695: You’re Using ChatGPT Wrong! Here’s How to Get Better Results With AI

24:04And so it expands. And if people respond in the same way as it expands, as it expands, as it expands, your organic reach for that one particular post means that more people are going to see it because Instagram and any other social platform is in the game of showing the best content the most. Let's have a moment of silence there, because if your content is not being seen, it's simply because it's not the best. Ooh, that hurts. That really hurts. It hurts. So how then do we ask ourselves, how can we make it better? Yeah. And we could make it better by using a framework called HIC. Because what we've discovered that when people click on the more button, let's say they're on Instagram.

24:46Instagram is showing about 125 characters. That's about a line to a line and a half of text. You have to capture somebody's attention in the first 125 characters to get them to click on the read more. Even if they click on the read more, guess what? That is an indication to the algorithm that somebody is actually reading. Now, whether or not they engage, hold on, we're going to get to that point. Is once you hook them to click on the read more, because you have a lot of great, amazing things to say, everybody wants and should read what you are writing. But how do you actually get them to do that?

25:17You do what every great newspaper, radio, television, you do what any great media company has ever done in the human history. Catch them with a headline. That's your hook. Yes. And then what do you do? You go to the insights. you share two to three things. Now, this is where people often get stuck. People talk, well, if I'm an entrepreneur, I'm going to talk about insights about my business. Your business should be in the business of helping or empowering or educating other people. If your insights are about them, you win. If your insights about you, Oh, you got to shape it up and refocus. Then you get to see call to action.

25:48What do you want people to do? Oftentimes you have a great hook. You have great insights, but then you don't invite the conversation. How do you invite a conversation. You ask a question, you have a quiz, you ask for insights, you ask for opinions, you invite them to talk back to you. And here's the clincher. When they talk back to you, you got to talk back to them. Yes. You got to try your dang best to talk back to them because what you're essentially doing is you're humanizing a business on the back of social media. When so few people are humanizing businesses, your greatest competitive advantage would be that you're spending your most valuable asset, your time engaging with the future customer.

26:26And that is the HIC framework. You can't dig your biggest goals without a little hard work, which is why I bet you'll love listening to the Hustle Daily Show brought to you by the HubSpot Podcast Network. Hosted by Zachary Crockett, Jacob Cohen, Rob Litterst, and Juliet Bennett, the Hustle Daily Show brings you a healthy dose of irreverent, offbeat, and informative takes on business and tech news. With short 10 to 15 minute episodes released every day, you're bound to learn something new this week from updates about meta and AI to how Domino's is flipping traditional pizza delivery on its head.

27:00Listen to the hustle daily show, wherever you get your podcast to stay up to date on what's going on in business and tech. Trust me, I get it. Life is busy and starting or growing your email list is probably this daunting task that haunts you on your to-do list. So I have a question. Are you ready to finally start your email list? Like this week? Step up to my challenge today. Right now it is your time. Join me for free as I walk you step by step on how to start and grow your email list. Head to listbuildchallenge.com to join my totally free, super actionable zero to 250 challenge where I lead you for five days on the exact process of starting or growing an email list.

27:47Think 10 minute daily tutorials and teachings so that you can take action and get results fast. Now I started at zero two and I now pop into hundreds of thousands of inboxes every single week. That's major business impact and growth all with my mighty email list that started at literal ground zero. So here's my challenge for you. Join my absolutely free zero to 250 challenge and spend just five days with me growing your list that you can launch to. Start the free five-day challenge complete with video tutorials at listbuildchallenge.com. That's listbuildchallenge.com. Okay. I love this framework and I think anyone can apply this and especially people who are frustrated right now thinking social media cannot move the needle.

28:38Let's take this framework and apply AI because I think there is a massive opportunity here. So one way that we've been using AI just to help our audience start thinking is in headlines for the podcast, right? So we could say we have an episode about AI and give it the synopsis of what you and I are talking about. Give me 10 clickable, exciting, engaging headlines that we could use for this podcast episode, which is geared for female entrepreneurs and small business owners, blah, blah, blah, blah, blah. So walk me through like what kind of prompts you might put in to a platform that uses AI to help with that hook part.

