791: Can Pinterest Work for YOUR Business? Hit Play!

24:03I want to be in touch with them, right? A lot of times people aren't willing to make that first step when they're afraid or you're just being exposed. And so the biggest thing is, is that you want to send traffic to places that you own. So with Glow C, you could send it to your website and then have that pop-up there, which you have, where you can collect their information. And that way, if they don't make the purchasing decision on day one, you're still in touch with them. And I think that's so huge. And so it really helps you to think about how you can streamline the process, but then how do you have a plan?

24:31If you think about Instagram, the user experience is filled with friction. So you post this podcast episode, someone has to go to the link in your bio, then they have to choose which platform they're listening on. Once they get to the platform, you have no opportunity to invite them to opt in. If you send them to a blog post that had all the links of listen on Apple podcast, listen on Spotify, listen on YouTube, whatever it is, they choose what they want, but you still of that opportunity to capture that traffic in a meaningful way. Oh, that's so good. I, you don't think of that with the friction of like, yeah, you lose people because people aren't, they're not getting on the app.

25:03Every single click we are losing people. Okay. So when people are hearing you say blogs, they're like, is this something that's on my website? What does that look like? Cause a lot of people don't have blogs anymore or read them. So what does that look like? One of my number one predictions for this year is that blogs are back. Blog is back. I really believe that. You'd like a t-shirt. I think it is. So Here's why. So we've been in such an interesting digital time. And I think that long form content is back. This is long form content. So you're already doing it. But what I think has happened is that we went through this phase where we just wanted immediate results, right?

25:37Have you ever watched a YouTube video and you need like 10 seconds to teach you how to change the cord or the battery on something? It's like a 20 minute long thing and you get no result. Yes. So annoying. People are now figuring that out. And they're like, I want to get a complete thought. I want to listen to this whole podcast episode so that I can really understand this new idea. I don't want just a one minute clip, like an Instagram reel that doesn't actually teach me anything. I want to listen in and understand the whole thing. Got it. Same with blogs. You can really give someone a full picture, like a five paragraph essay about what the topic is.

26:12And so I really believe long form content is back. The other reason why I think it's going to come back is that people are getting really strategic with their search bar. So because of AI and the way that we've been able to use things like chat GBT, we're learning how to get really specific with our asks in what we need. And therefore the search results are going to be much more loaded to people that have been creating content that is long form that answers the bigger questions. And so for a blog, like we use a WordPress blog, I've literally blogged on it for over a decade. We have never not blogged.

26:43So every single week for 11 years I've blogged. I love blogging. I just. So when you say you love blogging, like you were just sitting down and you're like, this is what I want to talk about. Yeah. So I just did like the things I love in Scottsdale and I wrote down all the restaurants. Now we also do a lot of different things of like, what is an email list and why do I need one? And listing that note. So with podcasts, what's really amazing is you already have this content. You could either transcribe this content and it could just live on a blog, or you could do just a quick summary of it with chat GPT.

27:14It could probably be really quickly done. Okay. Um, but that way, then you are more apt to show up in Google and on Pinterest. And so again, it's that keyword idea of people are searching and you want them to find you. And so you are already, if you were going to write an email about this podcast, that email could be the blog, right? So it's like, again, just looking at how you're already spending so much time creating so much content. How can we repurpose it? How can we use what we're already doing and how can we just strategize it just a tiny bit more? That's literally my goal this year. And I know everybody else is probably feeling like me because if you already do it how can we reuse it and a lot of times especially from what you're saying it's like I could train a virtual assistant to do this or we actually have a new hire which I'm so excited about um who I already am thinking oh I'll just give them Jenna's course because you have a course on this which we'll talk about that you go totally in depth right so whoever you are do you kind of talk about like product service-based businesses show them how to use all of it yes okay the best part is though Lori it only takes you two hours to learn this whole system.

