13:28

Discuss notable figures like Anthony Pratt and Gina Rinehart in the context of wealth dynamics.

“mostly are much easier to talk to or to deal with than the people who've inherited.”

Legal Turmoil: The Case of Lawrence Escalante

1:13:28 to 1:15:20

Analyze the financial and legal issues surrounding Lawrence Escalante.

“To pull together that$10 billion funding package, the US$10 billion that she had to do for Roy Hill, was quite an achievement.”

The Downfall of Seek: Share Price and Investment Issues

1:15:20 to 1:18:33

Examine the decline in Seek's share price and its impact on investors.

“It would be the most profile, most high profile sort of extreme.”

Comparing Billionaires: Blackbird Founders and Canva

1:18:33 to 1:23:51

Discuss the financial standings of Blackbird founders and their investments in Canva.

“I think when you increase it by 17%, there's only so long you can increase prices by 17 % until customers go, hold on, this is an idea.”

Assessing Andrew's Wealth and Investment Portfolio

1:24:00 to 1:25:12

Learn about the discussion on Andrew's current financial status and potential investments.

“Andrew's probably down at like 200, 300 or something now.”

The Quest for the Rich List

1:25:12 to 1:27:10

Explore the criteria and conversations surrounding who qualifies for the rich list.

“You've got 200 people on the list, not with jets.”

The Changes in Wealth Sources Over Time

1:27:10 to 1:28:48

Discuss how the sources of wealth in Australia have shifted throughout the years.

“And how do you, like, how do you, obviously they can lodge on ASIC, but you need to like look for them.”

Australia's Economic Foundations: Rocks and Resources

1:28:48 to 1:30:40

Examine the role of minerals and resources in driving Australia's economy.

“So, yeah, I think your point is that it probably is a proportion.”

Harry Triguboff: The Resilient Property Mogul

1:30:40 to 1:33:38

Learn about Harry Triguboff's success in real estate and his business strategies.

“We have all these discussions about innovation.”

Social Dynamics Among the Wealthy

1:33:38 to 1:36:34

Discuss the social implications and recognizability of billionaires on the rich list.

“No, there's residential, like a lot of like subdivision stuff in like Gold Coast.”

Discussion on Wealth and Society

1:38:00 to 1:40:18

Explore the changing perceptions of wealth in Australia and the societal implications.

“There's probably a few others besides that.”
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Transcript

Automatic transcript. May contain errors.

0:00I feel like we've got to define the word fraud for you. So it doesn't mean something I think is bad. I'm Adam Schwab. I'm Adir Shiffman. And this is The Contrarians with Adam and Adir.

0:15And we're back, episode 189. Adir frantically trying to work out what he's going to say after rocking up 20 minutes late. I was here on time. I had a few matters to attend to. Got a team of cast of thousands waiting for you to arrive. How was your week? Do you think that's going to make me feel bad? I've worked very hard for more than a decade to ensure that people know my punctuality position. And if you want to turn up on time, that is your own poor choice. Well, I think you've done this podcast just to let everybody know that you're always going to be late. Because now everybody just assumes you're going to be late.

0:46Everybody's always late. Well, you know that's not true because I assume nobody would listen to the podcast. I could tell everybody face-to-face that I thought was going to listen to the podcast. So, yeah, now everyone knows. It is advantageous, though. And when I turn up on time, I'm hesitant to say this, but it is more frequently than people imagine, which is the lowest possible bar. People are always pleasantly surprised that I turn up on time and I get like a free gratitude that I don't deserve because they're just expecting me to be late. When you turn up on time, everyone else but me. Well, the times that I turn up early here, you don't turn up until you're late.

1:19So there's no incentive. You provide a disincentive to me. How was your week? I had my niece's bat mitzvah. Muzzletop. which you know what that is. It's when a girl turns 12. I consumed, I think I got diabetes yesterday. I had so much. I was like, I'm a guy that doesn't eat sweets anymore. You know, like put that in my head, make it part of my identity. It didn't work yesterday. It was a disaster, but it was a very lovely function. So that was very nice. You, I never ask you how your week was because you ask me and then the conversation and then I try to answer and then you just take it over and then it spirals out of control.

1:58so we'll see if you can do it I did my longest run since breaking leg actually that's a big achievement I've got the run for the kids next week so just starting to do run for the kids that's a great run because no one can oppose something called run for the kids they should call it F1 Grand Prix Grand Prix for the kids and you would be forced to support it it's essentially NDIS which I said was a disaster from when they launched it that's exactly the point we've got to give disabled people money because there were obviously some genuine people who need money but now it's 50 % kids who have fake autism and there's$50 billion a year being squandered.

2:30And if you were anyone else and you said fake autism, I say this seriously, if you were anyone else, that would be it for you, right? Like, game over, right? I'm uncomfortable even being across the table from you saying it. But because it's you, it's fine. It's like, oh, that's not in the top 50 most dramatic things he said. Two million people didn't suddenly get autism when we started paying them for it. So show me the incentive, I'll show you the outcome, as Charlie Munger said. I do agree with that. But it is hard to know what is going on with autism spectrum disorder because there are many, many more people that really are being diagnosed with it legitimately than were 20 years ago.

3:07And so the debate about it is... It's like people being diagnosed with COVID when they ramped up the number of... So that's the question, right? The question is, is it basically a bias to do with how much you're assessing this and the sophistication of assessment? Or has there been some fundamental change? and back in the day people just said that kid was quirky but there was no formal diagnosis. Well, there was no incentive for being, now there's an incentive for being autistic because you get paid$100 ,000. I wouldn't say there's an incentive for being autistic. I would say there's an incentive for being diagnosed.

3:35Diagnosed autistic, yeah. There's no doubt genuinely people who are autistic and need help. So no one's denying that but it needs to be removed from the IES and have a specific autism organisation that can be really specialised and is just doling out taxpayer dollars hand over fist. I agree with you. Now, I was very disappointed about something else last week that I didn't think about until afterwards. I made this kind of dramatic call when we were talking about Eucalyptus and then it happened and you didn't even mention it. Because it was your great call, not my great call. I can't talk up my own successes.

4:08Yes, you can. Well, I'm not going to talk it up. They're few and far between. I talk up your successes. It was a good call. In fact, I private... It felt like you had inside info on that call. Was that accurate? I had no inside info. Yeah. It just seemed obvious. This is David Ortick settling with him and hers. Yes. It seemed obvious to me that when Novo was suing Hims, and then Hims goes and buys what has got to be pretty close to the biggest distributor of Novo in the world, it was likely that they were... The biggest single distributor. The biggest single distributor. It's pretty obvious that Novo is not going to want to burn down that relationship, and it just seemed completely clear to me that there was going to be a settlement.

4:42I haven't checked the shares. The shares went up after the deal. Of course. And have drifted south since. They're down to about 23. so my thesis on him's remand is that they've got a mountain dilution coming and I'm not sure how they A, they've got these convertible notes that are out of the money so they've got to pay them back because that's problem number one and problem two is they're buying eucalyptus which is a really expensive business now So you were adamant that the eucalyptus middle tranche of the purchase not to the non-found The first tranche cash so there's no problem The first tranche is cash Yeah It's not closed yet the deal by the way Yeah It kind of has to close because HIMSS needed to close and they both needed to close.

5:20So it's kind of a close unless antitrust somehow gets involved. And so the middle tranche, which is all stock or cash, they can choose and it goes 0 % to founders. You still think that is guaranteed to be stock? I thought founders got a little bit of that. No, zero. They get the earn out, right? Yeah. Stock or no stock? Well, they're going to get stock for sure because they don't have the cash to pay it. You think they're going to get stock? Well, they've got the cash. How are they going to pay it? So it has to be stock and then they're going to have to issue a bunch of shares which is going to hugely dilute him and her shareholder.

5:48Well, I could issue those shares, take the cash, and then give them the cash as opposed to just giving them the shares. Oh, well, same, same. Yeah. Except different for the VCs. I know you can sell shares straight away, but it may not be that easy to sell$780 million of stock on the market. I know, but people are not dumb. I mean, maybe they are. That's my point now is there's this massive overhang. Yeah, there is an overhang. I agree with you. I agree with you. So that seemed like an obvious deal for me. It's like, well done on that call, by the way. Don't tell me that. What do I have to go in?

6:19I go fishing for a compliment. You know what that's called? That's called forced fruit. It's not voluntary. It's not sweet. That fruit is not sweet. It's a sour. You just made me eat a lemon to get that compliment. Now, there was something I got very wrong as well that you sent me. By the way, people don't realize how supportive I am privately of you. You keep it very quiet. You are very supportive. We have these private conversations and I'm just like raining love and support onto you. I'm more supportive publicly of you. You're more supportive publicly of me. What you mean than privately. Of course, because it's a zero.

6:55So you're saying you're not, you don't publicly degrade me. Behind the scenes, I'm supportive publicly, as in to other people. Oh, you say nice things about me when I can't hear them and never know about them. That's great. I told my parents that when I was growing up. They're like, why are you so nasty? I'm like, I say good things about you when you don't hear. It was called comfort. it's like it's calmer now. It's come back on me. So I tell you what I got wrong and you actually sent this to me and I was going to raise it anyway, but thank you for saying that. Is this the Tesla thing? Yes. Last week we had a whole conversation.

7:24Two weeks ago, yeah. Was it two weeks ago? Oh, no, let's take a time. And so I gave this whole, I thought quite good thesis and dissertation on why electric trucks felt unlikely. I was skeptical the whole time. You weren't. I was. We can go back to the clock. I felt like I was persuasive. Because it was real. Go back to me. No, because I didn't make stuff up. We talked about electric trucks and I said they've actually got more power. Yeah, more torque, you said, I recall. More torque, which is true. They can get up hills and pull heavy loads, but they weigh a lot more and so there's maximum weight.

7:56You said it would take too long to charge them. And it will take too long to charge. And I said they're developing new charging technology so it won't be an issue. And what did Tesla announce last week? Well, we know that Elon Musk listens to this podcast. And so I didn't realise the timing of his announcements would be designed to humiliate me. but you know i'm getting used to it now and so he announced his semi semi yeah you could call it which is basically the front what do we call a prime mover i think we call it in australia and it's electric powered and it goes what a thousand kilometers or something yeah whatever 800 700 miles or something that's a long way yeah it does have it is not fast to charge that's the biggest problem is he has to roll out fast charges yeah but when you and of course wasn't it sub half an hour charging that or something, 80 % or something like that?

8:42On the charges that he wants to roll out. He has to roll those out. But what's interesting about it is it costs three times the price of a diesel truck. So it is expensive. But I do think you might be right, because you do call these things early, but I think in two years' time, we might see a lot of his prime movers driving around American roads. I think you might be right. And autonomous trucking is actually probably further progressed. Well, maybe we might have caught up, but autonomous trucking was ahead of cars. People will be scared of autonomous trucks. But they're already out there. They're driving.

9:17I know. Especially easier because it's just mostly straight line. I know, but nobody knows about it. And the thing is, if a Tesla crashes into something, it's a little, if it's a kid, it's not great news. But just in a car, it's all right. But they're like a double B. You know what they are? No. Double B is like a semi that has the prime mover and the cab and another cab, the double. And so you see them driving on the freeways in Australia. I mean, that is finito. Hard to drive on it. It's like crunches into anything, right? We know autonomous is 89 % safer than based on data. I agree. Like millions and millions of kilometers of data.

9:53So you can only think there'd be less people dying from this. Yeah, but more than no people are going to die in ways that they find terrifying, which is killed by something that's not a human. Yeah. So people find that terrifying. Can I give a quick bit on my latest bit on councils doing stupid shit segment that we should make an official segment? I've been driving on the roads in Melbourne. Potholes? They're all back. Yeah, I saw one today actually. How terrible are they? Nothing worse than driving on a bike. You almost get thrown off the bike. Well, I think a motorcyclist. Yeah, totally. I drove in a pothole on the weekend and I thought if a motorcyclist went through that, they'll come off the bike.

10:27Totally. There's no way they can stay on it. I came off, my chain came off once on a bike. It sounds less dramatic than someone getting thrown off a motorcycle. Yeah, that's true. What else? You've got a blister on your hand. What else? You've got a shit about your potholes. My shoe got a bit dirty. My hands got real dirty after I got to put the chain back on. What's your story about your council? I'm hesitant to give you space for this. Do you remember Elston Week Golf Course? Yes. Made famous by Ruslan Kogan, who used to collect golf balls. That's how he got his start. So without Elston Week Golf Course, there'd be no Kogan.com.

