810: How These Course Creators Built Profitable Businesses Without a Big Following

26:54And because there's so much pressure on the on the healthcare system in the Netherlands, because that's where I'm from. And that's where I was working. Yeah, so that was what my life looked like. It was very busy navigating family. And my husband has a busy job too. So yeah, it was it was doable, but but stressful for sure. Yeah. What inspired you to create an online course? Because I can only imagine Sharon, you maybe were hearing about it, but you're like, well, how does this apply to what I'm doing or how would this work? So what was like the inspiration for you? Well, the lack of ability to do lifestyle consultation during my practice was a big motivator in the end because I was seeing I could make small changes.

27:35I could make changes with patients, but you know, the effect is, it's just not so big because I just see 20, 30 patients a day. And of course, not everybody wants, wants to do the lifestyle change. So So yeah, so I was noticing my reach wasn't as big as I wanted it to be. Yeah. So my husband got the chance to move country with us as a family. Of course, we decided to move to Spain because he had that opportunity for his job. But that's why my job stopped. So you were in a huge transition. So you're moving countries. You have two children. Your whole life is kind of changing. So what happened? Yeah.

28:13So I had to figure out, of course, a way to keep practicing or to keep having an effect on people. And to go back to the consultations, the 10 to 15 minutes, that wasn't really fitting at that point in time with trying to transition my kids. They didn't speak the language at the time. They had to learn the language from scratch. So, you know, it was a lot of hands on deck at home. And I thought, well, how can I combine this all? And then, you know, to do a digital course, it was perfect. And it still is. I can do it from home, have all the time for the kids, take care of my dog. Yeah, and still make a huge impact, which is what I want.

28:50Tell me about your digital course and who it's for and why you created it. So my digital course is for women over 40 who want to lower their cholesterol and decrease their risk for heart disease. Because as we get older as women, once we reach 40 and go into the menopause transition, our estrogen levels, of course, decrease. And that means that our risk for heart disease also increases. So it's a huge group that needs to be aware and that needs to know about their cholesterol levels and needs to know how to lower them. And that's where my course comes into place. And my course helps guide them into a plant-based lifestyle so that they can lower their cholesterol that way without having to take the medications, hopefully.

29:33I mean, If it's needed, it's needed. That's amazing. Okay. One thing I love about your course is how specific it is. And a lot of times we talk about the riches are in the niches and you are so clear on who you are serving and what their desired end result is. And I think a lot of people get really afraid of dialing it in like that. But I think that it adds so much clarity for your customer. So talk to me about that, because I feel like a lot of people get nervous to serve a specific audience. And I think you are proof that it is not only possible, but that it actually leads to greater results.

30:14Yeah, so that was actually a tough one for me, because I did start too broad, to be honest, that's how I started to because I thought if I go too small, then how am I going to find my people? But what I noticed is that I went too broad, and then it doesn't speak to anybody. And that's really what I saw. And now that I'm narrowing my message and being very clear for who it is, I'm seeing much better results. Tell me about your experience of taking Amy's Digital Course Academy. I know for me, I was just so surprised at how clear each step was, because I think there is so much confusion out there.

30:48And I was thinking back to when I first took it and all the questions I had circulating in my brain. And so what was that experience like for you? It was amazing. I mean, like, I still can't believe that the course was that good. She literally, you know, that's what she says, I will virtually take you by the hand. And that is really what happens. You get, I mean, you get a step by step guide for almost everything, every aspect of the business. I'm a doctor, I don't know anything about marketing, I've never learned anything else, but the medical side. And yeah, okay, you know, I haven't had the biggest success, but I'm definitely growing.

31:22And I'm learning so much. And this course, the fact that I've been able to launch it. I didn't think it was possible to be honest, but it really is. And it was very doable. So I'm so happy with that. Yeah, it was seriously one of the best courses I've ever taken. But now one of the things that I love is like, I am the kind of person that would take an online course just to see how that online course was built. And I feel like it's so meta with Amy creating a course to teach courses, but even just seeing how she lays it out, how she organizes it, what is included. It's just like a case study in and of itself for her students, which is so amazing.

