He Lost $50 Million In Real Estate Then Got Rich Again (With Rod Khleif)

20:06Rod Khleif:Focus is power, right? You know, and, you know, the most successful people on the planet have the highest degree of focus. Look at Elon, you know, Jeff Bezos. I mean, incredible focus. And the problem is whatever you focus on gets larger, both positive or negative. You know, I'll get people call me and say, how do I get out of the student loan debt? And I'm like, well, they should to see you for that, I guess. But, but, but, uh, you know, I'm like, well, wrong question. How do you make so much money? The debt's irrelevant is the question I want you to be asking me, you know, because what you focus on grows.

20:35Rod Khleif:You know, they asked mother Teresa if she was anti-war, she said, no, I'm pro-peace. I mean, you get it. You get the, you get the message here. You know, I, um, I, uh, um, I, my podcast, I think we're over 30 million downloads. We're around there somewhere. And I listened to two podcasts. I listened to Joe Rogan and I listened to Tim ferris i try to get both sides of the aisle and the reason i bring that up is i think they get 30 million a week but but anyway you know i try to get both sides of the aisle and and on the side that i'm not on which is tim ferris's i love his podcast because he interviews the best of the best in the world like the best athletes michael phelps the swimmer nfl nba players billionaires like ray dalio heads of the biggest companies of the world like zuckerberg uh actors hugh nor hugh norton uh Hugh Jackman, Ed Norton, you know, big actors, Arnold, and he deconstructs their success.

21:23Rod Khleif:And it's fascinating conversation, you know, how they became successful. And I started to hear a pattern. The pattern was they all meditate, like 85 % of them meditate. We did the math on it was 85%. What does meditation enhance? Focus, right? So I thought that was, that was fascinating. So pay attention to what you're focused on is another tip. Focus right now in this day and age, especially with cell phones and social media and all that stuff. Oh, my God. It's just a rare commodity for most people. And I think it's one of those things that if you can learn how to focus, it'll absolutely change your life.

21:54Rod Khleif:I don't know about you, but my dumb ass will be sitting here watching Netflix, scrolling through social media, which kills your freaking focus, right? It tears it up. It does. And so you got to be really careful. I'm really glad you brought that up because you're making these micro decisions and your brain just can't focus after that. Exactly. You're trying to focus on 10 different things. And I think that's one of the most powerful things to exercise even now is just learning how to do that. So we got to this point in time where you decided, okay, I'm going to restart this. I'm going to get this going again.

22:22What did you do? How did you get started?

22:23Rod Khleif:Well, I started with the goals. Then I made a decision. All right, get up off your pity party and go make something happen. Then I took the first step. I actually built another company at that time. But then I paid attention to my focus. I got in the right rooms. I got around the right people. And I played to my strengths. That's another really important piece. don't try to maximize your weaknesses your strengths are your greatest assets you know um and and you know people will try to maximize their weaknesses but when you're playing your strengths not only are you loving what you do because you're you're in your power you're doing what you're really good at and i would tell you play to your own strengths and then hire a line or partner for your weaknesses okay because uh hire a line or partner for weaknesses because Because like in my business, in the commercial multifamily world, it's a team sport.

23:12Rod Khleif:You're not going to do it by yourself. I mean, I bought 2 ,000 houses mostly by myself, but I wouldn't buy a 100-unit apartment complex by myself. You need the numbers. You need the strength. You need the net worth. You need liquidity requirements. You need experience. And the best partnerships I see, and I've had, you know, I don't know how many episodes I'm at now, well over 1 ,200, 1 ,300. and I've had some of the best operators in the world sitting in this couch telling me, you know, what they did. And some of the best partnerships I see are an analytical person, like yourself, with an outgoing person.

23:43Rod Khleif:Now you become outgoing too, you're an anomaly, but I will tell you, but typically that's a match made in heaven. You know, I'm the mouthpiece, obviously, and my partner with very analytical people, CPAs and things like that. But I play to my strengths because they're my greatest assets. And so, you know, and when I'm playing to my strengths, I'm passionate about it because I'm loving what I'm doing. And passions require to influence people, right? So if you're going to start something, play to your strengths, hire a line or partner for your weaknesses, and you're off to the freaking races because you're going to love what you're doing.

