In short
How the market’s “starting period” (uptime, downtime, or flat) shapes investor mindset, risk-taking, and long-term outcomes; emphasizes education and consistency over timing.
Guests
Andrew Sather (co-host/returning guest). Background: started investing around Thanksgiving 2012 in San Francisco; first stock was Microsoft on an iPhone stocks app. Entered after the Great Financial Crisis era; peers struggled post-GFC. Later experienced a short downturn that made him feel overwhelmed by picking smaller stocks without enough analysis.
Key claims
Starting in an uptime can create recency bias and “everything will go up” thinking; starting in a downtime can create fear and missed opportunities; starting in a flat market can reduce urgency and encourage excessive risk (e.g., options/futures). Best approach: learn the market, automate investing, and avoid comparing your timeline to others.
Notable examples
Microsoft (first buy); renewable energy stocks that raised “longevity” concerns; “be greedy when fearful” vs “be fearful when greedy”; 2012–2014 repeated “next 2008” fears; bond allocation for a 529 underperformed; tech opportunities like Facebook/Google/Apple during downturns.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to Investing Experiences
2:27 to 3:21
Hosts discuss their different timelines in investing.
“The way I kind of frame it is there are three types of time periods in the market that you could land in.”
Starting to Invest: A Personal Journey
3:21 to 4:16
Andrew shares his initial experience with investing in stocks.
“My name is Evan Rate, and we are here to help you make sustainable financial changes without breaking a sweat.”
Market Context: Post-Financial Crisis
4:16 to 6:50
Discussion on the market atmosphere during and after the financial crisis.
“be patient with me, long-term listeners.”
The Shift in Investment Mindset
6:50 to 8:10
How experiences shaped their investment strategies differently.
“I mean, Enron was a stock that those guys were looked at like an Elon today or a Sam Altman today.”
Contrasting Investment Experiences
8:10 to 9:14
Evan shares his positive investing experience during a market upturn.
“I'm sure that that would have a massive impact on your overall financial mindset.”
Lessons from Market Fluctuations
9:14 to 14:00
Discussions on the lessons learned from market ups and downs.
“I think it was definitely for me a transition.”
Understanding Market Longevity
14:00 to 15:10
Learn about the challenges of selecting stocks based on market performance.
“Again, maybe not the blue chip stocks I was invested in, but a couple of these smaller renewable energy stocks that I might have picked or something along those lines.”
Learning from Market Trends
17:44 to 19:10
Understand how different market conditions influence investment strategies.
“I just made a new stock the third largest position in my portfolio.”
Pros and Cons of Market Timing
19:11 to 21:18
Examine the advantages and disadvantages of investing during different market phases.
“Yeah, there was a lot of different kinds of time periods happening within only the span of a couple of years.”
The Impact of Recency Bias
21:19 to 22:51
Learn how recency bias affects investor behavior during varying market conditions.
“which is just the good side, but completely ignoring the bad side of the coin.”
Show all 16 chapters
Navigating Fear and Greed in Investing
22:52 to 25:06
Discover the dynamics of fear and greed in investment decisions across market cycles.
“And even if you were younger, it was considered prudent to have a bond allocation, which is silly now.”
Investing in Flat Markets
25:07 to 28:00
Explore the implications of starting to invest in a flat market and its effects on strategy.
“But just chucking a bunch of money in when the market is high, more than you're going to in the long run, also is not a good idea.”
Understanding Dividend Stocks and Personal Mindsets
28:00 to 30:15
Learn about the impact of dividend stocks and personal investment mindsets.
“I found myself gravitating to dividend stocks and I think it was kind of the heyday of dividend stocks, which kind of makes sense.”
Practical Investment Education and Long-Term Strategies
31:16 to 35:07
Explore practical ways to improve financial literacy and investment strategies.
“So what are some practical ways that we can improve on ourselves and educate ourselves and make some tangible long-term changes to our financial story?”
Navigating Today's Investment Landscape
35:07 to 38:44
Understand the current investment landscape and how to approach it wisely.
