933: How to Build Your AI Dream Team (Without Losing the Human Touch)

30:53So I'm able to amplify my work in the world and stay in my zone of genius. For me personally, as an entrepreneur, and I've been an entrepreneur and creator online for a really long time. I don't know about you, Jenna, but when the team gets too big, when the business gets too big, and I'm spending a lot of time managing and in feedback loops, I feel like it's not as fulfilling for me. I want to be here. Yes. I want to be like working with people. I want the relational part of the business. I want to feel creative. Do you find that? Oh, 100%. I have always had a team under 10. And now it's about like half of that size.

31:36And I love it. Same. That for me is my sweet spot. That like five person team. But a five person team that can do so much. And you can do a multi-million dollar business. If that is your goal, if that is your ruler, you can do that with a team of five. You can also make a huge impact and impact the masses with a team of five. Like, I don't think you need much bigger than that, in my personal opinion. And maybe even smaller with AI, because now all of your team members get to have their own AI dream team. So my integrator and ops manager, she manages our AI dream team and any human team members that work with us as well.

32:23But I get to be in my zone of genius so much more. And that has been a game changer for my whole life. Like I've never been more happy and fulfilled than I am in this moment. And a big part of that is because of my collaborations with AI and having this AI dream team. Okay. So how did the dream team come into fruition? Like who's on the dream team? How do you figure out the roles they play? What does this look like? Are you talking to robots all day? Like break this down for us so that we can visualize almost like the org chart and what it looks like. Yeah, I love talking about this and I'm going to get really nerdy here, I'm sure.

33:10So I first want to say that as the technology advances, we can do more and more and more. So what a lot of people need right now in this moment are the custom GPTs that are trained on very specific roles in your business. There's custom GPTs in chat GPT. There's projects in Claude and projects in Claude function in a very similar way. They're pretty much the same thing where you are creating a role and you're filling a knowledge base with all of your information and data. I leave post-it notes all over the place saying like, can AI be helping you with this right now? Down to even getting ready like chat GPT, advanced video mode, can look around your closet and be like, oh, I see a great outfit combination.

34:08If you grab that and that, that's going to be a really great outfit for that particular appearance. Or it can even consult with you on life things. And I use it for specific roles because just like how if you were hiring team members, you wouldn't hire one person to be your COO and your copywriter and your designer and your bookkeeper and your coach all in one. Right. But that's what I find a lot of people still do with AI. So one of the biggest mistakes that I'm seeing is that people try to build one GPT that does everything. But that really is like hiring one person and handing them your entire company.

34:52And it starts to dilute that focus and creativity and also accuracy, because if you have it do too much, that's where it's more likely to hallucinate. That's where it might be pulling contradictory information, like maybe the parameters you've set around creating content are different from parameters that you set around operations. So there starts to be a lot of like cross-wired confusion, and we don't want that. So specificity turns AI into a true collaborator. And I would say that anything that's specific down to subject lines, like I have a custom GPT that just specializes in creating the highest open rates in the industry.

35:36And I've been able to test this in my newsletter. And my newsletter is like the highest open rates I've pretty much ever seen. And it's very consistent. Like we will consistently get a 60 % open rate on emails, which is for anyone who's in the online marketing space, you know that 60 % as an open rate is kind of insane. So anything like that, even though it's small, you can have a custom GPT do that. And then not that you have to automate everything, but there are ways that you can automate this. So if you have a marketing strategist GPT that is trained on your company's information and your ideal client, you can actually tag in the subject line writer GPT.

36:26And you can do that right within the chat GPT interface and they can work together. Or you can use a tool like Taskade or MindPal and you can create an automation where every Sunday, the marketing strategist will, without you having to even prompt, will create a new task for this week's email and send it to your content creator to write the actual content and to the subject line writer to create the subject line, which ends up being a more strategic process, for sure, with better results overall than just having one GPT that's doing everything for you. So that's one example of how you can create those workflows.

