681: Do This to Overcome Resistance in Your Business

0:01Today's episode is sponsored in part by Revolve and Spectrum. Revolve is my all-time favorite place to shop for my dream wardrobe. Head to revolve.com forward slash gold digger to shop my favorites and get 15 % off your first order with the code gold digger. Spectrum business keeps your business connected with reliable service you can count on. Visit spectrum.com forward slash free for life to learn how you can get business internet free forever. As always, you can find all of our amazing deals in the show notes. Now let's get into it. okay I have been on this ruthless pursuit to purge any clothes that I'm not actually wearing like if I haven't reached for it in months it's gotta go I am trying to be really intentional about what I bring into my closet right now which means I am only buying pieces that I know I will actually wear and use revolve just gets it though I'm literally wearing my brown autri sneakers from there right now and my new suede purse it fits my laptop in it so it's basically a fancy shoulder bag that works for everything.

1:02I love finding pieces like that. Things that look good, but also work hard for my actual life. Their holiday shop is live right now with all the good stuff. Sparkly party dresses, cozy sets, cute gifts, everything you need for whatever is on your calendar. And it's all in one place, which makes shopping feel way less overwhelming. Whether it's a weekend away, a big night out, or a holiday party, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger, shop my edit and take 15 % off your first order with the code gold digger. Fast two day shipping, easy returns.

1:37It's literally the only place you need to shop from. That's revolve.com forward slash gold digger to shop my favorites and get 15 % off your first order with the code gold digger. Offer available for a limited time. So happy shopping. It all comes down to taking real action because there's never going to be any data to collect. If there's no action, I can write down in my manifestation journal that I'm going to manifest a million dollars, but like, it's not just coming and knocking on the door. Hey, my name is Jenna Kutcher and I am obsessed with all things, business, marketing numbers, and helping you to navigate both the messy and the magical seasons of this thing called life.

2:17I'm a small town mama who took a$300 camera, grew a successful photo biz, and now I work from home and run a seven figure online business. I teach you the tried and true secrets to building a career you adore. Shy away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop shop for happy hour with a gal pal mixed with business school. Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn. This is the Gold Digger Podcast. As entrepreneurs, we know that building and growing a business can be challenging, to put it simply.

2:53We're faced with obstacles every day from financial constraints to imposter syndrome, limiting beliefs, and the fear of failure. If you've been listening to Gold Digger for a while, you probably know that I'm a big fan of turning these challenges into opportunities for both growth and success. And we can only do that with the right mindset. Today, I have just the guest to help with that. She's a mom, an entrepreneur, a motivational speaker, a corporate dropout, a master certified NLP practitioner and trainer, a certified success and life coach, hypnotherapist, time techniques practitioner, and EFT practitioner.

3:29She follows a three-step approach with all of her clients. Do the inner work first, embody your next level self, then magnetize your dream life and business. Today, we're discussing the first step in that process, doing the work to tap into your inner resilience and overcoming limiting beliefs using the powerful technique called EFT tapping. She'll share the experience with using EFT tapping and other mindset mastery tools to navigate the ups and the downs of entrepreneurship and how you can do the same to move from resistance to resilience and achieve your business goals. I can't wait for you to hear this conversation.

4:05So Amanda Bible, welcome to the Gold Digger podcast. If you're ready to dig your biggest goals with each other in person, mark your calendars for September 5th through the 8th, 2023 for HubSpot's annual inbound conference in Boston. There will be multiple stages featuring over a dozen industry experts, including Reese Witherspoon, Derek Jeter, Neil Patel, and more. You'll learn everything from sales strategy to AI and innovation, connect with the leaders, and the best part is you'll walk away with practical tips that you can put into action as soon as you get home. Tickets are selling out fast.

4:42So head over to inbound.com to get yours today. Amanda, welcome to the Gold Digger podcast. I'm so excited to talk to you today. I am so excited to be here. Actually, I'm like all jazzed up. I had my banana. I had my two shots of espresso. I'm like, I'm ready to go. I wish bananas gave me that level of energy. I am here for this. So you sent me an email pitching yourself for this show. And your subject line absolutely caught my attention. The subject line to your email was, I wasn't supposed to live, but I did. I think this is an incredible place to start our conversation. So what is your story?

