7 Reasons Why High Achievers Never Feel Satisfied | Ed Mylett

25:40It's driven by the process. And so a year and a half into the process, my mentality was concrete. Right. Like I didn't need anybody to guarantee me anything. Right. It was process over product, concrete commitment. The ability to start something, stay focused, stay the course. And you don't need anybody to guarantee you a thing. It's driven off your integrity. It's driven off your character and it's driven off of what you represent. Thank you, God. Yeah. That's why you're here. Right there. Right there. Right there. Right there. Right, right, right there. There's always, always pray in an interview for me.

26:17You asked me, why do you do this show? He asked me this. Why do you do this? I said, for me. Because every once in a while and every few interviews, there's like a moment where I go, oh man, how come I never thought of that? Or that's new for me. That right there, what he just described. Everybody, go back, rewind about two minutes and replay that. That thing you just described is the separator from the people I know that get over to the other side of their life in some way. Change the relationship, their body, their faith, their money. They don't need a guarantee. They'll go through a process not having to have the result guaranteed to them.

26:56It's their ability to be willing to go through a process and step into the unknown. whereas most humans and you know this too you saw this even in football you see it every day in your life they won't they they tiptoe into the process but they won't give everything of themselves because they're not sure about the payoff successful people are willing to step into these spaces of the unknown longer with more commitment than the average person does to win end of story big time combined with faith combined with these other things we're talking about. See, that's why I do the show right there. Guys, trust me, that's a huge point in your life.

27:33You need to evaluate what this man just said in some area of your life. Are you in a relationship still because you're so afraid to be alone? You're so afraid. You'll stick in this crappy thing you're in because of the unknown of where you are. You're going to stay in this career that you know isn't your calling. You know isn't your... Everyone knows it, but you're so afraid of this unknown space because there's no guarantee where you're going. If someday you're going to wake up and go, man, I spent all this space and then all my time in this known space where all the love, all the joy, all the juice of life is in the unknown.

28:06So good. Okay. Before we start the interview with my next guest, just want to remind you all that you can subscribe to the show on YouTube or follow the show on Apple or Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show. Welcome back to the show, everybody. Today's going to be just tremendous. This is somebody that I've wanted to get to know for a long time and pick his brain. We've got a bunch of mutual friends. And I'm really excited that he's taken a space into sort of beginning to share more of what he's learned in his life and the journey that he's been on, which is a freaking remarkable life journey with some of the most amazing stories I've ever heard in my life.

28:48By the way, he's also an Academy Award winner, best actor. and so if you don't know who he is you've been living under a rock for a long time and today we'll unlift that rock and you'll get to know him a lot better than you probably ever have before so Matthew McConaughey welcome to the show brother Ed Milak good to be here with you I was reading your stuff and I'm like because I talk a lot about happiness in fact my podcast is out today is about happiness this Harvard study longest study in the history of mankind 85 year study they took a thousand privileged kids from Harvard University a thousand young boys, same age from South Boston, underprivileged families, and they studied them for 85 years.

29:26A fascinating study about who ended up happier and who lived longer and whose well-being and what made them happy. Actually, one of the kids in the study was JFK. No joke. It's an amazing, amazing study. It's worth listening to. However, it's around happiness. And you make this distinction. This is why your work, it's really unique. You make this distinction between joy joy and happiness. And, and I have never heard this before in my life. To me, they've sort of been very similar things, but you correlate happiness almost to like, we get happiness if we done something, whereas joy can be present in any, talk about that for a second.

30:03This is awesome. So happiness, as most of us are taught or most of us see it myself included is result oriented. If then, if I get this, then I will be happy. If I reach this goal, then I will be happy. It's almost like a ta-da moment. If I get enlightened and spiritually, then I will be ah, namaste, whatever it is. And over and over in my own life and from other mentors and wise men and women in the world, there's no ta-da moment. There's no hill that you get to the top of and you go, ah, finally I did it. Because what do you see? Oh, once you get to the top, that thousand other hills or another one that's taller that you're like, oh.

30:58So you immediately upgrade your iOS of happiness and you project it into the future again for another hill to climb. So it's a moving target that you're constantly chasing. Now, I'm all for the chase and the setting of goals to go reach and the writing of headlines early to tell your story towards that. But what I've noticed is joy is more the verb. Joy is the doing of what we're fashioned to do and enjoying the process of the doing. and if we can get out of our mind that there is a finish line and and just enjoy the race and chase ourselves in this race and go the best we can do is get to the end of this life and say look back and go well i didn't make it to the top but how many stairs did i ascend or how wide did my stairs reach or how deep did my roots grow just pally it up.

31:55Hopefully we're in the black. Hopefully we're in the asset. And if there's life after this, hopefully the prime mover's going, well done. But I mean, I think that's as good as it gets. It's my problem with extra credit today. 4.2 GPAs and participation trophies. No, 100, the top is as good as it gets. There's no such thing as 110%. Maybe we ought to bring back Ds in school. You know what I mean? It's like, if we can make a B plus in this life, that's damn good. Or if we can get, we're never going to make, we're never going to get perfection. We're never going to reach a hundred. We're never going to reach the top of that staircase.

32:39And that is what we call happiness that we keep bumping forward. But if we can enjoy the process along the way, I find that you don't reach lower levels than if you just chased happiness. You actually reached the same levels or more, and you had a pretty damn good time on the way. So true. I got to tell you, man, that is wisdom. I think I figured out a version of that, but I wasn't. I'm 52 next month. It took me till my 40s. And I'm like, wow, this finish line keeps freaking moving. it keeps moving like no once I've got this or once I got a jet or I'm living at the beach or I've got this award or this many people know me and it kept moving and I'm like this is insane when I and and to your point when I started to give myself the gift of I thought man if I don't keep moving the finish line I'm gonna lose my drive I'm gonna lose my drive so this thing even though it hasn't brought me a lot of bliss in my life it sure keeps me driven and hungry yeah and And if I let go of this finish line mentality, if when I get there thing, I'll lose my drive and ambition.

33:48And to your point, I couldn't have been more wrong because when I started to give myself the gift of joy in my home, in my life, in my emotions on a daily basis, I actually found I had more energy to pursue the achievements that I wanted in my life. And I wasn't so damn tired every time I finally got to one of these artificial finish lines. Amen. And, you know, I hear you on your 40s. 40s were a great customizing decade for me too where i actually learned to trust hey buddy if you if you quit pursuing that actual result you're not going to lose your work ethic you're not going to lose your drive you're not going to lose your want to it's just going to be more natural through the day it'll actually be more instinctual and as you say you don't reach it and go you kind of get up there and you're kind of going oh is this it it's the old um who what's the best round of golf you play.

34:38Say you're 10 handicap and you're five over on 16 tee box. You're going to shoot a better round if you don't look at the scorecard. It's so true. You're walking off of 18 green, heading towards the next tee box, and someone has to remind you, no dude, round's over. I found it in my career. When I started, I had a little six-year run there, And even with Dallas Buyers Club, I was not chasing results. I was like, F the results, man. I'm on my heads down in the process and let the results be. I got more results when I quit chasing results. I didn't lose my drive. I worked as hard. I definitely worked smarter.

35:21There's a great example in that Jared Leto, who won Academy for Best Sporting Actor in that. Guess when he and I met?

