#72 - Jakob Owens - Building Freedom as a Filmmaker

30:00Jakob Owens:That's like, yeah, a big thing too. I want to shift to something that's pretty, pretty important to me and something that I know that a lot of, you know, filmmakers struggle with is sort of financial literacy. I think that it is like, it's so crucial to have some basic level of financial literacy. And, you know, from your experiences, you've come up through this career, like, have there been moments where you realized that your level of financial literacy needed to be changed? It needed to be better because something happened? Or like, what shifted in your sort of career that you realized you needed to start really doubling down on understanding your finances?

30:40Honestly, there, there really wasn't a moment or a shift of like, oh, I need to double down or do that. Like, yeah, I don't know. I just kind of always went through life just trying to be, I guess, just trying to be smart, like not be dumb like and like i i just i never really cared about the like the appearance of things like oh he's got a nice car he's got a nice watch nice clothes and like nice material like i could care less about that stuff like so i always like saved my money and put it towards like saving it to yeah just long long-term stability in terms of like i knew i wanted to buy a house and i knew i wanted to invest in real estate and just like give me a thing because i just knew like i i had already saw myself like i don't want to be a career dp or director that solely relies on gig to gig um you know knowing especially i wanted to start a family and how present my dad was like i want to be around and i don't want to be gone for three months at a time shooting a movie and that like if that happens amazing and i'll still do that to this day but like i just knew i didn't want that to be my sole dependency in my life moving forward my sole dependent thing so i felt like i was just always smart in terms of like okay i'm not gonna like overspend and buy a bunch of dumb shit i'm gonna save my money i'm gonna buy a house and then it just things kind of just started to reveal themselves i think like i bought my bought my first house and i moved into it and then uh yeah I was going to LA for a few months to work on a ton of projects.

32:23And so, you know, I just put the house up on Airbnb. And then all of a sudden the house started to book like crazy just because it's in a great area in Arizona. There's lots of events that happen. And I was like, oh, wow, this house is like making me money while I'm gone. And then it was like, okay, I'm going to save all the money that I make from Airbnb this year and buy another house next year. So I saved all that money, didn't spend it you know and then in 2016 after 2015 bought my second house and made that specifically an airbnb but now both houses were so busy on airbnb i was like i need an actual house for myself to live in when i'm back like because i still didn't i could never stay in them when i was back in town and so then i bought my house and like it just i don't and then that rolled into like okay i need a house in la but like this is right at the time where i mentioned like oh like I'm spending all this money to rent a location.

33:14What if I just bought a house and turned it into a location that I could use for my own shoots, but then rent out and I'll be fine. If I could live rent free, like amazing. I think the mortgage on the LA house was like 3 ,500 bucks. And I was like, I'd be fine with that. But then that started making a bunch of money. I was like, oh, there's something here to this film studio thing. So then it's like, aha. Then, so it just kind of just, I don't know. It just like, just how there wasn't some like master plan or like, oh, I'm going to make a plan on how to be financially literate i'm going to invest in this over here put money away over here that it's just kind of like i don't know as it happened it revealed itself to me i was able to identify oh there's something here and then run with it and yeah i mean i think i've made mistakes along the way too like i've lost a bunch of money along the way on investments and different things but like yeah i don't know i don't know if that makes i think the thing that

34:04Jakob Owens:you know it does and i think the thing that i'm you know i'm hearing and i think is really the key is that when you realize something is working or you see a potential of something, you actually go and do it. Instead of just like thinking about it and dreaming about it happening, you actually go and do the thing. Right. Yeah. Cause I mean, even to, to do that LA house is very scary. I had never bought, I mean, the house was like 730 ,000, like an expensive house for me. it's not cheap uh but then beyond that i obviously like i did like a vintage kind of 60s 70s mid century modern it's like the house is empty so i gotta furnish it that furniture is not cheap probably spent another i don't remember 50 to 70 000 somewhere in there to like stage it all out and i remember being terrified through this process buying the house buying all this furniture staging it like dude i'm so so far into this like what if no one rents this like and it was yeah it terrifying but then it just it just started working and you know ultimately ran into a snag with that house where it was so busy all the time the neighbors hated it because it was in it was in sure it was in west hills a little more affluent slash you know quiet area outside the bustling of la and they hated the the busyness of it and started calling the cops and film la was down our throat saying they're gonna blacklist us if crews aren't getting permits and it was just really became a nightmare because we were so busy.

