SaaStr 844: The Top 5 Issues Managing Multiple AI Agents in Production with SaaStr's CEO and Chief AI Officer

21:52Jason Lemkin:There's reasons that doesn't really work. Like this is, I would say, the biggest double-edged sword of like, I do think having a single point of truth with who is managing the agents, right? Like who, from our perspective, which contacts go into qualified versus artisan versus Monaco versus agent force. Like that is just all in my brain right now. And I'm sure Claude could write it down if I told it to and give it to other agents. if it was really pushed, but like, but then if like, let's just say, even if I got the agents to give me an MD file of everything it knows with me, I'm not sure the next person can really pick it up in the same way.

22:34Jason Lemkin:They might say, okay, you know, Amelia was segmenting a lot of her ticket outbound in Artisan, and then a lot of her sponsor outbound in Agent 4. So then new cold outbound in Monaco. And then, you know, whatever, whatever else we're doing, retargeting in an inbound and qualified. but maybe this new person doesn't agree with that they may say hey agent like oh you're outbound cool i'm just going to keep one of you like one of you like we only need one of you to stay to do you know outbound if it's truly at the end of the day those are all doing outbound functions somebody else might say i only need one of those agents to do those things which might be true but also like we have found like we have all these tools because they're super nuanced they're like hyper effective in certain verticals.

23:17Jason Lemkin:And that's why we've chosen to do multiple agents versus just one agent. And so I think that's an interesting nuance you would lose. Like, again, double or sort of like, I think having one person know what's going on with all your agents is super important. But then what happens if, you know, you're in a bigger company, you have maybe multiple people working on agents or you're at a bigger company and that person leaves, like, how like how do you scale past this n equals one and i don't think there's a good answer for this today there is no like again crazy good agent that can manage all the other agents on its own today as of february there's that doesn't exist right like i wish there were i don't know if i think there will be but there's not one today and so i think even with all the help we get But this is just a huge issue that I think the market has not realized yet.

24:11Dylan O'Driscoll:Yeah, it's good. I want to keep going. But yeah, I mean, obviously, we're extreme and tiny. I mean, if you left for some reason, we would have to cease using our agents. There's no plan B. We're just all learning that you need some sort of chief agent officer, right? Whether it's whatever you want to call them, someone that can manage all of your agents that I think needs to be a bit of a nerd, a tech nerd. ideally a bit of a marketing nerd because a lot of these products are if you can manage a complex marketing automation tool you can probably manage most of the products that we use you can hack the rest but you know thinking through it i mean this is this is captain obvious but i think if you actually find the person that can deploy these agents for real that actually can be success just like a lot of these functions but immediately they should recruit you need to recruit somebody else on their team and and divide and conquer and make sure you have two yeah you gotta have two right i mean one's hard enough there's a lot of in the early days of agents when we talk to folks there's very few people at a lot of organizations that can do this it's not that hard but there's very few people but you yeah if you don't have two you're an existential risk yeah like literally

25:19Jason Lemkin:when philippo saciro at persona was in london he you know he famously set up all their agents but then he was like i i started using he's qualified or something like with the sales team and then he was like i rolled it out to like a few reps to be able to like because like qualified you can round robin like the inbound right you can say okay like i'm gonna i'll be the mass he's like the master controller of it of like doing the training and the programming but qualified is actually an easier one to get the rest of your team on because you can't just have them respond to folks when the agent can't you can set up certain escalations and however you want it right so for him he was like okay i rolled out to like five of the top reps on the sales team.

25:59Jason Lemkin:And then the very top rep, whose name is also Amelia, ended up being the most like affluent at learning how to work with the agent hand in hand as a co-pilot. And so then he decided from that like kind of pilot test with his humans that Amelia on their team would be the next person he trains on how to use the agent. So like he did kind of, you know, like a little bit of a beta with their team and then said, okay, I know now who wants to actually manage these agents the way that I do. And so now I'm going to train that person. So that's another way to do it too, across your team is to do it that way.

