From North Pole to Nine Figures: The Rise of Buffbunny

26:14This is this, you guys. Okay. So first off, this is real entrepreneurship here, which is like you do pay friends with Chipotle. You do work out of your apartment. It doesn't feel real. I don't think you actually feel successful for, I don't even know if you ever feel successful if you're a good entrepreneur, but like for years and years you don't, right? Right now, if you just give them a peek, I won't get too much into your business, but your personal income a year is over a million dollars a year, correct? Yes. Yes. And it's over probably eight figures a year. Is that correct? Yes. Yes. Okay.

26:46Did you all just hear what I just said? This is a nine figure brand that was built by a girl who gave herself a one-way ticket to the U.S. Ends up gaining weight, going to the gym, starts documenting her things she's doing out of fear and anxiety, thinks nobody's going to be interested in it. Turns out people are interested in it. Builds this brand because guys branding, by the way, business nowadays used to be, who do you know? And that's why only a few people become successful. You have to have connections. Who do you know? Does your dad know? It was always the guy who the lady whose dad knew someone or They went to Harvard and they got the alumni.

27:18Now it's not who do you know? It's who knows you. And when people know you and they started to know Heidi, then she start filling their needs and it's built this incredible brand. Along the way, though, the reason I wanted you on, here's the main reason. People see you. You've married your dream guy, which we'll talk about a little bit, right? You've married Christian and you've married this handsome other stud influencer dude. Dude, if everybody sees Heidi on YouTube, she's a beautiful young lady. She's fit. She's making all this money. And you can look at her and say, oh, she's different than me.

27:55And what I want you to hear, whether you're a man or a woman, is she's not different than you. She's done different things than you. But she is not different than you. And there's been heartache along the way. Take us to be the real entrepreneur now, because I have real entrepreneur conversations. Have you actually enjoyed this? like out of a 30 day month, how many days are good days? Seriously? I mean, I mean it where they're the last eight years or how many of them are like, man, that was heavier than I thought it would be when I started. Just curious what your answer would be. Oh, you mean one day with no fires?

28:31Yeah. Okay. Let's go there first. Yeah. I would say maybe 25 % are good days. sometimes I might have a month where it's like 50, 50. Um, but like, like I said, like I said, kind of earlier, it's like, I always see the silver lining in things. Like I might have, like, it might be a small fire one day. It might be a big fire one day, but I have an amazing team, three teams. And we, um, we tackle everything together and we figure it out. Yep. And I like to say I'm a professional problem solver. Yes. Uh, so that does help. Yep. And, but I enjoy what I do. I love what I do every single day. What about the first three years?

29:10What would you say? First three years, was it still 25 % or was it like every day is just hairs on fire running around? Oh yeah. I would say every single day was a hard day. Every single day was a hard day. So I would say it gets easier as you know, your business grows and you have teams that help you. But that's why I'm like, you know, 75 to 80 % of my month is, you know, the harder days, but there's still a lot of good in those days. You know, it's like you win some, you lose some, you win some, you lose some. Do you think your temperament helps you? I'm just listening to you. Even the way you tell your story, it's this like remarkable story, but you sort of say it, I would say almost like in a matter of fact way a little bit.

29:52And it's because you lived it and you're also on the other side of it. But I guess what I'm saying is, do you have an ability to kind of find equanimity, like peace under duress? Are you good at that when everyone's kind of burning your sense of calm or do you have people around you that are the sense of calm? Actually, I would say I'm probably the sense of calm. I remember I hired a design director and with manufacturing, when something happens that maybe we have a collection with three items that are late, we're like, okay, we have to wait for these items to come in to launch. So we have to push back a whole launch, which then cascades the whole year.

