Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97

31:20Still today at the bottom of StockX website, it says, you know, Made in Detroit or whatever the language is, right? So all of the charity components were tied into Dan and the things that he cared the most about. And he's put his money where his mouth is for decades. And so that was a very obvious one for us. At Phenetics Collectibles, to be honest, I don't know if they ever got there. I don't know. We were so new and it was so fast and I was such a brief part of it. I can't even tell you what that is. So again, like every part of running a business, right? It just has to be authentic to what you're doing and why.

31:58On a personal side, there's a moment when you're gaining wealth that you look yourself in the mirror and you're like, this is just nauseating. Like not from a dollar amount, but from like a distribution wealth. because no matter how rich you are or where you come from or who you hang out with, there's always people that you know that you grew up with or family members or whatever that have significantly less and are in a different place. And so if that doesn't happen, we can put that aside. If that doesn't happen to someone. But at some point that happens and you're like, oh shit, like, okay, I need to start thinking about this.

32:36And you have to think about strategically because what happens is the flip side of that is as soon as people know that you have wealth, everybody comes out. And I'm not just talking about like people that give me money, but you know, like the schools that I went to, they send me more emails and they call me more often than they used to. Right. You know, I spoke at Emory this past week and, you know, there were meetings that were put on my calendar with different people in the organization there that wanted to talk to me about that. So it's important that if you don't have your own thing, then people will make their thing your thing.

33:05And that's important for it. I met my wife in law school. my wife is the first person in her family born in america she her family is from chile and we met in law school and i went to work for the largest law firm uh in atlanta and she was an immigration attorney family-based immigration attorney which is basically one step above um a pro bono and um she doesn't work now she stopped working when we moved to texas uh her mother lives with us and they take care of her mother but um what we're trying to figure out is can we create some sort organization for Hispanic immigrants that she can spearhead that is something that is personal to us that we're trying to figure out how to do but I never had something that was as personal to me that made sense for for otherwise that you're just doing it to check a box so again I think it's an organic thing that happens naturally and and but again if you don't have something structured yourself and people will people will put it on you for sure yeah so so there's a question that I ask almost every time and I've never gotten the same answer.

34:10This is also a personal question. 100 years from now with modern technology, let's say 150 years from now when it's finally time for Josh Luber to pass away. Those two kids, maybe you have more kids, but let's say there's those two kids and you acquire or accumulate a billion dollars, two billion dollars. Who knows what could happen over the course of time. It's a lot of toys. It's a lot of toys. what percentage goes to those kids? Oh, that is an interesting question.

34:43I mean, obviously the smaller the number is the higher the percentage, right? I mean, that's just math.

34:54I think it's pretty small. I think it's probably in the like, I don't know, 10 to 15 % range. You know, there's something that's there. There's some sort of like nest egg, but they're already fiercely independent. They're 12 and nine. And I'd be pretty shocked if they grew up to a place where they either expecting or want that money. So I don't know. But, I mean, there's no way that you're not going to create some sort of nest egg and some sort of way to do that. So, I don't know. So, let's say like 15 % each. So, 30 % and then, you know, 70 % is not to them. Definitely not the same answer we've heard.

35:40Yeah. It's so across the board from zero to 100. Yeah. And the reasoning behind it is always very different. And also the trigger points of like, oh, if they do X, Y, Z, they can get it unlocked. Or if they have a fund they can do this or this or we can have it managed and then they can get it Oh if they get married they can have this or go to college They can do this in fairness, but my kids are 12 and 9 I think if you ask me when you know, they're 24 and and and 27 I might have a much different answer right of you know We're at a different stage of our life and you know Seeing where they're at in their life and what they do whether they're married or what kind of career they have what they've chosen to dedicate their lives to um you know but you know again it it's so early to even think about that for um but the flip side is is you know obviously the way the wheel is set up right now if like god forbid something happened to both patricia and i they get all of it yeah exactly all right last question as we go into 2025 this last this summer especially actually just this week it feels like sports has taken over the world it's the best time of year it's the best i mean two days ago there was I think it was 12 hockey games, Monday night football, World Series baseball, like all the same night.