10:55Public golf course. Public golf course. Not a hill to be seen on that course. It wasn't Royal Melbourne, I think it's fair to say. But for people who live around the area, it was a great beginner's course. It was not a great course, but it did its job. They've turned it into a swamp, and the grass is not that different to when it was a golf course. Well, I was going to say, it was actually much worse than that. The front of Elf Street Golf Course I drove past all the time. That just looks like you can't really see into it. They've got boards up. I drove around the back. I assume this was – they stopped letting people play golf about five or six years ago.

11:23So this is young kids. This is poor people who can't afford private courses. This is a community golf course, essentially. They got rid of it to make some sort of park. So the woke fools at the Bayside Council got rid of the golf course. Is that Bayside Council? I'm pretty sure it's Bayside. I blame everything on Glenira Council. Oh, could be Glenira. You should just blame it on them no matter who it is. It's one of those two fools. Anyway, so I actually went past the other sides. I could see in. This is an Australia-wide trend, by the way. Like it sounds like, because you do have a predilection of going hyper-local in your conversation, but this is an Australia-wide trend where councils are taking golf courses and repurposing them into a mess, basically, for the time being.

12:03It's notionally inverted commas, a park. Yes. You're not allowed in there. I drove past it. It's a full construction site. Yeah, you're not allowed in there. It's like a dirt construction site. This is five years on, and it's got probably another five. So they take away a golf course, and people could actually have walked down. You can walk through a golf course when people aren't playing, even when people are playing. That's not the safest thing to do. That's your advice on this podcast. If you're bored, don't walk through a golf course. You definitely won't be bored after that. Before seven or after six, you can walk past this.

12:27No, I'm playing golf. so for a good chunk of time you can walk so I've taken what was perfectly perfectly when it's dark you can't walk in a golf course when it's dark hang on for half the year you can't walk in a golf course when it's dark if you're in the golf course because you'll find a glowing ball flying towards your head well you see the ball you play it in the middle of the night or something don't you 6am alright so they took a perfectly golf course and nice park after hours and have destroyed it spend probably tens of millions of dollars and have nothing to show for it and it'll be 10 years so like do they actually find councils like you go go to the lobotomy ward pick people who've got a lobotomy and appoint them councillor next day because how stupid are these people like it's just like insane like there's i'd love someone from this council come in and just offend your actions because there's just no rational oh i like that except it's very it's as i said to you it's hyper local but it would be it would be crazy if someone from the council agreed to come on this podcast i think they would there would be have been no chance of listening to any episode of this podcast i agree with you I did have this idea of trying to get people onto councils and support them on there.

13:29I don't think it would be that hard. It couldn't be hard. Do you ever know who you're voting for on a council? One of my friends, Marcus Pearl, was actually mayor of Port Phillip. He was a great councillor. Did that go well? He was a great councillor. I possibly was the best I've ever had. Were you voting for him? Was that your electorate? Yeah. All right. Mike, you must vote for council. I think you get a$14 fine or something, whatever it is. Yeah. I mean, I did in the last election. Do you know who you're voting for? Anyone? You know what any of them stand for? No, but I'm now in the Moonee Valley.

13:59I'm in Moonee Valley. Moonee Valley, is that a council? I will say, ever since moving and sort of owning my own house, I've been much more interested in what the council has to say and do. And what do they have to say and do? Well, so far, not much. That's why I'm really interested. They don't really do much. You know, I don't know if you know this, but a lot of councils in Australia, you know, one of their primary responsibilities is to collect garbage. It's like their only responsibility. Yes, you may say it's the only... And so now there's a surge. They can't put rates up beyond a certain percent every year, but they can add other charges.

14:30And so rather than putting rates up, they add charges to collect the garbage. And a lot of councils, like a third of councils, only collected every two weeks. And so when you vote for council, when you voted in the... Did you... How likely were you that you knew anything about who or what you were voting for? Very unlikely. You didn't know, right? But the last election, I was voting in a different council and I was renting in that area. I get it. I don't care as much. I get it. I reckon I'd care a lot more at the next election. Well, you should keep us posted. I don't know where the election is, but I think it's faux democracy because giving people the chance to vote where they don't know what they're voting for is not really democracy, right?

15:08And so the whole thing is bad. So I'm in agreement with you. I'll tell you some thoughts I had about politics because, you know, there was a South Australian election. Melanaskas. Which went predictably. Dominating victory, yeah. And what's the main thing people were talking about? One nation, right? One nation. Which I think only won one seat, didn't they? Did they get one? They got one. I think they got one seat and a lot of votes. Yeah. It's a funny system. Yeah. They got more votes than the Liberal Party, than the coalition, but the coalition got quite a few seats. Because all the preferences flowed away.

15:34Exactly. And so I think people are wrong about the rise of One Nation. Do you think people are right or wrong about the rise of One Nation? Wrong about what? Well, but they're saying there's a rise of One Nation. You don't think there's a rise? No. I think basically the Liberal brand is very bad. and Melanouskas is basically a centrist and Australians are basically centrists. That's the country. I know it doesn't feel like it a lot of the time but they're basically centrists. There's enough, the majority of Australians are centrists. There's a lot of people on each side. For sure they are. And so you go and you create a leader or a leader comes who's a centrist, they're going to get elected, right?

16:09And he's also a very impressive politician as well. And he hasn't done anything wrong. I mean, that's the main objective of being a politician. He's my favourite politician in the country. I know that. and I don't disagree with your assessment of him right and so it's also because you hate Chris Minns who's other people's favourite politician I just think he's you massively overate him I don't but many people do I'll give you another reason I'm having another mini monologue I'll give you another reason to dislike Chris Minns when you say mini monologue I feel like you need to learn what the word mini means after my huge the runaway success of last week's monologue people have demanded a second one yeah everyone commented to me literally nobody said a word to me so but this is I've thought about politics and the idea of brand.

16:51So you've got a centrist, people are going to vote for him, but some people want to protest and some people don't want to vote for a centrist. So what do you do if you want to protest or not vote for a centrist? So if there's a chance of the centrist losing, you don't want to do any protesting, but this guy's not losing this election. The election's over before it started in South Australia. So if you vote for the Liberal Party, this is my theory, if you vote for them, that looks like a real vote. But no one wants to vote for them at the moment in South Australia. And so if you really want to protest, there's only one option for protesting, and that is to vote for One Nation, or I guess the Greens, right?

17:26And so I think that's why One Nation picked up votes. And I think if there was actually a chance of them getting any power, they wouldn't get those votes, especially in South Australia. I mean, it used to be the most left-wing state. Now probably Victoria is. Oh, well, ACT is not a state, but like ACT, Liberal Government, they should disband the party in South Australia. In ACT, it's never going to win an election. So I was thinking about brand. So we say brand has got three things. forgiveness forgiveness reduced acquisition and pricing power yeah so how do you apply that to political parties because they've got brands and so i was thinking through this and i thought well forgiveness that's easy yeah like if you've got a very strong brand like the problem is there are more important roles in politics than politicians who are competent to do them and so that's why you get these nuclear explosions of people doing crazy things who are ministers because they are not competent to be involved in those endeavors right and so that's what forgiveness does and if you've got a good brand you can survive these scandals and so that's easy but then i was thinking how do you think about cac acquisition cost and pricing power and this is the conclusion i came to so i think acquisition cost in a sense is a bit more self-explanatory than pricing power because that's the whole point it's how much you have to spend and how loud you have to be in order to get votes and a better brand you have to do less convincing for people to to buy you and some people just know you and i was vote for you that's right you get what you it's called organic acquisition that way exactly and so i think that's the acquisition benefit of a strong brand and also you know if you if people don't know your brand you have to run a lot of ads to convince people that you're trustworthy and if they know your brand you run fewer ads or there's word of mouth i think the same is true for politics and then we come to pricing power which is tricky and so i really thought deeply about this and this is where i got to on pricing power i think pricing power is how bold you can be with the controversial nature of policies that you put forward and still be re-elected because you think about pricing power in a commercial context it means raising the price and people still buying you because they trust you and it's worthwhile and so in politics when people like when Howard wanted to John Howard wanted to do a GST he had to have what's called a lot of political capital but i think that's a form of pricing power like he could basically go out and do these things that made some people say hang on a second but they still trusted him enough to buy what he was selling anyway and he took it to an election right and i think the the inverse of that is what um the liberal party and one nation do so i think one nation's got a very poor brand and so what they do is the political equivalent of discounting which is terrible which is extreme policies clive palmer was the most extreme example of that let's go and just say everything 90 off that was his basically his messaging and so you get people's attention but it makes people very skeptical about what you're selling and in the long term does material damage to your brand and so i think that there is an equivalent in politics of thinking about brand equity in the same kind of way as you think about it in commercial terms i think you're right i think I guess the small problem with your view on liberals is we've seen around the world these sort of centre-right parties being decimated.

20:35Liberals have got the additional problem with Teals because that was really a creation of Morrison. Had Morrison not been so terrible, Teals probably wouldn't have happened. So they lost the call at the wets. Because they couldn't get women to vote for him. Yeah, the wets and the more moderate liberals, which we probably both would be, voted Teals, not the way we vote Teals, but voted Teals. And then you've got the whole right flank now being absorbed by One Nation, which is what we've seen with Trump and Farage, really, in the UK and US. So I think the Liberals really have no base anymore. So I think they've got some real issues.

21:04They've lost both sides of the base. Agree. And when Liberals are doing well, call it the Turnbulls, call it the – or even Howard in the early days was a bit more moderate. He became probably a bit more extreme later on. But call it the phrases. Liberals do well when they're much closer to the centre. And when they get pushed to the right, they have some real problems. Now they've got – they can't go to the right because One Nation is so good up. but I can't go to the left because Teals were so good. You say they can't go to the right, but actually if you read the commentary from people inside the Liberal Party, what you're saying is correct.

21:31All of the moderates have been ejected. What you hear from the Liberal Party is we have to move further right in order to combat One Nation. It's the complete wrong strategy. So I think the coalition has a serious brand equity problem. It's not an easy fix, but I wouldn't overestimate the brand of One Nation. I think that... You wouldn't underestimate it? I wouldn't overestimate it. and I think it's being overestimated. I think their brand is not good and they're basically giving discounts and they're getting people's attention with discounts. Yeah, but so is Farage and he looks like he's going to win.

22:03So was Trump and he won, like twice. So the US, the US had a civil war, let's not forget that. So they're a more polarised country than we are. The UK is more extreme and they've got more immigration problems than we have. And so I just don't think Australia is, I think Australia and Canada are much more comparable countries. Canada though is right next to the US so it gets a bit of its overflow problems. And so I think Canada's more extreme than Australia today, but I think those are more analogous countries, and I just don't think Australia has the extreme nature that the US and the UK do. Speaking of politics, you see the Sydney Biennial last week, which is the largest contemporary art, one of the largest contemporary art events in the world, held every two years.

22:44It was founded in 1973 by Transfield founder Franco Bolgiano Netis. The event, like so many of its brethren, founding mission was to make challenging contemporary art accessible rather than keep it restricted. Now it has become a festival of hatred, headlined by a no-name DJ called Zabidya Muzayen. On opening night, Muzayen made comments including long live the resistance. You should call her DJ Haram. I prefer to call her by her real name, Muzayen. Long live the resistance, glory to all our martyrs, and it is our duty to oppose the vile Zio-Australian Epstein Empire. Weeks after the hate-filled outburst, organisers of the Jew hating event claimed that the biennial did not commission, approve or have prior knowledge of the remarks made by the artist, I'm using that in inverted commas, during her performance.

23:28Well, that sounds surprising given the curator of the event is a Middle Eastern princess called Huwa al-Qasmi. At the time of al-Qasmi's appointment, she was accused of having an extremist anti-Western political agenda, which she promptly lived up to by telling reporters that none of us will be free until all of us are free. So, free Palestine. Her father once described Israel as a cancerous growth. after Mazovien's tirade both PwC and Minter Ellison dissing themselves from the putrid organisation and of course the event is funded by long-suffering taxpayers who can contribute in more than three million dollars to this orgy of hatred through a combination of federal, state and Sydney council grants speaking of incompetent councils Adir, what should we do about this orgy of hate?