26:34Jason Lemkin:But yeah, this, again, double-edged sword though, because now it's like, now he has to tell all the agents everything, plus he has to tell Amelia everything. So like - And he's the CRO, arguably.

26:44Dylan O'Driscoll:And he's the CRO. Arguably. Yeah, exactly. Right. Yeah.

26:49Jason Lemkin:So it's funny too, I asked our agents what they recommended we do. If for some reason I got hit by, I said, if I get hit by a bus, what what should you tell about yourself so that they could like if jason were to take these agents over because i got hit by a bus what would you what would you tell him and and the 10k version of claude said it would i well these docs are on my computer because i use claude on on on machine it would need to give him these you know documents which i'm like i don't know maybe you could guess my laptop password i don't know maybe but like first of Well, that's already an issue because I'm like, these docs are literally on my computer and probably nowhere else.

27:33Jason Lemkin:Then it's literally saying the next campaign siesta run for March and April, which I don't think he would want to do. And then I think it's interesting. It called out what I consider the vibe for Sass Reannual, which I hadn't really thought about. It's just it's a little funny that the agent was like, make sure Jason or whoever takes this over, if you get hit by a bus, knows what the vibe is like. so it's i was like i do actually call it a moment in time that's really funny i use that in like a lot of copy and i use that in like a lot of things so it's a little funny that the agent picked up on that it wanted you to know the vibe jason just in case i get hit by a bus

28:13Jason Lemkin:the other interesting thing was i asked our sasser sponsors which is an app we talked a lot about last week, how many lines of code it has, which was shocking because I think Jason, you said it's something like 3000 is like, you know, average or basic or simple.

28:30Dylan O'Driscoll:It said 12 ,000 and it says it said it was hefty. But then I said, OK, since this is a hefty vibe coded app that I made for sponsors, yeah,

28:42Jason Lemkin:how would you bring somebody new to speed? And this is where it gets tough, right? Because I'm like, I think what it says, it's so complicated that somebody else would give up. it's explaining it's a sponsor portal fine that's easy but then it says how the authorization works like okay file up let's go to replit object storage submission sync to google via zapier again you're just running into a lot of issues here like the agent doesn't know my clerk login it doesn't know my google sheets login it doesn't know my zapier login it's a like it's it would be a mess to hand it off and then it was funny because then my agent said don't get hit by this that was its that was its recommendation i said thanks i'm really trying not to all right this is number four for me you've already seen it a little bit in these slides these agents as i they're interesting to work with on a daily basis versus humans because you know some sometimes humans have their own ambitions their own goals like i feel like claude is famously goal seeking but in a very different way than a human being is right in a very different way so i think there are times where i also feel like these agents don't really know the date and time and like they don't realize they don't realize on their own that like when you start chatting with them at six in the morning you're still chatting with them at midnight that you should probably go to sleep at this point like you can't keep working with your agent so like it's just a little funny that as I as I considered it but you'll see my agent's response on the next slide I consider my 10k is like roasting me all the freaking time like you can see it here it said you're behind on summit outreach I said I know I am you needed to send 200 emails by feb 15th you said 87 you're 56 behind targets now maybe you don't think this is roasting me i thought it was though because it also told me to block three hours and i was like you know i don't have three hours let's do this and catch up like thanks but also now you're just stressing me out and roasting me versus being helpful um so i thought that was a little bit funny because it was it you know what does the agent care the agent's just gonna tell me the truth the agent has all the data more than i probably look at it right like i look at it a lot but it's got all like it knows where I'm behind it knows my calendar knows all these things and it's still said you're you're dropping the ball here catch up it's constantly asking me what's preventing you from doing this right now and sometimes I'm like it's literally 11 p.m and I'm I'm I'm tired so I can't I can't really like focus on launching this xyz thing that you want me to do right at this very moment because I need to sleep first and then do it so it's just interesting right of like okay Then what do you decide as the human leader of the agents is helpful versus what crosses a line into maybe slightly demoralizing of because your agent knows everything.

