727: This Is Your Sign to Add Products to Your Business Strategy

24:04We have a folder in my Gmail where anything that actually gets me to open it and or click on it, I save because I'm like, this caught my attention enough for me to open it. This got my attention enough to buy it and or to like click more because those are the two biggest things. Open rates and click through rates are the two biggest things for email marketing. So pay attention to what is actually catching your attention because there's a good chance there's like 20 emails in your inbox and you're only opening one or two of those. What does that look like and what does it take to do that? And so we have a folder in my Gmail where anything that I do that on, I just slide it in there because then I can study it and be like, oh, that caught my attention or that subject line was like fascinating to me or whatever that is.

24:44And I think that can be super powerful. And then another thing that was popping into my brain, Jacqueline, as you were talking about getting hyper specific is you can split test so much of this as well on platforms like Pinterest, where you could say like equestrian clothing for tweens, or you could say like the perfect outfit for your tween that horseback rides or whatever it is. And like, you can try all these different things to see what is resonating the best. And same with ads, you could actually have the same product targeted to specific segments of your audience with very clear copy saying, you know, this is the book that all teachers need.

25:23And then this is the book that all photographers need. And then this is the book that all moms need. And it could be the same product. But when you get so crystal clear on that targeting, it makes people take action so much quicker and with more confidence. And you want a confident buyer. You don't want a confused buyer. Absolutely. Yeah. And it's knowing who you're selling to. If we don't know who we're selling to, we're not going to get the results that we want. So I think when you're really clear, and like you said, you could split test and you could say tweens or 12-year-olds, right? You can choose different language and different images and see what they're clicking on.

25:57Yes. I love that. Okay. So walk me through, because something I think a lot of us talk about is like having multiple streams of income, right? Like we all are talking about diversifying, especially with the economy. Why is it important that we have multiple streams of income? Yeah. Well, again, if the last few years have taught us literally anything, right. We never thought that we never, and you know, it's, it's a good learning lesson. We never thought Amazon would shut down. And if we all remember, you know, at some point, Amazon was only selling essential items. Etsy can easily close and shut down people's stores for whatever reason they decided to do it in person shut down, you know, markets were closed.

26:41Meta went down for a day, right? I remember everyone was freaking out. Meta was down. I was like, if you have an email list, send an email because they're so bored, they'll open their emails. Yes. Yeah. So we all think about it. And if you're fully reliant on one stream of revenue, if something happens, if the faucet gets turned off, you're kind of dead in the water. And so it doesn't mean you have to have equal faucets on, right? Not every revenue stream is going to be as strong, but you have something to fall back on. You know, in the product space, we talk about this because so many of our students are Etsy sellers.

27:13Etsy is one of the easiest things to get on. We don't teach Etsy. but I think you've said this like, and I know it's like a long, but like you can't build on borrowed land. Right. And so the concept here is if you're building on someone else's sales channel, you don't have control of something happens. So I really liked the idea of obviously building an email list of having your own Shopify site or some sort of site, whether you're selling through ClickFunnels, I'm not going to like promote all the people, but like whatever platform you're selling on. And so you have that, you have your email address.

27:44And so you're able to contact your customers and say, come by for me. But the cool thing about other revenue streams is you're getting in front of other people's audiences. So whether you're on Amazon or you're selling wholesale and you're on the shelves of other people's stores, whether you're doing an affiliate promotion and you're getting in front of their customers, right? The idea of other people's audiences, that's a way that if you have the product, you can multiply your revenue streams coming from different places. So if something does get turned off or something starts to not perform as well, you have somewhere else that you've started to build or you've built beautifully.

28:19Cause I'll see students like for example, Dome Doc, they had started with ads. No, they started with Etsy. Then they went to a, we teach without ads. So they went to Shopify and then they decided to add on Amazon. So imagine now making a million dollars on Shopify, a million dollars on Amazon from one product in two colors. I mean, it's amazing, right? Yeah. Yeah. Yeah. That's so crazy. So what would you say? Cause we, you know, you teach about having these multiple streams who can do that. Like, especially when we're talking about navigating into the product space, like who are the best candidates for adding products as the business or a stream of the business?

