915: Why Your “Too Small” Idea Might Be the Exact Thing People Pay For

25:59And then also just leveraging the like knowledge of like, you need to get these in the ground now, because that made me urgent. Like where I was like, okay, they're coming in a box and I'm going to plant them. And I've got this because I know that there is a true window of time for me specifically. Another idea is you can offer enrollment, but have different bonuses tied to different times of the year. So let's say if you just broke up the year into the four seasons, spring, summer, fall, winter, and you had a specific bonus that would be helpful for people if they purchase in winter. If you have a specific bonus, that'd be helpful.

26:34And that is a really easy way to serve the people no matter where they're at, no matter when they join, but also to show like there are things you could be doing year round for this, right? Based on what you're doing or what you're learning. So there are things you could be learning or doing as you learn about this process. So I would really just consider what are some true bonuses that you can take away? And then again, how do you create urgency? And one thing that would be really fascinating would be if you did Facebook ads and you could sort by geographic region. So you could literally be like in the Midwest, these are the planting guidelines.

27:14Here's the deadline for planting. And you could just break up the country into different areas and have the deadlines on there. I mean, it would take a little bit of groundwork. Yes. But the more specificity and the more niche down you are, the more people trust you because it's like, she's not just a general person. Like I have a really dear friend who's an Epic gardener. Well, they live in California. It's totally different. They don't know what it's like to be in Minnesota. Right. And so like, I remember when they came out here and they were like, Oh my gosh, this is wild. And I'm like, yeah, it's a whole different beast.

27:49And so the more specificity you give, the more confidence somebody has that you understand their unique situation or that you can help them through it. So I would just also consider that. And then the last thing I would say too, is one of the biggest things that we are shifting in our business that is so beautiful is how are we using case studies and testimonials throughout our marketing to help show different success stories in different areas or different times of year from your students. So like, yes, you are the creator. You are the hero of that story. But how do you also position your students as the hero of their own journey and like what they've learned?

28:26And so we've gotten super serious about our testimonial process and how we collect them and the way that we can share them so that it's not just like, well, Jenna got this success. So surely it can happen for you, but it's like, no, no, no. Look at this is the process that these people followed and what they got. Does that make sense? I love that. Yes. Cause my community already has some amazing success stories that I need to give you my success. When I, when those dahlias pop girl, I'm coming at you. I love it. So good. You're, you're in the nurturing phase right now and your hard work is going to pay off very soon when this airs, you're going to be swimming in dahlias.

29:03I can't wait. Okay. What's your next question? Okay. So my next question, I actually learned to launch a podcast from you. And so I have a cut flower podcast. How do I authentically use my podcast to promote my mini course that for digging, dividing, and storing dahlias along with the Dahlia patch community? Okay. I love this. So first off, congrats on your podcast. I love it. Thank you. And okay. So there's so many different ways. So one of the things that I often think about when it comes to podcasting, and it's so funny because every time I think about it, I can literally flash back to the college classroom I was in when I learned this marketing concept.

29:45So it's like, whoa, this is still standing the test of times, but it is a covert marketing and overt marketing. And I think about this literally on the daily. So when you have overt marketing, it would be more so like a podcast episode where you are consistently talking about pitching and promoting your membership site, right? Like it is very obvious. Here's what you're doing. But my favorite way to leverage things like free resources, like a podcast is more covert marketing. And it's not in the in your face sales pitch way, but it's more in the making sure that people are aware that this is an opportunity for them, helping them to understand who it's for and what it does without it feeling like a sales pitch.

30:29And so examples of this would be when you're in an episode, can you take a story or a question from your community where you can reference, hey, inside of my membership, the Dahlia patch, one of my students asked this question and I thought this was such a great question. I wanted to bring it to the episode today. And here's my response, right? Oh, wow. That was free value. It was super informative. And oh my gosh, maybe I should be a member of the Dahlia patch. Right. And so I love thinking of different ways where you can integrate sharing that this is an offer that exists, that people are taking advantage of.

31:04This is the value that they're getting without it being this overly, you know, hyped up marketing, bro marketing, like, you know, tough sell. And so I would really consider just different ways that you can leverage that community as inspiration for your content, as well as leveraging member, like you are a member of our community, which is why you are on this podcast today. And so how can you bring your students into the fold so that they can naturally, I mean, you just naturally talked about my podcast course without us talking about the podcast course on the podcast. Right. And so if you can see how that totally makes sense, you're adding value to your community members.

