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The Side Hustle Show Episode 563: 19 Business Ideas Free for the Taking
Episode Overview In this episode of *The Side Hustle Show*, host Nick Loper teams up with serial entrepreneur Steve Chou to share 19 actionable business ideas that listeners can take and run with. Steve, the founder of two seven-figure businesses, emphasizes the importance of taking action on these ideas. The episode is both a fun exploration of entrepreneurial creativity and a practical guide for potential side hustlers.
Key Points Discussed
Introduction
- Host: Nick Loper
- Guest: Steve Chou, entrepreneur behind MyWifeQuitHerJob.com and BumbleBeeLinens.com.
- Episode Goal: Generate business ideas that listeners can implement.
Business Ideas
- Core Web Vitals Optimization
- Opportunity to help businesses improve their Core Web Vitals scores.
- Service options include personal education or partnering with an expert.
- Accountability Service
- A service that holds individuals accountable for their goals through regular check-ins.
- Gamification of Health Choices
- Creating an app or service that gamifies health decisions, incentivizing better choices through augmented reality.
- Rent a Garden
- A service that allows individuals to rent garden space with maintenance provided, encouraging urban gardening.
- Kids Summer Program Aggregator
- A centralized platform for parents to find and manage summer camps and activities for children.
- Ethnic Foods Monthly Box
- Subscription service delivering monthly boxes filled with foods from different countries.
- Laugh Reminder App
- An app that sends daily humorous content to promote laughter and well-being.
- Personal AI Bot
- Creating a chatbot based on personal content (videos/podcasts) to answer audience questions.
- Podcast Repurposing Service
- A service that converts podcast content into various social media formats to maximize reach.
- Easter Egg Party Service
- A service that organizes and executes elaborate Easter egg hunts for families.
- Crowd Notification App
- An app that alerts users when friends are near, facilitating spontaneous meet-ups.
- Backpack Umbrella Holder
- A hands-free umbrella holder that attaches to backpacks for convenience during rainy weather.
- Pet Care Education Service
- A service that educates children about the responsibilities of pet ownership.
- Centralized Affiliate Program Database
- A platform that aggregates information about various companies' affiliate programs for easier access.
- Treasury Direct Interface Improvement
- A service that simplifies and improves the user experience of government treasury websites.
- Lego Organizer Service
- A service that organizes and repurposes Lego kits from households.
- E-commerce Shopping Cart Roundup Plugin
- A Shopify plugin that encourages customers to round up their orders for charitable donations.
- Social Proof Crowd Service
- A service that provides actors to create the appearance of a busy restaurant or shop.
- Airline Ticket Optimization Tool
- An AI tool that assists in planning group travel by optimizing flight and accommodation arrangements.
Key Takeaways
- Many business ideas stem from personal pain points and everyday problems.
- The importance of taking action on ideas rather than just thinking about them.
- Creative thinking can lead to unique service offerings that fill market gaps.
Conclusion The episode concludes with Nick encouraging listeners to take inspiration from the ideas shared and to focus on implementation. Steve’s upcoming book, *The Family First Entrepreneur*, is highlighted, emphasizing work-life balance in entrepreneurial pursuits.
Call to Action Listeners are encouraged to visit [hustle.show](https://hustle.show), answer a few questions, and receive a personalized playlist of relevant episodes to kickstart their side hustle journey.
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This markdown file summarizes the episode while highlighting the key ideas presented in an organized manner, making it easy for readers to grasp the concepts discussed.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:02It's time for another round of the Business Idea Giveaway Show, in which we donate business ideas to you and all we ask in exchange is that you take action on them. for that and that you hit that follow button and that subscribe button in Spotify, Apple Podcasts, in the YouTube, wherever you're watching, wherever you're listening to this because that helps more people find the show. I'm your host, Nick Loper. This is The Side Hustle Show. It's the business podcast you can actually apply. Joining me today is a longtime friend and friend of the show, a serial entrepreneur who's built not one, but two seven-figure businesses starting both as side hustles from mywifequitterjob.com.
0:38Steve Chu, welcome back to the show. Thanks for having me back, Nick. This episode, the one that we did last time, was a lot of fun, so I figured let's go for round two. You bet. It was a hit. So we recorded the Business Idea Giveaway episode in September. So this was like episode 530. Super popular episode, over 70 ,000 downloads already. So like any good podcaster, like any good entrepreneurs, right? It's like, you know, notice what's working and let's do more of that. So we're back for another round of that. Before we get into it, Steve's got a new book coming out. It's the Family First Entrepreneur, How to Achieve Financial Freedom Without Sacrificing What Matters Most.
1:13Make sure to pre-order your copy before May 16th at thefamilyfirstentrepreneur.com to claim over$600 in free bonuses, including what I thought was really cool, the Family First Side Hustle Challenge. So looking forward to checking that out. Now, I want to kick off this list. One of the cool ways to kind of just get your idea generating juices flowing is to go to sites like explodingtopics.com, which is kind of like Google Trends, but it feels a little more curated. And when I was on there recently, one of the exploding topics that popped up to me, or kind of like got the light bulb going for me, was Core Web Vitals.