29:06Yeah. So what I love is if you, you start with one platform that you become good at, or you, you have proof of products, it's sort of like you said, minimal viable product. And then we test it. Are people willing to exchange their money for that? And you can choose which sales channel that is initially. So whether you're going to do it yourself, your own Shopify site, and you're going to promote people to come there and then they're going to convert and buy great. whether you're doing it on TikTok shops or Instagram shops, whether you're deciding to do it on Etsy or Amazon or something like that.

29:38I want you to have proof of product. And we talk about the bestseller formula. So being known for something, right? The 80, 20 rule, for example, 80 % of your revenue can come from 20 % of your products. So you don't need 2000 products. I'm telling you some of my lives, people are like, I have, you know, 450 SKUs. And I'm like, nobody wants to go through 450 SKUs. Yeah. Oh my gosh. So I think when you establish like this, this initial stream of income, so whether you're coming into the space, it's knowing how do I navigate a new sales channel, right? We teach this in our program, MultiStream Machine, where we talk about different platforms or sales channels that you can easily get on that have no gatekeepers, which means you're not going to get stuck, stopped, or let's say kicked off the platform necessarily like Etsy does.

30:26and what I love for people to do is they think about what their offer is what their product is and we have a lot of people that join before they've ever started a business because I told you I've launched a thousand brands yeah and people will come to me with their ideas they're like I want to make this I want to make that and once we know who their ideal customer is once we niche down I'm like but how are you going to sell it yeah and they're like well you know I'm going to sell it on Instagram okay well where is the audience they will come Jacqueline they will not They will not come. They will not.

30:56They won't come. So how do we get them to come? Yeah. And so we teach this in the program, right? We teach about how to kind of grow this audience. But one of the easiest ways is to get in front of other people's audiences. So whether you're doing that in partnership, right? Partnership Amazon, six out of 10 households have Amazon Prime. They're putting it in front of millions and millions of people. or if you're going to sell on your own Shopify site, for example, and then we teach about partnerships and affiliates with other brands or influencers or, you know, whatever that is. And I love wholesale for this reason too, because you just have to have intimate connections with your wholesale partners and then they have the customers and they put it on the shelves and their customers will buy.

31:39So I think it's finding which one aligns best with the kind of business you want to build, the kind of product you want to make. And then in the program, we're like, here's the one to start on. And then when you're ready, let's open up other multiple channels. So if you're scaled already, let's say you have listeners that are already selling. Multi-stream machine is also amazing. We had a$4 million Etsy business joining the program because she had 4 million eggs in one basket. Right. And so she came over to us cause she's like, I need to have eggs distributed in more baskets just in case something happens.

32:13Yeah. Oh my gosh. That's wild. So when we're thinking about the product space and getting into it or scaling it, what are the biggest challenges that people experience? I have thrown out all of the objections inside of my brain, but what do you think people don't understand about the product business space, both the good and the bad? Because I think there's so much benefit here. There is. I think one big problem is that spaghetti at the wall sort of thing. thing. So I'm going to make everything. Cause I'm, if I make everything, somebody will buy something. Yes. It's not true. You're going to spend so much of your hard earned money or savings, making all the things and trying to sell all of it.

32:57I have these like bags in my office. It's actually here. They're like bags of the dollar sign on it. And I'm like, literally all the product on your shelf is your cash sitting on the shelf, not being sold. So it does cost money to start a product business, there is always going to be a startup cost versus when you start service, you kind of just need to get yourself there and do it. And I've started, like I said, so many businesses that you can do it with. When I started mine, I did it with all of my savings and I was, you know, my twenties. So it was like 20 grand, but there's ways to test and try.

33:30There's ways to kind of test things. And so many of our people are makers. So they'll go start with something and do a small batch of candles or they'll go to get some beads and I'll make some beads and necklaces. So there's the startup costs. Then I think one of the things is, is staying niched. I know your creative minds want to make everything. You're like, well, people are really loving my necklaces. So I'm going to make earrings and bracelets and toe rings. Yes. Yes. All the things. You have to control your creative urges and say, what are people buying? And I'm going to make more of those.