5:23And what is it that you survived in order to get you to where you are today? Wow. Yeah. So I was born with a illness, a life-threatening illness called hepatitis C. I don't know if you've ever heard of it before, but when I was three years old, the doctors found it. I had jaundice and everything that kind of indicated that I needed to go to the doctor. But as a 14 year old, my hep C progressed to cirrhosis, which had the doctors like super baffled. So I was on liver transplant lists and I was on interferon, which is like a really hardcore drug that I compare to like a chemotherapy, especially because it is so hardcore and it's supposed to like make you bedridden.

6:07but I think that this plays into my story because what happened was the doctors told me that I wasn't going to be able to do things. I was probably going to, you know, be bedridden for my entire adolescence and I wouldn't be able to like do the things that normal kids do. And my personality has always been like, I don't take no for an answer. And if you tell me I can't do something, I'm going to show you what's up and I'm going to do it. I'm going to do it the best. so like despite all of this I was still the captain of the cheerleading squad I was in national honor society I applied to all of my like reach schools and got the 4.0 GPA and all the things like that and I was on interferon and none of my the drug attempts ever worked for me when I was really young unfortunately so going into my early 20s I actually was put onto a trial that allowed me to eventually cure the hep C, which was amazing.

7:05There's like this other thread to that kind of like, it's like this multifaceted story because at the end of the day, when a doctor tells you you can't do something, most of the time, normal people won't do it. And for me, I was born with a gene of addiction. So I was told I can't drink and I was told I couldn't do drugs. And I was told that I had to eat certain foods to stay healthy. And I don't know if – like it's not something to be proud of, but for my entire childhood, I just wanted to fit in. And I don't know about you, but for me, when I was in high school, kids were experimenting. And they were going to parties and they were drinking and like smoking weed or whatever.

7:53And I'm not condoning that and I'm not saying it's okay. But for me, I ended up trying something that got me hooked. So I had this life-threatening illness and I was addicted to drugs and alcohol at the same time. So it is a miracle that I actually lived through that and lived through it to be able to get on a treatment that allowed me to cure my illness and find recovery all in the same year. So in 2013, I entered the rooms of Narcotics Anonymous after a life-threatening overdose. And I have been now clean. I celebrated 10 years clean and sober in April, which is like a huge freaking accomplishment.

8:42And I didn't want to be here when I was a kid, I didn't aspire to be a drug addict. Like I daydreamed about being a dolphin trainer. You know, I wanted to be a dolphin trainer, an astronaut or like, you know, the person who discovered the next galaxy or something. Right. But in those moments, I just I couldn't see another way to be. And, you know, I had that gift of desperation and I knew something had to change, which brought me through a long stint in rehab. So I went to rehab. I got a job as the director of first impressions at Keller Williams Realty. So shout out to Keller Williams because it was my first actual job that I had.

9:27It was a$12 an hour part-time desk job in the middle of 2013. And I remember thinking then, I'm not destined to be the person who answers phones all day long. And if that's something that you do, like by all means amazing. And if you want more than that, like it is so totally available for you. So I got like down and dirty and understanding like how employers like work and twerk because I would always talk to the CEO of the company. And she was always telling me about like different skills that she would look for when she would hire somebody. So I decided to call it transferable skill set that I had.

10:08And I would transfer the skill set that I had cultivated over time as a desk person into curating a job description for myself as an executive assistant. And ended up upgrading within four years from a$12 an hour desk job to making multiple six figures in the corporate world as an executive assistant to like CEOs of hedge funds in the finance industry. all the while thinking like, I'm not on the planet to do this. Like this isn't my jam. So I tried everything under the sun. I always had the entrepreneur gene. And I realized that I was basing my success off of everyone that I had supported forever and ever and ever, instead of going within to define what success looks like for me.

11:00And once I rewrote that story. Once I rewrote what success meant for me and what excellence meant for me, I was able to start my coaching business. And then I ended up getting master certified as a coach and trainer certified as a coach. And now I use the tools that completely changed my life into helping others rewrite their stories about like all of their generational patterns and, you know, birth their new creations into reality and use them to help others do the same. So here I am. It's amazing. Your jam in overcoming entrepreneurship challenges is a lot through mastering your mindset. And one of the tools that you use that I love and I'm so fascinated by is EFT tapping.

