The Cost of Chasing Your Dreams—and Why It’s Worth It with Jasmine Star

24:51And I love that. But I also have these practices like you do that feed me. I think there's levels to this game in life. And if most people knew the way that we viewed time, they would begin to see it as more precious and use it a little bit differently, or frankly, not waste it as much so that when they, so that you can indulge, like you said, that other thing you said earlier, by the way, about exposure therapy, I'm stealing that about, you know, just exposure therapy on getting more comfortable doing something was brilliant. All right, we better do some social media and branding stuff or I'm going to get in big trouble.

25:22So give us some advice on social. Like your social looks like you. What I mean by that is like even how your office is set up there, the look, the colors, there's something when you go to your page that it's pleasing, it's pleasant. Mine when I was posting, it was just a mess, but I'm kind of a mess. So it sort of fit me too, right? But what advice would you give? If someone's listening, okay, look, I'm not a big social media person, but I probably should be doing more of it. What would be something tangible you would tell them to do? Well, what we've seen, and so I'm going to geek out for a second.

25:57Yeah, geek out. It's just two mornings and you start yawning. You just say, girl, let's move on to the next thing. Not going to happen. And so I love history. So I didn't learn how to read until I was 11. I was homeschooled. I was never like the smart or the intellectual kid. And that's okay because you found ways around to find things that were actually interesting. So coming from like a storytelling oral family, my dad loves history. So he would talk to us a lot about history. So there's this deep ingrained love of history. So I started realizing that into adulthood, one of my greatest assets as an entrepreneur was to be able to understand that history repeats itself.

26:28And if history repeats itself, cycles of business repeat itself. So what we've seen is a cycle in which marketing existed. Let's go back to Oprah, right? Oprah foundational. educational the channels of marketing at that time during the 80s and early 90s newspaper radio ish and television those are the only three ways now if you didn't have cable and a lot of people did not have cable when oprah started hitting up those markets you were really dominating television at 3 p.m every day very few other things could be distracting at that time if you wanted to have some sort of education entertainment or enlightenment oprah served that really well And then all of a sudden, if we were to flash forward into the timeframe of Paris Hilton and Kim Kardashian, well, then the platform started diversifying.

27:16People were no longer just watching TV. They were watching TV. They were watching cable. They were on Facebook. They were on Instagram. They were on Twitter. They were on YouTube-ish. So what happens is Kim Kardashian and Paris Hilton were able to capture a new market that didn't exist in the overmarket. So they found rich, ripe land that not a lot of people were paying attention to. So because people weren't creating content at that time, they went through and they said, we're going to create so much that we're going to dominate this platform. Shortly thereafter, Mr. Beast comes on with long form YouTube content.

27:46But as you've noticed, there's been more platforms and more ways for people to become attention driven on what they find important. No longer just the newspaper, just the television. Now you have a litany of ways for people to find information, get educated, entertainment or enlightened. So if you are understanding and saying, I need to be on social media, the temptation is to think I need to be on everything in all ways and all things. And you get burnt out, overwhelmed, and you don't see any traction. But that is like deciding I'm going to go to the gym and I'm going to swim on that day. I'm going to work on my arms, my back, my calves, my toes, my lats.

28:23And all of a sudden you're like, why don't I have a six pack? You were doing a lot, brother. Like, so what we need to do is we need to say, how do we focus? And the good news is that what we're starting to see now in marketing trends is people want deeper content, not wider content. People want to choose their platform and they want to go deep around niche content, fitness, comics, cooking, whatever your shtick is. Don't think that you need to talk about all the things on all the platforms in all the ways. If you're just saying, I want to prove myself that I can be consistent. Great. Let's start simple.

28:55Pick a platform and pick topics. If you are building out personal development, what about personal development do you really want to talk about? Is it mindset, personal development in regards to a belief system, personal development in regards to positive thinking? Whatever it is, pick your lane. Stick to that lane. Go deep, deep, deep. Build a small audience, not of fans, people who like what you do, but of evangelists, people who will tell other people about your account. You serve that small group of people, and then they go and tell their friends and their family to really be about you. That's true growth.