37:13I think most people to start probably need the content creator for the types of businesses that I'm sure many people in your community have, the online businesses, coaches, course creators, consultants, Like make sure that you've got that content creator working well and operations. One of the GPTs I've been building with some of my clients is an OS for the company trained in all the SOPs, all of the project management plans. You can have it create things that can be exported to Asana as well in your project management system or Notion, which is really cool. And then Claude just dropped a new feature called skills.

37:56And what I love about this and using Claude is that a skill can be applied to your entire Claude dashboard. So if there are things like SOPs in your business, I just created a design skill so that it's trained on my entire brand if I want to create graphics from Claude. And that's just plugged into the central system. So what's really cool is that you can plug in these skills. Imagine we could do that as humans. It's coming. But imagine I could be like, Jenna, I'm going to plug in the, you know, sourdough queen skill. I mean, imagine your operating system and you're immediately going to be able to bake the most perfect loaf of French sourdough.

38:39That's the skills I highly recommend checking out in Claude as well. Okay. I have learned so much from you. So I became like a student of you. I took your force. I was like the girl. So this is every day I would go do my sauna in the afternoon and I would I would watch your course through the glass door and just consume it. That gives you the visual. And I learned so much because I think that there is so much to be said about learning how to work with it, learning how to guide it, and also just figuring out places in your life. Like I loved when you had said inside your program, you say like I've posted notes of like, can AI do this?

39:17and what I've found is that there are so many uses right like one example is we did a survey of my audience we hadn't done an audience survey in a long time and part of the reason why I didn't want to do a survey is that oftentimes I get so overwhelmed with all the results that I have trouble extrapolating themes or terms or desires or pains and so it just feels like so much information that I have a hard time with my brain filtering through of like, okay, what do I do with this? And AI has helped us create the best ideal client avatar using our survey, but not even just one ICA. We now have ideal client avatars for every single program, every single offer, because we were able to extrapolate information from one survey saying, if somebody is struggling with this, and this is the correct solution, tell me their main pain points.

40:12Tell me their key messages. Tell me what their deep desire is. And so this is just one use case of something that used to feel really overwhelming, something that was like so much data and information that I didn't know what to do with in a way that allows us to speak clearer. It allows us to reach the right people. It allows us to make sure our messaging is landing and it allows us to help the people who truly need what we have to sell. And so like, this is just one use case, but it's interesting to me because I feel like just that question of like, what can AI do? I mean, the other day we ate this meal and my kids, they're not picky eaters.

40:54They just know what they like. And they were slurping up this ramen and Drew was like, where'd you get this recipe? And I was like, chat GBT. I told it what my kids will eat. I told it the types of food we want. I told it our dietary needs And here was this recipe, right? And so there's so many ways we can be using it. And I think we're just scratching the surface in most cases. Yes, especially as we get more into agentic AI. So one of the things that's just starting to roll out now is agentic commerce. I think in the very near future, you'll even be able to take those recipes and you can have them connected to your account, like a Whole Foods delivery, for example, and it will be able to actually deliver the ingredients that you need because it will be able to bridge that step between what you need and actually doing the shop for you.

41:50So lots of little things that can be automated. And I recently with my niece, I made stories, I made her custom stories where she's the star of the story. And we took her on this intergalactic journey that had a lot of little mindset shifts and beliefs woven into it, like beliefs that are empowering and beliefs around self-love. And they were woven throughout this beautiful story. And you can create these custom stories for kids. There's just so much that you can do even beyond your business. And of course, The business use cases are incredible. And also in our lives, there's a new chat GPT feature.

42:38It's pretty recent called Pulse. And it's an expansion of chat GPT's memory so that it can be more proactive with you based on everything it remembers about you. And you can actually go into your settings and personalization and you can personalize your pulse a little bit. So now I have this in the morning, it's proactive with me. It's like, hey, today's a Wednesday, which means it's a call day. This is what you need to prep for. I've already made you some notes about this. And it will do this daily dispatch for you, which is really cool. A lot of people don't know you can create tasks in chat GPT as well.