11:49And I'm sure that everyone listening knows that if we're feeling any resistance to a project or starting something, or we're experiencing like a slowdown in the progress of our business, it usually, if we peel back all the layers and remove all the strategies and systems, it usually has to begin with our mindset. Can you talk a little bit about the importance of mindset when it comes to business? Absolutely. You know, there's, I think this thing that happens in society and like all of us, like this hole where we know what we don't want, right like I knew I didn't want to be in corporate yes yes I didn't know what I did want yes right and because I was so focused on what I didn't want I didn't have a destination to put into my GPS right so as far as like mindset goes and like my fascination with like the tools that I teach and also like the subconscious mind right the way that it works is like if you tell somebody not to think about something.

12:52Like if I said to you right now, like, don't think about the pink zebra, what are you thinking about? The pink zebra, right? So what happens is like, because we focus on what we don't want to be creating or what we don't want to be experiencing in the now, in our current reality, it actually continues to perpetuate that pattern because our actions, attitudes, and behaviors are so reliant on the pictures that we're creating in our mind. And so it's like the pink zebra is here. And now I'm thinking about how I feel about the pink zebra or the corporate job that I have or the project that I don't want to do.

13:28Instead of just simply asking myself, like, well, what do I want to create? What do I want? Not what I don't want. What do I want? And when we start to focus on what we do want, and it's just like it's literally that simple of a question, the cycle changes. Mm-hmm. I think it's so powerful because even just in your example, like if you asked a woman what she didn't like about her body, the list could be 30 things long. And then if you ask them what you do love about your body, it'd be like one or two if we're lucky. And it's so funny how if you move through life focused on what you don't like or don't want or don't need, you really miss the opportunity to fill your space, your energy, your passion with the things that you do want or you do need, there's a total reframe that needs to happen.

14:21Yeah. It's like this new level of awareness. And I'm like in this new phase, like this week, I always get on like topics of the week. And like this week, it's like painful awareness. And like, once you become painfully aware of what you do want, the power then comes back to you. like then it becomes your responsibility to freaking do it like go out and create it but like we get so stuck in the like but I don't know what my passions are and I don't know what project I want to do next and I don't know what my goals are and all the things but then how are you going to do anything different if you don't know what it is like take a second or 10 or 30 and write it down what kind of questions would you ask someone if you were coaching them okay and they said Amanda, I do not like my life.

15:14I wake up at 2 a.m. and I ask myself, is this it? And I've worked really hard to get to where I am, but I don't like where I'm going. And I don't even know where that destination is. What kind of questions would you ask them? Well, how do you want to feel? Yeah. How do you want to feel? Not what does it look like? How do you want it to feel? No, because if someone doesn't know what it looks like, they're not going to have an answer for you, right? They're telling me right now that there's so much mumbo jumbo going on in their head because they don't know what they want. So if I ask them, well, what do you want?

15:44They're going to be like, I don't know. That's why I'm here. That's why I came to our coaching sessions. Right. But they more than likely are going to know how they want to feel. And then you can reverse engineer that and turn that into a process. So I would say like, how do you want to feel or how do you want to be? How do you want to be instead? Right. Like you obviously don't want to be this ball of anxiety and feeling overwhelmed waking up in the middle of the night. I actually had this conversation with my husband the other day because he does experience that a lot. I'm like, Brett, how do you want to feel instead?

16:17He's like, I want to feel like a leader. I'm like, okay, well, what does leadership mean to you? And let's define leadership. And what does leadership mean to you in a year from now? So it's about redefining these subjective words so we can turn them into processes. And then the process then is reverse engineered, turned into actions. And by doing something all of the time, it becomes habitual. And by creating habits, it then becomes a part of who you are, right? Yes. Which bridges the gap. Talk to me a little bit about EFT tapping. So I will never forget the first time I met someone who was in this world of tapping.