36:56Right. And then two days before that was UFC boxing, like sports is on fire right now. Where do you think we go from here now that finally like sports is like sports always been around. But now it feels like it's the dominant force of television. Well, it's not changing. Right. Who was it? Alexis Ohanian who's been on the soapbox about that sports are basically the future of business because of AI and the other things that will change so much other parts of business. I mean, it's not wrong, right? You look at fanatics and look at just the state of fanatics business today versus five years ago and how it's evolved and we still have a long way to go.

37:32Yeah, I think that it's only going to become a bigger part of the economy, bigger part of you know, of culture and content. Right. I mean, it's just it just is. I also think, by the way, this is why. And you probably know a lot of these folks as well. There's a lot of people trying to create large organizations around sports other than baseball, basketball and football. Right. Right. Like I have a friend who is trying to. Yeah. Well, not even that. But like I have a friend who's trying to create a real organization around track and field. How do we make track and field matter other than once every four years?

38:06Because those athletes are extraordinary. Right. And so I do think that those sort of areas of sports will also continue to grow. and become more prominent. Very cool. All right, everybody. I'm going to try to get Josh back on here. If he's ever traveling back to Los Angeles, we'll take this motorhome wherever he is to visit him and try to get him back on this podcast. But follow him on social media. Check out GhostWrite. What's the website? It's GhostWrite.com. That's very simple, very easy. I like the branding. Make sure to watch what's going to happen here. Each of his releases obviously has been selling out.

38:35I've been buying them without even telling him. I've just been buying them because it's fun to collect and I just believe in his vision and what's happening. And the characters are cool. It's fun to have. and I enjoy the process of what he's doing because I've been buying Bear Bricks for years and so why not buy the next best thing that's coming out and doing all the new better features and the concept behind it and now jumping into WNBA etc so check out GhostRide.com check out Josh Lubron's social media and as you guys know with the Money Mondays it's really truly important to have this discussion about money we grew up thinking it's rude to talk about money but as you guys know I think it's rude to not talk about it that's part of why a lot of our community just doesn't have money or they're in bad debt.

39:14They don't know how to pay their taxes. They don't have to do loans. They don't have to pay for their apartments, their lease, their cars, their what happens when their friend borrows 400 bucks. They don't know how to talk about it. Like they think it's rude to talk about money. I think it's ridiculous. We have to talk about it. We are zillions of dollars in debt because of this situation and we need people to talk about it. So liking, commenting, subscribing, sharing. That's why our podcast has stayed top 10 for 84 weeks in a row is because of you guys and there's no ads as you notice like i'm here to support and i want you guys to really have this discussion with your friends family followers so check us out on themoneymondays.com and we'll see you guys next monday

39:53ladies and gentlemen welcome to the money mondays podcast we are sitting inside of an rv motorhome parked in the streets of Beverly Hills, right next to our next guest's location. But he actually has like 80 plus of these locations. We just happen to be next to one of the locations that we co-own together on the corner of Sunset Boulevard here in Beverly Hills. Now, as you guys know, on the Monday Mondays, we keep these podcasts to under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes. So this episode will be between 34 and 38 minutes for your listening pleasure.

40:28Now, we all grew up thinking it's rude to talk about money. We here at the Money Mondays think it's rude to not talk about it. You've got to talk about credit, salaries, loans, finances, credit scores, all the things that come along with real life because it's real life. There's nothing rude talking about reality. These are the things that have to happen with your friends, with your family, with your followers. And so thankful to you guys, we have been the top five in the business and entrepreneur category for over 84 weeks in a row because of you guys liking, commenting, subscribing, and sharing.