35:32rap of shooting on the set the last day that's a rap we were he was the character i was ron he was rayon we when we we we said hello is ron around when we met two weeks before we started filming we filmed for five weeks all of a sudden they yelled rap that night and he and i looked at the idea said okay see you tomorrow and they was like no no no that's a film rap there is no tomorrow and i stopped and looked over and jared stopped to look at me and i walked up and i went mcconaughey and he goes jared nice to meet you come on his head down in the process so not only so not only are you separating from what the outcome is you're separated from a lot of different things that is bananas you so you separate from outcome and kind of like giving a crap about what they think also like like Like, that's a really hard thing for most people in our culture today where everything is supposed to be validated.

36:31Did this post get a like? Did it not get a like? Did it, you know, this obsession almost with what people are thinking about. I actually think the result obsession is a what people think about me obsession. Like, I work with some PGA guys and their fear of missing a putt. And I'm like, you're not really afraid of missing the putt. You're not even afraid of losing the tournament. You're actually afraid of what people are going to think about the fact that you missed this puck that you're supposed to be making. This obsession with what are they going to think, I think also causes us to hyper-focus on the result because we want them to think good things about us.

37:05Society has us living in the third person. We're all running. We're pulling Leon Letts in the Super Bowl. We're returning the kickoff for a touchdown, looking at the jumbotron at the 50, wondering if we're going to make it on SportsCenter Best Place. And that's just when we get tackled from behind, when we quit behaving and just doing the behavior of the process and taking the action that we're doing. Look, when I'm doing it, and I think when most people are doing it and in the joy of the process and head down, it's a vacation because it's solely subjective. It is, I'm on an island. It is literally a vacation to have a singular obsession when you're doing that thing.

37:52Now, I understand it's a privilege. I have a wife who, when I go out the door every day to work, she tells me, I got the kids. Don't look over your shoulder. Go kick ass. That's a privilege. I understand that. But when we're taking an action, we have to do it or to do it with pleasure and enjoy and stay in the present of the action. Again, it's the joy is if you bump the finish line almost to an unreachable place. Bo Jackson didn't just run across the golem. He ran across the goal line and through the tunnel. Tunnel. You know what I mean? Snipers don't aim at the target. They aim on the other side.

38:29Therefore, you never choke when you're on the goal line, so to speak, because you're like, no, the finish line's way down there. And all of a sudden, someone has to tell you, no, you crossed the goal line. You scored. You're like, oh, I did? I thought we had to go another 40 yards. Now you're on to something right there, brother. That's that whole concept that when they wrap shooting, you're like, we're wrapped? Right. I'm coming back tomorrow. Yeah. Yeah. I got to tell you, I think what it gives you maybe is freedom. I think there's a free, it's a freedom when you're totally emerged in a process and not so concerned about results or outcomes, it creates a freedom.

39:01And then that science you can actually navigate in an art form when you're in it. I think that allows the art to sort of take over the energy that whatever it is when you're totally free, by the way, are you guys getting this? This is stuff that you don't hear everywhere and really anywhere. That was a great conversation. Be sure to follow the Ed Milet Show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. So you know those pieces in your closet that you find yourself wearing like on repeat all the time? That sweater that kind of just goes with everything or these perfect pair of pants?

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40:02I love their cotton tees. I'm wearing one now, and I get a ton of compliments when I wear them on the podcast and when I speak. So, find your next fall favorites at Quince. Download the Quince app for app-exclusive offers or go to quince.com slash ed for free shipping, on your order, and 365-day returns. Now available in Canada and the UK, too. That's quince.com slash ed. So you know I've been trying to take my health and my morning routine to the next level. And I used to do a whole bunch of different stuff, tons of different supplements. And then I found all-in-one in a drink with IM8. IM8 is the way to simplify your supplement routine finally, once and for all.

40:3916 supplements replaced 90 ingredients across 9 major organ systems in one drink. You can have all these supplements for$2.61 a day. I've changed my mornings. The whole IM8 routine has changed my mornings. I feel great, and I bring energy to the entire day. Go to im8health.com slash ed10 right now, or click the link in the description, and use code ed10 for a free welcome kit, 5 free travel sachets, plus 10 % off your order. That's code Ed10 at im8health.com slash Ed10 Code Ed10 at im8health.com slash Ed10 These statements have not been evaluated by the Food and Drug Administration This product is not intended to diagnose, treat, cure, or prevent any disease Welcome back to the show, everybody I have a man here who's become such a dear friend of mine And a trusted advisor I've only had one other person on the show three times So you are now breaking a record, brother You are a ratings machine.

41:40But more importantly, you bring such value every time you're here. And when we're done talking, every single time we've done this, I go, oh, my gosh, this is going to get millions of downloads because it made me better. And every time I'm with you, I feel better. I smile more. I feel better about myself. And I learn things about how to win, how to succeed, how to persevere. So, Dean Graciosi, welcome back to the show, my brother. So good to be here. And I have to tell you, you're the best. You're the most gracious host ever. and to this day still are two podcasts yep every day I send you some of them every day I'm like best podcast ever best and I've been on a lot and it's because you're so gracious because you care so much and the reason people are following you and listening and I'm and I know I'm not I'm speaking for the people listening is because they know you care thank you they know that you have me here for a third time not for any other reason except you think it will bring more value and I hope I hope I don't let everybody down you got a lot of options you're here with us it'll bring more value to them.

42:35And that's why I love your success. I love how your book is crushing it. Thank you. The world needs more, Ed. I got one last question for you. And I want you to answer this in all sincerity. I know you always do, but this is a biggie. Is it all it's cracked up to be? Let me tell you what I mean by it. You know, having a loving relationship, becoming a wealthy man, you know, making the contribution you make is a tremendous amount of work. And there's going to be a season in one's life where it's not all those things and you're going to be working and working and working. And there's this part when you're doing it, you're like, is it even really worth it?

43:11Is it even really worth it? Because I think oftentimes we've all met that one rich person who's also miserable, which there's a lot of them. They get a lot of money and you're like, I don't even want to be like them. You know, I was a server as a bus boy at the whole enchilada in Diamond Bar when I was in high school and college. And it seemed like a lot of the guys with money that came in were the bigger jerks. And it started to make me think, I don't even know if that's worth it. And the reason that it seemed like, because the real rich guys didn't act like rich guys. So when they'd come in, I didn't know it was that guy.

43:45But I went through a phase of my life that I think, because you're on the other side, it's easy to forget. But I think there's a lot of people that are considering coming to this challenge, change, considering change in their life, they're considering it. And then there is a part of them where they're like, I don't know if it's worth it. So I'm being, I'm going to answer this honestly. Is it, or is it different than you thought it would be getting to this other side? You're on the other side. You don't feel like you are, but you are, you're very wealthy. You've got a beautiful family. You know, you make a difference in the world.

44:14You got rich friendships. Your life's not perfect. You know, the day to day of life can be really difficult for all of us, but Was it worth it and what's it feel like to get to the other side sell us the dream or the nightmare of it? Yeah um Beyond worth it, but questioning it I've questioned it on and off since the beginning and there are only moments of questioning it When and then you get clarity and realize the other side So here's what i'd say is if someone's listening to you ed what you've done And I want to say this publicly what you've done so elegantly to help the world see is that your visibility your notoriety you your podcast being the top podcast your book people get to see someone who's been wealthy or is wealthy and also an amazing human being thank you and success without fulfillment success without joy success without balance is probably the brokest you could be so here's what i'd say where i'm fortunate is i started working on me at the same time i was on making money.

