No Mercy / No Malice: Big Tech Stock Pick of 2026 is Amazon

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1:26Check out the latest episode of A Touch More wherever you get your podcasts and on YouTube. I'm Scott Galloway, and this is No Mercy, No Malice. The most undervalued company, the Magnificent Seven, Amazon. Stock pick of 2026, Amazon, as read by George Hahn.

1:57At the end of every year, I pick a big tech stock I believe will outperform its peers in the coming year. My 2025 pick was Alphabet. I believe the market had overestimated the threats to Google's search businesses by AI and antitrust. At the time, Alphabet was trading at a P-E ratio of 17 compared to the S &P average of 24. For Alphabet, these existential threats were akin to being trapped inside a speeding car with a wasp. Potentially serious in the moment, but in hindsight, more of a nuisance. Today, Google's search share remains around 90%, and the company is integrating AI into its results.

2:42Google, not OpenAI, will likely continue to monopolize search. Speaking of monopoly, Alphabet lost its search and advertising lawsuits, but the remedy slash punishment it was given was the equivalent of me threatening again to take my son's phone away, i.e. meaningless. By the way, Alphabet is up 61 % year over year, second only to Tesla in the Magnificent Seven. Where the market overestimated Alphabet's existential threats, I believe it's underestimating Amazon's not-so-secret weapon, automation, and missing its next growth engine, retail. For more than a decade, people thought of Amazon as a cloud company with a retail unit.

3:33AWS and the ad business drove its margin expansion, while on the retail side, fulfillment and shipping costs increased faster than sales. Two years ago, Amazon began to reverse that trend. Investments in automation, primarily robotics but also AI, are beginning to deliver operational leverage. Amazon is projected to have almost 40 delivery fulfillment centers equipped with robots by the end of next year, resulting in an estimated cost savings of$4 billion per year. A Morgan Stanley report estimated that if 30 % to 40 % of Amazon's orders in the U.S. are fulfilled through its next-gen warehouses by 2030, the company could save$10 billion a year.

4:23Based on last year's financials, $10 billion in cost savings translates to an additional$170 billion in enterprise value. As the Prof G Markets team observed in our other newsletter, investors are pricing in AWS's dominance but missing the retail margin story, making Amazon one of the most underappreciated members of the Mag7. Amazon shares are trading at 34 times earnings, well below the company's five-year average of 60 times. The stock had been up around 2 % so far this year, but it popped after this week's earnings call on news that AWS revenue had beaten expectations. One of technology's tectonic unlocks has been the elevation of information, bits, over objects, atoms.

5:23Our digital lives are mostly frictionless. One-click purchasing, personalized algorithmic feeds, and swiping right put shopping, entertainment, and mating at our fingertips. But in the physical world, friction is the defining feature. To fulfill a one-click purchase, Amazon deploys armies of human workers, leveraging machines, global supply chains, and infrastructure. Five companies in the Mag-7 primarily move bits. One, Tesla, moves atoms. Straddling both worlds, Amazon is a logistics company at its core. With 40 ,000 semi-trucks, 30 ,000 vans, and 110 aircraft, equivalent to the armed forces of Austria, Denmark, or Norway, Amazon excels at moving atoms.

6:22The company delivers 60 % of prime orders on the same or next day. According to the most recent data, almost three-quarters of Americans live within one hour of an Amazon fulfillment center. Recently, I wrote that America's economy is one big bet on AI. That bet has inflated the valuations of companies that move bits and distracted attention from companies using automation to reduce friction in the physical world. Two-thirds of Amazon's revenue comes from three segments, online retail, physical stores, and fulfillment services for third-party sellers. Those business lines account for one-third of Amazon's operating expenses, $26 billion in the last quarter alone.

7:16The more it automates, the more Amazon can cut costs in its core business by reducing real-world friction. It's already happening. According to the Wall Street Journal, Amazon averaged roughly 670 employees per facility last year, the lowest number in 16 years. Meanwhile, those employees now handle 22 times as many packages on average as they did a decade ago. This week, Amazon announced plans to lay off 30 ,000 corporate employees. That 10 % reduction represents the largest cut-to-head count in the company's history, but it's a fraction of what's coming for warehouse workers. Amazon's U.S. workforce has increased three times since 2018 to almost 1.2 million 70 % of the company's employees are based in the U.S.

