Is Reddit Still a Buy? Democratic Strategy and Rethinking Financial Advisors

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2:07Scott Galloway:Welcome to Office Hours of Prop G. This is the part of the show where we answer your questions about business, big tech, entrepreneurship, and whatever else is on your mind. If you'd like to submit a question for next time, you can send a voice recording to officehoursofpropgmedia.com. Again, that's officehoursofpropgmedia.com. or post your question on the Scott Galloway subreddit and we just might feature it in our next episode. First question. Our first question comes from communication number 3650 on Reddit. They say, I'm curious what Scott's thoughts are on Reddit as an investment going forward and its price action.

2:35Scott Galloway:Also, its price forecast and if he's still invested. Yeah, I still own shares in Reddit. I think Reddit is a phenomena. I think they do a pretty good job. I have mixed feelings on Reddit and Discord as unfortunately, I think a lot of young men are deciding they don't need to go out and make friends that they just spend time on Reddit and Discord. But generally speaking, as a consumer offering, I think Reddit is incredible. They've traded roughly between$80 and$280 over the past year, showing pretty serious volatility for a newer tech social IPO. The current price at the time of recording is$180.

3:06Scott Galloway:This was my big tech stock pick for 2024. I said at 34 bucks a share, and granted, most people didn't have access to that. I thought it was the most underpriced IPO of that year, and we got that one right. The stock now trades at a pretty elevated P.E., and that is 100 to 120 times earnings, well above the broader market, signaling a lot of growth expectations are priced in. So in some—I'm not a seller here, but I'm not a buyer. And the reason I'm not a seller is because I like the company, and I've—essentially, the way I have always made money, or the way I've made the most money, is not trading, but it's buying stuff and holding onto it for years.

3:44Scott Galloway:I've had big tech stock pick I lost almost all my money in 2008 and I took the remaining money I had and I doubled down on two or three big tech companies and they're up between 20 and 50x by the way the third company I bought was Netflix it's up this is the good news I bought a 12 bucks a share the bad news is it's at I sold it at 10 bucks a share to take the tax loss and never bought back in, and I think it's up 110x since then. So I'd be doing this podcast live from a Starlink link on my G650 had I held onto my Netflix stock. But no harm, no foul, other than I would like to invent a time machine, put me in it, go back such that I could murder me and then kill myself.

4:24Scott Galloway:But anyways, a little bit of trauma, a little bit of trauma. But Reddit right now is what I would call, I don't want to say fully valued because it's an incredible company and appears to be getting a lot of momentum. And if you compare it to other social media platforms, it doesn't look outrageously priced as a multiple on revenues relative to its growth. Having said that, I have trouble buying into stocks after they're up five or 600 % since the IPO. But again, I'm not a seller. I'm not a buyer here. What do they have? They have hundreds of millions of weekly active users, double-digit revenue growth since post-IPO, improving margins.

5:01Scott Galloway:The thing that's probably most exciting is that they entered into a licensing agreement, I believe, with OpenAI to sell their data for input into these LLMs, whether that lasts or not, because supposedly LLMs can now synthetically create their own data, which I thought was kind of interesting. But the bull case is that Reddit has hundreds of millions of highly unintentional users and is still under-monetized relative to time spent. So it's ARPU or average revenue per user is nowhere near the other platforms, which is bad news, but it's also good news, meaning there's a lot of opportunity. The bear case simply is valuation.

5:38Scott Galloway:The stock trades at a premium multiple versus traditional media and even some social peers, which means a lot of future growth is already priced in. The consensus average is 250 bucks. The top end of that is 325 and the low forecasts are about 150 bucks. Overall rating consensus is a moderate buy, more buys than hold and a few sells. In some, like I said, I'm not a buyer here, but I'm also not a seller and I own shares, which I guess technically means every day you decide to buy it because you could sell it. Well, mind blown. Question number two. All right. Question number two comes from Radiative Collapse.

6:15Scott Galloway:Radiative Collapse? Wow. When do these people get these things? Is there like a name generator on Reddit? They say, hi, Scott, great work you and your team do every week. Thank you, mostly the team. In your chats with Jessica Tarlov, you've led on that you're getting more into politics and specifically into supporting candidates that will bring the Democratic Party into sync with what the country actually needs in these fraught times. My question is, in your engagement with political players, do you get a sense of where the Dem Party is on strategy in midterms 2028 and beyond? Thanks again, and I look forward to your comments.

6:42Scott Galloway:So I'm incredibly disappointed in Democratic leadership, specifically Leader Schumer, or Senate Minority Leader Schumer. Even most recently around ICE, he said there needs to be restraint and restriction, like a bunch of fucking blah, blah. His leadership was epitomized by, I sent a strongly worded letter to the president. Well, that's going to do a lot, Chuck. Thanks for that. I just think he's too old. I think he's too, I don't think he has the weapons at his disposal for change. I think some of the younger Dems, whether it's Tallarico or Crockett or AOC, while they're probably a little bit further left than I am, I find that they're stars, unafraid, and know how to weaponize the weapons of choice and are just, quite frankly, clear blue flame thinkers.