1:52This is Google's metric of how user-friendly your site is in terms of page speed, user experience, a bunch of other factors. And so if Core Web Vitals, and the chart is up and to the right, lots of people looking for information and assistance around how do I improve my Core Web Vitals score? A couple different paths that I see this potentially going as a side hustle, as a business idea. The first is learn these skills yourself. Watch the YouTube videos. Become educated on this. Maybe you start on Fiverr. I'll help you improve your Core Web Vitals score. $50,$100, kind of low-ticket service. You learn on the job.
2:29You improve your skills. Second path would be to partner with somebody who already knows this stuff and then go be the marketing arm, start the productized service around this, where for a flat fee, we'll optimize your site. And then because it's kind of a moving target, like they are changing what goes into this Core Web Vitals score, have a lower monthly recurring service. Like, we'll make sure you're always up to date with the latest changes here. So that's idea number one for me, this Core Web Vitals. And I was inspired by a search on explodingtopics.com. I'll tell you this, Nick, when I was messing with my core web vitals, and for everyone listening, this is essential for ranking your website in search.
3:07I painstakingly did this all by myself. And yes, I would have gladly paid a service to help me with that for sure. Yeah, it's a pain. And it's like, you know, they give you all this technical language. And even then they tell you, well, here's your recommended action as a basis of this lower score that you got. And you're like, I don't know what to do with that information. Like you're still speaking a foreign language, Google. So yes, I think a big opportunity. Google's horrible at this. They use all this technical jargon that just confuses people. So yeah, great idea, Nick. So mine is something that I've been actually just thinking about for a very long time.
3:42It's not technical. It's basically a service that holds you accountable. And maybe this is because I do this with my kids like every single day. Did you do your homework? Did you work on this? Did you make any progress on your project. And I found that, so I've been teaching a class for like over a decade now on how to start an e-commerce store. And what I find is that people, it's not because they aren't smart or anything. It's because they need someone to just hound them, not to hound them, but just to ask the question like, Hey, did you make progress? Did you actually do what you told me that you were going to do this week?
4:14And the service could be as simple as, Hey, uh, you just receive a text message like once a week asking you if you accomplish the goals that you set the previous week? Yeah, that could be an easy one. I'm surprised when I see some of these, even just membership services where there's not a huge level of content added where we tend to think as content creators, well, if I'm going to have a membership, it's got to like have this huge library of content. It's like, no, sometimes the membership is just like show up or I'll ping you with this accountability message. Like you kind of know what you need to do, but, you know, just to have somebody kind of looking over your shoulder, even in a virtual way, I think that could make some sense.
4:56And my next one kind of plays along with that because we've witnessed the power of gamification. I'll give you the examples. My son, my oldest son's in first grade and, you know, he reads a decent amount, but we just got done with a month of what they call the eager reader program at school. I don't know if your elementary school has had this for your kids, but you know all of a sudden now it was a contest and he was reading two sometimes three hours in a day because it was like being quantified and measured against his classmates and so my idea so google or apple rather is coming out with their you know augmented reality glasses it's like how do we gamify some of the bigger challenges that we face as a as a country as a planet like with obesity and environmental problems like if we could you know you remember the like cigarette ads or the stop smoking ads from the 90s where each cigarette is 14 minutes off your life or something.
5:50If we could have in our field of vision as we're choosing between different menu items at the restaurant, well, the steak is minus 14 minutes and the salad is plus 15 minutes or something. Some way to gamify these decisions where we inherently know the right path to choose, but we don't because we choose whatever feels better in the moment. So I'm trying to think of that, how to gamify health in a way that would have wide-scale adoption and actually spark some change there. So, a funny story is Fitbit. When my wife and I first got a Fitbit, we joined this group of our friends and we would have weekly contests on who would have the most steps for the week.
6:31And my wife does not work out at all. And she ended up getting like 35 ,000 steps in one day. Wow. That's a lot. That's a lot of steps in one day. Yeah. She's not tall. That's like 10 or 12 miles. Yeah. Yeah. And to win the contest, that's what she did. So this gamification totally works. And if it works in fitness, it can probably work in health. You just got to find the right metrics. Yeah. Cause I use like the, my fitness pal app off and on to track meals and stuff, but it's kind of a pain. Like there's a lot of friction involved. And so if there's a way to make it more seamless and more integrated into your day, like without having to open an app and log in.
7:09I don't know. Like all of that stuff kind of makes it more of a pain. So maybe there's something coming down the road with the glasses or the future, you know, augmented reality dashboards and stuff. Yeah. Yeah. Okay. So my next one has nothing to do with tech. It is rent a garden. Now here's a problem that we've had. Like my wife and I, we always wanted to start a vegetable garden. The problem is we plant these things in our backyard and they inevitably die mainly because we don't have the right conditions, but we really want to start this garden and start eating the food that we grow. So, what I thought of was if there was a place that just had nice soil and they maintained everything for you, watered the plants and just made sure it had sunlight, if you could plant your own seeds there and then harvest your own crops and that sort of thing and they would just make sure your plants would live, that would be a lot of fun.
7:58I think that'd be a great service to have. We'd be all over it. Yeah, it'd have to be somewhat nearby to the neighborhood. You wouldn't want to like be, you know, commuting half an hour to go tend to your plants or anything, but I can see that working. Yeah. I mean, they would tend to it also for an extra fee. Like you could start a business where you, you know, you would take care of the plants basically, and they would have the fun of watering or they could come and take care of it also. Yeah. This is us every, every summer as well. Like, well, here, you know, at the end of the summer, here's our$17 tomato.
