771: A Step-by-Step Guide: Transform Your Wealth, Body + Life with Manifestation Expert Mimi Bouchard

0:01Okay, I have been on this ruthless pursuit to purge any clothes that I'm not actually wearing. Like if I haven't reached for it in months, it's got to go. I am trying to be really intentional about what I bring into my closet right now, which means I am only buying pieces that I know I will actually wear and use. Revolve just gets it though. I'm literally wearing my brown Autry sneakers from there right now and my new suede purse. It fits my laptop in it. So it's basically a fancy shoulder bag that works for everything. I love finding pieces like that. Things that look good, but also work hard for my actual life.

0:35Their holiday shop is live right now with all the good stuff. Sparkly party dresses, cozy sets, cute gifts, everything you need for whatever is on your calendar. And it's all in one place, which makes shopping feel way less overwhelming. Whether it's a weekend away, a big night out or a holiday party, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger, shop my edit and take 15 % off your first order with the code gold digger. Fast two day shipping, easy returns. it's literally the only place you need to shop from. That's revolve.com forward slash gold digger to shop by favorites and get 15 % off your first order with the code gold digger offer available for a limited time.

1:15So happy shopping. It's the most exciting thing in the world to have this belief system of I'm 100 % responsible for my life. I can create whatever I desire. It's exciting. You live life in a different way when you feel this aliveness. Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers, and helping you to navigate both the messy and the magical seasons of this thing called life. I'm a small town mama who took a$300 camera, grew a successful photo biz, and now I work from home and run a seven figure online business. I teach you the tried and true secrets to building a career you adore.

1:55Shy away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop shop for happy hour with a gal pal mixed with business school. Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged while you learn. This is the Gold Digger Podcast. Is manifestation real? Well, science says it is. And my guest today is about to walk us through exactly how to activate the part of our brains that will allow us to transform our wealth, body and life using manifestation. Mimi Bouchard is an entrepreneurial trailblazer who defied convention by making radical changes to pursue her vision of creating a new type of audio called activations.

2:36They're offered on her top rated app called Superhuman. Hailing is one of the OG personal development bloggers for almost a decade. Mimi has accumulated over 250 ,000 followers across her social media platforms and is the host of the highly successful Mimi podcast with her journey to success resonating deeply with her audience. superhuman her groundbreaking luxury motivational audio app was founded just two years ago it has quietly amassed tens of thousands of subscribers myself included and made millions in yearly revenue including high profile devotees like miranda kerr it has changed the way that we think about meditation designed to fit seamlessly into daily life superhuman is a functional audio app designed to help subscribers make the most of moments every day to live the life they've I was imagined.

3:27I am personally obsessed with this app. And if you keep listening to the episode, you can experience some of the content that's on it and also take advantage of an insane offer that is just for our listeners. At just 27 years old, Mimi has become a new pragmatic, motivational voice for women globally, earning comparisons to my friend Mel Robbins for her no-nonsense advice and measurable results. I cannot wait for you to hear her insights on developing new neural pathways to achieve your goals, her two-step formula to transformation, and how you can use activations to manifest your dream life. This episode is so powerful.

4:03Mimi, welcome to the Goal Digger Podcast. Finding a service solution that helps you better connect with customers and keep them happy can feel impossible. Like trying to remember the name of that girl you just met at a networking event. was it Mia or Leah? Or could it be Sophia? Yeah, that kind of impossible. HubSpot's all-new service hub can help. Well, with the service solution part, at least. It brings service and success together on one powerful platform for the first time ever. Between an AI-powered help desk and an AI chatbot that handles frontline tickets fast, you can scale, support, and drive retention and revenue.

4:42Plus, it comes with a customer success workspace that helps reps anticipate customer needs. With a full 360 view of every customer, your go-to-market team can keep a pulse on accounts before ever trying to upsell or cross-sell. And you know what that means? Better service and happier customers at every stage of their journey. Visit hubspot.com slash service to do more for your customers today. That's hubspot.com slash service. So today's guest on the podcast has been living rent-free in my brain and been a part of my everyday life. And it's so cool to actually get to have a conversation. So first, just Mimi, welcome to the podcast.

5:25Thank you so much for having me, Jenna. I am honored that I've been living in your mind. Oh, so one of the things that I love to talk about and one of the taglines for me and what I do is like where the woo meets the work. And a lot of times when I start to talk about this, I am met with skeptics. I think anyone listening might've been a manifestation skeptic at some point of their life, or maybe they are one today. And so what is something about manifestation that people get wrong, or maybe they wrongly assume? Let's start there. Such a great question. And by the way, so was I, I was a manifestation skeptic and I've always lent more on the pragmatic science-based side.