29:29And that will take a long time, which leads me to like the second point about social media and where we need to be. Patience, patience, patience, patience. You will not get results in three months. You will not get results in six months. You might not even get real results for a year. So if you go in and saying, I'm gonna go on one platform, I'm gonna serve a small group of people. I'm gonna be consistent. I'm gonna have a plan. I'm gonna ask people what they want. And I'm not expecting anything for a year. All right, now we can talk. I second every single thing that Jasmine just said. One of the mistakes I made that I got away with was broad content when I started because mine was, and it still is broad.

30:12But I think a lot of times my audience particularly looks at me and thinks, oh, I can talk about everything. I can do fitness, spirituality, business, marketing, personal development, wellness. And I really don't believe that's the way to go. I believe what you just said is deeper, not wider. I totally agree with that. Well, Ed, if I might, and correct me. Like, I love being corrected. I really do. So there's this theory called Sheehan's Wall, which in order for you to be able to earn the right to talk about a lot of things, you have to break the wall. And so Rory Vaden explained this to me. It's like if you want to talk about tennis and you want to talk about chocolate and you want to talk about cooking and you want to talk book reading, well, you can't break the wall with four bullets.

30:54But if you decide that you're going to talk about cooking and be the best and go deep and find that platform and stay consistent and have a plan, that becomes a cannonball. And that will break through the wall. And once you break through the wall, you can then talk about golf, cooking, book reading. So Ed, he earned the right to go broad with his content because on the front end for many years behind the scenes, free social media, he built out a business and built out a team of evangelists who knew him as one singular figure about one topic. broke through the wall so what many people saw is the podcast and the social going broad but what they didn't see but all those years before was how deep and wide his audience went he broke through the wall which earned him the right to talk about those you're 100 right you're by the way you're you i'd like to correct you you're 100 right about that you are and also i probably a little bit older and had had some uh i don't this sounds like i'm i don't i'm not bragging when i say this but i had some success and i had some credibility in multiple areas before as well but like you're Yeah, just a wee bit there, Mr.

31:55Ed Milat. Just a wee bit. A lot. Yeah, but you're not a lot, but thank you. I appreciate you saying that. I truly do. Next up is a little song from CarMax about selling a car your way. You want to sell those wheels. You want to get a CarMax instant offer. So fast. Want to take a sec to think about it. Or like a month. Want to keep tabs on that instant offer. With OfferWatch. Wanna have CarMax pick it up from your driveway? Get it, touch it. You wanna do it? So, wanna drive? CarMax. Pickup not available everywhere. Restrictions and fee may apply. This episode is brought to you by Indeed. When your computer breaks, you don't wait for it to magically start working again.

32:42You fix the problem. So why wait to hire the people your company desperately needs? Use Indeed's sponsored jobs to hire top talent fast. and even better, you only pay for results. There's no need to wait. Speed up your hiring with a$75 sponsored job credit at indeed.com slash podcast. Terms and conditions apply. I want to go back to life stuff in a minute, but I got to ask you one more thing on just business and marketing first too. Yes, yes. What is guerrilla marketing? Like, what does that term mean? It's like in my notes and one of our mutual friends is like, you got to ask her about two things.

33:18So I'm going to do them back to back. Ask her about what guerrilla marketing is because I've heard the term, but I don't really understand it. And then the other thing I'll ask you after this, the same friend told me to ask you two things. So I want to ask you guerrilla marketing first. What the heck, what does that term mean? I mean, guerrilla marketing. And for a while, Ed, I mean, so this is how you know, like I backed myself into business. I don't have an MBA for all intents and purposes. I shouldn't have started a business. And then yet I did and found success multiple times over. And so now having the ability to sit as an advisor for companies, I'm an investor.

33:46I have a holding company. what I could see are trends and patterns. And anytime that I see a marketing rut in a business, I immediately think of gorilla. And for a long time, I thought gorilla was gorilla like, no, no, it's gorilla like Che Guevara. Okay. So it's G-U-E-R-I-L-L-A, gorilla marketing, which means subversive, different, going against the norm, doing something that's so polar opposite than what we are constantly seeing that it can't help but stick out. And so a very common example that I'll use. We, many of us are familiar with an app called Bumble. It's a dating app where girls pick the guys.

34:23Okay. Well, in the beginning, Whitney, the founder CEO, well, she didn't have a lot of money for traditional marketing at the time you have match and you have hinge and you have all these other apps that are going out there using traditional forms of marketing on social media. But what she decided to do is say, okay, we don't have a lot of money, but we can get really creative. So she printed out yellow, bright yellow shirts that said Bumble. And she had a contingency of girls and colleges around the United States where they would all wear this shirt. and traditionally a class would start at noon or at two.