41:03And with our next guest, who's helped build this franchise from scratch, you're going to want to listen to this episode and like, comment, subscribe, and share with Mr. Noah D. Nyman. You didn't tell people it's a hot-ass RV. This is like your version of Hot Ones. Absolutely. It's just, it is about 105 degrees in here. So as the interview progresses and I'm sweating, It's not because I'm nervous. I'm excited to be here. So thank you for having me in this hot ass RV. I forgot to tell you in his bio that he's an exaggerator. It's only 103. I'm kidding. It's beautiful. Listen, penny saved is a penny earned.

41:37Gas is very expensive. So we're keeping expenses down and revenues. It's the noise. The air conditioning is noisy. And you like it. You like saunas. I do. I do. You literally pain to sweat. You get to sweat. You've been listening to the Huberman podcast. You're like, all right, we need 20 minutes on, 20 minutes off. Okay. So what I would like for this to happen right now if you can do a quick two-minute bio so we can get straight to the money Oh, wow That's you're putting me on the spot here. So names no one Neiman. Thank you for your time effort and energy listening to me So I actually started out as an accountant and like most other people First I don't like how you look at me over like this kid does not look like an account for those of you watching YouTube I read books too.

42:18I don't just lift the weights. I read some books. So I started out I was actually a very good accountant too. I worked for, shout out to, this has never happened in the world. Shout out J.H. Cohen, midsize accounting firm in New York City. No, I actually learned a lot about being an entrepreneur and managing the books through that. Very important. No, but also, you know, throughout the work, I would run into the bathroom and I'd be calling my family, like crying, like, this is not what I'm destined for. I can't be destined to, you know, take the L to the F train and the F train all the way up to 46th Street and 6th Avenue in New York and get out and sit in a cubicle and have to go to Wilmington, Delaware and count mattresses.

42:50So I always had this potential energy and I felt it. And there was always a disconnect between where I could place that energy because I'm a creative at heart. I'm a storyteller at heart. But as you know, an accountant is very data driven, analytic. There's not much room for creativity. So through a series of misfortunate and fortunate events, I ended up almost ODing on drugs, which my family will say is the best thing to ever have happen to me. And I know that that's dark and I know that's kind of privileged to say because I had a great support system to help me get out of that hole and to help me support my fight.

43:23And I ended up in New York City. A friend asked me if I wanted to go to this boot camp to kind of get out of my own head. He knew I was going through it, suffering with these depressive and anxious states coming out of that situation where I almost died. So I went and I remember going through this class for the first time and looking at the mirror and smiling. and that was the feeling right there being in that dark state and looking at myself and getting lost in the music and the workout and the physicality of what I was doing and finding salvation in that moment I knew that that was my purpose from that moment on and I knew that I had to scale that and bring that to as many people as possible so that got me actually working at that space for a few years five years as I built up my own brand through I was very fortunate it was right around the time where, you know, Kim Kardashian was talking about her favorite workout and all the celebrities.

44:14Now it was cool to talk about working out and training. So I built up my brand with them and Vanity Fair and Harper's Bazaar and Bravo gave me a show just because I had this boundless energy powered by knowing that this was my purpose that saved my life. And I know that there's others like me that are probably going through what I went through. And if I can create that environment, then I know I'm going to be giving something back instead of taking things, which was kind of my career trajectory before. What can I take? What can I consume? What can I buy? As opposed to my favorite Ali quote is service to others is our rent for our room here on earth.

44:48So building up my own brand within the constraints of another brand left me a little unfilled as well. So I was posting all these Facebook videos of me boxing while I'm still at this other space. And my now business partner, who the co-creator of Rumble, Eugene Rem, who I'm sure you know from catch restaurants and from some of the most iconic nightclubs in new york city he created 10 june which is any given sunday you'd see you know jay-z grabbing the mic this is pre-instagram when you know clubs were actually fun and celebrities and people let loose then yeah you weren't on your phone like this you were more just like you know trying to shake um he came to me he was like listen do you want to start something and i had already known in my heart of hearts what my version of a group fitness experience was going to be.