31:59What would you say to somebody that is considering creating an online course, but they're struggling to see how their current reality would translate into one? Because I'm sure that at the beginning, you may have felt that way with so much transition and with such an interesting background, being a family doctor treating specific patients. yeah so in the beginning it's it can be a bit overwhelming do you think like oh what should I do it about or how do I even have also as a family doctor do I even have knowledge that other people can benefit of course but you know that's the course just guides you step by step through it so you know that that is part of the course to decide on your topic and to see what will work and what won't work and yeah that's actually in the end it wasn't that hard to come up with a with a topic I knew straight away because I was already focused on the plant-based side of my field.

32:49And I thought like, well, this has to somehow be able to work that I that I can reach more people. And yeah, this course is perfect for it. I love that. What was something that you had to shift in your own mindset in learning this new way of life and business? Because I think while the tactical stuff can be challenging, you can take easier action on it. But I think a lot of times our mindset can be the thing that really holds us back. What was the biggest shift you personally had to make? The biggest shift I had to make was that it takes time and you have to be patient. You have to be consistent.

33:22Just keep showing up and it will come. But it's not an overnight. It can be for some people. For me, it wasn't an overnight success. And some days that I thought like, oh, is this really going to work? Is this really going to be good enough? Am I going to be able to, you know, make this into my job now? It is possible. And I still believe it is very possible, but it takes time. So that was, you know, I want things quick and I'm used to too fast paced during the day in my work. And, and, you know, this is still fast paced and you have to do a lot of stuff, but the growth, I mean, I'm sure it can be faster, but it depends on the niche that you're in.

33:55It can also be slow, but just keep showing up and it will come. I love that. What is something that has surprised you about showing up online? Because I think that is one of the hugest hurdles for people to get over, right? You shine, you're in front of your patients every day, but now suddenly you're having to be online. What was that like for you? Yeah, very different and very uncomfortable in the beginning and awkward. And of course, my Instagram was filled with people that know me and that I felt like they're going to think, oh, what in the world is she doing? Why is she recording this? Why is she taking pictures of herself?

34:32But yeah, it grows on you. Now I don't mind it. My husband actually gets irritated because I take so many videos now during the holidays because I need it for content. So yeah, you start to love it. Yeah, it is interesting. And you know, what's so funny is I think a lot of times we almost hold ourselves back because we're worried about like what people who know us will think, which is so interesting because it's like, shouldn't the people in our lives be the most supportive of us doing something big? But I honestly think that is what can hold people back the most. Like some of my students I know will create a brand new account where there's no friends and family following them to feel the freedom to express and experiment.

35:16And I always just think that's so interesting because even to this day, I think about that. Like what is, you know, this person going to think or my college best friend going to think it is like, of course she should be happy if I'm happy. But that can be a huge hurdle to get over showing up online? Yeah, I considered it too. I didn't end up doing it. But I did consider starting all over for that same reason. But on the other hand, you know, if they don't like it, then they'll unfollow you. And that's okay, too. They're not they're not my ideal customer. They're just hopefully people to cheer me on.

35:46And you have to see it as that that they're just there to cheer you on. And it can also be helpful. Yeah. What about online courses makes you excited? No, what makes me so excited is the freedom that I have now and that I can decide my own timeline. during the day. So if my kid needs something, or if I need to go somewhere, or that, of course, I still need to do stuff, but I'm so much more flexible. And so much, it feels much freer than having to go to a practice and seeing back to back patients and not being able to leave if my kid gets sick, or if anybody else needs anything. So I think that yeah, that freedom is it's worth so much to me.

36:20Yeah. How has it impacted your family? Because that is a huge shift for you personally, what does that look like? Yes. Yeah, I think it's really made things a lot easier for our whole family. And also, to be honest, during our move to Spain, it was also necessary for me to be at home because it was a lot for everybody to process to learn a new language and seeing a new culture that we weren't used to. Yeah, it's made everything so much more relaxed at home, because I can just be there. The kids, they can go to an after school club if they want to, but they don't need to go because of my job, or because of my husband's job, however you want to look at it.

36:54But it just it's given our family so much more more freedom. And for me, myself too, I mean, I can go in the morning and take the time to walk my dog and then get cracking and get that course going and doing everything around what needs to be done around the course. So that's been wonderful for us. What are your plans for your course? Like what's coming up? What are you excited about? Yeah, I'm gonna after launching the first time, I'm going to improve my course even more because I've gotten feedback from it. So I'm going to add more things and I've learned more things in the meantime. So I'm super excited actually for my next launch because I think it's going to be even better.