24:08Don't you think this thing is so boring? Like I've spoken about this I know some people that are involved in it I thought it was called Biennale but I think it's better you call it biennial because we're in Australia I think the event for me is fringe. I don't say fringe. I mean, it's fringe now. It's fringe far left. But not that many people are interested in this stuff. I thought the people who were interested in it, they should go to it and have fun. And the people that aren't, who cares, go to the footy, right? All of these things now, these events, the Adelaide Writers Festival, that was on the fringes.

24:40Like most people didn't go to that or didn't even know it existed. All of these things on the fringe, They're making their way into mainstream conversation and into your monologues by being extreme. And so they're kind of achieving the objectives that the people controlling them are setting out to achieve. I personally think there are some dangerous things going on in society. I don't really think these are those dangerous things. Like, this is fringe stuff, and I think there's a pretty good argument to ignore this. Like, Randa, I forget her surname. Abdul Fattah. Like, she's a fringe dweller.

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25:17Like, she's not in the mainstream, but now I just mentioned her name. You know who she is. I get the Streisand effect. I think that's what's going on here. Like, who cares about this thing? I don't care about this thing. I'll never go to this thing. My point is, why is this thing getting millions of dollars of taxpayer money? Well, that's a good question. It should be going elsewhere. Well, actually, it's a bad question because we all know the answer, but it's a good point. I've got no issue with these ridiculous events happening. They can have all the anti-Semites in the world, get this DJ, Haram, whatever she's called, get all these anti-Semites.

25:44so they can have their own convention whatever they want. Why are we funding it? Why is every single Australian paying for these crittens to get their orgies of hate on our dime? That's the problem. Have the only event you want, zero taxpayer dollars. Council, state, your mate Chris Minns funding it. Of course he is. Well, he's not my mate. When he's not appointing... I'd be happy if he was my mate, by the way. Jew hating judges is he's giving money to the biennial. So I don't know how this guy is so-called hero of Jews when he does nothing of a sort. Chris Minns, I'd be happy. He looks nice. He's a handsome guy.

26:09That's about where it ends. If you were my mate. I'm happy for him to be. He's not my mate. I'll take him as a mate. But the thing you should get worked up about, I mean, not that you're short of things to get worked up, but the thing you should get worked up about is that when asked about this, he essentially reaffirmed ongoing funding to this event. That was my bigger issue with this. I can't disagree with anything you've said here, but I do think it worries me much more that the Greens have shamelessly adopted a platform of Western hate. That worries me much more. Fundamental North Star, though.

26:41But they were a mainstream party. And so their brand, they still have brand equity. Now, it's diminished, but they still have some. Strong in that niche. In the Juha niche, it's incredible. Biennial, Biennale, whatever it is, no one even knows what to call it. This has got no brand equity. It's got brand equity amongst nine people that turn up to it, right? So I wouldn't worry about any of this. like worry about the things that have impact. These kind of things. You know that actor, which is the actor that like said, he made these comments about opera and ballet and they were badly misguided. Oh, that was Timothee Chalamet.

27:17Timothee Chalamet, who had very bad photos of him taken at whatever that was at event with the bad items. No, you know, you don't know what I'm talking about. I know what you're talking about. No, there were the Oscars, yes. No, well, that's another word for the Oscars. Actually, it's two words. No, they went to this after party. Oh, Vanity Fair. You didn't see those photos? Listen, no one cares less about these people than I do. But when they say the lighting was terrible at this party, I'm like, I'll have a look at what terrible lighting looks like. And they weren't wrong. It did make them all look terrible.

27:47Anyway, so Timothee Chalamet, he made these comments. I think what he was basically saying is, it's nice that people turn up to movies at the cinema without taxpayers having to fund the industry, unlike opera and ballet, which is accurate, right? There's a great Yes Minister episode on this very topic that people can look up for themselves. And he was misconstrued as saying ballet and opera are junk. Now, you might think they're junk. You might not. He definitely didn't say that. Yeah, and we tracked it straight away afterwards. Yeah, but I think people say it cost him an Academy Award, and I say I couldn't kill us either way, and I'm certainly not watching the Academy Awards.

28:24But my point is, people stood up at the ballet or the opera or whatever people stood up at when they put the kefias on last year and they made this whole fuss. That was a cine opera, I think, or cine theatre company, I think it was. And like 200 people were there or 500 or whatever, right? That stuff doesn't, like it sucks. And it's bad that taxpayers fund that. But that's not the main... Oh, we're looking funded by Jews. Well, not anymore. Not anymore. But that's the stuff that doesn't worry me. The stuff that worries me is when you have politicians that tell lies about things because they think it's going to get them votes Marine Farooqui.

28:59In Western Sydney or wherever else, right? That worries me. Yeah. The Biennale, Biennial. I couldn't care less about that. I don't care. Have the Biennial as much as you want. That's the taxpayer. She sounds like a terrible DJ, by the way. Yeah. She'd have got Dr. Lux to perform. I don't know who that is. Your name's Dr. Lux? Oh, that's a good name. I'd be less hate-filled than her. Oh, I'm not sure about that. It'll just be directed elsewhere. No, I would definitely vote for your hate over her hate. 100%. How's this for a great headline this week that my lawyer friend in the UK, Fanonapod, sent me through?

29:38Kirkland, Kirkland Ellis, the biggest law firm in the world. Kirkland smashes US$10 million profit per partner as partners now make enough to buy a Rolex a day. What do you make of that headline? That's a funny unit of measurement. When you're making that much money, that's the unit. Well, does that mean, hang on. $10 million per partner doesn't mean partners take home$10 million. The best one makes$30 million, as in the highest paid one makes$30 million, and someone probably makes$2 million. I'm saying$2 million like it's a small amount of money. What do I think about this? You don't really care what I think about this.

30:09You want to say what you think about it. So why don't you say what you think about it? You think about it. You know, I think it's ridiculous, and it's one of the problems with society, that the people that are making tons of money, the people that are not contributing to productive output in society. I've got no issue with lawyers being paid a decent salary. A living wage. A living wage. Well, it is expensive for lawyers to live. But I don't know. Even$10 million feels pretty excessive for a lawyer to make. It's outrageous. And this is in the US where they charge more. But in Australia, there's lawyers getting$5,$6,$7 million a year.

30:41A nurse earns$100 million. Which is way more than most CEOs get. Well, you should just say a nurse earns$100 ,000 a year. And so I don't mind if they earn$1 million a year, these lawyers. That's fine. $2 million, that's a lot of money. But we're on the same page on this. I care less about the individual lawyer and more about what it's saying about society because this is what leads to the economic polarisation of society and then eventually it's torches and pitchforks and we kind of deserve it if this is what we're doing. We haven't really talked much about Operation Epic Fury, of course the joint US-Israel strike on the murderous Iranian regime and in many respects it's actually going pretty well with the Ayatollah killed in the first few...

31:18Well it hasn't gone well for him. It didn't go well for him, he was killed in the first few minutes of war. Of course, joined by Ali Aljani, the architect of the murder of 30 ,000 brave protesters earlier this year, as well as other thugs, including the commander of the IRGC, the chief of the general staff of the Iranian armed forces, the commander of the murderous Bazij paramilitary forces, and the minister of intelligence, who doesn't appear that intelligent. Mojtaba Khamenei, the leader's son, has theoretically taken over, although many suspect he's dead or continuing on weekend at Bernie Stile, having made no video appearances since his alleged elevation.

31:50Do you know when you have your son take over, it's not called a theocracy. That's called something else. That's called a monarchy. Yeah. And that is the reason... The original Shah was deposed, right? So that is exactly... And by the way, that is the reason in the Arab Spring that the army allowed Mubarak in Egypt to fall because he was trying to pass it on to his son. And the army said, we're all in favour of military dictatorships, even brutal and oppressive ones. Like, they seem to go fine for us. but monarchy were not so supportive of that and so they didn't defend him and the Muslim Brotherhood came.

32:26Mohamed Morsi, remember him? He had his brief moment in the sun before going into the dark shade of a prison cell and then just a different guy took over from the army and so I think one of the things that is not spoken about very much because I think people don't really know what they're talking about when they talk about this conflict is that the IRGC will not be unhappy with the way this leadership assassination process has played out. It's been good news for them. Even though they portray this... What could use of the guys who were assassinated? Well, even though they portray Kamenai Jr. as more hardline.

32:59I'm not sure what more hardline means when you see a group of kids protesting and your answer is kill them all. Basically... People mourning Lajani as some sort of moderate. This guy murdered 30 people three weeks ago. He's about the opposite of a moderate. No leader that's being killed. you could say, oh, that was a good guy. Like, zero. But I would say this is not bad for the IRGC yet. Like, they've lost some assets, and they're quite vulnerable, but they retain the power to attack their neighbours. Their strategy is pretty clear. It is, let's try to make sure that the Gulf states suffer so much pain that they pressure the US to stop the war.

33:39It's a good strategy. Not great for your relationship with the Gulf states. I think it's Shias and Sunnis. Like the relationship... But Qatar was the bank of Iran, so... Yeah, but Qatar is agnostic, morally agnostic. They're getting bombed by Iran. I know, but that is always beneath the surface. I think they were surprised to get bombed. I'm sure they were surprised to get bombed. And so at the moment, I think things are not terrible yet for the IRGC. They look worse from the outside than I think they would feel on the inside, unless you were one of the commanders that had the bomb fall on your head.

34:10One of the big sort of criticisms of the war is obviously the Stratafamuse that was closed and led to oil prices going up. So I think that's – let's talk about this oil price going up myth because clearly oil prices have gone up in nominal terms. Well, that bit of it's not a myth. It went from like, what,$60 to$120. That's if you're looking – you've got to look at it in context. And there's two contexts. There's one is what's the historical level of oil, which has been at$150 before. And it was far higher than this sort of two years ago. So there's the – even in nominal terms, it's not that high.

34:39but you need to look at oil in inflation-adjusted terms. And you know I think inflation is always being cooked. So the real inflation is gold. Now, gold now is at record levels and probably itself somewhat inflated up, but I'll use gold for now as the measure because we're in a relative world. Oil, in terms of gold price, is the cheapest – well, not the last – two or three weeks ago was the cheapest it's ever been, and even now is still the cheapest it's ever been other than the last few months. So if you look at oil prices now, I call it 100, give or take 100, and gold is cork, you would take 5 ,000.

35:10So it's a 50 ratio. All right. It was down to 10 in 2010. That's easy. The ratio is easy. This is when oil was high and gold was low. So we're literally five times cheaper than it was in 2010. That's 15 years ago. So oil has been hugely deflated since then. I think a decade is not the timeframe where people think there's an oil spike problem. It's more like a two-week problem where it was X and now it's 2X. Why did that happen? Well, no oil can get out of this straight. Oh, that's pretty bad. And so I think that is what's – so I take your long-term point, and you could add to that. It's not over the long term.

35:45It's like going back three months ago, and it was cheaper. All right. It's much cheaper now. Is that right? Yes. Than three months ago? Certainly revisively gold. Well, I don't really keep track of the oil. I got sucked into the whole transition argument. Partly because gold's gone up so much. I lost track of oil. But even look at gold. Oil was well over 100 in the 2010s. So, look at everything else. Look at how much house prices have tripled since then. So, if you compare it to virtually any other asset, oil is so cheap now. It's just insane. We've got profiteers. Oil hasn't followed the inflation curve of everything else.

36:17It's gone the other way. Look how cheap air flight is. The spider cartel keeping the supply constrained. Well, there's a question how much they keep it constrained. But I will say this. What we've seen is the American shale gas revolution. So, all the supplies. The US is now the number one producer of oil in the world. That's an incredible thing to think of 20 years ago. So why then does this closing the strait, it's not closed, right? It's selectively open. It's closed for the non-Iranians. It's closed for the good guys. For the US and Israel. And I can't imagine Israel sending many ships through.

36:48No, it's not just that. It's anyone who is on the side of light versus darkness. India's getting through. I wouldn't say India's darkness. That's true. I wouldn't say China's necessarily darkness either. You can criticise some stuff, but they're not Iran. They're not a democracy. No, but they're not Iran. No, I agree with you. I would more say if you're on the liberal democratic side of the equation or a Gulf Arab state, your oil's not getting through, right? And so the thing about that is… Is Saudi considered a Gulf Arab state? Because they're obviously tunneling it out to the Red Sea. Yeah, no, but they're still on the Gulf.