34:00I love that. And then a big thing I hear people say is that they're introverts and that they don't want to show their face on camera because they're introverts. And I just want to, as an extrovert that also didn't feel comfortable showing my face initially, that's a confidence thing. That's a courage and confidence thing. It's introvert and extrovert is energy, right? Like where do you get your energy? So yeah, you may schedule something and then you need to go lay down after versus me. I'm like, let's record 10 podcasts after, right? But the thing is, is that I think people buy from people. And so unless you have a major brand, like you understand branding and you're able to, you have so much money behind you, you can create all this extra stuff.

34:40You want to create a storyline that goes with your business. So people are rooting for you as a small business owner and they're attached to your story or the story of why you've created this business more. So it's going to be that too, because it's going to make their lives better. Yeah. It's time for cyber Monday, Dell technology's biggest sale of the year. You'll find the lowest prices of the year on select Dell PCs, like the Dell 16 plus with Intel Core Ultra processors. And with built-in advanced AI features, it's the PC that helps you do more faster. From smarter multitasking to extended battery life, these PCs handle the busy work so you can focus on what actually matters to you.

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35:59Can you believe that we're already wrapping up 2025? This year was packed with travel and so many new memories. One of my favorite moments was our team retreat in Arizona with the incredible women who helped me keep this business running. I also recently took the kids to Nashville during fall break and somewhere in between I squeezed in a trip to Puerto Rico with friends. We booked some of our most memorable stays this year on Airbnb. There's something special about finding a place that doesn't just look great in the photos but actually feels welcoming the moment you walk in. that this feels right kind of feeling.

36:32If you've got trips coming up, whether it's a family vacation, a retreat or a work trip, your house will probably be sitting empty while you're gone. Have you considered hosting your home on Airbnb and letting it work for you? It's a simple way to earn some extra income that can be put towards a future trip or home improvement projects. Your home might be worth more than you think. Find out how much at airbnb.com forward slash host. what would you say so here's my random question so if somebody is listening to this and they have two ideas one is like the idea that they are like wildly passionate about like this thing that they just like keep thinking about and the other one is something that maybe they're not as passionate about but they could like get it off the ground and running a lot faster like lowest hanging fruit type thing what would you tell them to do first lowest hanging fruit or the thing they're most passionate about?

37:25I feel like most passionate about because it's going to get hard. Yeah. And you're going to need to hold on to your why. Right. I think Jamie Kern Lima talks about this too. She's like when it was the darkest days and they were running out of cash, she needed to stick with it. And if you have your greater why, like why she came up with that product, it was the thing that gets you through the hard times. So sure. If you all just want to go make, make some quick cash. There are people that will teach you how to do that. And they'll say like, here's how you source a product, get it up and sell. I've seen a lot of people in my space doing that.

37:58And that's for people who are really like cash or revenue driven. I think the people who listen to my podcast, listen to your podcast are very like creative and heart centered. And they're thinking about the problems in the world and how can they solve them with it, whether it's their products or their services. So if that is more you, then I would for sure make sure you're deeply passionate about the thing you're about to build and make. I love that. I agree too. Cause I'm like, especially from a branding standpoint, like we talked so much about the difference between a business and a brand, a business is a product service or offer that's for sale.

38:33And the brand is the personality. And I think a lot of times it can be tempting to like make the easy thing or like try the easy thing. And, and I think that would be right for the people who just doubt their belief to follow through. Like if you just need proof that this is a real thing and that like it could be a real thing for you, like go out and do that easy thing. Have a stranger buy it one time and prove to yourself that this is a viable opportunity for you. But I do agree that like the passion, the connection, the authenticity behind it is going to keep you tethered to the why. Because I recently heard someone say that was like, if you need to heal yourself, start a business, AKA like your business is going to reveal all the areas that you struggle, whether it's confidence or doubt or self-belief or self-worth or money mindset or whatever it is.

39:22When you are an entrepreneur, it exposes every part of you. And I do believe that like when you have that deeper why, that deeper meaning on those days where you're questioning everything, it keeps you a lot more tethered to the idea and why it matters. Yeah, I love that. It's true. And I actually don't think I ever did as much self-work until I started a business. And then when we hit our first million dollars, I was like, I need my life coach more versus less because sometimes like holding that, right. Like holding that abundance. So I totally agree. You know, one of the things I got, we have a free Facebook group right now that we're, we're running cause we're kind of testing out some things and it's called the make something and sell it group.