31:44You're also adding awareness to your podcast listeners in a really beautiful way. And so I think that is like my favorite way is just like, what are covert ways to reference my product services offers testimonials, students, or questions inside of my content so that I am adding value for someone, even if they're not a part of it, but also giving them awareness that it exists and it could be a natural extension for them based on where they want to go. And then I would also just say to consider different times of the year where you maybe add in a little ad for it. Like if you love today's episode, consider joining the Dahlia Patch.

32:23Here's what you get. Here's what we do in it. Here's why I love it. Here's why it's the next step for you. And so I think a lot of times we are apologetic in selling our own offers, but when we shift it and look at selling as a service, a lot of times people listen to a podcast episode and they're like, this was awesome. But like, what next? What now? Where do I take this? How do I put this into action? And so again, you can connect that information into action inside of your membership or your mini course and position them both throughout your content. And so maybe the challenge for you is, is every time you record a podcast episode, what is one covert way that I can reference one of my offers, students or testimonials inside of this episode, just to build awareness?

33:07How does that feel? I love that. Yeah. That is, it's, it's serving them versus selling. Yes. And I like, personally, it lights me up so much in the sense of like, I get to feature my students and their success or their questions. So they're getting like next level guidance while also serving the broader community. I don't know. It just changes the frequency of selling. Because I think for a lot of women, especially we think of selling and we're like, I don't want to do that. And it's like, no, no, no, this is actually really fun. So I love that. And honestly, like when you have something like a podcast, you know, it is a lot of work.

33:49And so it's like, how do I help connect the dots so that it leads to real results in my business? And I would argue that that is the best way to do it is to leverage your paid communities, help you generate content that serves them at the core of it. And then on the fringe, it serves the general public as well. That's awesome. Thank you. I appreciate that. All right. Next question. Yes. Okay. So my next question is about the promotion of my course and membership. what is the best way to get affiliates excited to promote a smaller offer like a mini course and also keep them engaged over time? Okay.

34:27I love that. So my first question for you, I'm going to toss a question back for you is why do you want or need affiliates? Where does that come from? I think it just helps expand the reach and gives me a new audience, reaches other people. So right now I have other flower farmers, but I also have home DIYers and other gardeners as affiliates because I can't reach that whole audience by myself. Okay. I love that. And I know this about you, but you've been affiliate for things in the past. What made you want to affiliate for something else? Because I had experienced the transformation myself. Yes.

35:08Okay. So the first thing that I would say, and this is actually something we're getting better at in my own business as well is first, anyone who is affiliating for something, and we actually don't do a lot of affiliates in my own stuff, but is get their testimonial first, right? Make sure that they have had that transformation, right? Because like I am the queen of affiliate marketing. I love being people's hype girl. Like it is the thing that lights me up. Let me talk about skincare or vitamins or courses. Like I just, it's, it's like, I can't hold back. I'm like the worst gatekeeper of all time, but I am successful as an affiliate because I've had transformations with products.

35:52It makes it so easy for me to talk about. Like I just naturally want to talk about those things. And so the first thing I would say is make every affiliate hop on a zoom with you or give you their testimonial to ensure that they have experienced a transformation that they can talk about and like shout from the rooftops. Because if they're only affiliating because they see a cash grab or like a money opportunity, they're probably not going to be successful. And they also probably won't honor your work or your message in the way that you've created it to be shared, right? So first start with that and make sure that they've had the transformation, they've experienced it themselves.

36:34The second thing is, is create competition. And this is a little spicy, but what I would do is like, I love affiliate opportunities when there are condensed launches. So you will probably not see a lot of success if you just have an open-ended affiliate program with no special promotions or pushes where you're like, share about it when you want to. but instead if you're like okay I know that March is a huge time where people start planning out their gardens and they're starting to think about this so I'm going to get 10 affiliates in and we are going to do a leaderboard and the winner gets to come to my house and do x y or z or whatever they don't have to come to your house but like you could do like they can come to the farm exactly or they could do like a trip or you could give them five hundred dollars or a free macbook Pro or I don't know, you can set the stage of whatever that is or even headphones.