37:26Yeah, so they're getting their oil out the other way. Through a pipeline. The pipeline to the Red Sea. where the Hooties are. Where the Hooties are waiting. But Hooties now have a great region. It's a great region. Sable. So, but most of my question that I'm asking you, if everything that you're saying is true, and like I don't doubt the things that you say, although sometimes it takes a bit of a roundabout way to get there, but so why is this curtailing of this much oil having such a dramatic effect if most of it's coming from the US and the US is quite persuasive on the Venezuelan equation now, so it takes a while for Venezuela to restart their oil production.

37:59to it. It is to restart that. But why is this having such a dramatic effect? Well, I argue it's not a dramatic effect. I think if it was having a dramatic effect it would be$250 an hour not$120 or$110 or$107. I was surprised when I filled up my car. Am I allowed to save a petrol car? This podcast you can say anything. No one cancels you for anything on this podcast. So I was surprised it wasn't more expensive when I filled up my car a couple of days ago. And as I look at this window there's a lot of trucks driving down this road and I wouldn't say there are fewer trucks driving down it than a month ago so it is true that it doesn't seem like there's been much of an effect.

38:33I would say that the Iranian regime does probably put a$15 to$20 per barrel premium on oil. It's lighter and sweeter. No, but no, what I mean is because there's an embargo of sorts on them and that oil is not in the open market. Oh, you mean they discount it? Yeah, because it just goes to China and Russia, right? And so, I don't know. Look, I don't really care about all this oil stuff. Like, the reason I say that is there's a regime that has been in power since 1979, has done bad things for... And it self-stole power, let's not forget. That's right. How do international rule, international rules ways order, and you're breaking international law.

39:13This is an illegitimate regime that has been illegitimate since day one. That has killed Westerners for the better part of 50 years all over the world. Took hundreds of people in the US embassy hostage. This is a legal government that should never have been allowed to stay in power. who was listed by the French, we should add, who gleefully flew the original Khomeini back to Iraq. Well, they didn't want to go to Paris, did they? And so I think that the truth is this. We can't let these people get nuclear weapons because they'll shoot them and that will be very bad. That will be World War III and so they have to be stopped.

39:45And so I don't know how close they were to getting nuclear weapons. They definitely were doing things that you wouldn't be doing if you didn't want nuclear weapons. Like, I don't go any rich uranium in my house because I'm not looking for a nuclear weapon. And so there was no reason for them to do all of the stuff that they were doing and it's pretty clear that, at least aspirationally, they were hoping for nukes. And so something had to be done. Why did they do it now? I don't know. We can all have conspiracy theories or maybe it was just good timing because sometimes you've got to do things when they're available to be done, right?

40:14Golden windows. But the bottom line is whatever the price is of oil right now, it doesn't really matter compared to if Iran, best case regime change to democracy, not impossible, feels tough. But even if Iran is severely weakened so that this is going to be a problem in 30 years, not in five years, I mean, that is worth an oil hike. I think people have got the wrong attitude towards this. I think the reason why oil has only gone up really, let's say its long-term average is more like 80 or 90, it's only up to 20 % above its average, is because I think people think this war is going to end soon-ish and no one wants to be holding its expensive future contracts.

40:50So I think people are pricing in and oil drops. Because as soon as this war was done, arguably oil drops further than it was. Most people want oil between sort of 50 and 80. So that's 60 and 80. And oil was at real risk of dropping below 60, into 50 or even lower. So oil was at the risk of getting too low. So we could have actually that reverse problem, which is why I think it hasn't gone up that much. Well, I think this war's going to escalate. I don't mean because of Trump's comments about bombing stuff. Basically, I thought the biggest risk of an escalation was a lot of Israelis getting killed by an Iranian missile because then the Israelis are going to go bananas, right?

41:24And they didn't kill a lot of Israelis, but they wounded 110 Israelis. It's pretty – like you see the footage. It's hard to explain how much – how Israelis feel about that, right? And so I think – I'm shocked Grace Thayme didn't come out and criticise someone attacking civilians. She was probably disappointed that it was not as effective as it could have been, the missile attack. Yeah, exactly. So, yeah, I think it might escalate. But ultimately, you know, you don't have to use a nuclear weapon to have the power of a nuclear weapon. Like this Straits of Hormuz thing and firing at Gulf states, I think this tells you everything that you need to know about who this regime is.

42:00I heard 3 ,000 innocent people killed in January told you everything you need to know about the regime. Right, but then people in the UK, for example, or in, I'm going to say, Norway, they might say, but that's an internal Iranian issue. That's not going to affect us. Selfish, right? Yeah. But when you see what Iran is doing now, I don't understand how you could be a Western liberal democracy and not say we've got to put an end to this because we can't be held hostage like this by these lunatics. So that's my view on that. Before we move to the next thing, I just want to give you one quote. You tell me what you think about this quote.

42:34Do I want to give away who this is? I'm not going to give away who this is. First you have to try and guess who said this, okay? It's essentially just a mining project, right? Did you read this quote? I haven't finished, but I thought you might jump in early. Remember you told me - Can I buzz in? Yeah, buzz in. Oliver Curtis. Great. Who is Oliver Curtis? Great quote. I mean, I didn't say it's Jeopardy, but that's fine. We can deal with that. It's essentially just a mining project, right? I'm digging something up. There's electricity. There's the processing plant, which is the data center itself.

43:02And I've got the widget output, which is the commodity, now articulated as an AI token. And I'll tell you how I felt after I read that quote. I thought, not only does this guy know nothing about what's involved in mining, but he seems to know nothing about what's involved in data centers. A data center is not a mining operation in any way. He was mining Bitcoin. He never actually mined it, but he intended to mine it. Well, that's like every miner just about, isn't it? But I do get that he might be a bit confused because it was called a Bitcoin miner. but a data centre business like this has nothing in common whatsoever with a mining operation like that.

43:45This is obviously from Joe Astin's fabulous interview with Oliver Curtis. I haven't listened to that interview yet. I listened to it yesterday. Did he shred him or was he nice to him? He's very nice to him. I thought Oliver came across quite well talking about the insider trading stuff. I thought that that was... Well, let's not forget, we've been big defenders of him on this show. I remain a big defender of that. Same, but let's just point out a few things. One, he pled not guilty. Yeah. And tried to pin it on the other dude. Yeah. It was mostly him. Yeah. That was the argument. And so this whole - Hartman actually got less, who now runs Andrew Forrest's private family office.

44:16Well, because he pleaded guilty. Yeah. That's how the system works. No, usually he plead guilty at a discount. Yeah. Whereas in this case, it was reverse. Was it? Curtis got less than Hartman. Oh, that seems unfair. I'm sure Hartman thinks that. But he might have been one was more responsible than the other. Yeah, potentially. But when there's contrition now, let's not forget, it's contrition after a not guilty plea, trying to pin it on the other guy. He didn't talk negatively of that, of John. But now there's this whole shift in narrative, which is like, you know, there was this thing that happened and I made this mistake.

44:46Now, that's fine and you did your time. But I don't feel like that's really owning it. Really owning it would be I was greedy. I did this bad thing. Then I said it wasn't me. It's the shaggy difference. and then the court said, it was. And then I went to jail and that kind of sucked. And when he speaks about going to jail, he makes it sound like he said a quote along the lines of, it's very hard kissing your kids goodbye and not knowing when you're going to see them again. You're not going to war. He's not going up the beaches like Normandy, right? He knows exactly when he's going to see them again, either at the end of his sentence or when they come and visit him, like one of those.

45:31And so I just think the whole framing of this is rubbish and it's not honest. And I actually think he's totally suitable to run this business. I've got no issue with that bit of it at all. But I just feel like this is not true contrition in any real sense of the word. I'm less critical on that stuff. He was young. He was 21 at the time, whatever. What I'm critical of is he seems to have another clue what the hell this business is doing. And this is a business that he's throwing billions of dollars at this guy. Well, that's an advantage. Because if he knew what it did, you wouldn't be trying to float this thing.

46:00It's just insane. And see Nick Curtis, who's a super smart operator. That's the dad. It's a hundred million bucks. Secondary last week. We know where smart money's going. It's out the door. This thing's an absolute rort and there's no way this is ever going to generate a dollar a profit. Oh, but your story's changing now. How is it changing? I sent you a message and I said, I feel like you're warming up the environment for a backflip. Me? Yes, flip-flop. You said this is not going to IPO. I said it's going to IPO. Is it going to IPO? I still don't think it might be a IPO. Oh, come on. come on I'm not backfliping just yet it's going to IPO on that note we'll go to Super Craig we've got a very special guest coming in really soon

46:47and we're back with a very special guest our third time on the pod I think so you and Joe are just head to head to Australia's most powerful journal so John Stansholt editor of The List and I would have said we can break this story but unfortunately we got scooped by Fairfax papers a couple of weeks ago, your now arch nemesis. You've got a book coming out, which I'm especially excited about. Before we get to Rich List, tell us a bit about the book. Yeah, sure. We've got Perry Williams and I, my colleague at The Australian. We've got a biography of Mike Cannon-Brooks and Scott Farquhar. Atlassian, it's a company.

47:18I've never heard of these guys. What do these guys do? Yeah, yeah. I think Ideas French with them. Yeah, so Atlassian, yeah. So it is a bit of a funny explanation of what they do, but they're a software company. Come on, collaboration software. that are getting eaten alive by AI at the moment. So you've written a lot about Atlassian. You and Perry have written last year, obviously, we were first, but you guys come about three, four years later after we broke the story. Right, right. Okay. Do you want to read that? What's happening at Atlassian? You've had some incredible scoops. Obviously, people are singing like canaries in there, a bit like the Iranian government that's going to you.

47:51So you must have some incredible sources. What's the feeling like in Atlassian now? If the share price is down 80%, everybody seems to dislike this company. SaaS killing it. What's the latest there? I think it's a really interesting case study of what happens when a small startup that's a cool place to work, a bit like here maybe, what challenges do you have in keeping that culture up when you become a really, really large company? So yeah, it's a tale of two decades almost. So if you can think back to Atlassian when it started, Mike and Scott, it was the cool company. pre-IPO post-IPO pre-IPO post-IPO absolutely which does almost coincide with that time frame so it was won a string of all those great places to work awards you know they were notorious for having amazing you know all the beer taps in the office this and the other well actually went to the office back then as well that's true that's another thing too right so and then now it's sort of switched to yeah there's a lot of there's a lot of unhappy people there it's just not a it doesn't feel like and they're going to deny all this right that's their stock thing is to deny everything yeah and it just doesn't feel like a happy place anymore Unhappy because the employees are now dropped 50 % of their wage or unhappy for other reasons on top of this massive wealth destruction?

49:00Look, I mean, there's a couple of things here. That stock-based compensation, which is so popular in the tech world, that's clearly an issue because the share price has fallen so much. I mean, it's still – it's halved since January 1. It's sort of got to a level where maybe you're comfortable with the valuation now. What, 19, 20 billion US market cap? Yeah. And that's halved – I think if there was a different CEO, I'd be very happy with this valuation. Obviously, Mark has got to have super-pervoting shares, so unless he wants to go, he's not going. Well, that's right, and there's all sorts of permutations to that relationship, right?

49:29So, yeah, it's gone from – yes, the stock-based compensation is clearly an issue. And I think the change in culture when there was an influx of what they called Metasoft, people from Meta and Microsoft. Former CTO who just got fired. Yes, correct. Yeah, that's right. So, yeah, I guess there's a change in that culture from a cool Aussie place to work to that maybe a little bit more corporatised America. They talk about the way that they measure people's… Stank ranking. Yes, stank ranking, correct. Probably your best scoop, I think, has probably been the over-the-fence dispute with Mike and Scott.

50:04I think everybody thought, Adia was actually right on this early days, but I think most people, myself included, thought these are two best friends and they built this great business together, together forever, great friends, and it turns out they seem to hate each other. Well, I was only on it because someone told me about that situation. like unless you that's how you would find out yeah but I wasn't a guest like someone said to me this is what's going on and that was some great reporting by you but John obviously you're all over this do they hate each other like what's the current status of the tech bros well I think as we've written and you know what might be coming up in the book and stuff yeah I don't think they're great mates anymore were they ever great mates oh look I think there was I think there was a time where they were clearly pretty close right now whether were they were they best friends at university I don't think so from what we've been told.