31:49Jason Lemkin:It's not that it's wrong when it's roasting me, right? That is maybe the uncomfortable truth. Oftentimes it roasts me and I'm like, yeah, well, I deserve that roast. You were right. Like I didn't do this thing that I'm now behind on. but also like because so much like so like 10k roast me the most some of the other agents roast me slightly but like because you're getting it from so many different angles and so many agents because you can't keep up with them sometimes i feel like it does cross a little bit of line where i'm like okay dude like today just like sugarcoat it to me like you would a person like today i don't need the heart like i can't deal with hard truths every day i don't think anyone I can like I can to some degree, but I think every day all the time from your agent is a lot.

32:34Jason Lemkin:But it's funny because it said, you know, literally it said to me on Sunday, what's when it was super late, what's blocking you from the LinkedIn lads from going live? And I literally said it's because it was late. And then I said, hey, you've kind of roasted me a lot lately. Can you bring up some examples for this webinar I'm doing? And it said, looking through the transcript, I haven't really roasted you. it said i've a tough accountability partner and then a listed ways this is only two out of five ways then a listed ways it should have roasted me and i said thanks i don't know if you're i don't know if your agents risk you as much jason but i think this is just a like a fun interesting one of like you know just something maybe you don't expect from your agents is that they will always all the data.

33:30Jason Lemkin:Let's get into the last one and then I'll do the bonus one and then we've got quite a few questions that I want to try and get to. Compliance and security issues. Anytime we run an audit or ask an agent to run a security audit, it takes time to fix these. We ran a huge one the other day on Satcher.ai. We haven't even fixed, I would say, even 10 % of the issues that came up in the audit because it became super fragile once we started like futzing with the code and like then you know sometimes when you do a security audit it will go too far like it'll start to lock things down to the point where you're like i actually can't even use my app anymore because it took us too far so then you kind of have to peel back one by one it's something you have to walk the agent through it can't really do it that great on its own and so this takes a lot of time not only does this takes a lot of time the maintenance becomes a lot harder each time you do a secure it out and like implement whatever it recommended with you know you together so then when you start to multiply that across 20 agents it's almost unfathomable like how to keep your apps and all your data secure but jason you've been running the security more than i have like you're the one who actually told me that i should be done well there's a lot there's I think it is a reminder that in general, I mean, you can see this in the press.

34:56Dylan O'Driscoll:Agents can do more autonomously. That's why they're agents, right? What's the definition of an agent? I'm actually not sure, but I think it is a piece of software powered by AI that can complete tasks autonomously. And all of these agents that we're talking about go-to-market agents and others have access to your data. And there's an inherent level of security in that Salesforce is our hub, right, to tie this to the beginning. That is important, I think. I do think it is one of the – if no other reason to use something like Salesforce as your hub is that it is secure. But these agents then take data out.

35:31Dylan O'Driscoll:And the honest truth is no agents, no third-party agents are more secure than Salesforce. They're all less secure is the reality of it. They're less secure because they're startups, but they're also less secure because agents can do crazy stuff with them, like publish them to the wild, right? Or do other things. It is just a reality. And then just the final point is once you vibe code yourself, which we have done a lot of, they are inherently less secure than third-party apps that you buy today. Okay. That may not last because all of the products from Cloud Code to Replit to level below have added more and more security, but they're all custom.

36:10Dylan O'Driscoll:They all are less secure than a sales source or something. So all of the apps like us you're going to run are going to have customer data through them. They're all of them, right? You're not Stripe or PayPal. It's not that dramatic in many cases, but bear in mind, you're taking some measured risks. So at least if nothing else, the ones that you create yourself before you launch and then frequently, at least every month, just go to the agent and say, do a deep security audit on my app and just have it do that. Don't assume the apps do it yourself. That's the best actionable thing I can take. And then just be thoughtful that there are just inherent trade-offs to this that we're all going to have to learn.

