In short
Ben Carlson argues there’s no “secret” to investing—market timing is psychologically damaging, macro forecasting can’t reliably predict market moves, and long-term investing survives extreme crashes. He uses history (Great Depression, dot-com, 2008) and examples (a “Bob” who invested at crash peaks) to show compounding can still work even after massive drawdowns. He also explains diversification trade-offs, why the stock market can front-run the economy, and how Japan’s long stagnation doesn’t invalidate global buy-and-hold.
Guest
Ben Carlson, CFA; Director of Institutional Asset Management at Ritholz Wealth Management; author of Risk and Reward.
Key claims
“You have to be right twice” to time markets; cash can become a “gateway drug” to timing; the stock market bottomed before unemployment in 2008; US stocks average ~10% annually over 100 years including an ~86% crash; Japan’s 1990 peak was extreme (P/E ~100) but global diversification still produced ~9%/yr since 1970.
Notable examples
Pandemic shock then stocks to all-time highs; 2008 unemployment topping ~10% after the recession; Japan’s 1980s bubble; crypto as a rules-based rebalancing sleeve (e.g., 10% target with bands).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to Market Dynamics
0:00 to 0:33
Understanding the unpredictable nature of markets and human emotions.
“Just don't be surprised that you are surprised.”
Secrets of Successful Investing
0:57 to 2:16
Exploring the reality of wealth building and the myth of overnight success.
“It's great to finally talk and meet with you, Ben.”
The Dangers of Market Timing
2:16 to 3:56
Understanding the psychological pitfalls of trying to time the market.
“And you put your money into something, it shoots to the moon.”
Lessons from Market History
3:56 to 6:12
Analyzing historical crashes and the lessons they teach about long-term investing.
“And so, like, the whole, you know, origin of this book and part of my blog taking off in the early days was I just, I heard all these people say, you know, we finally hit new all-time highs after the 2008 crash.”
The Great Depression Insights
6:12 to 7:58
Insights from the Great Depression and its impact on modern investment strategies.
“And that's the thing I think you have to figure out is can you withstand the psychological toll?”
Personal Investing Journey
7:58 to 10:40
Discussing individual paths to investing success and learning through experience.
“So, yeah, that was the Great Depression.”
Understanding Your Investing Style
14:01 to 15:06
Learn about finding the right investment strategy that suits your personality.
“There's a lot of different ways you can be successful.”
The Disconnect Between Economy and Stock Market
15:11 to 18:10
Discover how personal experiences can mislead your understanding of the economy versus the stock market.
“So each of our own slices of the economy almost feel like an inside edge or like we have some sort of insight on what's going on economically.”
The Challenges of Predicting Economic Trends
18:12 to 21:55
Understand the difficulties in predicting recessions and the reaction of the stock market.
“in this industry that follow this stuff and you can slice and dice the economic data any way you want these days.”
Managing Investment Anxiety During Market Fluctuations
21:55 to 23:32
Explore ways to cope with the stress of bear markets and maintain investment strategy.
“I mean, you mentioned that, hey, the market might not even react the way you think.”
Show all 19 chapters
Lessons from Japan's Economic History
23:32 to 26:40
Learn how Japan's long-term market stagnation informs current investment strategies.
“I'm not going to let you go without asking one more question about macro, even though we've already decided that's not super helpful.”
The Extremes of Japan's Market Valuations
26:40 to 28:00
Examine the extreme valuations of Japan's market and its implications for investors.
“And it was all, again, it was the housing market as well.”
Japan's Economic Journey and Recovery
28:00 to 29:16
Discusses the economic challenges Japan faced and its surprising recovery.
“And the funny thing is, it's not like there's been bread lines for 30 years in Japan, despite this economic malaise.”
Evaluating the S&P 500 vs. Market Diversification
29:16 to 31:09
Explores the pros and cons of investing in the S&P 500 compared to a diversified portfolio.
“Or are you still bullish on just all S &P?”
Understanding Diversification and Risk Management
31:09 to 34:19
Explains the importance of diversification and the trade-offs involved in investing.
“I do think diversification is one of the few risk managements that's almost like a free lunch.”
The Role of Crypto in Portfolio Diversification
34:19 to 37:23
Examines how cryptocurrency can fit into an investment portfolio and its volatility.
“I think that's a good way to use crypto in a portfolio management construct.”
Setting Investment Rules and Automation
37:23 to 39:58
Discusses the importance of having rules for investing and the benefits of automating investments.
“And so I don't know if you've borrowed a lot from the books you've read or if it was just something you kind of stumbled into or if you were more intentional than that.”
Navigating Market Volatility and Investor Psychology
39:58 to 42:00
Addresses how investors can cope with market volatility and the psychological aspects of investing.
“I mentioned as a beginner to like maybe understand it.”
Discussing Ben's Book and Insights
42:00 to 43:50
The hosts discuss Ben's book, insights on investing, and recent writings.
“So yeah, I also don't like to read the negative comments because it just, it's not helpful, but I don't mind getting feedback either.”
Transcript
Automatic transcript. May contain errors.0:00Ben Carlson:Don't be surprised by what happens. Just don't be surprised that you are surprised. I think that's the point of studying history is that things can go way lower than you think possible and things can also go way higher than you think possible because human emotions are the thing that like pushes it. So this decade is a great case in point, right? Who would have expected a pandemic would have totally like shut the economy off like two months, right? Or about like six months later, the stock market would be back to all time highs. And then we'd get 40 year high inflation and all this stuff that's happened.