45:17And I think that is the gift I would, I would love to share with all of you. I believe all of you, every single one of you has the desire, has the opportunity to make unlimited amount of money. I know that sounds, it's easy. Like, yeah, it's easy for you to say now, Dean, but believe me, if Ed can make it, Dean can make it. We all have this amazing opportunity, but I'd say work on you as much as you work on marketing, as much as you work on sales, because when you find that harmonious balance and you know, we both, I, you probably too, I've been off. I've had more money than emotional intelligence and right.

45:50And that's not a cool thing. And there's some people have great emotional intelligence, but they can't make any choices in their life. They want to do more. They want to donate more. They want to travel more. They want to retire their husband. So they, he has to stop working this crappy job. So they have the emotional intelligence, but they don't have the money to give them the freedom, that harmonious balance of two. I mean, it's the greatest gift you could give anyone. It's why, it's why we're doing a free challenge it's why Tony listen you don't have to work Tony doesn't have to work I'm blessed I know it sounds like hey we're a bunch of rich people it's not that like I'm working harder now than I've ever worked in my life and I have more now than I've ever had in my life because I want other people to see that you can have this rich balance where you can have a I mean I just got here I don't want to get a spoiler alert but I just I just got to meet your kids for the first time yeah right I met your wife a bunch of times I got to see your kids and watching that you get to bring this family that you shifted this generation.

46:40You have two humble children. Thank you. You will always question it. Problems will never go away. One thing I want to say, you will just get better at handling bigger problems. You want to make more, handle bigger problems, right? So you will handle problems more. You will turn into someone who wants the bigger problems because you know there's a bigger paycheck on the other side of bigger. You solve a bigger problem, you get paid more, right? So problems won't go away. I'll tell you that. You'll just handle them more. Like you said in your book and like Jim Rohn said, for things to get better, you got to get better, right?

47:12So you'll get better at doing those things. You will have times where you question it. But every day in my life I wake up and I'm so effing grateful that I get the freedom to do what I want to do, to coach Little League, to drive my kids to school, to do what I want when I want to do it. And that's the ultimate freedom and I would die for it, Ed. That's a great answer. I'm so proud of you. Very short intermission here, folks. I'm glad you're enjoying the show so far. Don't forget to follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. All right, welcome back to the show, everybody.

47:44So today's a special day for me because literally one of my favorite people I've ever met in my life is here. It's a man that I hold in the absolute highest regard as a man. He's somebody that I look up to, that I admire, the way he lives his life, the way he conducts himself. He is also, a lot of you ask me all the time, who's your favorite speaker in the world? and for me it's this man right here i think he's the best speaker that i've ever seen in my life i told him he could read a menu in a restaurant and i would just melt he's so good and this conversation is going to change your life with the great inky johnson inky welcome back to the show brother man thank you so much man um you mean a lot to me man like i just i shared that with you prior to but i wanted to share that camera as well man you mean a lot to me man This moment means a lot to me.

48:29I'm grateful for you, brother. Thank you. I am. I feel that. I accept it. I accept it. I just wish we had more time together. No doubt, man. We run into each other a couple times a year. So I'm going to ask you some personal things. It's about you, because you're always this perspective person for me. During the pandemic, you checked your phone. I think you end up looking at your phone as the way the story goes. And you're like, man, I don't have any pictures in my phone. Absolutely. And so different stories hit people different ways. I want you to tell the story. What it meant for me is I was like, man, for me, I don't have enough mental pictures either.

49:01I've been in a lot of places that I wasn't even there in my life. In other words, I've not always lived by being where my feet are. So that piece of content for me, I was like, wow, man. Too often my wife will say, do you remember when Bella? And I'm like, no. She goes, you were right there. She was four. This is important for everybody to hear because everyone thinks my life is real. No, I don't. I literally don't remember that. She goes, you were sitting right there. I'm like, it's real. I wasn't there. And so when you had this post about this, I mean, maybe it was on your podcast, your post.

49:33I'm like, man, I don't, not only do I not have a lot in my phone, I don't have enough in my head. I'm 52 years old. There's not enough pictures that I got to hold on to for being present in different moments. But for you, it had a different meaning. What was your reflection on that when you looked? That's good, man. Thank you. I want to challenge everybody. When you get some time, just go pull out some old pictures of your children, spouse, family, and just look through them and just pay attention to the way it makes you feel. Right. And so for me, when I went through the pandemic and I was looking through my phone and of course.

50:14The industry that I'm in, you in, got hit. Right. You can't be in a room with more than 10 people. And of course, you can speak virtually, but when you're in a room, it feels different. You feed off the crowd, things like that. And so I was doing virtual stuff, but I couldn't be in a room and I was missing that. But also I was looking at my phone and I was like, man, I don't really have pictures. I've been to a lot of places, but I don't really have a lot of pictures of the places. Like, I might get a picture, he had a picture. But I didn't have pictures to where I could look and be like, man, I really enjoyed that.

50:50I said, man, you know what? After the pandemic, like, I'm going to have fun and I'm going to enjoy the moments and I'm going to get more pictures. And so I speak to one of the moments that I had been speaking to Bama since 2015. And I didn't have a picture with Saban. And this last year that he retired, I went to speak and we take a picture in the office. Thank God, you didn't know he was retired. I didn't know he was retiring, right? Right. And I got the picture. But it just shows that I said, I started this year, Ed, and I said, you know, John does the one word. Yes. Every year, right? Yes. And I was like, man, this year my word is going to be fun, man.

51:27I love it. I'm going to have fun with what I do. My work, the places I go, I'm going to have fun. I'm going to enjoy it, right? Because the type of person I am, I can lock in. I can look at the task. I can get it done. But I didn't always have fun with what I was doing. right? And the pandemic made me realize that. And so after that, I was like, man, you know what? I'm just going to enjoy and have fun with my work in the process of doing it and getting it done. I'm going to take pictures more. I'm going to look at those pictures. I'm going to enjoy the moment. So it was just about enjoying the things that I was a part of.

51:58Me too. Me too. And I got to tell you that it impacted me on that. Like I haven't had enough fun. I've kicked some tail in business and had some great experiences, helped a bunch of people. At the end of the day, you got to have some fun. Like, that's why I do this show. Like, people ask me all the time, one, I get to have friends on like you. It makes me emotional that I get to do this, just as I say that. But also, like, I learn a lot. There's moments in almost every conversation where I go, that's me right there. It makes me grow. That's why I hope you all keep listening, by the way, at the same time.

52:28Okay, something on your show. I told everybody I was going to get through a lot of stuff with Inc. today, and we're already running out of time. This thing just is flying by. So I'm going to mess this up, but it was something that was discussed on your podcast between you and the co-host. And I'll mess it up and then you clean it up. But it was something like the difference between my preference or my principle and purpose versus principle and purpose. You know what I'm talking about? Yeah, principle and preference. Okay, give me that. So we were talking about how people operate sometimes off of emotions.

52:59And he used the word preference. And we talked about principles. When you have principles, you're guided by principles. And I was telling them about an example. I was talking to someone and they were just writing situations off, writing people off, right? Writing things off. And I was like, man, you can't live your life that way. Not that you ignore how you feel because those are your emotions. You stay true to it. But you have to operate by some principles and you have to be guided by something as a person. My grandparents used to always say to me as a young man, if you don't stand for something, you fall for anything.