“And all you can do is focus on your own growth and your own understanding and try and build that up as much as possible.”
The Importance of a Holistic Approach to Investing
38:44 to 39:35
Learn why a holistic approach enhances your investing mindset.
“Because I think it can lead to a lot of FOMO and I think it can lead to a lot of mistakes.”
Transcript
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2:34Andrew Sather:The way I kind of frame it is there are three types of time periods in the market that you could land in. So you could have an uptime where the market is just going up, up and up for that time period, down, of course, down, down, down, or also where it's flat. I definitely think that having a flat market where not that much is happening, not that much growth, not that much loss, can also have an impact on you and your investing mindset. So for me, if you say you end up, you start in an uptime like I did, there's definitely the pros of seeing, okay, I can make money on this platform. This is something that can...
3:21Andrew Sather:Morning, morning, morning, everyone. Welcome back to At Any Rate. My name is Evan Rate, and we are here to help you make sustainable financial changes without breaking a sweat. I'm pleased again to welcome back my friend and one of the hosts of the other segment on this podcast, Andrew Sather. How are you doing?
3:36Evan Raidt:I'm good. I'm excited for this. Thank you for having me on again.
3:39Andrew Sather:You guys continue to tolerate me and so I'll keep coming. I'm a very, very patient person. I feel like I bring this up at the beginning of too many podcasts, but it is still an important point of view nonetheless. To put it nicely, you have had a different investing timeline than me. We're at a different point in the timeline from each other. Not that different, but still different. What was it like when you first started investing? Just when you first hopped on the scene of investing in stocks, what did the stock market look like? What did the economy look like? All that.
4:13Evan Raidt:I've probably said this story multiple times on the show, so be patient with me, long-term listeners. But for the newer folks, I first started around this time, actually, around Thanksgiving was when I bought my first stock. And I remember it vividly because it was on like an iPhone 3 or something and like the fact that they put the stocks app as one of the default apps was I think that's what got me interested because I was like clicking on that app and like well what's in here kind of thing. I never
4:49Andrew Sather:even thought about that. It's a pretty interesting choice to have been a default app but you're right it was. That's a very impactful choice by them.
4:57Evan Raidt:It was because otherwise I would not have known. You just never think of things like this when you're coming up. I had people also at work helping me out, but when you hear something as vague as the stock market, it's so ethereal. It's hard to visualize, but having an app to help you visualize it, that was just really helpful, other than what you saw on CNBC. So anyway, this was like 2012, I guess it was. Yeah. 2012 in San Francisco. I remember this. So I bought my first share and it was Microsoft. And then once I bought my first share, then I started diving in. And around that time, I had just graduated college maybe four or five years ago.
5:50Evan Raidt:A lot of the people, a lot of my peers, we had trouble finding jobs and it was coming out of the great financial crisis. So that was something that had really jarred a lot of people. The great financial crisis was something we hadn't seen since the Great Depression. And I heard Jeff Bezos talk about this recently when he's talking about this AI bubble concept. He says the AI bubble, even if it's a bubble and even if it bursts, it's a good bubble in the sense that humanity is advancing technology. whereas in 2008, 2009, it was just a bunch of people who were, it was a financial bubble. So a bunch of people who were just taking on all this risk.
6:35Evan Raidt:There was no benefit to society and it impacted a lot of people in a negative way. A lot of bankruptcies, a lot of bad debts, all of these things. So the public at that time was very, very risk. They were scarred. I mean, Enron was a stock that those guys were looked at like an Elon today or a Sam Altman today. These guys who are superheroes who had made a bunch of people rich and they were one of the best business people. And that was Enron. And then one day later, it's gone. And it was just a very negative, very bearish time period is what I came up in. And so a lot of the, when you would go and listen to podcasts or you would go, and there were still a few podcasts back then that would talk about stocks, but everything was about kind of like keeping your, avoiding the excesses of the previous decade and keeping your money safe while also still growing it.
