602: $10k/mo On The Side Sharing What You Already Know

21:45What's the price point on the course today or is there like different packages? Right now there's just one package, but it's broken up in two different ways. So if you go to the website, you can get my course right now on demand anytime for$9.97, which works out to be$99 per month for a whole year. But if you go through the webinar sequence and funnel, because you showed up, because you're obviously really interested, because you want to do this, that's when I offer it pretty much at a 50 % discount. So then instead of being for a whole year, it's 99 per month for six months, or you can just buy it for the one-time payment of 499.

22:17And that works really well. I have had sales when people are really hot to trot and they just land on my side from Google and they buy. But like I said, people that go through it and they go through the cycle and the sequence, the emails, they get it at the discount for five days and then the cart closes and it goes back to the price that it's listed on. That's something I promote both in the webinar and the emails. It's like, hey, if you act now, it's on sale. if not it's going to be back to its normal price and that works really well with people i just never really wanted to do the whole make the course disappear just because with an online platform i didn't feel comfortable making it disappear plus a lot of people are coming to me when it's not a last resort but it's something they've always wanted to do and i just didn't feel comfortable saying okay i'm turning it off now i don't want to take any more new customers or students yeah is that deadline funnel that powers that limited time discount or is that built in through Kajabi?

23:04Kajabi does have a countdown right now. I haven't played with it. I'm using Deadline Funnel and they've been really, really great. And they let me tweak a lot of different things. So I've just kind of stayed with what I'm using. But at some point, I do need to check out what Kajabi is doing on that front. Okay. Yeah, it'd be cool if it was all under one umbrella versus having to duct tape different software systems together. But no, we've had lots of guests also swear by Deadline Funnel too. So that makes sense. What is driving traffic? Is it still like this boots on the ground, Facebook commenting?

23:34Has SEO started to take hold? Talk to me about the top of funnel driving interest and awareness segment. The biggest driver right now is short form video content. So Instagram is my primary and largest audience by far, but I'm cross posting a lot of the video content and also creating unique content for both YouTube shorts and TikTok. So that's slowly growing. TikTok is catching up, but it's still quite a bit away. And then at the same time, I am starting to turn some of the well-performing content on Instagram into blogs, and that's going to continue to grow as well. I've also started slowly playing with a little bit of Facebook ads.

24:09And this coming week, I'm going to do my first live webinar to an almost exclusively ad-driven crowd. So I'm really eager to see. I'm targeting a lot of the same groups where I was commenting before, but now I'm just driving ads to people that are in those groups. So I'm really curious to see how they resonate and how they convert, since obviously they won't be as warm as some of my other clients. Oh, interesting. So you can target based on what groups people are in. So I imagine it ends up being a pretty small segment of the Facebook population. Yeah, correct. Yeah. So without getting into the weeds about tech, there's a tool that someone turned me on to.

24:39It's called Lead Enforce, E-N-F-O-R-C-E. And it's quite an interesting tool. You link your Facebook account and basically you can create audiences with up to 10 groups. So basically, you put in all the groups that you want to target, and it creates a custom audience that then you can target for ads. And then you can create lookalike audiences from that or do whatever kind of targeting you want. But it's really interesting. And a lot of these groups that I'm looking at, some of them have as little as 5 ,000, but some of them have as many as 150 ,000 people. I'm still trying to go through and have maybe at least 300 ,000 to 500 ,000 people in these audiences of 10-plus groups.

25:16but I'm still playing with it and I'm still new to Facebook ads. So I'll have to report back and let you know, but it looks promising. The conversions to get people to click through is quite low on pricing. So let's see. I think at least from my perspective, I'm thinking if they're already interested in yachts and they're already in these groups, then there's a decent chance that they're interested in getting some help too. Well, yeah, you'll definitely have to send me a note next week after the webinar and then after the five-day discount sequence ends. I'm curious how that shakes out. Is there a cost per lead target that you're happy with?