24:16Rod Khleif:You're going to be passionate. So that would be the, and that passionate breeds innovation or breeds creativity. And when you have a bump in the road, it's not as big a deal because you're loving what you're doing, right? Right. Exactly. And that's the biggest key, I think. So we have a lot of folks who are very interested in real estate investing on this podcast that listen to the show. And I think this is going to be something where they would love to even hear from you. If someone out there right now is interested in investing in multifamily, where would you tell them to get started? The first thing is competence.

24:47Rod Khleif:You've got to build your competence. And so whatever it is, whatever side hustle you decide to do, if it's real estate, come see me. You'll leave juiced out of your skin. Because I spend time on mindset and psychology. My students, like I said, own about 300 ,000 units, which is more than every one of my competitors combined. And it's because they actually do it. Because I'm kicking them in the butt and teaching them how to focus on what they want. And so it's very, very successful. But the key is it starts with competence. You've got to learn what it is you want to do. So I think there's going to be incredible opportunity to buy businesses.

25:23Rod Khleif:I was telling you offline that I'm going to start teaching how to buy businesses because I've had so many myself. And there's 10 ,000 people a day turning 65 in this country. Senior housing, I'm into senior housing now. I bought my first assisted living facility. My students own, I don't know, dozens of assisted living facilities and I'm getting going in it as well. And so there's a lot of opportunity there. There's opportunity to buy businesses because those people turning 65, 10 ,000 a day for a decade, I mean, they have businesses that they're going to want to sell. And so, you know, there's a lot of opportunity to buy those nothing down.

25:54Rod Khleif:So I'm excited about getting into that and teaching it because I love it. I love entrepreneurship. But you've got to decide on your vehicle. So if it's buying businesses, if it's real estate, whatever it is, if it's stock market trading, you better go learn it, right? You need to go study it and learn it. And I'll tell you, if you're in one of these businesses or if you're one of these jobs that could go away, you better not wait. You better get going. Don't wait for the freaking shoe to drop. I know you think it may not happen, but it's going to happen. I mean, look at Amazon and Meta. They've already laid off tens of thousands of people.

26:24Rod Khleif:It's going down to the rank and file soon. So you want to be ahead of it. Pick your side house. So think what you might enjoy doing. Go learn it. And there's tons of money looking to invest. My students have bought, like I said, 300 ,000 units plus all these other asset classes, senior housing, student housing, mobile home parts, you name it, assisted living, I'm sorry, industrial flex space, you name it. And very few of them use their own money. They raise the money for these deals. And you can do the same thing. You just told me yourself when I interviewed you, you did stuff where you didn't put money in.

26:56Rod Khleif:You only had 20 % of the deal, but who cares? You're off to the races when you get that going. It's the same way in these big apartment complexes. You raise the money for these deals, but you got to get up to speed. So that's the first piece is the competence. Become competent because then you'll be confident and you'll be able to influence people. and if someone is struggling they're sitting here saying okay you know i want to get started but i don't know which direction to go i don't know what part of real estate or buying a business or whatever else is there a way that you think about that do you does market conditions matter does it matter what the market's giving you it's a fantastic time to buy right now right now it's harder to raise money right now because investors are scared you know but you know if if i promise you we've got a network and if you're and if you're competent and you're and you then you become confident and then you become congruent in your message, you'll be able to find money.

27:43Rod Khleif:I mean, again, my students are doing it every day. It's almost a closing almost every day in my Facebook group for my warriors, my coaching students. Literally almost every day, there's a closing. So they're raising money for these deals and they're buying these deals. And like I just said, there's some incredible opportunity right now. But you got to push past the fear. There's a lot of fear right now. And you're basically becoming a contrarian investor is what it's cult. And that's what Warren Buffett's famous quote is about is, you know, be greedy when others are fearful. And there's a lot of fear right now.

28:13Rod Khleif:That's the best time to do this. That's, and, and, and, you know, and again, God help you. If you're in one of these jobs, it's going to be gone. Cause there's a ton of them there. I mean, basically Elon, I listened to Joe Rogan, like I said, in his last interview with Elon, Elon said that these, those jobs, any job in front of a computer is going to be gone. I think his quote was lightning fast. Right. Yeah. That's sobering. Yep. Most people got to go do something else. Maybe they learn AI. Maybe I don't, you know, but even doctors, surgeons are going to be robotic and they're rolling out these robots any day too.