7:39Evan Raidt:And then energy was a big thing back then. So it was like if you were a stock market investor and you didn't know anything about what was happening with oil and Exxon and Chevron, it was kind of like you didn't know what you were talking about. So yeah, it was a very different time from today. And technology was not nearly... It feels like today, if you don't talk about AI, if you don't know about NVIDIA, you're kind of out of touch. that's how it was in 2012 but it was all oil chevrons chevron exxon the permian basin i remember hearing that a lot um so it was yeah just a different time okay but that's that's
8:21Andrew Sather:really interesting and you know with with all that negativity surrounding all that uh the economy as a whole uh investing whether it's it being a bubble and then feeling a ton of short-term fear or long-term as well but mainly short-term fear about what the heck just happened is going to happen again? When will this happen again? How do we protect ourselves? All that sort of stuff. I'm sure that that would have a massive impact on your overall financial mindset. And I know you've said before that you're a very frugal person financially as a whole, but why do you feel that even after seeing all of that horrible volatility in the financial sector as a whole, that you ended up being financially frugal as a whole, but still being very willing to invest and continue investing and put more and more money into investing over time, even though when you started investing, it was so volatile and the whole mindset was just protect yourself at all costs.
9:17Evan Raidt:I think it was definitely for me a transition. It didn't happen overnight for sure. And a lot of it was having confidence and just being really prepared for whatever would happen. So once I kind of internalized that, okay, investing is a game you can figure out. like you you can there's always uncertainty but if you can manage it if you can have a system to take account for the uncertainties then you can still get ahead and so the more confidence i built in myself as an investor the the way i was able to get over the the fear of investing in the stock
9:55Andrew Sather:market okay that's really interesting so yeah seeing framing investing as as a tool that you can learn to use even if you do seen how careful you need to be with it but it's still something you can learn to use and it can it can help you that's that's that's really interesting and i think it it contrasts pretty well to when i started investing which i started in like late 21 late 2021 uh so at that point it was it was mostly just up like crazy post-covid like once things recovered after covid which was only like three months or something so it was quick after covid it began and then by mid late 2021 overall things were just going up to like crazy for the most part you know crypto was absolutely crazy meme stocks were again running wild as they always do periodically um there was definitely a lot of wild speculation just assuming that things were going to go up up up and up and i it was it was incredibly easy to succeed and i even remember there was a time when it was soon after i started investing i i think by that point i had already kind of decided, okay, I'm probably going to do, I think I was investing in some blue chip stocks at the time.
11:01Andrew Sather:So Coca-Cola, Apple, just big stocks at that point. And I was investing a few of them and they just kept going up. And I was like, okay, I need to start learning about some ratios and some statistics about stocks. Did some research on that, picked more stocks. After a few months, they're still just going up. And I was like, oh, okay, this is easy. That's why people do this. That's why there are investors out there. That's how people get rich off of this is you just kind of, as long as you put any thought into it, then things are just going to go up. And I remember I was, I was in the office I was working at at the time talking to, um, the, the mentor that I had that helped teach me about investing and finances in general at that time.
11:45Andrew Sather:and I was telling him that I felt that way and he was like trust me it's not always going to be like that and I was just like but it is right now it's crazy how much your like recency bias essentially completely overrides all logic and online research and what somebody is telling you to your face you still just feel like this this experience is happening right now is the truth and this must have been the truth and so I just thought that that investing was so easy and again And as long as I put any thought into it and picked even a halfway decent stock, then I was going to be okay. And obviously, that's a very scary mindset to be in.
12:24Andrew Sather:But that's where it put me in initially. And so it kind of felt also more like what interested me mattered more than what stocks will succeed. Because it felt like practically everything is succeeding at this moment. and so okay i'm more interested in like renewable energy or something so i am going to invest in a couple renewable energy stocks that seem to look good according to a couple ratios online and they're going to do well and that was my whole assumption and it was it was just so such a backwards way of looking at things but but again whatever you whatever you start in is so easy to get caught up in.
13:07Evan Raidt:Yeah, so it sounds almost like the flipped opposite of my experience. So how did you come to the realization that, because it sounds like you don't have that mindset now, so how did you, as I kind of had to build confidence to become more risk-taking, how did you find yourself to become more risk-averse?