37:29And hopefully that will show and people will see that too and get excited and think like, oh, this is really something that I could possibly do myself as well. And she'll be there to guide me just like Amy was there to guide me. So that's what I really hope. I love that. Did you meet any people in the Digital Course Academy community that you're still connected with? Yes, I think that might be, I mean, besides all the information that we got from Amy, I think that might have been one of the biggest wins from Digital Course Academy is that I have an accountability pod still that we meet during the summer, not, but otherwise we meet weekly.

38:02I still have another friend from DCA as well that I speak with weekly. And seriously, they're the biggest cheerleaders and we're all in the same boat. So everybody knows what you're talking about. They know what you're struggling with or what's going well. They just understand you. And I think my accountability part and my other friend, it's just, yeah, it's just the best thing of DCA, I think, to be honest. Yeah, I agree. I think so much of this can feel like a solo sport. And it's like, where are my teammates? And especially when you're doing something that other people around you haven't done before, you feel like you have nowhere to go or no one to talk to about it.

38:39And I feel like that hive mind mentality can totally like really project you faster and further in so many ways, because you literally have a built in network of people who understand it and who are willing to do it because most people aren't willing to do it. So I want to just take a minute, Sharon, and just commend you on taking a leap of faith and the work that you've done. You've been a student of mine. You've been a student of Amy's and you are proof that if you put yourself in the arena and you're willing to do the work, you will get the results. And one thing that I think is so amazing, especially with online courses, is when you create that signature course, you get to reap the rewards of it over and over and over again and make it better and more impactful over time.

39:25So like you have already climbed the mountain and now you get to enjoy the view and make it even better and enjoy and invite people to join you alongside of you. So I'm so excited for you. Well, thank you so much. Yeah, me too. I can't wait to launch again and to make even a bigger impact. It's just it. This is the best decision in my medical life anyway. Where can everybody find you and connect with you? Follow your next launch. Learn more about your online course. Give us all the places. Oh, thank you. So on Instagram, I'm at Sharon Faisi and I have a website and that's Sharon Faisi.com. So I'm also on Facebook, but it's the same as Instagram.

40:06Amazing. We will link up to all of our students. Sharon, thank you so much for coming on the Gold Digger podcast. This was so much fun to have you. Thank you so much for having me. This is like a dream come true. Thank you so much for talking. Okay. It is officially that time of year. And if you run a business, you know, the holiday rush is no joke. I've done more Black Fridays than I can count at this point. And let me tell you, orders at 2 a.m., inventory updates, refreshing my site, hoping it can keep up. It never stops being intense. That is exactly why I use Shopify. It keeps everything running smoothly when things get their craziest.

40:45Shopify is the commerce platform behind millions of businesses around the world and 10 % of all e-commerce in the U.S., from household names to entrepreneurs who will be participating in their first Black Friday Cyber Monday this year. They've got ready-to-use templates, AI tools, and support available 24-7 so that selling stays simple even during the peak madness. And ShopPay's quick checkout, well, it's a game changer. It means way fewer abandoned carts and way more happy customers. This Black Friday, join the thousands of new entrepreneurs hearing for the first time with Shopify. Sign up for your free trial today at shopify.com slash gold digger.

41:24That's shopify.com slash gold digger. Go to shopify.com slash gold digger and make this Black Friday one to remember. It's time for Black Friday, Dell technology's biggest sale of the year. That's right. You'll find huge savings on select Dell PCs like the Dell 16 plus with Intel Core Ultra processors. And with built-in advanced AI features, it's the PC that helps you do more faster. From smarter multitasking to extended battery life, these PCs get the busy work done so you can focus on what matters most to you. Plus earn Dell rewards and enjoy many other benefits like free shipping, expert support, price match guarantee and flexible financing options.

42:08They also have the biggest deals on accessories that pair perfectly with your Dell PC, improving the way you work, play and connect. Whether you just started holiday shopping or you're finishing up, these PCs and accessories make perfect gifts for everyone on your list. Shop now at dell.com forward slash deals and don't miss out. That's dell.com forward slash deals.