43:19So it can actually remind you of things so you can prompt to give you reminders and you can use that in a variety of super creative ways as well. Okay, it is officially that time of year. And if you run a business, you know, the holiday rush is no joke. I've done more Black Fridays than I can count at this point. And let me tell you, orders at 2am, inventory updates, refreshing my site, hoping it can keep up. It never stops being intense. That is exactly why I use Shopify. It keeps everything running smoothly when things get their craziest. Shopify is the commerce platform behind millions of businesses around the world and 10 % of all e-commerce in the U.S., from household names to entrepreneurs who will be participating in their first Black Friday Cyber Monday this year.

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44:54I have been rebuilding a capsule wardrobe lately and my all-time favorite place to shop is Revolve. They add new products daily and you can sort by color and size and even build out wish lists. I recently got these brown Autry sneakers that I am obsessed with and I snagged this suede bag that I couldn't stop eyeing for fall. Plus they have inclusive sizing and constant new arrivals which means there's always something that can fit your life and your style. Whether it's a weekend away, a big night out or just a little style refresh, your dream wardrobe is just one click away. Head to revolve.com forward slash gold digger, shop my edit and take 15 % off your first order with the code gold digger.

45:36Fast two day shipping, easy returns. It's literally the only place you need to shop from. That's revolve.com forward slash gold digger to shop my favorites and get 15 % off your first order using the code gold digger. Offer ends December 14th. So happy shopping. I am such a homebody at heart, but I love when travel reminds me just how beautiful it is to step outside of our routine. For the kids fall break, we booked a stay on a small farm near Nashville through Airbnb. And it was one of the most memorable trips we've taken this year. We met donkeys, goats, and pigs, and the kids got to pick peppers in their greenhouse.

46:13Watching them run around the farm, getting their hands dirty, and laughing the whole time was such a joy. It was peaceful. It was full of those little moments that literally just make you pause and feel connected. That trip reminded me why I love using Airbnb. It connects you to places and experiences that really stay with you. If you've ever thought about hosting your home on Airbnb, it doesn't take much. Whether it's your entire house or just a spare room, your space could offer that same feeling to someone else and even earn you some extra income. Your home might be worth more than you think.

46:47Find out how much at airbnb.com forward slash host. You do one that I learned from you that I love is like how you consume the news, which I think is something that is very crippling for people. It's like when you jump online now, you have no idea what you're about to see, right? Like you, your nervous system is already nervous about the headlines you're about to consume. And I learned from you that you have something that will drop you like non-biased news in the format that you want to read it in the morning. And like you are in control of the consumption of what you're consuming, how, when, and where it's pulling from, right?

47:27Yes. And I'm a Canadian living in the United States. And I go back to Canada, and I'll watch the news. And it's a very different experience. News in the United States is so sensationalized. And it's very fear driven. And they have all these people commenting on what's happening instead of being like, this is what happened in the country and in the world today. Just neutral delivery of what's going on. I have my degree in international political science. I love tracking geopolitics and what's happening. I cannot let myself get consumed by the algorithms, by the news cycle, like the major media cycle, especially in the US.

48:14So I have it just deliver. And this is something you can set up again as a task in ChatGPT, and it can just give you the key stories around certain points. You can also specify where you live, your local community, your state, that you want the most important news for you and your family. We do not need to be tracking every single thing that's happening. So that's another great use case. Yeah. How do you recommend like using AI without feeling like you're losing your voice or you're losing like this human centered feel in your business, like especially for creative and heart led entrepreneurs, which is my community, right?

48:58It's these people that have this passion and they don't want to lose that. They don't want to sound robotic. What's the tip there? Oh, so if you are collaborating with AI, as I think your community, heart led values driven entrepreneurs, same with the community that I serve. And I highly recommend plugging in humanization prompting into the especially creative work that you're doing. I also prefer Claude over ChatGPT. It has more humanness to the outputs. It's trained in more human values as well. So I'm a big fan of Claude for that. And humanization prompting is an added layer that ensures that every output sounds alive and conversational and emotionally intelligent.