50:48Nicky's clearly been very, very close to Mike and continues to be close to Mike. And you can see, you know, through all the photos from that time, there's always, Nicky's always there next to Mike. Well, Nicky and Mike were business partners and a couple of them. Correct, they were, yeah. And that's right, yeah. Obviously Mike back to Blackbird early in the early days and Startmate in the early days. So they've been very close mates. So if you look back at all the photos from that time, and there's a lot of photos from them from the internet in that time, by the way, Nicky's always in the photos.

51:12Scott's not in the photos very often at all. I mean, take of that what you want, but they clearly had an amazing business relationship there, an amazing business relationship. They were best men at each other's wedding. So there, of course, there was a relationship there. There was a time, for sure. Now, I think any relationship goes through its ups and downs and that clearly has gone through its ups and downs. I'm not going to give away anything yet because I want you to buy a copy of the book when it comes out. I'm assuming a pre-signed copy. We'll buy 100 copies and we'll give them out to readers.

51:40You need to keep that in. He said 100 copies. When you say buy, you mean we'll take 100 copies. Well, I mean you'll buy 100 copies. The bigger issue with Atlassian, something you said very early on, which before anybody was talking about this particular thing, is the nature of the way they gave the stock-based compensation and the fact that you could sell it so quickly relative to any other business. Yeah. And I think the thing is, that has caused them, I think, the problems. Well, be it you have tax issues if you sell it for a year. So you would really think that it'd be rare that you'd sell it straight away.

52:13But when you say you can, that is no longer a long-term incentive. I don't even mean that from a compensation definition of long-term incentive. I'm talking about it emotionally. The catapult share price has gone up and down. When it goes down, people are less happy than when it goes up. But when people believe in the business long-term, they can wear the downs, right? What they think when it's down is, these idiot investors, don't they understand how good the company is? And I think the problem that is going on in Atlassian today is there's a few problems, most of which you've highlighted over the years, some of which probably have been cut out before the podcast went to air.

52:52But one, they sold this dream to staff and it hasn't materialised and they viewed that as a part of their compensation. Two, the founders have been selling down whilst the staff have been getting stock. That's$4.5 billion each, right? That's right, yeah, yeah. And so that's... US, by the way. Oh, US. Oh, so$6 billion Aussie. No, sorry, so$3.5 billion US. so it's a four and a half five that's the total they've sold down each yeah each no each yeah in total they've each sold that in total yep and so like that I've been much more sympathetic than you about that about selling down but I do agree with you it's on a good look when you're selling stock and you're kind of forcing your my issue was the company was funded by the employees like they've lost 3.6 billion since listing and that capital is coming from the employees instead of paying instead of paying them in cash they pay them in shares And so you can play that game provided you put your employees up on a pedestal.

53:48That game can continue. And I really think what's happened here is that the bubble has burst because they've torn the employees down very publicly from that pedestal and have effectively said in the way that the message was delivered as well, you're just cattle. And like we don't... This is the recent 1600 fire. Yeah, 1600 fire. And we don't... Like you're better to us as beef than milk. Yeah. I remember too that it's only a couple of years ago, right, that they were talking about targets of having 25 ,000 employees rise. And I know things have changed. I know the rise of AI has come along. But these are the sort of series of missteps, I suppose, that's happened.

54:24Well, as stewards of capital, it's hard to say, especially Mike, but both of them have been disastrous. They've burned$3.5 billion in capital. Forget the share price. We can be distracted by share prices. They continue to lose money when they should be making money over the last. They should be making money hand over the fist. in the last 10 years. Because on a gap accounting basis, they've been making substantial losses and it just looks like they haven't on a cash basis because they've convinced employees to take... And this is what's his point about Canva as well when they talk about cash basis.

54:51Anything you don't like, I feel like we've got to define the word fraud for you. So it doesn't mean something I think is bad. It means that's illegal. No, it means you're being deceptive. Yeah, I call it deceptive. That's a good word for you, deceptive. And the question is, though, was it deceptive? So I said it was a fraud, not their fraud. There's a difference there. Well, I think that is – it might be too thin to split hairs. But what does it mean – which bit of it do you think was deceptive? In terms of they point – they spent 15 years pointing to we're profitable, we're making cash profits, look at our cash flow, and ignoring the fact they spend a billion-plus dollars a year on employee share-based payments, which are excluded from this, obviously.

55:30So that's where the deception comes in. And what's the main thing? I mean, obviously, people will buy this book. This has got a lot of interest value, this book. It's a big company. This could knock off Joe's book, I reckon. Qantas is hard to beat. I think Qantas is much more well-known than Atlassian. We've got a bit of editing and lawyers should get past first. Yeah, you could sell it in the US, this book, I think. It'll come from Joe's old 70 ,000, I think, which is an incredible result for a business. So many books. I think Joe's old 70 ,000, Chairman's Lounge. That's a lot of books. Chairman's Lounge, it's called.

56:03I think you could sell 50 ,000. I don't think it's out of the question. Let's hope so, but that's a lot. That's a lot of books. And so what can you say that's something that you've learnt or a view that you've now formed about Atlassian as a consequence of writing this book? Has something changed in how you look at that business? Look, firstly, I hope that you get me back on the podcast to talk about the book when it comes out. We want to save our good material here. No, look, I think it's a tale of two different decades. as I said the first decade was so positive and it was just this great growth story of you know they were profitable very very early I mean they were pioneers in so many ways cloud or whatever you want to call it profitable from pretty much from day one I mean those were really heady days they were in the cloud until recently but they were obviously sass so they were profitable very early and they were crazy they were profitable very early and you go back and look at the financials from that time you know they were paying themselves dividends very quickly yeah absolutely very very quickly And these guys were in their mid-20s.

57:05It was very, very impressive. The biggest remarkable change, and we can talk about your rich list, the biggest remarkable change is they were a business that was pioneering in the sense that they didn't take any primary VC money. They basically funded it themselves. They were secondary from Excel in 2015. Yeah, like the VC money from Excel was them pocketing cash. and to pivot from that a business so disciplined on profitability to whatever to this pin up for burning other people's money to grow your business employees money even worse than other people's money I just that is a shocking change and And equally, so that's shocking to me, and equally shocking to me is the fact that of all the companies that I can think of today, that is genuinely imperiled by the rise of AI.

57:54They are probably at the front of the queue. Multiple ways. And if you said that to me five years ago, if you said their whole world of business would be completely imperiled, I just couldn't have seen a way for that to occur five years ago. I'll just make one point on that, which I think probably Adam in particular will enjoy. So on the one hand, you have the rise of Anthropic, you know, having a huge effect on Atlassian share price. And on the other hand, you've got Mike's private company, one of his private companies in SunCable, which is the company that wants to build this massive data centre in the Northern Territory with huge solar panels next to it to power it.

58:29And it's a whole data centre AI story there. Who is he trying to get in there as a big customer, as Anthropic? So, you know, it's kind of like there's a bit of irony at play there. And we're kind of asking. when you said you couldn't have foreseen it I've been on the record saying Jira is one of the most hated products in the world like people don't like Microsoft products but you kind of they're clean they work whatever it's hard to find a product manager who likes using Jira like people hate it so there's lots of things people hate especially lots of things you hate right I'm not a fan out there too right I mean people would you know have like huge meetings about it there'd be fan groups of it there's this website called ihatejira.com like it's There's also websites called I need to use something to power my day-to-day work.

59:12I mean, there's probably not a website called that. It's a long URL. And so you don't have to love something to need it. I'm not saying that. I'm not saying, but as soon as people have an alternative, as soon as people have an alternative, they're going to tell you that. If you love something, you're not going to go off it. I agree with everything that you just said. The last step is I would not have foreseen that people would have such. So the whole customer base would so dramatically all have such an easy alternative. so quickly. I thought it was totally unforeseeable. So let's get back to the list.

59:43So obviously you released the list, I think you call it, biggest selling edition of the year for the Australian? Richest 250. Richest 250? Is this the biggest selling edition? Look, it's the biggest year. On an annual basis, biggest year in terms of subs, huge readership numbers as well. Yeah, I'm not really sure yet about the physical copies. It's only come out a few days ago. But yeah, I remember the first one in particular. How many years since you've moved across? It's the eighth one. If you remember, the first one was the one with Anthony Pratt, you know, lying on the bed with his socks and stuff.

1:00:11I got told, and I'm paraphrasing here a little bit, it was the biggest, I don't know, it was eight years ago now, pre-COVID, it was the biggest selling paper edition that they'd had since the one when Gough Whitlam died. Oh, wow. Yeah, so it did shift. Now, how it goes now these days, you know, I think obviously the internet, digital, is much more of an important distribution channel, but yeah, it still shifts copies. Can I read you a quote from this edition? you have to tell me who you're talking who I'm talking about and then I want to ask you a question this is 250 names on this list no no you'll know this quote every day he rises at 4am at his house in Florida's Palm Beach across the lagoon from President Donald Trump's Mar-a-Lago resort I might have been talking about this guy a few hours ago but just stay focused on this last bit and he's out the door in less than 60 seconds he wears the same clothes casual dress shirt shorts it is Florida ironically not photographed in shorts in the paper, in the edition, and Deodora's sneakers he carefully laid out the night before.

1:01:11So who's that?

1:01:15Well, it's a guy called Rob Hilmer. I think it describes entrepreneurs like Adam Schwab as well, surely. He doesn't put on shoes. That's a difference with him. That's true. There's a little bit different. Less than 60 seconds. This is my question, though, that I want to ask about this. I am sure he's lying because there's one telltale giveaway. I'm not sure he is. I haven't met him, but the 60 seconds, it can't be true. Because to me, there's one telltale sign of why it can't be true. And you know the story of like, it was like maybe Van Halen or someone who said you've got to give me a bowl of M &Ms but no brown M &Ms because they wanted to make sure like if that went wrong, how could I trust all the rigging that these people are doing, right?

1:01:54And so I worry like one little crack in a wall and you wonder if the whole thing is cracked. So why can that not be true? It can't be true. I get out of the house in 60 seconds. I should have done it. What you're saying is I should have flown to Palm Beach. In hindsight, this was a mistake. I should have flown to Palm Beach and been at the door at 4am. And watch what he was doing. There's one thing you would do. He would have made me get in the hot tub and the sauna that he does. Is it an ice bath? The ice bath, sorry. But there's something that you do in the morning that takes longer than 60 seconds.

1:02:25Every morning you do it. It takes longer than 60 seconds. A few things. What is it? Name a thing. Rush tape. Exactly. Is this guy walking out of the house every morning without brushing his teeth? It can't be. And so that cannot be true or else he's got the worst breath and his teeth are all going to fall out. It can't be true. No, I kept reading. If he gets to the office of 405, no one's there to know. I know. He probably brushes his teeth at seven or something. I kept looking and reading what he did when he got to the office. It was very precise, a lot of detail, no tooth brushing. It can't be true.

1:02:55Look, is there something you want to leave out? So I think what you've encapsulated there is the colour and the movement and the interesting stories that keep people reading it to you. I look at that. Do you think a criticism I had for this? This is obviously Fred Hilmer's nephew. Fred Hilmer, one of the worst CEOs in Australian media history, this guy. I'm shocked that you say... Oh, there we go. Okay. Yes, he was. When you miss REA, Domain and Car Sales, that's raw. I thought to myself... I wouldn't say Fred... It wasn't one of the... I was at Fairfax in those days. It wasn't one of the most loved CEOs.

1:03:24And now, James Packard had that... Do you remember James Packer's infamous line to him when Hilmar was trying to give him advice and Packer goes to him, you f***ed up Fairfax, f*** off. I think the problem with Hilmar, other than his uncle, is he's got about$2 billion under management, I think he said, and it looks like he's invested in core, where he's opened up. I reckon investors aren't going to go on that well next year. This is where we get to the Adams questioning all the valuations. This one seemed a little weird. So this guy's got a couple of billion under management. Regal's got$20 billion under management.