28:14Wow. So it's not like this like 10 week long thing. Yeah. I can teach you everything about it in two hours. And I just think, again, like my biggest thing is like, how can we shorten the timeframe to get people results? And I think that gone are the days where we're able to, or willing to do 12 week programs that take up 10 hours a week. Like we just know we're not going to be successful in that. It's really hard for us to follow through all the way on things like that. and so it's like how can we literally like give you the youtube 10 second clip you need to learn this thing so that you can actually get action and so it's not a hard process to learn okay so if you had to pick to be on one platform oh gosh don't i know this is so hard okay but i really want to know if i'm looking at my year yeah right now that's what i'm doing where do i want to invest my energy so we still want to be present on instagram yeah but you really feel like pinterest especially for like a product like mine or podcast.

29:11Oh my gosh, yeah. I mean, okay, so for the product, yes. So tell me about the ROI of everything. Okay, so what does that look like? What I always think about, and I think what's so interesting is like in the business world, we talk about ROI, return on investment. Most of the time people are looking at money, right? So they're like, if I spend this, I will make this. I'm looking at time. So here's the biggest thing to know. So if you are spending, let's say the average entrepreneur is spending eight hours a week on marketing. I would say that the majority of it is going into places that you're not actually connecting to real results.

29:40Interesting. So for me, if I could spend one hour, 20x the amount of traffic that is landing on the pages that I've created with a plan to capture something interesting or important, whether it's a sale or a subscriber, that one hour of time is so worth it. Again, we spend one hour and we get 3 million views a month on Pinterest, on our content. And it is the number one way that we drive traffic to our website. So a lot of times we spend so much money and time on building out these beautiful websites. And then we have this mentality of like, if we build it, they will come. Yeah. We know that's not true.

30:14There has to be a way that that traffic is getting brought to your site. And if you do not want to pay to play, then this is the number one way to do it. The other reason why Pinterest is so powerful is unlike other social media networks, you have to grow a following. And I don't know about you, but it is so hard to grow anything these days on social. It is so impossible. Most people are either declining or they're lucky to stay flat right now. It's really hard to be growing since Pinterest is not social media. It's not a popularity contest. It doesn't matter how many followers you have. It matters how good your keywords are and how good your content is.

30:50And so, so many people are sitting on a vault of content, whether they've blogged for years, whether they've written emails, whether they've posted on Instagram, whether they have a podcast or YouTube channel, you are sitting on hundreds of pins that could very easily be brought onto the platform and be connecting people to work that you've done years ago. That's what's so cool is like some of our top pins are pieces of content that I created years ago that we are doing nothing with, but it has just lived on that platform so long because it's a search engine. Okay. This is really cool to think about because so many of the platforms like Instagram really does, your team might help a little bit, but it really does require you.

31:27because you have to create that content. So it's already created where Pinterest truly could be something that you completely outsource. 100 % outsourced. This excites me. I don't even, so I have an amazing woman on my team who took my course, became a Pinterest strategist, started doing Pinterest strategy for my sister. My sister connected me to her. She now does our strategy and we're just working together on the system because we're just basically passing along what we're learning to everyone else. I don't touch it. I don't log into it. I created a burner Pinterest account for me to pin pretty outfits and things that I want to.

32:02It is a hundred percent outsourceable. And again, one hour. So think if you're paying your VA$30 an hour, you could pay$30 an hour to get the number one traffic generator of people landing on the stuff that you already worked so hard on. Let's talk about one more example. Cause I have a lot of people who are either want to be entrepreneurs or, you know, they start maybe in the coaching industry. How does that convert for them? Do you have some ideas around that for them? Absolutely. So here's what I want everyone to do after you're done listening. Go on to Pinterest and type in your niche or keyword surrounding your business.