35:34And it was like, dude, I don't want to do this anymore with this house. Like we got to figure something out. So we sold the house and then rebuilt it in a warehouse in downtown LA, which is our current honeymoon spot. But yeah, that, that kind of happened as well. Right? Like that was right around COVID when we sold it and prices spiked. And so bought it for seven 30, sold it for eight 50, made a hundred grand just in that year. So it's like, things just happen that way. But I'll admit like I'm not, I'm just now, which is far, far too long delayed getting a financial advisor, which I should have done.

36:08I should have done years ago, because I don't think I would have made some of the dumb mistakes financially that I've made in the past five years had I had one, or just kind of dumb, risky investments that weren't thought through me just thinking probably ego thing a little bit Like, oh yeah, whatever I put my money into or do is going to work. It's going to work. And like, then it not working and having a little bit of a reality check, like, oh, that was one, that was a one-off thing. This next thing will work. And then that doesn't, it's like, oh shit. Like, so I've definitely, yeah, have, had made some, you know, mistakes along the way.

36:42And, um, yeah, it's been a long time overdue, but yeah, all that to say, like, I'm finally getting a financial advisor to be like, all right, you, you guys kind of point me in the direction of what to do for long, like long-term just, um, investment career wise. Cause obviously as like, you know, self-employed business owners, freelancers, like we don't have, you know, these pensions or 401ks and this and that retirement, like you have to do that yourself. And so, um, yeah, kind of moving in the direction of like, I'm not smart, but there's smarter people in that area than me. So like, I'm not, I need to put my trust, uh, in those people that can guide me and stop.

37:27Yeah. Thinking I can just do it all myself. So yeah. Getting a financial advisor here, uh, this year, it's going to be a big, big step. Yeah. So, um, this might be getting into the

37:40Jakob Owens:weeds, weeds a little bit, but this is stuff that I'm like really curious about. Uh, I'm curious about your perspective on debt, good debt versus bad debt, if there is a difference, what your perspective is. Because, you know, some people will say having a house and having a mortgage is great. Some people say it's horrible. I know that you recently just paid off your mortgage. And I know that, you know, throughout your business career, I'm sure you've had to get maybe business loans or if you paid everything in cash. I'm not sure, but I'm curious about that sort of mentality and what you think about debt in business?

38:14No, I mean, there certainly can be good and bad debt. It's like, obviously, when you go to buy a house, like you're going to have a mortgage, you're going to be in debt. But if you're, you know, using it, for example, if I just talk about the first Airbnb property, it's like, I think my mortgage on that was roughly around 2000 bucks a month, you know, and so I am, I think I bought it for 300 some thousand, put 20 % down. So I'm in debt and owe the bank. $250 ,000 at that time, you know, and I have this mortgage, but if it's also making me $4 ,000 a month, um, and these people are paying down that debt for me, plus I'm making money, that's smart, good debt, you know?

38:54Um, but then there becomes a point too, where obviously like you have to kind of weigh out, like just the, it can take a mental toll too. Like, you know, if you have all of these different things that you have to worry about. Right. And so I think that's kind of what, what, and I'll get into why we paid off our house right here is like, so had the LA house had eclectic West had my Hudson property, have my house hat, like have had just literally probably earlier this year, or maybe at the end of last year, like four or five properties. I've got two new kids, twins got third on the way. I'm really want to focus in on my business prism as well as some other things, having all those other little things.