53:34and that was their way of saying to me, Inc, have some principles that you're guided by as a man, right, to where you don't go out and you ride the emotional roller coaster in life because you're not guided by anything, right? It's like I read something recently, Ed, man, and it blew my mind. It talked about self-discipline, and it said with self-discipline, oftentimes we want the pursuit, right? If you're trying to be disciplined in something, you want the pursuit, but you don't always think about what you need to go without, right? You think about the pursuit. I'm going to be disciplined. I'm going to work.

54:10I'm going to pursue something, goals, dreams, aspirations, but you don't always think about what you need to go without. And I think when you have certain principles in place, when you encounter things that don't align with your principles, you can go without. But when you're not guided by principles and you're guided by emotions. You ride the emotional roller coaster. You accept anything. You find yourself in situations that don't feed you. Your words fulfills you, right? And you're accepting and you're doing anything and you find yourself with this void. And so we talked about preference, principles, emotions, principles, just being guided by something, man, as an individual.

54:48That was a great conversation. And if you want to hear the full interview, be sure to follow the Ed Milet show on Apple and Spotify. Links are in the show notes. Here's an excerpt I did with our next guest. Welcome back, everybody. Today's going to be amazing. I have a really good friend here today, one of the most downloaded shows we've ever done before because he'll surprise you. You know him from television. He's an incredible television personality with ridiculousness and a million other projects that he's done. But I don't know him from that. I know him from his brilliance as an entrepreneur and as a human optimizer of himself, of time, and in everything connected to him.

55:24and he's a very very good friend of mine and I love my conversations with him he's one of my favorite people I've ever met in my life to talk with if not my favorite and I thought today I'd just let you sit in and I'm one with us we're going to talk today with the great Rob Dyrdek welcome to the show brother hey thank you for having me it's nice to to go from Laguna is a beautiful place to do a show but it's it's nice to come to Hollywood into the fancy studio as well This is more your comfort level, isn't it? Like this Hollywood thing. So you were saying to me. No, it's not. I stay away from this area of the city.

55:59You know what I'm saying? When I'm driving over here, I'm like, man, I haven't been here in forever. Look at this place. I think that certainly has changed over the years, and it hasn't improved. But that's probably a whole other conversation. But we are going to dinner down the street from here, so you have to make sure I stay safe. Yeah, and again, I have arranged our dinner on the other side as we enter Beverly Hills. So it's a much quieter and peaceful location. Thank you, sir. More on your level. One of the things I'm learning from you, I want to go right to some of your stuff. I'm a work lots of hours guy.

56:28I'm a pound it. Let's go grind. Bingo. And you're like, hey, that's not exactly how it works, bro. Hey, there's a better way. And so why don't you share with us the better way, your theory about hours and time and also the value of a minute, the value of time. Yeah, it's funny because, you know, sometimes I'll watch your stories and it's like, I don't feel like going today, but I got to get up and I got to make it happen. And I'm like, man, why are you putting yourself in a position where you don't feel like going today? You know what I mean? Yeah, it's fair. You know, because I almost like to look at myself.

57:12I've evolved into like a blend of sad guru, Ray Dalio, and who's the great, the good doctor that's tapped into the quantum field? Dispenza. Dispenza. I'm basically a combination of all three of those. Whoa. Whoa, Dalio, Dispenza, and sad guru. Right. Hello. That's me. The best combo ever. Look, when I think about what's intersected through me, it's that analytical, like data-driven side of Dalio. It's the tap into the quantum field of Dispenza. And it's the, hey, the reality you experience today is based off of every action decision that you have made in the past. That is the sad guru sort of karma concept, right?

57:59and and to me you know if you want to have a truly rich fulfilling life you you have to find joy in every part of it and in order to do that you have got to to use your time with absolute intention and so for me it's it's everybody knows that it's the only resource you got it's the only resource that's limited man you're locked up and and for me is that your impression of me no that was like a middle middle ground one you know what i'm saying but it's i was halfway in it i was halfway in it you know i push you towards like a wrestler voice you know what i mean um but i'm when i started tracking all of my time my life changed right because it's like i i used to design what i called the rhythm of existence right so i i built the rhythm of existence in 2015 which was essentially the operating system for my life and so it had all these these principles and had all these things that I would do with my time and then I would create a rhythm of the year like when sort of all the constants were and when the variables would happen you know because your life flows around weekends and holidays and birthdays it has this cadence that you can build sort of your time around that you can get better and better at predicting how to use your time more efficiently but boy I started tracking all of it I would just you know I'd plan a lot of it and then I would be highly adaptive and adjust it but the thing that I started doing every day is just tagging every hour and what did I do and I eventually found somebody in 2020 that heard me talk about it and came in and and wrote a script that went into my Google Calendar that pumped that thing out into a dashboard.

59:44And now I could see how I used my time on a weekly, monthly, yearly basis by hour and by percentage. And so that, that began to create this really interesting clarity as it related to like the time matrix from a percentage standpoint, right? If you have, you know, 8 ,760 hours in the year and you do something for 365 days a year for one hour, it's 4 % of your life, right? If you, you know, sleep seven hours, it's like, you know, 28 % of your life. You know, if you work a 40 hour a week, it's 23 % of your life. So I began to see the structure of this time. And as you begin to understand and design it against how you want to use it you begin to question its efficacy how high of efficacy are you using with this actual time and then when you decide to do something you start thinking about it in second and third order consequences right because we'll get excited about an idea that we want to do and we just think about the idea ultimately this we don't think about uh the time energy and mental capacity that it'll take from and then the long tail of that because once we commit to something what happens we could be trapped by it right and if it ends up taking way more time like it could end up being detrimental to your overall well-being and your balance in your in your mind right so for me as i began to do all that and really look at the time matrix i began to put value on on every bit of that time and then i began to assess that time by how did it make me feel qualitatively and that then began to make me continually adjust how I design the time.

1:01:38Because what I realized is what's happening, the world's changing, you're changing at all times. You're evolving, everything around you is evolving. So you can't just make one great schedule and there you go, you did it. You have a perfect time management skills. You constantly need to be adjusting how you use time and the value of that time and how you see you should spend that on an ongoing basis or on an ad hoc basis. and you have to continually design it better and better over time. And what I did was grow the skill set of continually optimizing time and assessing it and redesigning it that allowed me to get more and more efficient so I could go from doing 250 episodes of Televin, doing 52 podcasts, managing you know you know if i have core six companies that i have to be actively managing inside it to go along with all my other pursuits and still do that with only 23 of my time you know what i'm saying like that is in where you now have gotten so efficient that you choose efficiency over anything else you might give them an example because i know it like for example like when i've come to you with different things like hey i got this tv show you're like well how much of your time is it going to take how does it make you feel yeah what's it going to cost you somewhere else you know what percentage of it is for you even when we first started here even this podcast I'm like it's this percentage of my time it's this percentage of my income however it's a big percentage of joy for me yeah but in your case if you don't mind if you don't it's okay but like even the way you shoot your show yeah one of the things when you hear this man talk um he has as big a life as about anybody that I know I mean he's got a show where he shoots a bazillion episodes He's in the production side.

1:03:23He's on the talent side. He's got the Dyrdek machine. He's got his investments. He's got different businesses. He's got a core and he's got he's a very, very active father. Very, very active husband. He's got a public persona to keep up. He's got a social media. He's got a podcast. And that's just like some of it. Yet I don't know anyone who navigates their life more. Seamlessly and beautifully than you do. I don't. But you'd make it. It wouldn't seem that way. So give us a practical example for you, like on the way that you scale time, like for your show, what you did in the way that you shoot it and the gaps in between shows.