6:08The biggest misconception people have with manifestation is that you just have to do the vision board and see with your eyes and think with your brain to visualize, to manifest. It doesn't work that way. You need to feel it in your body. You need to feel the energy of your future that you desire physically in your body to then help your brain change its own self-image and to then attract what you want in your life. So I talk about self-image psychology a lot, and that's really the science behind this, well, part of the science behind this. And when you feel something inside of you, that is the best, best way to be magnetic towards what you want.

6:53You can't just think it. You can't just see the convertible on your vision board and be like, all right, I did the vision board. Why aren't my manifestations coming true? It's like you need to feel it because when you feel it, you will naturally take action. You will naturally change your self-image and adjust that self-image to match your future self. I always say, Jenna, to get what you want in life, you must first become the kind of person that has it. You can't just think it into existence. You need to become it because when you become it and when you feel it, that's how you actually do the thing.

7:24Yes. Oh, my gosh. I couldn't agree more. And I think you make such a good point. people get like so fixated of like, oh, you just make the vision board and then the vision happens. And it's like, if you start to feel it, then you naturally start to work towards it. Right. It's not just saying these things will just come to you. You almost move towards them. And I think that it's a really powerful distinction. And it also will make sense to the people who are more logic based and like trying to think of like, well, what is the science? Now, you have had a really interesting story. You've lived a very different life.

8:00Tell me a little bit about how you kind of made this transformation and what was the biggest thing that truly did help you transform your life from where you were to where you are today? Yes, absolutely. So about a decade ago, I was in a completely different place in my life. I was lost. I was extremely depressed and low. I had$8 in my bank account. I was working four jobs, trying to make my first entrepreneurial venture work. I was in a very, very low point physically. My body, I did not feel healthy. I was struggling with binge eating. I had eating disorders. I had a really hard time back then.

8:40And then I discovered personal development. And then the story obviously continues for almost 10 years now at this point. But truly looking from a bird's eye view, my transformation was a complete 180. I went from$8 in my bank account to now owning a company worth tens and tens of millions of dollars. And that's completely self-made. I went from hating my body and feeling very uncomfortable, being a bit heavier and just not feeling aligned with myself and struggling with these disordered eating patterns to now living in a body that I absolutely love and adore and treat with so much respect while being able to intuitively eat whatever I want and not think about food all day.

9:20I went from being very lonely and having quite low quality relationships to now I'm getting married to the love of my life and I have the most deep, beautiful relationships around me. I went from a life of feeling very confused, very unfulfilled, very much so like a victim to now living a life where I know whatever I desire I can create. I feel so deeply confident and so aligned with the best version of myself. Every area in my life has changed and it didn't come immediately. My journey has had so many ups and downs. It was not a linear path, but I can tell you the things that have actually helped that transformation happen.

10:00And I had to hack the system a little bit, Jenna, because I was trying when I first got into personal development, I was trying everything, all the books, all the mentors, all the, you know, Tony Robbins of the world were telling me to do and it helped. It definitely did. but it all felt so confusing. It all felt so just like there was too many things to do. I had to wake up at 5am. I had to do the cold punch. I had to do the meditation. I had to do the, you know, and it was just so much. And I felt like a failure constantly because I just, you know, couldn't stick to a lot of these things. And I, and it would just be this loop of me trying and me kind of succeeding and then going back three steps.

10:37So the biggest thing, the best tool, and this kind of shadows what I was saying earlier about becoming the type of person that has what you want. The best tool that I learned to do to create this dream life was teaching myself how to act as if I was already who I wanted to be in everyday moments. So not sitting down to meditate with my eyes closed and then opening them up and being the same person that I was 20 minutes before. It was genuinely training myself to be my future self in everyday moments. And this is a lot easier than you think. And this kind of led me to creating activations, which is a new type of audio that is designed to help you transform into your future self in everyday moments.

11:21And we can talk more about that later, but that's really how I created this new type of audio. It's like visualization mixed with motivational guidance, mixed with most epic cinematic music that our audio engineer has put together with activations. and how I created this, it was about six years ago. So four years into my journey, I was, you know, advancing a little bit. I was really into personal development. Certain things were, were evolving for sure at a slow pace. And then I told myself, okay, Mimi, I need to start meditating because that's what all these experts are telling me to do. Meditating is amazing.

11:56They say you have to do it. It's part of this routine. I tried, I couldn't stick to it. I found it so boring. I just didn't understand how closing my eyes and thinking about nothing would help me reach all of my goals. And I wanted to feel different. I wanted an audio that could invigorate me, make me excited. I didn't need something to calm me down. I wanted to go after my dreams with vigor, with energy. So intuitively, and this is when I was living in my 200 square foot studio apartment in London at the time. I had moved to London in my late teens. I'm just on a whim with like no money in my bank.