29:17Because I agree, if nobody gets past the hook, they're not going to see anything else, including your call to action, which means your engagement might be lacking. Look, I've become kind of a systems nerd and anything that gives me more space in my day, I'm all in. And a reliable connection is a huge part of that because when the internet lags or cuts out, everything pauses and suddenly the simplest tasks take forever. I learned really early on that dependable internet, it's not a luxury, it is a must. Whether you're a content creator like me, a restaurant owner, or running a busy dry cleaning business, you need that steady connection to support your team and your clients.

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31:58And this is what I want to be very clear. If there's one thing that somebody walks away with, this is it. You can talk and actually you should talk to chat GPT and or Dottie like she is a person. And the good thing is, is that you could be polite, but you don't have to be nice. You know, it's like you're working with a coworker. You're like, it would be so kind. I would appreciate it greatly if you, Susan, could kindly and wonderfully, timely. So we can just go to Dottie. We can go to chat GPT and we can literally say on the front I want you to act like the world's greatest copywriter for entrepreneurs with a focus on females.

32:34We are putting together a podcast. We're putting together the title for a top rated podcast that will talk about the benefits of AI in entrepreneurship. Yes. Now you can go to chat GPT and then you could say, give me 10, give me 10 titles. and chat GBT will give you the 10 titles. Now, one of the things that we have baked into social curator is that we have automatic prompts at the bottom where you can adjust it. We could say, make them funnier. Yes. Make it shorter, make it longer. We could say, make it into a video script. So what we're doing is we're trying to reverse engineer what do people actually want with this?

33:12So just picture this, Jenna. You get the 10 titles and let's just say there's one banger because you put in a prompt. You're like, I really like this. I really like this. And then you can go back in and you can say, write a caption with this podcast title and you could do that with chat gpt but one of the prompts that we're trying to make proprietary on the inside of social curator is after you have a caption we would say make a 15 second video script for this caption so what we're doing is creating the content for a reel and then with this reel it says photograph your hands at the computer make a face where you're really frustrated and what we do is just like add this copy on top of it what we're trying to do is streamline how you get one piece of content so you have your podcast title.

33:51You have a caption that promotes the podcast. You have a reel that then promotes a podcast with all of the B roll and copy to be used in the reel. What we're trying to do is like get out, take action, be consistent. This is a thing that will move the needle in your business. I love that. And one thing that I have to tell our audience about is like, you are my go-to social gal. I was literally texting you this weekend being like, Hey, I need to create some content. Have you seen anything that fits this theme that will work for this. And like, you were sending me things like you, the way that your brain works around content, because I've seen it firsthand multiple times, even just this year of how you're thinking strategically in the creation process, but also like, what is the objective and how is this going to serve my audience?

34:37And what I love about these prompts is that it is simplifying the entire ecosystem so that you can almost create a flywheel of a business that is supporting the content, the content supporting the business and done. And I think that where a lot of people get stuck is that they're like, does content even matter anymore? Are people even seeing reels? I don't want to sing and dance. What would you say is a way that they could start utilizing AI to start falling in love with the content creation process again, using some of these simplified methods that will help them to not just feel like, oh, I just need to sit there and dance and point my fingers in order to get my point across.

35:14Okay. So my mind is going a thousand different directions. Can you hold, okay, hold space. Cause I want to come back to this very thing. Just remind me about loving the process. Deal. But before I do that, I really want to take a second. I want to honor something that you really shifted in me because oftentimes most of us, myself included very much, have a hard time seeing ourselves outside of ourselves. And not once, but twice this year you had turned. And one of them was very intentional. And then one of them, I believe was a little happenstance. And you said, does your mind always work like that?

