An urban planner, infinite scroll, and … what is a public good?

22 Jun 2026 · 10 min · 4 chapters

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In short

The Indicator Quiz episode revisits multiple Planet Money/Indicator stories from the past six months through an NPR quiz format, covering social media design, public goods, dementia risk signals, small-business financing, and other economics/culture facts.

Guests

Jim Umbach, an urban planner for the city of Fernley, Nevada, and an author.

Key claims

Infinite scroll is widely credited to entrepreneur Aza Raskin; a public good is non-excludable and non-rivalrous, and GPS is treated as a public good despite minor processing costs; missed bill payments can be an early financial red flag for dementia years before diagnosis; merchant cash advances surged due to import tariffs, with reported interest rates up to 300%.

Notable examples

GPS vs other options; dementia-linked missed bills; merchant cash advances; rare Pokémon card valuation jump (170%); employers covering GLP-1s for weight loss (20%).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Indicator Quiz with Jim Umbach

2:10 to 2:32

A variety of quiz questions covering economic topics, including public goods and financial implications.

“As a small business owner, you wear many hats.”

Indicator Quiz with Jim Umbach

3:08 to 8:14

A variety of quiz questions covering economic topics, including public goods and financial implications.

“Is it A, the like button, B, the poke feature, C, video autoplay, or D, infinite scroll?”

Wrap-Up of the Quiz

8:14 to 10:46

Jim discusses his experience on the quiz and thanks the hosts.

“We test you on numbers featured in episodes.”

NPR Plus Live Virtual Event

10:46 to 11:19

Announcement of a live virtual event for NPR Plus supporters.

“If you couldn't come to one of our book tour events back in April, now is your chance.”
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Transcript

Automatic transcript. May contain errors.

0:01NPR.

0:06This is The Indicator from Planet Money. I'm Waylon Wong. And I'm Adrian Ma. And this is The Indicator Quiz, where we test your knowledge of topics that we've been covering on the show. And you, dear listener, can play along, too. We haven't had one of these in a while, and it's the middle of the year. So this one is going to cover a little bit of everything from the past six months. Today, we have listener Jim Umbach, who works as an urban planner for the city of Fernley in Nevada. He's also an author. Welcome to the show, Jim. Thank you. I'm so happy to be here. It's been a while since I've taken an economics quiz, but I think I'm going to do great and make my entire area proud.

0:45Okay, well, time to brush up. Jim, you're going to be playing today for your choice of NPR merch. Yes, we've got shirts and mugs and so many options. and merch, by the way, is available to purchase on shopnpr.org. That's just a little plug before the quiz. And now I think it's time to play. That's all coming up after the break.

1:09Support for NPR comes from IBM. On Smart Talks with IBM, host Malcolm Gladwell speaks with leaders who are pushing the boundaries of AI and technology in partnership with IBM. Hello, hello. I'm Malcolm Gladwell, host of Smart Talks with IBM. I sat down with Alone Cohen, who leads research and development at UFC, to discuss the complexity of using technology to analyze fight data. With kick to the head, it makes contact with the outset of my arm, which I brought up. In our world, that's a blocked strike. Yeah. But teaching a computer what exactly that means and when and how. Like when my arm is up, that's a block.

1:52When my arm is down and hits my shoulder, that's not. It's those nuances that proved incredibly difficult for machines to be able to handle for a very, very long time. That is until IBM entered the octagon. Listen to Smart Talks with IBM wherever you get your podcasts. This message comes from LinkedIn. As a small business owner, you wear many hats. You're the owner, the marketer, the seller, the hirer. With LinkedIn, you have the tools to help you boost your visibility, find prospective customers, and find the best team for your small business all in one place. So while LinkedIn can't hang up all of your hats, it makes it easier to wear them all.

2:32Learn more at linkedin.com slash indicator show. This message comes from Fisher Investments. Senior Vice President Michael Hosmar reflects on one of their core values. We want to empower our clients with knowledge. In fact, Fisher is built on that idea. It comes straight from our founder, Ken Fisher, who believes the more our clients understand about the plan we've built for them, the more comfortable they will be with their personal financial situation. Learn more at FisherInvestments.com. Investing in securities involves the risk of loss. all right it is indicator quiz time with our guest jim let's start with an easy question before heading into some of our other quiz segments adrian here is your helping hand if you need a hint that's right i am you know your phone a friend all right question number one the entrepreneur azaraskin recently testified in court about the addictive nature of social media apps, which interface feature is he widely credited with creating?

3:37Is it A, the like button, B, the poke feature, C, video autoplay, or D, infinite scroll? I'm going to have to say it is the infinite scroll. Very confident, and you are correct. Woohoo, yes. Azaraz can recently talk to Adrian for an episode, and he said that, you know, this is a more efficient interface rather than hitting the next page button so many times. But he also said he regretted his part in making infinite scroll a thing. So great job, Jim. Off to an amazing start. Now, here is a segment we call Capital Concepts, where we see what concepts you've retained from an Indicator episode. Are you ready?

4:23I sure am. Here's the question. The Planet Money book highlights public goods. This is a service or benefit that everyone can access and that more people using it doesn't take away from others using it. Which of the following is a public good? Is it A, visas for foreign STEM workers in science, technology, engineering, and math? Is it B, AI? C, Maha Make America Healthy Again dietary guidelines for schools? or is it D, GPS? What's a public good? Well, this all would be classified as beneficial to the public, but what does not take away from others using it? And I would have to say that would be...