0:28Ben Carlson:And despite all that stuff, the stock market is still having a pretty good decade. You're tuned in to the Investing for Beginners podcast. Investing for Beginners podcast. The show for the long-term investor. We cut through the noise to focus on what works. Compounding, discipline, and the conviction to buy wonderful businesses and stick with them. Your path to financial freedom. Start now. Welcome to the Investing for Beginners podcast. Have another fun episode for you today. One of the OGs of our industry. It's great to finally talk and meet with you, Ben. So we got Ben Carlson, CFA. He is the Director of Institutional Asset Management at Ritholz Wealth Management.
1:15Thanks for joining us today, Ben.
1:17Ben Carlson:Glad to be here. You have just finished up writing a really cool book. By the time this goes live, it will be out there and available. So it's called Risk and Reward. The first question I have for you is, so what's the secret to investing? Because you've been doing this for a long time. So please just give us the secret. Give us the magic formula. Just between us. No one else is listening. OK. The funny thing is, I do think a lot of people get into the game and especially people. I work in the wealth management industry and I think people, they know like, Hey, listen, I know that there's no like secret path to overnight success, but I think a lot of people who have a decent amount of money go, but seriously, tell me, what is it?
1:58Ben Carlson:Right? Like just between you and me, what is it? There's gotta be like this Holy grail. And I guess just three years and years of studying different strategies and dealing with different portfolio managers and funds. And, uh, unfortunately there's, there's just like no easy route So unless you win a lottery, hit the lottery, right? And you put your money into something, it shoots to the moon. And we see a lot of those stories these days. But unfortunately, you don't see the other ones of the people who tried to do that. And then they lost all their money, right? They went broke. And so my secret is that there really is no secret.
2:31Ben Carlson:And that's kind of the point of the book, that a lot of it just takes time. And you slowly but surely build up and compound and compound. And that's the way that most people can build wealth. if your strategy is put your money in this thing and hope it goes up a lot, the lottery ticket strategy, not a very high probability of that being successful for a lot of people. No, historically has not been and not likely to be moving forward. You have a lot of cool data and insights throughout the book. I was hoping we could start on, maybe there are people who are tempted to jump in and out of the market or think that they have some sort of edge on shortcutting this idea of just staying invested for the long term.
3:21What kind of things have you dug up to kind of prove that wrong? Because we kind of all know by now that is not the way to go.
3:29Ben Carlson:Have you ever tried to time the market before? Is that something you've ever given a shot at? Yeah, I mean, everyone has, right? Yes, everyone has. Let's say you just get a bonus from work or something. You're sitting on money and you know the thing you should do is just probably invest it right away, right? And not overthink it. But then you go, well, what if I put this in and then the market falls out of bed? I'm going to feel like an idiot, right? And everyone has this thing in the back of their head that goes, you know, it's going to be just because I do this that then something bad is going to happen.
4:00Ben Carlson:And so, like, the whole, you know, origin of this book and part of my blog taking off in the early days was I just, I heard all these people say, you know, we finally hit new all-time highs after the 2008 crash. It took until 2013 to hit all-time highs, right? It was a long time in between all-time highs in the stock market. And we barely had all-time highs before that in 2007. So we went a number, almost a decade and a half with a handful of all-time highs in the stock market. Nothing like the market is today, which seems to happen way more. And so I said, what if you just, you held for the long-term, but you only put your money in at the peaks right before a huge crash.
4:34Ben Carlson:And there've been a handful of huge crashes over the years. And the ones that were in the back of my mind at that point were the 2008 crash and then the dot-com bubble blowing up in the early 2000s. And I said, what if you just put your money into the peak that you held onto? And I did this story about a guy named Bob who did this. And the results were shocking to me in the moment. I think they've been shocking to people who read the piece. And it was this whole thing of the power of long-term investing. So even if you make a mistake, but you keep your money in and invested, the compounding can still be pretty powerful.
5:04Ben Carlson:And I just tell people with the market timing thing is tempting as it is. I know it's so tempting for everyone. It's hard because you have to be right twice, right? You get out of the market, you sell, then you wait for a better entry point to get in. And I'm not saying it can't be done and no one's ever done it. Of course, people have. But like the psychological toll and the brain damage it takes to do that, you're thinking about it all the time, right? Well, geez, I did get out, but the market fell 10%. What if it falls 20 %? Maybe I'll just wait. And then it falls 20 and you go, well, what if it falls 30?
5:35Ben Carlson:And that's what happens to a lot of people is like it becomes like this addiction. It's like a cash. Holding cash is like a gateway drug to like the ill effects of market timing. I've never heard it described that way, but that's so perfect. It's like an obsession with just this one pile of money or this one trade you're making. Yeah. And if you look at it in context of your whole portfolio for a lot of people, it's like, is it really even a meaningful amount? I mean, some people do go to all extremes, but again, I think spending 90 % of your time worrying about 5 % of your portfolio is probably not going to move the needle for a lot of people.
6:12Ben Carlson:And that's the thing I think you have to figure out is can you withstand the psychological toll? And the hard part is I've seen people who get this right. I had a colleague in 2007 who got out of the market right as things were bubbling up and getting bad and was sitting in cash the whole time. And then she thought, I can do this again. And she tried to do it every year after that and was wrong every single time. So it's like sometimes the worst thing that can happen to you is when you're right. You do one of these things you probably shouldn't be doing and you get it right and you go, oh, I can do this again.