30:28It's a ripple effect, domino effect. And I remember it was, I think her first couple months and, uh, you know, she was letting me know that she's all nervous. And I was like, okay. Um, all right. We'll sort of move this over here. This is, this is all right. What else do you have? And she was like, you're not upset. I was like, there's some things that, you know, it's out of my control. It's out of your control and stressing about it for hours is not going to do anything. Um, I would say in the first couple of years, the first year I would say, I, you know, I would take things differently. I'm like, oh my it's the end of the world i have this fire to put out but as you get used to it it's like the longer that you struggle or worry about these things that you can't control it's just taking your energy is taking your peace and i've just learned 15 minutes i have 15 minutes and actually dr lyon was talking about this recently um love her and she was like yeah i just i give myself 15 minutes i was like yeah i kind of do that too it's like i have 15 minutes to complain about it to be upset about it, to yell it out or call a friend if I need to, but then I have to move on because I have so many other things that I have to juggle.

31:28I think it's one of the number one qualities of successful people. I think about, I look at a quarterback in football that I admire, you take a Tom Brady. It's not how he is in the first quarter. How is he when the heat is the most hot in the fourth quarter under pressure? Can he find his best decision then? Or Serena Williams in tennis or a politician that you might admire, entrepreneur like you that I admire, It's that ability to do that under pressure. Okay, a couple more things.

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32:51so on a drive car max pick up not available everywhere restrictions and fee may apply i know everybody wants me to ask you different stuff has it been worth it oh absolutely i can't imagine doing anything else than what i'm what i'm doing right now and I remember one pivotal moment that I had where I was I was in my my my apartment that had like one working outlet it's like I could either make my oatmeal or my coffee I had to pick one or the other and I remember you know I had worked so hard on my biology degree which I dropped out of school I had six classes left but I I worked so hard I worked so hard on my resume and, you know, building out my future to one day, hopefully become a doctor.

33:39And I remember a conversation I had with a family member. They said, I was like, I think I'm going to take time off and do this whole social media thing. And this was 10 years ago, possibly longer. No one was doing social media as a full-time career. It's like, it was some people sort of were, but to full on be like, this is my career now. It wasn't as common. And so telling my family member there that I remember they said, we're like, Oh my gosh, what if you're making a mistake? Like you're never going to make as much money as a doctor. And I remember that moment I was like, for me, it was never about the money on becoming a doctor.

34:17My love language is acts of service. I love, I love doing things for people, helping people. And I always felt like I had a calling for that, helping people in any way. And so for me, I was like, it was never about the money. I, it was always about helping people. And right now I'm helping so many women just by making meal prep videos. I was like, I want to expand on this. I think that this could do so much good and maybe it's not, you know, surgery, but it's a different version of helping people. And I remember that was a really hard fork in the road. It was like this, it's like, I was at the end of the road and I was like, I got to go right or left.

34:53And I struggled with that because I had worked so hard and I had put myself through school, worked four jobs and did so much and completely doing a 180 and doing social media full time was, oh my gosh, it made my stomach sick. That's the best part of life. It was so worth it. So worth it. I don't regret one decision. Oh, good. I'm so glad to hear that. Those butterflies you get in your stomach, I call those butterfly feelings. That's indication God's telling you you're about to have something great happen. You know, everything in life is preceded by the butterflies. That person you go into a relationship with hopefully got butterflies on the date.

35:31If you played high school sport, you know, before the game, you get the butterflies, you know, go to social media and drop out of becoming a doctor and getting your biology degree. Butterflies, you know, that's the juice of life. This has been so good. I feel like I've been on this whole entrepreneurial life, mindset, mental health journey with you. This is a real entrepreneur question because it's something I am sitting here a lot older than you that I still wonder if I struggle with. And I don't ask very many guests this, but I'm going to ask you, are you afraid it's all going to go away? And if you are, does that motivate you or paralyze you?

36:05In other words, I think a lot of people like to know when I get to this place that she's at where I'm, I seem unstoppable. Are you still, do you live in some fear? I could lose it. It could go away. I could not be relevant. And if it does, how does, if you do feel that, how does it affect you good or bad? That's a really great question. I would say that throughout, you know, the whole process of last 10 years on social media, when I first started with online programs, every single day, I was like, this is not forever. This is temporary. This is temporary. This is temporary. And so I just put money away.