8:28Like, great. I'm glad we just didn't go to the store and get this. But there's some pride in cultivation there. And we've seen a couple. There was one near my apartment in college, kind of like a community garden where I don't know if they charged rent for each row of the thing, but you can see people out there gardening. Actually, our neighborhood HOA maintains one too. They call it like the neighborhood pea patch where you can go and have your own little plot. But I don't think they're going to maintain it for you. So maybe that's an upcharge. I was just thinking about this because we just got back from Japan and a lot of the restaurants that we ate at actually grow their plants right there.
9:03And there's a lot of farm to table here in California also. Yeah, we had a hard time finding vegetables that weren't tempura fried in Japan. Yeah, that makes sense. Okay, so that's number four, rent a garden. If you're new to the show, you found it. Awesome. Thank you for tuning in. Now you might be saying, hey, this is, this stuff is really interesting, all the side hustle stuff. And you might say, look, there's 550 plus episodes in the archives, where do I start? Well, if you're not, because here's what you do instead. You go to hustle.show, answer a few short, multiple choice questions, and I'm gonna build you a personalized playlist that you can add to your device.
9:40You can learn what works and you can start making more money. So that's at hustle.show. Thank you for discovering the show. Hopefully you find your custom playlist over there. Number five for me is what I'm calling the Kids Summer Program Aggregator site. So what we have learned is that, you know, during summer break, and I'm very much of the position, like, you know, the what's the book, like 18 summers or something like, look, this is time off for the kids. I'm like really grateful to have a flexible schedule, but like 10 weeks off consecutively, that's too much for both parties. Like the kids get tired of us, like we get tired of them.
10:14And so, you know, but it's really disjointed. And so this would require a lot of local knowledge on what different summer camps and programs are available, when the registration dates are like to pull all of that together would be hugely valuable for parents. And it's just it's really disjointed, like registration times happen. You know, some of them are in March. Some of them don't happen until the end of April. And it's like, well, you know, how are we going to balance this out? And some level of like calendar visualization would help, too, as we ended up having to like, you know, print out a physical thing, like try and block off the weeks that we wanted to.
10:46be off, to travel, to go hiking, to do whatever. And then the week's like, okay, hey, go play soccer for a few hours over here during this camp or something. I love this idea. Summers are always a major source of stress for this family here because of the summer camps. And they're like all over the place. Some are really expensive. Some only last a week, some last two weeks. And yes, if there was a service where I could just say, hey, pick me three camps that span this time period and it automatically sends me to the signup forms or even signs up for me. That'd be fantastic. Yeah, there's the next level of AI there.
11:21Just do it for me. Exactly. I mean, these are all great services that can easily be done actually without any money to start. Yeah. You know, it's funny how all these ideas that we've come up are just based on things that we recently had to go through. So, I just mentioned that I got back from Japan and there were just some ethnic foods over there that I wish were in the United States, but they are not. So what I just thought of literally last night when I kind of flew back, what's the start in ethnic foods, monthly box, right? So basically you just, Hey, I want a box of cool stuff from Japan every single month.
11:55And you just send that same box to a bunch of people that can be really scaled easily. And you can just cover countries and it gives you an excuse to travel and expense it also. I like that. Would you focus like solely on one country or would you say, we're going to travel the globe. Over the course of 12 months, you're going to have 12 different countries sent to your house. I think I would start out small by just focusing on one country, but there's no reason why you can't focus on many countries. And that gives you an excuse to travel as well. Yeah. Somebody was doing, I want to say there was somebody was doing this for Canada and it was like the Canadian gift box, like for people living in the States, they couldn't get certain products.
12:32Or I want to say actually a listener of the show was doing this for Hawaii, where their business was based on travel and tourism in 2020. That completely went away. It's like, well, how can we bring the islands to our customers if they're not coming to us anymore? Well, we could send them these subscription boxes or something. So I like that. That's kind of a cool one. I think there's definitely some validation that's already been done on that front. So we're kind of playing the curation and the marketing game on the ethnic foods monthly box. So for number seven, let me pitch you this. so did you know that laughter may actually be a key to longevity so this is in the national institutes of health participants in a multi-year study actually in japan participants in the study who reported laughing more frequently lived longer and had significantly fewer instances cardiovascular disease than their non-laughing counterparts so how do we make laughter like a daily vitamin and i would even i'd be the first to admit like okay this is probably not going to cure cancer, but I am pretty sure you're going to feel happier.
13:37You're going to feel more grateful after a good laugh, after a good chuckle. That's why I'm proposing the Laugh Reminder app, which will ping you at least once a day with a funny video, a funny story, a clip of somebody laughing, you know, bonus points if it's a friend or a family member with a great laugh. And the inspiration for this actually our youngest son, who has had just this amazing uncontrollable giggle, like ever since he was a baby and he still has it. He just turned five and he's like, let's check. Do you still have your gigs? Like, okay, yep, they're still there. And we go back and watch those videos of him as a baby all the time.