39:37There are little things that take my attention away. It's like, oh, this renter almost, they literally almost burned down the house and we had to deal with insurance and claims. And like, then they're moving out, get a new renter. Like, and I had people in place, but there's still things I'm having to deal with and property tech. There's all these things. Right. And it just got to a point where I was just like, you know what? I'm at a spot in my life. Like I wouldn't mind selling all that, paying off my house and being completely debt free and now i can just fully creatively focus on my you know not only my business but then just my family too like and so like made that decision to sell eclectic sell hudson sell the la house pay off my house and now be debt free have my house focus on my business and now i get to figure out okay what do i want to do with this other money and that's why i'm getting a financial

40:28Jakob Owens:advisor because i'm like yeah i don't want to make i don't want to make a really dumb rash decision with that money that then i'd lose that so yeah and to me that's just like yeah i'm at a point in my life where i i wanted that like just mental kind of like freedom uh a bit yeah i feel that you know what i mean and it makes a difference like i've honestly since selling all those properties sleep way way better like just uh yeah just get i get a great night's sleep every night because there's not just that little thing in the back of your mind like as you're going to bed like just like i don't know there's some there's something there and when you have all of those extra responsibilities and things weighing down on you maybe not even in that moment there's still something there where you just know mentally you feel it or like you you have to make enough money to make sure you that's covered oh you you even if it's not making money it's like some sort of menial task that you're putting off that is just adding stress to your plate like i gotta do that but like I got to get to this work first and so there is there is something to yeah being slimming down just slimming down and and whatnot and I just yeah my my wife and I made that decision this year to like go that route because we could have held on to the properties and made it work and but we just were like you know what let's just yeah let's just zero it out and and relax and kind of focus on what's in front of us because I think with prism we're in an interesting spot where it's just like i would really love to give that more of my attention because it's always for tom and i and everyone been a little more of like a a passion project that we've done on the side with along everything else and it's like dude what would happen if we like zeroed in on this a little more and so um i think that was another reason too um yeah so no it's i think it was a good decision um it did absolutely kill me though to let go of eclectic because like that was like for me like uh yeah a dream really like i had this idea made it happen and i had so many like if i pull it up on my desktop like i have sketches and renderings for like all different types of stuff like a big like desert motel with office and everything that i wanted to do out their biker bar and things and like i had such big goals and dreams and ambitions for that but yeah again where things start to pile on your plate a little bit you're just like i'd rather not deal with this like was dealing with a lot kind of like the just local government out there was just trying to find me for certain things and wanted me to rezone the property since it was residential and up but i was running a business they wanted they wanted me to rezone a commercial and they're like that's going to cost you know minimum 30 grand we need to get it this uh you need to pay for a um it was like a land survey where they come out and map the property and i was like eight grand and then i'd get a it was just like they started like the local government started putting me in all these like positions it's just like it's like dude come on and so um yeah i think that was something that also led to yeah just wanting to like slim down and it's like dude i had the property for five years i use it for so many of my own projects it probably been used in four or 500 different productions i did get to see that dream realized to an extent like i can walk away and and be okay with that but that that is one still to this day it's like man i wish kind of wish i still had it but also like kind of don't it just it's tough it's tough so but i feel like you're more at peace now would you say a little bit do you feel like you're more you experience a little bit more peace now within yourself for sure 100 and you could ask my wife She's like this year, she's like, you're just different this year.

44:12Like I can just sense, sense it about you. Just even just probably the way I act and treat her too. Not that I was, you know, a bad husband or treating her poorly, but just like, I'm just very, like, I think I'm more, and she would probably tell you just more conscious of her and more health, like helpful and thoughtful in ways and things. And she, yeah, she's brought that up multiple times, um, recently in this year, just like, you just seem a little different and that's probably yeah because you don't have all this like especially as like a man too when you have family like i feel like on top of all that there's just a lot of weight and pressure that gets put on your shoulders that a lot of people will never see or understand unless you know and um so yeah i do i do think i feel just yeah i guess lighter

45:03Jakob Owens:is the the best the best best way to put it you know um yeah i'm in the i'm in a similar position where i'm trying to slim down as much as i can obviously it wasn't uh where i'm at is not the extent of where you were um but even with the minimal stuff that i have i what's like some of the stuff that honestly right now like just paying off my car don't want that anymore right um my camera and lens, that's a great investment. It's, I haven't had to pay for it once. Right. Uh, it's made money for me every single month for the past two years, but I just don't want that payment anymore. I just want to get rid of it.

