566: 27 Ways to Use AI in Your Business

27:59So my team and I have been using ChatGPT in a variety of ways. Since we are an ads agency and we are always brainstorming ads and hooks and headlines and ad copy for our clients and for our own ads, we have been using ChatGPT to help us draft hooks and headlines for our ads. So what we do is we will do our best to give it a longer, more descriptive prompt explaining who the ideal audience is, what their problem is, and then we'll link to the landing page for the offer of the item or offer that we're going to be promoting in the ad. So we will ask ChatGPT, for example, here is the offer, here's the audience, here's the problem that this offer is solving, and here's the landing page so you have a little bit more context.

28:42Give us 10 headline ideas for Facebook ad headlines. So it'll spit that out and then we'll go from there and kind of narrow in on the ones that we like the best, or we will ask it to help us rework some of the ideas with a different tone of voice. So for example, it might give us 10 headline ideas and then we'll say, okay, give us 10 more exciting or 10 more clever headline ideas and then we'll go from there. So it's a good way to kind of have a conversation with it and get it to think a little bit more outside the box and give you some more intriguing ideas. So we'll take the output and then we'll narrow it down to our favorites, do some other editing to make sure that it's relevant to the brand messaging, the brand voice of the client, and then we'll go from there.

29:27I encourage you to explore the many ways that you can use ChatGPT and the other AI tools out there to help you with your marketing efforts. I think Monica's point about the better the prompt, the better the output is super important. And that's one reason why we've already seen this entire sub-industry pop up around prompt engineering. The prompts that you feed it combined with your own insight and expertise into your niche, that is likely to become your point of differentiation. I mean, if everyone has access to the same tools, it's like everyone has access to a chisel, but not everyone's going to create the David, for example.

30:05Hey, Nick, it's Bobby Schwartz at the Home Business Advertiser. We publish a niche market magazine, and the product that we sell is called threeleadsaday.com. And what I'd use to contact new customers and to follow up with emails is I'll just leave that chat, GBT, just open in the background like all day long. And then right before I will send an email to someone, I'll just enter a quick prompt like, you know, make this compelling or I'll say fix the grammar or I'll say write an advertisement for one of my advertisers with a headline, some bullet points and a really strong call to action. And it has helped me sell a lot more ads.

30:48I appreciate that. And thank you for your work, brother. This is great. And I've actually used a really similar strategy to write drafts of both newsletter ads and podcast scripts for prospective advertisers. That way I can send it over to give kind of a real life example instead of using a sample read from the past or a past ad template. It becomes pretty quick and easy to say, well, here's what the ad would look like, or here's what it might sound like, you know, welcoming your edits, revisions, feedback, all that jazz. but it's about trying to reduce the friction. It's making yourself easy to do business with and I think this is a cool way to do it.

31:26Did you know there's a disease running rampant alongside hustlers and new entrepreneurs? It's called superhero syndrome. Symptoms include a feeling like you gotta do everything yourself, thinking you're the only one who can do it right and struggling to let go of certain tasks. Does that sound familiar to anyone? But the good news is there is a cure. Our sponsor Indeed can help you find the best candidates for the roles you need to fill and find them fast. Stop struggling to get your job posts seen on other job sites. Indeed's sponsored jobs help you stand out and hire fast. With sponsored jobs, your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster.

32:03It's true. Sponsored jobs posted directly on Indeed get 45 % more applications because every superhero needs an amazing sidekick. That's why for my next hire, I'm using Indeed. There's no need to wait any longer. Speed up your hiring right now with Indeed. Side Hustle Show listeners get a$75 sponsored job credit to get your jobs more visibility at Indeed.com slash Side Hustle Show. Just go to Indeed.com slash Side Hustle Show right now and support the show by saying you heard about Indeed on this podcast. Indeed.com slash Side Hustle Show. Terms and conditions apply. Hiring. Indeed is all you need.