14:12It brings back all this happy memories. And so I think this Laugh Reminder app could be sold as a key to longevity and just a general gratitude practice. So would this Laugh app be composed of your own videos or curated by somebody else? Yeah, I think you could upload your own or you could, you know, here's a, if you have a famous celebrity laugh or something, you could probably have a few of those stocked in the app, but then you could upload your own to make it more personable. Nice. I like that. We all need to laugh a little bit more in this world. Since we're talking about apps, here's one that I just kind of recently came up with.
14:49I'm going to call it SteveBot only because it's my own bot, but I was just thinking about something that I'm going to do with my classes. I'm going to upload all transcripts of all my videos, all my podcasts. You should do this too, Nick. And then you could just have people pay to talk to the bot. And because it's all of your stuff and all of your content, it's just like asking you that question personally. So, for example, in my class, right, let's say they have a question on e-commerce or something like that. They would just ask the bot. And then based on how you've trained it, which is based on all the videos that you've already given, you get the right answer.
15:26You could also do this with your kids. If you could somehow program your bot to be like you and all the answers that you typically say like, hey, daddy, can I go eat some cupcakes right before dinner? It just says no. This is something that you're actually building out for your content library? I am building it out. So I'm transcribing all the videos and everything. And I'm going to try to train a bot to answer quick questions for me. That's kind of cool. Is it a white label of a customer service app that already exists? No, it's not. You have to use the ChatGPT API, and you just feed stuff in.
16:02But it's basically creating a robotic clone of yourself, and it's entirely doable today. That is pretty slick. Yeah, because there's hundreds and hundreds of podcast episodes to go back through. And we do get some of those, even in the Facebook group, somebody just asked, Hey, there was a guy, he was doing tutoring or he was helping people learn based on neuroscience principles. Who was that? And it's like, outside of my brain, people probably aren't going to know who that was. It's like, oh, I think that was William from this episode. Here's the link to that. But yeah, if there was an automated way to do that, where it could somehow plug in those keywords.
16:39Yes, this is the one you're talking about. Nope. Steve bot. All right, we'll put that down as number eight. Number nine is actually a service that already exists, and this is called PodReacher. It's a podcast repurposing service, so taking somebody's library of content and translating that into Twitter threads, into short clip videos, into other assets for social media. And so this is founded by Jacqueline Schiff, who reported revenue of$420 ,000 in mid-2022, which she posted on Starter Story. So I think this is kind of an example of a business that catches a rising tide, like as more and more people are podcasting, but podcast discovery still remains a really challenging problem.
17:26Well, how can we take the content that you're already creating and help you get some more mileage out of it? And so her service helps you go out and do that. And I think there's probably some similar services that exist. So I think that's kind of one to think about, I guess, the broader framework of catching a rising tide. but then the specific example of this repurposing business, like helping people get more mileage out of the stuff they're already doing. Is this service, is it humans or is it AI that's curing the content for you? I think it's humans at this point. Okay. So they literally go through all of your episodes and pick clips for everything.
18:00Nice. I like that. I like that a lot. Well, maybe, I don't know. Maybe it's AI at this point. I think it definitely started out as humans because she's been at it for a few years. Okay. Cool. I like that idea. I like that idea. All right, here's another idea. And again, it just so happens that it's because Easter just passed. So, my friends, they throw these elaborate Easter egg hunts where a friend like bought a bunch of lottery tickets and cash, candy and everything. And he put together 2 ,500 eggs and hid them around his property. Wow. And had a whole bunch of people over to do these Easter egg hunts.
18:36So, my idea, and again, it can be for any occasion. The Easter just happened to be the only one that I came. But a service that basically stuffs these eggs with whatever you want and then literally just hides them around your property. It's basically an Easter egg party thrower. Okay. Because it's very tedious to do all that stuff. And these parties are a whole lot of fun. They're just a pain in the butt to set up. So basically a party thrower for Easter in this case, just because it passed. Yeah, packing all of these eggs individually. Yeah, that takes a lot of time. 2 ,500 eggs. There's a local megachurch by us, and their sign was like, 60 ,000 eggs or something.
19:18Oh my God. Oh yeah. Okay, yeah. Very seasonal business, but that could totally work. And it could parlay into one of the ones we had, like, luxury picnics or something was one that we profiled a couple years ago. I was like, you know, lots of, you kind of, you know, go from one holiday to the next, to the, you know, go to the next seasonal thing here. It might be tough, especially if you're like, oh, I got three orders. Like I was supposed to stack, you know, 10 ,000 eggs in one night. I got to go hide all these things.
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22:15But one thing that I love, like all of these or almost all of these are born from like personal pain points or challenges. And that's really where a lot of business ideas come from is, you know, necessity is the mother of invention in some way where it's like, oh, you see something and you observe something. It's like just a slight twist on that. You know, how would I spin that to be my own thing? So the Easter egg party service is number 10. And another one actually that came from pain points, and you mentioned like the AI bots, was you're trying to plan an annual, you know, Friendsgiving trip for us.
22:47So you've been probably 15, 16 years of doing Thanksgiving with the same group of friends we started doing in California. But now they're in Michigan and we're in the Northwest and trying to be like, well, where do you want to meet? And we're like, OK, our criteria is we want to meet somewhere warm in these dates. but the hours that we have spent on different flight search engines and trying to find, well, what's it cost for them to fly? What's it cost for us to fly? Where do you want to stay? What do you get there? It's just nuts. It seems like a computer ought to be able to solve this so much faster.