36:49Dylan O'Driscoll:right and it may make sense as you get going in the agentic revolution to maybe use slightly less sensitive data to start if you're a conservative enterprise it just may make sense just like it always has been for enterprise software you always start in a in a little group or a little function that's safer when you buy a startup it's just this on steroids because you cannot fully predict what the agent will do with your data it's just a reality yep it's just

37:13Jason Lemkin:reality yep yeah i've put a few screenshots here of like run another audit yeah run another one thanks dude like there's a question in the chat too how are we running these security audits some of them you can do natively with the agent right like lovable repli you can just ask its agent to run an audit for you um other times again you may not need it if it's a full-blown third-party tool but you should ask that tool like I ask transfer from Mars all the time I'm like hey what is your how like what's your compliance right now or like what do you because you have so much of my data like let's just make sure it's not going anywhere it's not supposed to so I think that's another thing too is like when you use third-party tools like we do obviously we use Salesforce for a lot and that's all like fairly secure right knock on wood but for the other ones we use, I just ask them.

38:07Jason Lemkin:I'm like, hey, what are you guys up to date on? What are you doing to make sure our data is secure?

38:15Jason Lemkin:Okay, last one, and then I'll do questions. I added as number six, because this may not apply to everyone and may not be a bridge that you ever cross. But I think if you get to the point where your agents do work 24-7 and you have almost 30 agents, and again, your agents know all the data when they answer a question, they have your APIs, they have yourself but like they have all these things they can look at and are brutally honest slash roast you when you can't keep up with them i think it it it makes it harder sometimes i know at least for me when i deal with actual humans that sometimes i lose patience with them a lot quicker now because i'm like what do you mean you don't know the answer like my agents answer instantly like what do you mean you don't know the answer to this very basic question what do you mean you haven't delivered on xyz thing that i gave you three weeks to do or what do you mean you forgot something that i've you know told you literally 10 times now it does make you on sometimes i often start to wonder i'm like do i need them or can't i build an agent to do this because if i'm losing patience with them i'll probably lose patience to somebody else in the same boat and if an agent can just do it and the agent won't lose patience maybe i should just fill the page out to deal with them and they don't have to deal with me i think it's just an interesting nuance i think something else i've seen just to be wary of this is almost somewhat unrelated but related in that i've i've really find it now in the age of ai in you know the early phases of 2026 when folks tell us that they're going to help Sastra for, you know, let's just say X, Y, Z thing for Sastra annual.

40:02Jason Lemkin:Like, I'll give you a concrete example. A couple months ago, I was working with a few parties on just Sastra annual third-party production, things we normally contract out, things I thought an agent couldn't do. And I went out to a few different agencies and production teams to RFP for it, to get a quote for it, right? Normal. Okay, fine. A few folks told me, this would be your deliverable it was one sentence and this would be the price and it was something like 40 or 50k a month and i was like in the age of ai that's what you're promising something that like is one sentence one price point and nothing else like you couldn't even ask your own internal agent or freaking ask your clod or chat gbt how to make a better proposal like that's terrible in the age of AI.

40:49Jason Lemkin:I was like, this is just unacceptable. Like, I just didn't respond to those people. And it's sad because multiple people did it. Like, and I think maybe that's just a symptom of agencies versus software tools. And maybe marketing agencies won't exist in a year because of this. But I literally was like, how in the age of AI can you say you have a one sentence deliverable and a fixed price point, and you can't even use the basic AI better than our team can? Like, what i i was exasperated i was like this is so crazy to me that so much of the world is still operating this way like i think you know ai is probably going to come for them but i was like i don't think anyone in the age of ai should be giving you a fuzzy deliverable and a fuzzy timeline that's just not acceptable anymore i don't think that was ever acceptable i think it's just more unacceptable now i also think this is an interesting nuance but i do feel like I have now managed more agents ever than than humans and so I'm probably worse at managing people now than I that I am like agents I get I can you know talk to them first thing in the morning last thing at night like they're not going to be impatient with me if I don't respond to them right they might be idle but they're not going to be like you know the same as the same vibe as somebody in slack being like hey I have a question for you can you answer this right now and sometimes I can't like so I do feel like now that I've flipped the switch to managing more agents I think I've probably become slightly worse than managing the people that are you know that work with sassers especially leading up to sass radio so it's something that I am hyper aware of now because I'm like there I have to remember that there are not agents I need to be more I don't know at some point I'm like I just don't know what's realistic anymore I'm like if the agents work 24-7 and feasibly any human can use an agent why can't they keep up a little bit more that's why i called it my bonus point of once you reach this point what does that really do right in your in your nucleus of how you operate with the team the team is agents like they are still part of the team though right all right anything else you want to add jason before we go to questions no i think it's great let's hit the questions and i think it's just a reminder i do want to