40:02Now I saw two posts recently and kind of leading with what you're saying, you know, one woman posted and she goes, just make something she said and sell it. she said. So she's like, finally, she like, she created a prototype. And then there's another woman that posted, she did these like little elf on a shelf. And she said in the past, she had perfectionist tendencies, right. And putting herself out there and like, really like she couldn't move forward because she was such a perfectionist, but she said, based on like listening to our podcast, joining our challenges, she is a multi-stream machine student.

40:32She decided she's like, okay, I've got this idea. And so all she had to do is she posted it on her Facebook page. And she's like, immediately someone commented, said they wanted it. Then a couple other people did it. And then she was making a custom one for people. She's, she has like 30 kits she's created and she's already sold a third of them in like two days. So it gets exciting when you start to prove it. And so I don't want anyone to overthink it or be a perfectionist. It's like, let's just put it out there. Let's test and try. No one knows you failed, but like no one knows how many you sold.

41:03Yeah. Right. You can just stop talking about it and then move on. Yes. Oh my gosh. I mean, in my book, I tell the story about my watercolor painting and I would paint these designs just as a project to like fix my burnout from photography. And then I would just post the paintings because I told myself I'm going to sit down every single day and just paint for 20 minutes a day just to calm my nervous system. And then people are like, how do I buy that? How do I get that? Where do I get that? And it's like, you can start to see. And I think that there is so much power in like showing the journey and just like letting people in on the aspects of your life that excite you that you're curious about.

41:39Because I think that also might be a great way to figure out what is in alignment? What am I passionate about? What is this idea? What could I create? And I love that. Okay. You have talked about multi-stream machine. What is this? Why do people need it? Who is it for? Tell me more about it. Yeah, it is. You know, it's our signature program that literally what's funny is when we first started, it started on this as a panel that I hosted for the fashion industry in LA, where I had a group of people, an Amazon expert, a direct-to-consumer expert, a wholesale expert. And we were talking about the fashion industry and how when we look at our most successful companies out there, let's think about like Nike, you can buy it from someone else's store.

42:21You can buy it from their store. You can buy it online. You can buy it through social everywhere. And so this concept was like kind of the initial concept, like seven years ago. And then we created this program because like I said before, so many of us are stuck with one stream of revenue or maybe not even our first stream of revenue. And while there are some platforms you can build on, you can get on quickly. The idea here is like scalability. So let's say I fully believe when we teach this in the program that you could be making at least and you should be making at least$2 ,000 a month with the product business.

42:53I don't care what you sell. I don't care what the price point is. which is because I believe it can be that size business. So we get you there first if you're not there. A lot of people are past that. They're already making a couple thousand, 5 ,000, 10 ,000. Like I said, we had a$4 million business joint in there. And then at that point, we're thinking about scaling. So what I want you all to think about is like, what are the, how do I get more eyes on my business? How do I get more customers to know I actually exist? And then how do I sell to them at the exact same time? And so the program teaches the scalability of one main platform, but then adding on additional platforms so you can be like Dome Doc, right?

43:31Or when I talked about Hey Maven's the body inclusive lingerie, she sells direct to consumer. She sells through Instagram, but she also opened a retail shop, right? And so I've seen people go from a couple hundred dollar months or a couple thousand dollar months. And within the first 30 days of being in the program, they've made their money back in more. or I know with Annika, for example, she joined, she had her highest month ever was$1 ,200. She joined, and then she was having$12 ,000 a month. I also have a student that she had a full-time job. She had this really cool idea for hairspray. That's anti-static.

44:07She was trying to sell on her own platform. She's trying to get people out there. She's got lots of products. She joined multi-stream machine in the first 90 days of being in there. She made$31 ,500 off of one product, okay, which is bonkers because we all think we have to make all the things. She quit her job within the first six months. She's gonna make$200 ,000 in the first year. She's like, I've blown my salary out of the water. So there are coaches out there and there are experts out there that teach you one platform only. And if that resonates for you, awesome. But I fully believe, especially when people are trying to build this holistic business that integrates with their life, they have a passion, they have a creativity, They want to solve a problem for their customers.