23:17Like, look, here's the criteria. Here's where we're coming from. Here's how many tickets we need. Just find an option that isn't obscenely expensive and let's go to town on that. And same thing for reward travel. So that's kind of like the group travel angle but really the reward travel too. It's like, look, can I plug in my bank? And maybe something already exists. Can I plug in my bank of ultimate rewards points? Can I plug in my Amex points, my Capital One points, my United Miles, my whatever? All of these different accounts that I have and you tell me the optimal use for it. Like, hey, we're thinking of doing something in Southeast Asia in the spring or we're going to Europe at this time.
23:55Where can we go? How do we get there? How do we get the family there in the optimal way? Because there's all these little hacks. Like, well, if you have a layover here, You can have a free connecting flight and all this. And it can be really tedious. I feel like the robots might be a better operator for that stuff. When we plan these trips, the hardest part is actually settling on a time rather than the planning and logistics. Like the logistics is one thing. But so we just plan, like every year we try to plan between four families and between like everyone's kids' activities and work schedule and all that stuff.
24:28So we use, I think, Doodle. Is that still around? My wife uses Doodle, I think, to figure out the times. And then you're right. What's going to work for everybody. Yeah, when that's going to work. And then, yes, then we have this huge thread, usually in WhatsApp, where we're trying to decide the most optimal way and where to hit. So we started basically just going on cruises as a result because it's just too much logistics-wise to plan one of these trips. Yeah, it's a challenge to crack that code. and it's like, yeah, we want to keep this tradition alive, but there was an easy button thing. It's like, yeah, it was cheaper for us to fly to London than it was to fly to Mexico or something.
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25:09It was like, really? Well, I guess Thanksgiving isn't a holiday over there. So maybe that explains it. But the same thing, like, oh, if we fly out of Toronto, it's better than flying out of Detroit. It's just weird, weird little things where the computer could optimize, I'll run all these different scenarios and see what's going to make the most sense. But trying to line up all these dates and having somewhat flexible dates, it doesn't have to be set in stone. If we shifted a few days, hey, that's fine by me. But yeah, that's on my wish list, the AI travel tool for rewards tickets or for group travel.
25:47Here's a physical product idea that I just got traveling in Japan. It rained on one of the days where we were there. and just the way we travel like we each have backpacks and then like uh you know i had to get my phone out look at maps to figure out like the the railways and everything but while it's raining it's really hard to have a free hand and it just so happens i was walking on the streets of shibuya and i saw this dude with this like umbrella attachment sticking out of his backpack so he had his hands free but it was like it wasn't like a product it was i think he had like tape something together.
26:23And I was like, that's ingenious. What if there was just some attachment or special backpack or harness that you could have where you just kind of like stick in your umbrella and all of a sudden you're walking around hands-free in the rain? How come no one has invented that yet? Have you seen anything like that? I haven't. Yeah. But yeah, the product licensing bells go off, the private labeling bells start to go off. Hey, somebody ought to be able to make them. Yeah. And there's a physical product idea. Again, this is just based on your own experiences and the problems that you have in everyday life.
26:52I think those are the best ideas that you can possibly have for any business. Yeah. Take Steve's class and start the backpack umbrella business. That's idea number 12. I like that one. Yeah. Especially for commuters. Yeah. Makes a lot of sense. Even just from where you live, especially right where it rains nine months out of the year. Yeah. I'm taking the dog out and like I go get the mail and then he does his business. And now I'm like, I got no hands. I'm holding the umbrella. It's all, yeah, all kinds awkward. Even just like a harness kind of a thing. It doesn't have to be in a backpack per se, but like the harness umbrella.
27:27I used to make the little umbrella hats. We used to have these up in the mountains. They're silly little things. But no, I think that's totally a doable thing. Let's see, we're at 12. Number 13 for me is kind of like friend proximity notifications. and so the same thing like if you're in Japan for example and you know some long lost friend just happens to be in town at the same time or somebody that you know happens to live there but you didn't realize they live there like I think it would be really cool to have some way to facilitate those chance encounters that just missed because every time I travel I feel like I get a note afterwards like dude you were just in Florida why didn't you why didn't you text me or like hey you were Like we were just there at the same time.
28:13And like, I didn't know, man, you know, so something like that, I think would be really, really cool. Because like those types of experiences on the ground, when you've been able to meet up either with people locally or shrink the city in some way, like those are really, really powerful, especially in other countries, but even traveling domestically too. I love that idea. And I want to say there was an app at some point that did something similar to that. because I know my wife has a group of people that where she shares her location with just in general so they know each other are I think your idea would be a little less intrusive right like you don't know exactly where they are but you have a small group of friends where you just want to keep track if you just happen to be in like the same area or country as them right yeah like where what I'm trying to think of an example like if I've been traveling for a conference and it ends and the flight doesn't leave until five o 'clock.
29:07It's like, I got to know somebody in town. And I think that would be helpful to just say, and you'd have to have opt-in permissions and all that, but just something to tell you. Because Facebook used to do this, like, hey, I'm traveling to New York. Like, who do I know who lives in New York? And you get this reasonable list of friends. I actually ended up connecting with an old college classmate through that a long time ago. Like, dude, do you still live? Yeah, I'm right across. I'm in Hoboken. I'm in New Jersey. Like, hey, I'll meet. Yeah, let's go to the bar. And so like, that was really cool.