6:46Ben Carlson:That was easy. So that's the tricks these things play with. your, it's like head games. Is this one of those things that's really hard to convince people of in asset management? Yes. A lot of times it requires like paying your own tuition, right? It's, it's some people and not everyone, some people can like learn from the mistakes of those who came before them and they're perfectly content doing that. Like I, I, you're good. I get it. It makes sense. Other people, I have a friend in the investment management industry who has clients come to him and say that, you know, I want to be a client of yours.
7:20Ben Carlson:I've, I've gotten to know you and he'll say, you're not ready for me yet. You need to go out and make some mistakes on your own and then come back. And for some people, you have to like pay the market gods or tuition before it makes some mistakes before you realize like, Oh, okay, maybe I should think of a simpler way to invest. And you have to, some people just have to try it. They have to like touch the hot stove before they can come to a better way of doing things or a different way. Yeah. Makes sense. You have a chapter called the worst crash of all time. Can you can you speak on that? Like, how can we learn from that lesson?
7:58Ben Carlson:So, yeah, that was the Great Depression. And I'm pretty hopeful that we could never go through something like that again. Not even just the stock because the stock market fell like 86 percent. Right. It was it was awful. But the economy, we have 20 % plus unemployment for many, many years, and the economy was just decimated. And they didn't really have a backstop. There was no financial backstop. That was before Social Security existed and unemployment insurance existed and a lot of these things. So people were kind of on their own. And I think we've kind of learned 2008 could have been worse if the Fed hadn't learned their lessons back then about trying to juice the system and get things back.
8:41Ben Carlson:But that doesn't mean you can't have severe crashes. We had just the start of this century, we had a 50 % crash and a 60 % crash, essentially. So even if it's not the end of the world, we can still get really, really bad crashes, and the system can kind of implode. But my point of that was, even with all of that nasty crash, the long-term returns of the stock market include that. So over the past 100 years, the US stock market is up roughly 10 % per year. And that's inclusive of an 86 % crash, which is kind of insane to think about. 86 % of your money in the stock market was gone, and you still get 10 % per year.
9:22Ben Carlson:So if you just remove that, I think your return jumps from, like if you started in 1932, after the crash is essentially over, then your return goes from 10 % to almost 11 % per year. So it adds a decent amount, but it's not like a total game changer, even with an 86 % loss. So it's kind of crazy. No one has a 100-year time horizon, obviously. But my point of the book was, even if you look at the worst 30-year periods in the stock market, and that is from September 1929 when the Great Depression happened. And I've read a ton of books in the Great Depression. It's a fascinating period of time. Andrew Ross Sorkin just had a new one out called 1929.
9:58Ben Carlson:It was really good. But the 30-year return from that point, investing right then, the peak of the market, just like Bob, the world's worst market timer, you would have gotten an 850 % total return over 30 years, almost 8 % per year. Even from that, inclusive of the—it's kind of crazy how powerful the stock market can be over the long term, even with the worst possible case scenario you could think of. It's really insane the way history works like that. But what led you to read about the Great Depression and everything? I'm curious, was it part of the book or were you just something you just wanted to learn more about?
10:39Ben Carlson:You know, I think one of the things I learned when I got into this business is that there was a lot for me to learn. And since I didn't have a lot of experience, I realized that I just had to try to learn through market history, essentially. And I learned that there's like a lot of really important things you need to be a successful investor. You need to have the right temperament, of course, right? Not let your emotions dictate your actions. I think you need to understand math, like compound interest and exponential growth and how important that can be and how extending your time horizon is really helpful and your money can snowball if you just let it go.
11:16Ben Carlson:So I think having some sort of math background can help, not calculus by any means, but decent math. But you also need to understand market history and the way that the pendulum can swing from greed to fear and craziness and all these things. And so I think learning about the history of financial markets has been really helpful to me. It's not that I'm not surprised by what happens, but my first boss in the industry told me, don't be surprised by what happens. Just don't be surprised that you are surprised. I think that's the point of studying history is that things can go way lower than you think possible.
11:49Ben Carlson:And things can also go way higher than you think possible because human emotions are the thing that pushes it. So this decade is a great case point, right? Who would have expected a pandemic would have totally shut the economy off like two months, right? Or about six months later, the stock market would be back to all-time highs, and then we'd get 40-year high inflation, and all this stuff that's happened. And despite all that stuff, the stock market is still having a pretty good decade. And so I think that's the benefit of history is just it shows you that there's a wide range of results that can happen.
12:20Ben Carlson:And I think you just have to be open to both sides of the equation. That's why I call it risk-reward. It's a yin and yang, right? I think you have to understand the good parts and the bad parts go hand in hand. And you wouldn't necessarily get such great returns in the stock market over the long term if you didn't have these severe disruptions in the short term. And that's why I want to study those periods just to understand how freaked out were people back then? What did they do? How did they survive? And then you realize that the human nature element is the one constant across all these market cycles, the feelings you get from like a loss, big gains and big losses, those things never change.
13:00Yeah, it's, um, we're seeing it today. We saw it back then. Maybe real quick, um, before we move on, like investing for beginner show, we have a lot of people who might be looking into this whole personal finance investment kind of space and be very new to it. you said you did not traditionally have a background in this. So how did you get over that hurdle? What were some of the things that you tried that kind of have led you to where you are today?
