916: How to End the Year Without Burning Out: The Reset Plan Every Entrepreneur Needs

26:24I recognize this. But I also have recognized that I have built a business that has really protected me from like real burnout because trust me, I have experienced that. And so instead of thinking about sprints and, you know, hitting the finish line strong, I think about rhythms. Like I want to move through my life with a rhythm. And what I found is that having rhythms and not these intense sprints is actually more profitable. And it's because a sustainable pace creates sustainable results. There are certain people that I know where like they make the majority of their annual income in like a one month timeframe.

27:09and I do not envy that at all. There is so much pressure on their performance. A lot of times they're sitting around the rest of the year hoping and praying that everything is gonna go well and if it doesn't, they don't really have a backup plan and my business runs with a rhythm whether I'm launching or not. I am technically only launching about three to four weeks out of the entire year and the other 48 weeks of the year, my business is running with a rhythm and so if you followed me at all over the last seven years, you might have witnessed this evolution. Maybe you didn't even recognize it.

27:41Maybe it was unconscious to you. But I am someone who I love my calendar to have wide open spaces. I don't overbook it. I design launches around my energy. I'm not just like jumping on to like market opportunity. And I let seasons be seasons. And I feel like I will look back at this last decade of becoming a mom after navigating loss and all these things. And I have never felt more successful in my life. And I have also never been more aligned. Now, here's the thing that I think hustle culture just totally leaves out. Your business needs you to be a human being and a leader and not just like a productivity machine.

28:23Because when you are constantly sprinting, you're making these decisions from depletion. When you are someone who is constantly sprinting, you are essentially making all of your important decisions from depletion. But when you're in a sustainable rhythm, you can make decisions with clarity. Like imagine, like what do you think would serve your business better? Clarity or depletion? There's another quote that I love. So there's an entrepreneur and author, her name is Tara McMullen, and I think she just literally lays this out perfectly. So she says, productivity isn't about doing more things. It's about doing the right things in a way that honors your capacity.

29:01And that's what we're at after here. Your capacity today is different than it was on January 1st. You have changed. Your life has changed. You've evolved. Your needs have evolved. And so figuring out what does productivity look like right now? What is my capacity with utter honesty? I mean, that is what we are truly after. So here are your practical steps for this one where we are calling it a season, not a sprint. So first, choose your pace on purpose. What is genuinely sustainable for you right now? Not what do you think you should be able to handle, but what actually works in your life right now, your energy, your health, your current season, the stage of life you're in.

29:43What is that pace and how can it be sustainable for you for the next 90 days and beyond? Then do a calendar audit. So look again at your Q4 calendar. what needs to pause so that you can finish without completely unraveling like i give you permission to disappoint the version of yourself who thought you could do it all like let her down let her down and say you know what i've grown up and i've evolved and i recognize right now that this is going to be a no this is a pass and then lastly design your q4 to protect your peace not prove your capacity and this might be the most radical thing i say in this entire episode your worth is not measured by how much you can handle before you break.

30:27Let me just say that again. Your worth is not measured by how much you can handle before you break. The goal here isn't to see how much you can squeeze in before December 31st. The goal is to finish this here feeling like the CEO of your life, not like life just happened to you. Now, before we keep going, I want for you to think about this. If your business were truly built around your energy, not the pace of the industry or the pressure of the calendar, what would your Q4 look like? Like what would you take off of your plate right now to protect your peace? And while you let that sink in, let's take a quick break to thank the sponsors who make this conversation possible.

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34:20So here is something I want for you to consider. What would it look like if you moved the starting line back? Okay, I'm about to share something that might make you a little uncomfortable, but I need you to hear it. The way that you end this year is essentially training your future self. So if you finish 2025 burned out, scattered, running on fumes, that's exactly how you are programming yourself to start 2026. But if you finish this year grounded and clear and energized, let me tell you, that's the foundation you are building for your next year. This is about moving your starting line back from January 1st to right now.