1:03:57Regal's worth$900 million. And I think you had$1.3 billion on this guy. Phil King, no, it wasn't that much, by the way. Phil does his best to stay off the list. Phil's off the list. But Phil runs a much bigger business than this guy. Obviously, Phil doesn't take a nice bath like this guy does. But how was he – obviously, he had that 4 % investment from some random guy we never heard of. But was it purely based on that 4 % investment? Look, I mean, like Carolyn Leavitt, I'm the Carolyn Leavitt of the rich. I could justify anything that's on here, mate. I demand Adir be on the list at 10 billion next year.

1:04:29He's more legit than this guy. A hundred billion. Yeah. The thing about - Adir hates the list too. He secretly hates it. I like the author of the list. But there is, I think the bigger issue, tell me what you think about this, because you talk to all of these people. This guy I thought was a very interesting story. He kind of came out of nowhere. Adam would say he came out of nowhere because he shouldn't be on the list. But let's just say he came out of nowhere. Well, clearly I don't think you're reading my stories enough because I've written about him for several years. He came out of nowhere on the list, right?

1:04:57Because he wasn't on the list at all last year. And this year's almost a billion dollars. Yeah, sure. That's all paper wealth ideas. I know. Paper wealth is terrible, by the way. It tends to go up and down a lot. In my experience. Very volatile market. It is. And so this is my question that has nothing to do with wealth on the list. This guy's almost 40 years old. His entire life appears to be completely dedicated to collecting gold coins. That's how I call it. Because like in the Mario game, you jump and you collect the gold coins. That's what this guy's dedicating his whole life to. There was no talk in your story about family.

1:05:35There was no talk in your story about anything that didn't involve... And I don't see where he would have time for anything that didn't involve the accumulation of gold coins. Well, he doesn't work very hard on Christmas Day, he admitted. He works half an hour on Christmas Day. I thought he said four hours Christmas Day. Yeah, just the morning sort of thing. Yeah, and so... An AB guy. Like, I don't even know the question I'm trying to ask because I don't want to be judgmental. I think we're getting to the stage of the podcast which you do every year where you talk about this is the happy list.

1:06:01But you understand. And so what do you make of people, like tell me what you see that is different to people like this than when you just talk to other kinds of, you know, regular kinds of people. Normal people. Oh no, well clearly there's some sort of, what do you want to call it, like some pathological lunacy in here or something like that. Of course there is. Like why is he doing this? Why is he doing it? I mean, he's doing it for the accumulation of, look, probably wealth, power, influence, you know, the challenge of doing so. I mean, look, there are all those things. Yeah, I mean, you're right.

1:06:33The rich are different. No doubt about that. The people that make money in finance, some of them are different. Not all of them, right? Like Mark and Rafi are billionaires. What are Mark and Rafi on the list? A bill. Yeah, a bit over a bill. A bill, a cheech. Yeah, yeah. And that's all public stuff now. Yeah, that's legit. Yeah. That was predictable, but when you talk to them, they're not like this. But you know them as friends as well, right? So I'd argue that they would have some of these tendencies too. They're clearly extremely hardworking, and they're probably quite ruthless as well in their certain ways.

1:07:04They don't work that hard. And Rafi has got lots of interests outside work, and like Mark also does, but Rafi's more visible. Maybe they're more clever about the way that they work, right? Work smarter, not harder. but I don't think that I don't think they're just doing 10 hours a week you know either right no one's doing you're not doing 10 hours a week no one's doing 10 minutes who's your favourite billionaire oh favourite billionaire that's a that's a and you said the person who gives you the most time on the private jet sure do you spend more time on private jets than Mike Cannon Brooks these days that is not actually possible although you I will note and you know you have the link that I did actually did make a private jet trip for this edition but that's just for the service of the reader Adam Thank you very much.

1:07:46Would you say you go on 100 hours of private jet? No, not even close. Not even close. I think that's a… Have I understated it? I've been writing a book as well. I've got a bit of time to go on the private jet. Are you not able to answer who your favourite billionaire is or you can't answer because I've asked you 15 questions on the back of it. I mean, you're not meant to be friends with these people, I think, for a start, right? I mean, there's people that I… Who do you like the most? Who do I like the most? I mean, there's some really interesting characters on there. Gina. I mean, I'm not, Junior's not a big fan of the original.

1:08:15Obviously Lachlan would be your favourite if he was on that. Of course, actually, no, he's on the, oh, he's on the, okay. Yes, I should say that. What's his, what's his dollar value? What's his dollar value? He's, I think it's about 3.5 billion or something. 3.5. Yeah, yeah, What would Rupert be if he was on? He'd be like, he'd be in the top, he'd be in the top 10. Oh, really? Yeah, yeah. Which is a big achievement considering his fortune doesn't come from rocks. No, No, look, that's a very – I find a lot of them interesting. Kerry Stokes is about$10 billion. He's in the top 10. Yeah, there's a few people that I – is that a question of, like, who would I like to have lunch with?

1:08:49Yes, who would you like to hang out with? I think there's some characters in there that are quite funny. Like, I really like – Max Beck's a funny guy. Jerry Ryan I really like. What's Jerry in at now? So Jerry's – oh, look, I mean, it's probably undervalued, about sort of$800 million from Jayco. But, I mean, like, he's a guy. Yeah, it does, yeah. Yeah, but he's a guy that floats under the radar a bit. I know Jeremy Andrews is a great guy. Yeah, yeah, yeah. So, yeah, Jerry floats a bit under the radar. I mean, I once did a feature with him and I said, oh, look, Jerry, you know, a lot of people call you a benevolent dictator.

1:09:19And he sort of paused for a moment and went, yeah, it's not bad actually. But a lot of people focus on that benevolent part. I think as far as I know, look, they all have their ruthless streaks. As far as I know, he's a guy that is quite likeable. A lot of his friends really like him. He's done a lot of good for Australian sport. you know, for the people that works for him and things like that. So, you know, he's pretty generous with his money. So, you know, that's probably a good example. Do you think there's a difference in the vibe you get from people who have made their money building a business versus, and maybe I'll say digging rocks might be part of building a business, versus people that have made their money in finance, i.e.

1:09:57moving money around to make, because when you think about finance in its purest sense, it is I've got some coins, I'm going to buy this thing, and when I sell it, I want to have more coins. Like that's effectively finance. What about someone like Mike Dorrell who's done both? He's built this great business but the business is investing but he's also built the business. All right, but there is a difference or not really? That's an artificial… No, I think there's still people that are quite interested in what's on the list across all those. Are there many finance people on the list? I wouldn't thought that.

1:10:26I thought it was relatively small. The phone managers. There's not that many. You've got a country. I mean, you've got your L1 guys, for example. Yeah, Kern Wilson. 12%. of the world and so on every single person you employ 2 % of their salary is going into super and people are taking 2 % management fees and 20 % carries on that if they're lucky if they're not getting in-state money if they're running LICs they are and so like there is I might have to sell this to you the amount of money that's being pulled out of Australians savings every year by funds managers is mind blowing and so that's a great thing to be is Alice Wayslist on the list?

1:11:02he's still on the list yeah I think there's a difference The clear difference, I think, is the people who have made the money themselves, the self-starters, the entrepreneurs, and the people that have inherited. What percentage is inherited versus self-made? I think it's probably like, let's call it, say, roughly 60, 40. 60, self-made? Self-starters, yeah, maybe slightly more, actually, 70, 30, I reckon, yeah. Oh, really? But that's clearly, but the average age is 65, and there's a lot of people in that 70s and 80s now. So that's going to change, right? Yeah, exactly. So in the next 20 years, there's going to be that huge wealth transfer of people across families.

1:11:32Totally. And I think there's a – yeah, I can definitely tell you that the self-made ones are much – mostly are much easier to talk to or to deal with than the people who've inherited. Well, you know, the thing is inherited wealth is a big problem, but it's not a problem in the rich 250. It's a problem in the$50 to$100 million net worth bracket. Like if you want to know where the aristocracy is, that's where they are. They're not here. I mean, this is crazy amounts of money. I mean, there's one exception to that, I think, or one I can think of very quickly is with Anthony Pratt, right? So, I mean, he obviously inherits the company, but he was building the wing of that in the US.

1:12:10So I think he's a self-starter in that way. Now, obviously, he had a safety net, but he's taken the business from here to there. I think he surprised everybody on how well he's done. Absolutely, very surprised. It's a pretty incredible business, what he's built. Yeah, sure. And the other one that people, I think, mistakenly say is inherited wealth is Gina. Like, she gets labelled by a lot of people as well. she just inherited her dad's wealth. It's not, it's incomparable to what she's built. It's a tough one. She's very sensitive about that too. If you ever call her an heiress, you know, you hear messages from people.

1:12:40She inherited a group of assets. What's Angela Bennett? What's Angela Bennett? Yeah, yeah. Because they were half, 50-50. That's right. That's the inherent component. Well, what's the difference? What are they on? They're 10 billion, right? No, no, no. It's more like sort of four and a half, five. Okay. So she's gone from four and a half to 40. So that's what, she would have had four and a half and she has 40. Okay. She's 10X. That's a good return. I'm not saying it's not a good return, but can we put it in a lot of things to give you a 10X return? Well, I think like everything to do with her, it's complicated.

1:13:09I think she's a good operator. I think she's a much better operator than some people give her credit for, but you can't also say she... I think she'll be able to like... Yeah, you're right. I mean, yes, you have to say that there was a group of assets. Now, maybe the assets weren't going very well or weren't being managed very well. Like Lang had completely lost the plot. Exactly right. But she has taken it from X to Y. She's the Tim Cook of the straight. To pull together that$10 billion funding package, the US$10 billion that she had to do for Roy Hill, was quite an achievement. Then to pay it off early was an incredible achievement too.

1:13:38The thing is this. Where does it start and end inheriting money? So you've built a business, and then someone else has built a business. But maybe someone else came from, like Rizlam will say, I came from housing commission flats. I had no money. I was on a golf course. And so can he look at you and say, yeah, look at what you inherited. Of course you can build a business. like look where I started so I think it's all degrees everybody's had a degree of luck but there's we've both had heaps of luck along the way no one's doubting that compared to the single mother in America obviously who built a business while looking after three kids but then inheriting four billion I know that's another level so like it's always a different level tell me about Lawrence Escalante he's on the list right what's he this year he's on the list yeah so well he's down but that was down off the valuation of VJW which went through that transaction he wanted a lower valuation correct yeah because he was buying out yeah the minority shareholders so yes he's you know he's ran that sort of three three and a half billion dollar mark uh we don't know what's going to happen with warrants do you know do you have a view on so obviously has he been charged yes yes and so obviously it's multiple things but it's wa so they've got some nasty laws about those confiscation laws are absolutely confiscation laws they're taking all your money you get caught doing a line of cocaine they take 10 billion dollars from you what what kind of communist dictatorship of living.

1:14:56Well, I don't really worry about these things because one is I don't do lines of cocaine and two is there's no $10 billion to take from me. So I'm happy to roll with it. But it does seem extraordinary. You're moving to Perth. Yeah. It seems all right. I want to be the beneficiary of taking$10 billion from... So he could be, I mean, notionally, he could be off the list if he gets the wrong judgment from the confiscation law. Surely he doesn't get it confiscated. Surely we don't live in that kind of world. I mean, it could... Yeah, you're right. It's an extreme, isn't it? It would be the most profile, most high profile sort of extreme.

1:15:25It would represent a level of sovereign risk that would be unprecedented in Australia. I don't think that Catalano was never on any of this, was he? No. He's obviously had a tough week. What do you make of his predicament? I think, well, there was numbers that were bandied around that at some stage he was worth sort of 100 to 200 million. Yeah, I think it's... Sounds like it's a lot less now. Regardless of the horrendous accusations. Yeah, there's things that have come out. There's a lot of debt. He's got debt to private credit and they're at 15%. It feels like he could be down to close to zero based on this.

1:15:54There's a lot of issues there in terms of paying things back. Yeah. And there's a credibility question mark with him as well, of course. The Alessian guys are the biggest losers this year. They dropped about, what,$15 billion each? Yeah, about$17 billion each. Which is pretty incredible. Yeah, that's right. Who else dropped massively? Richard White. Of course, my mate. So with WiseTech, you know that halved as well. And the other sort of shareholders. So the overall wealth is down for the first time in a long time. $25 billion. And it's pretty much to do with those three. Pro Medicus? Pro Medicus has been down to a lot.