36:38I just saved it, saved it, saved it. And then starting Buff Money Collection, same thing. I was like, every single launch I did, I was like, this is temporary. This is temporary. this is temporary. And then I remember, I think it was the first or second year we did, I think it was like in five minutes we did, I think it was like half a million dollars in just five minutes. And when that happened, I thought there was something wrong with the website. I'm calling my website guy. I'm like, Oh my gosh. I was like, something's going on. He was like, Heidi, you sold out. I was like, no, there's no way.

37:08Like it was five minutes. There's no way. And I looked at it, I was like, oh my gosh, we sold out in five minutes. It was wild. I'll never forget that moment. I was like, me and my assistant, we looked at each other. We were like, we got to hire a bigger team. This isn't temporary. And so I started getting more confident, I think, with each launch that went by. um now i'm not gonna sit here and lie and say that i never have those feelings because i think any business you know some businesses have you know they're amazing they do great for two years they go down three years five years eight years ten years um i would say that i do my absolute best to not let that imposter syndrome pop up but it does and if anything i I just use it almost like as this like fear to fuel me.

37:58I'm like, well, then you better work really hard right now because it could go away. I don't know if that's the healthiest way to think about it. But yeah, I've just kind of used that fear to fuel me a little bit more with business. And I also have diversified with... I have my three personal brands, but I still have a lot of other things that I've done in the back end. I've saved up money with all the different brands and I have investments going on. And, you know, at one point I was like, I'm going to save up X amount of money and I'm just going to live off the interest. And that's how I'm retiring.

38:32And so I did that, I think a few years ago. And I was like, oh no, I'm not done. Like, I love this. I love everything that I do. And at the end of the day, it's not about the money. I love what I'm able to do and provide for women. That's the best answer because that's exactly how it works. I did exactly the same thing. I'm like, I'm going to get to where I've got enough money because this is going to go away to live off of it interest-wise. And then I got there and I'm like, I don't want to stop doing this. I love doing it. But you only know that, I think, if you save a bunch of money. And so, I think that's a great lesson for entrepreneurs is to continue to save money.

39:07Along the way, though, there's been tragedy as well. And one of them I was thinking about was someone that you lost along the way as you were building the business as well. Because I just think life happens to everyone, you know, and you don't, you don't go from, I'm in Alaska on Kris Kringle road to I'm making 30 million bucks a year. Easy. Right. And I want people to see the behind the scenes on this. So along the way, probably the part of your video that I watched that got me the most emotional was you as a little girl growing up in Alaska. And then this particular loss that I'm referencing.

39:48So talk about that and then how you handled it, tell them what happened and then how you were able to process it even. Yeah. So that was a really heavy thing that I went through, but I was moving to Houston. So I lived in San Antonio for a good chunk of time. And then my husband now, we were dating at the time and I moved to Houston. And a lot of my friends lived in San Antonio. And a lot of them, I mean, they were coming over, they were helping me pack packages. They were cheering me on. They were going to the gym with me. And I had one friend who, I mean, she was my biggest cheerleader. She was, I mean, she was repping the clothes.

40:27She, we would be out at HEB and she's like, do you see these leggings? I mean, she was like the best cheerleader. So when I moved to Houston, I got a call one day and, And, you know, I think loss of any friend is hard, but a friend that was there for you for every, you know, part of your journey and a friend that was taken, you know, took her own life is, I mean, that's a, it's a heavy thing to carry. So when that happened, I mean, I was just lost. It was just a dark, dark time. And going through that, I think trying to run a business while going through that was probably the hardest because I had just uprooted my whole company to a new city.

41:24And I had two employees with a big booming business. I was trying to build out my team. So trying to process that, the loss of a best friend by suicide, trying to be there for my company was, I mean, I can't even like, I can't even really describe that time. I think that what got me through that hard time was letting myself process it and taking some space away from my team. And again, it's hard because as entrepreneurs, when do you shut off? When do you take care of yourself? There's not really a blueprint or a book that you can read to try to navigate those feelings. Every story is different.

42:14So for me, I just, I spoke to my friends very often about her. I think that's, that really helped me. It's like not shutting myself into a room. It was taking space that I needed to give myself grace and give myself time to process it. speaking to friends of hers that were friends of mine and reliving all of the best moments, sharing, sharing videos and not being afraid to watch those. Um, I think when people go through loss, a lot of times they try to not look at photos, not look at videos, but it's like, I forced myself to do that because I was like, I want to remember the good times. I want to remember my favorite memories in a different way.