43:08Dylan O'Driscoll:It's a reminder to me that no matter how much people talk about on social media about an orchestration layer, we haven't found one yet. It's on our checklist. But when I look at a lot of the GTM and other vendors, they're just building point solutions, right, no matter what anybody says. So as soon as we master the orchestration layer ourselves, we will share it with you. It's definitely a challenge for 2026, but it's one we haven't even realistically been able to tackle yet. But let's get the questions. Yeah.

43:33Jason Lemkin:It's funny. There are a few questions on why we haven't tried to build our own orchestration layer.

43:43Dylan O'Driscoll:Well, how would we, I mean, do all these agents have enough of an API or open system that we can manage? Can they all be managed through an API? We'd have to extract all the data into Cloud or wherever, our own Vibe-coded app, and then we'd have to, and we could get them all in some sort of unified system, but they'd all have to be 100 % manageable through their API. yeah which they're not all today yeah i don't think it's a priority for any of them i don't think it matters whether it's mcp or anything there if they're not exposing their entire i mean literally just going in every morning and seeing the exceptions and issues that come up from campaigns the night before if that can't be fully replicated inside an orchestration layer with some management it's useless like if it's not as good it's useless right so everything would have to be exposed it's a good question and it's not i'm not saying someone's smarter than us Couldn't figure it out, but we haven't even begun to figure that out.

44:36Dylan O'Driscoll:There's no, there's no obvious off the shelf-ish, even vibed solution today. And platforms are, a lot of these agentic platforms are not as open as they look. Or as you might think, not as a, that's not fair. As much as you might think. There's siloed solutions today.

44:53Jason Lemkin:Yeah.

44:54Dylan O'Driscoll:Right. The only thing that is open is Salesforce. It's where they all meet. And if Salesforce could be our, or truly our orchestration layer, that would be the, actually the simplest path, right? But it's our management layer, but it's not really a truly an agent of orchestration layer yet.

45:08Jason Lemkin:Right. Yeah, not yet. Another question in the chat from Alex. Any other thoughts on scaling past one person to manage all of your agents?

45:20Dylan O'Driscoll:I don't know. You would know better than me. I don't think it's that complicated. I think that I think that you I mean, listen, there's obviously conflicts. And in some ways, a lot of the start of this conversation was about conflicts, potential conflicts between agents. and making sure they don't conflict. But if you have two folks on your team that work well together, two humans, they'll just divide and conquer. Yeah. I mean, our agents, our sales agents are roughly, as Amelia alluded to and we've talked about before, are actually fairly clearly segmented. There's raw outbound, right? There's inbound.

45:53Dylan O'Driscoll:There's re-energizing lapse leads, right? There's lapse leads. And I might be missing the fourth one. Just have different people manage these different campaigns and have them coordinate every day just like the agents coordinate every day that would be fine if we could find a mini amelia or a maxi amelia we would hire him or her tomorrow as a human like no problem and they would just divide and conquer i don't think that is an issue with the agents it actually might let us do more right we probably could do a little oh for sure yeah yeah yeah i

46:22Jason Lemkin:know the issue i've run into is like i well i was like i'm not gonna try and solve this problem before annual but two i i think the problem i run into is like i can't find folks that know more about the agents than i do at this very moment in time well that's that's that's that's a big

46:37Dylan O'Driscoll:i think what you need is someone that not that for real wants to learn and is a good nerd about tools yeah you need someone that has already built like listen everyone should be screening hires better you should have someone someone should come into the interview and have built an agent in Replit or CloudCoder does something. That should be the test.

