768: The Future of Instagram, Taking Biz Risks, A Quick Health Update & My Coffee Order

0:01Okay, I have been on this ruthless pursuit to purge any clothes that I'm not actually wearing. Like if I haven't reached for it in months, it's got to go. I am trying to be really intentional about what I bring into my closet right now, which means I am only buying pieces that I know I will actually wear and use. Revolve just gets it though. I'm literally wearing my brown Autry sneakers from there right now and my new suede purse. It fits my laptop in it. So it's basically a fancy shoulder bag that works for everything. I love finding pieces like that. Things that look good, but also work hard for my actual life.

0:35Their holiday shop is live right now with all the good stuff. Sparkly party dresses, cozy sets, cute gifts, everything you need for whatever is on your calendar. And it's all in one place, which makes shopping feel way less overwhelming. Whether it's a weekend away, a big night out or a holiday party, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger, shop my edit and take 15 % off your first order with the code gold digger. Fast two day shipping, easy returns. it's literally the only place you need to shop from. That's revolve.com forward slash gold digger to shop by favorites and get 15 % off your first order with the code gold digger offer available for a limited time.

1:15So happy shopping. Nowadays, I am constantly learning. I'm probably learning more at this stage of my life than I did when I was 18 or 22. But I think that I am more engaged in learning because the things that I'm learning are the things that I'm seeking out and investing in very specifically. Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers, and helping you to navigate both the messy and the magical seasons of this thing called life. I'm a small town mama who took a$300 camera, grew a successful photo biz, and now I work from home and run a seven figure online business.

1:52I teach you the tried and true secrets to building a career you adore. Shy away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop shop for happy hour with a gal pal mixed with business school. Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged while you learn. This is the Gold Digger podcast. It is time for an Ask Me Anything episode today. And we're going in a bunch of different directions. When I asked you what you were curious about, what you wanted to ask me, the questions were amazing.

2:26From how to schedule your day to delegating the right tasks in business, in life, to my favorite snacks, how to get into a health routine, and the perfect recipe for a homemade latte. We are going in a bunch of different directions, but I hope that it's going to be a fun ride. This episode is all about you, my amazing listeners. And honestly, I love doing these episodes. So today we are diving into all the questions you have about life and business and basically everything in between. Thank you so much to those of you who sent in questions, your curiosity, and your engagement. It means the world to me, and it makes these episodes super special.

3:03The questions from this episode today come from our Gold Digger Podcast Insiders Facebook group and our Gold Digger Podcast Instagram page. These are both really great places to hang out if you want to connect with other people just like you in the pursuit of their biggest goals. We have a community of over 300 ,000 people just like you, listeners of this show, side hustlers, entrepreneurs, mothers. There are so many people that are waiting to connect with you. So if you are not a part of our community at large, take a minute, go to the show notes or the show description. We've linked up the Facebook group and our Instagram page for you to join in on the fun.

3:40And without further ado, let's dive on in to all the questions you have for me. okay real talk are skinny jeans out or are they in my friends and i continue to have this debate and it just goes to show that trends come and go and come back again and the same goes for marketing strategies like who can even keep up luckily hubspot makes it their job to keep marketers on trend and on track to hit their goals their 2024 state of marketing report is an all-in-one guide for everything happening this year and how marketers can best approach it all hubspot surveyed more than 1400 marketing pros across the world and curated the top trends are thinking about.

4:18Sure, there's AI, but there's honestly so much more. The report covers everything from increasing awareness and engagement to ensuring privacy and boosting efficiency and growth. This report will give you all the info you need to shape your strategy for the year and keep on winning into next year. So friend, do not get caught hopping on an old trend. Visit hubspot.com slash state of Marketing to get your free copy of the report today. That's hubspot.com slash state of marketing. Buckle up and here we go. So the first question comes from kind organizing on Instagram. She says, how do you schedule your day as an ADHD business owner and a mom?

4:56So last week's episode, if you haven't listened to it yet, go listen to it. It is all about batch working strategies. And I talk about having themed days, and this has been so transformative for me. So usually the first part of my day is dedicated to straight up momhood, making breakfast, getting kids dressed, doing hair, getting them out the door. And then my day begins once they leave to bring Coco to school. And then oftentimes I'll take a break around noon and I'll help put Quinn down for her nap. And then I am either watching a monitor or just like available to jump in so that Drew can have a little bit of time to himself.

5:34And then generally speaking, they get home around 4pm and then I'm on mom mode until the kids go to bed at seven. So that's kind of how the day is broken up. When it comes to work, batch working has been the best blessing for my busy brain so that I can try to stay more one track minded because my tendency is to context switch to feel like I'm staying super busy. But when I'm doing that, when I'm constantly switching tasks or having a million tabs open and not really clear on what I need to get done, those are the days where I feel like I worked all day, but I didn't actually accomplish anything.