45:35So after a few back and forths of me initially saying no because I was scared, I ended up locking down with him and starting Rumble. And you asked for a two-minute bio and that was about 17 minutes. So I apologize. Brevity is not my strong suit, but I'm trying to get the story out. It's important. Thank you guys for listening to Money Monday. That was the whole podcast. I'll see you later. Okay. Rumble Boxing. Rumble Boxing. Always be Brandon. Here it is. I love it. There's my dog, Oz. This is version one of a new retail drop and actually a new company that I'm dropping correlating with Rumble called Knuckle Therapy.

46:07Knuckle Therapy. That's my dog. So this is version one. Reed Hastings famously said, if you're not embarrassed by your version one of your product, you've launched too late. You know, CEO, co-CEO or founder of Netflix. And this is not what it's going to look like, but this is kind of a prototype. Unleashing it here first. I like it. Unseen from the world yet. What is Knuckle Therapy? So knuckle therapy, I told you that moment where I looked in the mirror and I was going through such mental anguish and I was suffering panic attacks and I was doing everything that I thought to get out of that space.

46:37I was talking about it all the time and I was, what I didn't know is through talking about it, I was actually reinforcing how I felt about myself and I was putting out into the universe how depressed I was, how lost I felt. So, you know, there's a famous stoic quote that says, I train the body rigorously so that it's not disobedient to the mind. so and that works as a one-way street you know you can't will yourself into a healthier body but when i took control of my physical body and i became present with that rigorous physical effort i was able to better control my mind and i started thinking clearer i started my creativity came back my wit came back my soul came back into my body so knuckle therapy is a brand that's going to start and merch that embodies that, but will eventually be subscription workouts and podcasts talking about those principles that saved my life, especially men's mental health.

47:29And my dog recently passed away, 18 and a half years old, Oz. 18. So this is honestly, yeah, 18 and a half. I rescued him from North Shore Animal League. He was left by the side of the road. He survived tumors and infections. and he was one of those key people, key things, key spirits that taught me a lot about myself and was very therapeutic for me. So this is kind of honestly just a healing part for me because I'm really shaken up about it. I'm still really torn up about it. So I wanted to create something in his image that would live forever, that would help spread kind of the gospel of these principles that helped me when I was in my darkest hours.

48:07So, I mean, it's the same as Rumble. Why I created Rumble was it got me out of a hard spot. It really saved my life. It got me out of my own head, and it put myself in these physical endeavors like a boxer. What's more analogous to life than fighting? Getting hit on the chin, getting knocked down, having your corner support you, having your cut man there, having your coach. But at the end of the day, it's up to you to knuckle up your fists. So Rumble embodies that and now knuckle therapy is going to be a tangible way to breach the four walls with the ethos of Rumble and kind of what has saved my life.

48:41But obviously bring it to the masses in Oz's honor. So you open up location number one of Rumble Boxing. When you decide, you know what, I'm going to open up locations number two and three. When did you decide that this is going to work?

48:58um we were very fortunate because when we launched we had launched with almost 100 pieces of press already wow we had the right people involved we were so confident in our product and presentation and the why like literally this thing saved my life so there's no greater why than this was my literal salvation so we were so confident in that we knew we could have fun in the margins which is where greatness happens. So the public responded to that. Also, you know, we always talk about networking and why your events are so impactful because you get incredible creatives and the best in the world and their industries in a room together and magical things happen.

49:36So when Eugene and I, who is probably one of the greatest restaurateurs, one of the greatest hospitality, I hate the word guru, but I mean, he's a sensei, he's a senpai of hospitality. And then you got me who was probably arguably one of the most impactful group fitness coaches and most notable group fitness coaches in the market at the time, we already had eyeballs on us. So we knew we could have some fun. So when we launched January 9th, 2017, we instantly within, I'm talking weeks, were put into the rafters with the Barry's bootcamps, the soul cycles, because of our ability to execute on our ideals and present it in a unique and novel way, but then also how we made people feel.