29:36And, you know, you've kind of gotten back in touch, like as a result of that almost chance encounter where I was just sitting around in Central Park after the conference ended, like, I got to know somebody around here. So I think something like that would be cool. I like that idea. I like that idea a lot. Here's one that I just came up with, again, from my Japan trip where I just got back from. So we were walking around the streets of Kyoto and we didn't know which restaurant to hit. Yelp actually doesn't really work there that well. And the way we decided which restaurants to eat at were the ones that had the longest lines getting in, right?
30:14It's kind of like this social proof thing. So what I was thinking, and I just recently had a friend who opened a restaurant and he was like, man, I'm so nervous. Like, what if no one shows up? what if there was a service where you could just pay people to just hang out outside the restaurant to make it seem like it was really crowded because social proof really matters for everything in life, not just restaurants, but any service or physical location where you just want a lot of people to create a lot of buzz and that sort of thing. You just create a service and you just send some people out there and they just hang out.
30:45They could just hang out in front of it to make it seem like it's really lively and then that way it'll attract more people there. Yeah, createacrowed.com, patent pending. I wonder if that URL is available. I like that. That would be really cool. Because we had, years ago, we profiled the same old line dudes. They got paid to wait in line. And so having people, paying people to go and wait for the next iPhone release or the next Nike release or something like for you, that's totally a thing. It's like, well, could you gather a bunch of these people together to create some buzz for your launch?
31:20I mean, it's the same thing for your upcoming book launch. It's like, how do we generate enough momentum in the first few weeks that it sticks on the charts? And then I start to reach outside of my current audience and other people start to go out and buy the thing. So yeah, totally. Yeah. I mean, it could be as simple as just, you know, you hire the service and then you give out like free food and just have people stop by or free snack or something just instead of they hang out for five minutes and then they leave or something like that. Yeah. I mean, it's the same idea. launching a product on Amazon.
31:52Like I expect to give away or sell at, at cost, you know, the first, you know, the first order of this product just to generate sales and reviews. It's like kind of the same idea here. Yep. Yeah. Cool. All right. That's number 14. The social proof service, create a crowd name pending number 15. So you're, you're a frugal guy. Your family have I bonds. no we don't don't have i-bonds so this is like you know over the last couple years lots and lots of buzz around government-backed i-bonds inflation matched securities that we're paying at the peak like nine point something percent you're talking about t-bills we're t-billing and chilling is that what you mean it's similar but it's like i don't know it's a different it's a different thing where it's like kind of a fixed interest rate for a six month i don't know but the interface is awful like I've had so much frustration around this.
32:44So I create my account. It goes through fine. I try to create an account for my wife. So you're capped at buying 10 ,000 of these every year for calendar year. And so I go to create my wife's account. It flags it probably because it registers the same IP address or something. It's like, okay, good on Uncle Sam for having some level of internet security, even though people are trying to give you money instead of take money away. I don't know. So we had to go to the bank and get something not notarized, but signed by the bank manager. It was this horribly tedious process. The interface is awful.
33:15You can't type in a password. You have to click it on this virtual keyboard. Anybody who's done it knows what I'm talking about. So I don't know if this is even possible or feasible, but is there a way to layer on top a better interface for Treasury Direct? Because there's examples of people doing this in the trademark world, like Trademarkia is the example, like the USPTO, the Patent and Trademark Office website. Their search is kind of sucky. It's a crappy looking interface. So these guys lay it on top of that same database. Just a better user experience. And so my idea number 15 is a better interface for this Treasury Direct website to make that a little less painful.
33:54Interesting. We always get our bonds and bills from our trading company. Yeah, so this one, you couldn't buy through Fidelity. You had to go through Treasury Direct. And that was where the friction and the pain came from. Yeah, I see. Yeah, because for our treasury bills that we just buy through Schwab, because that makes it more liquid. Otherwise, you actually have to hold them to maturity. Yeah. But even that interface is actually kind of confusing also, if you don't know what you... I mean, I just literally learned how to buy these treasury bills recently, because it's kind of not that intuitive.
34:27Yeah, it's not. You buy it at the discount, and then they give you the full face value at maturity. Like, it's a weird way that they do it. Right. I had to, it's almost like I needed a glossary too, because I didn't even know what all these terms meant. You would think it'd be a lot easier to buy, but it's actually not that straightforward. It's not. T-billing and chilling. Never heard of it. T-billing. Oh, I got that from Sandogan. He just came on the podcast and used that. I was like, hey, I like that a lot. I'm going to start using it myself. Nice. Risk-free return. Cool. Okay. So, here's my next one.
34:58And again, this is based on a personal problem that I have. My kids are a lot older than yours now, Nick. But when they were younger, we used to buy Lego sets like every single week. And so, we have all like if you look at our house, we have all these Lego kits that are half built, half broken, just lying around the house. And my wife actually gave me this idea. The other day, she was like, hey, I wish there was a Lego separator and organizer service. Will you just send them like all this stuff that you have that's half built or half broken and then just separate out all the Legos, put them in nice bags and organize them so that maybe someone else can use them or maybe you can use them or your kids can use them to build something new instead of having these half-built things lying around the house.