35:43I'm like, and I replied like what? To which you then said in content, like we're just sitting here and you just said, that's a piece of content. That's a piece of content. And I just let it settle and it kind of like flickered. And then a couple of days later, we were in South Carolina together. That's when it happened. And it was just happenstance. And I was like, do I? And I started noticing a pattern. And then later we happened to be in Tennessee and you had said that the way that I see content is a superpower. And Jenna, I'm telling you a decade into it. And I'm like, huh, I actually think it is.

36:13It took you saying something for me. And I'm like, oh, that's why always on the back of the things that I deeply desire is I deeply believe that everybody's voice should be heard. I believe that everybody who feels unqualified and unprepared and uneducated and unfunded and unconnected, I believe everybody deserves a shot at doing something they love. And the way that you get to do something you love and make a living is getting attention on that very thing. And so all of a sudden, a deep down desire is, I believe, Jenna, the fastest way I've been able to grow my businesses has been on the back of content.

36:46It is not easy and it is not for the faint of heart. So I thought to myself, can I step into the thing I deeply desire and make it easier for people? So whether or not this is my final go with it or not, I'm hell bent on getting there. Now, having said that, going back to your original thing, you had said, how do we invite people to fall in love with the process? Yeah. I'm going to be honest. if I knew that answer, I would package it up in a course and I would sell it all in love with content creation. Here's one thing that I will say is I am not a fan or an evangelist of doing things I hate, but I am a fan of discipline that leads to results.

37:27And so I want people to walk away from this conversation. It's just like, I don't wake up in the morning craving to create content. When I set aside time to create content, I don't wake up that morning. I'm like, it's my favorite day. This is so amazing. I'm having so much fun. People say, Jasmine, it looks like you have so much fun. And I'm like, I'm so glad it fricking looks that way. Cause it's hard. It's hard. But one thing that I recently saw you and Amy do is create content with an objective. And so you're willing to do things that you're not all that excited for because you have a goal And you say, what are the things that I can do to get to that goal?

38:04There was a time in human history where our great grandparents wish they had the ability to get more people eyes on the thing that they wanted to do. If it was to make candles, if it was to sew clothes, if it was to create the next Pony Express. And they were relegated only to the people in their town and anybody who would go to another town to share about it. And now what we have is an entire buffet of options. And many of us are standing in front of the buffet with an empty plate complaining. I don't know what to put on my plate. Put anything on the plate, start eating. And once you start eating and once you start consuming and once you start creating, you then earn the right to have an opinion about what is working.

38:39If you're not doing the work, you forfeit the ability to have an opinion about what is gonna move the needle in your business. Oh my gosh, that right there. That is so true. The people who say it doesn't work are the people who are not working it. Like a hundred percent. What have you seen in terms of your customers? Because I would imagine that If someone were to become a customer of yours, they were someone who struggled with the content creation process or that piece or finding any sort of joy in it. Have you found that when people create systems and structure around it, it suddenly becomes a little bit easier or a little less daunting?

39:15Because I feel like even that simple framework that you shared in terms of how to create a post can transform it where it's like, oh, suddenly it's doable. I see it. I understand why this matters. I can connect it to the objective. So I listened to a conversation with Adam Elter and he talked about this idea of being stuck and how we get unstuck. And he had said that oftentimes change is what makes us feel stuck. Good change or bad change. Marriage, divorce, new job, loss of job, having a child, losing a child. Every change can make us feel stuck, not because in fact we are stuck, but simply because we don't know what to do next.

39:56Yeah. And oftentimes in business, many of us are faced, especially in the first five years of a business is we don't know what to do next. And then when you, when you add to this scientific studies that show the idea of a task is often more daunting than the task itself. And so what happens is like people who come in, they're like, oh, now I have structure. And I'm like, is it really the structure or is it just a streamlined way of saying this is how to approach it now what we've seen a lot of the times is like there's a type of person who comes in and just says listen just tell me what to do and i'm just gonna buckle down and i'm gonna do it and then there's a type of person who comes in and says well i have opinions about if this really works for me i want to take a little this i'm gonna take all that and then they don't get results no problem but like the person i'm most concerned with person i'm just like hellbent i'll go to war for you is a person who will do the framework consistently, get results and then diagnose the results.