28:44Rod Khleif:I mean, it's going to be, we're in a weird, we're in a, we're in a very crazy world right now. It's increasing the importance of asset ownership. It's increasing, you know, you really have to be an owner. Yeah. Real estate. You know, I, we were talking about nest eggs when I was interviewing you and, and, you know, I'm in gold, thank God, because it's gone through the freaking roof, gold and silver. but that's a tangible hard asset. Real estate, tangible hard asset. Business. See, even with the interest rates, the beautiful thing about real estate is once you buy it, your debt's locked for the most part.

29:16Rod Khleif:Now, your rate could go up if you do adjustable, which I don't recommend you do, but the amount of the debt's not going to go up, but inflation is not going away. I'm single and I never used to go to the grocery store and I go there and I'm like, $150 for that? Are you freaking kidding me? Or$100 to fill my car up? I don't know how some people do it. But see, the nice thing about real estate is inflation also impacts rents. So rents go up. And the way commercial real estate is valued, it's based on a multiple of the net income. So an increase in the net income is an exponential increase to the value.

29:50Rod Khleif:I'll give you an example of this. I have a 296-unit asset in San Antonio as well. and we had a towing company paint numbers on the parking spaces. And then we told the tenants, hey, you can have your own parking space right in front of your unit. It's 25 bucks a month. First come, first serve. We had a hundred people take it. Now here's the math. I get hate on this all the time. You can't do math. Well, here's the math. You basically, you annualize that number. So 25 times 100 is$2 ,500 or$30 ,000 a year. Okay. At that time, that property was valued at a 4 % capitalization rate, which is one of the valuation methods for commercial real estate.

30:30Rod Khleif:And so you divide that 30 ,000 by 4%, do the math on that. That was a$750 ,000 increase in value for some freaking paint and we didn't even pay for it. Okay. Now that's an extreme example, but that's actually it's not that extreme. We actually found pets in that property and there were about 50, 60 people with pets and that was about a$500 ,000 or$600 ,000 increase in value because we charged them a$25 pet fee. So that's why I love my business because in the single family world, you can only increase values based on comparable sales. And you have no control over comparable sales, right? In my world, commercial real estate, value is based on a multiple of the net income.

31:09Rod Khleif:And you can force appreciation through your efforts. And it's very exciting. I'll give you one more. This is an extreme example. I had 101 unit in Dayton, Ohio, a wealthy suburb of Dayton called Beaver Creek, got destroyed by a tornado. I mean, completely destroyed. All 101 families had to move. Two people had to have surgery. Thank God no kids got hurt. Nobody died. But I was there the next day. And there was a woman pulling stuff out of her unit. Everybody had to leave. The water was off. Power was off. She was pulling her clothes out, loading her car. But I said, were you here when it happened?

31:38Rod Khleif:And she said, yeah, I was sleeping. My son was up in his bedroom. And thank God his phone went off because by the time he came downstairs, his bedroom was gone. I look up, all you see is a tub. Everything was gone. But I digress. I digress for a minute. But the story there is we rebuilt it and we got$600 to$650 rent bumps, okay? That was a$10 to$12 million increase in value for 101 units. Wow. That's why I love my business, okay? Yeah. So, yeah, anyway. So when you look at this, like you're thinking through, this is a big debate a lot of people have is they have the cash flow versus appreciation debate.

32:14Rod Khleif:Oh, no, I'll kick ass off. I'm sorry. I'd love to hear it. I will obliterate that argument. It's all about cash flow. Okay. Like I told you, I can buy a property that was 43 million it sold for for 28. I'm not interested until it gets down to 24 because it's all about cash flow. You will live or die by cash flow. I wrote a bestselling book called How to Create Lifetime Cashflow to Multifamily Properties. The reason I bring that up is the subtitle is called The New Rules of Real Estate Investing. Okay. And the new rules are, it's all about cashflow. Don't tell me what you bought it for a year, what they sold it for 10 years ago, five years ago, three years ago.

32:48Rod Khleif:It doesn't matter. Right. What are the numbers right now? Is it going to cashflow? It's everything. And I 100 % agree with you. And that's why I think that for most people, if someone is looking at this and maybe they want to build a portfolio to replace first, maybe they want to replace their income. and they're thinking about cash flow and they're thinking about how can I do this? Because they want financial freedom. They want to get started by doing something like that. Is there something that you tell them to do? Do they think through, you know, what they're planning this out? Do they look at, you know, small multifamilies and kind of grow to some of these larger ones?