13:35Andrew Sather:I don't remember a specific example, but I do know that after this period of everything just going up, up, up, and up, after there was probably only a few to several months, like three or six months or something time range of investing in this, there was a very short-term downturn, not a real notable downturn by any means, not a significant downturn of the market as a whole. But some of these stocks I was invested in started trending downwards, and there started being concerns about longevity. longevity of the company as a whole. Again, maybe not the blue chip stocks I was invested in, but a couple of these smaller renewable energy stocks that I might have picked or something along those lines.
14:13Andrew Sather:And I remember feeling like, okay, I can see that there's something here because there are still stocks that are going upwards. There are still stocks that are recovering. There are stocks and companies out there that people don't have long-term concerns about. But some of these stocks that I went out and picked or thought about picking or whatever are now going downwards and there are serious concerns about it surviving in the long run and what this downturn indicates about the company and blah, blah, blah. And it suddenly started to feel, really the best word is just overwhelming. And it made me realize that, okay, I can't just go pick something willy-nilly out of the clearance bin and assume that it's going to be okay.
14:52Andrew Sather:There needs to be a lot of thought, a lot of analysis, a lot of in-depth understanding behind this decision-making for this to be successful in the long run at all. and that sort of sort of mentally for me flipped me to the side of okay that's at least at this point i don't think that's the effort that i want to put in because this it feels overwhelming it feels like something i know nothing about and so at least for the time being i'm going to lean away from putting that time in whatnot is quickly becoming the next big thing for you to pay attention to and its success isn't even slowing down over time but it's compounding faster and faster.
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17:44Evan Raidt:I just made a new stock the third largest position in my portfolio. And I actually just finished the deep dive report on it called the Newtonian Compounder, How 60 % Returns Power on Unstoppable Machine. It's available for our Value Spotlight members. If you want to see the thesis, we're doing a 60 % discount for now, but I'm pulling the deal once the stock hits$45. Check it out at einvestingforbeginners.com. slash 60. I know I still definitely spent a lot of time on things like podcasts, things like
18:14Andrew Sather:YouTube videos and blog posts online and other educational material, just trying to learn about the market as a whole. But I really flipped over more to that learning and understanding mode, similar to the place that you landed, again, coming from the opposite end of things. But you landed in that place of, okay, this is a tool, I need to learn how to use it. and I felt very similarly that like okay this tool got really really crazy and lucky and good lately but it's not always going to be like this and if I want to have any real six long-term successful access to this I need to start learning the inner workings of everything and so it led me down that path path of a ton of education meanwhile not really taking many risks and you know of course in the long run, landing into investing pretty much or primarily in index funds, still very passive investing.
19:03Andrew Sather:But that was after a ton of learning about the market and its workings as a whole.
19:10Evan Raidt:It's cool that you started in late 2021 instead of late maybe 2020 or early 2020 because your tuition to learn that lesson might have been a lot more expensive if you had a lot more money in it because it sounded like it was right before things started to turn and we saw the market come down a bit in 22. Yeah, there was a lot of different kinds of time periods
19:34Andrew Sather:happening within only the span of a couple of years. But I definitely am not sad about the one that I ended up in. But the way I kind of frame it is there are three types of time periods in the market that you could land in. So you could have an uptime where the market is just going up, up, and up for that time period, down, of course, down, down, down, or also where it's flat. I definitely think that having a flat market where not that much is happening, not that much growth, not that much loss can also have an impact on you and your investing mindset. So for me, if you say you end up, you start in an uptime like I did, there's definitely the pros of seeing, okay, I can make money on this platform.
20:15Andrew Sather:This is something that can genuinely make me a ton of money depending on how much money I have to work with. And it can help me more and more over time through compounding. And you're just seeing dollar signs. But at least seeing dollar signs makes you see it as useful and makes you want to invest in it as opposed to just being too afraid to even touch it. But, of course, there are also cons to it being an uptime where I just assume that everything is going to be okay. Or anybody that starts in that time period is going to assume that everything is going to be okay in the long run and is completely averse to worrying about risk.