40:54I don't want people having an opinion, having not tried. How about you just try and realize it ain't working. And then you realize, well, something in this bunch of things worked. If I can see two things that worked, can I go back and duplicate those two things? So if I could duplicate those two things and get four things, hot dang, I'm onto something. If I to duplicate the four things to get to eight things hot dang we got some movement so that's where i'm really focused as like doing the work having structure showing up consistently and doing things other people won't to get results that other people don't when we were young we dreamed of castles and fairy tales and as we grow up those dreams might shift into building something real like starting a business you need a website payment systems a logo and a way to reach customers It can all be overwhelming and confusing, but thankfully, that's where today's sponsor, Shopify, comes in.

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43:37Can you believe that we're already wrapping up 2025? This year was packed with travel and so many new memories. One of my favorite moments was our team retreat in Arizona with the incredible women who helped me keep this business running. I also recently took the kids to Nashville during fall break and somewhere in between I squeezed in a trip to Puerto Rico with friends. We booked some of our most memorable stays this year on Airbnb. There's something special about finding a place that doesn't just look great in the photos, but actually feels welcoming the moment you walk in. That this feels right kind of feeling.

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44:52So first let's have a mindset shift because if you go into using it and you're of the same mind, you're probably going to get intimidated or frustrated. So I have discovered and studies have show that people take more action to change out of fear than being incentivized. So if you find yourself making a decision out of, I don't want that instead of, well, maybe I really want that. So I'm going to use that as a general frame if that ends up being the thing that goads us to change. So if I'm sitting in front of chat, GPT, I tell myself that I am on the forefront of doing something incredible in human history, in my life, and in my business.

45:34And then I'm going to tell myself, AI is not going to put me out of business. My competitor who's using AI is going to put me out of business. There's that. So it's like, come on, honey, start typing. And so the goal and objective would be for you to ask yourself, what do I actually want to test with? Right? Like going in and asking a question is very daunting. would you like a caption would you like a newsletter would you like a video script if we start really simple yeah let's talk i know you just you recently uh last month dropped an episode around instagram threads yes a very simple simple prompt yep could be what is a funny question i could ask and then you insert who your target market is yeah what is a funny question i could ask homeschool moms in the Midwest about teaching their children at home.

46:29And then it's going to bring out something and you're going to look at this. You're going to hope that it's under 500 characters for threads. Or you can actually say, remember, this person is a person on the other side. Got to treat it like it's another person. You could say, make it shorter. Make it longer. Make it funnier. And you could say, now add a question at the end, right? Because if we're really going for engagement, having a funny question you could ask is one thing, but actually giving them another way to respond is like a double header for somebody actually getting the very thing that they want to do.

47:02Yes. Oh, I love this. One thing that is interesting is I feel like I have chat GPT open as a browser window. I mean, I have like 30 windows open anyways, but chat GPT is always open and I use it all the time now. And it's a beautiful starting place. And it could also be a beautiful ending place if I were to continue to invest in and pour into those questions. But a lot of times I feel like it just eliminates that like blinking cursor fear of like, am I doing the right thing? Am I saying the right thing? And so when we're thinking of it from a marketing standpoint, for someone who maybe wouldn't identify as a marketer or for so many women in our audiences who say, I hate selling the thing.

47:46I love the thing, but I hate selling the thing. What sort of ways would you be using AI to help you talk about the thing or create content around the thing or understand how to communicate what the thing is and why somebody needs it? Oh, I would use, I'm going to give a kind of like a backward answer. I would use AI to talk me through having a mindset shift around selling. Ooh, yes. It's literally, you could use AI like a therapist. You could go into ChatGBT and simply say, I want to build a business. I love my business, but I have a hard time talking about my business. How might I learn how to embrace the power of selling?