34:48The class would go about 10 minutes. She would have a girl walk into a large auditorium, walk in while the professor's speaking. She stands in the front with her bright yellow shirt that says Bumble and she kind of looks around and says like, oh, sorry, wrong classroom and walks out. This contingency of girls wearing yellow shirts with the word Bumble, people are like, what is that? They started getting people talking. We're like, yeah, this girl walked in. She was wearing a yellow shirt. Yeah, this girl walked in. She was wearing a shirt. Wait, wait, wait, what? And so people started searching for what Bumble was.

35:13that's classic guerrilla marketing getting people asking what wait how is this going on and rather recently in the ufc i know you love the ufc my husband jd i mean so there was a recent rather guerrilla marketing tactic where it says like we can predict the next president and it was actually like a crypto exchange but people were so interested that they just saw this ad and were like wait what is that anytime somebody's saying wait what is that what's going on guerrilla marketing and it's finest when you have people searching to find the answer and hitting your website that's guerrilla marketing at its finest it's so good are you guys listening to this today by the way those of you that have not been listening to the show for like six or seven years go back at some point and go watch my first interview with jasmine by the way you'll see she was incredible she truly was that's why i had her on i had jasmine on when she was just really getting going but i want you to watch that episode and then put it next to today and you will see what hard work and reps, exposure therapy, learning associations, getting around the right people will do for you.

36:14I mean, you're talking about someone who has grown tremendously the last few years. And so this is where I want to go back into like growing as a human. I want to get into the juice here now. What is self-actualization? I know what the term means, but they said, ask her about this. She's got a good message about this. I'll tell you after the interview, who it was that asked me to ask you that question. Okay. Yeah. I'd love to thank this person putting me in the hot seat over here yes but clearly clearly I even in my own case like I think I've just gotten so busy over the years that's sort of been like on the back burner for me in the way that I look at it so what does that term even mean to you and teach us something about it because I want to say who it was but I'm not going to say I'm so I'm so happy that we're actually talking about this right now because you had said and I think I want to actually challenge and invite you to apply it a different label to this because you said I'd put this on the back burner.

37:03And after we actually talk about self-actualization, I think you're going to choose a different way to say I put it on the back burner. Here's why. So self-actualization. So there is a social scientist by the name of Maslow. He created Maslow's hierarchy of needs. And so if you're just listening on this on audio, picture a triangle with the apex at the top. And then what you're going to do is you're going to divide that triangle into four parts, the largest at the bottom. Now at the bottom, Maslow says we have this hierarchy of needs. We cannot find success, joy, happiness. If the base of our triangle isn't covered, the base of our triangle is safety.

37:40Do we have food? Do we have a place to live? If people don't feel safe about having a place to live or having food or taking care of their family, if they don't have that, they cannot experience true enlightenment, joy, purpose. So once we go through the base things covered, Then we're going to go into the next smaller area on that triangle, and that's love. Once we have our basic needs met and we feel safe, we can then accept the love that we think we deserve. Now, after that, we then want, and we go up that triangle a little bit, we want success. We want pursuit of things, but we cannot feel successful if we don't have our safety needs and if we don't feel truly loved.

38:22This is why we see a lot of rich people who are crying in their Ferraris. Yep. Because they actually think that money or success will get them love. But what it will get would be bought friends and transactional relationships. And so beyond having safety, love, success, at the very top, you get to purpose, aka self-awareness, aka I'm standing in the light that I am supposed to be in. And so when, Ed, you had said, oh, I think I put it on the back burner. No, Ed, I truly believe because I know you as a friend. You are safe. And my God, you are loved by the people who matter the most to you. And you absolutely have found your version of success.

39:03Who cares if I think you're successful or not? Because you've defined your version of success and you've met that. So that when you are actually living in your purpose, so when you're actually finding joy by choosing the stages you want to speak at and the business ventures that you want and the time with yourself, you're actually at a point of self-actualization and so much confidence that you're standing in your purpose that it's not on the back burner. You're just dwelling in a higher energy level. and a higher confidence than most other people. And that, my friend, is power. No, I totally agree with you.