20:50Andrew Sather:So when I'm analyzing a stock, at that period, at that time, I'm looking at, okay, what stock is going to shoot up the most and earn the most money in the long run? And that's it. That's the end of the conversation. There is no, and what kind of moat does it have to protect it in the long run from failing, protect it from competitors? What kind of competitive advantage does it have that's going to keep it up on that echelon and not just get it knocked over overnight? you're only looking at one side of the coin, which is just the good side, but completely ignoring the bad side of the coin. But what kind of pros and cons do you see if you start in a downtime like you did?
21:29Evan Raidt:Yeah, there's several cons. We talked about some of the good side because it keeps you humble and you tend to learn a lot. But the cons are, going back to what you said about recency bias to kind of beat that horse a little more, I remember just every year people expected it to be a repeat of 2008, 2009. And with the benefit of hindsight, obviously we've seen, sure, we had the COVID crash, which was very quick, but we haven't had another financial crisis. But people were saying it over and over and over again. And I heard it every year, 2012, 2013, 2014. People were like, oh, you know, this bull market's getting long in the tooth.
22:14Evan Raidt:The kind of stuff you still hear today. But it's just that recency bias where people think, okay, there was disaster, another one's coming, so I better not take too many risks. And again, with hindsight, ironically, that was the best time to be taking some risk. Buying some of those tech companies that didn't fit the mold of blue chips. Companies like Facebook or Google, even Apple, was not loved because people thought it was a computer their company. That would have been the time. So that's a con is you're blinding yourself to the opportunities. The other one was bonds used to be a lot more popular.
22:56Evan Raidt:And even if you were younger, it was considered prudent to have a bond allocation, which is silly now. Nobody would ever recommend that for a young person. But back then people said it was a good thing because when the market inevitably turns, you can take some of your bonds, sell them, and then buy stocks at cheaper prices. And that was something that a lot more people did and thought about. And I was guilty of it in the sense that I was saving for my daughter's college in a 529, and I had a bond allocation. And that bond allocation, I think I even did like, I can't remember if it was 50-50 or 25-75, but that bond allocation has greatly underperformed.
23:41Evan Raidt:That was a disservice I did to her that I didn't have enough in stocks because I was influenced by this whole mentality that you need to have bonds, you need to have bonds.
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23:52Andrew Sather:I even really like something specific that you said about since it had been such a downturn with the stocks that you need to protect yourself a bunch, but the ironic thing is that that would have been the best time to purchase. I think that when you start off, you fall into that. There's the classic Warren Buffett quote that I'm not going to quote word for word, although you might know word for word, is to be greedy when people are fearful and be fearful when people are greedy. And depending on where you start, I feel like you just instantly fall into the herd mentality of when most people are usually fearful and when most people are usually greedy.
24:29Andrew Sather:And so when things are down, it's just natural to be fearful. And so if that's the kind of period you start investing in, then you fall into that mindset of, okay, I need to be fearful because everybody around me is really scared. And so I need to be scared to protect myself. When ironically, like you said, that would be the very best time for you to be confident and start, you know, within reason, throwing money in it and getting the ball rolling. And then for me, ironically, starting at a good time, it made me think, okay, I should pour money into this because this is going to do well and this is going to make me a ton of money.
25:00Andrew Sather:So let's keep putting more and more money in here and making me greedy when everybody else is being greedy. When ironically, a better thing for me to do, I definitely think that investing and starting a consistent automation of investing is a great idea. But just chucking a bunch of money in when the market is high, more than you're going to in the long run, also is not a good idea. And so it made me fall into the herd mentality of everybody around me of being greedy when the best thing I probably could have done would have been to be more fearful and more understanding of, okay, there's probably going to be a correction at some point.
25:32Andrew Sather:So let's dip my toes in and start this walk here, but let's not just hit the ground running as fast as humanly possible. Yeah, I think there's a lot of wisdom there. That's good. And then the third potential timeline for you of when you start investing is if you start in a flat time. And some of the pros and cons there is if you start in a flat time, then the pros are that you're going to see the market as something that is at least stable to some degree. Even if it's not going to make you uber, uber wealthy, you're going to see it as, okay, this will be here. This is stable. It's overcoming whatever.