1:03:59Is that too personal? No, no, no. share that because this because I want people to think okay that sounds really good theoretically but like I'm trying to get my startup off the ground my kids are in soccer you know I've got the the gym I got to get to so what does that look like practically how do I actually begin to navigate it yeah look I think you know like it's every bit of your life has the ability to be designed into time you know what I mean and yes things are going to come at you that you need to change and then and then everything you want to drive to automation right everything in my life I try to drive the automation.

1:04:31And then when I feel friction, I go to optimize it. And when I feel friction, I apply a system or a solution. And I just keep doing that over and over and over to reduce all friction and drive everything to a much higher state of efficiency, right? And the show itself is this beautiful example of... I used to shoot 60 episodes a year and it would tear the soul out of me it would tear the soul out of me I wouldn't I didn't even want to shoot the show anymore I didn't want to shoot the show anymore because it just took too much energy it would be five weeks straight where I would shoot like four days a week and it would just like I would be at the end of it I would be so exhausted and be like I don't even like enjoy doing this like I don't care what it pays me it's like it's too much of my energy and well-being right and and so I began And to just look at ways to make it more and more efficient and look at the things that bother me.

1:05:30Because we used to shoot two a day and then we would shoot for an hour, do all these pickups in between. Then I would stay for an hour and then do voiceover on the stage for an hour. And then we would break for an hour. Then I would do the whole thing again. I would get there at like 9.30, 10 and leave at like 6. right and then that would be a five week stretch of like four days a week and just just terrorize me then i'd have to drive out to glendale um to get prepped for the shows and spend three or four hours going through all the shows and i just slowly kept looking at every possible thing that i could optimize and it started first with how they built the shows and presented them to me and I got to instead of driving out to Glendale to look at them hey let's start doing it online and send them to me and then it's like start presenting them to me in this structure and then it got to the point where I stopped even talking to them they just would send them to me I would review them and it went from three hours round trip to do it to 15 minutes this is Rob show then it was like how can we make it more and more efficient all right i'm not i'm just gonna to to fire off a lot more off the cuff stuff that you can edit in instead of doing the voiceover and then i took you know shooting the show for an hour hour plus and then do an hour of voiceover i drove that all the way down to about 35 minutes then i said hey how do we take if we can we take one clip out of every single one of these uh because we're only we're shooting with six clips but we're only editing four and five.

1:07:13And so we took a clip out of everything, drove the time down to 29 minutes, right? And so then it became, okay, you shoot two a day. Let's shoot two a day before lunch. Then it was like, okay, let's shoot three a day before lunch. Then it was like, all right, let's shoot six a day, three before lunch, three after. And then now I could get six done in a day and then I could spread out when I shoot to where I only shoot a couple times a month, then, boy, now I feel like it's back in my life. It's back in my rhythm. It's no longer taking energy. It's much more efficient to get prepped for. It's easier to shoot.

1:07:52The energy's not gone because I'd shoot it so quickly that the energy's good, pop into the next one. But I just kept looking at all these different ways that I continued to optimize and optimize. And then now going into next year, I'm going to start shooting 336. Okay. And I'm going to shoot eight a day. And so I was like, I don't want to give up any more time. Where can I save time? We have 15 minutes between the shows to change wardrobe. So if I eliminate two wardrobe changes and in between the shows and 15 minutes at lunch, I get back that hour and now I can shoot 336 in the same 42 days, five hours a day, as I did to shoot the 252 with prep time the night before and drive time there and back.

1:08:49That is 4 % of my life. Before we start the interview with my next guest, just want to remind you all that you can subscribe to the show on YouTube or follow the show on Apple or Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show. Welcome back to Max Out. I'm Ed Milet, and I'm so excited to bring you the program today. The man to my left is literally one of the most interesting men in the world. And at least for me, I can tell you that for today, it's been something I've been looking forward to for a long time to pick this big brain of his.

1:09:20You probably recognize his face, and most of you know his name. This is Rob Dierdick. And this is a guy who, at 16 years old, dropped out of high school. He founded a professional skateboarding league. He's been a professional skateboarder. He's got 21 Guinness World Records. He's a media stud. He's a rock star in the entrepreneurial space. He's a branding master. But most importantly for me, this is a guy who's a tremendous husband and a great father. And we're gonna pick his brain about how he's accomplished all of those things here today. So thank you for being here, brother. Thanks for having me.

1:09:51You know, I've seen it in video. Now to experience what it's actually like to be here live, it's so much more beautiful and remarkable than I could ever imagine. Thank you, man. I appreciate that. So usually when I interview somebody, they've accomplished something in their sport, and we talk about that, or they've accomplished something in business, and we talk about that. The complexity of what you've done, I wonder, and it's probably even a good thing that you don't always just step back and go, wow, right? But the complexity of, and how many times you've remade yourself. Because that lesson at 24, that lesson at 16, I think there was another lesson when you were preparing yourself, we're going to talk about later for finding someone like Brianna, that whole thing.

1:10:29See, I had this really weird thing happen. I'll tell you, when Max was six years old, I was at this car wash. And this really nice guy I'd see there all the time on Saturday, an old guy. Turns out he's about my age now, but at the time he was old to me. And just at a niceness, he says to me, he goes, Hey, enjoy the six-year-old, because when he turns seven, the six-year-old's gone forever. And when he turns eight, the seven-year-old's gone forever. And you've got little kids, you know, man, And they just keep becoming these different versions of themselves. And I remember saying back to the guy without trying to be disrespectful, I said back to him, I said, so when did that stop for you?

1:11:01And he just stared at me kind of blankly. And he goes, I don't know. And I said, you should figure that out. And what I respect about you is that you have not settled. The 18-year-old version wasn't the same at 24. The 24-year-old man doesn't even resemble the 43-year-old or the 44-year-old or the 24-year-old, right? It shifts all the time. I respect that about you. So that happens and then you go on from there. We can't document your whole life Let me say this to that too, right? Because I think I've heard you say before about how you're you're in pursuit of the vision of You know something to the effect of you're pursuing the vision of the man Yeah, that you you expect yourself to become right something to that effect and I I would say when I finally shifted to that that But in that pursuit of that individual, I also knew that that individual was slowly changing with the experience that I was having pursuing it.

1:11:56And it's not that you're pursuing something that's not attainable. It's with experience and knowledge and understanding of yourself, because you're on the journey just to master you, that the more you begin to master you, the more that ideal version of you begins to evolve too. So you're in this sort of relentless pursuit that's clear that I think at some point it becomes fully optimized. The fully optimized version of yourself is who you will catch up with. Like that won't forever be elusive. Oh my gosh, that's good. And I think because we're so similar in that sort of idea, it's the moment I realized that growth is actually one of your key attributes.

1:12:42like embrace it and and enjoy what you're able to achieve but know that that's not part of your makeup like the relentless of pursuit is actually your makeup oh my gosh and that changed it allows me to not very difficult to look back and reflect because I mean I just enjoy the pursuit so much you know me too I've had the in I've had you heard you say about this too you make me feel are really good because although we're a little bit different personality wise, you're probably the most similar person to me that I've met maybe ever. And just that it's even hard to describe, but we're both just so obsessed with this pursuit of growth and change and experiences in life.