13:30Ben Carlson:Yeah, part of it is, I think, like I said, paying your tuition and market gods and getting out there and investing some capital. I remember someone told me at the beginning when I was just starting out and didn't have a lot of money, like do a paper portfolio where you pick stocks and And but you don't get the same feelings as having actual money at work. Right. You know, if you go to a casino and you place a bet on roulette or blackjack or craps or something like the feeling you get inside you for, you know, 20, 50 dollar bet, whatever, not a lot of money. It's hard to replicate that feeling.
13:58Ben Carlson:So I think you have to put real money to work and try things yourself. I'm of the opinion that there's not like any one way for anyone to invest. There's a lot of different ways you can be successful. So you have to understand like your personality and what works for you. And so I think when you're first starting out, you might have to try a few things out. I know a lot of people who do totally different ways of investing, and they're all successful and they've made money because they stick to a strategy. But I think you have to try some stuff out to understand what works for you. There's just some strategies that don't match my personal skill set.
14:30Ben Carlson:I tried to be a stock picker. I read all the Warren Buffett books at first. I think everyone who gets into investing has a Warren Buffett phase. I'm going to be the next Buffett. I'm just going to buy when there's blood in the streets and be fearful when others are greedy and greedy when others are fearful. But I just realized that I'm not very good at following individual stocks and pouring through company reports. And it's just that's not my forte. And so I think you have to understand what interests you and then the stuff that you're not just predisposed to do. So I think some people are just made to do that kind of things and some people aren't.
15:02Ben Carlson:So I think you have to kind of understand and you might have to tinker a little bit and try some different things out. So yeah, I think that's really good advice. One of the things that I found like learning about everything is we have the economy and we all live in the economy. So each of our own slices of the economy almost feel like an inside edge or like we have some sort of insight on what's going on economically. But you make a point that the stock market and the economy aren't exactly always aligned. so you know as a beginner like how does somebody get past that and what do you mean by that i think that's one of the harder things to understand when you're first turning out is to your point like there's no true inflation rate that everyone will agree on that that does i think i've learned this decade is that um everyone has their own personal inflation rate so people see what the actual economic stated rate is and that's of course an average which takes everything into account.
16:02Ben Carlson:And people go, no, mine's not like that because I pay more for this and I pay less for this. And I think the same thing is true of the economy. Like your particular neighborhood or city could be doing really well, but the state you live in is doing poorly or vice versa. Your company could be doing really well or the economy could be booming, but you're in a place that the economy is not doing well. Like the housing market, for instance, when mortgage rates went way up, housing markets slowed down. Like I have friends who are realtors. I have friends who working loan departments for mortgages. They had more work than they could deal with in the early 2020s because everyone was refinancing.
16:34Ben Carlson:And then flash forward a few years later, and they've got nothing to do because mortgage rates are too high. And I think, yeah, if you extrapolated that and go, well, geez, my industry is in the doldrums right now, the rest of the economy must stink. I think there is a problem with taking your personal situation, your anecdotes too far. And the economy in the US is so big. It's like 30 some trillion dollars. And I say it's so big and dynamic now. It's like moving a battleship or turning a battleship. It takes a long time to move in either direction. It doesn't stop on a dime or move very quickly.
17:11Ben Carlson:And the problem is the general economic growth over time. The stock market kind of needs that. But if you look at what the stock market does versus what the economy does, the stock market is almost 40 % technology stocks. The economy is not 40 % technology. The economy is made up of many big businesses, but also a lot of small businesses. And so I think it can be a problem to try to use the economy to forecast what the market is going to do. And a lot of times, the market front runs the economy. Sometimes it's right, sometimes it's wrong. There's the old saying that the stock market has predicted nine of the past five recessions.
17:46Ben Carlson:Every time the stock market goes down, and people think, oh gosh, here's another recession. And we haven't had a real one since the great financial crisis, right? We had that little blip in COVID, but that wasn't like a real economic cycle. That was, you know, we shut everything down for a couple of months. And so I think that can be trying to take your cues from either the economy or take your cues from the stock market about what the economy is doing. I think that can be a mistake for people. And I have learned that just as smart as people are in this industry that follow this stuff and you can slice and dice the economic data any way you want these days.
18:20Ben Carlson:No one has it all figured out, like what's going to happen next to the economy and when we're going to go recession and when we're not. And so, you know, taking your cues from that, I think you just have to be very careful. Yeah. Speaking of just random facts, I saw GDP was released the other day, maybe a couple of days ago. And it's like we were actually a higher growth rate than a quarter or two ago. And I'm like, eh, like that's everybody. so focused on the stock market, it seems to think otherwise. And so along those lines, how much should investors be in tune with what's happening in the macro or the different economic indicators?
19:02I guess you're going to say, based on what you said just now, not much, but people have got to be asking you about these things, wanting to talk about it all the time. What do you say to clients and things like that? Yeah, certainly.
19:15Ben Carlson:I think it's fascinating to track the economy and understand what's going on. The hard part is the stock market is real time. It's repricing stocks and corporations right now. To your point, economic data, it's stale, but it can get revised up and get revised down. It's based on a lot of surveys. It's so big and dynamic that it's hard to wrap your head around and your arms around what's going on exactly right at this moment, right? Because this data is going to be, you know, recast like five different times. And it's funny, the National Bureau of Economic Research, they're the body that decides, is this a recession or is it not?
19:56Ben Carlson:And they have like six different variables they're looking at to determine, is this a recession or is it not? And most of the time, they don't claim it's a recession until it's almost over, right? It takes them like eight to 10 months to actually say, okay, this is a recession. And by the time they do it, it's like, oh, that was a recession already ended. And I just I think it's OK to pay attention to and understand like the trends and what's happening, because obviously the economy impacts things like interest rates and inflation. And it can impact earnings on different companies and the stock market as a whole.