26:10Andrew Sather:There's always social, political turmoil going on in the world somewhere. And so if the market is still staying flat and kind of holding through that, then at least you see it as stable and it can overcome some things. And that builds up some confidence for you in the market. But it definitely has the cons of not making you realize that things can dip and things can go up. And so if things can go up, then it's something you need to be involved in and realizing it will, at least historically and statistically, go up significantly in the long run. If you don't realize that because all you realize is this current flat time, then you're not going to feel much of a push to put a ton of money in.
26:53Andrew Sather:and you're also not going to feel a ton of a push to protect yourself from downsides and downturns that will happen just as guaranteed as it going up, 100 % guaranteed it will go down at some point. And if you don't see that as much of a possibility, then you could take on more risk than you wanted to otherwise. I've even heard of people in an overall flat market for a period getting into things like options trading or futures, that sort of stuff to just try and, you know, okay, the overall market isn't really doing much. Stocks are kind of flat at the moment. So instead, I'm going to try and make these really short-term bets or these really crazily high leveraged bets so that I turn that little 0.1 % gain into like a 3 % gain.
27:35Andrew Sather:But you're taking on much, much more risk for that. And so people almost try and find excitement when there's not excitement in the market or find huge wealth building when there's not currently huge wealth building. and that leads people to take on a lot more crazy risks than they would have if they saw the potential fluctuations in the market that really are there. Yeah, I mean, I remember 2015, 2016, 2017,
28:03Evan Raidt:I found myself gravitating to dividend stocks and I think it was kind of the heyday of dividend stocks, which kind of makes sense. If the market's flat but you get paid a 4 % dividend, then you're just looking at the long term. So I think there's a lot of benefits to that in that you think of stocks as good income streams and a good thing of compounding for the long term. But I think the tough thing is, depending on your personality, you could hit the pros and cons of having the uptime mentality, the greedy mentality, or the pros and cons of the fearful mentality. and you don't really know where you're going to fall there.
28:47Evan Raidt:So you kind of have to be aware of all your options at that point.
28:52Andrew Sather:Yeah, yeah, that's true. It almost feels like it can lean more on your personality that pushes you in a certain direction or another as opposed to the outside effects of the market itself. Because if the market isn't doing much to you, quote-unquote, then it's just based on how you see things in general. you kind of put that focus onto the market. I've even heard it described as market imprinting, just like a duck with their mother, is the second that people are born into the market, whatever they see is what imprints on them. And if they're not seeing much, then maybe just their own personality imprints on them, and they kind of take that mindset, stamp it on the market, and now that's what you have.
29:36Andrew Sather:And as we've discussed, arguably, regardless of where you land, the best thing you can do is just is get more education we're getting more education better understanding of the market will regardless of of what mindset you land in initially will will guide you back towards the center and understanding both sides of the street good and bad understanding the whole thing at once and being able to make a decision somewhere in the middle as opposed to just assuming that that this side of the street is the only side i'll ever be on and that this Besides the truth, you see kind of everything at once and can make a wholehearted decision taking everything into account.
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31:15Evan Raidt:Yeah, that's great. So what are some practical ways that we can improve on ourselves and educate ourselves and make some tangible long-term changes to our financial story?
31:29Andrew Sather:Yeah, I think that the first thing is, like we just said, going out and getting education, listening to podcasts like this other podcasts other youtube channels all that sort of stuff get as much understanding of of what the market is what kind of a beast it is how it works why it works you know why it's successful in the long run understand all of these just basics and fundamentals of the market will make you realize and see it the way that andrew did eventually seeing it as a tool and as something that that has ups and downs but you can tame to a degree and understand to a degree. And you need to understand that as much as possible instead of just assuming that whatever version of the beast you're seeing right now is what the beast is.