1:13:27And one of the things I struggle with is my memory. Yeah. And, and I, and I know you do. So do I. I know like the gift and the curse. It's a gift and the curse. I think, I think maybe one of the gifts of it is I don't remember all my failures that just hold me back and I keep telling all these old stories, but I really do have a hard time remembering things. In fact, when I get interviewed, the great gift for me when I'm interviewed is it forces some recall of memories I didn't have before. You have that too, right? What do you think that is? 100%. I don't know, but just talking it out, thinking about it with somebody else that experiences it, I think it's more gift than curse.

1:13:59Now, it comes back to haunt you when you're trying to remember the details on certain things, and it jams you up a little. Where it jams me up at this state is I'm taking in and learning so much at a high level and then it pushes out stuff that I could really use again when I want to use it for another situation, if you will, especially in business. But I also, it's also made me super conscious of stuff that I really want to know that I want to remember and never forget that I tell myself that as I get there, right? Meaning when a major moment happens you have the engagement getting wedding children like a moment with children like I when I really even just recently taking the helicopter to Catalina to celebrate my three-year anniversary like I Kept telling myself as it were flying over the city and look at the ocean like don't like just feel this like Remember this look at this remember this so it's like I have to practice that in those lock in right yeah that's why you guys if I started to try to list for you the amount of moments that he can't remember but also that have been amazing in his life some of you you just would literally it is what he said earlier it's many many many many many many many lives right and so I want to touch on some of them where there's lessons but I just I'm going to spend most of my time in your brain and in your heart so but you go all the way from let's be honest you go from Robin Begg, you got ridiculousness, right?

1:15:32You got all of the moments that happened on all of these shows too, right? Fantasy Factory, like all of these different things. It's just, it's, it's bananas. And so I'm going to keep in mind, Fantasy Factory was basically a moment generator. You know what I mean? From getting attacked by a shark to jockeying a horse for a race to like flipping a car for a Super Bowl commercial, breaking a world record, jumping a car backwards, It's like getting towed into a giant wave and almost dying. Like all these crazy, crazy, crazy highlight reel that no human being on the planet Earth has. Correct. Right?

1:16:06Did you just hear what he said, by the way? Just slow that down just a second. Okay. A mauled by a tiger, attacked by a shark. You kissed a bear on the lips, I think. I kissed a bear. Right? That's an easier one. So I want you to stay on that just for a second because like those are once in a lifetime moments you've had over and over and over again. Right? Yeah. Yeah. Stay on that just, meanwhile, kicking ass in business. Meanwhile, founding a skateboarding, it's just, it's like, you make me feel small, which is awesome, right? So. And keep in mind too, they are fully intertwined. What do you mean?

1:16:39How is that? I'm negotiating a deal, a five year, like multi-million dollar mega deal with Nike, right before, like, I gotta hang up the phone and break a world record for jumping a car ramp to ramp 90 feet backwards, right? for a giant Chevy integration deal that Chevy's going to do a deal for being a part of our league while launching a complete new company. It's like you're taking phone calls in between this sort of chaos and sort of all aspects of your life. That was a six or seven year run of doing all this insanity while doing all of your business and normal stuff inside it. So that's maxing out these different areas.

1:17:19The pun is intended, right? But like, so there are people out here who use the complexity of their lives is an excuse not to succeed in any one of them right so oh god i'm a dad and i've got my business and i got my you know soccer league or whatever it is how did you do that so if you were to say here's one of the reasons how i can compartmentalize and win in different areas what would be one of the keys just sheer drive and and relentless pursuit of success now the problem with that was is here you are um you know someone that can do anything you you end up uh you have the ability to do anything so you end up doing everything then you end up kind of standing for nothing right so you end up meaning so much to so many different people you you're not even sure what you stand for like are is your passion business do you want to do stunts are you a tv guy like do you want to be the commissioner of your league do you like skateboard like what is like i had to stop and realize that because my hope was if i just kept doing all this stuff one of them would show me the way right so and as someone that's so driven and whose gift is execution.

1:18:35The moment you decide to do something, you're going to do it. I'm going to do a cartoon and a toy line. Like, okay, I got a cartoon on Nickelodeon and a toy line in Walmart. I got attacked by a shark to launch it. I'm going to do a new television show. I got this. I've read an article with Vinny DeBone. I'm going to do this clip video show. It's going to be the biggest thing I've ever done. Like, you end up doing all of these things and you basically, behind that, there's 20 of them that aren't working that you're putting that same energy of running into the wall with, right? And furthermore, it's not leading anywhere since you're hoping one will determine what your future is, right?

1:19:12And I stopped and, yes, I would look at myself as this highly conditioned stress athlete where you could put yourself under the deepest pressure and, you know, take on 50 or 60 things at a time and operate smooth and happy. and but it wasn't until I looked deep within myself and decided what type of life do you actually want it's easier to do when you're sort of in the midst of failure totally certainly but you did it in the midst of successfully and so this is what it does right it when I finally transitioned to the the the next level right or the or the fully designed version right which I'm on my way right I would say I'm exactly two and one half years into.

1:20:03Then I'll speak about it and it'll be what I'm known for and what we talk about, right? Because since I'm in the middle of transitioning in it, when you look at my body of work, it is like so all over the place. It's so hard to like land on what it is because the stunt aspect is really interesting, you know what I mean? And being a professional athlete and then like, oh, you jump up and, oh, now you're doing all these businesses. We're partners together in this super innovative, amazing brand. Like, oh, but then, no, you're still shooting nine episodes of television a week. You know what I mean?

1:20:38And like, you're still, you know, entering your 12th, 13th and 14th season on ridiculousness, putting you at 10 years and 25 seasons and 500 episodes of television on MTV. like it's hard to put down like what does he really what would he be known for when really uh you would know me primarily for for mpv if you know business or you've had a conversation then you're like okay this guy's like tuned in yeah but my goal is to be known for the life that i created the life that i lived in the and uh the way that i systematized it and built it that ultimately people could replicate in their own lives in the future.

1:21:23Yeah, the example is going to be bananas. I actually admire the diversity of your success. It's been a lot of fun. I mean, it's like. Brother, come on. I mean, and I'll tell you another moment, too. Man, after I got attacked by that shark. Yeah. Because I'm like, this is so dumb. Like, this isn't even going to be good. Like, why am I doing this? That's every stunt. Every stunt. It's like, this isn't even that. This is so dumb. and then afterwards like no one in the world. But I remember swimming up off of the, looking down on that boat and stopping as I was swimming up and there's like 50 sharks swimming around telling myself, just look and soak this into your mind because you will never be back here again.

1:22:08And I have that to go along with the great photo of that like shark on my arm, you know what I mean? That was a great conversation. Be sure to follow the Ed Milet Show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Welcome back to Max Out, everybody. I'm Ed Milet. Today's show is going to be ballistic. So I am I'm sitting next to the real life Dos Equis man, one of the most interesting people I have ever met in my life. This man has a resume that is too long to even start the introduction with today. And we're going to talk about that today, like life resumes.

1:22:43But to start, put it mildly, this is someone who started the company Marquee Jet. He ends up selling that to Warren Buffett and Berkshire Hathaway. Started a water company that he sold to Coca-Cola. He's run 100 miles in one day before. He's a father of four. He's married to one of the most successful female entrepreneurs in the country, and Sarah Blakely, the founder of Spanx. And most importantly for me, he is one of the most giving and generous people with his time, his information, and his energy that I have ever met in my life. And I'm literally, look at this. I'm getting goosebumps because I've been really looking forward to the day.