48:29Honestly, like I can give you all the marketing ways. Like I could tell you, you're a marketer, baby. Whisper it to yourself. Say it 50 times before you go to bed and 50 times in the morning. I could say all those things. nothing is going to change the way our mind because our brain is a malleable thing our mind is control of the brain so we could say brain think this way but if the mind has not absorbed believed and transformed our lives on the back of it the brain is just a horse the mind is a jockey i cannot tell you about the power of selling i can't make you like selling because it feels disingenuous can i encourage you and invite you to change your mind around selling absolutely can chat gpt can dotty I can, Googling how to change your mindset, change the entire way of how you grow up your business and show up, absolutely.

49:13You start there and the game's over. I'm going to invite somebody who says, I've identified with Jenna says. I love my business and I love the thing. I just have a hard time selling it. I want you to ask yourself, am I robbing God, the universe? Am I robbing one person out in the world who needs the thing I am selling? To which you might respond, Well, it's just teacher homeschool templates. It's just 14 gold plated jewelry. It's just a course in iPhone photography. And you are just helping somebody transform their life. Would it be possible for you to get out of your way and instead put that person in your path and say, regardless of what other people think about the content I'm putting out, regardless if I get one or 100 likes on this post, I know that the right person is going to see this thing.

50:03And I'm going to keep on talking on this empty sidewalk until one day there's enough people on the sidewalk that I have the opportunity to impact. Nothing will change in your business if you do not change your mindset. I had a mentor once tell me, because I too, I felt like selling was gross. You know what I thought? I felt that I felt selling was cheap. I felt selling was desperate because you and I, we come from the luxury wedding world, right? We're like, if you're so good, they come to you. And let me tell you, let me tell you, nobody will come to you until you start talking, until you start creating.

50:38You must showcase your value again and again and again. And oftentimes we get stuck in showcasing our value and the thing that we love because we're afraid of what people are going to think or say. You just recently shared something on Instagram about this. There was people who were saying, why would you post that? What did she say? I can't believe she's doing this. And let me tell you, hell hath no fury like a man who didn't fulfill his dream sitting behind a keyboard at 10 p.m. at night, who's having an opinion about somebody who is desperately trying to show up and change her life and her legacy and showing her kids what's possible.

51:09So for all the people who are going to have an opinion, let them let them have an opinion. They will always have an opinion. But having somebody have an opinion and stop you from living the life that you've been called to and you standing in your purpose, they win when you stop. So don't stop. I don't want to wrap this up because I feel like we're just getting into it. And I feel like that was so powerful because one thing that I love that you just said and talked about, which I think kind of ties this whole thing up. I'm very proud of us, by the way. Look at us. Because we've been talking about like three hours.

51:42I know. Is that you were talking about how you do have to consistently keep showing up, right? I'm going to show up as many times as it takes for somebody to understand this. I'm going to show up as many times as it takes for someone to understand why this matters or how this is for them or why this will change their life. And I feel like so many people have tried maybe once and it flopped or twice and they just stop, right? And I feel like what we've been able to do through this episode today is to give some tools, some tips, some prompts to help people keep showing up. Even if nobody's responding, even if nobody's seeing it, even if nobody's commenting on it.

52:20Because you and I over the last decade have learned the power of consistency and of showing up even when nobody is listening, even when the pivot doesn't make sense, even when people don't understand where we're headed or why we're going there. And so what would you say as one final thought? Like if I were to give you the mic and say, tell people the one thing that they need to walk away from this episode, knowing, understanding, and believing so that they can start to move forward in a new direction, just like AI has transformed the business world and the way that we use the internet, so has this conversation transformed the way that people might see how marketing can really transform and change their life and their business.