42:35I am such a homebody at heart, but I love when travel reminds me just how beautiful it is to step outside of our routine. For the kids fall break, we booked a stay on a small farm near Nashville through Airbnb and it was one of the most memorable trips we've taken this year. We met donkeys, goats, and pigs and the kids got to pick peppers in their greenhouse. Watching them run around the farm, getting their hands dirty and laughing the whole time was such a joy. It was peaceful. It was full of those little moments that literally just make you pause and feel connected. That trip reminded me why I love using Airbnb.

43:10It connects you to places and experiences that really stay with you. If you've ever thought about hosting your home on Airbnb, it doesn't take much. Whether it's your entire house or just a spare room, your space could offer that same feeling to someone else and even earn you some extra income. Your home might be worth more than you think. Find out how much at airbnb.com forward slash host. Okay, Yesenia, I was just telling you offline how I am just blown away by you and how you do what you do, but also the way that you do it. So in a few sentences, can you just share a little bit about you and what you do?

43:52Yeah, thank you. So my name is Jesenia and I am a mama to three beautiful boys. I am a wife and business partner and life partner to my husband. And we live on the island of Oahu. And I like to say that I am attorney by trade, but an entrepreneur by passion. And so I started off as an entrepreneur and quickly realized that I loved the strategy portion of being an attorney, right, where I was constantly having to strategize and, you know, even like write persuasive writing for my briefs and things like that. And after I had my son, started my own law firm, wanted that freedom, that flexibility.

44:34And so that's where my entrepreneur journey started, opening up my own law firm. But again, quickly realized I loved growing the business more than I actually loved practicing law. So made a pivot and started teaching moms specifically in business how to either launch their business or scale their business because I was thankfully able to scale our law firm to six figures, have my husband quit his job and join me in practice. And so that's kind of where it all started. And so since then, I've made several pivots since then. I think that I'm one of the definitions of that multi-passionate person.

45:13I love so many different things. And thankfully, I haven't been afraid to kind of go with the flow and just listen to what's calling me at each moment. So currently, I still use those same kind of skills and qualities with that persuasive writing, with the strategy. And I'm a launch strategist and storyteller. I love telling stories. I love writing copy that can really connect your reader to what it is that you're trying to sell. And I've also just launched a business with my husband called The Quiz Creator, where we launched a tool to create your own quiz and host it on your own website. So no need for third party platforms.

45:52So again, that multi-passionate part of me that's doing a couple of things at once. Yes. Oh my gosh. Well, one, so many people can relate to this, myself included. Anytime somebody tries to put me in a box, I'm like, I will climb my way out of this. And I have so many things I want to do. I will never be bored. And you sound very similar. One thing that is so interesting in so many people's journeys is when you start as an entrepreneur who you are serving kind of one-to-one as you were with a law firm, recognizing that there is a way that you can go one-to-many. And for so many of us, digital courses are that.

46:29So tell me your digital course story and how you, one, learned about them, but two, recognize that you could create one. Yeah. So it's interesting because in the law firm, and this kind of came to me a couple of years later down the road, but the work that I was doing could be really similar to one-to-many work. So I actually was serving as like a staff attorney at the probate court that I worked at before I quit my job. And when I quit, I started taking on cases from that court and it was the same kind of work. So they'd give you the case and it was the same case. So you could really bunch your work together.

47:08I could do all my client visits in one day. I could have all my hearings in one day. And when I sat down a couple of years later, I was like, you know what, that is really the one-to-many kind of model where yes, it's individual work, but they're all the same cases. And I started realizing that is where I want to go, right? Like I don't want to just have to do one-to-one work. I want to be able to keep that same kind of momentum in that model going that I had in law firm because it worked really well. And I was actually introduced to Amy. I believe I was introduced to Amy through you. I had signed up like the very first course that I signed up for that had to do with not the law firm, but building my online business was lists to launch.

47:52I was like, I need to go on my email list. And then I learned about Amy through you. And I remember taking her masterclass. It was like the very first time I heard of her and I was sold. I was like, digital courses. And I signed up. It was a very big investment and it was at a time where I wasn't making any money in my online business yet. So it was something that I had to work through. But again, I was just so sold on that concept and that idea. And I was like, this is what I'm going to do. I want to have this course. I want to start a course for moms and show them the different ways and opportunities that are available to them.