1:23:14So everybody, this is Jesse Itzler. Jesse, thanks for being here, man. Thank you so much, man. I appreciate it. Have we had good conversations off camera? Yes. It's so good. I wish we were recording the whole time. So, you know, the other thing I didn't say too is I also think you're one of the greatest speakers in the world too, from the stage as well. So any of you looking for speakers, this is a guy that you ought to be talking to. So you're going to get a flavor for that today. So let's help some people. Let's do it. Let's do it. You have this thing that I think, I think to the extent that someone has this thing I'm going to ask you about before we get into how you end up getting your first client, which is the best story of all time.

1:23:46But, but I think all successful people on some level and to the extent you are successful is the extent you have this thing, which is that you're willing to step into spaces you are ill prepared for. So it seems to me like you're willing to, you kind of think like if I get my foot in the door, then I'll figure this stuff out. Right. Whereas what most people do, and this is killing you by the way, I won't step into the door until I'm completely prepared, which is a total fallacy anyways as an entrepreneur, for sure, or wanting to become a rapper or have a music career or an artist or anything great.

1:24:18If you're waiting for a threshold of, I need to be totally prepared, then I'll step in the door, you will be on the other side of that door the rest of your life. So talk about that. You have this sort of thing about you. You'll figure it out once you get in there. Yeah. Well, first of all, nothing happens if you don't get into the door. So you have to figure out how to get in the door. And I've always trusted the process that I'd be able to figure it out. But the common thread throughout my journey as an entrepreneur in everything is I had no prior experience in anything that I did. And for me, that was the greatest blessing.

1:24:49Because for me, it meant rip up the playbook. No one taught me how to do it. So the whole industry was operating the same way. And I always say to my employees, Sarah, my wife does the same thing. If no one taught you how to do your job, how would you do it? Like if you ripped up the playbook and you said like how would I treat my customer? How would I go after and pitch this that's where innovation comes from? That's where innovation comes from everybody else in the space. They were doing the same playbook All the brochures look the same and we didn't know anything. We didn't know anything So for us it was a greatest blessing.

1:25:21So I think experience is overrated. It's important, but it takes so damn long You know, I'm like if I if we would have waited to get three years on on the front on the line and this, there would have been four other jet companies and we would have never have done it. Wow, that's so true. You gotta start the process. As an entrepreneur, I think the number one thing is start, you never have it all figured out. It's never the right time. You never have enough experience. But if you let that slow you down until you have, it's the right time and the right experience, come on, man, the world's so fast.

1:25:53So you're telling me you did not know a lot about the rap game before you got in it. You didn't know a lot about the writing lyrics game before that. You didn't know a lot. Just listen to this, everybody. You didn't know a lot about the coconut water business before you got in, the jet business before you got in, or the NBA before you got in it. I would say nothing. Literally nothing. I wouldn't say not a lot. I would say nothing. It's incredible. Yeah. And look, you know, I was fortunate. You know, we were able to, as soon as we were able to afford to bring in people that knew more, we were able to scale it.

1:26:21You know, but we started everything very small. You know, we always thought really big. And once we got momentum we were able to ramp it up super fast. The only way that I could really find, you know, I had to go where wealthy people were. And I heard about this conference called TED in Monterey, California when they were first starting out that was attracting all these tech guys and well-off folks, et cetera. So my partner's like, you got to go to the TED conference in Monterey, California. So I had, I think I connected through Chicago into LA. It's a five hour car ride to Monterey, California.

1:26:52It was a 16 hour journey. And I get there. And as soon as I get there, everybody it's like Fort Knox I didn't have a credential to get in so they don't you couldn't go anywhere near the conference so I'm like man I just flew 16 hours I can't go in I'm so frustrated but it smelled like there was a sale there somewhere so I'm like let me go into the little coffee shop over here and try to like figure this out and I'm sitting in the coffee shop and about 20 minutes into my sitting there kind of like thinking God how am I gonna do this a wave of people with credentials come in and they're ordering lattes and muffins and I realized that they must be on coffee break from in between speakers at the tech conference so they're all in lattes and muffins lattes and latte and muffins so the next morning I show up at five o 'clock first one there as soon as they open and I buy every single muffin I control all the muffin inventory in Monterey California I bought every muffin and when the first wave of folks come in you know they're like come up a latte and a muffin like you can have a latte but we're all out of muffins and as they would walk out I would say excuse me I over actually I have the muffin with my office here we have all the muffins and would you like a muffin no no no yeah what do you do next thing you know I'm in a conversation with somebody's like and he said he asked me what I did and I said well I have a private jet company called Marquee Jet and a guy who just sold his company called half.com to ebay and he said well I'm actually interested in a private jet would you mind if I have a sit down and talk to you about it And I was like absolutely not.

1:28:23I'm like, please sit down. You can have two muffins. And we started talking and here's what's interesting. And here's how I built my career. He ended up being my first customer. Unbelievable. And, but he was the key. Because I serviced the hell out of him. Anything he wanted. Carried his bags. If he was going to Mexico, shock and awe. Here's a book of places. Here's a reservation. Here's where you can snorkel. That's not the business I'm in. I provide time on jets. No, that's what everybody else was doing. This is what we're going to do. So your family's going, here's a floaty thing for your two-year-old.

1:28:59And they would get that. And I just serviced them. How was the trip? Can I help you? Here are your bags. And he was my source of referrals. And then the next guy came in, same system, same thing, same thing, same thing. And what was interesting about Marquee Jet, you know, it wasn't that we built this amazing company, you know, it was an amazingly successful venture. But that wasn't the gold for me. The gold for me were the people that we flew because we flew 4 ,000 of the who's who of entrepreneurs, CEOs, athletes, entertainers, and I was like, wow. Here I am, I'm 30 years old. I was obsessed with meeting these people and learning about their daily routines.

1:29:43So what I would do is, I would say like every conversation was like, what time do you get up? What do you eat? How do you spend your time? How do you live rich? How do you do this? What's a vacation look like? And I would take all these habits from these winners at the highest level and start to incorporate them in my life. And the things that worked, stuck. And the things that didn't, I got rid of them. And over time, built this system. You mentioned in the beginning like your life resume. Built this system that works for me. And as I've evolved, now I have four kids, my system evolves because I can't have the same system as single Jesse, 40 years old and no kids where I have the freedom to do what I want.

1:30:26Now I have way more responsibilities with my family. So the system evolves. So that was the gift. Wow. See, for me, for someone listening to this, and I already know what they're thinking, this is literally like an inside peek to an absolute master class of how to do these things right here, everybody. And I just want to illustrate two points you made and I want to make sure that I say them correctly. The first thing is that all of the most successful entrepreneurs I know, and obviously you're at the top of that list because there's been multiple wins. The reason I want you all listening to what Jesse covers and his social media and his content is because he's not only a mega successful entrepreneur, and also successful as a father, successful as an athlete of sorts, successful as an author.

1:31:09He's also had multiple wins. In other words, it wasn't a one-hit business wonder. This is a formula that has worked for him that he's replicated into many different business ventures. And you said something brilliant. The unique thing for the ones I see is they create an experience for their customers that is completely different than everybody else. I don't care if you're a personal trainer at a gym, you own a dry cleaners, or you own a jet brand. It's the experience. Because if they don't enjoy the experience, it's not mind-blowing. They're not going to refer you to anybody, and your business can't go viral.