35:04So let me get specific about where I see this playing out. I know exactly where my burnout lives. I already said it in this episode. It basically lives on social media. Like I can write and create content all day long, but when I feel like I have to show up online and perform every single day. That is literally the crux of my burnout. Very little work burns me out more than that. In fact, that is really when I think about the last seven years, that is like the only place that I feel like I just don't want to do that anymore. So here's a stat that might surprise you. One study found that 50 % of social media creators have experienced burnout and 37 % have considered quitting entirely.

35:46If you're feeling depleted by this constant pressure to show up online. Let me just say you are not alone. And this overwhelm isn't a personal failing. I want for you to hear that. This is not a personal failing. It is literally just a signal. There's an author and business strategist. Her name is Amber Ray. And I love how she says this. So she puts it this way. She says, burnout isn't about working too hard. It's about working in misalignment with your values and energy. And let me just say, when I first heard that, it hit me straight in the chest. like wow it is not a sign that like wow good for you you're working so hard it is literally a signal like i imagine like a siren going off in terms of like hey maybe right now this has misaligned your values and energy and guess what when i look at it that way it makes total sense so i have created what i like to call these kind of let me think of how to say it almost like protection rituals, which are essentially planned breaks from social, approaching my content with this batch work creation, and then scheduled off seasons.

36:51And all of these are designed to protect my energy so I can show up as myself, not as a performance. Like I used to show up on Instagram stories every single day. And I think that in the last six months, I've probably showed up a total on Instagram stories 10 times. That's it. So here's how to build kind of your version of protection rituals. So first, identify your burnout triggers. I am sure that you could list them immediately. Like don't even pause. Just say what comes into your mind. What is consistently draining you? What are you complaining about to your loved ones? Is it constant client communication, over delivering, never logging off, the comparison trap?

37:30Like what is it? What is it that just makes you feel that empty, I cannot do this anymore feeling. Then what I want for you to consider, and I think this matters regardless of if social media is a burnout place, but I'm getting guessed that maybe it is, is how are you handling your consumption? So we've heard a lot of like, create before you consume. I think it's a great quote. I think it's a great line. I think it's a great idea. But how are you starting your day or how are you even moving through your life activating your creativity before you're consuming in everyone else's lives and events and highlight reels.

38:10Like when I think about how much information is coming at us every single day, it is staggering, right? Your mind has to have activation, not reaction. So I got this app on my phone and it has radically transformed how I spend time on social media. Most days I will log into Instagram for a total of 10 minutes. And that is essentially to get my post created and posted before I get locked out. I'll link to the app in the show notes, but it has changed my life. It basically blacks out your apps. And then if you click on them, it takes you to a space where you can either take a deep breath in and a deep breath out.

38:48And then it asks you, do you still want to go to this app? Yes or no. And then how much time are you going to dedicate to it? And you can pick one minute, two minutes, five minutes or 10 minutes, and it locks you out at the end of So you really have to ask yourself, how much time do I have to waste right now? And most of the time, I don't have any time to waste. And so I feel like my creativity has flourished. I don't feel so overwhelmed by what's happening in the world. And so just considering how do you protect yourself from that? And then how do you install protection rituals right now? So looking at how you're moving through your day, if you do not have a consistent routine or rhythm, it doesn't need to be perfect.

39:23It doesn't need to be 10 steps. But if you are not looking at like time blocking or deep work or screen breaks or email free days, like what helps you stay consistent without sacrificing your nervous system? And again, these aren't meant to be restrictions. They're literal investments in the sustainability of you showing up. And then finally, start your January habits today because here's what research tells us. According to a study from the University of Scranton, only 8 % of people actually achieve their New Year's resolutions. But here's the kicker. People who start habit changes in October or November have a 67 % higher success rate than those who wait for January 1st.