50:22You know, we traded in feeling. So when you walked out of Rumble, all you wanted to do was get on your phone and tell the world. It helped that we had, you know, the Justin Biebers, the Selena Gomez's, we had, you know, Scooter involved and we had all these big celebrities involved, obviously to amplify. But at the end of the day, if you pay to play with these people and then the product or service isn't credible and it doesn't have that impact, then you're gonna have this huge customer churn. So not only were we getting great eyeballs and great hype, our follow through, our meticulous ability to consistently deliver on the promise that we were gonna make you feel like a fucking rockstar every time you put those gloves on and every time you saw that brand logo, that's what shot us to meteoric heights.

51:07And I mean, through a pandemic now, like I said, we just opened up Tokyo. we opened up we're opening up Dubai and we're entering the Middle East all from one little shop 23rd between 6 and 7 6600 square feet that used to be an old traditional gym which I think is really cool used to be called Steel City Gym and I remember when I was touring the space with Eugene before we picked it it was I walked down to this little basement and I made a left and there was this she must have been 75 years old this woman and she was in posing trunks definitely like geared out of her mind, like all the steroids and everything, but she was ripped and she was posing and she caught eyes with me and I caught eyes with her and she gave me like a little like, yeah.

51:49And I was that moment there where I was like, this is the space where we bring in and usher in this new era of fitness where it's much more obtainable. It's much more digestible and it's going to be our point of view. And we executed and we consistently, you know, kept the trust of our customer and the customer thanked us by blowing us up so then you get to 11 locations 12 locations 13 locations during 14 locations why do you decide to work with private equity what when is that turning point where like you know what maybe it's time to bring in some capital or other partners to really scale us from 14 to now 80 and even growing faster than that farther than that well complete transparency i think the pandemic it didn't force our hand but it definitely persuaded our hand in a different direction because we actually had no plans.

52:37We wanted to keep it small, tight, corporate free because when you're dealing with the brand that has such a unique identity and presentation and soul like Rumble does and the execution is so important and the people involved driving that execution are so important. Oftentimes when you throw that to a corporate machine, a lot gets lost in the sauce. But with that being said, we are coming out of the pandemic. we were getting back up to our pre-pandemic numbers and some studios were actually doing better but there was still that uncertainty we had been told you know we're open we're closed 50 capacity 30 capacity social distancing uh i mean i remember filming in a in a uh this is a group fitness a live experience i remember filming like a podcast style audio to play over the loudspeaker so two customers could sit in the physical space while the workout and the trainer played over the audio It was just like, but that's what I'm saying.

53:31Like we're fighters. We learned how to pivot. I mean, talk about knuckle therapy. Like I apply a lot of fighting principles into my entrepreneurial and personal life because we had a pivot. So we launched a digital channel, um, called rumble TV, which helped us gain international, um, you know, viewership. So now everybody across the world, not just nationally knew about rumble and that garnished the attention of exponential fitness. So we, at the time, again, we didn't have as big of a runway and a war chest, but we had this incredible brand. So we needed to add gasoline to the fire. So I would say that it worked out because, but that was never our goal.

54:09So sometimes you just got to roll with the punches and we rolled with the pandemic punches, so to speak. And that led us to negotiations with Exponential. And now they've kept our signature stores, but we've rolled out this boutique model, which is the big signature stores in New York, LA, San Francisco, DC, Philly, Chicago. Those are 6 ,600 flagship, 6 ,600 square foot flagship stores. That's where the soul of the brand is really built in these big cities. And then we scaled out the franchise model, which is a 2 ,200 square foot, smaller footprint, a little bit more financially digestible for these franchisee owners.