32:10Andrew Sather:Because no matter what, that's not going to be entirely true. And then also focusing on consistency as much as possible instead of timing. So I don't care what the market was like when you first started investing. See it as a long-term game where you just need to be consistent in the market and not try and time the market to catch that upswing or to avoid the downturn that you're currently in. So set up automations, set it up so that it's on your brokerage account, it's automatically investing X amount of money into the market. I know long-time listeners will know we've brought up automation a million times, but it's definitely a solve-all to a lot of different financial or investing-related concerns and mindset issues.
32:56Andrew Sather:but automating it, setting it up so that you start now no matter what time period it is, and you know that it's just going to keep running in the long run. That statistically gives people the best long-term returns. Assuming they're obviously not making the perfect picks and buying when it's super, super low or selling when it's super, super high, the best thing you can do, whether you're investing in the overall market, you're investing in long-term value stocks, whatever it is, making those consistent investments is going to have the greatest effect. And always remember that it's a long-term game.
33:29Andrew Sather:We're talking about investing for 5, 10, 20, 30, 40, 50, 60 years of growing your wealth. Those are the kinds of timelines that we want to have in mind, not, okay, well, it's been going up for the past couple months that I haven't been investing, so that's what's most important to me, and that's what I'm going to focus on. say absolutely ignore that upturn absolutely ignore this downturn or this flat line right now and think about what the market can do because it's going to do all of those many many times over think about what the market is going to do in the long run and just wanting to be a part of that and then the last thing i want to say on avoiding this is is try not to compare your you know year x to somebody else's year x plus five so say somebody started five years ago or say for me somebody started investing in 2020 or mid 2020 right after COVID began.
34:21Andrew Sather:And so they were just seeing this crazy downturn. There's so much fear around it. And then they make it through that. They continue investing. They learn from it. And then it comes to late 2021 when I started investing. And now it's easy for me to compare my mindset and experiences, which is hardly anything to their mindset and experiences of having been investing for about a year and a half or so. and they're going to have a much better understanding, a much better grasp of everything and have seen a crazy downturn and survived it as opposed to me just assuming, hey, everything is going up. It's not an apples to apples comparison to assume that right this moment, I'm the same as every investor around here.
35:02Andrew Sather:We all have different mindsets, started at different times, have gone through different investing journeys. And all you can do is focus on your own growth and your own understanding and try and build that up as much as possible.
35:15Evan Raidt:Yeah, so good. Simple, these are all simple things that people can do, but they're very important. And I hope people take that into consideration because there's a lot of good advice there. 100%, 100%.
35:31Andrew Sather:So the last thing I want to leave the listeners with is, with your decades of experience in market investing and educating others many, many times, over many thousands of people, what kind of market do you think a new investor would be entering into if they started investing right now right this second what kind of market would they see and what would they need to be careful of to to avoid any of these negative mindsets it's a super good question um i think
36:01Evan Raidt:something you kind of said earlier is like we all kind of have our different imprints on the market it, right? Like that story with the five blind men and the elephant. They're all touching the elephant. They all think an elephant's something else. But if I can try to speak from maybe a more general view, I believe that there's a big viewpoint of finding the next NVIDIA, finding the next hyperscalers? Who's the next Warren Buffett? People are attaching these huge success stories and trying to find the next version of that. And in my opinion, in Andrew's opinion, I don't think that's the right way to do it.
36:47Evan Raidt:I don't think there will be another next NVIDIA. The last NVIDIA was Intel and they did very well for a very long time. A guy like Warren Buffett, he's like once-in-a-generation type person. He's a very special investor. Hyperscalers, cloud hyperscalers, Amazon, Microsoft, Google. Sure, they could be disrupted, but they're also really the right businesses at the right time with the right tech. It's going to be hard to disrupt what they've built. It's very foundational. So I think my advice, I guess, if I could lend some would be just be yourself and try to find unique opportunities that you think will create their own story.