32:36You are going to be shocked at how many people who know less than you do, who do not like work at the level that you do, who are super successful on Pinterest. Right. And so it's, it's always, that's always a good thing to see of like, Oh, that person's doing, I can totally do this. So if you are someone in the digital space or coaching or things like that. The number one way that we use Pinterest is to grow our email list. So we're creating opt-ins and freebies and we are uploading pins that are, you know, five ways to grow your email list or five ways to grow your Pinterest or five things to do on Pinterest to be successful.

33:10These are all freebies that require an opt-in, meaning somebody needs to leave their name and email to get it. And so we are uploading them, connecting them to landing pages and growing our email list off of it. And so that is a really great way too, because then it gets people into your ecosystem and gives you time to serve them before you ever go to sell to them. And I think that's so huge. It's like, how are you actually showing up and serving people and providing value before you ever ask for anything else? And so that is the number one way to use Pinterest. And if you type in any marketing topic, anything, you're gonna see that there are already people on Pinterest doing it.

33:42Okay, I love that. That's been so huge for me is to go on the platform. Yes. Not as a consumer of everybody's stuff, but to really observe and learn. That's been one of the biggest changes for me last year is every time I'm on, I'm like, okay, you can go on, but you're gonna be learning something. You're gonna go observe someone. One thing you're gonna love about Pinterest too is that you can do collaborative and group boards. So there is a community aspect there. So like we have a community board where people from our community can upload and then it basically gets exposed to everyone's audiences.

34:13And so there is some really cool things where you can do group boards and collaborative efforts as well to really help fast track your success, which I think is just awesome because like we love community and we love being a part of something. So we could have like a women in business board and all of our friends that are creating awesome content for women in business could be collaborating onto it. And then it's getting exposed to one another's audiences as well. So there's a lot of cool aspects to it that people don't even realize because I think we're so used to planning our wardrobes and recipes and we're not actually thinking strategically about it.

34:45That is so much fun. Yeah. I love that. Yes. Okay. So you are someone who I really, I think I've told you this before, but I really look up to you for your boundaries because I watch you be able to do all of the things that you love. Like you out of, I think anyone that I know is the woman that I look to for going, she's leading the life that she wants to lead because you've been so fierce with your boundaries and also clear on what you want. Yeah. So can you tell, because someone's about to take on Pinterest right now and it's one more thing on their plate. So can you tell me a little bit about how you decide what is important for you and how you say no to the rest?

35:28I'm so good at it. So good. I've been, I've had to fiercely be good at it though. And if you think back to the beginning of my story of when someone else was planning out my life for me, I really recognize that I have to be the visionary of my life, but I don't want to just focus on what I want my life to look like. I want to focus on how I want it to feel. And I know you really connect with that. And for me, when we were going through the process of starting our family, you were literally in my life. I told you the other day, when we were growing our family, we had two miscarriages. And after one of my miscarriages, I was with you like two days later.

36:01And I texted the group just to let everyone know, like, if I'm not myself, This is what I'm going through. You showed up with this gift basket and this superwoman shaker cup that I literally still have to this day that I think of. And I remember in that season of life, I really had this wake up call as a very successful wedding photographer. I was named the top wedding photographer in Wisconsin multiple years in a row. And I was willing to walk away because I had recognized that once again, I had built something that required me to show up to get paid. And I promised myself that as I move forward and hopefully became a mother, which I've been blessed to become a mother times too, is that I wanted a life where I could rest and the business would run.

36:41And building something like that takes a lot of hard work and intention, but it also requires great boundaries. And I think that we live in this society where everything feels so shiny, right? And I think that sometimes things like Instagram can be that shiny object where we get that quick hit of dopamine, but as quickly as it comes, it goes away. And so I have just really lived my life and really built a business where I've asked myself, like, what are things that can run while I rest? And Pinterest is one of those. And that's why I really believe in it is because I think about it and I'm like, if I think of all the precious hours I have in this week and all the things that I want to do in those hours, if I can devote one hour that I don't even personally have to devote to this one thing that will give my content a longer lifespan and let it live on and let it continue to serve, then, oh my gosh, like, why would you not do that?