25:44It's like, I don't have all the numbers yet, but what's typical on Facebook these days? So right now with that tool, I'm getting about anywhere between$1 and$1.25 a lead. So again, until then we see the conversions come through, I'm not sure, but I've been told that for webinar funnels, it's usually a little bit more expensive. And if you can go under$4 a lead, it's quite good. So again, on my limited knowledge,$1.25 sounds really good, but we'll have to see. Yeah, limited knowledge as well. I'll raise my hand and admit that, but that sounds like it has the makings to be profitable. So that sounds lower than I've heard from other creators or other ad-driven results right now.

26:17So good on you for getting in that cheap. The other thing you mentioned was the short form video. And is this Q &A content? Like what's working there? Do you have an example or two of a video that has gone viral for you? At the moment, my best video and was also my first video, which kind of breaks the mold because a lot of times you slowly get to know your audience more and more. But my first video was just me standing on a boat. I was captaining at the time saying, how much money do you make working on a yacht? And I kind of mimicked or pantomimed a lot of different positions throughout the boat and said some numbers, quick text, how much the amount was.

26:49And that got about a million views really quickly. And yeah, so that one exploded and it's still my highest video to date, but I'm seeing a lot of the really short videos under 15 seconds, 12 to 15 seconds seem to work really well. A lot of these five to seven second videos that just have a little bit block of text, maybe someone's washing a boat or something, and I just put how much they make or what they make in tips or breakdown, just a quick tidbit seems to work really well. It's kind of difficult for me because I'm a talker. I love explaining things really thoroughly, but people also, they just want to see some pretty stuff and learn something quick.

27:25And that seems to get them to keep coming back. And I can just break up the content like that. And at the moment, that seems like it's working really well. Isn't that hard, right? You've been in the field for nine years. It's hard to do anything in 45 seconds. You're like, whoa, whoa, whoa, let me pull up a chair. Let me tell you my stories about my life on the sea. It's hard to do it anyways. But like, how much money do you make working on a yacht? You can pivot that to any number of different niches. Like I'm just looking around like, oh, I could totally do like, well, how much do you make for different side hustles?

27:51Like, well, here's me podcasting. Here's me cutting grass. Here's me washing windows. Here's me blogging. I think it could be paralleled in, in a lot of different fields for a million views. Definitely worth taking a swing at it. It just seems like anything that has money related seems to do best for me. So if I'm talking about how much tips you get, a slant, if I'm talking about how much vacation you get, that one almost does as well, but still not as good as money. But anytime it's about salaries, tips, potential earnings, like I mentioned, whether it's a quick video with just a block of text or it's me giving more of an explanation, by and far, that's what people like.

28:23The way I teach at the same time is I do a lot of carousels and I do a lot of blog style posts. And that's where I go deeper and into the weeds about specific topics. So I kind of use the videos to attract. Once people get to the page, I start building a little bit of authority. They see the how to build the yacht. They see me driving the yacht. They go, okay, this guy works on yachts. And then it kind of converts them when they start reading the text and they start seeing, oh, okay, so there's actual teachings to this. There's actual method to the madness kind of thing. And at the moment that works well, kind of combining both.

28:52I know some accounts just do short form video, but it seems for me that the audience likes having that duality. And then the typical social media call to action is sign up for the free live webinar, sign up for the free live training? Well, my call to actions alter depending on the content. I kind of follow the methodology that you do attract, retain, and convert. So I kind of alternate between, hey, follow me for more or comment on this post or hey, go directly to the link in my bio to sign up for this masterclass. And again, without getting too much into the weeds with the tech, I use a tool called ManyChat, which is a nice way to get people to comment and you give them a specific word or thing to say, and then that'll trigger an automation that sends them a link or takes them to a page.

29:37And that way you kind of get Instagram to see that people are commenting and engaging while at the same time getting them to convert to something. So I found a lot of success with that. It drives a lot of the people to sign up for my webinars. And I find it a lot more effective than just saying link in bio, because then they've got to back out of your video or they got to click your name, then go to the link in bio, and then they're there to sign up. Whereas when you get something in your inbox, it's a lot easier to see it on your own time. Yeah, plus you're sending those engagement signals to the platform.