12:32I was like, let's go create a new life Mimi. And I was sitting in my studio apartment and I was just like, well, I want to visualize and I don't really like meditating. And I'm just not the kind of person that could sit down and think about nothing. So intuitively, I took out my phone and I opened the voice memo app on my phone and I just started recording me talking, whether it was affirmations or visualizations, just me talking about my future your life, the life I wanted. I would say things like, you know, having a million dollars in my bank account feels so good. I feel so grounded. I feel so safe.

13:04I feel so blessed. I'm so grateful for the partner that I have. I described him. He is tall, brown hair, hazel eyes. He loves me. He's British because I loved British guys. Thank God I moved to London. There are a lot of them there. And I just described the relationship I wanted, the business I wanted, the money, the financial freedom I wanted. Because Jenna, I came from a household of two struggling artists that loved me to death but did not have money. And there was always fights in the household around money. There was some serious money issues, bankruptcies. We were always struggling. And my family always put so much stress around that topic of money.

13:46And I felt very unsafe and unsecure with financial abundance back then. So that was one of the main things I wanted to create in my life. So I created these audios and I didn't, I didn't know what to call them. I would just listen to them while I was cooking breakfast in the morning, while I was walking to the bus stop to get to work, while I was cleaning my room, while I was doing the dishes, just in everyday moments. Like I just would listen to it instead of a podcast or instead of music. Like it's just, it was when I wanted to feel like I was, you know, excited about my future. It's when I wanted to embody the energy of my future self.

14:18I would listen to these audios and after a few weeks, I'd get bored of an audio and then I'd create a new one. And then I was like, how do I even make this better? So at the time, around six years ago, I had my own podcast. So I took out my podcast microphone and I would record them higher quality. And then on GarageBand, I would get inspiring music that would like really amp me up and make me feel amazing and alive. And then I'd add that to it. And then, you know, I started just creating all of these audios that I'd listened to. And I'm going to tell you something so honest right now, Jenna. When I started doing this consistently, the trajectory of my life completely changed.

14:53OK, I would have to create new ones every week and I'd have to add different music to keep myself like, you know, you get bored of it after a while. And I just I did it and I stayed consistent. And then things started changing. I started getting these amazing ideas for businesses to start. I started meeting. Well, I met my now fiance the day after I recorded the one describing him, which is kind of a crazy story. and then just everything in my life started getting better and better. I started feeling like me. I wasn't doing the vision boards anymore. This was the one consistent personal development habit that I had and it changed my life.

15:26So, you know, fast forward a few years and I ended up creating Superhuman, an app that has these activations is what I came up with to call these audios. They're not meditation. Meditation is meant to clear your mind and calm you. You know, activations are meant to invigorate you to become your future self. So then I created activations and it's been almost three years now and the company has grown an insane amount. Honestly, mostly through word of mouth. We've just started doing paid marketing and we can talk about the business side if you want because I know that's your thing. But we only really started paid marketing about two months ago.

16:01The business has been around almost three years and we've grown to tens and tens of thousands of subscribers. And it's been people telling people, someone telling their sister, their mom, their cousin about this app that's really changing their lives. We see success stories every day. And it's because we're hacking the system. We are not asking you to carve out 20 minutes out of your morning to do this thing that you don't even enjoy really doing. We're just telling you to habit stack this and listen to these inspiring motivational activations in everyday moments. And there is so much science to prove why this is so transformative.

16:36And I can get into that if you want. You know, it's just like the Pavlov dog theory. Pavlov rings the bell, the dog salivates. If you're listening to a walking activation every single morning when you're walking to work, soon enough, you don't even need it to feel wealthy, confident, inspired, motivated, clear. It's the most amazing hack that I've ever found with manifestation, with visualization. You pair that with feeling it in your body. feeling how it feels to be financially successful, to be in love with life, to have crazy opportunities coming your way, your whole life is going to change.

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18:15Okay, I have been on this ruthless pursuit to purge any clothes that I'm not actually wearing. Like, if I haven't reached for it in months, it's gotta go. I am trying to be really intentional about what I bring into my closet right now, which means I am only buying pieces that I know I will actually wear and use. Revolve just gets it though. I'm literally wearing my brown Autry sneakers from there right now and my new suede purse. It fits my laptop in it. So it's basically a fancy shoulder bag that works for everything. I love finding pieces like that. Things that look good, but also work hard for my actual life.

18:49Their holiday shop is live right now with all the good stuff. Sparkly party dresses, cozy sets, cute gifts, everything you need for whatever is on your calendar. And it's all in one place, which makes shopping feel way less overwhelming. Whether it's a weekend away, a big night out, or a holiday party, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger, shop my edit and take 15 % off your first order with the code gold digger. Fast two-day shipping, easy returns. It's literally the only place you need to shop from. That's revolve.com forward slash gold digger to shop by favorites and get 15 % off your first order with the code gold digger offer available for a limited time.