32:40I'll also take a moment here to plug my all new course on how to 10x your business with AI. I'm just kidding, but I will invite you to grab your personalized Side Hustle Show playlist at hustle.show. All you gotta do is answer a few short multiple choice questions, and I'll build you a custom curated playlist of the Side Hustle Show episodes that will be most relevant to you. You can add those to your device, you can learn what works, and you can go forth to start making more money. Once again, that's at hustle.show. Now several listeners mentioned using AI to help with social media, which I definitely feel is a soft spot in my marketing game.

33:13So I was definitely curious to learn more about those use cases. Hey, Nick, it's Michelle from my purse strings.com. So my website is focused on SEO. I am on social media. I don't love putting a whole lot of time there. I've been using chat GBT to do all the things that I kind of don't want to do. So it's writing my Instagram post descriptions. It's giving me hashtags. It's even giving me emojis. Same for YouTube, I have a lot of product reviews. It's giving me YouTube titles, the description. I will prompt it often for more information to give me more information about the product details. Again, hashtags.

33:52So it is a huge time saver in that regard for social media. The other thing I'm also using it for is I'm going to Ahrefs, doing my keyword research. And then when I write a new blog post, I'm asking it to write me an outline to see if I'm forgetting anything or just looking to see if the order of headings they put makes sense. I really feel like this has freed up a whole lot of my time. Hey, what's up, everybody? This is Marcus from Life After Debt with the Marcus Garrett Podcast, where I help overworked and underpaid professionals just like you find easier ways to make more money. I started using AI and video and vidIQ, to be exact, to generate podcasts and YouTube headlines.

34:35Admittedly, I've always sucked at creating clickable headlines, so this has been a game changer. Here's how it works. First, I draft one of my traditionally boring headlines that I think everyone should click, but no one actually does. Then, I ask AI to generate 10 to 20 headlines people will actually click in the real world. Y 'all can check out how I'm doing over on my YouTube channel at, you guessed it, Life After Debt with D. Marcus Garrett. Thanks for having me on the show, and I look forward to hearing how everyone's using AI. until it inevitably takes over the world. But we had a good run.

35:09Talk soon. Hey, this is AJ. I run a handyman company called Greenshire Handyman and also a YouTube channel, The Handyman Process, where I talk about behind the scenes business-wise of how to run a handyman business. I've been using AI primarily to develop the descriptions for the videos that I'm putting out on my YouTube channel. It helps out tremendously, so I don't have to sit there and write out everything. I'll come up with an idea. I'll type it into Bard AI. It'll come back with a pretty good draft for me, and then I'll just modify that. So that's saving me a lot of time in terms of writing out the descriptions.

35:43And I've also started playing around with it a little bit in terms of helping with writing the estimates for some of the handyman jobs that I do. So if I have a long list of jobs, I might just prompt Bard to come up with something for me, and it does a pretty good job of that. So far, I'm amazed at the capabilities and what it does, and I'm sure I'll continue to use it in different endeavors as I move forward. Anyway, thanks for having me on. Appreciate it. Hi, Nick. I'm Brad Ostmeyer here from www.bradcareercoaching.com. I run a career coaching business as my side hustle where I primarily help people to increase their pay, find better jobs, or change careers.

36:19One thing a new or intermediate side hustler might not have considered is using AI to help write updates in the updates section on Google My Business. I use ChatGPT to help write weekly or sometimes daily updates on my Google My Business listing. And because of this, I have seen an increase in organic traffic to my Google My Business listing without having to pay for Google Ads. Overall, this has been a really positive impact for my business. It takes away the admin burden of having to think of what to write, then writing it, and even helps me with plans for my business. There are some people that are scared of AI, but I want them to think of AI as an enabler that gets rid of the admin busywork and allows you to focus on the important stuff like it has for me.