39:30I would say in my case, we agree on what the term means too. And I love Maslow's hierarchy of needs. What I would tell you, just being transparent, sometimes on the show there's these moments where I say things, I'm like, oh, you're recording this, by the way. I have lived the way that you just described fully for many, many years. But this last year I sort of went back to safety in the sense that I was so scared about my life and my health. if I'm just being honest with my audience. I went all the way back down to, in all candor, like, am I safe? Am I breathing? Am I going to be okay? And so I did put a little bit of all the other elements of my life, because you are right.

40:08I mean, I certainly lived my life that way. But this last year, I'm just sort of getting back now to like, okay, it turns out I'm probably not going to die. So let's live now again. Let's live fully. Let's not play defense all the time. So yeah, 100%. By the way, it's one of my favorite conversations we've had on this show. And as long, I'm getting emotional. Sorry. And as long as I can remember, because it's important for me. Why don't I ask you about something? Wait, Ed, can I repeat back something? Because I want to document it for me. And so I find myself that I have to repeat. You said, I realized I'm not going to die.

40:44So now it's time to live. Amen. And I just think to myself, if we can all repeat that again and again, that if there is breath in my lungs and my heart is beating, that now is not the time I'm going to die. So why not choose to live? You, friend, you're a gift. You're a gift, homie. You're a gift out here. You're a gift. Gangster tear. Got a little gangster tear coming out again. You cracked me up. But thank you. I'm glad you did repeat that because you know what, everybody? I mean, at one point, we're all going to go. And I said this to the person the other day. I said, I already kind of know the end of the game.

41:17I get to go to heaven, so I might as well play. You know what I mean? I already know the end of the story. And in my case, in my faith, the case has already been made for me. So why not take some risks in your life? The case has already been made. You're going to heaven. I already won. I already won. I already won. It's just true. And that's what I mean about that. Now I'm getting back to the self-actualization in my life.

41:43When it comes to what your family eats and drinks, you know your choices matter. You're the expert because you know what fits your life. And getting it right starts with good information. That's why America's beverage companies are sharing more information about our ingredients at GoodToKnowFacts.org. No spin, no judgments, just the facts straight from the experts for more than 140 beverage ingredients. Visit GoodToKnowFacts.org. What holds everybody back? So like, it's two of us talking here today. We have all these things about what you should do to make your life better and improve. And then yet, someone gets out of the podcast today so excited, feeling in this beautiful state.

42:30They're optimistic. They're dreaming. Their energy level's been shifted by you today. And then something happens, right? What do you think that something happens is that holds people back? If you were to define, even in your case or in most people's cases, what holds them back and whatever that it is, how do they overcome it? I'm asking you difficult stuff today. I'm pushing you. Well, and this is really good because I feel very confident in my answer because it is not of me. There are people who have studied the patterns that occur of why things happen. When do we feel like that bummer? When do we feel like, oh, we got hit?

43:06When do we feel like, man, I just got jolted? And oftentimes it's triggered by what we see. And in recent history, in the last less than two decades, we are holding not just what our friends and family are doing at that very time in the palm of our hand, but millions of millions of people whose lives look beautiful and perfect and amazing. And so even if they're listening to this podcast and somebody's out in a walk or sitting in the carpool line or making dinner or listening in their cubicle while they're getting their work done and they're feeling good. Well, what happens is immediately after or sometime in the near hour or so, we're going to pick up and we have a dopamine hit where we look at the thing that will jar us back and make us realize that we're not where we thought we would be.

43:50and Dr. Benjamin Hardy and Dan Sullivan wrote a book called The Gap and the Game. And this is why we feel bummed with where we are right now. If you were to look at yourself right now, I don't care if you're in a car that you don't really want to drive or a car you love. I don't care if you're sitting in a cubicle or the White House. I want you to look at yourself and I want you to go back to who you were when you were 14 years old. Picture yourself as a freshman in high school and you're walking, you see yourself walking up to your locker and you shut the locker with your right hand and you look at your 14 year old self in the face and you say, this is where we live.

44:30This is who we got married to. Yes, she drives me crazy, but we married her and we have a kid and you want to know what that Honda Accord you wanted to buy? I got that in 07. I now have like a Honda Odyssey, but you want to know what? We're still in the Honda family. If you were to go back and tell yourself what has happened since you were 14 years old, chances are you would blow your mind. The person you are today to who you were, well, that's the game. That's who you've become. Now, if you were to go into this alternate self, this future version of yourself or this self who you think you should be, you're out here and you're 37 years old and you're working in a cubicle and you thought that you'd be working in the uppermost left office in a high rise in your city and you're not there.