17:00I remember someone saying, oh yeah, they do tapping. And I was like, what are they tapping? What tapping what? Like I couldn't connect the dots. So what is EFT tapping and how did it come into your world? Yeah. So EFT tapping, oh my gosh. So, okay. So in 2019, I had like this ugly cry meltdown of like what the F is my life from the outside looking and like everything looked perfect. So there was like this major feeling of like guilt and shame for wanting more, right? And I came across someone as I went down the rabbit hole of Instagram and she was like, she's tapping. And I'm like, what is this girl doing?

17:43Like, that looks fun. But what ended up happening was I gave it a shot. I gave it a try. And not only did it make me feel better in the moment, but it made me feel better long-term because EFT tapping stands for emotional freedom technique. And essentially, it is derived from like ancient Chinese medicine, something similar to like yoga or acupuncture. It works with the meridians in the body. And when tapping, we're meant to tap on the eight different tapping points that are located around like your head, your chest, under your arm. And what it does is it unstucks clog energy so that your energy can flow the way that it's meant to flow.

18:23It works with like your life force. So imagine almost like you were watching like an old school like TV, like those big TV sets and it was like the static and the snow on it. It's about taking one of the wires and like putting it back to where it's supposed to be so everything runs properly. So essentially it like rewrites your brain's neural pathways. So it allows you to rewrite your stories basically. For me, it works for like manifesting. It helps with the beliefs because manifestation, it's not only about like embodiment and feeling, but it's about like commitment to the vision and commitment to the belief, right?

19:03So if I'm waking up with like all of these limiting beliefs in the morning, tapping allows me to not only say them out loud, which number one, when you say it out loud, it loses its power, right? Because we're no longer kind of like pushing it down, but it brings it to the surface and you're tapping in the new way that you want to feel instead. So that's how it works. And the first time I did it, I was like, okay, I can get with this. And then I played a little game with myself and like did it for a week. And like that one week, I not only manifested what I wanted that day, but it was like my best week up until that point in like my business, which was incredible.

19:41So something I think that's so interesting about tapping too is like from a nervous system standpoint, it's like if you're feeling anxiety or you're feeling a certain sort of way, it kind of brings you back into your body, right? Like it's like, stop getting ahead of yourself or behind yourself, like get here now, ground yourself. And I think that's really powerful, even just looking at our nervous system and how we handle things like stress or anxiety. I think it's a really interesting tool. And what I love about it is you don't have to go out and buy anything. You can literally do it right now and today.

20:17And I think that's really powerful. What have you seen in terms of working with entrepreneurs specifically where they have to kind of speak some of those fears out loud? I mean, I'm going to be honest. I think most of our listeners are more afraid of success than they are a failure. And so talk to me a little bit about that practice of like saying those inner fears and what that looks like. Cause I think a lot of people have not done that. Yeah. So before we even get into that really quick, one tapping session, what you mentioned about like the nervous system, it is proven to reduce cortisol, your stress hormone, which is obviously so closely related to anxiety, cortisol by over 40 % in a single session.

21:08Now, if that's not nervous system regulation on steroids, I don't know what is. And I think that's like the new buzzword is nervous system regulation, right? So like tapping is nervous system regulation in a nutshell. So saying all of these things out loud is uncomfortable, right? And in between all of the rounds of tapping that I'll do, I'll have my clients or students go within and see like how intense that feeling is for them. And sometimes like it's worse than it was when they started after the first round of like voicing all of these fears, because we never observe it. We don't observe it.

21:49We push it away until it gets so much that like we have the anxiety attack, but like it's all comes like bubbling up and like you don't know how to manage it. So being able to get honest with yourself and like trust that you've been through every hard thing up until that point, like you're going to get through the hard saying of like all the things that aren't going right for you, but like allowing yourself the space to remove it, clear it, to welcome in what you want to be feeling, what you want to be experiencing. Looking for a new podcast to add to your weekly lineup? Check out Entrepreneurs on fire hosted by John Lee Dumas.

22:28Every week, JLD and his guests share practical strategies to fire up your business journey and create the life you've always dreamed of. No matter what goals you're digging this year, entrepreneurs on fire will inspire you to take action and give you the tools to get there. JLD has interviewed over 3000 incredible entrepreneurs, including Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and so many more, including yours truly. You are bound to find the topic or the guest you're looking for. I loved his recent interview with Tyler Wagner on how to become a successful author. I honestly wish I had heard that episode before I promoted my book.