33:15Rod Khleif:Honestly, it's the courage muscle, candidly. Because I get people that sit in my couch here and people that have 10 ,000 units or 5 ,000 units. And I'm like, and I asked the question because I know what the answer is going to be every time. I say, if you could tell 18 year olds sell something, what would you tell them? and it's always go bigger, faster, but I want my audience to hear it from them instead of from me. You know, it's always go bigger, faster. So, you know, it's whatever you have the courage to do candidly, but the key is to get started. Okay. You know, people are like, should I wait to buy real estate?

33:45Rod Khleif:No, buy real estate and wait, but get freaking started. Right. That's the key. And are you someone who, for example, if we're looking at holding, you know, real estate for long-term, are you someone that believes in, Hey, I need to hold this asset for the long-term? I regret every deal I've ever sold. Same. You know, the ones that I don't regret are in areas that were in trouble or going declining. Okay. It's area-driven. But no, I regret every property I ever sold. I interviewed a billionaire. It was my first interview on my podcast, actually. It's kind of a funny story. I'm an hour in. His name is Albert Barris.

34:21Rod Khleif:He owns a McKinley Corporation in Ann Arbor, Michigan. He's a billionaire. Okay. And I'm an hour in, I realized I forgot to hit the record button. So that's my first interview. Yeah. Just to digress for another second. So I had a mastermind. It was probably the biggest mastermind in the world for multifamilies, about 40, 50 billion in assets in it. And we invited him to speak there. So my assistant called his assistant, Nina, and said, hey, we're going to fly him down first class. We're going to put him up to Ritz-Carlton. She's like, no, no, no, he'll take his own jet down. That's fine. It's like, yeah, baby.

34:52Rod Khleif:That's awesome. Yeah, yeah. But the reason I bring all that up is he said he called himself a real estate owner, not a real estate seller, period. And he kind of hammered home the fact that you don't want to sell. You hold this real estate, you refinance it, pull money out tax-free. It's the BRRRR method on stair rights. It's a buy, renovate, refinance, repeat method, fork. And that's my business model for commercial real estate as well. And when you've built this network of people where you had your mastermind, I know that you had for years and years, and you've built these networks of other investors out there, how important was that to build this network?

35:28And how did you do that? How did you kind of build out this network of other investors that you could partner with? Well, no, I had them on my podcast.

35:34Rod Khleif:So, you know, that was a beautiful thing about having a podcast. So I had some of the best operators on the planet on my podcast. And so I called and I said, hey, let's get together. I had 16 here at my compound in Florida. And we had, because I wanted to be around people that thought what I thought was hard was easy. And they did. And so I did it for my own benefit. And it was so amazing. I'm like, screw it, I'm going to do this. And then I got, you know, I maximized it. And we met three times a year and had, you know, had a really good time. But it just became too much work. So I let it go. But I think I'm thinking about reenacting it because I'd love to see what they think about what's happening right now.

36:07Rod Khleif:I may just do like one meeting just to pull them all together again and compare notes on the opportunity that's here right now, which is incredible. For a lot of people out there who can't find a network locally, what we tell them a lot is if you can't find a network, start your own. Start your own real estate meetup. Start your own meetup group. Yeah. Meet with two people. It'll grow and grow and just add value and then get mouthpieces like me to come talk. And, you know, the beautiful thing about starting your own is you're perceived as an authority even if you bring people in to interview, you know, because you're the one asking questions, right?

36:41Rod Khleif:which, you know, you kind of fake it till you make it kind of a thing. And you can bring in experts to talk about everything from 1031 exchanges to, you know, cost segregation to, you know, to buying real estate, to managing real estate, to name. You bring in experts to talk and once it gets big enough, but even if you just meet with a handful of people, it's incredibly powerful. If you've ever felt like your bank is working against you instead of for you, you're not alone. Between overdraft fees, monthly fees, and just trying to access your own money, it all adds up fast. That's why Chime is changing the way people think.

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41:57So you've talked about, and one of the things you're shifting to is talking a little bit more about businesses and the opportunity of buying businesses. Oh yeah.