49:48So what that often includes is an elimination. So hard rules around eliminating a lot of the things that make something an AI giveaway. Yep. And I think a lot of people, all the M dashes, it's not this, it's that. We're not going to be in Y, we're going to get to Z. Like there's a lot of these negation structures and things that really make you aware that it's AI, which I think can end up building distrust with people as well. If you're doing that and people feel like it's just robotic and you're not in it. So you can, one of the things that I love doing the most is actually uploading your conversational language.

50:38So you can use humanization prompting to set those rules, to make sure that outputs, have it check, make sure you check your response and ensure that it sounds and feels like a human would say it in natural human language. Make sure that it feels alive, make sure that it's emotionally intelligent. So you can have those those checkpoints. But I like to in the queues, especially for a custom GPT, and your content absolutely needs to be a custom GPT, you can upload conversations. So I will have the voice mode, advanced voice mode in chat GPT, or you can use voice mode in Claude, have it interview you about the things that you're passionate about.

51:25Have it interview you about the deeper layers of who you are and what you care about and ask it to ask you at least 20 questions to really get to know you. I upload that entire conversation transcript into the knowledge base of my content GPT. And I have those conversations frequently. And I keep putting them in there because that's how it learns who I am. And the more that you can train it on things like that or past things that you've written, the more it's going to feel like you. And then always make sure you still read through it and update it. And when you're prompting even your custom GPT, make sure you're sharing a story that's recent and relevant.

52:16Make sure you're weaving in some lessons and learnings from your own life so that it has that personalization. And then for the time that actually gets freed up with AI, spend that time on the relationships in your business. So because AI can do some of this work that used to keep me busy or used to keep me managing a lot of things, I can actually interact a little more with my clients. I can take three to four hours to write my newsletter. And I collaborate with AI on my newsletter, but there's a lot that I write in myself because it's based on my current insights and the experiments that I'm running as I continue to expand my AI dream team.

53:01So it takes me a long time to do that, but people feel it. And I get so many responses to that. And I think it's because I have the space to pour my heart into that newsletter. And I haven't felt like I've had that space in many past years running my business. Oh, I can resonate to all of this. I have recently taken back all the writing in my company, like all of it, every email. Like I love writing again because I have learned the tools and the ways to do it in a way that it is pouring out of my heart, but it's the best version of all the things I want to say. Right. So it's like, help me be clear in this.

53:45Help me make this story richer. What details am I missing? You know, call out my blind spots. And it's fascinating because I feel like in so many ways, it's bringing me back to my roots. Like I started as an OG blogger and somewhere along the way, I stopped writing the copy myself and started reviewing it. And now I'm like back in that seat of writing it. And I've learned so many things from you in this of even having conversations. Now, when I go to outline a podcast, I started the voice mode and I start talking about here's what I want to say. Here's why this matters. Here's how I do this. Here's the strategy.

54:21Help me organize this in a way that is easy to comprehend and inspire somebody to actually take action on this. Right. And so it is all coming from me, but it is helping my ADHD brain sort this in a logical cool way that actually will help people take the actions that I've wanted them to take. Right. And so it's been such a partner in the work that I do. I think it's helped me be more clear of a communicator. I think it's helped me fall back in love with a lot of the aspects that I lost because I didn't have time for them. And I've learned just so much through your teaching of how to do this in a way that is pure and that feels honest and true, but also in a way that has given me so much more bandwidth and time in my life.

55:09It's incredible. Thank you for sharing that. That's so inspiring to hear how you're using it as well. And what you're speaking to is really essential because there have been studies done recently on cognitive debt and how when you're just having AI do everything for you and you're not having that back and forth, which to me, it needs to be a collaboration. It needs to be relational. And when you make it collaborative, when you make it relational, when you ask it to point things out to you, when you ask it to help you to form an idea and you're having that back and forth, there's cognitive potential that opens up.