37:28And I think that for so many of us, we spend so much time creating, but we don't spend enough time promoting. And so we get on this hamster wheel where we're just churning and burning when it comes to content. No wonder we get burnt out, right? We have these huge hearts. We want to make this huge impact, but we also want to live these beautiful lives. And we very quickly find ourselves kind of captive in what we're building because it just requires us to constantly be on and show up. And so I think that what's so interesting, and I really had this realization earlier, Lori, because earlier this year, I was like, I love Pinterest, but like what I really love about Pinterest is that it's a way that we can let our work mean more than just the quick hit that it is.

38:09Let it serve harder than it would if we just did one post and said, oh, nobody was interested and let us get back to our lives. And so all of the things that I do, and while I love marketing so much, I love the fullness of life and I love experiencing it. And I love having this enriched experience of life. And I think it's only possible when you build systems and build boundaries. And so for me, there's this line in my book and it's boundaries don't keep things and people out of our lives. They keep us in our lives. Boundaries are like these lines around our sacred. And so I had to really reframe that because like we're Midwest girls, like we're yes girls, right?

38:46We want to make everybody happy. We want to be liked by everyone. We want to be understood. And I really had to recognize that every single time I was saying yes. And you say this all the time to someone else. I was saying no to like what really matters. And Marie Forleo says like, there's always time for what matters most. And I think that most of us, when you hold the mirror up to our days, we're like, is this what matters most? Like, is this what I say matters most? And so for me, boundaries have been these beautiful reminders, not only for myself, but for the people who receive the boundaries to recognize that it's okay to say no to things and that you're protecting your sacred.

39:21And I think that people have a lot of respect for that when they see it in motion. It's taught me so much because I have been, along with multiple people, but being on the other side of the boundary, like you're a great friend and you have said no to me. And I fully respect that. And in all honesty, I know what this does for your life too. It keeps the people who respect you and truly honor that relationship in. And I've seen that in my life yes the people that i know that i can say no to yeah they're they're still my friends the one who the ones who have gotten offended or they're upset like i can't believe you wouldn't say yes to whatever i'm like great because i don't want i can't have them in my life anyway because it doesn't it takes away time from like you said the sacred so it's been challenging yes but it's also been like the now for the first couple years the last two years i can honestly tell you that I look around at my friendships and they are the people that I want to be in rocking chairs with when I'm 80.

40:21Like, and I also know they're going to be there like through all of it, through a busy season, through a sad season, through the highs, through the lows. And it came through boundaries, like setting boundaries and being clear, but loving. Yeah. And so I just think that that has been you showing up that way is giving so many people the permission to not only have boundaries, but also it's giving us the best relationships of our lives. Yeah. And so that's that is just a powerful gift that I think that you give everybody. I think it's so cool because I think I once heard Brene Brown speak about this.

40:55And when I had my daughter Coco, I literally blacked out an entire year on my calendar. And it wasn't to not work. It was to just be in my energy and like feel how I wanted to feel. And I remember being terrified that I would lose momentum or that everyone would stop calling because I kept saying no, right? And what was so interesting, and I built out this template because I have to save myself from myself, right? Have you ever gone bowling and you put the bumpers up on the bowling? Yes. And that keeps the ball on the path. Boundaries for me are like the bumpers because if I don't have boundaries, I go in the gutter time and time again.

41:33I get mad at myself. And so I had created this email template as like a bumper for me. And it was just like, Thank you so much for this beautiful invite and opportunity. I waited my whole life to become a mom and it finally happened. And in order to protect this sacredness, I'm going to have to say no. And if and when our paths cross again, I'll know that the timing is right. But I just want to remind you that it's okay to say no to. And it was like this beautiful line that I had in my phone and my email like saved. And it was so awesome because every time something beautiful or an evolution has happened in my life or business, the number one thing that I always come back to is time.