42:58And yeah, I mean, it was, it was a hard time and it's just like you know it's like you'd cry before work you'd cry after work and like while you're there just it's almost like you have to put this like shield on to be there for your team yeah that was something that i learning that was hard yeah it was hard god bless her i uh i was in my backyard you know i told you this the last time we talked i was in the backyard i saw that part of the video i just started crying alone in my backyard also for you too you know i think there's three types of people in the world and all are great. I mean, that, that move people, there's motivational people.

43:36They play to people's motives. Hey, I want to look like them or get a car or get a house. You have that, you know, you're a motivational person. Then there's inspirational people and they touch people. I say those people are in spirit. They move people's hearts, you know, not just their motives. And then there's aspirational people, aspirational people or people that you look at and you go, I'd like to be more like them. I aspire to be more like them. And I think you're all three. I think that, I think a lot of people look at you, you've motivated them with the way your body changed and you're changing your life.

44:09And you've been very inspirational for so many people as they've rooted for you on your journey and you interacted. And then I think this super small town girl who builds this massive brand, who's still got all this humility. That's the biggest thing about you. You have all this humility. I think people aspire to be like you. I want to acknowledge that in you.

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44:57And then I want to ask you something. As you've interacted with the world through your brand, what have you learned that most people struggle with? And your brand is more women, obviously, than men. So we'll talk about women here. But I think whatever she's about to say, just so you know, in my brand, it's probably 70 % women now and 30 % men. It's just changed over time. But people are people. you said you love your community what is it that most of them struggle with what do most people struggle with and maybe did it surprise you how many do whatever that thing is I think um you know my brand is all about women and I and I love them um and this is something that I tell you know other women like you can build a community it just takes one person and then two and three and you can build it over time um that's something that I try to tell women there you know they'll see my my social media and they're like, well, you have millions of people that follow you.

45:51But I was like, but there was one day where I started and I had zero. It's like, you can build your own community over time. And for mine, I've always focused on women. Um, in the past I've been suggested to, you know, add menswear to the Buff Money Collection line, or maybe to add men, men's workouts to Grounds Fitness app, which is my fitness app for women. And I've always been like, I just, I love men, but I know women so well. And I want to give them more tools and everything they need. And like this safe space where it's, you know, woman only, they can just be themselves. And I think that is one of our superpowers is just having this community of only women.

46:35So I don't want to change that with the brands, at least. I was like, my husband has amazing brands where it's men and women. And I'm like, so I just, I tell the men to go over there. Yep. You're right. But I think that what we do different is I really listen. And, you know, when women ask me for advice and men with, you know, building their brands, I'm like, have you ever asked your customers or your target audience, like, what do they want? What are their problems and how can you solve them? For Buffbunny Collection, you know, I was solving a problem. Women in the weight room were like, we want pink leggings.

47:10That was one of the first things that I did is I made a bubblegum pink, obnoxious, fun, bright color legging because girls were like, I want to go to the gym and deadlift 200 pounds and do it in pink leggings. And I was like, cool, I can help you with that. And so that's kind of why I started, you know, making leggings and all these like fun, bright colors. And, you know, I try to do a little bit of everything for every woman. It's like we have neutrals, brights, fun prints. And I just listen. I'm like, great. I am not afraid to, to look back at designs and being like, Ooh, I wish I would have listened to this other customer who wanted, I don't know, a different inseam.

47:48I think what you said about humility, I don't get my feelings for it very easy. I'm like, Oh, you guys don't like this. Like, and don't worry. Like we have some more coming out and I'm going to make exactly what you want. When you started Heidi, I'm asking, I was just thinking about this when you were talking to one to a hundred, when you started like the first one, you, you know, got from somewhere else that you, that you ordered and you sold out of your apartment from there, one to a hundred, what did you know about merch apparel manufacturing rank yourself? And then what would you say you're at now?