30:04Hey, look, all these people are commenting. That's super interesting. Like this was probably an illustration of my age. I always see people, hey, you know, comment, hustle below and I'll send you the free thing. Never knew that was automated. Never knew that was ManyChat. Like that's fantastic that there's a tool to help you do that. More with Hugo in just a moment, including how he's building relationships with other yachting influencers. Yes, there are others. His plans to add more recurring revenue to his business and his brushes with celebrity aboard these super yachts right after this. As a business owner, you worked hard to make that phone ring, but missing a business call?

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31:22Think of it like having 24-7 support without the 24-7 payroll. More than 90 ,000 businesses are already running on Quo, from solo operators to growing teams. Try it free when you go to quo.com slash side hustle. That's q-u-o.com slash side hustle. You can even keep your existing number. Quo. No missed calls, no missed customers. The other thing that she mentioned was there's like a popular yachting TV show? Is this like on the marketing front, like trying to advertise with them or what's going on over there? It's a very small industry. It's a niche industry. So I know several of the people that have actually been on the show.

32:01So I'm working with them to kind of start working as many yachting influencers for me. And then slowly I like to domino that. And once so-and-so starts working with me and I can go, hey, well, this guy's making 5k a month. Don't you want to do the same thing while you're on those boats? Because you need to step off of them at some point. What's the show? It's called Below Deck. So Below Deck is a Bravo or just reality TV show that's based loosely around people that work on super yachts and the guests that go on these super yachts. Interesting. So signing up the people who've been on the show as affiliate partnerships or as called it like mini influencers, even if they don't have a huge dedicated following around this topic, a segment of their following is definitely interested in it.

32:42And so trying to get them on board to help create user-generated content for you, help drive people your way, basically. Pretty much, yeah. And you'd be surprised. I mean, some of these people from below deck, some of them have over a million followers. Some of them have a few hundred thousand to almost a million. And then the ones that have only been on in some of the recent shows, yeah, those guys probably have about 50 ,000. But they have pretty significant audiences. And again, like the nature of a lot of things, I'm sure a lot of their audience is just people that like the show, people that want to see more about them.

33:10But through the nature of why they were portrayed on TV, I do think that some of them will have significant amounts of people that might be curious enough to then check out my content and then fulfill that guilty pleasure of, oh, I want to do this too. Yeah, that's super interesting. Like trying to find who those players are in your space. And you're right, 100 ,000 plus followers. It's like you're no longer a mini influencer at all. Like they've got a sizable audience, sizable following themselves. Just a matter of getting on their radar, like getting in their inbox and presenting it as the pitch, like, hey, we can do a joint workshop.

33:42Like, what's the initial outreach there? Well, right now I've got one of the gentlemen, he's basically doing reels and driving them towards an affiliate link for my masterclass. But what we're talking about trying to do is getting him to do it kind of partnered with me because I know a lot of his audience is following him for him and they're always going to listen to him more so than me just because that's why they're there, right? So if I can get him to directly be teaching or just co-hosting some of these events with me, I know the conversions are going to be a lot higher. So that's what we're working on now.

34:12At the moment, he's just driving to his affiliate link for my recorded content and my live trainings, but that's in the works. That's the next step. Yeah, that makes sense to have like a warmer handoff if not like versus somebody completely cold, like he's kind of on there with you. And it's like kind of like that trust gets transferred in a way if I'm interpreting correctly. Yeah, and I think there's not as much resources on this one. So I'm kind of going off of some of the things I've read, some of the social media people that I've talked to, but when I run through it in my head, the logic makes sense at least.

34:39That's half the battle in some cases. So we've got the influencer slash affiliate strategy. We've got the social media campaigns that are going. We've got a little bit of paid traffic, testing through Facebook and starting to build up SEO, like translating some of the social content and short form content into longer form blog articles for SEO. But anything else on generating leads or the marketing front that you found effective? So far, that's the extent of what I'm doing. I'm also playing with the idea of starting a podcast as well, just having interviews with other existing crew and then also just incorporating interviews with students of mine that have successfully entered the industry.