42:13It's whenever I freed up time. When I said, I don't want six figures as a wedding photographer. I don't care if I go back to 50K a year. All I want back is my time. That's when I started online courses, started my podcast. Every single time I've said, no, it's unlocked a greater yes. And so I think that if we stop looking at boundaries as like these negative things where we're like, you know, maybe taking ourselves away from like that one big break and you start believing that you are capable of creating your own big breaks. That's where the magic happens. And that's where it's lived for me is in believing in myself and believing that I can hit the brake pedal and know where the gas pedal lies in honoring the fact that like I created this momentum and I can be a creator of momentum whenever the time is right.

42:56It changes everything. Okay. I have to just tap on real quick for everybody listening. what you said about creating a no script. Yeah. Okay. Vital. Everybody should have one. I have multiple for different occasions. Yes. And I will say if you guys do one thing out of this, if you don't go on Pinterest, but if you create a no script, because what happens when we don't have one is it consumes your whole day on going back and forth. You create this fight in your head and you almost become resentful of the person. Like, why are they even asking? So having a no script, literally, it gets you days back.

43:30Yes. I don't know if anyone's like me where you have imaginary like fights and conversations in your head. Yeah. And that covers all of it. The other thing too is not saying yes to anything in the moment. Yes. And saying I'll circle back. Because I have learned and you and I were nerding out about this at dinner the other night. But we were like really deep into different things like human design and all these different things. And like when I am energetically with someone, I like feed off their energy. Yes. I like love it. And of course I would say yes to everything because oh my gosh, what a beautiful life that would be.

44:00right now. Yes. And then you get home and you see something on your calendar and you're like, who put that there? Oh my gosh, it was me. And so I have now started taking space. And so if people say an idea, I'm like, oh my gosh, I love that. That sounds awesome. Let me circle back with you and look at my calendar. And I feel like it's just a good time for you to like, pause, be in your own energy, check in with yourself. Like, does this feel aligned? Is the timing right? Is the person right? Is the opportunity right? And again, it just like gives you that time. And even with women, like if you study our cycles and different, there's different times of our cycle where we're like, yeah, let's get out and about.

44:35And then there's times where we're like, we just want to be home. And so I've actually, I'm working on it today, building out in my autoresponder, because I'm learning so much about myself that if I can't say an immediate yes, it's going to be a no. And I just believe that if things circle back or if we come back in touch, maybe then the future timing will be more correct. And so I found that like historically when I read something and then I mark it as unread or I leave it to deal with later, it's already a no. And so I want to put something in my autoresponder of like, if this is a yes, you will be hearing from me.

45:08If it's a no, you might hear from my team, like kind of thing so that I don't get myself in those situations of saying yes to things that weren't right for me. So good. Your autoresponder is so good. It's like a saved. Yes. My podcast manager is shaking your head. Yes. Because when we email you you get the responder so it's like this is so good yeah it's like hey i'm hanging with my family i don't really check a lot of time in my email if you need this go to this person if you need this go to this person if you need this go to this person click here if you need this and basically try to answer every question so that the email is already solved before we have to do anything but i just think it's beautiful too it's like i want to tell people like hey i'm doing some investigation on who i am and how i make decisions yeah and it might take me a little bit of time to respond and this is why.

45:53And I think too, it's like, again, like when you light yourself up and when you kind of honor those pieces of yourself, you invite other people to do the same. And so maybe it makes someone else investigate. How do I best make decisions? And what does this look like? That's what it does for me every time. So I'm obsessed. I'm like, keep adding to that responder. It's going to be like a Bible at some point. Oh, freedom. So much freedom. Okay. Tell me about the Pinterest course? How can you be a part of it? Yeah. So if you just want to learn, I have a really great masterclass. It is no fluff at all.