48:17Like, this is so critical. Okay. What would you say out of one to a hundred? What was your competency level in the industry in general? Is zero an option? Really? Really? Yeah. Nothing. Absolutely nothing. I went to school for, I was in school, you know, I was in school for science. I would, I love science. I'm math, but anything with fashion, I mean, I don't know if you've looked up the fashion in Alaska. I mean, we, we wear Carhartts, we wear flannel. It's not super, you know, high fashion by any means. And so I, I would say I started at zero. Yeah. Does everyone hear this? Because I really, I was hoping you were going to say zero to 10, right?

48:57Because I, I think everyone's afraid to get into a business or pursue a passion because they know nothing about it now thinking someone's like born they know merch born they know apparel or they have a flair for these things and that's not the case like if you got a dream in your heart you got something you want to do just take the next step just print the first set of leggings man see what happens right like take a little risk you're gonna life is short this is gonna be over anyway live your damn dream look at this woman look what she's done it's like we're having this very like back and forth conversation she's from a town of 2 000 people kris kringle road candy cane street lights for gosh sakes homeschooled didn't wear pants till she's 14 now she sells more pants than almost anybody on the planet like hello right because she took a step and she's given you the keys it's like you shouldn't be listening to my show to just passively listen.

49:59These are keys for your life. Look what this woman's built, right? And you can do this too, your version of it. Maybe it's not a business. Maybe it's your body. Maybe it's your finances. Maybe it's your faith. You know, it could be anything. Maybe it's your family, but you can do these things, but you've got to take these keys. I just don't want people to lose that. Now, speaking of family, you mentioned him and he's, you know, it's important part of your life now, probably the most important part of your life, but you also kind of married kind of the competition, I guess, sort of right. And Christian.

50:31So tell us about that relationship because it's not easy to marry someone who's going 3 million miles an hour, like you are and climbing and climbing and climbing. That takes a very special man to be able to deal with the attention you get, the demand of your time. And I think because Christian was who he is and is who he is probably made it him understand your journey pretty well. But talk about the two of you for a second. Yeah. Well, they say that, you know, you should keep your enemies close. So I always like to joke that I married mine. I married my enemy. It's awesome. But Christian and I started dating eight years ago.

51:07And I just started Buffbunny Collection. I think I was a few months into it was my first year. I'm sorry. It was my first year. and you know he approached me and I was like no no no I'm I am just I'm gonna focus on my career my business right now I want nothing to do with dating but he he was persistent he would message me send me dms and he found his way in which was actually like talking about business so he was like hey so are you doing custom pantones are you doing overseas what kind of were you manufacturing out of so I started replying back and then all of a sudden it's this long discussion back and forth because he also had a business very similar to mine.

51:48That's awesome. But yeah, so we started dating. And I mean, it was amazing because we're both entrepreneurs. We had a lot in common. But I will say it's hard when it's two entrepreneurs because you don't know when to shut off. So we try to like fill each other in for a little bit when we get home about our businesses. And then we just try to be husband and wife and not talk about business all day. but it's hard because we both love what we do. We love it. For me, it's like, you know, I've built these brands, but it was great because we also had this like little healthy competition because, you know, I have my personal brand, my fitness app, and then my athletic wear line.

52:26But, you know, he has a gym, his athletic wear line, he has an energy drink company, he has a bodybuilding league. So he has more companies than me. And some of them are quite bigger. So it was like this healthy competition where, you know, we'd be like, we would share insider information of like, Hey, like this, this type of legging does really well for us. Or like, Ooh, this didn't do well. So it's almost like, instead of being competitive in an unhealthy way, we, we actually shared, you know, colors that did really well colors that absolutely bombed. And, um, it was fun. It's the ultimate collaboration to these two Titans.

53:01I love seeing a young power a couple, by the way. I just love that. If you were to start over right now, you had 500 bucks. What would you do? You're an entrepreneur, someone could give you advice back then. Someone's listening to this going, look, I don't have a million followers. I got two and I only got a couple bucks, but I want to start something. I want to start a business. I want to start a journey. I'll tell you what my answer is after you tell me what your answer is, but what would you do with the$500 and to start? If I had$500, I mean, tough question. If it was me as a person, I would probably use that to create some sort of service.