19:30So happy shopping. So word of mouth is so powerful. My sister has been loving and using superhuman for a very long time. And what was so intriguing to me about it was how you actually incorporate it into our lives. And I think that with so many of the personal development things that are amazing, right? Like they all serve their own place in the way of helping us become better people. So many of us are like, I'm already maxed out. Like I can't add another thing to my plate. And one thing that was so interesting to me about how you set this up, and I knew that there was strategy in it, but honestly, it was smart because people are actually going to use it is that you created these activations that are a minute long, three minutes long to do while you do your skincare, while you wind down for the evening, while you wash dishes.

20:22And it's literally like, welcome me and the voice and your own voice into this moment that you are going to do regardless of if you do anything. And I told you even this morning, I was getting ready for a full day of interviews. And a lot of times I'm like, I don't need other voices, like extra chatter in my life. Like I need to come back to myself. And so as I was getting ready today, I was playing in activation and superhuman and which one did you do? Well, I did the newest one. It was the cinematic. Let me pull it up. I'll read it to you. So, you know, now everyone, Jenna, I'd actually love on air because I haven't even asked you yet.

21:00I would actually love to know like your honest opinion because you've started using the app a few weeks ago. Yeah. What do you think about activation? Okay. Well, I love them. So I was listening to the grounding and powerful positivity, Feel powerful and re-energize yourself with positivity. You can literally see where I was at. And so I love it. And it's so interesting because I, like you, had a very similar experience with meditation in that I have ADHD and trying to not think about things is impossible. And so I have had good experiences with meditation in just noticing my thoughts and paying attention to them.

21:37I think that's step one for many people. Step two would be to activate, right? Once you start noticing your thoughts, you can start to see gaps of where your thinking is off or where you are not even in alignment with who you want to become. And I think you've hit that on its head with these activations. And so it's like in this world where we don't even give ourselves time for ourselves, if we don't even know what thought loops we're on, we can't disrupt them. You are disrupting them with the activations because all of a sudden you hear this voice that says like, I have what I want. I feel alive and vibrant and powerful.

22:15And it's like the listener has to challenge themselves. Do I feel that way? How do I feel that way? How do I start moving in that way? It's kind of like, have you ever meet me like gone shopping for a new car? And all of a sudden you start seeing the car that you were going to want like everywhere. Cause you're paying attention. Activations make you pay attention. So like when you tell that story about meeting who you're now going to marry, you were just paying attention because you were already envisioning it. He might've walked into your life five days before and you weren't paying attention to it.

22:47And so it makes total sense to me. Okay. You just described the RAS, the reticular activating system and the red car thing. It's like you already hit the nail on the head here. That red car thing, me noticing Ben, my now fiance, that's just because my brain was filtering information in a new way based on the new beliefs and the new information I was feeding my brain. So we all have an RAS in our brains and it essentially acts as a filtration system. Because if we noticed every single piece of information in our environment, our brains would explode. It's way too much information. So what our brain does in a clever way is that it sees what is important to us.

23:29It sees our beliefs and it shows us the information in front of us that is aligned with our beliefs, with what we think about consciously. So this happens with the red car, but it also happens in a very deep way. So if you deeply believe that you are a lucky person, that lucky girl energy trend, you know, that we can talk about that since, you know, I was doing this way long before this trend. But, you know, if you deeply believe that you're a lucky person that has opportunities come to you and you are a magnetic force, guess what's going to happen? You're going to start noticing reasons why that is the case.

24:04You're going to start noticing that person at the party that has that thing you might want to be involved in and then you're going to talk to them. You're going to give off this magnetic energy. People are wanting to be around you when that happens. But on the complete opposite side of the spectrum, Jenna, the same thing remains. If you feel like you are a victim, like the world is against you, like you are not where you need to be and because of external factors, you just are never going to be able to live this certain life, then that's what you're going to notice. You're going to see the rejections as a huge thing in your life that holds you back.

24:38You're going to really hyper-focus on those things that make the story you tell yourself seem true. It's our brains that do this. So think about it this way. if you start to flood your mind with these new beliefs like I am a magnetic abundant person I am meant for big things that one belief that I know I meant for big things changed my entire life yeah it's one belief that I had that I really listened to 10 years ago and it put me on this path I know I meant for big things and I think everyone is in their own you know whatever big means for you. And what's going to happen when you have these beliefs that when you feel abundant, magnetic, like you are just the type of person that dot, dot, dot, that creates your life.