45:17Well, what happens is this other idealized version of yourself who should be thinner, richer, drive nicer cars, go on bigger vacations, have perfect kids, never have dirty laundry or dishes stacked up in your sink. You start comparing yourself to who you think you should be. And the distance between who you are today and that idealized version of yourself is called the gap. Yeah. and we can choose every day to live in one of them. We will either live in the game. Look at what has happened. Look at all the stacked proof. Look at how God never let me down. I thought many times that my life was over, that I couldn't get back up and yet here I stand.

45:58And despite it all, it's better than I actually thought it could be. If we live in that place and we live in the game, that our energy, our interactions, our belief system become aligned to our divine purpose in life. Now, if we live in the gap, the things that we don't have and the person we're not and the way that we think it should be and the amount of money we should have in our bank account, guess what? We're going to be out of alignment because it will never be enough. So every day we get the choice. And if at the end of this episode, for some reason, you're feeling yourself and then all of a sudden tomorrow, tonight, next week, you open it up and you're like, man, I went to high school with that guy.

46:35And then all of a sudden you find yourself in the gap. You say, no, no, no. I'm in the game. And what got me to this point, it's not going to get me to the next point. So I'm going to change my system of beliefs and the way that I show up. I'm going to be consistent. I'm going to create a plan. I'm going to ask others and I'm going to serve well. That, my friends, is how we continue moving forward. But we have to make the choice. A lot of us, we live in the ether of, I don't know why I feel this way. Yes, you do. You in the gap. Identify the gap and choose to get in the game. That changes everything.

47:05Oh my gosh. So good. So good. You're blowing my mind. So I'm getting back in the game and I've been in this rut and I just got to start. Like right now, I got to start. I got to do something today. If you were my coach and I was that person, what would you say? Start doing this. I've changed my mindset. I'm going to be in the game. I'm not going to be in this gap. I'm not going to be comparing, not going to be lamenting that ether thing you talked about all of that. So, okay, now I got my head. I think it's coming together, right? I'm in the rut. What do I do now? So, uh, talk about two things.

47:47Our brain loves proof. So our brain is a supercomputer. And so what our brain wants to do is go back and say, what were the patterns in my life that brought me this result? And so what I want to do is I want to stack proof. I want to shape my computer code to make what I have is enough. And gratitude is a shortcut. I want you to have a quick win. If you're like, okay, Jasmine, I'm ready to live in the game. Good, let's not make it about you because you are going to let yourself down because you beat yourself up. But if you were to live in the game, I want you in a professional capacity, if you're like, okay, I'm going to show up for my business for a different way.

48:21Go back to anybody, somebody who believed in you when nobody else did and send them an email, a text message, or write them a note. And a text message, this is the quickest win and just be like, hey, thank you so much for, be specific about what they shifted in you and when they believed in you. And if you want to start mending personal relationships, reach out to somebody who, oh, it hurts. You know, it's like the person where you're like, I got to be the bigger person and I'm grown, I'm over it. And yet you hear their name like, oh. If you are in a relationship with somebody, you just want to reach out and be like, hey, I just want to say, I hope you're doing well.

48:52Thank you so much for who I became in the process. Or text your kid, that annoying kid who argued with you, 12 years old. no, I don't need to take my soccer cleats. And then all of a sudden you get a call at 2.30. Mom, I need my soccer cleats. Text that child and say, I love you. Yes, I get annoyed when you forget your stuff, but I will always love you. Reach out to people who impact you. And I promise you the way that they show up will co-sign in your computer system. Gratitude makes it enough. We're going to start stacking those small wins. And then secondly, make a plan for consistency. What do you want to be consistent about?

49:33Communication, working out your business, posting on social media, whatever your plan is. And say, I'm going to be consistent going to the gym three times a week. I'm going to be on consistent social media four times a week, whatever it is. Choose your number and then in integrity, stick to the number. But how do you stick to it? By creating a plan. Now, your plan could be as simple as going into a calendar and saying, from one to two is the time that I'm going to create two social media posts this week. From one to two is when I'm going to go to the gym. From one to two is when I'm going to meal plan because I want to make a difference in my life.