53:37So rather that's in the fitness industry, if you're selling, you know, downloadable programs, let's say you want to start cleaning houses, whatever is in your niche, trying to find some sort of service. So you can turn that 500 into, you know,$5 ,000 over a period of time. And then you could take that money and invest it into the bigger picture. And that's kind of what I did with Buffbunny Collection as well as I started doing online coaching and I saved every single dollar until I could put it into Buffbunny collection. Okay. That might be better. That depends on the individual. Everyone's answer is probably different and it's probably fun to hear.

54:11Yeah, I know. I should ask that question more on the show. Mine would be, I would probably put it into myself. I would probably invest in myself in some form of personal development, sales, persuasion, a coach or something like that. I would take that initial investment and grow you because ultimately I think you're probably going to get out of your life who you believe you are. And until you do that journey that you talked about of dating yourself and really getting to know yourself and loving yourself, I think personal development is a way of doing that. And by the way, I'm not saying that because I'm in that industry.

54:41My podcast is free. And so I just would probably take that and do that. Have you ever had burnout? Just thinking about me as I was answering that question in the interviews about you, but what, what, what have you ever had burnout? And if you have, how have you dealt with it? Oh my gosh. Yes. I remember there's a few times where I was just, just exhausted. I was like, I can't, I can't keep doing what I'm doing. There was a period of time. It was a few years ago, actually. So I grew the business without a marketing director. I was a marketing director. I was a creative director. I was doing a lot of the product development.

55:14I was going to the fulfillment center and, you know, doing audits on like, Hey, like, why can't we pack faster? How can we get the launches out quicker? Cause with a launch based company, you can have a backlog of orders all in one day. So, you know, packaging them as quickly as possible. So I was, you know, at the fulfillment center talking to the team like, Hey, how can we get the orders out faster? And, um, and going through that again, a lot of times like my superpower is just listening, like, Hey, what would make this faster? Um, what could I, what tools could I give you guys to make us do this quicker so we could, um, you know, get people's orders out faster and then they'll place more orders.

55:52So I think there was a time a few years ago where I was just, again, I was, I was doing everything. I was also doing a lot of the operations. So I was, I was wearing every single hat and I had people that I had hired, but a lot of, nobody, nobody had experience and anything they were doing. So I was teaching them. So I was wearing all the hats and then teaching all the hats. And so there just came a point where I was like, I'm exhausted. So I hired a COO slash CFO. She changed my life. She was like, Heidi, you can't keep doing what you're doing. I love how hands-on you are, but you are way too hands-on.

56:30So she changed my life in the sense of, she's like, we need to bring on people that have experience that are better at this than you. And I was like, absolutely. That is a dream. So we started hiring people that, I'm like, I didn't go to fashion school. I didn't go to business school. I didn't go to marketing school. I know that there's a lot of other more brilliant, talented people out there than me. I just wanted to be able to work with them and show them like my special sauce, which is like, let women have a voice and make sure we're always connected to them. Make sure that they always feel.

57:03And that's what I try to tell my team is like, we sell apparel, but my thing is when women purchase the clothing, when they watch the campaign videos, when they look on the website, I want them to feel something. Yeah. Not just like put on a pair of leggings and be like, great, these will get me through a cardio session or a weight lift session. I want them to feel something. Whenever I'm around, you know, really brilliant, successful people like you, I'm, I listen really close for what I think their superpowers are that maybe even they don't know. And a couple of things I've noticed about you.

57:35Number one, you're really rooted in your own philosophy. You have a really intense philosophy and you're not going to move away from it. And I think a lot of entrepreneurs just start businesses to solve problems, but they don't develop a rooted core value or philosophy. Yours is very, very deep. The other thing is, and this is what all great entrepreneurs do. Steve Jobs did this at Apple. You start with the customer experience first. Every single question I've asked you about your business, you've started with the ladies. You started with them on your social media, not you on your social media.