37:01Thanks for your time, Nick. That's great, Brad. We've heard now from multiple sources that Google tends to reward those businesses that are posting updates frequently to their Google Business profile page. So that's a great tip to enlist some help in doing that. Now, AI has been used in marketing for years with all of Google's predictive conversion optimization. Magic is just one example, but it's just now getting a little more mainstream with tools that we can all use. Hi, Nick. My name is Christine Larson, and I run a company called Costa Rica Inspirations. So I come from a background of being a tour guide and leading trips in many parts of the world and then settled down to run my own tourism company.

37:44And just recently, I ventured out to do a little bit of consulting for other businesses that work in the tourism industry. And so just recently, I've taken on a client and decided that we would use ChatGPT to perform some of the hard work behind the scenes. And so we actually had ChatGPT put together a really comprehensive marketing plan. And in fact, if we do accomplish everything on this marketing plan, we will certainly launch this tourism company to number one. But it gave us some ideas on how to put together a really strategic social media plan. So we've been doing some really engaging content with our posts, helps us write some ideas for our blogs.

38:30And so that's been really helping, you know, really funnel some more interest toward the website. So from there, we also decided to do a revamp of the website, which has been really fun because we once again put ChatGPT to do all the hard work behind the scenes. So we put it in charge of some SEO things. It wrote some really good keywords and also some new meta descriptions. And so as a result, we seem to be getting quite a few new hits to the website and ultimately some bookings. So at the end of the day, I think that's really what we've been looking for. Our experience with using ChatGPT and AI in our business has certainly been a positive one and would encourage other business consultants or business coaches that are looking for a way to streamline their services to take a look at AI and ChatGPT for what they offer.

39:23Thanks again, Nick. Love what you're doing. Keep doing it. Thank you. Bye-bye. Hi, this is Andy from PPC Pitbulls and the e-commerce marketing with the Pitbull show. We've been experimenting with ChatGPT for things like ad copy and blog posts. So for our business, what we found to be most impactful are some of the AI features that are built directly into Google Ads. So basically, we're providing Google with a feed of product data from our clients' websites, as well as additional text, image, video creative. And then Google is using its AI model to kind of mix and match these assets, create the best ads possible, and then also to optimize keyword targeting and audience targeting to help meet our goals.

40:01We can even set a target return on ad spend and basically tell Google, hey, this is the budget, but only spend it if you're able to get us our return on ad spend. So there's a little bit of manual intervention here, and you've got to kind of know what you're doing to tweak and help direct the model in the right direction. But what's really cool is these features are letting us test a lot more creative than we would be able to otherwise, and ultimately giving much better results than we would be with manual approaches. The other cool thing is Google is about to integrate its BARD AI model into the Google Ad platform.

40:32So all these features should only become more powerful in the upcoming weeks and months here. So definitely an area to look if you're looking to sell any products or services online. Hey Nick, this is RJ Weiss from The Ways to Wealth. So I've been using AI to test headline ideas. So I'm fanatical about testing different headlines, both on organic and paid search. And AI, specifically ChatGPT, has been so helpful in coming up with different ideas to test. So it usually would take me 10, 20, 30 minutes to craft that perfect headline. But with ChatGPT, it's a simple prompt and I could generate 10 headline ideas and pick one test.

41:18And if that doesn't work, pick another one and test that one. So it's really, really sped up this process of testing different headlines for us. And I'm really excited to see what more I can do is the more I get into ChatGPT and the other AI tools that I hear on this podcast. So thanks a lot for doing this. Looking forward to listening. Bye. Yeah, I agree with that. I really like ChatGPT as a brainstorming tool, especially for titles like RJ is describing, email subject lines, really important elements to your content that can take a long time to come up with a bunch of variations yourself. And I know when I would force myself to do it, it was rarely the first idea that I came up with that was the best.