6:09And so this year I've been really trying to honor rhythms to try to stack my days when my energy is the highest and kind of leave a little bit of bandwidth and wiggle room for the afternoon and really just be conscious of like, what is my dream day? What does that rhythm look like? How can I honor that? That does not mean that every day is perfect. Recently we had like an entire week of snow days so that both kids were home, no childcare, juggling everything, like trying to work it out. And so there has to be this level of flexibility. And I often have to remind myself the reason why I love entrepreneurship and pursued it in the first place was for freedom and flexibility.

6:47And so just trying to remain nimble and open as much as I possibly can so that I can try to juggle both. One thing that I am working on a little minute breather before transitioning from work into motherhood. Oftentimes I will work until the very last minute, slam down my laptop and then go and be with the kids. And when I do that, my brain is still in work mode and I have a really hard time detaching that. And so I've been trying to get into this practice of like just taking a minute to ground myself to kind of close off all the brain tabs of the workday and scoot into motherhood. And then the final thing that's been so helpful for us is we have this box that is in our pantry and that's where our phones go and it tracks how much time our phone is in the box.

7:34So it's like gamified for not being on your phone. And Drew and I have a rule that like, we are not on our phone in front of our kids as much as possible. And so generally speaking, like when the workday is done, my phone goes into the box. I don't take it out until after the kids are in bed. That just helps for me to stay more present with them and just be like more in their world. So definitely not perfect. Still learning a lot about my brain and trying to honor the rhythms and this season of life. Okay. Next question is Derica Buckner on Facebook said, what was the biggest risk you took in your business that paid off other than starting your photography business and then pivoting?

8:13Okay. Right away, when I get asked this question, this is what I think about. So one of the greatest risks I took was joining a mastermind. And it wasn't just a small mastermind. It was a very high ticket mastermind. And what was super interesting and what I'm really grateful for is one, I made this huge investment on myself. I believe it was like$20 ,000, which was a ton of money at that time for us. But I also put myself in a room with people that were doing very different things than I was. And so it could have been really easy for me to try to join a photography mastermind and be with other photographers because that's where I was in my career.

8:51But I joined a mastermind that totally stretched me. It was with people who had podcasts and YouTube channels and courses and memberships and masterminds of their own. And so when I think about that investment, I remember being really nervous, but also feeling really sure. And one thing that I've learned about myself over the years is when I make a large investment in myself or in my business, I am dead set on proving that it was a worthy investment. So I am all in, I will participate in every single facet of it. I will take action and implement. And so joining that mastermind was probably one of the biggest risks.

9:27I remember writing out the initial check and Drew thought that was the total amount. And that was like the deposit. And I remember thinking, okay, I got to like, after this first meetup, I've got to like apply what I'm learning to earn this money back to really prove like that this was smart. And I did that. And then some and the connections I made in that mastermind have totally changed my life. And they're still friends I have to this day years and years and years later. So that was probably my first really big investment in myself and in my own development and growth. The next question is from Julia Ducca five on Instagram.

10:03And she says, What's your opinion on college versus experience versus certifications? I feel like this is a juicy one. And I'm going to try to answer this as best as I can. So I've actually had to think about this a lot, specifically in setting aside money for my daughter's futures. And there are different savings plans that you can put aside money for your children for college or university. And I really had to pause and ask myself, like, what if my kids don't want to go to college. And I will say that I think college is amazing, not only to get a degree, but I also just think that that's such formative years in your life.

10:46And when I think about college, I think about figuring out how to be on my own and having to be accountable and showing up to class and practice. Cause I was on the diving team. I met drew there. I met some of my best friends there. I joined Bible studies. Like there's just a lot of really formative things that happened in those four years beyond the learning. And obviously the learning is so valuable. And so I definitely think college is super powerful, but when I look at it, I think it's really powerful for that stage of life. So for those years, if I were at my current age and having to make a decision, do I go to college or do I get a certificate or get experience?

11:28I would choose the latter two options because I'm not necessarily going to college for those experiences per se. And so nowadays, I am constantly learning. I'm probably learning more at this stage of my life than I did when I was 18 or 22. But I think that I am more engaged in learning because the things that I'm learning are the things that I'm seeking out and investing in very specifically. And so again, I think college is powerful. I have nothing against it, but I honestly think that I like it even more just for the experience of it and for what you learn about yourself in that setting later on in life when you're different in your career or you're pivoting or things like that.