50:03If you don't have a plan of how you're going to deploy on your consistency, you're going to lose. So gratitude, consistency in a plan. That is where we start taking action today. That's so good. You know, I have to tell you, sometimes when you get a little bit older like I am, you do things sort of reflexively and automatically that you just you don't even realize that it's probably a strength of yours. so anytime I just want to second which what Jasmine just said like anytime I kind of come up with like a new clear vision for what I want to do I automatically like immediately it's the same process I make the plan that's right and I didn't realize that there are actually a lot of people who actually make decisions and then leave the decision without a plan and then like but they're going to get back over to the plan I'm telling you that it's like one flowed process for me like if I decide I got made a decision even like about four or five weeks ago on something with my money Like I just strategically going to do something to do with my money.

50:58I didn't leave that decision without the plan to do it. Who are the people I need to enroll? Who do I need to text? Who do I need to call? What's the structure? So you're so right. I think maybe sometimes some of us take for granted some of the things that we've built habitually into our lives that we do well, assuming everybody does that, but they don't. And so the plan part is massive, everybody. Speaking of the plan part, like we're going to go a little longer because it's too good. Sorry for you, but it was too good. My audience is going to be the benefactor, so I'm grateful in advance. I've got to ask you one more thing on posting and branding and life, like scheduling, because I want to merge the two worlds of social branding, business, and sort of scheduling, like what you said with your calendar.

51:38I want to ask you two things about your posting. A, and answer them together. A, it looks to me like you're doing way more video stuff than like stills like you used to. You used to do, because her background, by the way, she had the most perfect photography business of all time. But is that accurate that maybe video is doing better and that's why you're doing more of that? Correct me if I'm wrong about that. And B, you do have a lot of content. I think the average person listening is like, I don't have the time. So do you actually schedule like twice a week we shoot content? These are the two windows we shoot.

52:12Because it looks like you're shooting. I know you don't, but it looks like you're shooting every day, all day, all the time. And I think that's what causes a lot of people not to want to do it. So a lot in that question, I'll just let you take it and run with it. Yeah. And I'm going to start off by saying that the answer, when somebody says, it looks like it's a lot, I don't want to do it. Well, we first have to change that because whatever my answer is, I'm going to tell you, it's probably a lot more than what the average person is doing now. However, if you want outsized results, there's a good chance you're going to have to give outsized effort.

52:45And if you are not committed to an outsized effort or an outsized change, you cannot complain about the results you don't have from the work you don't do. So we just have to first acknowledge it's going to be uncomfortable and it's going to take time and it's going to suck and you're going to feel awkward and it's going to take more time than you anticipate. And then when you post it, you're not going to get the results that you want. Of course not. Because life doesn't work like that. Last night, my neighbor, she's Caucasian, and she's like, Jasmine, I want to make birria. And it's just like basically shredded beef, but it takes a process in this whole thing.

53:21And so she's sending me photos and videos of her process. And then last night, she's going through and she's sending me a video. And she's like, it's not coming out. I said, this is the first time you did it. Did you want to have restaurant quality birria tacos having done it the first time? We got to do this a lot more. Same thing for social media. So let's start with question number one. Right now, I am creating more video. not because I want to, but because that is what the algorithm is indexing. I am not creating social media because I love it. I actually am not a fan. I actually do it as the cost of doing business.

53:55It is a part of my business that I must do if I want outsized results. That's just the facts. I cannot wait for the day that I get to throw my phone in the water and never have to create another piece of content again. I can't wait. But until that day comes, I'm going to shut up buttercup and buckle up. Why? Because we need to do things that other people are not willing to do. That is how we win. When we run in the margins and we stay consistent, when other people quit, you win by default. I don't win because I'm the best. I win because I'm the last person standing. And if that message isn't resonating with you, the rest of what I'm about to say, it's not going to resonate with you either.

54:29However, when we talk about consistency and a plan, if I say I want to place, like I'm going to just choose for right now, one social platform, and let's say that's Instagram. If I say I want to post every single day on Instagram, and I do on average, I need to create at minimum 30 pieces of content. So what I do is I block out two days a month, full work days, and that's when I'm batching my content. So I will do all of my iPhone reels, talking to camera, simple. That is what I'm actually doing today. So I start my days traditionally at 9am. However, on my content days, I go from 8am to 5pm. But then because Ed's like, Jasmine, do you want to record a podcast?