42:00Sometimes, you know, it's the third, fourth, fifth. But it was just a time-consuming process to come up with that list, like RJ said. And so here's a way to surface potentially better ideas with just a few clicks. Hey, Nick, this is Phil from Delish Oats. Our website is delishoats.com. It's D-E-L-I-C-I-O-A-T-S.com. And we used AI to create an image for our packaging, for our new packaging that we just created and came out with. Our old packaging was just a silver Mylar pouch with a black and white label stuck on it. And we sell overnight oats for backpacking. And so since we're in the outdoor space, we wanted a beautiful image to put on our packaging that was in full color, that would be the kind of image, like the kind of landscape image that someone would look at and think, oh, I want to go visit there.

42:56You know, we went to our designer that we used for our last pouches for the label for them. And we didn't love the images he was coming up with for that. And so I decided to try AI, went to DALI2. For anyone who's not familiar, that's the text-to-image version of ChatGPT. It's the same company, OpenAI. So DALI2, I went and I spent probably a couple hours, several dozen prompts, prompting it to give me these different images, and honed it in until I got a great image that I was really happy with. sent it to our designer. He implemented it into the package design and we just got the pouches back from our manufacturer and they look awesome.

43:45We just filled them with the first batch with this new packaging. It worked out super awesome. And for anyone who's looking for images like that, I mean, images of anything, but for that kind of use for packaging, for their website design, If you're looking for a stock image that you're having a hard time finding, you own the images that Dally 2 produces. You own them so you don't have to pay royalties or buy them or anything like that. So highly recommend trying that out. It's a really cool use case. And we love our new packages. And it came from AI. So give it a try. Hey, this is Brooks with brooksconkle.com.

44:27So we know that AI is completely revolutionary. So we're forcing ourselves to use it as much as possible. And one of the ways I try to make sure that I'm actively using it is I leave a tab open during the day with chat GPT so that I can remind myself to always try to use it, to try to make it a part of my everyday workflow. And so I've tracked the last 100 plus days of use and I've come up with over 30 different use cases that we found. So it's awesome for brainstorming. brainstorming. I've used it for things like titles, ad copy descriptions. It's really good with coming up with catchy names and phrases.

45:06So slogans, podcast descriptions, we've used it for all this. It's a perfect junior marketing assistant. That's kind of how, that's kind of how I treat it like a sidekick, right? And so for our, for our local media brand, the mobile rundown, I've used it to summarize meetings that, uh, that we can pull into a transcript. Like if we have a transcript for a meeting. We summarize that. And we're also doing the same thing for YouTube research to research YouTube videos. We're pulling the YouTube transcript and then summarizing that to get a really fast idea of what that video is about. Even more ideas.

45:42I use it to write a job description. I've helped use it to help break down complicated topics like CPI and GDP. I've learned some basic coding principles and I even built a simple HTML calculator that I added to a website. I cannot wait to see what our team comes up with next and the more advanced ways that we'll find to use it. Thanks, Brooks. I like that viewpoint of having a sidekick, a junior marketing assistant. And that's kind of how I think of it as well when I'm asking for help brainstorming titles or drafting sales copy or product descriptions. There's lots of different use cases that you won't necessarily, you know, just copy and paste and run with out of the box, but then you kind of apply your unique voice and expertise to.

46:28Hey, it's John here from high ticket affiliate coach.com. And we use AI to help speed up the affiliate marketing process for our students. And we have developed some specialized prompts, which help them with everything from niche, niche selection, affiliate product research, keyword research, lead magnet ideas, lead magnet creation, domain name ideas, YouTube channel descriptions, YouTube video script and slides content creation, YouTube video description creation, and we even have one that spits out an entire email marketing campaign but as i always say to my students with all this ai generated content the content that will rise to the top is is the stuff that has some humanity in it so i always encourage my students to to put as much of them into the content as possible their stories their experience their their humor their their personality because at the end of the day people still buy from people and you can tell that you've put some of you into your content and that's super important.

47:49So that's my two cents on it. Thanks. I'm with you, John. That may be the most important line of this episode. People still buy from people. How can you add your unique voice and insight into your content, into your niche? And because if content becomes super generic and everybody is just regurgitating the same computer generated ideas, the way to stand out is by being a human again, by putting yourself and your stories into that content. Hi, all you side hustlers. This is Marianne Pellin from ontext.com. Our website is devoted to empowering writers, self-publishers, and micro-businesses. So we've used AI tools for quite a while to proofread our content, to make a few graphics for articles, and to reach out to our audience.