45:39Jakob Owens:Um, I'm just trying to cut down on certain expenses that I thought were once, you know, beneficial to me. Um, and even if it's minimal amounts, I'm just trying to slim down and just try to feel a little bit, I just want to breathe a little bit better no 100 you know i mean i think i think that's a that's a very admirable thing you know i feel like social media in general can make us feel like we need to be doing so much more and we need to have a lot more and we need to be doing this and have this and buy this new thing to whatever it is right and i think it's easy for us to kind of stack all these things on our shoulders and sometimes the best thing is just like yeah just slimming down and and living and operating a little more, uh, lean, yeah, lean a hundred percent.

46:25Jakob Owens:For sure. I mean, even people ask me, I was gonna say, people ask me all the time, like, Oh, did you see this new camera, the new Burano or the new, whatever new lenses, all this stuff, which like you can not getting no interest in anything anymore, to be honest with you. Um, that's cool. You know, I have, I have my thing and I'd rather invest somewhere else or just save my money and focus on myself but i just in terms of film equipment and like the way that people seem to want to always like buy something yeah it doesn't really attract me anymore yeah at all that's interesting that's cool yeah like and then similarly for me it's like i would rather put that money and energy towards for us now like going on a family vacation you know what i mean exactly so yeah i want to take more trips and it's like i'd rather be doing that than like yeah buying gear or buying you know having this or that so i would much rather make those memories and go on a trip and have more freedom to to do that not even give it a second thought like oh like you know can we should we do this like it's like no if we want to do it let's go do it you know and so yeah that's just kind of where i'm at in my life you know what i mean um and yeah that's it's definitely definitely nice so yeah yeah in in business or just in your life in general do you have any non-negotiables that you live by

47:59that's a good one non-negotiables that i'm trying to think like i guess currently

48:08probably when it comes to work a non-negotiable for me is like if i'm going to sign on to a project that like it's going to sound like i have to be able to like get content that i can use for my businesses like for me like it's just like because my the money i can make from my businesses and the time that I can allot myself to my businesses is more important than you hiring like me going to do this thing for you and and I get to be very selective now about the projects I do which is awesome which is great but it's like if I'm going to be like if you come to me and want me to do this thing and I want to do it I need to be able to like also right use it as a way to like you know if I get a share behind the scenes or talk about this or use my at least use my products on like i just i need to have if i'm signing on to a project need to be able to like have that project benefit i guess my business in some way so in terms of business in terms of business that's probably a non-negotiable for me and then yeah i guess personal life yeah i mean i don't know i just like like i just like spending time right now with my kids and so yeah i guess kind of i guess if it relates back to business like i'm not gonna sign on to any like super long-term project right now which is a like non-negotiable for me like their their years are so formative right now like oh i went i shot for one week in michigan for this michigan baseball documentary on their yeah on the baseball team and i came back and cash and cali my uh kids were like just had an extra two words in each sentence that were like just now it's almost like it just felt like within a week they like just you missed i missed a lot and so especially right now like i could see it maybe as i get a little older like doing longer projects but like for me right now like it's got to be a pretty sweet deal and project for me to like dip for a month and and even like they're trying to sell the show and turn it into like we shot a pilot basically and they want to get it as a show show greenlit which would become a much larger thing and i even told the director i was just like yo i'm not gonna dp this if it becomes like i i would be down to work somewhere like i could be the dp set the look come in for a week shoot and then have someone under me who i trust come in and then take over for two weeks while i go home then i could come back for one week and then like you know what i mean like so i think for me yeah i guess a non-negotiable is just like in terms of like personal and business it's just time right now um for sure because i love my dad was just such a present dad all the time and i think that just like just has really stuck with me and i i just don't want to be away from from my kids for long periods of time sucks and i know not everyone's like that not not a lot of a lot of parents want to want to get away and and be away and go on these extended work trips or things vacations and i'm like dude i don't even want to go on a vacation without my kids like i just like i i feel like i wouldn't enjoy it like i'd go there i might have a great day the first day and then the second day be like i wish it like my favorite part of every day is legitimately waking up cash and kelly in the morning i'm the one that goes and gets them out of the crib to take them down to the kitchen and like i love that part because they just wake up and they're just like daddy like and like just for like what a great way to start off your day and so it's like i don't even know if i could really enjoy a vacation because if i went without them and it'd just be like ah like i wish i could like see him i don't know so yeah for me for me right now i guess those would be yeah the kind of the non-negotiables if you will yeah are you still