37:31I mean, whatever that is. But here's the thing. People love a leaderboard and they will push it way harder when they see where they're ranking. And so if you did a concentrated one week long push with a few affiliates, it would be way more successful than having affiliates that are just open ended year round. I promise you that. And so it is amazing. Alex Hermosi right now is launching a new book and I just, he's just fascinating. I know him personally, but I just, he's so fascinating because I feel like he is that like where people zig, he zags. Like it's, I'm always just like, so curious about like, well, what is he doing?

38:07And he is doing a book promotion and he did this huge contest where it was like, if you were in the top 100 affiliates, you get this top 10, top one, blah, blah, blah. And obviously we don't have the mass scale of that, but people go nuts. I watched one of my friends jump into his affiliate competition and was like, we're going to get to top 10. And she was like celebrating with her audience as they got in and got the buy in. I'm like, people love a leaderboard. So I would just say like concentrated efforts, over communication, giving them the assets they need to talk about your programs in the ways that you want them to talk about, making sure they have everything that they need to be a successful affiliate and just being available to guide them if they need help.

38:50The reason why affiliates can sometimes be challenging. And what I would consider is you don't always want to line up your affiliate launches with your own launches, because it almost becomes two launches in one, where you are pouring into the affiliates, and then you are also pouring into your new students. So unless you have the infrastructure and the team to support that, I would say have your affiliates do a separate launch window separate from when you are going more public with your offer now that we know that this urgency and scarcity will be a thing and just kind of create fun within it and in the community.

39:25One thing that's really helpful is if you open up a Slack channel just for affiliates, and that's a really great way to communicate leaderboard information, updates, et cetera, and for affiliates to connect with one another as well. What do you think about all that? I love it. It's great because I was thinking back to affiliates that I've done and they have had those Slack channels. And the other thing you said at the very beginning was how you are able to talk about the products you love. And that's so true because when I've been an affiliate, I only say yes, if I have used the product and I truly believe in it.

40:00Yes. Yes. And you know, what's so funny is like, I only do things that I have personally paid for taken and been transformed by. So whether it is skincare or vitamins or online courses or offers, I will only affiliate things for that I'm willing to pay full price for, that I'm willing to do the work for. And then it's like, oh my gosh, let me talk about what you've done. It's so great. And so you want affiliates that are that way because those are the true transformation stories. When people can see the transformation they've experienced, the natural next question is, well, how did you do that?

40:38And if they haven't gotten those results, that question doesn't even exist. Therefore the audience isn't there. And so I've seen a lot of people too, who have had, you know, hundreds of affiliates go down and say, I just want 10. I want like the 10 that have experienced a transformation that know how to talk about it, that use the right language that I would use to communicate that. And so I think that's like the best way to do it. And I love it. That is great advice. Thank you so much. Yes. Okay. I think we have time for two more questions. Before we wrap up this coaching session with Jennifer's final two questions, let's take a moment to thank the sponsors who support this show.

41:15And hey, if this episode has sparked ideas for your own digital product or helped you feel just a little less alone in this process, send it to a friend who's building something too. We're closing things out with a question about pricing that I know you've been wondering about. We'll be back soon. anyone who knows me knows that i'm all about creating spaces where people actually want to be so when we started hosting on airbnb it honestly felt like the most natural thing in the world and it's turned into one of the best decisions we've ever made over the years we've hosted hundreds of couples in our little spaces we've had so many repeat guests come back and we've created this incredible community not just with our guests but also with the people who help us care for our space.

41:58Whether you've bought properties as an investment or have unused rooms waiting to be shared, hosting on Airbnb is a practical and profitable choice. And just think about it. If you've put a ton of time, effort, and work into your home, someone out there probably would love to experience it while they're traveling. So next time you're planning a trip or want to make some extra income from your spaces, you should definitely host on Airbnb. Your home might be worth more than you think. Find out how much at airbnb.com slash host. So my flower farm and brand is the flowering farmhouse. And it has been slowly scaling over the last six years.

42:38And obviously I have the podcast, I have the mini course, I have my membership now, and we're working on a documentary about why flowers matter. How do I know when it's time to introduce multi-tier offers or begin building a team around this. Okay. I love this. So do you have any team members right now? Do you count my daughter and husband and your dog? My three dogs. Yes. You don't have a VA or anything right now? No. Oh my gosh. Okay. So first things first, what I would consider is absolutely inviting in. And here's what I would do. I would do a time audit and like a really honest time audit.