12:14I think there are so many different ways that you can learn. And for me, the best ways I've learned online courses, masterminds, mentorship, investing in those types of things. And that's where I think you get the opportunity to turn decades into days when you get to invest and learn systems and things from other people that can save you time, money, energy, and frustration. So that's my opinion. If my children want to go to college, I will absolutely support that. If they don't want to go to college, I definitely want them to have a very solid and thought out plan of how they are going to navigate those years outside of high school.

12:53That's just my thought. And guess what? It's probably going to change. My kids are five and two. So I'm going to guess that this thought might change. Okay. Tricia Lancaster on Facebook says, as a mom, a wife, an entrepreneur, what tasks and chores will you not do ever? And that you make sure you delegate. So I don't think there's anything that I'm above doing. I mean, I was out shoveling snow and using our leaf blower to blow off our patio when we got our recent huge snowfall. So there's like nothing in my life that I feel like I'm above because at some point or another, I've done basically everything.

13:29I will say, so we have amazing house cleaners that come every other week. And that is such a blessing for us. I love them. I love them as people. And it just really helps like freshen the house up. We are very, very neat and tidy people. A lot of times people will like show better house and they'll be like, wait, like, did you know we were coming? Like, we're just, we like to have things very clean and calm within our house. The house cleaners are huge. I am a person where like, I would way rather outsource like snow removal or sometimes even yard work, but Drew enjoys doing those things. So I have to like, let that go.

14:07Yeah, that's really it. One thing that's been so amazing is that we have a part-time nanny who comes for about six hours, two days a week. And when Quinn naps, she does our laundry. Having help with laundry has been such a game changer. Oh my gosh, that's been amazing. And that's really it. I feel like I do most of the normal things, but having those like extra support things have been amazing. I am just someone where I look at my time as money. And so most of the time, it would make sense to outsource basically anything, in my opinion, so that I could either be working or with my kids. But sometimes I realize there's joy in the slowing down and doing things.

14:47And I'm learning that a lot through my sourdough bread experiment that I'm doing right now. I'm just learning that good things take time. So I'm learning all that. Felicia G asks, What is the best part and the hardest part of this stage of motherhood for you? Okay, so my kids are five and two. And this is honestly such an amazing time. I feel like I cry. I love this stage of motherhood so much. I don't know why I'm so emotional. They are just amazing girls like they are so independent and joyful and fun and they love each other. And I don't know. There's just been so many experiences lately where I feel like Drew and I look at each other and we're like, we're out of the weeds in so many ways.

15:36It's just amazing to watch them come into their own. And they're so individual. And I love them for that. Like, I love how they're so uniquely themselves. And there's so many little moments. Like recently, I took Coco to the dentist and I didn't realize mine and her appointments were at the same exact time. And so she had brought books along and all of a sudden they come back and call her name and she had to go back by herself. And I could hear her talking to the hygienist and talking to the dentist with confidence as a five-year-old. And like just a few years ago, she wouldn't even leave the room without me.

16:10And like seeing just like that independence and that confidence is so beautiful. The other day we were at our lake house and she said like, mom and dad, I'm going to go play outside. And like, we both looked at each other and we're like, we trust her. She's good. And so it's just hitting a different stage. And then Quinn is like so easygoing, go with the flow. She's hilarious. She's two and she talks in complete sentences. She is such a good communicator. And I love it because she's starting to assert herself more because for the first two years of her life, she's just literally gone with the flow, but she's asserting herself more.

16:44And I like love that too. She's just this like strong, confident little girl. She's so great. The hardest part I will say is that my kids are more conscious of if I'm working or not. So it's cute because they'll say like, mom, you got to go to work. And I'm like, yep, got to get work done. And like, they're okay with it. But I feel like I am very conscious of like, I want them to know, like, I'm always available for them and things like that. And honestly, I'm working rather part time right now. But there is still that mom guilt of just different things that pop into my brain of like, I should be doing more.

17:18I should be with them more. I should do this. And it's like, okay, I'm working very part-time. They're always with a parent basically. And so that has just been the thing that's always ongoing. And the only way that I can really combat that and continue to combat that is just being very grounded in what I'm doing is what I'm meant to be doing right now in this moment. So right now I'm working. I am meant to be working. This is where I'm most powerful when I'm with them in an hour, that is going to be the most powerful decision at that time. And I actually love that they're seeing me in this stage, you know, going to a sourdough bread making class with my mom and just like doing things for myself as well, because I want them to see that like when they are older and grown up, like they can have passions to outside of motherhood.

18:02Okay. Hannah Michelson one says, what's your favorite coffee order or how do you make it at home? So I actually only like drinking my own coffee, how I make it. And I'm very particular. And so now when I go to a coffee shop, I just don't love it. There's only one place in the whole world that I love more than my own coffee. And it's a place called Kaleidoscope in Scottsdale. And they make the best nootropic coffee in the world. I crave it. Drew gets mad at me because I want to go every single day when we're in Arizona. But I have been making my own homemade cashew milk every single week for two months.