52:11Jakob Owens:into fitness is that still like a big part of your life yeah no smartest thing i ever did was honestly build a home gym during covid nice um they turned the garage into like a full-on gym i got kind of everything i need in there um which has been great especially now that i have kids too because i could see how it would be challenging as a parent especially with young kids to like who has you know a job or whatever to to make that trip to the gym and then the trip back but like i just get up wake up early in the morning go into the gym get a quick 30 45 minute workout in done i got my little sauna in there it's like sauna stretch i'm jealous oh dude the sun that would be my one recommendation is if like if anyone like save up to get a home sauna and they're getting more and more affordable yeah we get more affordable yeah like dude it's one of the i'm trying to convince a brand to send me one and i'll do a little video or something i just want one i would highly highly yeah i you could go into a sauna it's impossible to come out of a sauna in a bad mood like you just for sure you walk out of a sauna just feeling like life's fucking great man like you're just like this is this you just there's just so much yeah relief that happens in a sauna it's also where i do a lot of just quiet time thinking you know praying kind of i don't necessarily meditate but just like just sit quiet breath work think about of things like i feel like a lot of my like best ideas come from just sitting in there uh i love yeah absolutely love the sauna but yeah i built built a home gym yeah it was one of the smartest things i ever did so i don't have to drive to a public gym every day and drive back and figure out when to do that so and the kids love it too like we'll go in there and i'll be like do some push-ups and so i think it it also just helps them like see that aspect of my life which is great um but yeah still very much into fitness probably i probably don't i definitely don't work out like i used to but um no i still i still get it in so yeah yeah yeah i what yeah i think you're you're pretty into fitness too all right yeah i am i have a race i have a race on sunday i'm doing high rocks i don't know if you're familiar with high rocks so it's like this um um i guess it's not crossfit but it's like a functional training race where it's uh walking lunges weighted with sandbags sled push sled pull skier row machine uh wall walls and in between each of those you have to run 0.6 of a mile um after each one um this is gonna be my second one i'm doing it in boston on sunday but yeah fitness is like is that like a race that goes across the country at different they go all over the world that's cool that's all over the world it's pretty sweet like something me and my friend um one of my best friends carmine him and i work out every day together and something that we want to do is travel for races and i think that would be pretty sweet um that actually sounds fun it is and my wife comes she's going to boston uh his girlfriend and his parents are going, and it just turns into sort of this, like, event.

55:26Jakob Owens:Yeah. And last year we did the Honolulu Marathon, and, like, ten of us, we all just went, got a big Airbnb, and hung out for a couple days for a week. And we had a race, but it was a way for us to all just get away and also do something that was really challenging, too. Yeah. Yeah, no, I – that's great. I wish I had I don't have too many friends that are like super into fitness like I am so that's that's the that's the tough part is like it can be a lot easier to like work out and do stuff when you have like a you know other people kind of joining in or pushing you but like my probably one best friend that like is super into fitness he doesn't live in the same state as me so But yeah, anytime I'm there or he's here, yeah, we'll do shit together.