7:29Scott Galloway:And I think, for God's sakes, enough of the golden girls and the walking dead. It's time for a new generation of Dem leadership. I am consistently inspired when I speak to Democratic senators. Senator Murphy, Senator Booker, Senators Kelly. I supported Senator Bennett for president. I think he is incredibly smart, moderate. I think we have an amazing bench. Some of the governors, Governor Shapiro feels like he was built in a factory of lesser presidential candidates or parts from lesser presidential candidates. He is very good. I'm an enormous fan of Governor Newsom. I was at Davos and I walked down into the main Congress Hall and there was like this enormous crowd asking what felt like Adele or Lady Gaga or Taylor Swift for autographs.

8:21Scott Galloway:And it was this big, tall, handsome guy with great hair. And I immediately recognized it was the governor. The guy literally walked around Davos as if he was going to be the next president. And he just sort of felt and looked that way. And it was I compared and contrast it with, I saw Lindsey Graham walking around desperately looking for someone to talk to and no one gave a shit about him or that he was there. So I think Governor Newsom and for all the shit he gets about California, the reality is as governor or president of California, he's overtaking Japan as the largest economy in the world.

8:51Scott Galloway:And all these people shitposting him are shitposting him from their computers in their homes in California. And the people the most options decide to live and wait for at California. Anyway, I think our bench is really strong. Governor Whitmer, I think, would be a decent VP. I think these are I think there's just I love Senator Klobuchar. I think she's incredibly smart, understands antitrust, which I think should play a huge role. Anyway, long winded way of saying I think we have a fantastic bench. I think their strategy right now is to, you know, what Sun Tzu said, when your enemy is making mistakes, stay out of their way.

9:25Scott Galloway:I think they're sort of staying out of the way. I think they're doing a good job highlighting how outrageous this is. I think the governor of Minnesota has done a good job. The mayor of Minneapolis has done a good job. The frustration is that, well, OK, what actual impact are they having? And the answer is little to none other than raising awareness, which hopefully builds momentum going into 2026, the midterms. And there's already evidence that Dems are beginning to win races they traditionally haven't won before. And then hopefully that carries over into 2028. But Timothy Snyder, the professor from the University of Toronto and the historian, said something really powerful.

10:02Scott Galloway:And he said, change never starts with political parties. Change starts with people and then the political parties respond. So I think I keep hoping for some sort of religious Mandela Jesus like figure to descend from the hilltop of the Democratic Party and save us all. And I shouldn't hold my breath. But I think their strategy is to highlight affordability, violation of constitutional rights and what it feels like really serious overreach of a mass police force, secret police force going into American cities and trying to convince. It's OK. The president believes that harsh activity at the border was warranted and a lot of people support him.

10:39Scott Galloway:And I think he's done a good job at the southern border. But now what he's trying to do is bring the border everywhere in the United States to justify violent, harsh reaction as if every citizen is trying to illegally enter the country. And that's just not the case. So their strategy, let them shoot. Let them continue to shoot themselves in the foot with what is a lot of people consider depraved behavior. focus on affordability, find good candidates, and wait till the election. I don't think that's, I think that's a good strategy for the midterms. I don't think that's the right strategy for now.

11:11Scott Galloway:I think we need to do more that has a more of a short-term impact because I think unfortunately between now and November, the Trump administration can do a lot of damage. Very much appreciate the question. We'll be right back after a quick break.

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14:55Scott Galloway:Welcome back. On to our final question, which comes from Derek, who emailed us.

15:24Scott Galloway:percent. What do you think about financial advisors and what would they need to do to earn their 1 % commission? God, it's just so strange that someone at 33 who's been fortunate enough to find someone to share their life with and makes$240 ,000 describes that as a modest salary. I would bet 240K puts you in the top decile. So at the age of 33, you're already in the top decile of income earning households. Now, the problem is in the Bay Area, that feels very middle class. I lived in Potrero Hill, then Inouye Valley. True story. First house I bought in 1994 was in Potrero Hill,$285 ,000. I then bought a house in Inouye Valley.

16:00Scott Galloway:I came out of the gate strong. I peaked early. I was invited to Davos in 99 and just got invited back 27 years. What have I done the last 27 years? Let me see. Dot bomb implosion, a bunch of failed businesses, a divorce. Yeah. Yeah. That's what I've done. No wonder they didn't invite me back. Anyways, I then bought a house on Dolores and 21st for$760K that ended up being the house next to where Mark Zuckerberg ultimately. I think it's worth like$10 or$11 million. I sold it a couple years later and moved to New York for$950 ,000 and thought I was a fucking real estate genius. Jesus Christ. See above.