48:32But for the past half year, we've studied all these new AI platforms to keep our readers and followers up to date in an incredibly fast-changing space. So now we spend less time on some chores, but we still keep our articles human-generated for sure. Our biggest AI project lately is a complete update and revision of ontext.com, our 20-year-old web property. ChatGPT4 evaluated our old content and then wrote a silo structure for the site revision. An incredible time saver, GPT gave us a detailed outline of pages. It suggested new posts, menus, and all the other details that would have taken forever.

49:09We rely on Bard and Bing to suggest and outline possible articles or newsletter content when we're exploring a topic to write about. Our preliminary research usually comes from those guys too. We have a lot of fun writing prompts to generate line art or generic illustrations for our on-text articles. Blue Willow and MidJourney on Discord make images really fast. It's okay, results can be hit and miss. But when you hit, they can be outstanding. And we're using a tool called 11 Labs to generate audio versions of articles. So on text can be a great user experience for hearing impaired people like me.

49:45I want to say Nick and Side Hustle Nation have moved us forward with a whole bunch of ideas. I feel like I'm getting a master's degree in side hustling from his Facebook group. See you later. Thanks for sharing, Marianne, and thanks for being a part of that group as well. It's awesome to see you in there. We've got a couple more creative AI use cases before we wrap up with some final thoughts. Hey there, Side Hustle Nation. It's Michael Kwan with Financially Alert, and today I've got something really cool to share with you. I was recently invited to speak at Rubicon, which is a real estate wealth builders conference.

50:21And while many of the speakers were focusing on traditional and short-term property strategies, I wanted to bring something that was unique and something that aligned with my tech background. So as a former tech company owner, I love to always stay up to date with the latest innovations. And ChatGPT has been a game changer ever since its public release. And the more I experimented with it and learned about prompting and all the different applications that were being built around it, the more I realized that it has incredible potential to transform many different industries, including real estate investing.

50:54And so that's when it hit me. AI was the perfect topic to share at this conference. So I used ChatGPT and the help of some other AI tools to create an engaging talk and presentation. And so here's what I did. First, I asked ChatGPT to explore different ways that AI can assist real estate investors from deal analysis, marketing, property management, and sales. Next, I used ChatGPT to research these specific areas of focus in more depth to develop a comprehensive outline. Now, I needed a catchy title. And while ChatGPT does a pretty great job of coming up with titles by default, I wanted to take it a step further.

51:36So I prompted ChatGPT and said, Now you're an amazing marketer that draws upon the wisdom of Ray Edwards, Alex Hormosi, and Dan Kennedy. And then I said, come up with 12 different titles for the presentation. And to be honest, they were all phenomenal. But I chose this one. AI Assisted Real Estate. Tips and Tricks for the Modern Investor. So once I had my catchy title, once I had my full outline, I was able to put this into Word and put it into an outline format. Now, once it was into an outline format, I was able to take that, directly imported into PowerPoint, and it automatically generated all the slides for me.

52:19And then I used their AI design tool to format the presentation. So every single slide that was just text, I was able to create really professional, bright, and well-formatted presentation slides. And it literally took me just minutes. So this entire process was incredibly efficient, saved me a ton of time. And using an extra time, I found more hands-on applications to share with the audience, which ultimately created more value for them. And I was super pleased with how it went. So you can bet that I'm going to continually use AI for creating new presentations into the future. All right, SideHustle Nation, have some fun with this.