1:31:38It can't multiply, correct? I always ask myself this one question. would I recommend myself as fill in the blank? Would I recommend myself as a dad? Would I recommend myself as a business partner? Would I recommend myself as a coach? Would I recommend myself as a boss? And if the answer is no, why? Like why? Why wouldn't I recommend myself? And I always tell people like, people call up like my kids are going to their first job. What would be the one piece of advice? Make yourself irreplaceable. Make yourself irreplaceable. If you have that relationship with the customer, if you're so important, you're incredibly valuable.

1:32:16Wow, that's brilliant. But it's true. And I ask myself a lot of questions. I ask myself a lot of questions. And that's one thing I always ask myself. Let's say I go sideways with someone for some reason. I don't very often. But if I do, would I recommend myself? What did I do? And very often, I'm okay with it. And if it's something that I did, then I want to get in front of it and apologize or address it internally so it doesn't happen again. You mentioned something about success. And, you know, everybody has multiple definitions of success. If you ask 100 people, you might get 100 answers. But you touched on something I think is important to the listeners.

1:32:58And to me, I have a lot of different definitions. Success isn't being good in one bucket. It's not about, like, I made all this money. You know, and I know, whoa, it's easy for you to say. No, success is not about being good in one bucket. It's about being good in all the buckets. All the buckets. It's about being a good dad. It's about being good to your employees. It's about giving back in the charity bucket. It's about doing the right thing when you do it. It's about standing up for something that you see is wrong. That's success. When I see people that are mega wealthy, they're just fucking wealthy.

1:33:32No, they're just wealthy. That's not what it looks like. And you don't have to be wealthy. if you're struggling in one area you can still be good in all the other areas you can't spiral down because success the way you look at it isn't happening well then go be successful in the other buckets and fill up your plate and then what it does too by the way like i could feel you coming at me with that because you feel so strong about it your physiology change too but what also happens is when you and you talk a lot about this but when you get wins in other areas you get life momentum. And people just, I did a training on this the other day, but like you're, to me, I look at you, I go, okay, look, the thing he said about associating with these people and their habits, I didn't have a jet card company, but I joined the club where I could meet these kinds of guys.

1:34:16What is your schedule? What's your workout routine? How do you eat? What do you think about? How do you talk? I'm sorry to interrupt you. Your habits, you're getting me all fired up. Everything comes around your day. You're talking, we're talking about all these successes. They took years. Yes. Years. Yes. I remember walking into the president of Coca-Cola about the Zico thing, he's like, it takes eight years to build a brand in this country. Of course, there's get rich quick things and now it's a little faster, but it takes time. But the foundation of that is your daily habits. It's creating winning habits, winning routines, and a winning mindset.

1:34:49That's the formula. There's no way around it. It doesn't happen without that. One of the unique things for me, because I completely agree, one of the things that you and I is we both will be creating this content for a while and then when we looked at each other's stuff we're like my god we so believe the same things we say it a little bit differently but we so believe the same things one of the unbelievable things about social media or podcasts like this is that you kind of can peek in to what you had at Marquee Jets doing this if someone follows you on Instagram or follows myself you get access nowadays to something you and I never had you can get access daily to some of the most successful entrepreneurs in the world, or fitness people, or parents, or people of faith, or whatever your area is, through digital connection now.

1:35:38It's not the same as live, but it's incredible the information you can tap into now. You are my virtual mentor. No, you are. I mean, I'm in tune to what you say. It resonates deeply with me. Thank you. You're in it for the right reasons. Like, there's a lot of reasons why the things you say really have stickiness with me. Thank you. But you are, to millions of people, you're a virtual mentor. and that's exactly your point. And we didn't have that growing up. No. Our mentor was my dad and anyone in my small town. Yeah, me too. Don't you think part of your life, Jesse, that you've got some life momentum going though, right?

1:36:09I mean, the journey is, I think it's the most, I mean, you're a young man, but I think it's the most remarkable journey that I've, of anybody I've talked to because of the breadth of different areas. It's just bananas to me. So let's even move out of one for a minute. Let's go to another thing because I just would love the formula because you talked about the formula. So you have these wins in business, which we'll talk about more of them in a minute. But then you like go, like I'm going to go run like ultra marathons. This guy's run 100 miles in a day. There's some stat like 36 ,000 miles you've run in 25 years.

1:36:44Is that right? Yeah. What? Like do you hear that? It's just consistency though. I know the number is big and I'm proud of it. But it's, because you know what, Ed? It's just part of my lifestyle. So, again, we talk about daily habits. Yes. I have a very, very unique lifestyle that's worked for me. I only eat fruit until noon. I've been doing that for 27 years unwaveringly. I'm happy to talk about that. I run every day. Because it's all about energy. Okay. And you use more energy to digest food than everything else you'll do in your life combined. You'll eat about 70 tons of food in your lifetime.

1:37:23And to digest all that food takes a lot of energy. So if you could streamline your digestion and use less energy for digestion, you'd have more energy to have a vibrant life, to deal with infection, disease. And I have boundless energy. I mean, knock on wood. You have boundless energy. And by the way, here's how real this is. When he showed up at my house today, he's like someone's dropping off food, right? Like he's that meticulous about what he's going to put into his body. I also enjoy on your social, by the way, the tips he gives on Instagram about the different things that are in some of the foods we eat that harm us so badly too.

1:37:55Think about this. I'm going to tell you why it's so important to me. Let's say you're a billionaire. Yeah. Okay? You have a billion dollars. You got the helicopters, the farm, Laguna. You got all this stuff. You own sports teams and everything. And you're on a beautiful island in Hawaii with nine Victoria's Secret models feeding you grapes, Ed, and massaging your feet. And life is good. Except you got a sore throat. And every time you swallow, it kills. the house the planes the masseuses the grapes none of that matters all you want to do is get rid of your sore throat that's how important health is so true and there's a famous quote if you have health you have hope if you have hope you have everything so nothing means anything if you don't so I take it very very very very very seriously I don't play games with that so I don't think you play games well actually it's funny I think you actually life has sort of been this game to you that you're winning but like Like, I just got to understand something, man.

1:38:54Like, you do things now, and I just think you kind of take them for granted. Like, it's the same for me. Like, if someone repeats back to me some accomplishment I've had or something I've done, it just, I don't even know how I feel about it. It's weird, right? I'll tell you how I feel about it. I don't care about it. I mean, we have an audience that want to know the story, and I'm happy to share it if there's value. But the way I look at my life, I'm 50. I'm about to be 51. You talk about this all the time. The average American lives to be 78. So that means I have 27 summers left if I'm average all the past stuff that's done man My life is this window, you know 51 to 80 That's it and I want to do this much shit in this much amount of time So I have to be mega efficient I have to focus on the things that I want to do with the people I want to do with and I got to eliminate the other stuff So like the past when people talk about it.

1:39:46It's like okay, but it's who cares? Do you care that the Dallas Mavericks won the championship a couple of years ago? I could care less. This is the window. Yep.

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1:40:47I'm not giving up. I am selling the building. The final season of FX is the Bear. The restaurant is flooded. Everything's either gonna be okay... No! Stop! Or not. We are outgunned and we are outmanned. We have each other. FX is the Bear. The final season. All episodes now streaming on Disney+.