54:47But we've, and my job now is to keep that soul alive as much as possible as we scale. So it was a way where we could again for me i want to bring this to every household i want to bring it to every neighborhood because i know the emotional and physical and and the benefits that it brought to me so i want this everywhere so then you go from 14 to 80 ish yes and then al you've got potentially 200 250 locations on the horizon what changes in a corporation when you start to get from the crew right the crew that's building 14 location that you can name them all to becoming a large-scale corporation you use a lot of corny office jargon i'll tell you that thank you yeah no but it's necessary i get it listen we got sops now yeah before when it's 13 and then your boy's just doing some cool things like hey what's up here yeah that's what i'm saying so like you know now you just have to have much more structure or you know you're going to end up like mcdonald's selling hot dogs you know at the mcdonald's and obviously there's gonna just inherently be some dilution but it's to me my main mission is to keep it as authentic as possible so that we honor the original promise of what rumble was built off of because trust is a huge thing for me and especially in business i want people to come into this space feeling what i felt when i first entered my group fitness experience that got me out of my own head so i think the only thing that changes is now instead of being able to make instantaneous decisions, you got to have a meeting about the meeting, and then you got to have a meeting about that meeting, and then you have a four-hour meeting to talk about the recap of the meeting that you just had before nothing gets, no, I'm kidding, things get done.

56:26So there's a much bigger timeline, and obviously it takes much more momentum to steer the ship. You can be much more nimble when you don't have these corporate constraints. But then again, like I said, I would never be able to scale to Tokyo. I would never in a million years without them thought that we were going to be, that I was going to be walking past the Sydney Opera House. And I hear, yo, Noah, I used to take class in New York in 2017. I moved out here and now I heard Rumble's opening in Bondi. Like I OD'd on drugs and now I'm walking past the Sydney Opera House, like one of the wonders of the world in magnificence, beauty, and splendor.

57:07And people are screaming my name, not because of me, but because of how something that I helped create impacted them so profoundly and positively, fuck. Everyone needs to fight for that. Everyone. So I don't know where I was going with that, but I just know that like that needs to remain as much as I can, the soul of the brand. And I'll do my best to work within again, a corporation to still keep that essence alive. Why are group fitness classes important for people to consider to add to their workout schedule each week? Because we're tribal creatures. And I think social media has made us as connected as ever, but more disconnected than ever.

57:49So there's a lot to be said about just getting together with a collective group of people and amplifying our own energies. So, you know, there's this African proverb that Nike likes to say a lot. It's like, if you want to go fast, you know, go alone. If you want to go far, go together. so I think that there's a certain intangible innate kind of thing at play with group fitness that allows you to come into this space know that you're surrounded by some people that are probably like minded that you can feel supported by and then it's like the bodegas in New York City need a penny take a penny have a penny leave a penny so you're being amplified and you're losing yourself in this crowd and the music and the lights are low and you're doing more and you're training harder than you ever would independently because you're surrounded by this dope collective of people.

58:42So that was important to me. And also, to be honest, I've created things very selfishly. So when I was going through those dark moments in my time, I was sitting by myself in a basement, which me and Oz literally just thinking about all my problems. And I was looking at my phone, just praying that somebody would call to ask me out somewhere to go to a movie. So I created a space where no matter how you're feeling and what's going on in your individual life You know that you can come to rumble and like I said You can get out of your own head You can get out of that basement where I was and you can find yourself You know catching yourself in the mirror and smiling maybe for the first time that week or that day but um if I can Kind of scale that feeling that I know the business is going to be rooted in something that's positive and I know that it's going to be It's going to last So let's say there's someone out there that's a personal trainer and they want to raise their price, but they don't know how.

59:38They're charging 60 bucks a session, but they want to charge 80 or 100, maybe even more. How do they talk to their clients? How do they build their brand? How can they justify in value to raise their price from, let's call it 60 to 80? Well, listen, I mean, there's a reason why, you know, an Hermes bag is pricier than, you know, the Ikea shopping bag. Although Balenciaga did turn that IKEA bag into a month. But anyway, that's capitalism, baby. You have to give the value and not just give that value. You have to be a storyteller. So you have to, and you talk about this a lot, you have to put your value out into the universe consistently.