48:29And I wish that I could say that that's exactly what I did, but it wasn't. So I signed up and I was so gung-ho and ready to do it. And I got kind of distracted and dissuaded from doing it from a lot of just words that were being said in the industry, right? In the space I was in, I signed up for a group coaching program. And the message that was being sold to us was you need demand, right? You can't jump into selling a digital course right away. You need to work with people one-on-one. And, you know, if I could go back, that's the one thing that I'm like, man, I wish I didn't listen to that. Right.

49:07And so I got sidetracked and I didn't I put the course on hold and I and I continue to go through Digital Course Academy because it is so powerful and so helpful in so many different. like it's not just a course for digital courses right like yes it's amazing for that but I want to like also just point out that the way she has it set up it's just beautifully set up and can help you in so many different points of your of your business so I wish that I could say that I bought it and totally implemented it round one but I didn't I started working with people one-on-one and nurturing that component and that side of it and then realized again that box that people go-to-go try and put you in, I started to slowly crawl out of it and say, I don't need to wait.

49:51Like, what do I need to wait for? I don't need more followers. I don't need a bigger list. I can do with what I have. I don't need to have a hundred thousand dollar launch the first time, $10 ,000 launch the first time, right? The first time it really is just about launching and like practicing that muscle of everything that goes into a launch. And so thankfully I didn't wait as long as they probably expected me to wait, the people that were in my network. Because I'm not so much of a rural follower. I definitely have a very insurmountable life, me and my family here. And I was like, you know what?

50:23I'm not going to wait. And so I did. I took some initiative and started launching different kinds of one-to-money programs, right? Like even a group coaching program, a mastermind, a membership. Like I've had courses, all of it, because I really am just sold on Why are we trying to limit ourselves with one-on-one when there's so much potential for serving others and serving ourselves in our own time freedom and just things like that? I love that. It's so interesting too, because like you said, inside of DCA, you also learn how to be a better marketer and how to be a better salesperson. And there's so many places where it's like, it'll show up in your business in a million different ways.

51:05is. So I'm super curious because one of the things that I love about you, and I think one of the things that didn't hold you back, but that holds so many other people back is they say, I need to grow this massive audience and then I will launch. And so talk to me about your Instagram following, because I feel like that is this weird arbitrary thing that people look at and they're like, well, let me just like get this, you know, beefy before I put it out there. And you have been able to do some incredible things without having a massive audience. Yeah, I think it's, and I think we hear this, right.

51:39But I think that my Instagram journey has been proof of this, that it's not about the number, right. It's not about the size. It's about the connection and the loyalty that you have with your audience. And I, I have always loved Instagram, right. Instagram is my jam. Like I don't, I don't find it burdensome to show up on it because I really use it as it's intended, right? Social media is a social place to connect with people. And I think when you approach it from that, that perspective, A, yes, it's a lot easier to show up, but B, it has, it just has a lasting effect, right? So I'm able to have conversations with my followers.

52:17I'm able to connect with them on different levels. I've connected with people who have become clients and customers on favorite TV shows and the fact that I homeschool my kids and so do they. And we build that connection. And then when they are in the market for what I sell, they're coming and looking to me, right? Because they trust me, they know me, they like me. And so I've always used Instagram, again, for its intended purpose, and then highlight it what I do and highlight it my story and my offerings. And so I was able to grow my business to six figures and I had less than a thousand followers.

52:52Like I didn't have, I mean, this was at a time where you wanted the 10 ,000 followers so that you could get your link in your bio and so that you could, you know, all of the things that we were going for at that time. And, you know, I didn't need it. And it wasn't anything that limited me or held me back because I think it's important to value the people who are already there and serve them. And then more will come. Yes. Oh my gosh. I am obsessed with this. And And I think too, people have forgotten about the depth, right? We're trying to go so wide. And I often think of it as like, imagine setting a Thanksgiving table and people are sitting there waiting for you to serve them, but you're so focused on getting more people to the party that you're not serving the people that are already there.

53:35What kind of experience is that? And why would they want to stay, right? And I feel like that's how people are with social media is they're always wanting more, more, more, and they're forgetting to serve the people who are there and eager and excited and you have done just that. And I love that you have, you know, even in your bio, it's like six figures with less than a thousand followers. I just think that's so powerful because it's reminder to begin where you're at, right. And to get started. So do you remember how big your email list was during your first launch? Yes. So during my first launch, I want to say that I had probably less than definitely less than 500 subscribers.