40:0667 % higher success rate, I will take that bet any day of the week. How can you start your January habits today? How can you get really clear on what do I want? Not just when January 1st hits, but today, how do I start becoming that person today? Because when you wait for a fresh start, you are literally relying on motivation instead of integration. You are trying to become someone new overnight instead of gradually becoming who it is that you want to be. James Clare, someone who I deeply respect, He talks about this in his famous book, Atomic Habits. And he says the most effective changes happen through what he calls habit stacking, where essentially you just attach a new behavior to something you already do consistently.

40:48So instead of saying, I'm starting January 1st and on January 1st, I'm going to wake up at 5 a.m. and I'm going to journal for an entire hour. Maybe you start now and you say, OK, while my coffee is brewing, I'm going to write three sentences in my journal. Maybe it's one 10 minute walk. Maybe it's one less scroll session. If you get the app I talk about, oh my Lord, you're going to have 8 million less scrolling sessions. Maybe it's one earlier bedtime. But I'm going to tell you right now, these micro habits compound and starting them right now means that when January hits, you're not starting from scratch.

41:22You are already living as the person that you want to become. So here's the identity shift here. You're not just ending a year. You are becoming the person who finishes strong without burning out. This person makes different choices. This person sets boundaries. This person values alignment over achievement. Are you with me? Can you see how important this is? For number five, I feel like this is one of the most important things I've been learning and nerding out over recently, which is pick just one, one bold move to focus on. considering this kind of like a strategic elimination game. This is a season of strategically eliminating the things that do not work for you, the things you don't want to do anymore, the things that aren't getting you results.

42:12And I have this mantra that I learned from my friend, Rory Vaden, and it has transformed the way that I work and the way that I think. And he says, diluted focus gets diluted results. I notice, especially as somebody with ADHD, that every single time that I try to juggle multiple big goals or projects, I essentially end up getting half traction in about 10 directions. And honestly, that is when I feel most scatterbrained. That is when I get anxious. That is when my cortisol is likely raised and it literally helps no one. I am currently reading Dr. Benjamin Hardy and Dan Sullivan's book, 10X is Easier Than 2X.

42:49I know I am way late to the game and I cannot stop talking about this book. And I've actually been doing audible. And I listened to the book when I'm doing other things like gardening or biking. I don't know why it totally helps me absorb the information and just think about it in a different way. And inside the book, he talks about something that has totally shifted my perspective, which is exponential growth doesn't come from working twice as hard at what you're already doing. It comes from identifying 20 % of your work that creates the most impact and having the courage to eliminate the other 80%.

43:25This is like Pareto's principle, which I recorded an entire episode about before because I'm obsessed with that principle. And I think it's at play in so many places in our business. But what we need to understand is like when we think about ruthless and strategic elimination, and you think of having the courage, like what would it take for you to be someone courageous enough to eliminate 80 % of your work. I mean, the 80%, it's not bad work. It's probably just not your best work. And when you're trying to do everything, you're probably doing nothing exceptionally well, which is where I think so many of us hit burnout, where it's like, I cannot possibly add one more thing to my plate.

44:05I am doing too much. I'm not even getting all the things I need to done. How does this actually work? There's another person that I respect. His name is Greg McKeown, and he's a business strategist, also an author. And he basically calls what I'm talking about the disciplined pursuit of less. And he has a book called Essentialism. It's super good. And in that book, he says, if you don't prioritize your life, someone else will. That someone else might be the social media algorithms. It might be client demands or just like the general chaos that comes with running a business. So here's my process.

44:37If you're thinking, oh my gosh, I have to pick one bold move. How do I do that? Here's what I do. So first, ask the needle moving question. So this is one single question. If I could only accomplish one thing this quarter that would genuinely move my business and my life forward, what would that one thing be? Again, going back to point one, not what looks good, not what I think I should do. what would actually matter? What is the one thing? And then you want to create a stop doing list. Do you want to know how extreme I took this concept? I imported in my Google calendar. I imported in my daily task lists, like for an entire week, I imported in my profit and loss statements.