5:08I'm leaning toward GPS. Maybe EJ can help me out a little bit here. Okay. The good has to be non-excludable and non-rivalrous. Non-rivalrous. Yeah, that's just a fancy way of saying that the more people use it, it doesn't take away from others. Are you still leaning GPS? I would have to say that is actually still takes away some processing power, however minor, from people. So I'm going to teach my answer to the health standards. Oh, well, I'm so sorry. Maybe we steered you wrong. The answer is indeed DGPS. Yes, it offers a broad collective benefit that isn't depleted by use and cannot be easily restricted.

5:58I guess the data processing power notwithstanding, it's still considered a public good. It's that old, you always catch your first instinct, that's what they say. That feels counterintuitive to me, to be honest. Take it up with the economist, Adrian. That's on me, Jim. It's all right. We have more questions to come. And the next one goes like this. We had a really eye-opening story about the connection between money and health. What financial red flag could actually be an early indicator of dementia even years before a medical diagnosis? Is it A, missed bill payments, B, investing in crypto, C, an intense hoarding of coupons, or D, constantly forgetting passwords?

6:46It had to be missing bill payments. That is correct. Missing bill payments. Yes. These financial slip ups can start happening years before someone even receives an official medical diagnosis for dementia. So it's important to keep an eye on your loved ones. Great job, Jim. We are rolling along to the next question. We had an episode about a small business that turned to something called a merchant cash advance as a financial lifeline. What specific recent economic pressure drove this trend? Was it A, getting ahead of inflation concerns in our economy? Was it B, the need to cover the cost of import tariffs?

7:30C, rising salaries required to compete for global STEM workers? or D, the energy market shock from the U.S. and Israel war with Iran. What caused a small business to turn to this lifeline? It was the import tariffs. Excellent memory, Jim. You are on a roll. That's correct. Yes. Our colleague on the business desk, Alina Salyuk, reported on these mostly unregulated loans. And her reporting said that MCA Merchant Cash Advance interest rates had gone as high as 300%, which has been very difficult, as you can imagine, for a lot of these small business owners. So amazing job, Jim. The recall is just superb.

8:12Thank you. Now, here's a segment we call Numerical Nuggets. We test you on numbers featured in episodes. And the hints that you'll get here if you need a hint is you can get two answers wiped off the board. Does that sound OK? Yes. Wonderful. Here is our first numbers question. In our episode about the Pokemon card craze, we mentioned an index that tracks rare Pokemon cards. It saw a massive valuation jump in just one year. By what percentage have valuations for rare Pokemon cards increased in the last year? Is it A, 170 %? Is it B, 6-7 %? Is it C, 52 cents? or is it D, 200 %?

9:02I believe it's 200%. Ooh, so close. We kind of tricked you a little bit there because 170 and 200 % are kind of close, but it was 170%. I knew it was one of those two. I admire the confidence, though. You were like, no hint needed. I'm just going straight for the basket. Go big or go home, they say. Right. Honestly, rounding up 170 gets you to 200. So as far as I'm concerned, you got that one right. I'll take it. All right. Here's our next numerical nugget question. Only some employers cover GLP-1s for weight loss for their employees. They're hoping it will reduce long-term medical costs related to obesity.

9:43What percentage of employers cover GLP-1s? Is it A, 0%, B, 20%, C, 50%, or D, 100 % because GLP-1s are legally required to be covered in some form due to the Affordable Care Act? Let's go with the 20%. You are right again. It was 20%. This is an episode we did with Julie Wernout of the Tradeoffs podcast. And, yeah, very well played, Jim. I wasn't keeping track, but I feel like you got almost all of them. I think you got all but two, which is incredible. Well, thank you. Well, Jim, you have been a superb contestant. It's been so fun to have you. Thank you. It's been a lot of fun. And, yeah, we will be sending you some indicator or NPR merch in the very new future.

10:39and we really appreciate you taking the time to be on our show. I appreciate it. I look forward to hearing you every day. Oh, thank you. Thanks, Jim. If you couldn't come to one of our book tour events back in April, now is your chance. We're doing a live virtual version for our NPR Plus supporters. It's on Thursday, June 25th at 3 p.m. Eastern, noon Pacific. Planet Money's Jeff Guo and the book's main author, Alex Mayasi, will be there along with some special guests. If you've already joined NPR Plus, Listen to our most recent bonus episode to find out how to register. If you haven't joined yet, just go to plus.npr.org.

11:16Again, that's plus.npr.org. This episode was produced by Angel Carreras with engineering by Travis Hagan. It was fact-checked by Sierra Juarez. Kate Kincannon is our editor, and The Indicator is a production of NPR.

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12:17How to Try Again is a book for everyone else. It's about quitting unhealthy expectations, failing compassionately, and trying again differently. Blending empathy, humor, and real advice, How to Try Again will help you make change that sticks. How to Try Again by Steve Kam is available wherever books are sold.

From the publisher
It’s time for The Indicator Quiz! We test you, dear listener, on your knowledge of topics that we’ve covered on The Indicator. For today's quiz show, we are putting an urban planner from Nevada to the test. Play along with us and see how you do!

Are you interested in being a contestant on our next Indicator Quiz? Email us your name and phone number at indicator@npr.org and put "Indicator Quiz" in the subject line.

Fact checking by Sierra Juarez.

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