54:14That's all you need. And that Honestly, when I did my first launch, I was right around that number as well. I did not have a massive email list. But again, you are able to reply personally to people, right? It's like there's so much more depth and connection that is possible when we're not focused on the masses. And so I was very similar with my first launch. If you're comfortable sharing, how much did you make with your first launch? I love sharing this. So again, I had gone like different path, right? One-on-one. And so when I finally decided, okay, I'm going to try to launch something, I had like, like zero confidence.

54:52And so I launched this, I think like six week live coach, like not coaching program, but I had a course and I was like, I'll have live calls as well. And it was a six week thing. And I charged like$149 for it. I was just so like, no one's going to pay me for this. I've never done it before. Launched it for$149. And I got, I think, seven people into it. And that was, I was thrilled. I was like, oh my gosh, people want to pay me. And it was just, it was what I needed to kind of rip the bandaid. I didn't even, this wasn't like digital course kind of launch. It was just, let me talk to the people who are in my network.

55:31Let me put it out there in my Instagram stories. But I wanted to just share that like, yeah, my first launch was less than$1 ,000. And you would have thought that I made$10 ,000. Because I was just so thrilled that seven people wanted to pay me and wanted to jump into a container with me wanted to hear from me. So my very first launch, I made I think like out the door, it was like, you know, 897 or something like that. And so that was my very first launch. And I think that it's easy to walk away and say like, okay, well, that was a flop, right? Seven people. Also, I was only charging 149, right?

56:08But it just, it actually had the opposite effect, right? It was like, wow, if I could do this, if I could sign seven people into this course and, you know, course program, if I really put some intention behind it, if I did the launch the way that DCA is like, what's possible, what could I do? And so the next thing that I launched was actually like a mastermind, but I did it through DCA, launch style. And I did my webinar and I emailed my list. And so just to point out, right, like, yes, it's totally for courses, but you can use these same launch methods for memberships and masterminds and all of the things.

56:47And so when I launched for the mastermind, it was a 16K launch. So I went from, you know,$800 to 16K. And so that was the moment where I was like, okay, this is, this is what I want to be doing, right? Like, because I could make, you know, whatever I was making charging one-on-one, but also I was exchanging time for that. And so serving more than one person at a time, I would like that money meant more to me, even if it was less than what I was making one-on-one, which it wasn't. But even if it was the time that I was putting into serving more people at once, it just sparked, it sparked that, that momentum in me.

57:29And, you know, by that time I had, I think I had my third kid now and we were homeschooling and it was like, okay, so, you know, this is what I need to be doing. I don't have enough time anymore to be having a complete booked out one-on-one clientele, you know? Yes. It's so interesting. Even when you share$16 ,000, my mind goes back to when I worked at Target and I'm like, that's like four months out of the year at Target when I worked it, right? And looking at time freedom and also looking at gathering students together and creating a community for them of people who are similar and like-minded and working towards something similar is also so incredibly valuable.

58:10And so, oh, it just makes me so excited. And one thing I love about your story, Esenia, is you make such a good point of even with those first launches, when you recognize that you could sell one or two or seven courses, you recognize like if I can reach more people like those seven people, seven could become 17, could become 70, could become 700. It doesn't need to, to be successful, but you recognize that there are more people just like the people that you're serving. And that's probably why you're like, the sky is a freaking limit here. Like this is just the beginning. If even one person says yes to me, I'm like, this is a viable product.

58:49Let's go. Yes, exactly. And it just, it opened up my eyes. Right. And so then, yeah, then I did launch a course and then I launched a membership and then it was just like fun. It was, it brought that fun back in because again, right. I just, I don't want to be in a box and I don't like to get bored easily. And so I'm always creating and thinking of different ways that I can serve and being able to serve people, you know, not just on a one-on-one capacity. It's just, it's beneficial for me. It's beneficial for them. It's been awesome. So what would you say to somebody, because I know there are so many people that listen to this podcast.

59:27We've talked about digital courses for years and years and years, basically since the inception of Gold Dicker, yet they've never imagined themselves as being capable of doing what you've been able to do. What would you say to them? I would say to quiet the noise and to be confident in your abilities. You're already ready now. You already have enough information. Even if there is a quote unquote saturated market, there really isn't because nobody can do it the way that you do it. And so you are going to bring something fresh to whatever industry you are in because it's your perspective. It's your methods.