53:03I always get really nervous at this point. We're like, what's the one thing? And I'm like, oh my gosh, I am not the one thing person. I'm the two things person. I'm the 200 ,000 things person. But what I'm gonna say will go back to something that I hold as like my deep, deep, deep heart of truth and the stuff that I've done a lot of work with on my own. Oftentimes we teach the thing we had to learn. And for years, I struggled being okay. For years, I struggled accepting that I looked different. I was different. I was not qualified. You and I shared that same journey in that we were the girls who were getting cameras off Craigslist and Best Buy.

53:34We were the people who just decided instead of being the best, we were going to be the most, the most consistent. And that right there was a path that very few people took. And one thing that I had to realize was that I was enough. and I know that this is not a business conversation. This is a life conversation because if it wasn't going to be for business, it was going to be me in the PTA. It was going to be me in like the softball league. It was going to be me in the community garden. I actually had to come and realize that just me, just Jasmine, I was enough and I was okay. And I deserve to show up in the world to help one person and lucky for me and lucky for you, we've got to help a lot more.

54:13We've got to inspire a lot more. We've got to give back a tiny glimmer of everything that God has given us. So there's somebody listening right now, you have to first accept before the business will ever take off. You deserve to create content. You deserve to be heard and you deserve to help people. Other people are going to have an opinion, but you are worthy and you are enough and you deserve to be there. Thank you so much for this amazing episode. Where can everybody find you, connect with you, learn more from you? She is, if you are someone who is stuck in a content rut, just go watch her stuff for a little bit.

54:47Now that you have the context of maybe she doesn't love doing this, but she's still doing it every day, gives you a whole new lens. But I am so inspired by your content. Where can everybody find more? Jenna, I appreciate you a thousand times over being on this podcast. It just means the world to me because I feel like we've grown up together right now. I think we're like the rough and tumble kids. It's like, we're the kids who are like, who are out on the field. Like we're in the arena. Like we dusty, we missing a tooth and we're still showing up. You can find me at jasminestar.com as well as socialcurator.com and Jasmine Star on all social platforms.

55:17Thank you so much for being on. Oh, and don't forget your podcast too. My pod, they, hey, you know, you know you're a real ride or die homie. The podcast is the Jasmine Star Show. Thank you. It's an amazing show to listen to. You know, it's funny, Jasmine. I listen, you and I share this embarrassing fact. I'm going to close this out with this embarrassing fact. Oh, great. Way to go. Okay. You and I listen to everything at like 1.5, 2X speed. We were also geeking out that you can watch Netflix on your computer so that you can speed up the playback. However, Jasmine's show is one that I have to listen at 1.25 because she already speaks fast.

55:52And I will never forget that you always say like, I don't speak fast. You just listen slow. Slow, exactly. This is the one where I'm like soaking it in because if I try to 2X you girl, I'm like listening to Alvin and the Chipmunks. Oh my God. Well, me, Alvin, Simon, and Theodore, we love you. Thank you for having me be on the podcast. Isn't she amazing? Can you now see why I have this woman on speed dial, not just for strategy, but for inspiration. She is a perfect blend of inspiration while giving you tactical advice that you can take and implement into your life and business and get results from.

56:29I absolutely love this full circle moment for both me and her on having her on this podcast. Speaking of this podcast, if you want to take a minute to support it. All you have to do is rate, review, and subscribe to this show and make sure you never miss an episode. And it also gives you a direct line so that I can hear from you. I absolutely love reading every single word you write. And so if you could take just 60 seconds and leave a review, it would mean the world to me. Thank you so much for tuning in to another episode of the Gold Digger Podcast. Until next time, keep on digging your biggest goals.

57:02I'm over here giving you a virtual high five because you just finished another episode of the Gold Digger Podcast. Did that go by way too fast for anyone else? If you want more, head over to golddiggerpodcast.com for show notes and all the discount codes from today's sponsors. And if you're looking for a new crew of movers and shakers like you to bounce ideas and ask questions, be sure to join my exclusive community for Gold Diggers on Facebook. The link's waiting for you at golddiggerpodcast.com.