35:16Because again, it's going to be a driver of both social proof showing, hey, this person did it. It's great. And then also, I feel like if I accumulate enough stories, then when someone says, hey, I used to be a teacher, can I still do this? Or hey, am I too old? I can just directly drive them to, well, check out episode 35. she was 50 and she started or hey this person used to be a university grad and now they're captaining the seven seas so i'm working on that i haven't started that yet but that's on the horizon i just i also don't want to do too much at the same time so i'm kind of slowly building up i think you'll find that podcasting is a super powerful relationship builder with your guests with your audience but super time consuming so not something necessarily to enter in lightly even if you say hey, we're producing season one, or we're going to maybe position it as an experiment.

36:02So it's like, well, I didn't commit to having to do it every single week indefinitely into the future, but super powerful for building relationships and to build those case studies and testimonials. And we've heard from other course creators who have a podcast, anytime they bring their students on, boom, instant credibility, instant spike in sales, because like, oh, someone else did it and somebody else is vouching for this program. So I think that makes a ton of sense. Right now, You mentioned that kind of like the pricing for the course, either on demand or through the webinar. And then there was like the monthly payment options.

36:34Is there an ongoing program or is it kind of like geared toward people like, hey, help me get my first yacht job. And that's kind of like the deliverable or what I'm trying to get at. Is there a membership component or is there like a recurring revenue piece of it beyond just the monthly payment plan? So you've kind of exactly hit where this is going. So the next step of this and what I've already started doing with a select amount of crew is doing a little bit of the same, but through an ongoing membership for crew. So there's a lot of resources that crew need. There's a lot of ongoing training that you can do to both make more money, get better positions, or just progress.

37:06Well, that's kind of the only ways you progress, right? You either make more money or you get to a better position. But that's the goal, to not only coach people into it, but coach people through it. Ultimately, down the road, I want to help people coach them out of the business too, but one thing at a time. But I'd like to continue now getting more and more crew into it. Because especially with the community aspect, even with the people that I've got going into the business, there's a really nice community that we're building. Again, going into the tech, I'm building on Heartbeat, which is a really good platform, heartbeat.chat.

37:35It's good for both community and courses. So I'd like to incorporate kind of a section for people that are entering the business and then have a section for people that are already in the business and then find that I can just ascend students throughout the journey. So once you're in, maybe put a little badge on you. You're now a yachty. Just escalate you to the next level, whether you want to continue on and make it compelling enough for you to stay with me and kind of continue creating that ongoing membership model. Because it seems really powerful and I'm part of different memberships. It's great.

38:05You get ongoing training. You continue leveling up your skills. And it makes sense. And it's something that my industry really lacks. Unless you have really good superiors, a really good captain, or someone who's just genuinely really interested in your career, unless you do a lot of work yourself, you're not really going to figure out what you need to do. So I just want to fill in that gap and help be that mentor for a lot of people. Because thankfully, I had mentors and I was able to get to where I was really quickly. But I know a lot of people that are working in the biz and they started at the same time as I did.

38:33And they're maybe halfway in terms of the hierarchy and what they've been able to achieve. Is that program launched yet, or that's kind of in its fledgling stages, kind of like in the idea phase? What would an ongoing coaching mentorship resource program look like for existing crew members? Well, right now it's kind of in the testing modes because I have some crew that are about one to two years in that continue wanting both guidance and pointing in the direction of what courses they should be doing, where should they be moving, what kind of boats should they be targeting, et cetera. So I've got a few people that are going through that at about 59 per month right now.

39:05It's just a really loose thing. but ultimately I want to move it from being, I want to make it like an ongoing again, like 99 per month, a lot more training, continued monthly Q and A's, a little bit of handholding for me. And then if you want something that's a deeper coaching that I specifically work directly with you one-on-one, we look at your situation, we target what you need to do, then that would be a higher tier. That makes sense. Now, to what extent can you deliver the training virtually? As I'm like, well, you got to learn how to tie these knots or you got to learn CPR in case somebody falls overboard or like what kind of digital training would be included?

39:41Well, one of the things that a lot of yachties struggle with is basically like the career aspect. What courses should you be taking and when and then study prep for a lot of those courses. So to be a captain, it's of course, the part that I don't really care to struggle with, at least at the moment, is I'm not going to teach you how to drive the boat, right? Eventually, it'd be nice to have some course trainings on that. But again, it's a lot of feel for it. And I think you can tackle that on the job. But knowing how to pass certain captain exams, which courses you should be taking, which captain licenses actually matter specifically for yachting.