55:05I was like, skirt, I'm going to move my schedule. I'm going to work a little bit later today so I can get this podcast in. But literally from 8 a.m. to 5 p.m., I am banging out content, content. I have all of my outfits laid out. I don't take any other meetings. I don't do anything. This is my day. On another day of the month, I'm recording all of my podcasts. Now, my podcast will get small clips from that and turn it in. So every single month, I have at minimum 30 pieces of content every single day. But that's twice a month. So the rest of the 28 days, I am building businesses. I am building teams.

55:32And I am building my dream. You're a force. like this is so good I know sometimes you listen to show guys I'm like hey they're so I just so grateful when I have people on that serve I only do this show and every year around this time quite frankly Jasmine I go do I want to keep doing it but it keeps growing and growing and growing and then days like today or I'll meet fans of the show and I just know it's making a difference and I'm like I'm so great I get to do this like right now in this moment with you I'm like I get to do this with her right now that's how good this is my friend I just want you to know okay I've got I've got one of everyone by the way if you want help with your social media this lady has a business that could help you so really quickly tell us about social curator and then I got a question for you that I know everybody wants to hear at the end well you know Ed okay so if you're interested in social curator it is a social media marketing agency in your pocket it's for business owners to help them show up consistently that's all I'm going to say about that here's why because in the world that we live everybody's asking asking asking and that's fine that's business You don't get what you don't ask for.

56:35I'm a believer of that. So I'm going to ask you, if you'd like more information, you can check out socialcurator.com. I love it. Okay. I want to ask you two last questions. I don't think I've asked this in a long time, or maybe if I've ever asked it. Is there something that I wouldn't know as a guy that I should know about anything that's different about being a female in business that you would want to share? that's easier, more difficult, a different path. And then even on top of that, being a woman of color or being in a minority group of people that is just different about doing business or navigating.

57:14Or if you wanted to speak to that group for a minute and say, this is sort of a little bit unique to you. Or is all of this stuff neutral? You know what I'm saying? Like it's the same for everybody. I'm just curious as to your view on that. because you are one of the few, incredibly, you're one of the few prominent Latina influencers and businesswomen on social media. Now, there are others, but there should be hundreds of thousands. And it's such a big consumer group as well. So that's a broad question and probably a weird question, but it's like something I wanted to ask you. Well, okay, it actually dovetails into my answer.

57:52So we're going to put a pin in this. You said it's a big, broad question, and I want to go back to that in a second. But a couple stats. Of every business ever created, only 4 % of those businesses will ever make over a million dollars. And of that 4%, 0.7 % of females began businesses, female started businesses, 0.7 % will cross the million dollar mark. Wow, wow. And of that 0.7%, 0.2 % will be created and started by a woman of color. Wow, wow. So 0.2%, Ed, the Latino market in the United States is the fastest growing market, but disproportionately to the amount of businesses that are started and beyond and excel beyond the seven figure mark.

58:38So what I was going to say was the frame at which we look and view the world is our reality. So if somebody comes to me and they say, did you find that it was a disadvantage to be a Latina building a business or a woman building a business? And I said, yes, it was a disadvantage. That's my reality. That's the frame in which I view the world. And if somebody were to ask me, has it been difficult or different? And I say, I took what I had and I made it work. That's my reality. And that's the reality that I chose. I don't know what it is like to build a business with opportunity, with never second guessing, with confirmation bias.

59:15I don't know that. So I'm not going to imagine. And so I'm not going to say, listen, if you are a woman of color, if you are a brother, if you're a sister, I'm not going to say, these are the things you should do. Because I don't know the frame in which the reality that you're working or viewing the world. What I can say, because I know Ed is asking from the bottom of my heart, talk to us about that experience. And I'm saying I am one small voice with a very, very, very small litany of the work that I have behind me. But I know Ed and I know people like Ed. And if there is a person in a place to invite somebody into a room, make a seat for them.

59:46Make a seat for them. If you walk in a room and everybody looks the same, make a seat for them. And I mean this on both sides. If you're walking in and all the rooms are just brown, make a seat for a black person, a white person, a yellow, purple, green. Diversity makes us stronger business owners. Diversity is what made this country as amazing as it is. But if you find yourself with opportunities that are outsized and there isn't a woman or a person of color or a few of them in the room and you have the ability to do that, please do that. understand that what we walk around what you walk around as normal is what many of us look at as privilege and you're like it's not privilege when you get to walk in a room like you belong that is a privilege and never forget there are so many people who want to be in that room if you have the ability to put a chair at the table that is the most powerful thing that you can do and dang it and this night this ain't even a gangster tear anymore this ain't even a gangster tear These are real tears.