46:25And you can go to teachmetopin.com. It's teachmetopin.com. I'm going to just show you how to 20X your traffic in under an hour a week. It's literally how we do that. We have a Pinterest course. It's awesome. Again, it's like two hours of content. I want to make this so fast and easy. You can buy it for your VA and have them take it. that's the pinterestlab.com pinterest is spelt like interest with a p on it a lot of people spell it wrong um so the pinterestlab.com i just love this platform and i'm gonna i'm gonna give my like closing remarks so like imagine we're on stage and i just want to grab me and the music is playing okay so for anyone who is just questioning if pinterest can work for you the answer is yes and here's why i love it your time is so precious and you are doing so much already.

47:10So how could we just add a teeny bit of strategy to what you're already doing and take the shelf life of your content from three to five hours with no ROI and get it three months and actually be able to attribute it to real results in your life and business. And so that is my like elevator pitch for it. I love it. It's easy. It's fun. And it's super simple. And you likely are already doing all the steps required to be on it. You just are missing that final step. Okay. We're doing this. Deal. Okay. So everybody, yeah, this is great. This is so wonderful. Okay. I'm so excited about this and I know that we have some bonus content to share.

47:48So you guys, she held back. I did. I know, which is crazy. She held back one of the best parts of it in the bonus content. What are you going to share in the bonus content? Okay. So I'm going to share how we can take this one podcast episode and make 10 pins in under 10 minutes. And if you think about it, this is going to mean that this podcast episode right here is going to be blowing up on Pinterest for months and even years to come. Okay. We're making that happen. You guys, all you have to do is go to the show notes and click on the bonus content where it says bonus content. And you can go and view our, our little secondary bonus content podcast.

48:20Okay. Jenna, thank you so much for coming on. This was so much fun. I'm going to be a Pinterest queen. I can't wait. I can't wait to see your beautiful face. So fun when people see me on Pinterest and they're like, Oh my God, I found you on Pinterest. I'm like, I know I put that there. I didn't know I was there, but my VA put me on there. This is amazing. Thank you so much. Truly, you are somebody who I'm always, always looking to. I know that I tell you that, but it means the world to me to have someone like you in my life to give me the clarity and peace in the life that I want. And that's really what you do and what your systems do.

48:52So you guys definitely go follow her podcast. That's one of my favorite places to listen to Jenna. It's the Gold Digger podcast. and go check out the Pinterest lab. Lab. The Pinterest lab. Okay. All right. Until next time, earn your happy. Bye, everyone. I hope you loved this episode as much as I love it. It was so fun sitting down with Lori and talking all things Pinterest. I love her curiosity. And I could literally see while we were having this conversation, the wheels turning of how with just a tiny bit more strategy and a little bit of effort, she could totally change her entire business.

49:32The traffic her site is getting, the downloads of her show, the way her content is seen and experienced, and the way that it can live on for months and even years. Now, if you want to see visually how I do this and take say one piece of content and turn it into 10 different pins, and if you want to understand on a deeper level how Pinterest can work for your specific business type, join me for my free training. It's called 20X Your Traffic in one hour a week using Pinterest. You can save your seat absolutely free at teachmetopin.com. Again, you're going to get this clear and actionable plan and you're going to understand it when you visually see it better.

50:09That's teachmetopin.com. Save your seat for free. I can't wait to have you in that training. It is totally going to change things for you. Again, this is a strategy that I use that takes under an hour a week and helps 20X our traffic and gives our content a way longer shelf life, turning hours into months and even years. I hope to see you in the training. Thank you so much for listening to this episode of the Gold Digger Podcast. Until next time, keep on digging your biggest goals. I'm over here giving you a virtual high five because you just finished another episode of the Gold Digger Podcast.

50:43Did that go by way too fast for anyone else? If you want more, head over to golddiggerpodcast.com for show notes and all the discount codes from today's sponsors. And if you're looking for a new crew of movers and shakers like you to bounce ideas and ask questions, be sure to join my exclusive community for gold diggers on Facebook. The link's waiting for you at golddiggerpodcast.com.