20:27So, you know, if there is a recession, bad things are probably going to happen in the stock market.
20:32Ben Carlson:Right. It's not it's probably not going to be a good situation. I just don't think anyone has the ability to predict the timing of like if we. I could give you the date of the next recession, and you might not be able to profit on it because the stock market could front run it. And by the time the recession is already going on, the stock market could have moved past it and already started to move up because it sees the end of it coming. And that's the hard part. So I think in the 2008 financial crisis, the unemployment rate topped out at 10%, but it didn't happen until October of 2009, which is after the recession is already over, the unemployment rate kept going up and it finally moved down.
21:09Ben Carlson:The stock market bottomed six months before then. And so that's the hard part is a lot of times the stock market is trying to front run these things. And so I think even if you have this beautiful model of how the economy works, and some people do, I don't know that you can actually use it to time the stock market any better than anyone else. And that's the hard part about trying to use macro. Again, following the economic data, I think it's fascinating. You see how it impacts different groups of people, different segments of the economy, different parts of the country. I'm still not sure I've found anyone who's created a model that allows you to use it to profit off of it in the markets.
21:47Yeah, I've never heard of it. If you have, please let us know, because that would be quite valuable. So what about the people who are worried about a recession? I mean, you mentioned that, hey, the market might not even react the way you think. But what if they're just they don't like the uncertainty of bear markets just in general, and that makes it hard to stay invested? Can you shed some light or maybe give another perspective to encourage people there?
Read the full transcript
22:20Ben Carlson:Yeah, I think especially if we're talking about beginners and people are just starting out, especially if you're young, the textbook would tell you you probably can't take enough risk. You should have all your money in it, especially if it's for retirement or something that's years or decades into the future. You should mathematically have all your money in stocks and taking a lot of risk. That's like your risk profile would tell you that. Based on your time horizon, you should be shooting for the moon. But some people, again, recognizing their personality go, I understand that, and I still need something of an emotional hedge.
22:53Ben Carlson:So I keep 20 % of my money in cash or bonds or something, right? Or 30 % or whatever the number is. And I think that's okay as long as you understand the trade-offs, right? So I think if you say like, if there's a bear market, I'm going to sell out of my stocks because it's too painful. I know this about myself. I'm going to sell. I'm going to like tap out. I think if you can admit that to yourself and say like, I'm willing to forego higher expected returns because it allows me to sleep better at night. As long as you ramp up your savings rate or just understand this fact, I think that's okay.
23:27Ben Carlson:Again, that gets back to understanding your own personality as an investor. I'm not going to let you go without asking one more question about macro, even though we've already decided that's not super helpful. But Japan is super interesting because it's just been one of these weird developments in finance. that uh like i remember watching movies in the 90s and there were like rich japanese men in every movie and now that's not a thing anymore but like give us some of the context of like what was japan like what was their stock market like and then what can we learn from what ended up happening to their stock market this is the biggest thing people try to throw in my face as a long-term investor is well yeah but you have japan a situation like that where the stock market went nowhere for 35 years or something.
24:19Ben Carlson:It peaked out in 1990, and it just finally hit new all-time highs again last year, which is kind of crazy. It wasn't just a lost decade. It was a lost multiple decade, back to back to back, lost decades, and then some. And so a lot of people say, don't you think that just totally invalidates buy and hold investing and thinking for the long term? because that's a very long time horizon. And getting back to our pendulum example from before, I think all Japan shows is how crazy people can take things because the reason that the returns have been so poor since 1990 there is because the returns were so good in the 70s and 80s.
25:00Ben Carlson:I talk about this in the book. It was like for two decades straight, Japan was up 22 % per year or something. And if you look at small cap Japanese stocks are up 30 % per year, which almost sounds impossible to do, like Warren Buffett beating kind of returns. And since then, they've been really, really bad. And it's funny because the Japanese culture is not one that goes to extremes like the US. The US, it seems like we need a new bubble once every seven years just to keep us in place. In Japan, that's not the thing. They're more thoughtful about these things. They're more conservative. But the stock market got to 100 times earnings in the 1980s.
25:40Ben Carlson:And the real estate in all of Japan was like worth more than all the real estate in the rest. So it was like it was crazy. The property market was like five times the size of the economy. So like the house, it was a housing bubble and a stock market bubble at the same time. And what's happened since then is just mean reversion. Now, my answer to like, does this invalidate buy and hold investing is the rest of the world moved on. Japan was the biggest stock market in the world in 1989. and if you still would have owned the whole world inclusive of Japan, you would have done like 9 % per year. So I think what it tells you is you should probably try to avoid going to extremes and thinking that any one strategy or area of the world or style of investing is going to work all the time.
26:23So I think it's just Japan is a great case in point of the benefits of diversification.
26:33Ben Carlson:and over the very long haul japan is still since 1970 it's up almost nine percent per year it's just that those returns were compressed in such a short period of time you needed like to extend and have these crappy returns ever since then uh but you're right it's it's a fascinating like talk about like learning about the history of the depression there's not nearly as many books written on japan and so i had to guide to really dig through to find um and i wish there were more written in that period of time because it really it's it kind of dwarfs anything else that we've done in terms of like the euphoria and taking asset prices to like insane levels that could never possibly be met by the fundamentals do you remember like how extreme it was like just to give an example of a metric or something like are we talking like 50 p or is it something so that the the biggest p e ratio in the dot-com bubble for the u.s that's like the highest valuations ever had.