40:15What are the prerequisites for them? What stuff can you skip? What are the shortcuts? All of that is actually really nebulous, and it's really hard to navigate. And again, you have to hold certain licenses for a certain amount of time before you apply for this. And, oh, if you don't submit your scene time by this date, it kind of slows down the whole process. How do you fill out these forms? And there's kind of a lot of things behind the scenes that people don't know and they actually struggle with. And that's what I want to remove. Because I don't think anyone needs to struggle through any of that and the paperwork side of it when the job itself is difficult enough.

40:47Okay. Yeah, that's helpful. Kind of like a career advisor in your pocket plus a community of other people trying to do the same thing. I can see how that would be definitely valuable for people in the field or other crew members in the field. Now, I got to ask, you're likely rubbing elbows with the rich and famous on these super yachts. Are there a memorable story or two that you could share without incriminating anyone? What happens at sea here? There are a plethora of NDAs and other things. I can tell you have rubbed shoulders with a lot of people. I've met Jon Bon Jovi, George Lucas. I've met people like Pharrell.

41:20Very common, you see sports players, rappers, all kinds of stuff. and for the most part, it's really interesting to just realize that most of them are more down to earth and less attention seeking than you'd think. At the end of the day, it's funny just seeing people chilling out. I don't really think of LeBron James just chilling out. You kind of see these people on TV and you think they're always going to be amped up and ready to go. And I was working on Jay Seinfeld's boat at one point and it's just really interesting to notice that at the end of the day, people are just as lazy as all of us in different aspects.

41:50So that's pretty cool. I mean, there are certain personalities that are really entertaining, right? Like Magic Johnson is really energetic. He's really cool. But at the end of the day, I've kind of lost a lot of the star factor, I think I'd say. It's just something that happens with the business. That's kind of funny. It's like you, oh, there's Tom Brady again. There's LeBron again. Just it becomes a day in the life. It becomes part of the business. Yeah, exactly. The most impressive thing is when I see people that own these yachts or that are on there with their families and they have really good relationships and it's really strong and everyone's having fun because a lot of times, I don't know, you can see people on these giant yachts and they're just kind of living like they are at home and it can be quite disappointing.

42:31Like you think that there's so much more that needs to be happening and you think it's a lot more parties and craziness, which that is part of it that does work. But a lot of times people just treat this like their house. It is a vacation home. It is like their Hampton home, for instance. it's not just what you'd expect non-stop raves and parties but it is really cool and the star factor is really interesting i'm just thinking of like the price tags of these yachts themselves like there have to be a certain level of net worth to even think about owning one or using one so it makes sense there any crazy stories of a party gone wrong a storm at sea rogue wave or somebody goes overboard or you think it's going to capsize?

43:13Yeah, I've had a few times where we do go into rough weather. Like on my first Atlantic crossing, I think I really didn't know what to expect. And we were about to arrive in the south of France and we did hit what they call a mistrial, which is a really, really strong storm that just all of a sudden appears. And on that boat, everything was flying off the shelves. The boat felt like at the time, like it was going straight from one end to the other. It was really, really scary. You couldn't see anything. The captain was hand steering at the time and glass was breaking. Everything was wild. But luckily, in terms of yachting, at least, for the most part, since we are on floating toys, if the captain tells the owner, hey, it looks like it's going to be pretty crap weather.

43:49You're going to risk maybe doing millions of dollars of damage. It's pretty chill. They go, okay, so let's wait till next week. And again, you're dealing with the ultra wealthy who have all the time in the world. And they go, yeah, we can change the trip. Whereas if you talk to a lot of counterparts or seamen that work on cargo ships or things like that, they've got to make it from one end to the other in whatever time frame that they have. Because every moment that they wait, that cargo is not generating revenue or they're losing the space that they could be doing another trip. So in terms of other seamanship, it's really, really lucrative in the fact that we have the benefit of being able to wait.