23:07Listen to Entrepreneurs on Vire wherever you get your podcasts. I think you'll love it just as much as I do.

23:16Can you believe that we're already wrapping up 2025? This year was packed with travel and so many new memories. One of my favorite moments was our team retreat in Arizona with the incredible women who helped me keep this business running. I also recently took the kids to Nashville during fall break and somewhere in between I squeezed in a trip to Puerto Rico with friends. We booked some of our most memorable stays this year on Airbnb. There's something special about finding a place that doesn't just look great in the photos but actually feels welcoming the moment you walk in. That this feels right kind of feeling.

23:49If you've got trips coming up, whether it's a family vacation, a retreat, or a work trip, your house will probably be sitting empty while you're gone. Have you considered hosting your home on Airbnb and letting it work for you? It's a simple way to earn some extra income that can be put towards a future trip or home improvement projects. Your home might be worth more than you think. Find out how much at airbnb.com forward slash host. okay I have been on this ruthless pursuit to purge any clothes that I'm not actually wearing like if I haven't reached for it in months it's gotta go I am trying to be really intentional about what I bring into my closet right now which means I am only buying pieces that I know I will actually wear and use revolve just gets it though I'm literally wearing my brown autri sneakers from there right now and my new suede purse it fits my laptop in it so it's basically a fancy shoulder bag that works for everything.

24:45I love finding pieces like that. Things that look good, but also work hard for my actual life. Their holiday shop is live right now with all the good stuff. Sparkly party dresses, cozy sets, cute gifts, everything you need for whatever is on your calendar. And it's all in one place, which makes shopping feel way less overwhelming. Whether it's a weekend away, a big night out, or a holiday party, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger shop my edit and take 15 % off your first order with the code gold digger fast two-day shipping easy returns it's literally the only place you need to shop from that's revolve.com forward slash gold digger to shop my favorites and get 15 % off your first order with the code gold digger offer available for a limited time so happy shopping do you tap every day most days I don't intentionally sit down and like bring myself through a session but like I do find myself tapping if I am experiencing something I don't want to.

25:46And this is a kicker. I do it with my two and a half year old. So he loves it. I was just thinking that this would be a really powerful tool for kids or kids that are struggling with anxiety or, you know, worrying. There's so many different ways that you can teach it where it's like literally just tapping their hand and nobody sees it in different ways that it can really, again, help like ground you and kind of get really honest about where you're at and what you're thinking. One thing that you teach is something called thought catching. And I think it's a really powerful way to kind of speak about how we can raise awareness of the thoughts that are actually holding us back.

26:27Can you explain what thought catching is and how we can start to do it or apply it in our lives or businesses? Yeah, of course. So just for like a history lesson, we think like 60 ,000 plus thoughts a day. All right. That's a lot of thoughts. Like we don't, I mean, if I were to ask you, hey, Jenna, what are the 60 ,000 thoughts you thought of yesterday? Right. Like, I don't know. Yeah. Right. But we're always making decisions. We're always thinking thoughts. And until we bring awareness to the thoughts that we're thinking, you can't do anything about it. And 95-ish percent of those thoughts are on repeat on a daily basis.

27:10So the concept of thought catching is essentially just bringing in that curious observation to the thoughts that are coming in and what stories we're subscribing to or what patterns we're creating through those thoughts. and simply asking yourself, is this thought taking me closer to or further away from the outcome I desire? Very simple, right? I mean, in theory, it's very simple. Now, let's say I have this thought of like, oh my gosh, Amanda, you are never going to sign your first high-ticket client because you suck and nobody likes you. Well, is that thought going to serve me? Probably not.

27:55So then it goes back to that reframe, right? Well, what thought would I like to be thinking? Or what's a thought that my higher self thinks on a daily basis when she's going to do her Instagram story talking about one-on-one coaching or certification or whatever it is? Well, it's certainly not that I'm not good enough, right? So is this thought taking me closer to or further away from the outcome I'm desiring? And you can also add the thread of, well, what do I want to be thinking instead. One thing that you've brought up a couple different times, and I think it's so powerful is noticing. It's literally that awareness and that noticing.