55:48It can actually make us the latest research, which ironically is also from MIT, which published this big paper on the cognitive debt piece. But actually, they're finding that it can open more creativity if you're using it in the right way. And that cognitive potential, I think, is really exciting because there are parts of our brain and there are aspects of our creativity that we're not even tapped into. What is actually possible when we have this creative partner and this collaborator that can see things that we don't see, that can approach it from a different angle, that can give us a different perspective.

56:30And what does that end up doing to our overall creativity? Look at what's happening with Sora 2 or with Veo 3. Again, we can use these generative video creators for purposes that are not very conscious and to create misinformation, and that's a concern, we can also use them to tell stories that have never been told. We can, you know, I built my first business in the production and media industry, and we had a whole team of animators, and it took a lot to produce the interactive films that we would produce. And that would be a barrier to so many people. And now anyone is going to be able to create a show pilot or a movie.

57:16And I feel like that use of our creativity is also going to expand consciousness in new ways. So there's a lot to be excited about. And I love all the ways that you're presently using it in your business and in your life. Yeah, I mean, it's been so amazing, because I feel like when you learn how to approach it, and you learn how to train it, it really does just amplify your works. Like, you know how you say like money helps magnify. So if you are a not good person, you have a lot of money that is magnified. If you are a good person, you get money that is also magnified. And so it can be that thing.

57:53And I feel like the same goes with AI in terms of your intention and your consciousness around it, but also your desire. One recent example is I have created so many custom GPTs for my podcast. And so there's one that will create show notes from a transcript, one that titles the episodes, one, you know, I've trained it on almost a decade's worth of knowledge of running a podcast, right? And recently we had a launch and I was like, what if we gave this to our students? Like not just the systems and the structure of how to do this, but actually having the assistant that we are leveraging that has saved us so much time that is trained on everything we have built for our show?

58:35What if we share that knowledge and that level of expertise of a top rated show with 100 million downloads? What if they had access to that and they could ask it questions at any time of day? And what would that look like? Like, that's crazy, right? No, it's not crazy. And so we gave it to all of our students past and current. And I have never gotten so many emails of like, this alone is worth the cost. Like this has changed my experience. This has elevated my show. And so I also just think too, it can do so much good when you can share the knowledge around it and expand people's beliefs around what's possible with it, which is exactly what you do and have done for me.

59:18And then I get to do the same for others. And so I just think, man, I'm excited. I love it. I think you have expanded what I believe is possible. And I think that this conversation in turn is going to do the same. Yeah, and everybody needs to now become an AI integrated entrepreneur, your business needs to be AI integrated for 2026. And beyond. And that's my invitation for everybody listening. Imagine, I remember the 1990s. You remember the 1990s? I was one 1988. So yeah, okay, I'm an 86 baby. And I grew up with the internet in some way, you know, the internet was very different, obviously, in 94, 95.

1:00:10But if you can think back and look back to the 90s and imagine you could travel back in time to 1995 with the wisdom that you have now. What would you choose to do? Would you choose to not engage at all with the internet? Which there were people, by the way, in 1995 saying, I'm not going to engage with this thing. But guess what? Over the years, over 30 plus years, we ended up every business now needs to be an internet business in some way. And we ended up fully embracing that and the internet has revolutionized our world for better for worse, however you want to look at it. It's introduced me to amazing people.

1:01:00Many of my friends I've actually connected with on Instagram and through our industry and we get to be here having this conversation. How beautiful. But what would you choose to do if you could go back to 1995 with the information that you have now? What opportunities might you take? What might you invest in? How would you choose to approach your career? And And now we have a very similar moment that we are in. And every business is going to become an AI integrated business. I think that there's going to be a collapse of time. This is going to happen on a much larger scale than how the internet revolutionized things.

1:01:44And it's going to happen a lot faster. We're operating now in collapsed time. So what's going to change over the next five to 10 years, there are some people that are saying it's going to be a thousand years of human progress that happens in this really condensed period of time. And you can look at that and it can bring up fear. And I think if we're embodying fear, we are going to create more of that. That becomes a self-fulfilling prophecy. or you can embody hope and you can choose to see the possibilities because when you are embodying hope, your brain is more open to the opportunities that exist around you and for the ways that you can individually contribute and play your part.