18:39It's so easy to do. And it is so delicious with your lattes. So over COVID, we bought an espresso and then we got the little milk frother and I make my own homemade cashew milk on Mondays. And then I have it for all week and I make a little cashew milk latte with some honey and sometimes some cinnamon on top. It's so delicious, but cashew milk is so creamy and it's delicious and it's really easy to make. And it's fun to make something on your own. I don't know who I'm becoming, but that is my favorite coffee order. And then sometimes in the afternoon, I'll make a second cup and I'll just do a Keurig.

19:14And then I'll add in the Four Sigmatic creamer. They have this really good creamer that has like nootropics in it. And I'll also do a little scoop of collagen in it. And so oftentimes I have two coffees a day, but I love making them for myself. I love them at home. Whenever I have a latte out and about, it tastes so sugary to me. I don't love it. So interesting. It's time for Cyber Monday, Dell Technologies biggest sale of the year. You'll find the lowest prices of the year on select Dell PCs like the Dell 16 Plus with Intel Core Ultra processors. And with built-in advanced AI features, it's the PC that helps you do more faster.

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20:31That's dell.com slash deals.

20:39Okay, I have been on this ruthless pursuit to purge any clothes that I'm not actually wearing. Like, if I haven't reached for it in months, it's gotta go. I am trying to be really intentional about what I bring into my closet right now, which means I am only buying pieces that I know I will actually wear and use. Revolve just gets it though. I'm literally wearing my brown Autry sneakers from there right now and my new suede purse. It fits my laptop in it, so it's basically a fancy shoulder bag that works for everything. I love finding pieces like that. Things that look good, but also work hard for my actual life.

21:13Their holiday shop is live right now with all the good stuff. Sparkly party dresses, cozy sets, cute gifts, everything you need for whatever is on your calendar. And it's all in one place, which makes shopping feel way less overwhelming. Whether it's a weekend away, a big night out, or a holiday party, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger, shop my edit and take 15 % off your first order with the code gold digger. Fast two day shipping, easy returns. It's literally the only place you need to shop from. That's revolve.com forward slash gold digger to shop my favorites and get 15 % off your first order with the code gold digger.

21:51Offer available for a limited time. So happy shopping. Okay. Joanna Newkirk on Facebook says, is it possible to build an affiliate business using Pinterest only? I'm interested in a business that will generate an extra income. Okay. So let's answer this question. So to build an affiliate marketing business only on Pinterest, yes, it is possible, but it's not necessarily what I'd recommend. So we love affiliate marketing. We drive seven figures of revenue in affiliate revenue every single year. Affiliate marketing is huge for us and we love it. We love talking about things that we love. So easy to do.

22:31When it comes to Pinterest, the goal of Pinterest is to connect people with what they're searching for. So if you were to just run a straight up affiliate business where you are literally just linking your pins to affiliate links, it probably wouldn't do great. You might get a little bit of revenue, but it's not like you're creating a true customer or a fan. How we use Pinterest for affiliate marketing is we create amazing resources about topics that people might be searching about, like five non-toxic skincare products you need to have, or our favorite email marketing software. Then when people click on the pin, it takes them to our blog where we actually explain, here's why we love this.

23:11Here's my own story. Here was my transformation. Here's what I've learned about this with the affiliate links baked into the content. So you could totally have an affiliate marketing business on Pinterest, but you need to understand that Pinterest is a search engine. And when you upload a pin, you can connect it to any URL. It would be so much smarter to connect it to a URL that you own and can control like a website or a blog so that you can capture that person's attention. Cause if they like what you've got for one post, they might like what you've got in the future. When you capture them for your email list, then you can be in touch with them.

23:46And they're not just a one and done customer where you're collecting a small affiliate commission, but there's someone who ongoing checks their email or stays in touch with you and trust your recommendations for future things. So yes, you can run an affiliate marketing only on Pinterest using that as a platform, but you have to think through how are you creating content around those affiliate products so that you are selling them in a meaningful way and not just linking to someone else's shop or an external place. And then also how are you capturing that person's information so that you can have more of a lifetime value with that person instead of just a one and done transaction.

24:21I hope that makes sense. If you want to learn more about Pinterest and kind of understand the strategy and how it works, you can go to my free training. It shows you how to 20 extra traffic in under an hour a week without paying for ads. You can have to teachmetopin.com. That's teachmetopin.com and sign up for that masterclass. And that might help break it down how it all works a little bit better. Okay. Woods and Ivory says, what is your favorite gluten-free snack? Oh my gosh, this is such a good question. I love, okay, this is kind of a Minnesota one. Hopefully other people know what I'm talking about.