37:41Evan Raidt:Find the companies that are creating their own story. Find the investments that are creating their own story and find the ways of investing and managing your personal finances that work best for you. One of the things I'm really big on lately is just kind of being more of a well-rounded person. Work on your heart, work on your mind, work on your body, work on your soul. And that may or may not have financial benefits, but I think it's a richer way to live. And I think you will find that some of that stuff does bleed over and it can help with your investing in your personal finance. And it really is.
38:20Evan Raidt:It's a very different world from when I started. Not just the stock market, not just investing, but just the world is way different. And so I'm imagining in another 20 years, it's also going to be way different. So let's just blaze our own path and try to be smart about it and don't get so attached to some of the past successes. Because I think it can lead to a lot of FOMO and I think it can lead to a lot of mistakes.
38:47Andrew Sather:Yeah, completely, completely agreed.
39:17Andrew Sather:that's going to give you a much more holistic mindset to take into the investing world that you'll be able to take in knowledge much more efficiently than if you're just going with the flow and getting excited when other people are excited and afraid when other people are afraid. Beautiful. I think that's a gorgeous way to end it. I really appreciate it, Andrew. If anybody has any comments or questions, as always, feel free to comment below or email me at evan.einvestingforbeginners.com. And if you're looking to start taking care of your own personal finances and you want to start growing yourself financially in and outside of investing, head over to einvestingforbeginners.com slash budget.
39:56Andrew Sather:And there's a free budgeting outline there that will help you get started with that. It's one of the best foundations that you could have to get off on that journey. And as always, remember, financial freedom is built one smart move at a time. Keep it simple, keep it steady. And at any rate, I'll see you next time. Peace. The information contained is for general information and educational purposes only. It is not intended for a substitute for legal, commercial, and or financial advice from a licensed professional. Review our full disclaimer at einvestingforbeginners.com.
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From the publisher
You can download Evan’s free monthly budgeting spreadsheet here: https://einvestingforbeginners.com/budget/
In this episode of At Any Rate, Evan Raidt is joined by Andrew Sather to talk about something most investors don’t realize is shaping their decisions: the market environment you “grew up” in. Andrew shares what it was like starting to invest in 2012 in the shadow of the Great Financial Crisis—when fear was high, bonds were still considered “prudent,” and energy stocks dominated the conversation.
Together, they break down the pros and cons of starting in an up market, down market, or flat market, how recency bias and herd mentality mess with your judgment, and why the best antidote is simple: more education, consistency, and automation.
Topics Covered:
How your “starting market” imprints your investing mindset (up, down, or flat)
Andrew’s 2012 investing experience vs. Evan’s late-2021 experience
Recency bias, herd mentality, and why fear/greed can flip your decisions
Practical ways to stay grounded: education, consistency, and automation
Avoiding “next big thing” FOMO (AI hype, NVIDIA chasing, Buffett comparisons)
Timestamps:
00:00 Why your investing “timeline” matters
01:03 Andrew’s first stock purchase
02:35 Post-GFC mindset
04:30 2012 market vibe
05:30 Why Andrew stayed frugal but kept investing
07:05 Evan’s late-2021 start
08:35 “This is easy” mindset—and the warning from a mentor
10:25 The moment it flipped
13:45 Three market “start” scenarios
16:05 Down-market cons
18:30 Greedy vs. fearful
24:50 Practical takeaways
29:15 Andrew’s advice for new investors today
33:00 Closing
Resources Mentioned:
Free monthly budgeting spreadsheet: https://einvestingforbeginners.com/budget/
Email the team: equity@einvestingforbeginners.com
Email Evan: evan@einvestingforbeginners.com
Have questions for Evan or Andrew about getting started (or staying consistent no matter what the market’s doing)? Comment below or email Evan—he’d love to hear from you.
Remember, financial freedom is built one smart move at a time. Keep it simple, keep it steady, and at any rate, we’ll see you next time.
Timestamps are generated by artificial intelligence, and are not 100% accurate depending on the platform used for listening.
Today’s show is sponsored by:
Go to SHOPIFY.COM/beginners to start selling with Shopify today. https://www.shopify.com/beginners
Download the Plynk app today to start building your investing confidence: https://plynkinvest.app.link/IFB
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