43:21And honestly, this is the best time of year to do a time audit as a lot of us are scooting out of summer and coming back into more structured time and days, especially if we have kids. And so like a time audit is amazing to see the areas of your business where you're spending a lot of time on. And I don't love to just look at time. I also love to look at like, well, do I enjoy that? Or am I putting that off? Or am I avoiding that? What's interesting with AI now is like you can leverage AI to help, let's say in a support inbox, not in the way of eliminating the human in it, but also in a way of helping you elevate your communication or speed up your communication.

44:02I would say that I would be hesitant to introduce multi-tier offers because it adds in a lot of complexity. And it also adds in a lot of assumption in terms of what is the progression that someone might take because it might look different for everybody, right? Like someone might just be a hobby gardener with one garden bed a year and they're good on that, right? Like just because somebody does X doesn't necessarily mean they're going to go to Y next. And so I think that staying simpler and getting known for one thing is better. And also knowing that your dream is not necessarily to build this digital empire, but it is to inspire more people to get out into nature and do what you're doing and find the joy in cultivating that.

44:53I would say that I would focus on really leveraging what you've already got going and going deeper on that and not wider in terms of offers. And so I would say only introduce a new offer when you feel like your main offer, whether it's the mini course or the membership is delivering results and you have the bandwidth to expand it. And one thing that's interesting, and I often think back to like the wedding photography days is like, I had six months out of the year that was kind of an off season, right? So I had bandwidth and time and energy during that time to do coaching, to create courses for photographers, et cetera.

45:33But there was no way I was doing that in the summer months when I was shooting. Right. And so it's like kind of figuring out what is that rhythm? What is that bandwidth? And what does that look like? And then I would say that when you hit a place or a point, when you are doing repetitive tasks over and over and over again, that is when I would consider hiring someone. And honestly, I don't think you need a big team at all. I think even just having one person that can answer questions that can be in your inbox, that can free you out of like the email jail is kind of all you need. And one thing that's really awesome, and I talk about this in my conversation with Amy Porterfield, is a lot of people are looking at chat GPT with fear, or like, you know, like, oh, no, it's going to take over my information.

46:24But you can very easily build out what's called a custom GPT using your IP, your content, your frameworks, your information. and you can give that to a virtual assistant and they can answer students questions using all of your information, your voice and your frameworks so that you are not the one having to personally support an answer for your community. And so there are ways where you can either speed that up for yourself or hand it over to a virtual assistant where they can literally give your responses to your students without you having to physically type out, okay, here's step one, here's step two, here's step three.

47:06And so I always look at like repetitive tasks. And my team is like so good at this of like, can there be a template? Can there be an automation? And or is there a way to leverage AI from an ethical conscious and brand standpoint in this to speed this up or to make this easier? And so I don't actually picture you, Jennifer, and maybe I'm wrong. I could be totally wrong. I don't picture you having this massive team. Like I picture you in your garden with your family and having this be the engine running behind the scenes that isn't taking over your life, but that is affording you and giving you the balance to have the life.

47:45Am I wrong in that? I don't know. You're a hundred percent right. I want this to be what inspires other people to want to go out and do the same thing and believe that they can grow beauty in their life too. Yes. And that's where I'm like, I feel like we're in a beautiful, almost renaissance in a lot of ways of women really asking, what is success for me? What do I want this to look like? And what do I actually need? Like what is enough and not chasing more for the sake of more without having it tied to like something actually tangible. And so I actually think you could run this incredibly lean and even having like a virtual assistant that was a member of your community that just wants to pick up a few hours or things like that, where it could just be on like a, you know, three hours a week basis, things like that.

48:37Like when I hired my first virtual assistant, her name was Caitlin. And all she did was go in my inbox and give people responses because I would like, I am notorious for reading and then marking an email unread. Actually, you experienced this when you were trying to send me the tubers and I was like, yes, I want this. Oh my gosh. And then like, I totally forgot about it. And then I had to circle back. And so it's like any response is better than no response. And when you start to like loosen the grip on some of those control things, you start to see more opportunities where you can either call in support or get support from somebody else.