8:15But according to the New York Times, Amazon believes that by 2027 it can avoid hiring more than 160 ,000 workers it would otherwise need in America Ultimately, Amazon believes it can automate up to 75 % of the company's warehouse operations Consider Amazon's most recent automation milestone In June, it deployed its millionth robot worker Putting the company on pace to have more robots than humans in its warehouses by year-end I believe that, just as Mark Zuckerberg, Satya Nadella, and Sundar Pichai dream of AI replacing high-priced tech talent at Meta, Microsoft, and Alphabet, Amazon CEO Andy Jassy dreams of a robot workforce that will never unionize, get injured, demand a raise, go to the bathroom, take time off, or post about poor working conditions on social media.

9:16At Amazon's scale, it's not a robot workforce, but a robot nation One of the fears about AI is that it could build a robot army that turns on us It's here, it's Amazon, and so far, it's not looking to kill us It will replace a lot of us, though Amazon began investing in robotics a decade ago purchasing Kiva systems for$775 million. Since then, Amazon has identified six categories of automation, movement, manipulation, sorting, storage, identification, and packing. A robot called Hercules moves heavy carts, while another, Pegasus, sorts and shuttles packed orders. A robotic arm called Sparrow, designed to replace human pickers, is capable of handling 200 million different products of varying sizes and weights.

10:22A new address labeler can label 3 ,000 packages per hour. In tests, Amazon says Sequoia, an automated inventory management system, can process packages 25 % faster than its current management system at a quarter of the cost. This year, Amazon plans to spend$100 billion to capture what Jassy called a once-in-a-lifetime business opportunity, adding that the vast majority of that CapEx spend is on AI for AWS. But investments in AI are paying dividends in robotics as the technologies converge. As a Citigroup report put it, AI is a huge upgrade to robotics, allowing robots to see, move, talk, learn, and act.

11:20It's the difference between a robot program to perform a task and one capable of doing any task within its physical constraints If you've taken a Waymo, you've seen convergence firsthand The car is a robot operated by an AI driver At Amazon, the peanut butter and chocolate combo of AI and robotics shows up in three ways One, new products Amazon is testing AI-enhanced robots that can cut open boxes, unpack the contents, and sort them into the correct bins. Two, faster development. Amazon developed its newest robotic arm, BlueJ, three times faster than its predecessors by using AI to make virtual prototypes.

12:09And three, optimization. Deep Fleet uses AI to coordinate the movement of robots across Amazon's fulfillment network, improving robot fleet travel time by 10%. Unlike other jobs, loading and unloading trucks is primarily done by humans, even in the most automated warehouses. It's the same story for last-mile delivery. Amazon's goal is to deliver 500 million packages per year via drone by the end of the decade, but for now, it relies on humans to deliver more than 6 billion packages annually. This is dangerous work, akin to playing Tetris with heavy weights, often in extreme heat or freezing cold.

12:56According to BLS data, transportation and warehouse workers sustained serious injuries at twice the rate of manufacturing workers and nearly four times the rate of workers in mining, oil, and gas. Last year, Ty Brady, chief technologist at Amazon Robotics, described the tactile skills and situational awareness needed to load and unload a truck as the holy grail of robotics, adding, we aren't there yet. We is the operative word. This year, DHL ordered 1 ,000 robot truck loaders from Boston Dynamics. Through its$1 billion industrial innovation fund, Amazon invested in RightBot, a startup that designs robot truck loaders.

13:51As soon as a robot truck loader comes online, it'll connect with two other robot systems, Cardinal and Proteus, that sort packages and move them to the loading dock. When that happens, some of America's most dangerous jobs will mostly vanish. Automation represents a massive wealth transfer from Amazon's workers to its shareholders and customers. Leaked documents show the company hopes to automate away 600 ,000 jobs by 2033. An MIT study found that adding one robot to a local area reduces employment in that area by six workers. A 2019 Oxford Economics report estimated automation could displace 8.5 % of the global manufacturing workforce by 2030.

14:50As with AI, it's possible that robotics will increase GDP while reducing employment. Five years ago, my friend Andrew Yang ran for president with the slogan, Humanity First. He warned that we needed to prepare humanity if and when automation decimates labor. This year, President Trump's big ugly bill made 100 % bonus depreciation permanent for machinery, robotics, and automation equipment, while simultaneously gutting health care, education, and social safety net programs. Tax policies illuminate a nation's values. Our policies suggest we want to birth robots faster and expedite the death of workers.

15:45Life is so rich.