45:21And I like went through the ruthless elimination. And so you have to create a stop doing list. Like I'm not talking about just clearing your calendar. I'm talking about reclaiming your energy. So what meetings, what commitments, what projects are you going to intentionally release? How can you pivot it? Like I remember a few years ago, I did a calendar audit, which I do every single year. And I was recognizing that I had all of these different calls and they were all landing on different days. So it'd be like Monday, I have one call at 11am. Tuesday, I have a call at 930 and a call at 11. Wednesday, I have a call at 2pm.

45:56And for my brain, it was such a struggle because all I could think about were those meetings that day. I had no time to do deep work. And so when I looked at almost like a stop doing list, I had to strategically let go of either meetings and let team members lead them or be a part of them or ask, can we change this so that I can batch all my meetings in one day? And it totally changed my rhythm. It changed my flow and it changed my focus, which for me, focus is really hard, right? Like it is hard for me to lock in, it is hard for me to do deep work. So a stop doing list is your first step towards progressing to a place where you are actually able to focus.

46:34And then lastly, set one clear outcome that has three supporting steps. So not a 10 step process, not a complex system, just three clear actions that support this one bold move along with deadlines that you can actually keep. Like we're talking about realistic. I'm talking about smart goals, like specific, measurable, attainable, realistic, and timely. What do those three actions look like and how are they smart? So this is about going deep. And I feel like my entire business, especially in recent years, has really shifted from like trying to go super wide to going deeper. It's not about designing your Q4 to serve the grandiose vision of how you are going to change your world.

47:17It is to help you get in alignment to start working towards that bigger vision, not just your to-do list. And here's the truth. Saying no to 10 good ideas in favor of one aligned, bold move is the most strategic thing you can do, not just for your revenue, but for your sanity. And if you have not read 10X is easier than 2X, because to me, I don't know why that title, it felt like too big. Like I was like, I don't want to 10X my business. I like, I don't want, like pick up that book. It is fascinating. It has really changed the way I think. And it has helped me simplify my business in so many ways and just like grab the audible.

47:52It's super fun. And what I like about the audible is that Dr. Benjamin Hardy reads the book. And then after each chapter, he interviews Dan Sullivan, his co-author, and they just like talk through it. And it's really fascinating. So that is number five. Now, before we wrap up with the habits that will protect your future self, I want to take a quick moment to thank our sponsors for supporting the show. And when we come back, I want to share how to finish this year in a way that your future self will thank you for. And guess what? It has absolutely nothing to do with your metrics. We'll be back in a minute.

48:24Anyone who knows me knows that I'm all about creating spaces where people actually want to be. So when we started hosting on Airbnb, it honestly felt like the most natural thing in the world. And it's turned into one of the best decisions we've ever made. Over the years, we've hosted hundreds of couples in our little spaces. We've had so many repeat guests come back and we've created this incredible community, not just with our guests, but also with the people who help us care for our space. Whether you've bought properties as an investment or have unused rooms waiting to be shared, hosting on Airbnb is a practical and profitable choice.

48:58And just think about it. If you've put a ton of time, effort, and work into your home, someone out there probably would love to experience it while they're traveling. So next time you're planning a trip or want to make some extra income from your spaces, you should definitely host on Airbnb. Your home might be worth more than you think. Find out how much at airbnb.com slash host. For my last hot take, it is about building habits that essentially protect your future self. I really think that there is something to this idea, this science of starting now and not in January. And when I think about finishing the year aligned, I don't mean just your revenue numbers or your Instagram engagement.

49:41I mean like you as a whole human, you and your wellbeing, you and your health, you and your spirituality, like whatever that looks like. Because honestly, that's the stuff that actually matters at your dinner table. And here's something fascinating that most people don't know. The last 90 days of the year are actually the most strategic time to start new habits. It is literally the best time, not January 1st, but the last 90 days. Okay. So there's this fascinating research, which got me so excited about this episode. And it comes from Dr. Philippa Lally at university college London. And here's what she found.