44:20We postpone all the time and that's really nice. But of course, weather's always unpredictable. And there are times when we get caught in weather. There's been times that I've been sick as a dog, just staring out at the horizon, and really hoping not to throw up. But thankfully, that's few and far between. And that's one of the things I tell people too. Like even if you, a lot of people worry that I get seasick, I don't know if I could work on a yacht, but when you're on maybe a 300 foot yacht, it's a lot different than when you were on that 30 foot dinghy going fishing the other day. So for the most part, it's pretty smooth sailing.

44:50Oh my gosh, I can only imagine what these boats are like. That's pretty crazy. Anything you would do differently over the course of the last year, year and a half of building this thing or mistakes and surprises along the way on the online business side? One of the biggest mistakes for me, at least, wasn't just in the last year and a half, but in terms of realizing the power of short form video content, I don't know if it's a combination of never being one to be huge on social media and also the technology with phones at the time. But a lot of the stuff I recorded back when I was actually a yachty wasn't very good.

45:24And also it was in horizontal format. so I wish if I could go back definitely turn the camera around and realize that Instagram was here to stay and that I should be recording more vertical format and just trying to capture as much as I could because the how-to videos, time lapses of you doing activities, all of that is so so powerful for creating that audience on these platforms right now and that's what people want to see and that's what people are engaging with so it's been a little bit of a struggle sometimes I've been getting content from other people already in the biz right now I'm temping on a yacht also to shoot content, but just having an excess amount of video content would have been critical and a lot more helpful at least.

46:04That's my feedback for anyone that's looking to do pretty much any audience building on these apps. The more video you can have doing whatever it is you're trying to teach people, show people, sell people, that's going to make it that much easier for you. That's a really interesting one. I don't know if anybody has mentioned a lot. Lots of people will say, yeah, create more content, but the specific call like because you never know when you're going to need a background for your thing or b-roll for your other thing and that's a really interesting one like more vertical you can never have too much like just get an external hard drive if you run out of space and you'll be able to have this and reuse it hopefully for years to come what's next for you what else is going on for super yacht sunday school in the coming year here right now we're also doing a bit of recruitment i'm also managing a yacht right now so i just want to continue growing the course platform like i mentioned getting more of the crew coaching, the crew counseling in there, but also getting more involved in my industry in terms of doing more of the recruitment side.

47:01It's again, really, really lucrative. Every time you place crew onto a yacht, as long as they stay at least three months, you get one month's salary paid out also to you. So sometimes I think the quickest way to make more money is to do what's generating the most. So of course, my primary focus is always doing the course, helping people solving their problems, but at the same time, just continuing to expand in the other money-making opportunities that are present in my niche and using this platform that's already gotten so many people and so much visibility, growing that side of it. Because the yacht that I'm managing right now, the way I was found was the owner of the yacht, I don't know, he must have been searching yacht on Instagram, stumbled onto my page and directly asked me, hey, do you know how I can find some crew?

47:44and using all of the platforms that I already established for the course, I was able to round up crew and I've continued to do so repeatedly. So - Yeah, interesting. Or even students of yours be like, hey, now in addition to having all this hands-on expert training, we might be able to help you get placed too. And like you kind of play both ends. Exactly, exactly. And that's something I'm really excited for and I want to continue growing because if I can prove that the people that are coming to me, they're obviously willing to invest in themselves. They're really motivated. And if I can then start placing them and proving, hey, these people are consistently showing that they're a higher caliber just because they've already gone through the trouble of trying to learn.

48:24They're already willing to better themselves. If I can kind of create that bridge, then it'll be a really unique proposition because then I can kind of guide them onto their first yacht and kind of be getting fed from both ends, from the owner and from the crew. Yeah. So you'll have multiple revenue streams. You'll have the captain and crew revenue stream as you choose to continue to do that. You got the course, you have the membership or the ongoing crew coaching counseling program, and this new recruiting arm as well. So lots of different things that you can add on to this. Anything else that we missed?