49:08And sometimes too, just getting people in your own community where you're like, Hey, would you like to make a hundred dollars a week? Just helping support could be amazing. So I wouldn't, you know, imagine this huge team. I don't think that's necessary for what you're doing. And I also don't think it's aligned for what your version of success is. I agree. Thank you. So I think a VA is a great next step for me. I love it. Okay. Final question. Perfect. Okay. So my mini course just covers the end of the season on digging, dividing, and storing dahlias so people can grow them again the next season.

49:42how do I strategically guide my students from my mini course into my membership, the Dahlia patch, which covers everything on growing dahlias without it feeling just like a hard sale at the end of the mini course. I'm literally your like dream audience, but I'm already a member of the Dahlia patch. So, okay. So I love this. So Amy Porterfield does this in her membership where the only way to join momentum is through taking her program, Digital Course Academy because it kind of like lays the foundation, right? And it's like, if you know all of this, then you're a right fit for this. A few like very minor strategic things.

50:20So inside of your mini course, you can have based on what platform you're using, what platform are you on? I am on Kajabi. Okay. So, so are we, so we use Kajabi. So inside of Kajabi, you can actually build out a sidebar on your course and you can upload a beautiful graphic that says like, do you want ongoing support? Join the Dahlia patch. So you can actually build offers inside of offers inside of Kajabi. You can also have triggers inside of your courses. So inside of your mini course, you can have a trigger that says, if somebody gets to this module, start this email sequence or present them this offer.

51:01And I love this because a lot of times we were kind of assuming like, well, by week two, somebody should be at module two. And it's like, That's not how life works, right? Like some people Netflix binge it and they're done in an hour. And then other people are like three months from now finally logging in, right? That's just life. And so what I love about Kajabi is that you can build in different triggers so that if somebody makes it through, you know, module three of your mini course or lesson three, then you can trigger, Hey, it looks like you're making awesome progress. If you want ongoing support, or if you're curious about these next steps, we cover this all inside of the Dahlia patch.

51:39So it works specific to each student, which I think is just like amazing. And if somebody is listening to this, I want to backtrack for one second. Kajabi is just the platform where we host our online courses. I think I've used them for a decade. I love Kajabi, but there's many other platforms. There's Teachable. You can build it in WordPress. There's a lot of different offers that you can do to build this out. But I love Kajabi. And I feel like they are very innovative in that. And then the final thing too, is inside of your mini course, you could record a final lesson. That's like, congratulations, you did this.

52:14This is amazing. Here's what we just covered inside of the mini course. If you want more, here's what we cover inside of the Dahlia patch. And maybe you could even gift them like one month for free. Like join us inside of the Dahlia patch. Your first month is on me. I know you're going to love it. I know you're going to want to stick around. Here's how to claim access. And you can either have that just be open the whole time, or you could unlock it once they hit a certain level inside of that mini course so that that is the natural extension. And then with a membership too, one thing that I have been learning a lot about, and again, I don't have a membership, but I have so many friends who have incredible memberships is that you, if you want to keep getting new members in to your membership each month, you want to have some sort of exciting update or exclusive content or aspiring content to give you something to promote about the membership each month.

53:07So my friend, Bonnie Christine, she teaches surface pattern designers and she has an awesome membership. And she does this thing where each month they get the opportunity to pitch their designs to different brands like anthropology. And it's like, this is how you will get your work in front of the people you want to be in. And then next month, it's a different company, et cetera. And so you want to have some sort of angle that allows you to talk about your membership with freshness to get new people into it. But I think there's a lot of synergy in taking people from the mini course into the membership because they're going to want that continued support or that next level support or access to you to ask their personal questions.

53:46That is so helpful. Thank you. I love the idea of having that messaging in the mini course. I had no idea that you could do that through Chappie. And honestly, the one, like we have three words in our business that we try to think about, whether it's a podcast episode, a blog post, a course, and it's no dead ends. Meaning I never want somebody to finish something and be like, okay, now where, now what? And so it's like, it's just an invitation, right? That's all it is. It's not a pitch. It's not you hard selling. It is literally an invitation. And how fun is it that we get to give people those invitations to their next step?

54:24So I would just look for ways that you can inject it in. You could put it into the workbook of your mini course and say like, hey, like even we've done this in terms of freebies where we have a freebie and we're like, hey, if seeing is believing and you are a visual learner, you might want to learn this inside of our master class. Right. And it's like, just how do you cue it up so that you are truly adding more value? And so like at the end of the workbook, you could have like join the Dahlia patch for one month free. Here's a QR code to claim that offer. Anyone who's in the mini course gets that.