42:03Rod Khleif:Incredible opportunity. What are some of your favorite businesses that you've owned or operated? And then kind of what are, what do you think some of the opportunities are out there for people? Oh my God, there's so many. I mean, honestly, car washes are great. Anything home service related is great. HVAC, electrical, plumbing, drywall, you know, all of that. Those businesses are roofing. Those businesses are great. You know, and of course, like I was telling you, I don't know if it was before we started interviewing. A lot of these businesses that these 65 years old, 65 year olds own have not embraced technology.

42:37Rod Khleif:They've not embraced social media. They're not marketing like they could be marketing. You know they haven't embraced AI yet. And so it's just an incredible opportunity to take a business and really turn it into something. So, you know, I think there's a lot of dirt, definitely any service-based business. I think any automotive-related business is great. I was interviewed a guy that bought five automotive repair shops and killed it. And he's about to, he's non-competes about to end and he's about to do it again. You know, I mean. It's lots of just you name it. I mean, you name it. I don't care what it is.

43:11Rod Khleif:There's just a tremendous amount of businesses are going to come online that these guys want to sell, that these 65-year-olds that want to, you know, sail off into the sunset and they can't until they sell their business. And so that's why, you know, I really believe there's an incredible opportunity to buy these things, nothing down and just have, you know, because all they want is they want cash flow. They're not really interested in the big hit in most cases, because if you're a retiree, you're not going to take your hard-earned money from your business that you've had for years and invest in a high-risk investment.

43:40Rod Khleif:No, no. It's going into the bank at whatever it is, 3 % interest. And if you can do the math and pay somebody more than that, secured by the business that they understand, that they're comfortable with, that if they had to step back in, they could. They don't want to, but they could. Yeah, I think you could do that all day long. I know you could do that all day long. And so the incredible opportunity there, incredible opportunity in the multifamily space and really commercial real estate in general is a lot of opportunity right now. I've never seen so much opportunity. And I think the skills translate really well because I noticed when I bought my businesses and the deal structure, the way that you could look at some of these is you could sell or finance buying a business.

44:19You could find someone out there who maybe that's their retirement plan is they want to sell their business and then you are going to make payments to them over that time frame. You could do an SBA loan and put 10 % down, 90 % loan.

44:29Rod Khleif:Sure, sure. And you could raise that 10%. Exactly. I mean, there's so many ways to do these things without any of your own money. Exactly. Again, but it starts with the education. So decide what your vehicle is going to be. Go learn it and start now at night. Go learn it right now. Yeah, because the opportunity is here. It's upon us. And that's the big key is if you look at Rod's story, the biggest thing is his mindset is a huge, huge piece of this. His personal education. 80 % to 90 % of it. Exactly. It's the technical stuff I talk about on my podcast you talk about on your show is 10 % of it.

44:59Rod Khleif:You actually have to do it. My most successful students aren't the smartest. They're not the ones that have the most money. They're not the ones that are the most educated. And they're not the ones that live in the biggest cities. They're the ones that just go freaking do it. They just take massive action. Yeah, they bloody their nose on occasion. I pick them back up and help them keep going. But those are my most successful students by far. You know, many people have a story that holds them back. like the limiting beliefs I was just telling you about. And the students, my successful students are the ones that change the story and just then just go do it.

45:29I love that. And I think that's the big thing is taking that action and just kind of, it compounds over time. I mean, the more action you take, it's going to compound for you over time. So, Rob, I'm going to shift gears here. I'm going to ask you a bunch of questions that we ask a lot of our guests. And we can do these rapid fire. You can expand on them as much as you want. So what is the best finance tip that you've ever put into practice?

45:46Rod Khleif:Just OPM, other people's money. I mean, you know, there's so much money that's got crushed in the stock market. We won't even talk about Bitcoin. And so there's just a lot of money looking for a more safe, secure, consistent cashflow and return, which is what real estate provides, which is what some businesses provide. That's my best finance tip is you can go raise the money and go do these deals. You don't have to have your own money. I mean, I know it sounds like hyperbole, real estate guru BS, no money down deals, but that's just reality. That's, you know, these big apartment complexes, office buildings, retail, strip centers, shopping centers, they're bought with other people's money.

46:24Rod Khleif:These operators come in, they put them together and they do it. What is the best book that you have read maybe in the last year? It doesn't have to be real estate related. It doesn't be finance related. Is there a book that kind of changed your life and your personal growth? So my love language is gifts. Okay. Okay. So my students get lots of books from me. Okay. Now, obviously, think and grow rich. When I tell you I've given away over 10 ,000 copies, I'm not exaggerating. Okay. Because everybody in my life events got one, Think and Grow Rich. It's a book you should read three times a year. It's the precursor foundation to all self-actualization.