50:18She found that it takes an average of 66 days for a new behavior to become automatic. So get this. That means if you start a habit today, by the time January rolls around, it is already integrated into who you are, not something you're trying to become. I think a lot about my own shifts, specifically like my health shifts. I am a whole different human. One of my goals is to be the healthiest I've ever been when I enter my 40s. So I'm 37. I literally went through the last part of the year thinking I was 38 until I had to do the math. I'm 37 and I'm probably in the best shape of my life and the healthiest state of my life than I've ever been in.

51:01And I only want to continue to get healthy. And I think a lot about my health habits and how it was really small. I did a lot of habit stacking, things started to compound and my identity shifted. And it shifted in so many ways where at first I just had to ask myself, like, what would the healthiest version of myself choose in this moment and now I am my healthiest self. Does that make sense? And so when you think of New Year's resolutions, studies show that 23 % of people quit within the first week. That is 23. That is almost a quarter percent of the people. They literally last less than a week.

51:3843 % quit by the end of January and only 8 % of people actually achieve their goals. The difference here is identity-based habits versus outcome-based goals. Okay, let me say that again. The difference is identity-based habits versus outcome-based goals. I'm going to lean back on James Clear because Atomic Habits is a number one best-selling book for a million reasons. He has sold literally millions of copies, but inside of that book, he says that the most effective way to change your behavior is to focus on who you wish to become, not what it is you want to achieve. And I think that's where we get it wrong is we write down all of these goals, right?

52:21But we're not actually thinking, who do I need to be to achieve that, right? So instead of saying like, I want to exercise more, it's I am someone who enjoys moving my body daily. Or instead of saying like, I want to be less stressed, it is I am someone who fiercely protects my energy. So for me, when I think about like what does finishing this year aligned look like for me it is a quiet and calm nervous system that isn't constantly activated it is mental space to think strategically and not just reactively it is margin in my mornings so that I am not someone who is rushing into my day it is energy being fully present like with my kids with my husband not just like physically in the room, but I am present.

53:07I am awake to what is happening in front of me. And those are the things that I think about. Like I do not want to be the marathoner that is crawling across the finish line. I just don't. I want to enter the new year feeling amazing. And so here's something I want you to remember. No one is applauding your Instagram metrics at your dinner table, but the people who are closest to you absolutely feel the impact of when you're there and when you're not there. And again, not just physically there, when you are with them. There's this line that I think all of us should put on a poster or a post-it note and stick next to us.

53:45And it comes from author and therapist Nedra Glover Tawab. And she says something that has really stuck with me and just helped in the unwiring of wanting to be productive all the time. And she says, rest is not a reward for work completed. It is a requirement for work to be sustainable. Again, rest is not a reward for work completed. Rest is a requirement for work to be sustainable. Your future self-protection plan using habit stacking looks like this. If you're like, okay, great. This all sounds good, but like my reality doesn't look like that. Here's what we want to start with. So start with what you already do consistently.

54:25So what is something that you do every single day without fail? Maybe it's brushing your teeth, waiting for your coffee to brew, checking your phone while you wake up like that can be a habit stack anchor like here's like a very tiny example of this but every night when I brush my teeth I put on my red light hat I have a hat that's supposed to like help your hair grow and take care of your scalp and I love red light drew laughs like there's red light everywhere in our house and so that's just one thing where it's like when I brush my teeth I put the hat on then I'm kind of winding down tidying up my room getting the room ready there you go so figure out like what do I do consistently and how can I just stack one tiny habit on it.

55:02Maybe it's having your journal next to your coffee maker. If journaling is something you want to do, like just create those loops so that you start to see like, well, I'm already doing this one thing. And for us productivity freaks, it works great, right? Because you're like, I'm being extra productive. Next stack one micro habit onto that anchor. So again, maybe after your coffee brews, you write down three things that you're thankful for, or after you brush your teeth at night, you actually tidy up your closet or put your clothes away. Or before you grab your phone in the morning, maybe you take five breaths or maybe you get that app I talk about and you don't even go on your phone in the morning.