58:06You started with what they wanted on the brand. You just started with the experience they're going to have. everything you think about is them first working back to you not the other way around and it's it's a it is the secret lens it's this little subtle filter that the great entrepreneurs have that the not great ones just never possess it's it's just fyi every question i've asked you has started with this audience that you love and respect this community of yours and you see them one at a time not millions of them in a group. So just FYI, I noticed that about you. Thank you. It's an absolute fact.

58:43All right. Now really the last question, I promise. Okay. You embody the brand. And so you are fit. You do care about your community. You do train. How important is it when you have a brand or a business of any type to be the example? and when I think of you I think she is kind of the Buff Bunny collection because she's Buff Bunny like she is the brand she lives trains works out eats like the brand itself and I see a lot of other brands I'm like wow it doesn't fit so how important has that part been to you to actually be the brand be what you say you are that's a good question I would say that you know you lead by example.

59:31And so, you know, I've had a lot of employees and, you know, customers who start following the brand and, you know, they, they see what I eat, they see how I train, they see, you know, my business tips that I give on YouTube. You know, for a while it was like all fitness content, but people were like, show us more business. So, I mean, I've been very open in my YouTube videos about, you know, launches and how everything works. And they love to see that part of the journey, even if they're not an entrepreneur, they're like, this is really interesting to see, you know, your day. I think that the three words that we, like I embody with my team and our customers is three words.

1:00:08It's excellent. So it's do everything with excellence. So whatever that hand find is to do, do with all I might, whether you are, you know, catering to a customer or you are designing a legging or you are thinking of a marketing plan, it's do with excellence. And then transparency. I think that companies that have full transparency are the best companies because you're transparent with your customers, never lie to them. Be transparent with your influencers, your athletes, uh, or your sales team. Um, just being completely transparent. Don't try to hide things or, you know, shovel them under the rug.

1:00:41And then the last word for us is diversity. So everything we do is with diversity. Um, I know that some women may relate to me, but some women may not. And so we actually work with, I think right now we have about 150 influencers that we work with that come in all different bodies, shapes, sizes, backgrounds, countries. And they actually, they actually shoot the brand more. Like I talked about on YouTube, but I always joke. I'm like, Oh no, my marketing team, they fired me. They were like, get out of here. You don't need me to photo shoot. Like go, go build the brand. And we have plenty of influencers that we can work with.

1:01:15And, um, so yeah, it's, it's, I, I used to be the face of the brand, but now I've taken a step back. And I love to show all the different women. You know, there's so many different, amazing, brilliant, creative women that come in all different shapes and sizes. And we love, love, love, love to show that. I loved today. I love most how you honor the people that you serve. And so I'm sort of hoping that today was one of those occasions where you were honored because I really admire you and I'm always going to be here to support and help you. I'm glad that we're going to become friends now after all this time.

1:01:52and I'm serious. You're evidence that good things happen to good people eventually. So congratulations on all your success. I'm really proud of you. Thank you so much. This means so much coming from you, by the way, because I don't think you realize it, but you are who I listen to when I work out, when I'm getting ready in the morning. I mean, your YouTube videos are so amazing. And this is something that I wish I would have done in my earlier years, I'll be honest and say like, it's only been the last few years that I've started listing more to podcasts. And I'm like, man, if I had one regret, it's not doing this sooner because you, you come up, you, you, um, you hear these little nuggets as I calm.

1:02:31I'm like, Ooh, that was a good nugget. And so a lot of the things that you say in your videos, and I listened to other podcasts as well. It's amazing. So it's like some of the things that you talk about, like the motivation, inspiration, um, aspirational, I was listening to a video of recently talking about that and I was like, wow, aspirational. So you saying that was like, that made my, I'm going to be on a cloud all day today. That's absolute fact. Thank you for telling me that. That means the world to me. She's got so much stuff that I could send you to. You guys got the grounds fitness app.

1:03:01You got the buff bunny collection, probably just go follow her on Instagram and Tik TOK and YouTube and just follow her on our journey. You guys, thank you for saying that at the end. I appreciate it. Heidi Summers, everybody. God bless y 'all share today's episode. Max out. This is the Ed Myland Show.