16:34Scott Galloway:I want to find a time machine, go back and kill myself. Okay. Back to your question. So I would not hire a financial advisor at 1%. 1 % doesn't sound that bad, but 1 % compounding literally takes away a third of your returns. And when I say returns, I mean inflation-adjusted. You should be able to get 9 % in the market over the long term and paying out 1 % a year, even in down years. It just freaks your portfolio. And with AI and investment allocators or bots and even good, there's really good financial information. I think you could spend a lot of time developing a really long prompt, being very honest about your risk tolerance, what you're hoping to achieve, use different LLMs after February, of course, because you're unsubscribing in February, and then invest in low-cost diversified index and ETFs.

17:34Scott Galloway:I just think at the age of 33, you're going to wake up, you're going to be my age, 53, 61, and you're going to realize how fast time went. And if you just diversify across not only asset classes, but geographies, you're going to be just fine. So especially if you're able to put away, say you're able to put away an average of 20K a year. Okay, let's do the math here. So I'm about to blow your mind, Eric. The difference, okay, so I'm going to assume, and I don't have this right, you have a quarter of a million dollars already. You're going to be able to save, on average,$20 ,000 a year. And it sounds like you'll probably be able to save more as your income goes up.

18:19Scott Galloway:If you're 33 and for the next 30 years, and I'm going to assume you already have a quarter of a million dollars, maybe that's right or wrong. If you get 9%, which you should be able to get over the long term, that's what the markets have returned since inception. In 30 years, you're going to have$6.1 million. Now, assume you pay 1 % a year in advisory fees. In 30 years, investing and saving the exact same amount, you're going to have$4.5 million. Think about that. You're going to have 33 % more in 30 years, avoiding that 1%. So what I find advisors are really helpful for is, quite frankly, tax optimization, which is a long-winded way of saying, or a fancy way of saying, tax evasion.

19:01Scott Galloway:And if your taxes ever get complicated, I think it's worthwhile to hire a tax advisor. But paying 1 % of a year to a financial advisor who, if they're smart, is just going to put you in low-cost index funds and then sometimes puts you in their own funds, which have their own fees, which are hidden to you. Uh-uh. This is what you're going to do. So you're going to want to put that money on low-cost funds, either with Vanguard, Fidelity, Schwab, GQG funds, low-cost diversification. That's it. And my fear is the financial advisor not only takes that 6.1 and turns it into 4.5, but takes it down even lower by picking their own vertical private label funds that charge you additional fees.

19:43Scott Galloway:So, yeah, this is some work. Upload everything, your W-2s, your income, how much you're saving, your current portfolio, and start asking these LLMs, what are the lowest cost funds that can give me diversification across asset classes and geographies and go into those and pay yourself that 1%. Because keep in mind, that money adds up. It's a difference between$6.1 million when you're my age and$4.5 million. So boss, no. No to the 1%. Hell to the no to the 1%. Low cost, diversified funds. And do your own work here and pay yourself. It's worth it. Oh, and also never, ever work with anyone who offers to take you to a basketball game, a Broadway show or send you expensive gifts, because that means that that trip to the basketball game is costing you tens of thousands of dollars.

20:36Scott Galloway:Vanguard doesn't take anyone to basketball games. GQG doesn't take anyone to the theater.

20:45Scott Galloway:All right, that's all for this episode. If you'd like to submit a question, please email a voice recording to officehours at PropGmedia.com. Again, that's officehours at PropGmedia.com. Or if you prefer to ask on Reddit, just post your question on the Scott Galloway subreddit, and we just might feature it in an upcoming episode. This episode was produced by Jennifer Sanchez and Laura Janair. Kami Reek is our social producer. Brad Williams is our video editor. And Drew Burrows is our technical director. Thank you for listening to the PropG Pot from Prop G Media.

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22:54Support for the show comes from Shopify. Every worthwhile journey starts with a handful of what-ifs, but one day you'll be able to look back and realize that all those what-ifs were small steps towards turning your dream into a thriving business. Shopify can help you get there. Shopify is the commerce platform behind millions of businesses around the world and 10 % of all e-commerce in the U.S. Join them and turn those what-ifs into... With Shopify today. Sign up for your$1 per month trial today at shopify.com slash voxbusiness. Go to shopify.com slash voxbusiness. That's shopify.com slash voxbusiness.

23:36Support for the show comes from Shopify. Every worthwhile journey starts with a handful of what-ifs. But one day you'll be able to look back and realize that all those what-ifs were small steps towards turning your dream into a thriving business. Shopify can help you get there. Shopify is the commerce platform behind millions of businesses around the world and 10 % of all e-commerce in the U.S. Join them and turn those what-ifs into... With Shopify today. Sign up for your$1 per month trial today at shopify.com slash voxbusiness. Go to shopify.com slash voxbusiness. That's shopify.com slash voxbusiness.