46:55Jason Lemkin:Yeah.

46:56Dylan O'Driscoll:In fact, what they do at Replit itself now is they give you a massive amount of credits. I think they give you like$1 ,000 worth of credits in the interview, and they say build anything you want with$1 ,000. Come back to us, and then we'll do the interview. Yep. It's the best test in the world. They don't need to be better than you, but they need to pass that test, right? Here's whatever you need. Just show me something you've built that automates GTM or agents that is better than we could and you know if you're not too crazy we'd probably hire you tomorrow even if you could be pretty crazy we'd still hire you right it'd be fine yeah yeah i think that's a good test and

47:29Jason Lemkin:another question is how do you calculate your agent hey i count it more so as close one revenue that is literally our our very top line agent roi across the board across all these agents is ROI, like true ROI and revenue.

47:47Dylan O'Driscoll:There's two things. It is very easy to attribute revenue to each agent. It's very simple.

47:51Jason Lemkin:Yeah, it's super easy.

47:53Dylan O'Driscoll:In fact, there's rarely even a multi-touch issue at the agentic level. There may be multi-touch at a meta-marketing level. It's very easy. Which agent interacted with which lead and did that lead close? And then we attribute revenue to them. That's the main way we measure ROI. The reality is, having said that, it's not why we started. We started because we had people that didn't want to do these jobs. And we said, can we replace a six-figure hire with a five-figure agent? So the truth is, even if these agents performed a little bit worse than they did, they would still be ROI positive on that goal, right?

48:31Dylan O'Driscoll:Our goal was basically to achieve the same amount of revenue with half the humans and the agents. That was the way we initially measured ROI. And honestly, you need to deliver. The one thing I'll say to folks in general, if they're scratching their heads and why is it so hard? I can tell you some of the products that we use, most of the ones we use, they have infinite demand. Like Monaco, we just rolled it out for Outbound that we talked about. They're booked for two months, including weekends for demos. Okay. There is one called Basis, which is an agentic product for accounting yesterday. I don't know the team, but they just raised it a billion yesterday.

49:10Dylan O'Driscoll:And they said in their header, one of the challenges is like the demand is simply overwhelming. Like they can't serve the demand. Now, some of that is because you have to train these agents and you have to onboard them and you can't dump it on the customer. So there's a reason for it. But that's how we measure ROI. But if you're a vendor, if you're working a startup, your ROI needs to be massive in this world. You're going to be slaughtered by folks that deliver like a six-figure meeting on day one, like Monaco did, right? or take over all of like two people did for like each of Artisan and Qualified.

49:40Dylan O'Driscoll:They replaced like two people each, right? That's high ROI. Mediocre ROI is dead. It's just dead. Products that just give you productivity bounces, no one's gonna buy that stuff today. So that's why I challenge folks out there, if you're stalled out, if your business is struggling, if people aren't lining up out the door to buy your agent, your agent is not good enough. anyone that has this massive ROI, they cannot service the demand. They literally cannot service the demand, at least not all the demand. And in fact, what a lot of the vendors that we highlight here, if nothing else, they ruthlessly screen out prospects that are not a good ICP fit because they don't even want to waste their time, anybody's time.

50:24Dylan O'Driscoll:They don't want them to churn. They don't want them to bounce. If you don't have enough data, if you're too small, if you're the wrong org, some of the folks we talked about, it frustrates people. We get emails all the time. Hey, can you get me a meeting with this vendor? I mean, we can, we will, but sometimes they're making the right decision. They're so overwhelmed with demand. They've got to focus on their core ICB. So that should be you. I know it's tough to hear, but it should be you. And if it is, if you have this agent where the ROI is so insane, you can generate new business for them the first day or the first week, or you can replace multiple humans with an agent reliably in today's world right now, this may not last in today's world, you will have demand out the door.