48:54The super yachting industry, we have the benefit of being this luxury industry that everyone's looking up to. But in terms of the tech side and the crew side, I think there's a lot of opportunity there to better things. So I've got a lot of ideas and a lot of things I want to do with tech. I've already started to do with the audience building, with the course. And I just want to continue to modernize the industry in a way. I feel like there's a lot of antiquated practices, even with recruiting, where it's just people emailing each other and saving PDFs. I just want to automate and show that a small online entrepreneur can really take this by storm and make it better just by adapting modern online principles that are working in other niches and bring them here, whether it's creating the next Upwork for Yacht Crew or just creating a recruitment platform.

49:37So I'm excited to just see where this goes. Yeah, me too. It sounds like you're well positioned to kind of have a front row seat to wherever you want to take it. I think it's really an interesting, very niche, like at the highest echelons of what these boats can cost, but because of their size, like it takes a lot of people to run these things and you've got your pulse on where those people are at and how to help them. So superyachtsundayschool.com. You can find Hugo over there, freesuperyachttraining.com. If you find yourself like, you know what, I could use a career change. Maybe I want to go work on a big boat, freesuperyachttraining.com as the link is a free workshop, free training over there.

50:14Let's wrap this thing up with your number one tip for Science Hustle Nation. Just don't give up. Like Nick was saying before, I spent about a year and four months and now I'm really seeing the returns on that audience building. It took about a year of creating a really good audience of people giving, serving, to finally start turning this into a full-time hustle. And even if you would have asked me three months ago, I was struggling, I was wondering, is this gonna pan out the way that I thought? But thankfully, I just kind of kept doubling down on what was working and focusing on bettering the audience, bettering how I was giving, and it's just starting to really, really come to fruition.

50:49So don't give up and really focus and remember on serving first, and the rest should come into play. It's always more time-consuming than you want it to be in those early days. And we've had people say, well, it was nine months, before I made my first dollar. And I think you kind of shortcut that a little bit by going directly to where the audiences already were in the Facebook groups. And that's one of my takeaways here, you don't go where the people are. And you had a line that says, the more you give, the more you get. So showing up with an abundance mindset and trying to speak value into this industry and be of service to other people.

51:23And then building the products and building the lead magnets kind of in concert as the audience grew, as the reputation grew, I think that was really smart. And then what quadrupled sales in the last 60 days? It was showing up live doing that in-person training. I'll raise my hand and say like, yeah, if I can automate it, if I can just set this on replay, repeat, sure. That sounds great. But especially in the early days, you could show up live, do live Q and A, like really build the personality and hopefully build that crew of raving fans early on that was going to help spread the word and evangelize for you.

51:56Lots of cool stuff on the marketing front, including tapping into other influencers with an audience that might be interested in this, and then stacking on new revenue streams, the recruiting side, the ongoing membership side, the future technology software side. There's some blue ocean, so to speak, in this industry. So super inspiring stuff. If you're wondering what to listen to next, we've got a whole online course series with Jacques from Piano in 21 Days. We've got a few of his protégés, including Spencer Russell and Nate Donson on the show. We'll try to link up those episodes for you in the archives as well.

52:31And they're, in those cases, driving traffic with short-form video. And in Nate's case, long-form video, like kind of here's the overview walkthrough of his microgreens space on YouTube. And if you want more, opt in for the free starter guide. I forget what his lead magnet was, but evergreen content to lead magnet to core sale, like different ways to go about it. But what did you call it? You called it attract, retain. Attract, retain. and convert. Exactly. Attract, retain, and convert. That's the ticket. But if courses aren't your thing, that's cool too. I'm not offended by that. And that's why we've got hundreds of other episodes in the archives to choose from.

53:05To help narrow down your options, what you can do is go to hustle.show, answer a few short multiple choice questions, and generate a personalized playlist based on your answers. Thousands of listeners have already claimed theirs. I want to invite you to be next. Again, that's hustle.show for your free custom curated Side Hustle Show playlist. Big thanks to Hugo for sharing his insight. Thank you for listening and for supporting the advertisers that help make this content free for everyone. You can hit up sidehustlenation.com slash deals for all the latest offers from our sponsors in one place.

53:39And thanks for supporting the advertisers that support the show. That really does make a difference. That is it for me. Thank Thank you so much for tuning in again until next time. Let's go out there and make something happen. And I'll catch you in the next edition of the side hustle show. Hustle on.