1:00:44No, I'll do that. They're real tears. They're real tears. It's like I've been in these rooms, and Ed, you, my friend, have just opened doors for me so many times over. And I get choked up because I'm asking you to do the thing that you've done for me again and again. I just want to say thank you. Oh, no. I love you. I love being able to. No, I'm going to get that way. One of the most amazing things about doing this show has been the blessing and been able to, gosh, darn it, just think of all the amazing people that have graced me and my audience with their presence, but one of the really cool parts about it has been opening and giving those seats to people.

1:01:20Actually, them giving me the seat next to them, frankly. And by the way, everybody, you want to know some secrets from me. Most of you probably know this, but the president of my company is a woman. The person who's led my social media and has had her hands on everything I've ever done, my podcast and my social media for the last eight years is Trevi, who happens to be an African-American woman. And so that seat has opened me up to different viewpoints and different ways of thinking and different strategies. Right over here to my left, who's the producer of my show, is a Colombian man who runs my podcast, who's a producer.

1:01:53And so those seats serve everybody, including the person who provides those seats, which is me. And then the benefactor is millions of people, which is you guys. So what a powerful message you just gave. Last thing, real answer and answer it in real time. And not the social media. And by the way, all your answers have been real. But sometimes you're on a podcast, you're like, yeah, it's great. I know about everybody in what I would call like our space, the, I don't want you to call it, personal development, entrepreneur, influencer, celebrity space, right? I've been blessed that I know most everyone in that space.

1:02:31And I also know how many of them are happy and how many of them aren't, truly, right? Like behind the scenes. because so many of the people in our space are so good at helping other people be happier, more successful in their own lives. Sometimes, frankly, everyone at their own expense. I'm wondering, has this been worth it? And I want you to really, you know, as I'm finishing the question, all the hours, some of the criticism, the work, the emotional burden of carrying your family financially, like you described earlier, the hours, the grind, all of it that comes with it, which the great part of it is obviously the helping the other people and the financial rewards and all those other things.

1:03:12But is chasing your dream and getting at least a pretty good chunk of it like you have, what you thought it would be worth it, different than you thought? How would you answer that if you're being completely transparent? It also parlays to the advice. When people ask me, like on podcasts, like if you can go back and tell you're from yourself something, it's the same answer that I would actually give right this very moment when you're saying, Can you just be real and talk to me about the cost of pursuing your dreams? And that is, it will take longer than you think. And it will look different than you imagine.

1:03:47But it will be better than you can ever dream. And when you ask, has the cost been worth it? I can look at you and say, Ed, I would have paid tenfold for the opportunity for my life to change because a business became a passport. a business changed my family legacy, a business changed who I am as a first generation Latina, a business changed everything from my zip code down to the core of who I am as a person. So if somebody's asking me, has it been worth it to chase your dream? I would say I'm unworthy of how good it has been despite how hard it has been. And because I know that I'm looking around and I wonder how I'm part of the 0.2 % of women who could ever build a business to this capacity.

1:04:36I can't help but think the reason I come on and create and the reason we have these conversations is because more people need to come with us, but we have to tell them, Ed, it will take longer and it will look different, but it would be better. And if you're at the point right now that you ask yourself, is this worth it? It's become too hard. Be the last person standing. Win by default. Have people say you're trying too hard because you are. And the stamp on that passport to get to new areas in your life are going to be so beautiful if you don't quit. So, yes, it has been so worth it. Oh, my gosh.

1:05:15This has been an extraordinary conversation. Steven over here never gets emotional. I mean, he has the stone faces you get, and he is all choked up and emotional over here. This is one for the ages. my gosh am I grateful for today I love you and I just man I just you did this for me today and for everybody else not the other way around I'm here for you anytime you ever ever ever need me and everybody go follow Jasmine Starr on social media particularly Instagram she's got an incredible following and her work obviously will help you and check out her podcast and social curator and everything else God bless you everybody love you

1:05:57This is the Ed Mylan Show.