1:16:24yeah you're right still billionaires or not billionaires yeah absolutely yeah yeah but they went from seven to four that was seven each yeah yeah yeah yeah pretty incredible that's what happens at a hundred times earnings 300 I think it was yeah I want to talk about while I've got you I did another lesson you talk about it because good mates with so many billionaires including these ones but you may have seen a couple weeks ago embattled Sikh CEO Ian Narev came out swinging early this year he's not billionaires is it Sikh is not billionaires no I'm getting to that they're not billionaires but just you have generally billionaire mates so do I yeah I don't think I know Mark, Andrew.

1:16:54That's true. They're only billionaires this year, aren't they? You might know more billionaires than I do, do you? That's like a carried away. That feels very unlikely. Ian Narev, former CBA CEO, of course, came out swinging, claiming that the benefits from the investment over the years in AI capability are abundantly clear. They're not hopes. They're right through our results. Narev told the AFR that it seeks ability to match candidates and hires is built on 750 million data points on its platform and they cannot be scraped or replicated by a GPT or clawed. Sadly for Ian, Seek investors don't seem to have as much faith as he does with the company's share price being smashed down a staggering 50 % in six months.

1:17:30Seek's share price is back down at levels last thing in 2014. Bearing in mind the ASX has more than doubled since then. If you invested in Seek in 2007, what compound return, what do you guys reckon your compound annual return was? This is 20 years ago, 2007. What's the current share price? I'll give it away if I told you that. Zero. Zero? You were in zero in 20 years. Yeah. Five or six times? 2%. Oh, I'm close. Yeah, close. Because you anchored it low because you knew I was so critical. Well, I thought you were going to say negative or something, to be honest. It was actually one of the worst performing tech businesses globally since 2007 that's still around.

1:18:05In its recent earnings update, Seek wrote off almost$200 million from its disastrous Chinese website, Xiaoping. Interestingly, Seek was able to grow revenue 14 % in Australia. It's only a substantial market, but saw volumes drop 2%. So basically increases revenue only in the back of charging advertisers. more. Well, that's a good strategy. It all flows to profits. It has limited you. Eventually, you can only start charging more for so much. Do you never increase your prices? You're so opposed to price increases. No, I'm fine with price increases. I've never met someone so opposed to growth through price increases.

1:18:33I think when you increase it by 17%, there's only so long you can increase prices by 17 % until customers go, hold on, this is an idea. There's not a luxury escapes fuel surcharge yet? There's no fuel surcharge. We're the, in fact, our Maldives flights are the cheapest. We're the only flight in the world I think that hasn't imposed this fuel surcharge. I'm sure you'll be on the Maldives flight, the first one he'll be on anything that involves not paying for it is it a global express that we're flying it's not a Bombardier in that case I'm not really sure you can't get on it so Seek's market cap is now a mere 5 billion dollars down from 11 billion dollars is it yeah I'm shocked to hear that REA is valued at 21 billion and car sales at 9 billion so Seek was always way more than car sales and now car sales are double Seek it is true that I wouldn't let you talk about it like hack into Seek on this podcast that is true and it is true that you've wanted to short it for a very long time and wanted to advocate shorting it on his podcast for it and i have been a bit defensive about it but um but i don't think we didn't have massively different views on the business we just had different views on the social constructs that we live in well you're friends and i'm not could you could you plot your feelings about the seek share price to the secure well that was part of my resistance that was part of my resistance to allow him to speak about this on the podcast.

1:19:46How much is I opposed the president's decision making versus a guy that doesn't run the business anymore, right? We appointed the CEO. He still perfectly controls the business. There we go. It's outrageous except I do want to pin this up. Well, and Paul's obviously left, and really since Paul left, that's when six started going down. How is Paul not a billionaire? He's not a millionaire? That was my question I was going to. Look, it's a long journey that question. It's probably been, I would say, probably five or six, seven years since they've been on the list now. Yeah. Paul obviously has interest in Square Peg, which is essentially Canva, which has done incredibly well.

1:20:23He's got a private interest in Canva, doesn't he? As well. So his carry in Canva must be in the billions. No, his carry wouldn't be in the billions. Really? Yeah, his carry wouldn't be. I'm not sure about that. Because he had the first round of investment, but not really subsequent rounds for reasons I don't want to get into on this podcast. But first round was crazy. I know, but there's limits to how much you can buy. Yeah. And so, but I've, well, you know, I don't know if you saw Canva's announcement today, Cliff's announcement today. It wasn't an announcement. It was more like a sort of, you know, we're still going.

1:20:53Our price hasn't gone down at all despite the SaaS collapse. And AI is not really a risk. And Google's replication of our product is not really a threat. Neither is Microsoft. So I think what I want to mention was the sort of job cuts that they had with the Leonardo business a few weeks ago, which we had in our paper. So it's clearly, you know, some growing pains at the very least. So if you say, maybe you can think about it like this. The first round of that business, I don't know the numbers. I just want to emphasize that. But the first round of Canva's valuation. 100 mil or something? No, it was lower.

1:21:23Lower. It was lower. Because I remember 10 mil went in. Or maybe it was lower than 100. But let's say he put in 10. Like his carry wouldn't be a bill on that because there's a lot of dilution that's happened. No, there's not that much dilution. There is. There would be like 30 % dilution. That's not that much. and he wouldn't have gotten that much in there and there's been I don't think there's been any subsequent investments but he's had a lot of other wins they've had a lot of other wins he's in Rocked as well super early so that's been a huge win but there's no billion dollar carry on Rocked no but it's still in the hundreds but it would be interesting to know whether he's a billionaire I think he could be close to being a billionaire I think he should be on the line I think you should need to work on that now what about the Blackbird Gold what about the Blackbird founders are they not billionaires their carry's going to be worth a few billion dollars Blackbird founders it's very hard to get transparency on that right well no it's not like you can you can work it out I don't know the people I don't know the people I think we can back solve this if Canva's worth 60 billion USD it's given it's domiciled overseas anymore it's not as easy as it's you could go back and find the old company and to be honest with you we can reverse engineer this you're not going to give Canva a 60 billion USD valuation anymore but you might give them a 30 60 Aussie.

1:22:4060 Aussie. Okay. So 60 Aussie. How much of that business does Blackbird own? 25%. Is that high? I think 20. A lot of it, okay. 12 billion? Yeah, 12 billion. And how much do they put in? A lot less than 12 billion. I assume zero. Like close to zero. And so their carry has - I'm not sure it's that high that they actually have that shareholder. Anyway. 20 %? I'd be surprised if it's not. But even if it's, whatever it is, their carry, I mean, their carry has got to be a billion dollars, right? That's 20%. That's two and a half billion. Yeah, I know. And even Harvard, right? And so maybe they're not each worth a billion dollars.

1:23:11That's just one investment. They've had other great investments. Well, no, I think that's the only investment that matters. No, there's some good ones. There's no Canva. The Canva's the elite one, but they've had some other good investments as well. Nothing else matters. I think you're right. Your boys at Eucalyptus, they've had. You think that's going to move the dial compared to Canva? No, I don't think you do. No, I don't think that that's going to move the dial. I think that you could probably put the two founders of Blackbird in at a collective one billion, and you're not going to be wrong about that.

1:23:36I think that understates them. He wants to understate. He's the king of... He put Hillmoy in at a billion. This guy's worth 50. We're working on the 2027 list already. I think that's great. When I go to a deer off the podcast, he sort of tends to clam up about these things. I think the brothers bass at the divergence. So Paul sold out, started square peg, which is a pretty bold move at the time. VC wasn't really a thing in Australia. Backbag just starting. Paul's heading towards a billion. Andrew's probably down at like 200, 300 or something now. I think that's about right with Andrew. That's a crazy diversion.

1:24:05If you assume, so you make that assumption, but what about if some of his money went into SquarePig as well? What about if he has PA investments in Canva or some of these other things? I think his money's in the Seek Venture Fund. You can't have so much. How would you know? You as banker, it's public information. We can only deal with what we know, right? I know. As much as we can find out. But I think those brothers are close. We shouldn't write Andrew down too much on what he's got. The market's sitting down. We killed a one on the weekend, so you should be happy. I didn't probably deserve to win, but take it.

1:24:37Can't give them anything. So I think that you should put some VCs in because VC is portrayed as being akin to startup founding, but it's not. VC is funds management, and funds management is very, very profitable. Sure, sure. And I think that if funds managers have done this well, which they have, you should be the first list that starts rounding up these VCs. What, Pete, do you have been around the list? No. How can he not be on the list? I've spoken to people about that. And? They don't think he should be on the list. I mean, he's not going to fess up to it. I think he should be on the list. Does he have a private jet?

1:25:14That's a fair barrier to it. Does he have a private jet on the list? It's quite a lot. We did a list of private jet owners. There can't be more than half. No, but it's a lot. Yeah, so 60. You've got 200 people on the list, not with jets. Close to it. 150 on the list. So does everyone... I feel Ben should be on the list. He's got... They've got 6, 7 billion under management, right? Yeah, sure. Okay. And a 2 and 20 at least carry, right? I think they're higher than 2 and 20. And I think they're getting 20 % of everything they make. He made like 300, 400 from TPG. I think he should be on the list.

1:25:43What about Quadrant? Quadrant was taking a 30 % carry on. Chris Hadley probably should be on the list, I would have thought. What about the Pep guys? They must be doing all right. I don't love those guys. We'll keep them off the list. So we're going to people... It should be. People that Adir likes and that are in... I think the Paradequery guys should... Like, certainly these guys are doing a lot better than Rob Hilmer. Mr. Icebath. Do they get up as early as Rob? Maybe not as early. Maybe they don't get up at 4am. Sure, sure. But these guys have 10x under management. And they've actually had successful investments.

1:26:12Who else? Who else have you got on a list? I can't think of. On the top of my head, I can't think of anybody. Well, it's pretty. We've given you some good names. No, you are. About 20th at least. You couldn't have come to me two months ago or something? No, we wanted to let you put this some. Who's on your front cover? I love it. It's like the annual sort of roasting of John Steadshelm. Yeah. This is what the people want to listen to. Who's on the front cover? Is it Cole Barron, Matt Latimore? What does he do? Cole Barron. Digging rocks. He's trying to buy, he's a bit of the way Alice Steelworks.

1:26:45So Cole, trades Cole. What's he worth? He's called around about 1.3 billion. And that's a company that's making$100 million profits every year. And this is his second year on the list? Yeah, it is. I can't listen to mining. It was one of those, it's, I mean, one of the things that's happened in recent years is ASICs required more people to lodge their financial returns, which is really, it's thrown up a lot of people that, that you sort of thought were wealthy and, you know, and that's. And how do you, like, how do you, obviously they can lodge on ASIC, but you need to like look for them. How do you know to look for them?

1:27:15Like where do you get, how do you, how do you narrow down? Cause it's a pretty hard job. Yeah. Well, I mean, one good source actually is what the ACO puts out every year. I mean, it's a year behind, but they put out a list of all the top corporate taxpayers, right? And there's all sorts of weird and wonderful, you know, ACN numbers or, you know, like company names, right, that you never have heard of. I mean, one in particular, right, I mean, Joe Horgan and Peter Wettenhall with Mecca, you know, it emerged that this company that I had, that was a really, I'd noticed it for a couple of years. Really?

1:27:44Just on this year? R-C-C-H. No, no, they've been on the list, but a lot more than what they were worth. They're about two and a half billion. Two and a half billion? Yeah, I mean, that company, that company's making, the company that did not have their names on it before, the real company, RTCH proprietary limited, just used to have their, used to have their accountant's name on it. That was it until ASIC said, listen, you need to put their - What are they making now? Oh, they're making more than a hundred. Yeah. And paying big dividends. That was the whole thing. So they launched a whole bunch of financial that showed that the dividends - They make twice annually in profit what a door beauty is worth totally, which is, you argue, right?

1:28:20That feels reasonable. Yeah, it's crazy how well they've done. You know, once upon a time before the software industry, people used to run businesses that made money and they used to pay dividends. And then they bought property when a block of land cost$4 or something. And that's how people, like if you go back to the rich list of 1990, that was what the rich list will look like in 1990. And now the kind of semi-irony is a lot of the people on the rich list are paper money, like tons of paper money on the rich list. So, yeah, I think your point is that it probably is a proportion. They may even be less profitable than what they were 20-odd.