56:18But yeah, it's for the most part kind of solo on that journey. But yeah, still very much important part of my life. I mean, I think it's important for creatives to have some sort of regimen. I think that's something in our industry not as many people do as they should. You know what I mean? but yeah i mean my early youtube channel was literally the buff nerds yeah i mean when early when i was like trying to come up with that name it was just like i didn't want to just call my youtube channel like jacob owens like i was just like what's like a fun name and it was just like well i'm like kind of a camera tech nerd film guy like but i'm also like a big athlete jack jack so So I was like, oh, I'm like the buff nerd.

57:11Jakob Owens:And just it stuck. And yeah, it became like a pretty big thing. And people still to this day will reference me by that and whatnot. So yeah, definitely. Yeah, I always say like if I wasn't doing something in the film space, I would for sure be doing something in the fitness space. Like be a physical trainer for some sort of sports team or something. Like that'd be cool. like strength training coach for like the Cardinals or the Suns or something like I always always say that like if I yeah it didn't go into the video film kind of creative space so yeah this might be a weird question um I've I've asked it a couple times before and it's hard for me to answer it sometimes but have you ever had like a belief that has sort of challenged you to change that belief into something that you believe in now?

58:06Jakob Owens:Give me an example. Like, what do you mean? Like you believe something, like you have a thought or you have some sort of belief system that you live by. And as you grow, as you evolve as a person, something about the way that you have lived challenges that original belief to become something else. Has there been a moment or it could be, you know, the way that you just, you go about, you know, your relationship with the business partner, the way that you communicate, the way that you've managed certain things. Is there something that has challenged you to change the way that you operate as a person?

58:42That's a good question.

58:54Honestly, I don't know if this would be, yeah, the right answer or really answer that question. but I think something that's like maybe gets a little, not dark, but like, so I was never, my dad was an alcoholic and not through us growing up, but before we were born. And then after we kind of all moved out of the house, like fell back into it and ultimately kind of died because of it. And I never really drank. And after his death, found myself starting to drink more, probably as a coping mechanism or something. I don't know. I just, I never really drank, ever. And then I started to, and I just don't think I thought it had an impact on my life in a negative way.

59:48I could not see that, and I did not understand that. But then I started to hear that from my wife that I was, it was affecting me. And I think her challenging me to, you know, see that in myself, like this, this whole year at the beginning of this year, I made a choice to like, not drink at all go 365 days just to like, tell myself that, like, you know, not that I had a problem, but I just found myself doing it more and more, especially since I had never grew up doing it throughout my whole life. And just over the last few years since you passed, I just, yeah, like I said, I noticed that. And so her saying that and challenging me in that way, and me not thinking like that, it really has any sort of negative impact on my life.

1:00:34I was just like, oh, it's just like, it's not, it's not bad. Millions of people do it. Right. And my life, I will say just the way I act, just my life in general, like since stopping is significantly

1:00:47Jakob Owens:better and so i think i don't know if that answers the question but like i did i appreciate you sharing this yeah i did i i didn't think that was something that was an issue or that i would deal with or struggle with or would be an issue in any way and i think being challenged in that way and then setting a goal for myself to be like okay let me see and stopping it and yeah obviously coming up coming up on a year now we're in what september um it has has yeah actually significantly made a difference and now it has me going like okay maybe i shouldn't just ever drink again like you know um so yeah i don't know i don't know if that answers the question but that was that was something that i think uh definitely like challenged the way i look at and view just things in my life and relationships and the way, yeah, just, just different things.

1:01:46Um, was that kind of a little bit of that journey, you know?

1:01:51Jakob Owens:I also think that's, it's applicable to like the relationship you have with your role, your wife, for her to be able to speak up and say something. And then you take accountability for, for that and be able to change. I think that's also, I don't think it necessarily happened right away, but I think, yeah, at a certain point, obviously was just like okay i see what you're saying like i i do act different or it is like i could see going down ultimately the path that my dad did one day like i don't want that for me and my kids like i don't like it still tears me up inside like i still cry here and there often you know thinking about my dad and it's like okay like yeah if you're pointing this out to me now Chanel, like, yeah, I don't want that to be an issue 5, 10, 15, or even 30 years from now.