1:00:17You know, Steve Jobs famously said in a Pixar meeting with executives that the world is ruled by storytellers. Your profession is going to be ruled by the storytellers of it. So if you can show how your energy is infectious and how you're going to be reliable and show up and how you have you've amassed all this energy that's going to get your clients to the goals as quickly as possible. And to be honest, you got to be a person that somebody wants in the room no matter what the profession is. So if you're putting out your brand consistently, people are going to see that value. You should never have to manipulate your way into a higher billable rate.

1:00:55you should be so undeniably good and position yourself as a premier product or service by who you're associated with it helps if you have you know the celebrity clientele but it's not necessary but obviously it does help because everybody wants you know the trainer that is in their favorite sitcom who's there who's getting trained by them they look great who's jessica alba's trainer i want them so that helps but again it's not necessary but what you do have to do is again Tell your story consistently and show, not just tell, show people why you're more valuable than anybody else. So someone's building up their career and they want to stand out.

1:01:34There's tens of thousands, hundreds of thousands of personal trainers. How can they make themselves stand out if they want to become a more known personal trainer? You get tattoos, you get a nice watch, you get a beautiful dog. To be honest, you got to know yourself. They always, you know, people are always like, you got to know your customer. And yeah, identify your customer. But you have to know yourself. And if you know yourself and you present yourself to the world, again, consistently and with energy and passion, you'd be so surprised at what you naturally attract. As opposed to, you know, being insidious and trying to, again, I call it manipulation, manipulating people to work with you or deal with you.

1:02:16So you should create a personality and a presence and an educational wheelhouse that's so undeniably powerful that it ain't what you say, it's how you say it. So if you can be confident in that, you're going to stand out naturally. Can a personal trainer become bigger than the gym that they work at? Absolutely. I mean, it happened to me. So, I mean, I'll shout out Barry's Bootcamp because I would never have a platform. That's the gym I was talking about before. I would never have had a platform, but it was that it was a platform. And now I chose to work seven days a week. I chose to make sure that I was in the right rooms with the right people.

1:02:56I remember teaching a Saturday class with this guy, Michael Rourke, um, who was the founder of Hudson media. And I made sure that, you know, I always took care of everyone, but I really made sure to take care of the people that I needed to take care of. He was a big producer and I didn't expect anything, but I just made sure to always make sure that his Saturdays with me, those Saturday mornings at 7am, he was walking out buzzing. And then one day I got a call, Hey, I'm filming this series for GQ. I'd never been on camera before. I'm filming this series for GQ called fighting weight. Would you want to be in it?

1:03:30But if I had tried to manipulate him into, all right, I'm going to see how I can finesse myself into getting into this show. It never would have happened. It would have come off as disingenuous. So I believe, you know, the podcast right before, you know, It talks about give that value. I chased relationships and not checks, where I think a lot of people go wrong. And it's very important on Money Mondays to say that. Chase relationships and not checks. Checks will get you the short-term, I call it the crypto money, real quick. But if you chase those relationships, you're gonna build lasting wealth.

1:04:06And those people, because of the value that you gave them, they're gonna wanna authentically help you. and you're going to be top of mind for other projects that maybe you didn't even think. Because again, I never thought that I was going to be in Vanity Fair. I never thought I was going to have a show on Bravo. But what I did do is every day I showed up and gave that same energy. So I think that that's really important and underrated as a trainer. If you want to break the four walls of where you're at, you have to be special. And sometimes just that specialness is just that consistent energy that makes another person feel incredible when you're around.

1:04:38and you never know when you're going to get your next investor that might invest in your own gym, that might invest in your own fitness platform, your own line of merch or clothing or supplement line. But you can't go about it with the angle of this is why I'm doing it. You have to go about it as this is the value that I've created and this is the value that I want to give consistently to every single person whether they can do something for me or not. And you'd be surprised. You'll find those people that can do something for you and they want to give it back to you. Why do you think that people should incorporate charity into their lives, whether it's their family or their office?