53:00ChatGPT and a lot of these AI applications that are built on the backend of large language models are just phenomenal. You gotta move fast though. Things are growing at exponential rates. So get in there, have fun, keep building and good luck. Hi, I'm Liz from Fluencer Fruit and the blank page has always been my enemy. If content is king, that blank page made me a peasant. I'm just kidding. I probably should have asked ChatGPT for a funny way to start this, but in all seriousness, I've always struggled to get started with the writing process. ChatGPT has become a daily part of my process. So once I have ideas and a starting point, I'll take them and combine them, edit, rewrite, whatever the engine kicks back to me, especially because sometimes it kicks back mismatched information about my more niched content.

53:54So it's a great jumping off point. But recently, here are like a couple of the things that I've asked for help with and had ChatGPT write for me. One was a product description for a Chrome extension I developed. I told the engine what the extension does, who it's for. And voila, there was a description that I edited slightly and then submitted to Google and was approved with. speaking applications. I worked with ChatGPT on what themes of my expertise would resonate with the audience I was applying to speak to, and then incorporated that and developed both descriptions and session titles to kind of go with those.

54:38And then the last thing that I used recently is probably a little bit more traditional or like a common use is letter of recommendation for a past employee. And I did edit that carefully. So no worries there. But honestly, it has helped me 10x my content production by giving me that jumping off point and almost works like a digital thought partner for me to work through ideas with lots of options that can be created really quickly. So here are my three options that ChatGPT gave me on how to include this little blurb, but thanks to ChatGPT, I've become a content creation machine. The second one is, I never thought a computer could be my writing partner, but here we are.

55:21And thirdly, lastly, gone are the days of staring at a blank page. Thanks, ChatGPT. All right, there you go. 25 plus ways to use AI in your business. I think we had 27 voicemails in there. Another one that wasn't mentioned is actually my longest running AI use case, and that's using automated podcast transcription tools. otter.ai is my tool of choice for the last couple years there. And that's pretty basic compared to some of this other stuff. Like Descript is another one where you can slice the video that you created just by editing the transcript. And there are services now that are going to draft summaries of your episode based on that transcript or even suggest, hey, what are the most important clips to slice out for social media.

56:08And it's worth mentioning here that not everyone is enthusiastic about these new tools. I got responses that really ran the whole spectrum from this is the greatest thing since sliced bread. I'm saving so much time. I for one, welcome our robot overlords to how could you be promoting this stuff? This is super dangerous. This is super scary. People are going to lose their jobs and really everything in the middle. And to be honest, it is kind of scary. I've made my living as a content creator. And it's been a lot of hard work. Like what happens when people can replicate that or at least attempt to in just a few clicks, like any disruptive technology, people are going to lose their jobs and have to adapt.

56:50And that's why it's called disruptive. But for the time being, I'm looking at these tools as just that as new tools to include in your toolbox to hopefully make your job easier because they do need human input. It's like, You could learn how to code and learn how to build your own website from scratch, or you could use somebody else's software tool that might help you get it done faster and look better along the way. You could mow the lawn with a pair of scissors, or you could use the lawnmower. It's choosing the right tool for the job. And that's, maybe that's a bad example. I'm actually getting targeted for these robot lawnmowers.

57:25I didn't know this was a thing. But if you're thinking about how to future-proof your business, I think the same rules that have always been true are going to continue to be true. And that's, you know, doing what's best for your customer, creating a unique brand that people seek out for your authority, for your expertise, for your quality, you know, whatever your point of differentiation is that you want to make and to solve people's problems. I don't know what the future holds, only that it will look different. It's like the old quote, the only constant is change, right? And it's our job as entrepreneurs to adapt to those changes and figure it out.

57:59big thanks to everyone who contributed ideas and suggestions for this awesome roundup it was a ton of fun to put together and I apologize I wasn't able to include everyone who sent in a clip we'll get you next time you can hit up side hustle nation.com slash deals for all the latest offers from our sponsors in one place thank you for supporting the advertisers that support the show that is it for me thank you so much for tuning in if you're finding value in the show make sure to text it to a friend. Hey, you got to check this out. Until next time, let's go out there and make something happen. And I'll catch you in the next edition of the Side Hustle Show.

58:35Hustle on.