1:02:43Like, as much as, like, you know, we all grow up and we become adults, like, we still need our parents in ways, you know, even if it's not physically, financially. Like, there's still an emotional thing that we need from our parents. Like, I still wish I could go talk to him and ask him for advice on things. Like I don't really have like a male figure in my life like that since he passed that I can like talk to about certain things, how other people might have a father that they can talk to. So yeah, that's a, yeah, probably kind of a big shift and change over this last year for me as it's kind of just been that, that whole, that whole journey and thought process about just, yeah.

1:03:31yeah, I don't know. Yeah, no, thank you.

1:03:34Jakob Owens:Thanks for sharing that. I appreciate that. I want to sort of wrap this up on a positive note there. What do you have coming up with prism lens effects? What do you have? What's exciting in your life coming up? What are you really stoked for? And so much. Yeah, just in general, just excited to just keep working on it, keep growing it. We've got a lot of like, the amount of just high level productions and people reaching out to us right now that um are using our stuff or want to use our stuff um it's just kind of mind-blowing to think about sometimes it's like damn that's really like we just sent out our early uh specter effects prototype to uh a marvel film that wanted and like amazing there's like there's a bunch of stuff happening like that behind the scenes that like i can't even like touch too much on but like just that but we have like a lot of new products coming out like excited for a lot of these collab kind of things like something that i'm like really excited about is i really want to we have our first one in the works with bb the dp like collab collab products like we went to him because he's the homie i was just like yo i want to start doing collab products like is there something that you would want to use give us an idea like and and kind of do these collab products and brand it with them and give them the ability to have their own product to use on set that you know that's awesome you know and so like excited about that kind of whole initiative He'll be the first one and yeah, other just general exciting products.

1:05:02And then, um, yeah, just to see kind of where, where it can continue to, to go and grow. It's, it's fun to just, yeah, yesterday, uh, was it me and Tom were working on building out the content corner and he gets a text from his wife, who's a hair and makeup artist in LA. And it was a screenshot of a camera cart for this big campaign, beauty campaign. and the whole camera cart was just laid out with prism lens effects filters and it's like just moments like that it's just you know it's cool to just start seeing things like really spread and i think one thing that i really want to see happen maybe more this next year is like now that we moved into our new space and we have kind of a more of a team built out for it and more space for it like wholesale to like camera stores around the world that's been a big struggle for us is like if anyone internationally wants to order our stuff it's so expensive to get it to them from just like the taxes duties fees shipping and so like we get a lot of complaints of like why is the shipping cost just as much as the filter and it's like we don't make that cost up like that's just it is what it is and so to get our stuff into more camera stores around the world because that's slowly growing but now i want to get you know oh there's just a lot there's a lot happening that you know it's fun and exciting it's just fun to see growth you know obviously in anything that you do i'm sure you feel the same way when you you know started your youtube channel or podcast when you start seeing numbers grow and that growth and it's just a fun fun

1:06:37Jakob Owens:feeling so yeah definitely yeah well amazing thank you man i really appreciate it no absolutely thanks for having me carlo appreciate talking to you it's yeah i don't know if we've ever really chatted officially before so yeah i don't think officially at all i think we've maybe we've talked here or there a little bit but i think this is the first real like to chat no i appreciate it thanks for having me on work yeah where can uh where can people find you where can people find your products yeah i think the the two easiest ones just at jacob owens on instagram jacob with uh spelled with a k and then yeah prism lens effects just at prism lens effects and those are kind of the the two big focuses but also like our studios like if any any anyone watching listening if you need a studio in la we've got a variety of film and photo studios um but yeah like everything that i do like could obviously be found at my instagram like i have the instagrams and links to all that stuff over there so you can kind of use my page is a list to find everything so thank you everyone have a great day peace out