46:55Rod Khleif:But my students get Gary Keller's One Thing, fantastic book. I had the author, co-author, Jay Papasan on my show. Hal Elrod's Miracle Morning, about what you do every morning to get going. I've been blessed to have him on my show. The Five Love Languages. I mean, I had that author on my show as well. I'm thinking of books I've had on my show here. But if you love anybody, you should know how they feel loved the most, the slight edge about those decisions you make that either traject your life up or down. They're not a big deal that day, but they're how your life projects either up or down. And so there's some.

47:36Rod Khleif:There you go. That's perfect. That's perfect. I could keep going. I wish you - You saw my library here. Yes, exactly. I've got a few books. And I wish that I knew you loved Napoleon Hill that much because I bought a used Thinking Grow Rich copy. And when I bought it, I actually got it on Thrickbooks.com. Wow. And it came in the mail. And I opened it up. And the last page, it was this torn up book. It's just an old copy. The last page, he wrote a letter to this woman. And it says, this book is for you. And it had Napoleon Hill's autograph on there. And then it said to this specific woman. You got a book with his autograph?

48:06Rod Khleif:With his autograph on there. Holy crap, dude. I would have brought it with me if I knew you would have been. Wow. Wow. That's amazing. It was a$3 book. I think somebody just didn't notice what it was. How cool is that? Which is really cool. So it is one next time. But I've given away 10 ,000 copies. Wow. I'm not kidding. Yeah. That is incredible. So yes, I like that book. What is the number one thing you're planning on doing to change your finances long term? Now, I know you're in this spot where you are - Yeah, I'm reinventing myself because a lot of people are afraid, so they're not really doing coaching as much.

48:34Rod Khleif:My coaching program, again, is bigger than anybody else combined. But I'm reinventing myself and I love businesses. So I'm thinking about teaching how to buy businesses because that opportunity is there, you know. But now, you know, I mean, I'm set financially. I mean, I'm good. But, you know, I will tell you, I'm looking at life more of a lifestyle. I'm 66, you know, and I'm looking at life more of a lifestyle filter rather than, you know, needing to kill it. I've had the Lamborghini and the Rolls Royce and the Bentley and all that stupid shit. And I have millions of dollars worth of watches.

49:09Rod Khleif:And that's still my vice. That's my last remaining vice. But, you know, I'm not about things anymore. I'm about experiences. I love that. The last one is my favorite one. We ask every guest this. What does wealth mean to you? Wealth means, I have a sign right there that says, God's wealth flows through me in avalanches of abundance. Thank you, God. I don't know if you can see where you're at. And those avalanches of abundance are, of course, financial as well, but they're relationships. They're deep relationships of people I love. They're, you know, wealth is health. Health is the biggest wealth, okay?

49:43Rod Khleif:Because if you lose your health, you lose everything. So I don't know if you saw my exercise room. I mean, it's, you know, I take health very, very, very seriously. So wealth is health. Wealth is relationships. Wealth is financial. and candidly, wealth is your ability to look in the mirror and really see who you are as well, in my opinion. I love that answer. And actually the biggest answer for wealth, I'm going to tell a story. So when I lived in Denver, this is going to take a couple minutes. We got a couple minutes? Absolutely. It's a really good answer to your question. So when I lived in Denver, I knew I always wanted to live on the beach, on the beach in Denver, but I would visualize the palm trees and the sand and the surf.

50:24Rod Khleif:And 20 years later, I built what's now about a$10 million mansion on the beach. I mean, I owned the beach on one side, had my boats on the backside. It's called a Gulf to Bay. It's literally right across the bay from where we are. Okay. And on Casey Key. And it was unthinkable when I was 18, but I made it happen. I manifested it. I mean, just to describe this place, I had a big spiral staircase up the middle. I had a waterfall from the second, giant waterfall. I'm second floor balcony to the pool. Pool was in magazines. It was really cool. A aquarium built around the staircase that cost me almost$200 ,000.

