


13 episodes
by PRovoke Media · English
Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.





Post-midterms analysis focused on what the election means for politics and for corporate communications/branding, including lessons about persuasion, messaging, identity politics, and how information…
11 Nov 2026 · 38m · 20 chapters
A “pre-midterms” Provoke Media discussion on how a likely Democratic House would expand congressional oversight, intensify scrutiny of corporate profits and political access, and intersect with an…
31 Oct 2026 · 38m · 22 chapters
Diana Marszalek interviews Valiant Freeman (Weber Shandwick) about her “Young Changemakers” recognition and how storytelling and earned media can shift perceptions of underrepresented people.
21 Oct 2026 · 29m · 10 chapters
Valiant Freeman, a senior creative at Weber Shandwick and 2026 Young Changemakers honoree, discusses how storytelling and earned media can shift perceptions of underrepresented people, and how brands…
21 Oct 2026 · 29m · 12 chapters
Valiant Freeman discusses “young changemakers” recognition and how earned media and storytelling can shift perceptions of underrepresented people.
21 Oct 2026 · 29m · 11 chapters
Maddie Vanstone (GCI Canada) discusses her cystic fibrosis advocacy journey—starting after a life-changing CF clinical trial at age 11—and how she turned that experience into a PR/communications…
17 Oct 2026 · 21m · 9 chapters
Jesslyn Laiyenes (Ogilvy) discusses her career path from Southeast Asian e-commerce/creator marketing into APAC influence leadership, and what “creators” mean for PR/social commerce.
15 Oct 2026 · 30m · 17 chapters
Young Changemakers edition of Provoke Media podcast. Amira Williams discusses becoming a PR professional, why she moved into corporate affairs, how advertising “gone wrong” creates reputation crises,…
10 Oct 2026 · 28m · 11 chapters
Icelandair’s “The Real Unreal” campaign pushes back against AI-generated travel imagery, arguing that people distrust photos online and that destinations should be experienced in real life.
5 Oct 2026 · 32m · 19 chapters
Patrice Lavoie, Director of Public Affairs and Communications at Héma-Québec, discusses why public participation matters for blood and human-product donations in Quebec, how the organization…
30 Sep 2026 · 29m · 14 chapters
Brand authority and trust in an AI-mediated information environment, focusing on how AI systems (LLMs) decide credibility and what brands should measure and do in Asia-Pacific communications.
18 Sep 2026 · 33m · 18 chapters
Evonik’s strategic communications and government affairs leader Norbert Neß explains why the company publicly opposes Germany’s far-right AfD, framing it as “corporate political responsibility” tied…
13 Sep 2026 · 50m · 18 chapters
AI-first discovery for brands—moving from “search” and zero-click traffic to being “sightable” in AI answer engines via Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
13 Aug 2026 · 33m · 14 chapters