1:00:06It's your audience. It's the people that need you. And so don't wait until you have the followers, until you have the email list, until you have enough training, enough certification, enough of all of the things that we think we need, because your people are ready and they're waiting now. So good. What are you excited about when it comes to your online business? Like what's exciting you these days? Oh my gosh. Well, the quiz creator that my husband and I launched and it's our baby right now. It's a pretty amazing tool that can kind of, I feel like it's going to change the game for so many people who are looking for a lead generation.

1:00:46It's just a great compliment to what it is we're trying to do, right? Reach people, serve people, and also give ourselves those insights that we need, right? Segmenting our list so that we know what to sell them. So we're selling them what they need. And so it's been really fun bringing this new business to life and watching as people are buying it and then writing back to us saying like, this is such an amazing tool and it's working. And thank you for making something that is accessible for us. And it's been really fun doing that. And it's also, again, not working with people one-on-one. So it's really fun to be sleeping and then wake up and see, oh, there's been sales.

1:01:27So that's been really fun. Did you ever dream that you'd be so excited about lead generation? What happens in our lives? it's amazing right like it's funny because I I started with the island business my husband was then growing our law firm and he didn't like understand any of the lingo like I talked to him about it and he'd be like still like what you know and so like having him now like in it and like watching him talk about I'm like you have been converted right like he's just all into it Like, you know, it was his idea to launch it because he was asking me what I was paying monthly. And I'm like, yeah, I pay this monthly for the quiz.

1:02:07He's like, I'm going to create something that you're not going to have to pay a monthly fee for. And like, it was just awesome to see how he's been now in, you know, brought into the mix of it and doing it together is really fun. Where can everybody connect with you, learn more about you, follow you and get kind of into your ecosystem? At my name, YeseniaFayla.com is a great place to just learn more about all of the different things that it is, you know, I don't just do one thing, but I'd also love if you would give us a follow at the quiz creator. It's a brand new brand. And so any engagement and love that you can just pour into us and the new business would be lovely.

1:02:45Amazing. Yesenia, I am so impressed by you. You have done the work and you continue to do it. And I am excited to see where you go. Thank you so much, Jenna. I appreciate those words. And they mean a lot coming to you because like I said, you were the first course that I bought when I was like, hey, I'm ready to go in on this. And so to be here on the podcast today is just like full circle. I absolutely love hearing about people's journeys in the online course world. It's one thing for me to tell you about my own success, but it's another for you to hear from people who are willing to step in and do the work, who are navigating the current climate and the landscape and who are showing up over and over and over again.

1:03:28There is no success that is overnight. I just don't believe in it and I've never seen it. But seeing how these students saw this idea, understood it, adopted it, and put it into work in their own lives and businesses, man, their transformations are so inspiring. I hope you leave today's episode thinking about what you can teach inside of the world and how you can make a bigger impact. And again, if you want help along the way, we all recommend the Digital Course Academy. You can learn more about Amy's program and my bonus suite that you can get for free when you join the program at jennacutcher.com slash DCA.

1:04:08That's jennacutcher.com slash DCA. Amy opens this up once a year. I would love to see you inside. I would love to see your life transformed so that you can transform the lives of those that you can teach. and I am so excited to see all the courses that come from our community. Thank you so much for listening to this episode of the Gold Digger podcast. I hope you leave feeling inspired and excited. And of course, until next time, keep on digging your biggest goals. Thanks for pulling up a seat for another episode of the Gold Digger podcast. I hope today's episode filled you with inspiration, gave you information that you can turn into action, and realigned you with your true north in life and business.

1:04:49If you've enjoyed today's episode, head on over to golddiggerpodcast.com for today's show notes, discount codes for our sponsors, freebies to fuel your results, and so much more. And if you haven't yet, make sure you're subscribed so that you never miss a future show. We'll see you next time, Gold Diggers. Please note, this episode may contain paid endorsements and advertisements, and individuals on the show may have a direct or indirect financial interest in products or services referred to in the episode. Your support through affiliate links or sponsored content helps us continue to bring you valuable content.

1:05:26Thank you for being a part of the Gold Digger community.