51:06Dylan O'Driscoll:Out the door. And if you're not, don't delude yourself that your AI is good enough. It is not.

51:14Jason Lemkin:Okay, I'll try and hit one or two last questions. Another question from the chat was, what's preventing you guys from letting the agents do more of the work, i.e. emailing on your behalf, updating LinkedIn, letting it do the LinkedIn ads, etc., since it's roasting you on that? I'll give you my quick take, is it can't do it. I would let it do it if it could. These agents can't do that. I have not seen an agent successfully do email marketing at scale. The moment I find one, I'm using it that actually works. I've not found one that actually works. Like, not just writing all of these, just write email copy.

51:55Jason Lemkin:They don't actually send it to the right context at the right time. They just don't do it.

52:01Dylan O'Driscoll:It'll come. Listen, some folks are going to challenge us and say, hey, my startup does it. Listen, we look at everything that's out there. The reality is, you know, marketing is behind sales. It's just the reality. Honestly, if you squint at the apps we use, our stack, half of them really are marketing automation, but for sales. Go back to the old days. Sales Loft, Outreach, companies like this, they are marketing tools just designed for the sales team instead of the marketer, right? These are just those tools on steroids with AI. They're just ahead. It is embarrassing that we do not have a fully automated HubSpot slash Marketo today.

52:36Dylan O'Driscoll:There's no excuse. It's frigging 2026. Like, and marketing actually is in some ways easier to solve than sales, right? Instead, we're living, we're living in the past. And even I get, I get folks reach out to me and what they're doing in marketing is very narrow. Like I can automate a little piece of your LinkedIn ad and maybe we'll add that, right? We haven't historically done that, but I don't need a, I don't need a landing page, right? or like a little optimize my Instagram. I need a, that's why we built our own VP of marketing. I wish we hadn't. So we are all over this. I hope that in the back half of this year, when we do these AI lives, it's actually all about marketing.

53:12Dylan O'Driscoll:That's what I'm optimistic about, but we don't need any, like, we need the kind of ROI and marketing that we see in sales. Otherwise it's just, it's not worth it. They're not better enough, right? But we would love to, we would love to this. And there's no reason it can't be automated with AI. There's no reason. There's no reason that you cannot ship better emails than a human can create. There's no reason AI can't take your past campaigns and update them with new visuals, new video, new content, and send them out. There's no reason AI can't segment your base better than a human can segment your base.

53:43Dylan O'Driscoll:There's just no excuse. There's no excuse to not run programmatic advertising for B2B, not for B2C, without you having to do anything. That all should be doable today. And people are going to say, we do it, we do it. We'll keep looking, friends. but if you can do all of this then like do what these leaders have set it all up for us on their own and show us that it works and we'll we'll be on your home page but it's got to do all of it i don't need a landing page or an infographic it's not enough it's not enough i know there's

54:12Jason Lemkin:other questions in the chat we'll do this we're trying to do these every other week in the meantime we are i would i don't know something like 70-ish days away from sass reangel so we'll hopefully see you guys there. We will talk a lot more about our agents there. We've got some of the best of breed AI native apps coming. Their CEOs are coming to speak. So it'll be a lot we're doing to play.

54:36Dylan O'Driscoll:They'll have everyone there to teach you how to do this stuff, too. Yes, for real. I love the CEOs of Replit and Lovable and the CEO of Vercel and all these great people and CTO of Databricks. It's all great, but we'll have people hands-on showing you how to do these agents, answering your questions. You can pepper them until they fall down exhausted because that, in fact, our whole first day is deploy. And it's, I mean, there'll be all the, but the whole point of the first day is to help you deploy these agents yourself if you have it or to fix your issues. That's the whole point. So it'll be great.

55:06Dylan O'Driscoll:See you guys in there.

55:07Jason Lemkin:We'll go deeper there. And then, yeah, we'll see you on here next time. And thanks everybody for joining.

55:13Dylan O'Driscoll:Thanks, Amelia.

55:14Jason Lemkin:Thanks, everyone.

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