35:41Yeah, so the kits have gotten all mingled and like, well, do we even have, do we have all the pieces for this thing anymore? So trying to re-bundle them in a way to make what was originally sold? Well, what I was thinking was you separate all the bricks and then they just have these manuals where you decide what you want to build next and then they just kit it for you based on your existing legos and send it back to you oh okay that would be really cool yeah because we've got we got the other problem where you know some stuff has gotten mingled like brin is very organized and so like a lot of the kits are still you know in these individual like zip bags where you know if you want to rebuild that thing get all the pieces should be in here but some of the other ones have gotten mingled into They're just like the general Lego bucket.
36:25And it's, it was kind of frustrating. Like, well, are you, you're probably done. You're probably not going to build this one again. Like, so could we put that on eBay? Can we donate that? It's like, well, you don't want to donate like that. You know, a thing where, you know, if you're going to put it as a kit and half the pieces are missing, like, that's not a great experience for the next person to have it. So having this organizing service and then kind of what you're describing is like, well, could you build something new? Like, give it all the pieces that you have, like, oh, you know, our library.
36:50And then maybe there's the AI element to it. Like, oh, you could actually build this Tyrannosaurus if you have all these pieces or something. Yeah. I mean, basically repurposing what you have into something that's useful. Because right now, all these random bricks, you don't know what you can build. It's just kind of lying around and taking up space in the house. And then you step on them and then you curse. You know, it's just not pleasant. We came across this site. it was kind of a Lego inventory site where it allowed you to input the kits that you had and it would total up, okay, you have 30 ,000 total bricks or something.
37:23And then it would tell you like how much the retail value of those kits. And you're like, oh God, that's a lot of money in Legos right there. And it would tell you like what your global percentile was. Like, oh, you're in the top 25th percent of Lego users, something like that. And so I thought that was kind of a cool service. but to be able to input, maybe it's a kind of an offshoot of a similar service. Like, well, if you have, you know, kits A, B, and C, like, did you know you could combine those and build this thing? And here's the instructions for that. I think that'd be cool. Yep. I'm sure Lego would be against it because I'm sure they're banking on people just buying new kits each time, right?
37:58That's fair. But they've also been open to kind of a community submissions because we had built, we built one, it was like the Saturn V rocket. It was like three feet tall. It was really cool. And it started out as just a Lego fan, you know, kind of built this thing and submitted it. And they're like, that's really cool. Let's turn that into a kit and sell it. I don't know if you got like licensing rights or anything from that, but it was at least from the outside appearances, they seem to encourage that kind of community involvement. Cool. Yeah, no, that'd be awesome. Yeah. All right. The Lego separator slash organizer service slash repurposing service for idea number 16.
38:36Number 17 for me is the centralized affiliate program database. And so this is a pain point for me as an online business owner trying to figure out, does this company or brand that I like have an affiliate program? And if they do, what networks is it available on? Is it in-house? Is it direct? Is it private? Like, how do I find that? So that centralized database would be really, really valuable to say, look, you know, it's available on these three networks, you know, take your pick, who do you prefer to work with, or what are the rates on those different networks? Or just, you know, does it exist?
39:14Yay or nay? If not, you know, okay, that's fine too. But just that, it's surprising that that doesn't exist. And I understand it would be a huge pain to maintain, but that would be, that'd be very valuable for me. What would be valuable for me is one service that I'd sign up for, for all of my affiliates kind of, I don't know if this is what you were getting at, but right now I have like impact partner stack, CJ, a whole bunch of these other services. Yeah. I just want it all consolidated on one dashboard, one payout. And if there's one company that could work with all the smaller networks and aggregate, so I just get paid by, you know, one company.
39:51Cause literally at least for me, I have like maybe 20 or 30 affiliate companies that I work with. Some of them don't have their own program. Some of them are using a network. And so like, sometimes you don't get paid and you got to keep track of each one of those individual companies. It's a pain. Yeah. I would pay for that service for sure. Yeah. So I've been using one kind of aggregator dashboard, not, not for payment processing, but at least it tells you what you earned. It pulls in the majority of networks. I don't think it does Amazon. Maybe you have to import that manually, they call affluent.io, which is owned by impact, I think.
40:27And so they pull in through APIs, like 15 or 20 different networks and dashboards into one, at least for reporting. And they send you an email like, hey, you made this much yesterday. So that's kind of helpful, where I can kind of start to see trends over time and they'll give you summaries. But yeah, trying to keep track of all these different payments and, hey, what's going on? and I'm going through that right now, actually. Like, hey, you guys still owe me money from like September. Like what's going on here? And just having to keep track of that. There's some sort of dashboard that would give you some more easy visualization into that.
41:03I think that would be helpful. A lot of side hustlers suffer from what if-itis. What if it doesn't work? What if I don't have the skills? What if I pick the wrong path? But one thing 100 % of our amazing guests have in common is they took their shot. They faced down those what ifs and they got their answers through taking action. Our partner Shopify helps turn what-ifs into why-nots. Shopify is the commerce platform behind millions of businesses around the world, from household names to the very guests on this show. What if I can't design a website? Shopify's got you with ready-made templates to match your brand style.