27:28Ben Carlson:It was 45. And Japan was more like 100. So we're talking double the P-E ratio. And it was all, again, it was the housing market as well. So Japan is obviously a much tinier country than all of the United States and not as many people, even though there's a lot of people per square foot. But the real estate value of Tokyo itself was greater than the entire United States. this one city was being valued the real estate more than the whole united states um i think they said like the imperial palace in tokyo was being valued more than all the real estate in canada so it was just an insane insane period where land prices and stock prices got to just these astronomically high rates and you're right like the all the business stories were like japan is is eating america's lunch like they're done like all all the business classes i had back in the day, we're talking about how to do things like Japan does.
28:23Ben Carlson:And it obviously didn't last. And the funny thing is, it's not like there's been bread lines for 30 years in Japan, despite this economic malaise. People there increased their savings rates. They diversified into bonds and cash and stocks outside of Japan. So it hasn't been what you would expect, given how poorly things have gone with the stock market it's kind of interesting that they like they figured out how to make it through this period despite that gigantic bubble that popped yeah and they're making a comeback now um they're basically taking over baseball um just one or two guys basically taking over um yeah otani's returns on his uh contract have been good enough to make up for the stock market right he's gonna single-handedly uh bring the japanese stock market back they're all and honestly the you know it's been bad since 1990 or so but for the past 10 15 years or so the japanese stock market has been doing great it's beat the u.s stock market the past five years so it's it actually is doing better these days than it was it's just that point in time is kind of the worst starting point it makes a good story um so does that kind of put you in the camp of S &P 500 is not a good all-encompassing and people should look at a total market index?
29:47Or are you still bullish on just all S &P?
29:52Ben Carlson:I get that question a lot. And I think, especially in the 2010s, the S &P did so well. A lot of people said, why would I need anything else? I think if you look at it, 40 % of the revenues for the S &P 500 comes from overseas. So people think, aren't I already diversified enough? And I think if you're a beginner investor and you just have your money in the S &P or like a total US stock market index fund, and that's it, like, will you be okay? Probably, you know, who am I to tell you? But there are periods, and I talk about in my book, where the US badly lags the rest of the world. And so I think the problem there, almost like market timing is like the psychology behind it.
30:27Ben Carlson:So the first decade of this century, from 2000 to 2009, the S &P 500 went nowhere. It lost 9 % in total. It had these two huge crashes, but stocks around the globe did much better. Developed stocks internationally, European stocks, places like emerging markets like China and Korea and these places did really, really well, right? Their returns were phenomenal. If you would have invested in bonds or REITs or mid-cap stocks or small caps and just anything outside of the S &P for that one decade, you did so much better. And then the next decade, it flipped. The S &P did so bad that decade. Then it went from worst to first, right?
31:02Ben Carlson:And all these other ones lagged. And so I think it depends how you handle a time like that, like how diversified you really need to be. I do think diversification is one of the few risk managements that's almost like a free lunch. The problem is, as a diversified investor is, you're always going to hate something in your portfolio. That's the really tough part about it. Speaking of baseball, the analogy I always say is, if you're diversified, it means you're giving up on the opportunity to hit a home run, but you're also taking away the potential for striking out, right? You're hitting singles and doubles and you're kind of staying in the game.
31:39Ben Carlson:But it also means, you know, always having to apologize about something in your portfolio, being like, man, I wish I didn't own so much of this and I wish I owned more of this. And it's a constant. So that's why I think investing itself is about trade-offs, right? Like risk and reward, higher expected returns, more volatility, all these things. I think that diversification also involves trade-offs. And that it's, it kind of depends on like, what are you willing to give up and what are you trying to protect? All right. So diversification, like how, how diversified are we talking here? Do you, do you look at things other than equities?
32:16Are you looking outside of the stock market? Do you feel like there's better diversification to, to go outside of that? Are you looking at crypto at all?
32:28Ben Carlson:So, yeah. So I think it really depends. A lot of it depends on your age. That's a big thing. Like for our wealth management clients that are in retirement, if you don't have enough time to make up for bear markets, you're not saving and investing as much anymore from your paycheck, you don't have a paycheck coming in anymore, it makes sense to have more conservative investments, bonds or dividend-paying stocks or cash or something, where you want to have a buffer so you're not selling your stocks when they're down. If you're a young person and you're just beginning, your biggest asset is your human capital, which is your future savings.
33:02Ben Carlson:So if you have a bear market, that's actually good for you because you're buying stocks in it out. Now, you mentioned like other forms of diversification, crypto, bonds, you know, I think as long as you set some parameters around different forms of diversification, because I think you can get to a point where you just have like this whole like salad bar of funds and stuff. If you have no plan, like you can be, they call it diversification. You have too much stuff, right? And you have no plan for it. I think one of the interesting things about crypto from a portfolio management perspective is it's so much more volatile than stocks.
33:37It's actually a good tool for rebalancing because it has these huge gains and huge losses.
33:43Ben Carlson:So let's say you say, I want to invest in crypto, but I want it to be part of a portfolio, like an asset allocation. So I'm going to have 90 % of my portfolio in different types of stocks, international stocks, US stocks, S &P 500, whatever it is. 90 % is in stocks. 10 % is going to be in crypto. But I'm going to put some bands around it. When crypto has a huge year and it's up to 80%, I'm going to sell it back to my target of 10%. And then when it has a bad year like this year, Bitcoin's in a 40 % drawdown right now or something, right? Then I'm going to, and it's down to 7 % of my portfolio, let's say.