1:02:30And I think that that is an incredible responsibility and also such a gift that we have. And each one of us has a role to play in that and a role to play in leading the future. Thank you for sharing that. Will you give us a quick synopsis of what AI Dream Team is? It's the offer I literally jumped into the day I DM'd you. And one of the only courses I've taken this year, and it's been fundamentally life-changing for me. I've got a good update in there coming for you real soon for some added things that you can dive into. AI Dream Team is my signature AI program for heart-led, values-driven entrepreneurs to collaborate with AI in an ethical and embodied way to free up more of your time to be in your zone of genius.

1:03:27So you will start by building an AI CEO, a marketing strategist, a content creator, a project manager, a personal coach, and you will be guided through that. You'll receive instruction sets to help you do that, to create your GPTs and projects, your clawed skills to further train that AI Dream Team. And then you also get access to a collection of my AI Dream Team members as well that are trained on years of business experience and launches and planning and really what works. So there are GPTs for writing your sales pages and developing curriculums and you have access to all of those as well. And they can be plugged into your AI Dream Team.

1:04:22So you'll build your own AI dream team trained on your business and your genius. And then you'll also get my AI dream team, which is kind of like a team of consultants and coaches that are going to be able to work with your AI dream team to make it even more powerful. I'm obsessed and I love it. And also you are constantly in there updating and sharing what you're doing. And so I just feel like it is a masterclass. As you consume just a small level of news, I consume just a small level of AI, which is through your lens. And I feel like I'm simply led into this next stage. If you go to JennaKutcher.com forward slash AI, we are linking the AI dream team.

1:05:07I cannot recommend it enough. I think it really shifted my fear around AI. And it also just opened up possibility and an understanding of how to use it in the way that I think most of us desire to and are concerned that we can't. And there is proof that you can. Thank you for leading us through all of this. Thank you for everything. Where can everybody find you and connect with you and learn more about you? NatalieMcNeil.com. You can link up to my newsletter and some freebies that I've got for you as well. And then on Instagram at NatalieMcNeil. and send me a DM and let me know what you're taking away from the interview.

1:05:46I love getting to hear from people personally. And it's one of the things, again, that I love about having the AI dream team, because now I have more space to actually connect with people. And yeah, I'd love to hear from you as well. You, you, you, you, you. I swear this conversation right now, if I had to like put a pin in the map of our lives, it is going to change the way that we work. And I grappled with a lot of the things you might be grappling with when it comes to AI, the ethics, the consciousness, the environmental impacts. And I feel like Natalie is truly a trailblazer in how she is teaching this and how she is allowing us to do meaningful work in less time to get back our lives, to be able to pour our precious time and joy and heart and passions into our communities and our families in ways that have simply not been possible until now.

1:06:44If you want to check out Natalie's course, which I fully support, it is jennacutcher.com forward slash AI. That's jennacutcher.com forward slash AI. I am a paying student who is very much studying the work that she does and the way that she teaches. And it has deeply impacted my life and my work to a point where I have more time back so that I can do the things that I love. Thank you so much for listening to this episode of the podcast. If you know someone who could benefit from this conversation, please be a good friend and share it with them. I would love to hear your thoughts and what you have gained from this episode, just like Natalie would.

1:07:22And of course, until next time, gold diggers, keep on digging your biggest goals. And remember, you do not have to do this all on your own.

1:07:56This show has become so much more than I ever imagined. And it's because of listeners like you who show up and share. You are helping build something that will inspire entrepreneurs for years to come. For show notes, links, and resources, head to golddiggerpodcast.com. Keep digging your biggest goals. The world needs what you're building. Please note, this episode may contain paid endorsements and advertisements, and individuals on the show may have a direct or indirect financial interest in products or services referred to in the episode. Your support through affiliate links or sponsored content helps us continue to bring you valuable content.

1:08:36Thank you for being a part of the Gold Digger community.