50:53Rod Khleif:So this gives you an idea of the house. two months after I moved in, I'm floating in the pool at night. It's changing colors. It's got fiber optic lighting. And I'm looking up at this testament to my ego, which is really what it was. It was to prove the freaking world. I was good enough. I mean, if that didn't do it, forget it. My family's inside sleeping. I had the Maserati and the Mercedes and all the stupid shit I thought was important. And so I worked for that for 20 years. Two months after I moved in, I'm looking up at this thing and I got depressed. I don't mean a little depressed. I mean, I got really depressed.

51:21Rod Khleif:I'm like, what is going on? How can I be depressed? I've just achieved success like times 10 ,000. What was happening? There were three things happening. The first thing is, I didn't know what I was going to do next. When you achieve a big goal, you better have other goals lined up behind it. Like the good book says, without a vision, the people perish. I didn't have a vision for the future. So that was number one. The second thing was, happiness comes from progress and growth. It never comes from the goals. They say the happiest days of a boat owner's life of the day they buy the boat and the day they sell the boat, right?

51:51Rod Khleif:You need the goals to create that burning desire and that hunger that Napoleon Hill talks about in his book, but it's not about the goals. Happiness comes from progress and growth. And I didn't know how I was going to progress and growth after that. But the biggest thing was I was totally focused on me. Rod, rod, rod, show the world I matter, blah, blah, blah, vomit. And that's the year I saw Tony Robbins for the first time. I called my brother and I knew I needed to do something because I mean, I was in a bad place. and so we went and saw him in Fort Lauderdale and saw that he fed families for the holidays I'm like what a concept do something for someone else I'm embarrassed to sad to be 40 to get that memo this 26 years ago so I called my brother in Denver I said bro let's feed five families so he called his church about five families that really needed help he had a lot of fun buying the food because I was going up there for Thanksgiving so we bought Thanksgiving meals frozen turkeys and toys for the kids if we knew they had them third family changed my life man I we go up to this shack and it was a shack and there were, there was a Hispanic woman with five kids.

52:48Rod Khleif:It wasn't even a one bedroom. It was like a studio. It was a piece of crap. It's in there with five kids. She comes out, she sees all this stuff on the porch. She starts crying. Her kids come out to the older ones started crying. I started crying and I was hooked and please don't leave me. This is not ego. There's a real message in this. So if you're listening, don't, don't tune this out. This is if you want financial success, stay with me. Um, in the last 26 years, I've fed somewhere between 150 ,000 and 160 ,000 children here in the Sarasota, Brankton area for the holidays. I provided tens of thousands of backpacks filled with school supplies to local kids.

53:20Rod Khleif:Don't even have basic supplies for school. Don't get me started on that. I provided tens of thousands of teddy bears to the local police departments for officers to keep in their vehicles. They encounter a child that's been in a traumatic situation. Now, the reason I bring this up is wealth is not just financial. Okay. I get people in my chair here that have incredible financial financial success, but they're not fulfilled. Tony Robbins calls it the science of achievement versus the art of fulfillment. Achievement's a science, but fulfillment's an art. You got to figure out what juices you. For me, it's kids and also the elderly.

53:53Rod Khleif:Maybe for you, it's animals. Maybe it's the environment. Whatever it is, give back right now. And don't say, well, you had money. That's why you gave back. You want the money, give back because you get the money. That's the way God works. You get it faster. And we've been taught to achieve to be happy. We shouldn't be happy until we've achieved in this country. I want to tell you, when you give back, you're happily achieving and that is wealth. Absolutely. Wealth is so much further than just money. And I think that's perfect to kind of wrap up. Sorry about the long answer. No, I love it. That was perfect.

54:21So Rod, well, thank you so much for coming on here. This has been absolutely fantastic. Where can people find out more about you and everything else you've got going on?

54:27Rod Khleif:Rodslinks.com is all my stuff is there. My bootcamp site is there. There's a community there that's free with all kinds of free resources. So Rodslinks.com. There's also a goal setting workshop there. If you're not interested in real estate, go do the goal setting. People spend more time planning a freaking birthday party than they do designing their lives. Go do the goal setting. It's an hour. Have your kid do it if they're over 10 years old. Have your spouse do it. Design your life. That's designing your life. So it's at the bottom. My goal setting workshop, there's a guide you can download.

54:55Rod Khleif:I'm not going to try to sell you anything. Just go do the goal setting, but Rod's links. And if you're driving, text LINKS to 72345. LINKS to 72345. Awesome. We'll link all that up down below in the show notes. Rod, thank you so much for coming on here.

55:37APR with a firm. Terms apply.