55:37Like maybe that. And then what I want you to consider is like one thing we don't do enough is we're so good at tracking what we do, right? Like we're like checking things off of the list, but we're terrible at checking in on how we feel. And so what would it look like if you tracked the feeling and not just your doing? This is like kind of the thesis of why I wrote my book, How Are You Really? is like, how do you not just keep moving through life, but like you stop to check in? And so maybe it's at the end of each day. Maybe it's after working on a task. Maybe it's the end of each week. Like again, check in.

56:10How do I feel? Did this give me energy? Am I drained? What are patterns that I'm noticing? Because research shows that when you start to track your emotional state, it is absolutely more predictive of your long-term success than tracking the habit itself, right? So if you're just moving through your day, checking things off your list, awesome. But if you're not actually stopping to like check in on the feeling of it, you might struggle to stay consistent. That might be part of your consistency issues. The thing is, is that when you start to follow through and when you see yourself as somebody capable of following through, you build what is known as identity evidence.

56:50Every single time you do that habit, you are voting for the type of person you want to become. Like one meditation session is evidence that you're someone who prioritizes their mental clarity. One boundary that you set firmly is evidence that you value your energy. The rebellion here is choosing to measure success by how you feel in your life, not just how you look in your business. Okay? Because sustainable success isn't about what you achieve once. It is literally about what you can maintain while still being the person you want to be. If you start these micro habits now, you are not just preparing for a better January.

57:25You are literally becoming the version of yourself who finishes strong without burning out. And that person, let me tell you, that person, they make different choices. They set different boundaries. They build businesses that serve their lives, not consume it. Like that person is the person that I want to serve and the person that I want to be. So here is what I hope you walk away with today. You do not have to finish this year by pushing harder. You can actually finish it by choosing better. This season, it's going to tempt you. It is literally going to trick you into thinking that you have to chase more.

58:00But in reality, it is about realigning your vision, your energy, and your values and letting that alignment guide what you say yes to. Can I just remind you of something? You did not start your business to burn out. You started it to build something that works, something that serves you while you serve others. So I think we stop duct taping your strategy together and finally give it the foundation it deserves. So again, here is your homework. And I actually want you to do this. If you have a pen and paper nearby, write it down. If you need to like jot it into your phone, do the audit, get brutally honest about what's working in your business and your life right now.

58:35And what's not, what do you need to release to finish this year? Feeling proud of how you showed up. Choose your one bold move. Again, not three goals, not a complete life overhaul. One meaningful thing that if that is the only thing you get done before the end of the year, it has moved the needle and it is in alignment with who you are becoming. And lastly, start the future self habits now. Whatever you want your January self to be doing, the boundaries, the rhythms, the practices, the health things, like start those today. Don't wait for the calendar to give you permission. I am giving it to you right now.

59:08And frankly, you do not need my permission. But if you were waiting, here it is. Because I want for you to know that how you finish this year shapes how you start the next one. And I do not want you walking into January feeling scattered, scrambled, or behind. I want you grounded and clear and energized and proud, not just of what you accomplished, but how you did it. Let's build a system to make this sustainable. You've got it. Thank you so much for listening to this episode. If you have a friend and you want to move through this, practice with them, send them this episode, share it with them.

59:41It would be such a gift to me and a gift to them. And of course, until next time, gold diggers keep on digging your biggest goals. But let me just say, I want to make sure you're digging in the right direction. Thanks for listening to the Gold Digger podcast. I hope today left you inspired and equipped with something you can put into action as you build a business that truly supports your life. If this episode resonated with you, here's how you can help the show reach even more entrepreneurs. Hit follow, share it with a friend who's building something meaningful. And if you're feeling generous, leave us a review.

1:00:13Those reviews help other listeners discover these conversations when they need them the most. This show has become so much more than I ever imagined. And it's because of listeners like you who show up and share. You are helping build something that will inspire entrepreneurs for years to come. For show notes, links, and resources, head to golddiggerpodcast.com. Keep digging your biggest goals. The world needs what you're building.