34:18Ben Carlson:I'm going to bring it back up to 10%. I think that's a good way to use crypto in a portfolio management construct. or the other or the other thing could just be like listen i'm putting whatever percent of my portfolio over however amount of money i have in in crypto and i'm just gonna let it ride right i'm gonna buy and hold it forever essentially whatever whatever i think you have to just have some sort of rules around it that i think for any sort of like diversifying asset that that that makes more sense to me than just buying and hoping that you know i think i think that's where people get themselves in trouble it's like you have to define your sort of why you're investing in the first place what your time horizon is what your risk parameters around it are like how do you think about like owning crypto right yeah what what is your what do you how do you view it as part of yeah i've i've been experimenting with it um for a little while and i'm just starting to look at because you know bitcoin is now an etf and um it's yeah much easier to buy and sell right Yeah, yeah.
35:19It's a$2 trillion,$3 trillion asset now. So it's kind of hard to ignore. But I go back to like being such a risk averse person. We've been so risk averse on the show. And so it's hard to say, yeah, go out there and buy. Even if an asset looks like it's going to be really, really great long term, it's still hard to go out there and say, yeah, you know, we should all be buying this much. Because to your point, like everybody's different. Everybody's risk tolerance is different. And it can be hard to like figure out where you are on that spectrum and really where it fits for you. So especially an asset like that, that trades 24 seven, it like it can kind of force you to check your account more and stuff.
36:09Ben Carlson:And like, oh, my gosh, do you see what this it was down this weekend or something? And I think that that's what you have to contend with. Now, some people would say for young people who have been in crypto for a long time, it's actually been a good thing for them because it it it shows you what volatility can do. And like the people could say, like, listen, I've been in Bitcoin when it's down 80 percent before the stock market is that's like nothing to me. I can handle that. So some people would say it actually has strengthened the resolve of some young people who've been in it for a number of years because it helps them understand how to deal with volatility.
36:42Ben Carlson:So from that perspective, it actually could be helpful to some people. But yeah, you're right. It's fascinating that it went from essentially nothing till after the financial crisis. And now it's a$2 trillion to$3 trillion asset class. It's fascinating to watch. It really is. And I'm continuing to stay plugged in because, I mean, there's companies out there now that are building their businesses, like legit companies, regulated, publicly traded, things like that. So it really is fascinating. I'd love if you could go back in your time machine. Do you remember how long it took you to set rules for yourself or if there were any ways you eventually went about it?
37:24It sounds like you've read a ton. And so I don't know if you've borrowed a lot from the books you've read or if it was just something you kind of stumbled into or if you were more intentional than that.
37:36Ben Carlson:I did try to like I try to learn from a lot of people. I did figure out for me personally that the setting rules and boundaries and guidelines and actually learned this in one of my first jobs. The my boss would have a written investment policy statement for every client that we worked with. And he would have guidelines that would kind of help guide the actions. And I just realized, and he did this because we were working with pension funds that had like a big investment committees, right? So they had six people on the board and then they had people they were reporting to. And you had to try to get everyone rolling in the same direction.
38:07Ben Carlson:So you had to have these guidelines laid out so people couldn't come in and just go rogue, you know? And then I learned like that actually makes a lot of sense for me individually too, because I'm pretty sure that I'm not good enough at like making sound decisions when emotions are high. when you're in the midst of a crazy bull market that's going nuts and everyone has FOMO because they're not invested in the best thing or during a bear market when everyone feels despondent. And I just realized that I just don't, I can't control my emotions enough to make the right decision. So I want to make them ahead of time.
38:39Ben Carlson:And it's a good question. Like, when did that light bulb go off for me? I think it took a while. And part of it is just, I think technology improved enough where it could allow me to automate. Like I could automate my contributions. I could automate my asset allocation. I could automate my reinvestment of dividends and rebalancing and all these things. And I think I just slowly but surely like automated myself away, like out of a job, right? Like, obviously, you still have to make decisions. There's still work required. And you still have to like make corrections along the way, depending on your goals and where you're at and what you want to do.
39:11Ben Carlson:And you add new investments and tinker a little bit here and there. But I've just found that it's, you know, the more that I'm like looking at my portfolio and the more that I'm moving stuff around and trying to make moves, I guess I learned enough that it's not helpful for me. It doesn't improve my performance. It's better for me to just set those rules and guidelines in place and then follow them and keep myself out of the way. Actually doing that is doing something. Just sitting there and letting it compound is actually an action, even though it doesn't feel like it. I mentioned in the book, doing nothing is a decision as long as it's part of your plan.
39:49Ben Carlson:but it requires a lot of hard work and like heavy lifting up front to do that. That's, that's the hard part. And that's why I think, yeah, you have to like put in some time and effort. I mentioned as a beginner to like maybe understand it. That's why I think a lot of people who start off trying to be stock pickers and time to market it's, you kind of learn like, Oh, I'm just making things worse. If I would just like pull myself in the equation, maybe I'd actually improve. And I think it's a good way to like benchmark yourself to understand, you know, I have my like target date fund over here for my 401k and I'm trading my face off in my brokerage account.