41:37What if people haven't heard about my brand? Shopify helps you find customers with easy-to-run email and social media campaigns. And what if I get stuck? You can tap in to Shopify's award-winning 24-7 customer support. Let's turn those dreams into and give them the best shot at success with Shopify. Sign up for your$1 per month trial and start selling today at shopify.com slash side hustle. Go to shopify.com slash side hustle. Shopify.com slash side hustle. Yeah. Nick, do we have time for one more? Of course. Okay. This is an idea that I got because my kids are always asking me to get a pet. Like they want a dog.
42:18They want a pig. They want, but they're not really aware of how much trouble it really is to take care of a pet. So, what I was thinking was if there was a service where you go and you take your kid and then they just walk you through all the pain that you have to do to take care of a pet and just basically educate your child how hard it is, that would be really valuable for me because then they would know, you know, whether they want to actually commit to this or not. Or just a place where you can just learn how to take care of various animals and just have them choose. And that's the whole purpose of the business, to discourage your kids from getting that pet.
42:58The pet discouragement service. You know, not persuading, but the dissuading service. Yeah, because our friends are volunteering with, like, you know, the future guide dogs service. And so it's like, under that same idea, like, hey, look, there's a lot of responsibility. Here's a way to practice taking care of a dog for short-term periods. They'll come and stay with them. But yeah, it's a super cute puppy. I don't know how well it's working on the dissuading side of things, the discouragement service. I'm going to put that down as number 18. Number 19 for me, this one came to mind as I was buying Girl Scout cookies from our neighbor.
43:38And it's all very modern these days. It's like, scan this QR code, and it redirects to Sophia's personalized checkout page. And so I think I got three boxes, and it was$18. But the missed opportunity for the Girl Scouts, and maybe the side hustle opportunity for people listening, is the shopping cart roundup plugin, where, hey, would you like to round up your order to 20? We'll donate the rest for you. Would you like to round it up to 25? We'll donate the rest for you. I think that was a missed opportunity for the Girl Scouts just to make it a nice round number. Like, I'm already feeling good about making this purchase.
44:15Like, they could have gotten more out of me. I didn't necessarily need more cookies in my life, but they could have gotten a little bit more out there. So in the realm of Shopify plugins, I think that may be an opportunity for certain businesses. I like that idea. It's actually similar to, there's this grocery store. I can't remember which grocery store I saw this at. but during checkout you can donate your change to just some organization with the click of a button yeah okay yeah yeah like kind of round up i think go daddy does that you've seen it at safeway for a lot of years yeah but something um for shopify yeah yeah to make that thing for shopify even it doesn't have to be necessarily a charitable organization although that would make more sense like round i don't know why you would just give a for-profit company like more money but just round up your order to The Side Hustle Nation Charity Yeah, just funnel a little bit off of there My theory, Safeway was doing that We'll collect this cash from customers and we'll make that deposit so we'll get some sort of write-off benefit from that That was my theory We'll look like a good Samaritan or a good corporate responsibility because we're making these big donations but really we crowdsourced that from a bunch of customers.
45:32So that was my understanding of how that might work, but I don't know. But that was number 19 for me. Anything else on your list? No, I think we pretty much covered it. Okay. I think that's a good list, a good place to stop. Do you remember at the end of the last episode that we did on this, you proposed what we kind of called the zombie apocalypse consultant? You remember this? Yes, I remember that, yes. And so I actually had a listener reach out. This was Dr. David Powers. He reached out from ruggeddadlives.com. He kind of sent me an email with the hand-raised emoji like, hey, apocalypse consultant, that's me, man.
46:10So this guy is a Marine Corps vet, and he's actually board-certified in emergency crisis response. So I just wanted to give him a shout-out here as a potential worst-case scenario resource. So ruggeddadlives.com is his site. Nice. I'll have to go check that out. I'll introduce my wife to that site for sure. Very good. Again, the Family First Entrepreneur is coming out in a couple weeks. You can grab your copy at thefamilyfirstentrepreneur.com. When you pre-order before May 16th, you'll be able to claim over$600 in free bonuses, including the very pertinent Family First Side Hustle Challenge. Again, if you're new to the show, that's awesome.
46:50Thank you so much for tuning in. What you can do is go to hustle.show, answer a few short multiple choice questions and I will build you a custom curated playlist to get you down the right path of the episodes I think are going to be most pertinent to you. Again, that's at hustle.show to get you into the archives. Big thanks to Steve for stopping by, for sharing his insight once again. As always, you can hit up sidehustlenation.com slash deals for all the latest offers from our sponsors in one place. Thank you for supporting the sponsors support the show. That is it for me. Thank you so much for tuning in.
47:24Until next time, let's go out there and make something happen. And I'll catch you in the next edition of the Side Hustle Show. Hustle on.
From the publisher
Today, we’re doing another round of business idea giveaways with Side Hustle Show listener and serial entrepreneur Steve Chou.
Steve built not one but two 7-figure businesses — MyWifeQuitHerJob.com and BumbleBeeLinens.com — and started both as side hustles.
We did one of these episodes back in September, episode 530, so check that out if you enjoy this format.
Without further ado, let’s get into it!
Full Show Notes: 19 Business Ideas Free for the Taking