54:58And so just think of places where there might be a dead end currently. And how do you just extend the invitation, whether it's the sidebar, inside the course, inside a lesson, inside a module, inside the workbook, etc. And for mini courses, when people are paying a low ticket amount, it doesn't feel like you're trying to upsell them. it is truly a natural extension because oftentimes the mini course only solves one part of the problem and they need the next steps, right? They have more problems than the one you just solved. And so it just makes sense. That was so helpful. Thank you. Oh my gosh.

55:34Okay. So one final thing. I know that you took Amy Porterfield's Digital Course Academy as have I, and that we were kind of in that same orbit together. If somebody is considering creating an online course or kind of extracting their knowledge or their passion or their expertise and wanting to put it out into the world to impact others, what would you say to them? Say a course is absolutely the best way to get your message out there. You're not selling, you're serving your audience. And I think Amy helped me understand that so much that if you position it the correct way, you're literally providing this value that they can't find elsewhere.

56:15And it's your own unique perspective. I think one thing Amy said was that you don't have to be the most knowledgeable person. You just have to teach it your way and show up as you are, because you are offering something special that no one else can do. And getting to learn from her course really helped me launch my course. I don't think I could have launched it without it. Oh, and I'm so grateful because I've taken your course and I was like, prone to be like, Jennifer, what do I do? How do I, is this right? And I was like, no, I can literally log in and look at all of this online because you've created it.

56:49So it also saves you so much time answering the same questions over and over and over again. And just giving people, you know, I'm out in my garden at seven o 'clock at night. Like this is not the time to be asking questions. And so I just love it. I adore you. I love getting to know you. You have inspired me so much. I have your tubers in my garden. I'm going to have a greenhouse. Thanks to you and our connection of like inspiring me, like go for it. Just go for it. So thank you for being a part of my life and my community. Where can everybody find you and connect with you and watch you and learn more from you?

57:25Yes. So I am at thefloweringfarmhouse.com and on all social media, the Flowering Farmhouse, or if they want to get more cut flower gardening advice, they can listen to the Backyard Bouquet podcast. Amazing. Thank you so much for doing this and being a part of it. It was such a joy to have you on the podcast. Oh, I love this. Thank you, Jenna. Oh, I just, I love Jennifer. It's so fun. She feels like a true friend. We didn't bring this up in the episode, but I am the godmother of her puppy because I named it. She sent me pictures of her dog that she was going and get. And I said, that looks like a Winnie.

58:00And they named the dog Winnie and she is so cute. She is just such an amazing member of my community. And I just want you to know, like I see you, I learn from you. I am inspired from you. When you reach out, it is really me on the other side of the screen. And I'm just so grateful to be able to pour into people like Jennifer and people like you. It is such a gift. So just thank you for being a part of this community. If you are inspired and you want to create your own digital course, whether it's a mini course or you want to do more of a membership, let me tell you that there is nothing better than to learn from the best.

58:37And in my opinion, the best is Amy Porterfield. It's who I learned basically everything course related from. Her Digital Course Academy is open for enrollment and you can head to jennacutcher.com forward slash DCA. And we also have an epic bonus suite waiting for you free when you join the Digital Course Academy. That's jennacutcher.com forward slash DCA. I can't wait to hear your success story. Thank you so much for listening to this episode of the Gold Digger podcast. Of course, if you know someone who could benefit from this coaching episode, please send it to them. And if you would like to be coached on air on the podcast, head to our Facebook insiders group, which we've linked in the show notes and show description for you.

59:19This is where we source our students to invite onto the podcast, people of our community that I want to serve and help. And of course, until next time, keep on digging your biggest goals. And thank you so much for listening to this episode of the podcast. Thanks for listening to the Gold Digger podcast. I hope today left you inspired and equipped with something you can put into action as you build a business that truly supports your life. If this episode resonated with you, here's how you can help the show reach even more entrepreneurs. hit follow, share it with a friend who's building something meaningful.

59:52And if you're feeling generous, leave us a review. Those reviews help other listeners discover these conversations when they need them the most. This show has become so much more than I ever imagined. And it's because of listeners like you who show up and share. You are helping build something that will inspire entrepreneurs for years to come. For show notes, links and resources, head to golddiggerpodcast.com. Keep digging your biggest goals. The world needs what you're building.