1:28:55That's right. I'm asking you the case in point. Yeah, sure. I'll tell you what would be an interesting… Can't buy case in point too, but that doesn't make money. Well, I mean, they claim that they do, right? Well, they're talking about cash profit, which means they're not making real profit. And so what's interesting as well is on that rich list that it's like it would be interesting to know what proportion like gambling and alcohol represent of that. So I think Australia is over-indexed for gambling. Not as much as you do. Is Adrian Patelli on the list? Yeah, Patelli's on there. That's gambling.

1:29:24Ed Craven. It's all gambling. Ed Craven's on there. Yeah, but it's actually pretty corporatised. I mean, you know, most of it, you've got to remember, most of the gambling companies are foreign-owned now, right? What about the wine guys? They're all foreign-owned. Any winery? Not as much anymore. Who was the New South Wales guys who used to be on there? Oh, it used to be like the McGuiggins and those sort of people, the Bordelies and so on. The Bordelies. Yeah, yeah. Are they still on there? Brown Brothers. Not as much now. No, no, no. It's overtaking them. Now you need rocks, not grapes. The guys that export yellowtail to America, they're still on it.

1:29:53The Casellas, right? Yeah, yeah. And also the Oatleys are on there, right, with Hamilton and Holland. Yeah, yeah, yeah. But that's, yeah, I mean, like, obviously they sold. Yeah, Rosemont. Years ago. Years ago. And they're selling Hamilton and Holland now as well. Yeah, to Blackstone, right? Yeah. Imagine if I said to you, I don't know how many years ago, a hundred years ago, the way that you're going to make the richest person in a whole country of 25 million people is what they do. They get rocks. They dig them out of the ground. They put them on a train. Then they put them on a ship. Then they sell them to China.

1:30:24It's like rocks? Why? Because there's great stuff inside the rocks. They don't take it out of the rocks. They just send the rocks to China. It is a crazy, crazy concept to think that that is what so much of Australia's wealth is being driven by. I can never wrap my head around that. We have all these discussions about innovation. But none of that really matters. It doesn't matter, right? It's the country up for the economy for a long time now. First it was like animals. Like first animals made this kind of sheep predominantly. And then like the sheep, New Zealand still does a lot of sheep stuff and dairy, right?

1:30:57And this country has moved to rocks and I don't know what you'd call gas, like a lot of gas, coal, a kind of type of rock, I guess. Like it's just a crazy concept to think. Energy. How much time we talk about what could make this country great and right now how little has actually changed in the last 25 years. I think one of my favourite people on the list, as in almost how he bucks the trend, is Harry Trigoboff, who's, what, 34 billion now. Yep, yep, and 93 years old. Incredibly competitive. Like building a part of it, arguably one of the most competitive things, highly commoditised. How has he been able to do so well?

1:31:33I guess there's a scale element with him. He's been around for so long and he's accumulated so much land and that gives him so much buying power to buy more and more because when other developers or owners of land or buildings get in trouble, Harry will just pick them off. And he says, so it's that accumulation, it's almost like the compound interest of real estate. He's got a massive balance sheet clearly, but other people have big balance sheets as well. He's very well dead on it, by the way. He's very smart and very brutal. Yeah. So that's helpful. And he knows the market inside out. And also, when we talk about what drives this country, again, I just want to come back to the same points, right?

1:32:07Because you try to do all this smart stuff with this business. This is a smart business. I'll go out and get deals. I'll do this. There's some inverse correlation between intelligence and wealth at some level, okay, because this is too complicated. Basically, there were 10 million people in this country, and now there are 25 million people in this country, and few of them are living in houses with more than one person. So you need to have a lot of places for people to live. That was an easy way to make money. I should have just done that. There's like mining. Oh, there's a lot of rocks in this country that other people want.

1:32:37Just dig up the rocks and sell them. easy way to make money and then you've got like finance the country was poor and now the country is rich and so all the people that were involved in dealing with money a lot of them got very rich i just think like i'm talking to myself at least as much as you there it's so it's so easy half the pot it's so easy yeah i know it's just 90 of my life it's so easy to like think about these very sophisticated things to create and ideas and ai but like you know you've got this whole world of AI, and then you've got this whole world of like, let's just sell home loans to people that banks have.

1:33:13And it's very simple. But I think that it is easy to overthink how to make money. And basically selling something that people need is the easiest way to make money. I don't disagree at all. And talking about TAM and all that kind of stuff. But more of a question is, how has Harry Sugarboff done so well in residential property? When there's no one else? Is there anyone? Max Beck, maybe? Is there anyone? Is he bush? I mean, there's people like me, the royals of the world and so on. Who's that, sorry? No one's anywhere close to Harry. Who else is on there that's... So, yeah, Bob L, for example, he's got a lot of like...

1:33:39Oh, he's residential? Yeah, residential. I thought he was industrial. It's more like... No, there's residential, like a lot of like subdivision stuff in like Gold Coast. Is that leader? Yeah, that's right. Yeah, Max, for example, down here in Melbourne. Yeah. There's a few others as well. But Max is a... Is he a billion? Yeah, just. Yeah, I mean, a lot of that's from the Essendon. A lot of that's from Essendon Airport, right? Yeah, exactly. Most of all, yes. So he's 34. The difference between him and everyone else in that category is what I'm trying to talk about. Like, you're right, it's a massive TAM.

1:34:05No one else has made a billion dollars in residential property. He's made 34 billion. He's that much better than everyone else. It's the relentless pursuit of every single spare property that comes up around Sydney. If you have a look at what they've got and what they've done, sorry, and also what they've got to do, there is so much still to do and to be done. Now, you might argue about the quality of it. I mean, I know other property developers sort of go, oh, Harry doesn't build as fancy as we do, but guess what? he's mid-market but he knows he knows that market so well I mean you could argue that there's not many other people that know the mass market of any product he's 93 now what happens when he passes so he's got he's got his grandson now running the business with him he's what 40 or something yeah he's 30 so he's the anointed one right and obviously they've got a very good management team around that and I think the idea is he's got a couple of daughters now so it's their kids that will be the ones running it so to speak yeah that's right but the family will still own it now it might become Lang Walker's another one by the way there's 6 billion dollars there but Lang was a residential yeah it was a whole bunch of things he was Melbourne Melbourne quarter and stuff absolutely so he was a lot of residential commercial he's more of Frank Lowy style yeah that's right what's Lowy's family now what's Frank now about 10 billion he was number one for a while wasn't he I think that was when you were AFR yeah back in the day yeah and Harry was number one there well Harry could be number one like if the Iron All Yeah, he could be.

1:35:32Oh, it goes down 20%. He's probably number one. I put Harry number one on the list. This is before Gina's sort of boom. Yeah, that's right. And the staff at Meriton described as one of the best days in the office ever because he was so happy. This is my question that I was going to ask, which is not a specific question. What percentage, or how many, whatever you want to say, of the top 50 wish they were number one on the list? More than you think. Yeah? More than? But they would never admit it publicly. And how many of those 50 wish they weren't on the list at all? Less than you think. Right. So people basically think it's a scoreboard.

1:36:09Yes, they do. More than you think. Now, if you want to get into this sort of analysing the sort of mindset behind that, that's a whole different issue. But, yeah, I guess probably, no, a fair percentage of that would just know that it's coming, right? They resign to their fate, so to speak. So they know. they know they're going to be on it. It's pretty obvious they can't get out of it, right? Now, if they could, there'd be probably a fair percentage that would. Some of them have used that being to the top of the list to their benefit, right? Whether it's been to open doors politically, to open doors with other companies, business dealings, there is benefits from it.

1:36:48Obviously, there's clear negatives too, invasions of privacy, whatever you want to call it. They don't mix with normal people. They can never be normal in that way. You say they don't mix with normal people. So I'll say, Mark and Rafi definitely would want to be off your list. Yeah, absolutely. Invisible. They want to be invisible. Yeah. And like, I get that. It's much better to be invisible. And I think, you know, when you say about mixing with normal people, okay, like I'll caveat that like, the world that we live in maybe is not entirely normal, but like, I don't, there will be nothing that I've got to say to Gina Reinhart, and I don't think there would be much of a social conversation to have with her.

1:37:25And it's like she hangs out with Trump, And maybe perhaps the same. Like, I don't think... I think that they all have... They all can be very, very charming. But I don't think I'm going to sit down and have a coffee with them in some cafe and it's going to be just, like, as if I was meeting anybody else. Like, there's probably going to be some... Something to it. But I just use this as an example. Like, Mark, I would sit down with him in just some random cafe and sit there and have a coffee and it's no different meeting someone who's... Well, turn it around another way then. I mean, how many of the people in the Richards 250 would actually be recognisable in public?

1:37:55I wouldn't say it's that many. Yeah. People would know what Gina looks like. People might know what... Maybe 20. Twiggy. James Packer, obviously. There's probably a few others besides that. I'm not even sure it's 20. I'm not even sure it's 20. So, you know, people could be... You could be in a coffee shop with a billionaire and you wouldn't know it. But my point is more people... Maybe not in White Earth or something. I think... Richard White, people know. Sure. The ladies know. LinkedIn. LinkedIn, definitely. There's been a change. Like, as the world has become less formal, like, I think the people on that list have become less formal.

1:38:25and so maybe you'd be walking into these lavish offices of someone in their 70s or 80s that are on the list, but with a few exceptions. It feels to me like the younger people that are on that list are more low-key and there's just a different – and also being rich, like in the past in Australia, there was a bit of a cringe about being rich and then it became like very amazing to be rich and I think Kerry Packer made it like quite glamorous to be at the top of the list. It might have been the 80s though, right? The 80s. But there is a pushback on being rich today, for sure. And all these no-kings protests in the US, some of that is filtering across to Australia.

1:39:03And I think you can feel a backlash against the ultra-wealthy. I think it's clearly because of, yeah, that's right, the polarisation of society and stuff. And look, they'll blame the government for not getting the policy settings right for housing to be more affordable. It's clearly an issue. And I agree with that, for sure. But, I mean, that doesn't detract from the amount of readers and interest in a list like this. It will grow the amount. Yeah, because that's going to be called the hit list. NFL draft. I mean that metaphorically. NFL draft has a famous term for the person who's last to be drafted called Mr.

1:39:36Irrelevant. And often tend to be actually really good players. Mr. What? Mr. Irrelevant. Irrelevant. Who's Mr. Irrelevant this year? Bruce Buchanan from Rocket. It was last year as well. Yeah, yeah, that's right. Because the valuation went up. Yeah, so I think he'll be less irrelevant as the valuation keeps growing. Sure, yeah. Of the past Mr. Irrelevance, who's gone on to much bigger and better things? Oh, look, Matt Lattimore was down there a few years ago. Yeah, pretty close. I was just trying to think in the 240s or 250s. I mean, like, you know, well, no. Mark and Rafi from L1 were pretty close to that.

1:40:05But he couldn't quite get them on. And all of a sudden they've catapulted us to billionaires for the first time. But, yeah, I think Bruce is a pretty good example of that. Adam loves Bruce Buchanan. Can't get enough of him. Let's go with Bruce. I think we'll probably wrap it up there. We've gone two hours and it's a bit past our bedtime now. But thank you for coming in, John. We can't wait for the book to come out. Tech Bro's out in bookstores in July. We'll have you back on before then. Gives you another chance to be out last year as well, which I know I dear hates. Another great job with the Rich List.

1:40:33It's one of the best reads in the country. Everybody go out and buy the Australian. You can't call it the Rich List. You have to call it the Australian The List. The List. Rich is 250. Rich is 250. Because it's 50 more than anyone else does for my series. Got scale now. I'm thinking about bringing out a list next year. It's called the Rich 251. Day before. You can put the basses on there, aren't you? The whole of the VC industry will be on there. Paul and Chris Hadley on there. That's great, John. Thanks for coming in. Our equal top guest, just each next to Joe. And thank you, I dear. Thank you, Mike and Joel, of course.

1:41:09And we'll be back on Saturday for our Ask Us Anything episode. Thanks for listening in.

From the publisher

The guys chat Rich List with private jet expert John Stensholt, Atlassian Wealth Drop, Seek Brothers fortunes diverge, Operation Epic Fury and the real oil price story, Sydney Biennial racism disgrace, inept councils and Adir nails one call and fails another.

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