44:49The idea of being multi-channel. And even though we do teach a little bit of social in there, you can do it all without social. Like everything we teach, like you do not have to dance on Instagram or TikTok. And we will help you get in front of audiences, build your list and do all the things. And you can do it without social too. I love that. I mean, I want my listeners to think about this in the sense of like, when you have multiple streams, whether it's of revenue or multiple channels, it's basically like different levers you can pull. And if you don't have multiple levers in your business that allow you to kind of figure out where is the traffic coming from and how is it converting into actual sales and how is that sales turning into profits?

45:28This is a really great wake up call of like, this needs to be on your to-do list, especially as you enter into the new year to figure out how to expand and increase the amount of levers in your business so that if anything changes, if any platform shift, you're not out. You're not down and out. In fact, you're just transitioning the way that you're moving through your business. And we've taught this for so many years on just different platforms of like, you don't own anything. So your stake in there is still valuable, but you have to understand the bigger picture. And I think what you're teaching, Jacqueline, is the bigger picture, especially for people curious about product-based businesses or established product-based businesses.

46:09Absolutely. I mean, I've seen lives transformed. it's insane right like i'm sure when you started yours too i i didn't know about the impact we would have and the impact we would have on you know families and and the thing that they've been able to do is they're not burning out they're learning how to build a sustainable business and multiple revenue streams right and so it's worked and what's amazing is we proved it worked during the pandemic when things were weird yeah and so we saw businesses made i mean we just helped a pacifier company, pacifiers, right? They hit a million dollars within the first 10 months of starting their business using what we teach in the program.

46:49And it's like a sister, you know, and so it's a sister duo and they had had, you know, they've been building it. They had had this business for seven years before they found us. And that's what happened within 10 months. And I want everyone to hear like, I'd love for you all to have million dollar businesses, but you have your foot on the gas. You choose what size business you want to have and what's most aligned. But I know that we can help you turn your passion into a paycheck, right? And become a profitable business. Like that is the key word to everything here. Yes, I love that. Where can people find out more about you, about the Product Boss and about MultiStream Machine?

47:26Amazing. So we are at the Product Boss everywhere you follow. And you can also listen to our show. So just kind of hop over, search the product boss and follow our show so you can get more info. And then we're going to have a link to the product boss.com slash gold digger. And then you can find out more about multi-stream machine there. And we're going to have a special offer for all of our gold digger listeners. So there's going to be$500 off with a normal investment into the program. If you decide to come on in for that, because my entire life's mission has been to make sure that women especially can make their own money.

48:02so that they can have opportunities, they can have options and then make these opportunities that we'd never feel stuck. And so I know that this program is the thing. If you have a physical product-based business, if you wanna start one, even if you are a service-based and you wanna launch product, because I want to overcome those like roadblocks. I want you to do this faster and I do not want you to lose or waste money. So come take a look and I hope that we can support you on this program. It's like the most awesome, amazing group too that we have in there. They're just all about lifting each other up.

48:31So I think you're going to feel right at home. That's amazing. Theproductboss.com slash gold digger. Go check it out. I am so excited to have you back on the show. Thank you for coming back on. My wheels are turning for my idea. I don't know what it'll be yet, but you better believe you're going to get a call from me if and when I have one. I just loved this conversation. Thank you so much for coming back on the show, Jacqueline. Thank you for having me. one thing i love about this show is that you get to dictate where we take it and so many of you run incredible product-based businesses and you have a lot of questions as do i and so i love today's conversation with jacqueline the product boss to guide us through this entire conversation if products are something that you're considering or if you already run a product-based business remember theproductboss.com slash gold digger, go save some money and learn how you can diversify where it is that you're showing up so that you can show up in more places and have more lovers to pull in your incredible, beautiful business that you've built.

49:34Thank you so much for listening to another episode of the gold digger podcast until next time, keep on digging your biggest goals. I'm over here giving you a virtual high five because you just finished another episode of the Gold Digger Podcast. Did that go by way too fast for anyone else? If you want more, head over to golddiggerpodcast.com for show notes and all the discount codes from today's sponsors. And if you're looking for a new crew of movers and shakers like you to bounce ideas and ask questions, be sure to join my exclusive community for Gold Diggers on Facebook. The link's waiting for you at golddiggerpodcast.com.