1:05:16I mean, I think we said it before service to others that are rent for our room here on Earth. So incorporating a charitable component and is really the bedrock of society. You know, we're tribal creatures. We have to look out for one of, you know, each other. so for knuckle therapy the first thing that i started with was how can i use this brand to help animal rescues and lower income families with veterinary services because for me there was when oz was 15 he um he had internal bleeding he had a tumor that i didn't know and it bust and i rushed him to the hospital and the surgery was like you know ten thousand dollars and they told me they're like listen we can do this surgery chances are 50 50 is not going to make it through and this dog saved my life like i'm serious like the times when i was like going through panic attacks and he would come put his head on my on my head on my thigh and just let me know it's going to be okay how could i not but i was fortunate enough because i had those finances if not i would have had to make the terrible decision to just literally let him pass and now he ended up living four more years almost so three and a half more years so i want to provide that for family so if you can have those charitable elements authentically laced into your brand or your service, then I don't know.

1:06:36That's just another point of differentiation that's authentic and it's not disingenuous and it showcases who you are because it's almost unimportant what you do. There's a thousand garments that are the same. There's a thousand workouts that are the same, but having a really strong charitable component laced into the business model is going to be one of your authentic points of differentiation. And it shows that you're human and not some amorphous soul-sucking brand so a hundred something years from now it's time for noah to pass maybe 200 years from now oh my god it's time for you to pass and you go from 80 locations to 250 locations to 2 500 locations and you've got like scrooge mcduck money how do you decide what percentage to break up amongst family friends charity no one everyone What do you do?

1:07:29You remember that scene in The Joker where he just lights it all on fire? You're on your own, suckers. You earn your own shit. No, I'm kidding. I don't have any kids. I will eventually. But to be honest, I want to give away. I mean, that's my plan right now. Even if I have children, I want to make sure they're okay with school. and they but there's something about earning your own and finding your own way that I think was really impactful to me and I've Been around a lot of people that have been given a lot of things, you know, they have the McLarens and they have it but they haven't earned it.

1:08:06So they are left feeling super empty I have to do some deep soul searching when the time comes but I plan on giving a ton away to probably dog shelters dog sanctuaries dog charities because again I don't know if I'm here talking to you without Oz. I don't know. I don't know. I mean, I obviously have a loving family that that helps but I'd want to do more for for animals. So I think that I don't know I who's cat. I think it was

1:08:39Lagerfeld's cat is worth like 300 Like million or something like Karl Lagerfeld's cat. Look it up. I think I have two dogs Tyson and so they're gonna be quadrillionaires. I'll give a lot away, but again, I'm going to have to do some deeper thinking about the ramifications of leaving a fortune to your loved ones. Where can people find you, the brand, the business? Talk through it. At Noah D. Neiman. It's a lot of UGC. It's really just me and the dogs and some workouts. So at Noah D. Neiman, N-E-I-M-A-N. And I still teach. I'm in New York. I'm in LA. I'm all over. I might be in Tokyo, in Bondi. So I post my schedule a lot and kind of where I'm at.

1:09:21And that's it. I mean, I'm out in the streets. I mean, hit me up online, DM me, and just say what's up. All right, guys. So it's really important for you to discuss finances, money, situations, accounting, salaries, credit, all those things with your friends, family, and followers. These discussions have to happen. There's nothing rude about talking about reality. Money is reality. It helps pay for healthcare, rent, food, a lot of great things. Have you ever tried desserts? You need money for desserts. Have you ever tried a smoothie? I like smoothies. But they're$8 and$10 and$7 and$12 around. You're not going to Air One for the$25 Haley Bieber smoothie.

1:10:01Come on now. We're in Los Angeles. And so those things that you might want take money, and it's not rude to talk about it. We have to be able to discuss it with our friends and family, and it has to be part of our society because it's daily life when you have credit cards and debt and situations and rent and leases and borrowing money from your friends for 200 bucks like those things are real and we have to be able to talk about it with our people and that's why we've stayed so consistent up on the charts with the money mondays because of you having those discussions and sharing our clips with your friends family and followers so visit us at themoneymondays.com and we will see you guys next monday