40:22Ben Carlson:And I compare the performance of the two and I go, oh, wait, what what what am I doing here? Why? And I think that's a good thing for people to do to have like some sort of benchmark like that. And maybe maybe I know there's some people who are who are good at picking stocks. Maybe they've gotten lucky or whatever. But I think it's good to like benchmark yourself to understand if it's worth all the time and effort. you get a lot of hate in the comments or like on twitter for saying things like that yeah and maybe the book is a little bit of a response to that um because i you know the the the old quote that i think i use it in the book is like the young man knows the rules and the old man knows the exceptions i get a lot of people who like hit me with the exceptions but what about this and have you thought about that and doesn't this and and and the whole point of this book was kind of to take a you know wrecking ball to my like long-term investment thesis and show all the bad things that like open the kimono right the man behind there's no man behind the curtain or whatever uh and i wanted to kind of take a wrecking ball and show all the bad things and then provide some context around them like here's all these bad things that probably can and will happen to you over the course of your 40 plus year investing life cycle um here's the ones that really matter here's how to protect yourself against them here's the ones that don't matter that that's kind of what i yeah so it's not what hate as much as i i think for a lot of people like the whole buy and hold thing is just really hard to do and that's a lot of times where the hate comes from because it's like i you're telling me i just like put my money in here and just leave it alone like because i know there's a lot of people who like are just like no i'm smarter than that i'm smarter than the market and some people are but i think a lot of people can also outsmart themselves and it's uh it's kind of about emitting your limitations so So yeah, I also don't like to read the negative comments because it just, it's not helpful, but I don't mind getting feedback either.
42:11Ben Carlson:So hopefully this book has, I can just send it to someone who gives me a nasty comment about buying hold investing. How's that? Totally. And people should pick it up. It's called Risk and Reward, How to Handle Market Volatility and Build Long-Term Wealth. And you also have an epilogue, 20 Things I Believe About Investing that we're not going to spoil here, but I think is well worth the read, even just that little section there because there are a lot of creative things, just good nuggets for anybody who's even been reading investing books for a long time. So Ben, this has been a great conversation.
42:51I know you've written a ton on your blog. Can you share the blog and what the URL is? And are you still writing there now?
42:59Ben Carlson:Yep, it's a wealth of commonsense.com. You can sign up for the newsletter there anytime I publish something, it comes out. And yeah, thanks for having me on, man. This is a great conversation. What have you, what have you written about lately? What's something that people can go check out? All right. Do you kind of just go with the flow or you just kind of go with what you're curious or do you have different series you'd like to do? You know, I've been, you know, talking about, you know, the whole geopolitical situation, what's going on and how that impact because investors, you know, see stuff in the headlines and it's scary.
43:27Ben Carlson:And so I try to put that stuff into context. I tell everyone that I, you know, I think you have to have like a philosophy, like an overarching philosophy about how the world works generally. And then you try to apply that to like what's going on to any at any one point. That's what I try to do with the markets and try to provide a little data, a little context. That's kind of what I do with my writing. That's awesome. Yeah. So check it out. Check out this book. Ben, thanks again. This was awesome. Lots of great insight. And that's going to wrap it up for today. Remember to go out there and invest with a margin of safety, emphasis on the safety.
44:00Have a good one, and we will talk to you next time. Peace.
44:10You've been listening to the Investing for Beginners podcast. All show notes can be found on our website at einvestingforbeginners.com. To master the basics of stocks in seven days, sign up for our free email series at einvestingforbeginners.com slash newsletter. Until next time, have a wonderful day. The information contained is for general information and educational purposes only. It is not intended as a substitute for legal, commercial, and or financial advice from a licensed professional. The hosts may own positions in the securities discussed. Review our full disclaimer at einvestingforbeginners.com.
From the publisher
What’s the secret to investing? According to Ben Carlson (CFA, Ritholtz Wealth Management), the “secret” is that there isn’t one—building wealth is mostly about time, consistency, and letting compounding do the heavy lifting. In this conversation, Ben breaks down why the lottery-ticket approach and constant market timing are usually a losing game, even for smart people.
We also dig into how the stock market and the economy don’t always move together, why macro data is hard to use in real time, and what history can teach us about surviving the worst-case scenarios (like the Great Depression). Ben shares a practical way to think about diversification, how to avoid extremes (including the Japan bubble example), and why having rules—an investing “policy statement”—can keep your emotions from wrecking your results.
What You Will Learn
Why the “secret to investing” is there is no secret—and why that’s good news
The hidden trap of market timing: you have to be right twice
Why the stock market and the economy can diverge
What the Great Depression and Japan’s bubble teach about time horizon & diversification
How rules and automation can protect you from emotional decisions
Timestamps
00:14 — Ben Carlson, Ritholtz Wealth Management & his book Risk and Reward
00:57 — “What’s the secret to investing?”
02:26 — Market timing temptation
04:01 — “Worst market timer” story: investing at peaks and still compounding over time
05:03 — Cash as a “gateway drug” & the psychological toll of timing
07:15 — The Great Depression: the worst crash and what long-term returns still show
10:10 — Why studying market history matters
14:36 — Stock market vs economy
23:16 — Japan’s bubble & what it teaches about extremes and global diversification
38:15 — Rules, automation, and an “investment policy statement” to manage emotions
Resources Mentioned
The Value Spotlight Newsletter: https://einvestingforbeginners.com/value-spotlight-newsletter/
Have questions or want your story featured? Email the show at newsletter@einvestingforbeginners.com or comment below. Your feedback shapes the podcast!
Remember, invest with a margin of safety—emphasis on the safety. Have a great week, and we’ll talk to you next time.
Timestamps are generated by artificial intelligence, and are not 100% accurate depending on the platform used for listening.
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